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Tag: BBH India

  • This Raksha Bandhan, CaratLane celebrates the bond that never ages

    This Raksha Bandhan, CaratLane celebrates the bond that never ages

    Mumbai: With Raksha Bandhan on the horizon, CaratLane, India’s omni-channel jewellery brand, has unveiled a heart-warming campaign designed to celebrate the everlasting sibling bond. The ingenious concept and flawless execution of this campaign has been attributed to BBH India (part of Publicis Groupe India).

    The CaratLane campaign evokes nostalgia through illustrations that aptly depict the moments of endearing sibling dynamics, it also embraces the very essence of growing up together and remaining united in perpetuity. From playful banter to shared moments of joy, these visuals eloquently capture precious memories that defy the constraints of time.

    Talking about the brand’s latest campaign for Raksha Bandhan, CaratLane VP marketing Jennifer Pandya said, “At a time when the world is marked by rapid changes, sibling bonds comes across as a connection that is steadfast and enduring. The camaraderie shared by siblings are often timeless and distinct from other forms of relationships. That equation among siblings remain unchanged even as they grow and mature and always brings out the child in each other whenever they meet. Based on this understanding, we wanted to position CaratLane as the most desired destination for gifting during this Raksha Bandhan season – the gifts curated by the brand for the occasion capture the essence of timelessness of sibling bondings.”

    CaratLane has added an exciting element to the campaigns with the addition of the limited edition of Raksha Bandhan box. This unique box encourages playful interaction between siblings, as the gift can only be unlocked by correctly answering a question posed by the sibling. This innovative approach not only ensures the intended recipient’s access to the gift, but also adds an extra layer of anticipation and delight to the gifting experience. This exclusive box is available exclusively at the brand’s stores in Mumbai.

    Talking about the thought process that went behind in the making of the campaign, BBH India CCO Parixit Bhattacharya stated, “Sibling relationships are often the most enduring connections of our lives that deserve special attention. CaratLane wanted to craft an unparalleled campaign that commemorates this bond on the occasion of Raksha Bandhan. At BBH, our passion lies in creation, which led us to conceive the ‘Sibling Password Box’ – a playful, fun test for siblings and how well they know each other. We can’t wait to see the questions they come up with and hope this initiative delivers a memory that siblings will cherish for years to come!”

    In a bid to elevate the experience of Raksha Bandhan gifting and make it memorable, the brand also encourages customers to personalise the gifts by incorporating personalised avatars that mirror their distinct styles and personalities. Once the gifting is done, a quick scan of the QR code, provided alongside the gift box, reveals a touching message from the sibling, adding an extra layer of emotional connection. Customers can avail of this engaging activity at any of the 220+ CaratLane stores spread across the country.

    CaratLane has something for everyone to make this festive season even more special – right from Switch’s new convertible jewellery collection to over 7000 stunning designs starting at just Rs 5,000.

     

     

     

  • BBH India onboards Himanshu Saxena as COO & MD

    BBH India onboards Himanshu Saxena as COO & MD

    Mumbai: BBH India, a Publicis Groupe agency, has announced the appointment of Himanshu Saxena as chief operating officer & managing director. Saxena will report to CEO, Leo Burnett-South Asia & chairman, BBH India Dheeraj Sinha.

    As BBH’s chief operating officer & managing director, Saxena will be responsible for developing talent, organisational tools, new services and steering these to acquire future-facing businesses.

    He brings over 29 years of experience across the communication spectrum, including advertising, marketing & sales, brand management, digital & social, PR, design, and market research.

    Saxena has helmed country and multi-office leadership for some of South Asia’s leading organisations, including Lowe, McCann, Trikaya Grey, JWT, Edelman, IMRB & Reliance Jio. Saxena’s passion for leading businesses to market excellence through powerful full-funnel solutions has led these agencies to win accolades at prestigious forums like APAC and India Effies, Cannes, Spikes, Adfest, Goafest, PRAXIS, and SABRE APAC. He has spearheaded creative solutions across iconic brands like Unilever, GSK, PepsiCo, Diageo, Asian Paints, Dubai Tourism, One Plus, Idea Cellular, Audible, and Starbucks, to name a few.

    Welcoming Saxena, Sinha said, “BBH India, with its legacy of modern, creative, and effective solutions that are well-entrenched in the modern Indian zeitgeist, has built a reputation as a creative firepower in the country. I am delighted to welcome Saxena onboard. A talented leader known for his deep client relationships, his commitment to business innovation, and his operational acumen, Saxena embodies the black sheep and zag philosophy that will further fuel this brilliant creative engine.”

    Speaking on his appointment, Saxena added, “I am both excited and honoured to join BBH. With its legacy of creating stunning work that has transformed not only brands but also categories, BBH India is truly built for the modern age of marketing. I am looking forward to scaling this further and bringing my experience and a fresh perspective to lead such talented individuals and ambitious clients.

    BBH India has grown into a creative powerhouse with offices in Mumbai and Delhi and a repertoire of highly effective, consistent, and modern marketing solutions spanning across advertising, design, digital, consulting, and experiential. The agency currently works with a diverse portfolio of brands like Marico, Red Bull, Nestle, Audi, Taco Bell, Mahindra Group, and L’Oreal, among many others. In 2022, BBH won mandates for Hitachi and Roposo and created campaigns like Disney+ Hotstar’s “Thoda Rukh Shah Rukh”; Mahindra Racing’s “Dance For Good” and Marico’s “Re-teach The Teachers.”

  • BBH India elevates Priya Gurnani & Arvind Menon as executive creative directors

    BBH India elevates Priya Gurnani & Arvind Menon as executive creative directors

    Mumbai: BBH India, a Publicis Groupe agency announced the elevation of Priya Gurnani & Arvind Menon as executive creative directors. Priya and Arvind have been senior creative directors and will continue to report to BBH India’s chief creative officer & CEO, Russell Barrett.

    With over 15 years of experience, Priya specialises in building creative communication that is at the intersection of brands, culture and consumer behaviour. In the past, she has worked with Ogilvy, Leo Burnett, McCann Worldwide and has created culture-defining work for brands like Stayfree, Yatra.com, Heineken, Kingfisher Ultra, Amstel and Zee5. Most recently, she conceptualised and wrote the lyrics to a rap song for the entertainment channel – Zing’s Apni Vibe Apni Tribe campaign. In 2009, she was amongst the winners of the Cannes Young Lions.

    Armed with 13 years of experience, Arvind also led the creative team at Publicis Emil as a senior creative director. With diverse experience, including a stint at a media agency, Arvind specialises in building medium-agnostic integrated campaigns. In the past, he has worked on brands like Mercedes, Frooti, Axe, Burger King, Aditya Birla Capital, Heinz, TRESemmé, Surf and Taj Mahal Tea. Arvind’s work has been awarded locally and internationally at forums including Kyoorius, AMES and Campaign Asia Digital Crest. He has represented India as a student at Cannes, and a young competitor at Spikes.

    BBH India CCO & CEO Russell Barrett said, “It’s always great to welcome brilliant talent to key leadership positions, but it’s even better when that talent is promoted from within.”

    Priya is a highly talented creative leader with a sharp and curious mind, great maturity and a clear vision for the kind of work both she and BBH want to produce. She has already proved an invaluable contributor by leading the PWW Bangalore creative team in the past.”

    “Arvind is an amazing new age creative thinker who led the creative mandate on Emil before joining the BBH team. He comes with rich knowledge of the digital and creative tech landscape and is the perfect fit for BBH’s Modern India’s Fame Factory philosophy,” he continued.

    “Both Priya and Arvind are “Good and Nice” and I’m convinced they will add significantly to BBH’s creative output. The creative leadership at BBH India is now fully in place and set to take the next giant leap forward,” Barett added.

    Priya Gurnani added, “I am looking forward to embodying and enjoying this new role. BBH has always been a place where ‘Outstanding is the norm’, and that applies to the work we do and the culture we have. As I continue my journey at BBH, I hope to zag for years to come.”

    Arvind Menon added, “I’m equal parts honoured, excited and terrified. BBH has an undeniably rich culture of creative excellence. And I know it’s only work that can help climb up to those rarefied heights. So I’m just going to focus on that.”

  • BBH India elevates Radhika Burman to head Delhi office

    BBH India elevates Radhika Burman to head Delhi office

    Mumbai: BBH India, a Publicis Groupe agency, has announced the elevation of Radhika Burman as VP, head Delhi to broaden and accelerate the agency’s growth in the region. Radhika has been with BBH since 2020 as VP, strategy.

    In the past year, Radhika has been an essential part of the BBH Delhi team, spearheading the strategic thinking for existing clients like Beam Suntory and Nestle, along with successful new business wins like Hitachi and Godrej ProClean, to name a few.

    In her new role, Radhika will be responsible for current clients, people, and new business performance in Delhi, along with driving strategic thinking across clients.

    With over 12 years of experience, Radhika brings a sharp understanding of consumers, culture, and new media. In her last role, she was manager – strategy & consumer insights at Platinum Guild International, where she spearheaded the launch of Men of Platinum, the first ever men’s platinum jewellery brand, and Platinum Evara, bridal jewellery. Prior to that, she has led strategic thinking on brands like Zee, PepsiCo, Hero, Mahindra, Microsoft, and Cargill, among others.

    Leo Burnett – South Asia CEO & BBH India chairman Dheeraj Sinha said, “At BBH India, we want to empower our people to grow from within. In Radhika, we have found someone who is not only a fantastic strategy professional but also someone who is passionate about building value-creating client relationships, fostering talent, and creating culturally relevant work. I am excited to see her shine.”

    Radhika Burman added, “I am excited to take on this new role at BBH Delhi. With growth as the key focus for this office, I hope to energise the teams towards building truly integrated solutions for our clients and leveraging our areas of expertise in strategy, data, and creative thinking to deliver experiences and brand narratives that are differentiated and help solve real business challenges.”

  • Roposo appoints BBH India as creative agency partner

    Roposo appoints BBH India as creative agency partner

    Mumbai: Roposo, a leading creator-led live entertainment commerce platform, has selected Publicis Groupe’s BBH India as its agency on record (AOR) following a multi-agency competitive pitch.

    The partnership comes at a time when Roposo is enhancing its consumer experiences and expanding its marketing efforts for live shopping and entertainment.

    As Roposo’s AOR, BBH India will now develop both consumer-focused and business-driven marketing campaigns. Together, Roposo and BBH will develop integrated creative and strategic communications that will break through into the burgeoning Indian live commerce category in a meaningful and unique way.

    Commenting on the partnership, Roposo vice president Abhinav Jain said, “We are glad to have BBH India on board as our brand agency partner, crafting impactful brand campaigns. We look forward to continuing to build Roposo as the leading digital destination for live entertainment and commerce, with them.”

    Commenting on the win, BBH India CCO & CEO Russell Barrett said, “It’s the age of the creator economy and Roposo is front and centre of this exploding category. There’s incredible potential for Roposo to play a role in pop culture at the intersection of content, lifestyle and commerce. We are excited to partner with the talented team at Glance to help the brand reach its full potential.”

    Roposo is the country’s first creator-led live entertainment commerce platform, owned by consumer internet company Glance, a subsidiary of InMobi. BBH India, armed with 14 years of legacy in India, is a creative powerhouse with a repertoire of highly effective, consistent, and modern marketing solutions.

  • BBH India names George Sebastian as executive creative director

    BBH India names George Sebastian as executive creative director

    Mumbai: BBH India, a Publicis Groupe agency, has announced the appointment of George Sebastian as executive creative director. He will report to BBH India’s chief creative officer & CEO Russell Barrett and lead a team of copy, art and design professionals.

    Sebastian brings with him 14 years of experience. In the past, he has been associated with Enormous Brands, Grey Group and most recently he was senior creative director at DDB Mudra. Sebastian has worked on brands like Gillette, Tanishq, Glance, Dell, McDowell’s No 1, Britannia, TTK Prestige, 3M and TicTac, helping them unlock their purpose and ambition.

    Sebastian was also part of the team that pitched, won and conceptualised an integrated campaign – India’s most exciting workplace for the Indian Army that led to a major shift in the way the youth perceive the armed forces, according to the agency.

    Welcoming Sebastian on board, BBH India CCO & CEO Russell Barrett said, “George is an exceptionally talented creative individual who is also incredibly versatile. He’s as comfortable working on a 30-second commercial as he is on an AR idea. He’s as gifted at his craft when he’s writing in Hindi and English. He’s a mature creative leader who is as driven as the hungriest first-jobber. We’ve got the ‘all-inclusive-package’ with George and I’m certain he’s going to produce extremely famous, relevant and modern work for BBH India.”

    George Sebastian added, “There are a few things at the core of this celebrated agency, and network at large, that strongly resonate with me. Whether it is an unabashed love for ideas, a robust culture of expression and debate, or the wonderful team of Good and Nice folks one gets to learn from. BBH is bubbling with opportunity, and I’m looking forward to working closely with Russell and all-black sheep to explode its massive potential.”

  • Publicis Groupe announces top management rejig at BBH India

    Publicis Groupe announces top management rejig at BBH India

    Mumbai: Publicis Groupe India on Tuesday announced that it has appointed Dheeraj Sinha as chairman of BBH India, in addition to his existing mandate as Leo Burnett South Asia CEO and CSO. Partnering with Sinha will be Russell Barrett as BBH India CEO and chief creative officer. Subhash Kamath moves into an advisory role for the group on other strategic initiatives.  

    Russell Barrett has been with BBH for 12 years now and has been instrumental in making BBH India a creative powerhouse, winning several accolades including Cannes Lions, One Show Pencils, Andys, Spikes, D&ADs and London Internationals. Dheeraj Sinha comes in with 22 years of experience and under his leadership, Leo Burnett India has become one of the most recognised and awarded agencies on the world stage, said the agency in a statement. The new appointments signify the Group’s focus and investment on its creative brands.

    “I would like to thank Subhash for his leadership and contributions to BBH. Today BBH India is synonymous with truly world-class advertising,” said Publicis Groupe South Asia CEO Anupriya Acharya. “We will further accelerate the agency’s spectrum of capabilities and creative product to deliver unmatched value to clients. Dheeraj comes with an impeccable track record on growth, and this is also a testament to the strong leadership talent we have.”

    “It’s been a fantastic journey of 13 years, having founded this agency from scratch in India,” Subhash Kamath commneted. “It’s an agency built on a very strong people’s culture with creative excellence & strategic thinking at its very core. But I’ve been doing this for a very long time and as I enter the twilight of my 35-year career in advertising, I believe it’s time to hand over the baton to the next generation of leadership as I transition into an advisory role for Publicis Groupe. I’ve known Dheeraj for many years, and I know his passion for strategy & creativity. Along with Russell and Sanjay and many of the talented ‘black sheep’ in the organization, I know I’ll be leaving BBH in very safe hands.”

    “BBH is a dream brand amongst creative agencies. The brand has always believed in great work powered by sharp thinking,” said Dheeraj Sinha. “I have been a great admirer of its philosophy and the work that BBH has done globally. I am very excited with this opportunity. We have some great work, clients, and teams at BBH. Our goal will be to be one of the topmost agencies in the BBH network globally, creating work for our clients that brings them growth and glory.”

    Russell Barrett added, “BBH is an amazing brand, and this is an exciting new chapter in the exceptional story that has been scripted so far. I’ve enjoyed an enriching partnership with Subhash, Sanjay and Arvind, as we’ve done some proper black sheep work together. I now look forward to partnering with Dheeraj, who I’ve worked with before, and I can say from experience, that he brings a lot of energy and dynamism to every interaction and piece of work he touches.”

  • BBH India MD Arvind Krishnan moves on

    BBH India MD Arvind Krishnan moves on

    Mumbai: The managing director of BBH India, a Publicis Groupe company, Arvind Krishnan has decided to put in his papers. A BBH India spokesperson confirmed the news of his exit to IndianTelevision.com on Friday.

    “Arvind has been a strong member of our team at BBH India for 13 years, ever since we started the company in 2009. He has contributed immensely to the growth and success of our organisation and we shall miss his energy & passion,” said BBH India and PWW India CEO Subhash Kamath on Krishnan’s exit.

    “He has decided to become an entrepreneur now and start his own venture,” Kamath further said. “We wish him the very best in his future endeavours.”

    Krishnan joined BBH in 2009 as a brand partner in Mumbai. He moved on to helm BBH London in 2012 before taking over as managing director of BBH India. Prior to BBH, he had a three-year stint at Leo Burnett.

    “Over the past 17 years, I have steered businesses small, big, local, international, early-stage and mature across markets,” Krishnan’s LinkedIn bio reads. “I identify the key levers of growth and guide businesses in building those levers into ownable brand assets that deliver over time (and sometimes, in very little time).”

  • BBH India onboards Aarti Srinivasan as executive creative director

    BBH India onboards Aarti Srinivasan as executive creative director

    Mumbai: BBH India has announced the appointment of Aarti Srinivasan as executive creative director on Tuesday. She will report to BBH India’s chief creative officer & managing partner Russell Barrett.

    Srinivasan comes with 15 years of experience in advertising and was most recently with MullenLowe Lintas as group creative director. At BBH India, she will lead a team of copy, art, and design professionals.

    Her work ‘Son #ShareTheLoad’ for Ariel at BBDO won hearts and acclaim both in India & internationally, going on to win the Grand Prix at Spikes Asia 2019 in the ‘Glass Award for Change’. While at Lowe, she led Housing.Com’s campaign with actors Manoj Bajpayee & Rajkumar Rao that took social media by storm because of its ingenious use of celebrity voice.  

    She is also credited for crafting some of the most adored and witty campaigns for brands like Cadbury Dairy Milk, Cadbury Gems, Surf Excel, Thums Up, Uber Moto and Whirlpool, among others and has also worked with Ogilvy and L&K Saatchi and Saatchi.

    Besides creative work, she has led successful AOR pitch wins, for which she was recognised as ‘The Growth Driver of the Year’ at Lowe’s People Excellence Awards 2020.

    Welcoming Srinivasan on board, BBH India and Publicis Worldwide India CCO & CEO Russell Barrett said, “Aarti is an amazing talent and I’m incredibly excited to have her join us at BBH. Her ideas are modern, progressive and beautifully crafted and I look forward to working with her to give shape to many more famous and modern pieces of work at BBH India.”

    Talking about her new assignment, Srinivasan stated, “At BBH India, I strongly felt there will be incredible possibilities to get both aplenty. All thanks to my first interaction with Russell, where I instantly felt positive energy, open-heartedness and was drawn by the inspiring perspective on work and creativity that he generously shared.”

  • Hair & Care launches new campaign #KhuleBaalBefikar

    Hair & Care launches new campaign #KhuleBaalBefikar

    MUMBAI: Staying true to its philosophy of being youthful and contemporary, Marico’s Hair & Care recently launched their new campaign #KhuleBaalBefikar that celebrates the joy of ‘Khule Baal’ or open hair. The film that is currently on air shows a few, fun situations where the protagonist isn’t able to enjoy a ride either on a carousel or in a convertible because of the heavy, sticky hair oil which doesn’t let her hair dance. Adding a quirky hint of nostalgia, the iconic song Ude Jab Jab Zulfein Teri plays in the background as the couple discovers the joy of free flowing hair because of a light, non-sticky hair oil.

    A key element of this campaign was the TikTok challenge that went live on 23rd November with top influencers of the platform and crossed 2.8 billion views within 3 days. The brand worked with influencers across multiple cities and challenged TikTok users to make their hair dance and upload videos of their best hair moves with the hashtag #KhuleBaalBefikar. The activity saw 2.8 million videos created with multiple, fun takes on free flowing hair.

    Marico Limited chief marketing officer Koshy George  said, “At Marico, our priority is to understand consumer mindset and accordingly develop an insight-driven campaign. Hair & Care is a young, fun brand for audiences who like to enjoy every moment in their lives fully. These consumers are always looking for entertaining content on the new-age social media platforms and are willing to adopt new trends. Our media mix was hence devised scientifically keeping in mind newer formats that would gain engagement from our core consumers. TikTok is one such platform that has helped us drive our brand narrative – #KhuleBaalBefikar in a fun, engaging, short-video format.”

    With a 360-degree integrated marketing communications approach, the campaign went live with a TV commercial in Hindi-speaking markets. The brand has also innovated with their OOH advertisements in the form of motion sensor boards at targeted locations including the Saki Naka Metro Station, Mumbai and the Jawaharlal Nehru Marg, Jaipur. The screens display the photo of a girl with open hair that is programmed to fly every time a train or a bus enters the station. A radio campaign was also a part of the mix where listeners were encouraged to share their ‘Khule Baar Befikar’ videos on the RJs’ social media pages.

    The film was conceptualized and shot by BBH India with Chrome Pictures and is currently on air in Hindi speaking markets. CEO and managing partner Subhash Kamath said, “Hair & Care has always been an exciting brand for us. It is young and fresh and demands a very different approach from regular hair oil advertising. The brief was simple and clear and we had fun creating this campaign. The promise of ‘Khule Baal Befikar’ isn’t just a functional promise. It symbolises the sense of freedom and expression of our youth audience. So it was important to make it fun and entertaining, and the creative delivered beautifully on that promise.”

    Agency: BBH India

    · Chief Creative Officer & Managing Partner: Russell Barrett

    · CEO & Managing Partner: Subhash Kamath

    · General Manager: Sarita Raghavan

    · Creative Director: Ira Gupta

    · Senior Business Partner: Shivani Dand

    · Business Partner: Vimesh Salian

    · Senior Strategist: Amrita Korwar

    · Production House: Chrome Pictures

    · Director: Hemant Bhandari

    · Producer: Abhishek Notani

    · DOP: Tapan Basu

    · Assistant Producer: Aditya Gupta

    · AD Team: Bhavtavya Saklani, Rishabh Jain, Rishi Parinja, Avinash Sharma

    · Production Manager: Rimal Arora

    · Production Assistant: Drishti Goda

    · Post Producer: Mithun R Shaw