ITV

Tag: BBH India

  • Diamond Producers Association launches V-Day campaign

    Diamond Producers Association launches V-Day campaign

    MUMBAI: The Diamond Producers Association (DPA), an international alliance of the world’s leading diamond mining companies, has launched its second film as a part of their integrated marketing campaign ‘Real is Rare. Real is a Diamond’. 

    The film titled ‘Sneaking Out’ is conceptualised and created by BBH India, with the intention of celebrating the rare moments among couples with a diamond. 

    Extensive research conducted by DPA in partnership with BBH highlights that couples believe there are moments of bonding apart from anniversaries and birthdays which actually form the foundation of their relationship. However, these moments, unique and rare to each couple, go unrecognised in the journey of a relationship.

    Sharing her thoughts on the launch, Diamond Producers Association managing director of India Richa Singh says, “There are lot of defining moments that make this journey unique and precious and we wanted diamonds to symbolise the successful transformation of the partnership by making them equals. The second TVC brings to light another real life example of such a moment.”

    Commenting on the experience of creating the campaign film, BBH India chief creative officer and managing partner Russell Barrett mentions, “In many cases, especially with arranged marriages, couples first get married and sometime after, actually fall in love. We’ve tried to recreate an intimate moment in the lives of such a couple. A moment of epiphany when they realise that what they have is special, rare and authentic. No jewellery boxes being whipped out, no jaws dropping, none of the clichés of the category. “

    The ‘Real is Rare’ platform aims to connect with the younger generation in a personal and emotionally relevant way, while emphasising that diamonds are a symbolic expression of commitment to a relationship. 

    The second TVC is a part of the larger ongoing campaign that marked the first ever category marketing initiative for diamonds globally. The campaign has been launched through an integrated marketing communications mix of TV, cinema, digital, PR, mobile and social media. The DPA will also be engaging with the entire diamond and jewellery community to bring this to life.

  • BookMyShow targets Hindi audience in new ad

    BookMyShow targets Hindi audience in new ad

    MUMBAI: Online entertainment ticketing platform BookMyShow is back with a television commercial, especially targeted at Hindi speaking markets, just in time with Salman Khan and Katrina Kaif starrer Tiger Zinda Hai hitting theatres last week.

    The 40-second ad film takes a slice from reality and wonderfully brings alive that feeling of disappointment when a person so willingly walks up to the box office cinema hall only to be told that the shows are houseful or only the front seats are available. It shows the distress of a person to resort to information gathered through hearsay to make himself seem pretentiously involved in the discussions surrounding a movie. The film ends with a simple solution to this common problem- just book your tickets on BookMyShow.

    With this ad film, conceptualised by BBH India, BookMyShow effortlessly describes how it feels to be left out when you haven’t seen a film and others around you have. BookMyShow arrived at the insight after a detailed consumer research conducted with India’s leading research and measurement company Nielsen India.

    The TVC also has a shorter edit and will be supported by digital campaigns in select markets.

    BookMyShow VP of marketing and business intelligence Marzdi Kalianiwala says,“When we decided to use television as a medium to bring on board new users on BookMyShow, we wanted to come up with a simple film that would resonate with many of us. Conceptualised by BBH India, our ad film has been specifically timed with the release of Tiger Zinda Hai to capture the hype and existing awareness and excitement around the film.”

    “We are confident that viewers will find the film’s honesty very reassuring and comforting when they see that they are not the only ones to feel left out when they haven’t seen a film and that more importantly, there is a solution to this problem- BookMyShow,” he adds.

    BBH India chief creative officer and managing partner Russell Barrett mentions, “We have to thank BookMyShow for a clear, sharp and definite brief. The feeling of missing out in life is universal, it’s instinctive and in a world where new things trend every 15 minutes, it’s also more relevant now than ever. We have managed to tell a fun story in a memorable, modern and stark way. As a brand that lives in the world of entertainment, an ad for Book My Show, must also be, first and foremost, entertaining as well. This film, conceived of and written by Sapna and Yohan is simple, funny and celebrates both the fans and the movie really very well.”

  • BBH India releases health campaign with real cast and crew

    MUMBAI: In a unique attempt to create realism, BBH India has released an ad film for the pharma firm Abbott Healthcare Pvt Ltd on TV and digital on 22 May, featuring the real cast and crew of the film who come together to overcome a specific health condition.  

    The film extends to create an integrated approach to story-telling with each of the eight key cast and crew telling his or her own story. The campaign became possible because of their spirit, backed by modern healthcare and Abbott’s breakthrough products.

    Talking about the campaign, Abbott regional marketing officer Joshua Grace said, “Helping people live their healthy and full lives is why we come to work. We have been creating breakthrough health products for over 125 years, and we recognize the unstoppable spirit of people, who are getting on and living amazing lives, despite the health challenges they face. This campaign is about telling the story of their spirit and inspiring others to feel they too can do the same.”

    BBH India CCO and managing partner Russell Barrett said, “It’s so much more persuasive to do instead of saying. That’s what we’ve managed with this campaign. Instead of merely capturing an actor, in a situation, we’ve turned the camera inwards and demonstrated how amazingly resilient and unstoppable people are when confronted with health challenges. It was a huge challenge to create a film like this and that we succeeded is a testament to the brilliance of the cast and crew behind the ad.”

    The campaign story focuses on how modern healthcare has helped people to push past the seemingly impossible to have a life full of rich experiences and fulfilling moments. In line with Abbott’s philosophy, ‘Life.to the fullest’, this campaign builds on Abbott’s 2016 campaign by BBH India. The TVC naturally extends from last year’s activity also created by BBH India, which received an overwhelming response from across the industry.  Last year’s radio campaign showcased three real people who recorded live radio ads while rafting through rapids, paragliding, or running the Ladakh marathon, despite facing heart disease, diabetes and the challenge of ageing healthily. It was the first ever radio campaign to be recorded live.

    BBH India managing partner and CEO Subhash Kamath said, “I think we’re onto something really big and long lasting. Real stories of real people, living life to the fullest, were something we started last year on radio and online video. We are taking it to the next level this year by creating a real story for television too.”

  • BBH India creates live radio spots for Abbott

    BBH India creates live radio spots for Abbott

    MUMBAI: BBH Mumbai has released a case study on the first ever live radio spots for Abbott’s The Race of Possible’ campaign, which received overwhelming response in India.

    Here’s some background to the case study.

    Abbott launched ‘The Race of Possible’ campaign as part of its global brand campaign – ‘Life to the fullest.’

    The campaign celebrates people who have lead healthier, fuller lives because of Abbott’s breakthrough products and innovations.

    As a part of the integrated campaign, BBH was tasked to drive local relevance through radio. BBH created a radio campaign that was recorded live across three locations in India.

    Using real people with real medical conditions, audio was captured when these patients performed three different high adrenaline sports, pushing their physical boundaries.

    “We’ve all done thousands of radio spots before, generally, in a studio, with trained voices acting out a situation. In this case our studios were Goa, Bir and Ladakh and our voices were real patients who were really white water rafting, paragliding off a cliff and running a marathon in the Himalayas. Establishing the authenticity of what we were doing was incredibly important and working with Resul on this project has been a masterclass in audio craft. His approach to the reality of the experience, his commitment to excellence and his technical inputs have been inspiring. And then Bejoy did a tremendous job of capturing this reality, in a cinematically exciting way. It could very easily have been a very scrappy making of video and while these are technically still making of in nature, they are cinematically a joy to watch,” said BBH India managing partner Russell Barett.

    To extend the campaign to a larger audience, BBH captured ‘the making of’ the radio spots.  The digital films, released on 19 September, 2016, have received overwhelming response, with over 2.6 million views and growing activity across social media networks.

    The stories were also taken to outdoors across Mumbai and Delhi.

    BBH collaborated with the best in the business on the campaign – with Oscar winning sound designer Resul Pookutty, acclaimed filmmaker Bejoy Nambiar and National Film Award Winner DOP Rajeev Ravi.

    CREDITS:

    Client: Abbott Healthcare Pvt. Ltd.

    Agency: BBH Mumbai

    Chief Creative Officer & Managing Partner – Russell Barrett 

    CEO & Managing Partner –  Subhash Kamath
    Creative Director – Sapna Ahluwalia
    Copywriter – Yohan Daver, Shivani Krishan
    Art Director – Sapna Ahluwalia
    Executive Producer – Rahul Kulkarni
    Business Head – Delon Mascarenhas 

    Sr. Business Partner – Tejal Turakhia 

    Business Partner – Shivani Dand 

    Strategy Director – Soumitra Patnekar
    Senior Strategist – Naina Meattle

    Production House – Black Sheep Live

    Head of Production – Niddhish Puuzhakkal
                          

    Sound Mixer / Designer – Resul Pookutty                                

     DOP – Rajeev Ravi
                                                                      

     Director – Bejoy Nambiar

  • BBH India creates live radio spots for Abbott

    BBH India creates live radio spots for Abbott

    MUMBAI: BBH Mumbai has released a case study on the first ever live radio spots for Abbott’s The Race of Possible’ campaign, which received overwhelming response in India.

    Here’s some background to the case study.

    Abbott launched ‘The Race of Possible’ campaign as part of its global brand campaign – ‘Life to the fullest.’

    The campaign celebrates people who have lead healthier, fuller lives because of Abbott’s breakthrough products and innovations.

    As a part of the integrated campaign, BBH was tasked to drive local relevance through radio. BBH created a radio campaign that was recorded live across three locations in India.

    Using real people with real medical conditions, audio was captured when these patients performed three different high adrenaline sports, pushing their physical boundaries.

    “We’ve all done thousands of radio spots before, generally, in a studio, with trained voices acting out a situation. In this case our studios were Goa, Bir and Ladakh and our voices were real patients who were really white water rafting, paragliding off a cliff and running a marathon in the Himalayas. Establishing the authenticity of what we were doing was incredibly important and working with Resul on this project has been a masterclass in audio craft. His approach to the reality of the experience, his commitment to excellence and his technical inputs have been inspiring. And then Bejoy did a tremendous job of capturing this reality, in a cinematically exciting way. It could very easily have been a very scrappy making of video and while these are technically still making of in nature, they are cinematically a joy to watch,” said BBH India managing partner Russell Barett.

    To extend the campaign to a larger audience, BBH captured ‘the making of’ the radio spots.  The digital films, released on 19 September, 2016, have received overwhelming response, with over 2.6 million views and growing activity across social media networks.

    The stories were also taken to outdoors across Mumbai and Delhi.

    BBH collaborated with the best in the business on the campaign – with Oscar winning sound designer Resul Pookutty, acclaimed filmmaker Bejoy Nambiar and National Film Award Winner DOP Rajeev Ravi.

    CREDITS:

    Client: Abbott Healthcare Pvt. Ltd.

    Agency: BBH Mumbai

    Chief Creative Officer & Managing Partner – Russell Barrett 

    CEO & Managing Partner –  Subhash Kamath
    Creative Director – Sapna Ahluwalia
    Copywriter – Yohan Daver, Shivani Krishan
    Art Director – Sapna Ahluwalia
    Executive Producer – Rahul Kulkarni
    Business Head – Delon Mascarenhas 

    Sr. Business Partner – Tejal Turakhia 

    Business Partner – Shivani Dand 

    Strategy Director – Soumitra Patnekar
    Senior Strategist – Naina Meattle

    Production House – Black Sheep Live

    Head of Production – Niddhish Puuzhakkal
                          

    Sound Mixer / Designer – Resul Pookutty                                

     DOP – Rajeev Ravi
                                                                      

     Director – Bejoy Nambiar

  • BBH India expands to Delhi

    BBH India expands to Delhi

    MUMBAI: The BBH network has launched its new office in Delhi to strengthen the agency’s presence in India. BBH’s first office in India, BBH India (Mumbai) launched in 2008.

    The agency has named Shreekant Srinivasan as general manager, Vasudha Misra as executive creative director and Ankit Singh as strategy director to lead the Delhi office.

    “The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead,” said BBH global CEO Neil Munn.

    “Delhi has become a very important market for our industry. Given the recent growth & success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent & experience, but above all, integrity and honesty. I’m looking forward to working closely with them to establish the Blacksheep in this market,” BBH India CEO and managing partner Subhash Kamath added.

    BBH India chief creative officer and managing partner Russell Barrett said: “Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.”

    “I have always gravitated towards working with people and organizations that inspire me. BBH is exactly that space – an agency with a very clear point of view, from office culture to perspectives on the business. My task is to build the culture of “good people, great work” in Delhi/NCR, and deliver work truly represents the black sheep,” Srinivasan stated.

    Both the BBH Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi based clients easy access to the full BBH offer.

    BBH has already built a strong base in Delhi with clients like real estate portal Makaan.Com and Philips and has several new business projects in progress.

  • BBH India expands to Delhi

    BBH India expands to Delhi

    MUMBAI: The BBH network has launched its new office in Delhi to strengthen the agency’s presence in India. BBH’s first office in India, BBH India (Mumbai) launched in 2008.

    The agency has named Shreekant Srinivasan as general manager, Vasudha Misra as executive creative director and Ankit Singh as strategy director to lead the Delhi office.

    “The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead,” said BBH global CEO Neil Munn.

    “Delhi has become a very important market for our industry. Given the recent growth & success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent & experience, but above all, integrity and honesty. I’m looking forward to working closely with them to establish the Blacksheep in this market,” BBH India CEO and managing partner Subhash Kamath added.

    BBH India chief creative officer and managing partner Russell Barrett said: “Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.”

    “I have always gravitated towards working with people and organizations that inspire me. BBH is exactly that space – an agency with a very clear point of view, from office culture to perspectives on the business. My task is to build the culture of “good people, great work” in Delhi/NCR, and deliver work truly represents the black sheep,” Srinivasan stated.

    Both the BBH Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi based clients easy access to the full BBH offer.

    BBH has already built a strong base in Delhi with clients like real estate portal Makaan.Com and Philips and has several new business projects in progress.

  • BBH India launches ad campaign for Mumbai eatery – Gustoso

    BBH India launches ad campaign for Mumbai eatery – Gustoso

    MUMBAI: BBH India has launched an ad campaign for Gustoso, the latest addition to Mumbai’s fine dining scene.

    The insights for the campaign came from common misconceptions people have about Neapolitan food. Statements like, ‘pizza’s need to be thin and crispy or they need to be laden with ketchup or Tabasco’, ‘pasta needs to soft’ and so on were common fallacies appearing as part of reviews across popular food listing websites. BBH decided to use quirk and wit to educate people about authentic Neapolitan cuisine.

    The press ads display artistic illustrations of Neapolitan stereotypes and food paired with humorous headlines.

    The campaign will employ an integrated strategy that includes print ads, posters, outdoor, radio and digital activations.

    Speaking about the campaign, BBH India managing partner and chief creative officer Russell Barrett said: “Print ads in mainstream media have either become dull reminders of TV commercials (read key visuals) or purely functional reminders that you’d rather forget. We wanted to ensure we communicated, engaged and entertained people while still only doing print. Because it’s possible.

    Gustoso is unique in that it doesn’t cater to what we’re used to in Italian food. The food here is lovingly crafted to taste like genuine Italian cuisine. Whether you like it or not. We hope to have captured the spirit of the offering and the spirit of the people of Naples as well. Most importantly we hope we’ve been able to create enough curiosity for the growing tribe of foodies in this city to visit Gustoso.”

    Indianapoli Hospitality partrner Arja Shridhar says “At Gustoso, we want our patrons to experience food that pleases all their senses. We have taken great effort in designing the menu with the help of Chef GiulioAdriani to ensure that we provide dishes with freshest ingredients at the same time are lip smacking, as you would experience in Naples. The team at BBH has skillfully put together communication that helps us convey this and break the clutter with jest.”

    The campaign is created by BBH. Sapna Ahluwalia is the Art director and Yohan Daver, Shivani Krishan are copuwriters for the campaign.

  • BBH India launches ad campaign for Mumbai eatery – Gustoso

    BBH India launches ad campaign for Mumbai eatery – Gustoso

    MUMBAI: BBH India has launched an ad campaign for Gustoso, the latest addition to Mumbai’s fine dining scene.

    The insights for the campaign came from common misconceptions people have about Neapolitan food. Statements like, ‘pizza’s need to be thin and crispy or they need to be laden with ketchup or Tabasco’, ‘pasta needs to soft’ and so on were common fallacies appearing as part of reviews across popular food listing websites. BBH decided to use quirk and wit to educate people about authentic Neapolitan cuisine.

    The press ads display artistic illustrations of Neapolitan stereotypes and food paired with humorous headlines.

    The campaign will employ an integrated strategy that includes print ads, posters, outdoor, radio and digital activations.

    Speaking about the campaign, BBH India managing partner and chief creative officer Russell Barrett said: “Print ads in mainstream media have either become dull reminders of TV commercials (read key visuals) or purely functional reminders that you’d rather forget. We wanted to ensure we communicated, engaged and entertained people while still only doing print. Because it’s possible.

    Gustoso is unique in that it doesn’t cater to what we’re used to in Italian food. The food here is lovingly crafted to taste like genuine Italian cuisine. Whether you like it or not. We hope to have captured the spirit of the offering and the spirit of the people of Naples as well. Most importantly we hope we’ve been able to create enough curiosity for the growing tribe of foodies in this city to visit Gustoso.”

    Indianapoli Hospitality partrner Arja Shridhar says “At Gustoso, we want our patrons to experience food that pleases all their senses. We have taken great effort in designing the menu with the help of Chef GiulioAdriani to ensure that we provide dishes with freshest ingredients at the same time are lip smacking, as you would experience in Naples. The team at BBH has skillfully put together communication that helps us convey this and break the clutter with jest.”

    The campaign is created by BBH. Sapna Ahluwalia is the Art director and Yohan Daver, Shivani Krishan are copuwriters for the campaign.