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Tag: BBH India

  • BedBathMore.com repositions; launches new look

    BedBathMore.com repositions; launches new look

    MUMBAI: Home community platform BedBathMore.com has repositioned itself with a new consumer offering. Along with the new site, the company has also got a new brand identity.

     

    BedBathMore.com had recently acqui-hired Homado and Crude Area, with the aim of building a holistic environment, which moves beyond commerce and focuses on building content and community too.

     

    The creative idea for the campaign is built on the idea – ‘You Change. So should your home’. It represents the change people undergo as they progress through different stages of life and how it’s reflected in their choices of home decor.

     

    BBH India has executed the entire campaign by designing an innovative and interactive print campaign. The ad is made of two halves depicting the life of an individual told through the home. The ad has one half depicting a ‘before marriage’ home and the other a ‘after marriage’ one.

     

    Ambigram has been used for the campaign which reads differently depending on how readers hold the paper. While one orientation reveals the word as love, turning the paper around changes the same word to ‘can’t’. The copy reads: ‘Can’t see myself getting married.’ Turning the ad around, the copy reads ‘Love being married.’

     

    BedBathMore.com founder and managing director Amit Dalmia said, “The intention with our renewed proposition is to enable social and discovery commerce and more importantly to provide a platform that enables collaboration between like minded home owners and experts alike. In totality it empowers users to find everything they would need or aspire to have in their homes through the changing phases of their lives. The ad campaign represents the very same sentiment in a very interesting manner using an ambigram and visuals which are reflective of changes that we experience as we transition through our everyday life.”

     

    BBH India CCO and managing partner Russell Barrett added, “Very often print is used as a reminder and is the poor cousin of the preferred film. So it’s great to be able to crack and execute an idea especially for print. Great craft and a well executed ad only happens when you have a brilliant team working on it, both in the agency and on the clients side too.”

     

    BedBathMore.com will soon come out with the next leg of the print campaign, followed by OOH, BTL and radio activations.

  • DDB Mudra West ropes in Manish Darji as ECD

    DDB Mudra West ropes in Manish Darji as ECD

    MUMBAI: In a bid to further fortify its creative mandate, DDB Mudra West has appointed Manish Darji as executive creative director.

     

    With over 15 years of experience, Darji joins DDB Mudra Group, from BBH India. He’s worked with agencies such as McCann Erickson, Ogilvy, Rediffusion Y&R and Bates 141 and has worked on world renowned brands such as Coca Cola, NDTV, Western Union, WWF, Incredible India, Fevicol, Cadbury, Tata Nano, Virgin Mobile, Skoda, CRY, TVS Wego, Marico, Vaseline and Vat 69.

     

    This is Darji’s second stint with DDB Mudra Group.  Darji said, “DDB Mudra is undergoing a transformation and it’s always great to be a part of change. The agency has a terrific roster of clients who I’m keen to work with. I’m also happy to be working with Rahul again and create some spectacular work.”

     

    DDB Mudra West creative head Rahul Mathew said, “I’ve worked with Manish Darji at various stages of his career, and he has been a different Manish each time. It is this doggedness of his to keep evolving that makes him one of the finest in the country. With his unique and inimitable style, he harnesses the power of design to create solutions for many brands. Little wonder that work has been applauded and celebrated at various forums. And we can’t wait for him to create a lot more magic with us.”

     

  • Publicis Groupe’s H1 profit drops down 17 per cent, exchange rates impact numbers

    Publicis Groupe’s H1 profit drops down 17 per cent, exchange rates impact numbers

    MUMBAI: With the slowdown of global economic activity since the start of the year and economic uncertainties prevailing in several regions of the world, Publicis Groupe has announced that its second-quarter performance was well below that of the first quarter. The company saw a 16.9 per cent fall in first-half net profit to Euro 260 million as compared to the Euro 313 million in the corresponding half of the previous calendar year-2013.

     

    Due to the substantial impact of the strong Euro (Euro 81 million negative impact in Q2 alone), the Group’s reported consolidated revenue for Q2 2014 was Euro 1,761 million, down 1.5 per cent as compared to the Euro 1788 million in H1 Q2 2013.

     

    The group says that organic growth of just 0.5 per cent was largely due to unfavourable comparable (+5.0 per cent in Q2 2013), but also to the persistent weakness of certain markets and investments on the part of a number of clients who substantially downsized their budgets.

     

    In a statement published on the group’s official website, Publicis Groupe chairman and CEO Maurice Lévy said, “The first half-year was heavily impacted by exchange rates which had an adverse effect on revenue of Euro 148 million. At constant exchange rate, revenue would have increased by close to 5 per cent during the period.

     

    As we predicted last fall, growth stalled in the second quarter. However, it should be underscored that weakness was stronger than expected mostly due to the cancellation or postponement of campaigns and lagging economies in Europe and in emerging countries. Our organic growth was +1.8 per cent for the first half-year. Our margin remained strong, though fractionally down, as a result of accounting treatments and lagging growth.”  

     

    Lévy conceded, “These figures are not satisfactory by our standards. They are not consistent with what our operations can achieve. As can be seen from our digital growth (+8.8 per cent) or the numerous awards from various juries (Gunn Report, Gartner and an impressive haul of awards at the Cannes International Festival), our strategy is spot-on and our networks are at the cutting edge of the industry. For the second part of the year, we can confirm that we are already on track for higher growth, and this should be evident as of the third quarter.”

     

    “Given the situation in Europe and the slow pick-up in the emerging economies, we prefer to be extremely cautious on growth prospects and prioritize cost control in order to achieve a margin closer to our goal for the full year.

     

    Although 2014 will be a difficult year, it does not undermine our mid-term prospects. Our business plan between now and 2018, as announced on 23 April 2013, is currently being revised to factor in market developments and the investments required reaching our transformation goals ahead of schedule. The strong feedback from our entities leaves us very confident about achieving all our goals,” he concluded. 

     

    It was in May 2014 when Publicis Groupe and Omnicom Group have called off their $35 billion merger. Levy then in a statement mentioned, “The decision to discontinue the process was neither pleasant nor an easy one to make, but it was a necessary one.” Experts believe the deal failed majorly because of tax issues.

     

    Four regions contribute to Publicis Groupe’s revenue- Europe excluding Russia and Turkey, North America, BRIC + MISSAT (Mexico, Indonesia, Singapore, South Africa and Turkey), and the rest of the world.

     

    The group says that Europe (excl. Russia and Turkey) remained negative overall (-0.3per cent), while all the other regions reported growth in the first half-year. North America recorded growth of +2.8 per cent, and continues to show resilience.

     

    The BRIC and MISSAT countries achieved growth of +0.4 per cent though the good performances of Russia (+5.9 per cent), Mexico (+10.3 per cent), Turkey (+2.5 per cent) and Singapore (+7.2 per cent) were overshadowed by the Greater China region’s slower-than-expected return to high growth (+1.4 per cent) and by negative growth in Brazil (-0.6 per cent). India’s -14.7 per cent adversely affected the BRIC group. The economic slowdown observed since mid-2013 in emerging countries has had a significant impact on advertising investments. The rest of the world, which includes Australia and Japan, reported growth of +5.6 per cent.

     

    On 30 January 2014, Publicis Groupe acquired a major stake in Indian based advertising agency Law & Kenneth. In an unprecedented move, Law & Kenneth took over the Indian operations of Saatchi & Saatchi and now is called L& K Saatchi & Saatchi. During the first half of the year, the holding company’s BBH India won the creative mandate of Viber (India) and Piaggio Vehicles’ Vespa (India), while Leo Burnett India added MAA TV to its kitty.

     

    Click here to read the financial report

  • Cannes Lions: McCann, BBH India, O&M enters Design shortlist

    Cannes Lions: McCann, BBH India, O&M enters Design shortlist

    MUMBAI: Day three of Cannes Lions 2014 looked positive for India as eight pieces of work qualified in the Radio & Design shortlist.

     

    In the Radio Lions category, McCann Worldgroup India’s ‘The Finder’ campaign for travel portal Yatra.com made it to the shortlist. The entry was submitted under the sub category travel, transport & tourism.

     

    Mukti Foundation’s ‘Police Station’ campaign executed by JWT India also made it to the finale. This campaign entered under the sub category public awareness messages.

     

    O&M India work for Mumbai Police called ‘Train’ made it to the shortlist under subcategory public awareness messages.

     

    In the Design Lions category, McCann Worldgroup India’s three ads ‘Mango’, ‘Pear’ and ‘Tangerine’ for Perfetti Van Melle’s product Big Babol has made it to the shortlist. The campaign was sent under the sub category print and poster.

     

    BBH Communications India’s ‘Vote For Child Rights’ campaign for Child Rights and You (CRY) also has a chance of winning a Lion as it got shortlisted in Direct Lions category.  The entry has qualified under the sub category broadcast and animated communication – other video content.

     

    O&M India’s cleft awareness campaign for Operation Smile India has been shortlisted under the sub category large scale logo.

  • Azva launches campaign on seven vows

    Azva launches campaign on seven vows

    MUMBAI: Azva, the bridal jewellery collection from World Gold Council, has launched its latest campaign on the idea of seven vows / saat pheras of a wedding ritual.

     

    The insight for the campaign is that Indian marriages and gold go hand-in-hand. The last decade or so has witnessed a sea-change in the way marriages are solemnised in India. When the location, attire, mandap, sangeet and even décor have seen dramatic influences from other cultures and countries, the modern Indian couple was seen as moving forward. But gold bridal jewellery remained stuck in tradition and in the traditional idea of marriage.

     

    The challenge was to bring gold back into modern marriage conversation. The brief given to BBH India was to contemporise gold in the modern marriage context. The campaign aims to contemporise the modern seven vows and in turn builds relate-ability with the modern day couple. The creative idea “every relationship has the magic of seven” is translated in the creatives.

     

    The nationwide roll-out across 46 cities comprises of TVC as the lead medium supported by OOH and ads in leading magazines. There is a strong digital plan engaging the audience on social networking site and promoting the brand across leading online portals.  

     

    The TVC is directed by Prakash Varma of Nirvana Films. Media buying is handled by Maxus

     

  • BBH India bags creative duties of DSP BlackRock Mutual Fund

    BBH India bags creative duties of DSP BlackRock Mutual Fund

    MUMBAI: BBH India has been appointed as creative partner by DSP BlackRock Mutual Fund. The agency won the business after a multi-agency pitch process which included the likes of Ogilvy, JWT, McCann, TBWA, Publicis and Saints & Warriors.

    On choosing BBH India, DSP BlackRock Mutual Fund executive vice president and marketing head Aditi Kothari said, “We believe that marketing can no longer remain a support function in the financial services world. It can truly bring differentiation and deliver business impact in the new world, if done the right way. BlackRock had recognised this last year and hence, brought in a strong focus to build the brand globally. Our pitch process was tough, since we knew that our new creative agency will play an important role in laying down the foundation of a strong communication strategy. We are confident of achieving our objectives with our new partner BBH India.”

    The agency will be in charge of developing the brand architecture and brand positioning for the company. It will also create engagement modules across traditional and new age platforms with focus on consumer as well as distributor.

    Commenting on the win, BBH CEO and managing partner Subhash Kamath, said, “In today‘s economic situation, proper investment planning is becoming crucial for everyone and we are looking forward to partnering DSP BlackRock in meeting these challenges.”

    DSP BlackRock Mutual Fund has investment products such as equity schemes, hybrid schemes, fixed income schemes, funds of funds schemes and fixed maturity plans for investors. BBH India manages a portfolio of diverse clients and brands that include Unilever, Marico, Diageo, Skoda, Red Bull, Acer, Movies Now and World Gold Council, among others.

    BBH head planning Sanjay Sharma added, “Financial services communication is a sea of sameness. Despite a challenging regulatory framework, we feel there is a definite opportunity to introduce new ideas, new conversations that capture people’s imagination, and make them see the category differently. We are delighted to partner DSP BlackRock.”

  • BBH India executes commercial for touch screen laptops by Acer

    BBH India executes commercial for touch screen laptops by Acer

    MUMBAI: BBH India conceptualised a campaign commercial to promote the launch of the latest touch screen laptops by Acer.

    The film is simple and has a mass appeal that talks about technology, through the use of a human, instinctive idea. The idea of the commercial was to recreate that excruciating moment we‘ve all had, when you‘re so close to touching something, but not quite there yet. It shows moments linked to touch which creates moments of happiness whether it is a game of kabbadi, or love when you hold hands or small kids trying to break mangoes.

    BBH India, managing partner and COO, Russell Barrepp said, “We felt that touch is not merely a technology, it is an undeniable instinct that our idea needed to capture. So we decided to tell a story which is easy to decode and that we could all identify with. A story that made us remember just how badly we wanted to reach out to something or someone. When you look at the market, you see so many ads that showcase shiny new devices changing people‘s lives. Our challenge was to make a technology ad do more than that. To tell a story of the significance of touch in all our lives. “

    Prior to the release of this advertisement, Hrithik Roshan has done a phenomenal job for Acer in the past. This time around, however, the strategy demanded Acer to make the product feature a hero of their communication, in order to bring the instinct of touch to life.

    BBH India was of the opinion that the communication that it needed a track that didn‘t just support the story, but actually make it come to life. “When the director, Pratap Manohar suggested Lucky Ali, we were intrigued. This would be Lucky Ali‘s first commercial and that in itself was quite exciting. When we heard the first cut, it was obvious that the music and the lyrics were taking the film to a wonderful, warm and inviting world. We believe what we have as a final product does exactly what we set out to achieve. ” added Barepp.

    The promotional campaign will be heavily promoted through television and the digital medium, BBH India claims that there is more to expect on the digital space apart from the social media promotions. Support mediums used to promote the product would be print, BTL and the retail mediums which would be rolled out in the second phase of the promotional plan.

    The Reel Company is the production house for the commercial and has been directed by Pratap Manohar. Managing partners for the TVC were Subhash Kamath, Partha Sinha and Russell Barrett. Head of planning was done by Sanjay Sharma. Creative directors for the commercial were Vinod Sudheer and Kunal Sawant. Business director for the TVC was Kunal Chakravarty while the strategy director for the commercial was Yousuf Rangoonwala. Monish Debnath, was the senior business partner for the event, Khvafar Vakharia was the executive producer and the music director for the commercial was Lucky Ali.

  • BBH India welcomes new addition to their leadership team: Arvind Krishnan to return as Managing Director

    BBH India welcomes new addition to their leadership team: Arvind Krishnan to return as Managing Director

    MUMBAI: BBH India has announced a new addition to their leadership structure by bringing in Arvind Krishnan as managing director. Arvind comes back to BBH India after a stint at BBH London where he was Team Director, managing a diverse portfolio of Unilever, Diageo and other brands.

    Arvind will join the team of BBH India, CEO & Managing Partner, Subhash Kamath and CCO & Managing Partner, Russell Barrett along with Head of Planning ,Sanjay Sharma; Executive Creative Director, Puneet Kapoor, and Finance Director, Rishit Mehta to form the core leadership team at BBH India. Arvind will report into Subhash Kamath.

    Kamath, stated, “Russell and I are delighted that Arvind will be returning to us. He was one of our first recruits at BBH India and has been an outstanding star in the company. He brings a huge amount of drive and passion to the team here, combined with the valuable experience he’s gained during his tenure at BBH London. We have no doubt that both our people and our clients will benefit greatly from his leadership.”

    Gwyn Jones, Global CEO added, “Arvind has done an excellent job for the agency and it’s clients in Mumbai and London. It is great for us to be able to grow management from within and also develop talent for the future by moving from office to office like this.”

    Said Arvind Krishnan, “It’s great to be back. It’s been a fantastic experience working on global brands and helping them navigate through different markets. It has taught me the value of simplicity. Simplicity, that allows ideas to stretch and flex across geographies. The opportunity to apply this and create market-moving work at home is exciting and I’m thrilled at the prospect of working with the team in Mumbai again.”

    BBH is now a creative network wholly owned by the Publicis Groupe. BBH India was founded in 2009 and since then has grown very rapidly to a staff strength of 70 people and manages a portfolio of diverse clients and brands that include Unilever, Marico, Diageo, Skoda, Red Bull, Acer, Movies Now and World Gold Council, amongst many others.

  • Nihar Naturals launches “Garv se Badlo” campaign

    MUMBAI: After “Chotte kadam pragati ki aur” campaign, Nihar Naturals is all set to launch the second phase of the campaign titled “Garv se Badlo.”

    The new TVC features their brand ambassador Vidya Balan, encouraging women to choose a bottle of the Nihar Shanti Amla giving her a sense of pride from beautiful looking hair, whilst empowering her to embark upon impactful changes in the lives of many Indian children.

    Created by BBH India, the film creatively puts forth the campaign, showcasing that each pop of the bottle cap is in turn putting a smile of education on the faces of young India. The first TVC showcased how Nihar Naturals is empowering the women of today whereas the new campaign showcases the satisfaction with which these progressive women are enabling big changes in the society. The brand puts forth a sense of identity she achieves through her everyday household choice, making these women the standing custodians for the astute future generations.

    BBH India managing partner Subhash Kamat said, “We see Nihar as a progressive brand with its head held high amongst many traditional rivals. As a progressive brand, we believe it‘s not just about delivering strong category benefits but actually empowering our consumers to do good for others as well. This is precisely what this program for Nihar Shanti Amla is about. It‘s not just communication, but a platform: something that the brand helps the consumer contribute to children‘s education in this country. We believe it‘s a very powerful message and are very excited by the prospects.”

    The TVC depicts Balan as a loved school teacher by her students who undertakes an interactive style of teaching with hand-puppets, song and dance. She too is a user of Nihar Shanti Amla facilitating education in the lives of her students as well as children across the nation through her choice of hair oil.

    The television campaign is produced by Apostrophe while Koushik Sarkar has directed it.