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Tag: BBH India

  • CaratLane Postcards: World’s first tech embedding video messages in jewelry

    CaratLane Postcards: World’s first tech embedding video messages in jewelry

    Mumbai: CaratLane, India’s leading omni-channel jewellery brand, has unveiled a new groundbreaking feature called Postcards, which leverages an innovative machine-learning technology, taking the brand’s promise of #KhulKeKaroExpress to the next level. It’s the world’s first-ever such service that lets users record heartfelt video messages and embed them into any CaratLane ring, which can be scanned by the recipient and relived forever.

    This jewellry-based tech innovation, conceived by co-founder and former MD of CaratLane, Mithun Sacheti, has transformed the entire gifting experience by adding a new, everlasting layer of expression.

    Talking about the launch, CaratLane co-founder & CTO Gurukeerthi Gurunathan said: “Enabling our users to express their emotions is our brand’s purpose. Over the last two years, our commitment to bringing Postcards to life has been through a tedious journey of constant trials, testing, and pushing the limits of technology. But the true beauty of Postcards doesn’t lie in the complex technology that powers this service. It lies in the seamlessness with which the user can attach their emotions to a ring, making it even more priceless.”

    CaratLane co-founder & CEO Avnish Anand added, “Most of our designs are chosen for gifting, and over the years, we’ve seen that a vast majority of those users take the effort of writing a special gift message. While a gift message or card is personal, it’s also very transient- most people we spoke to ended up misplacing or losing the card in a few months. On the other hand, when it comes to conveying true emotions, a video is far more impactful. We wanted to address this inherent need for making the gifting experience deeply personalised through a service that would let users save these memories eternally. And that paved the way for Postcards.”

    Launched just a week back, the service has already got everyone on social media talking about it. Over 400 plus people joined CaratLane’s rather bold teaser on Instagram by showing off their ring finger to the world. The brand also teamed up with Yashraj Mukhate to create a catchy song that summed up the Postcards experience and had everyone grooving to its tunes. The big launch culminated in the release of three heartwarming films conceptualised by BBH India. Each film carries a wonderfully warm story that’s bound to tug on the heartstrings of everyone watching.

    BBH India chief creative officer Parikshit Bhattaccharya stated, “Postcards is a great example of brand experience. It uses technology to add more heart to the experience. And it comes straight out of the brand’s line Khul Ke Karo Express. The three stories in the films hint at the emotional reservoir that this experience can unlock for people while gifting a ring with CaratLane. This innovation needed memorable communication and I feel the teams at CaratLane, BBH and Colour Palette Films have delivered it in spades. Toh Khul Ke Karo Express with Postcards from CaratLane.”

    CaratLane’s Postcards has phenomenally added a new dimension to gifting and self-expression, seamlessly blending emotions, and personalisation. Whether as a gift for others or a personal indulgence, it presents an exclusive and heartfelt way to express emotions in intimate relationships.

    Details about the innovation here – https://www.caratlane.com/postcards?utm_source=YouTube&utm_medium=Pagepost&utm_campaign=Jan2024_Postcards

  • Movers & shakers of advertising in 2023

    Movers & shakers of advertising in 2023

    Mumbai: The year 2023 witnessed a significant upliftment for all industries, and advertising experienced noteworthy changes on the people movements’ front. Indiantelevision.com observed it as a year of churn for the advertising industry, marked by numerous exits and entries to and fro Ogilvy India, Dentsu India, BBH India, Havas group, Omnicom, and more…

    Before we go ahead with the list, here’s our heartfelt tribute to some of the advertising veterans we lost in 2023.

    Most recently we lost advertising veteran Helen Anchan who passed away on 3 December. She was the former head of media planning at Lintas. Anchan is highly esteemed in the industry, serving as a role model for numerous young media professionals. With over 50 years in the media, she witnessed significant transformations, many of which occurred during her dedicated tenure at Lintas.

    Advertising veteran and Chairman of daCunha Communications – Sylvester daCunha, who designed the iconic 1966 Amul Girl ‘utterly butterly’ campaign, passed away in Mumbai. He was a doyen of Indian advertising industry who was associated with Amul since 1960s.

    We then lost another man who played a key role in shaping advertising in India who is none other than Pratap Bose. Bose was the former DDB Mudra and Ogilvy veteran and lastly the founding partner and chairman of Social Street.

    Ad and marketing veteran Aurobindo Mohanty passed away on October 24.

    Following are some of the key people movements:

    Ogilvy India:

    Ogilvy India announced an important leadership transition that will take effect from 1 January 2024. Piyush Pandey, currently chairman global creative & executive chairman of Ogilvy India will serve as the chief advisor.

    Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. She will be Ogilvy India’s first-ever woman in this role.

    SN Rane, group executive co-chairman India & COO South Asia, will work as business advisor to Ogilvy Asia Pacific.

    The Advertising Club:

    The Advertising Club elected Rana Barua as president. Partha Sinha will serve as immediate past president on managing committee for the ensuing year.

    IAA:

    Avinash Pandey was re-elected as president of India chapter of IAA.

    BBH India

    BBH India appointed Ashwin Palkar as ECD and head of experience. Palkar is a seasoned creative leader with 17 years of experience in advertising.

    BBH India appointed Anupam Chauhan as senior vice president – account management. He has over 18 years of proven success in leading advertising agency teams across India, Southeast Asia, the UK, and Canada.

    Havas media group:

    Havas India chairman and chief creative officer Bobby Pawar stepped down from his role. He joined the network in November 2018.

    Havas Worldwide India appointed Kundan Joshee as managing partner & head – West & South. He has nearly 25 years of experience in the advertising industry and stints at Wunderman Thompson, Ogilvy, FCB, Cheil Worldwide, and Grey Group.

    Mohini Varma has joined as executive vice president & planning head – North, and Jasravee Kaur Chandra has been appointed as senior vice president of Havas Worldwide India.

    dentsu:

    Dentsu Creative India appointed Shweta Khosla and Punit Singh as executive vice president (EVP) – strategy & planning.

    Dentsu Creative India appointed Aneesh Jaisinghani as Sr group executive creative director.

    dentsu X, the media agency from dentsu India, appointed Jose Leon as chief executive officer (CEO).

    Dentsu Creative India onboards Surjo Dutt as CCO – West & South.

    Shisham Digital

    Shisham Digital onboarded Ankoor Dasguupta as their chief marketing officer.

    QYOU Media India

    QYOU Media India CEO Simran Hoon stepped from her current role at the company.

    QYOU Media Inc appointed Raj Mishra, as group CEO of QYOU Media’s India.

    Sociowash

    Sociowash has appointed Amisha Gulati as its new business head to lead Mumbai operations. He has over 13 years of extensive experience as a seasoned marketing professional.

    Omnicom

    Aditya Kanthy as CEO of the newly formed Omnicom Advertising Services group in India.

    Alex Lubar has been elevated as global CEO of DDB Worldwide.

    Leo Burnett

    Dheeraj Sinha stepped down from his roles of Leo Burnett South Asia co-chief executive and BBH India chairman and joined FCB as group CEO India & South Asia.

    Publicis Groupe appointed Rajdeepak Das as South Asia CCO and Leo Burnett, South Asia Chairman.

    Enormous Group:

    Moumita Pal joins Enormous as head of creative Delhi

  • BBH India appoints Ashwin Palkar as ECD and head of experience

    BBH India appoints Ashwin Palkar as ECD and head of experience

    Mumbai: BBH India, a leading creative agency within Publicis Groupe India, is pleased to announce the appointment of Ashwin Palkar as the executive creative director (ECD) and head of experience. Palkar’s mandate involves working across brands handled by both offices of the agency and reporting directly to BBH India chief creative officer Parikshit Bhattacharya,

    Welcoming Palkar to the BBH family, Parikshit Bhattacharya stated, “Ashwin’s appointment aligns with our objective of building a high-talent-density team. He is one of the best talents globally, and we are pleased that he will be playing for us. His enviable body of work, boatload of awards, and that easy smile make him an ideal creative leader for us. His ability to craft engaging brand experiences is precisely what we want for our clients. With Ashwin, Swati, and Arvind, we are nearing the formation of an optimally skilled creative leadership team. Here’s to some great Tiki Taka between them and a significant advantage for our clients.”

    A seasoned creative leader with 17 years of experience in advertising, Palkar is among the most awarded professionals in the industry. As a digital-first thinker, he excels at leveraging digital platforms to infuse creativity and technology, creating ideas at the intersection of internet culture and consumer brands. Palkar has led and mentored creative teams, art directors, designers, and animators whose work has been recognized at national and international award shows, including Cannes Lions, One Show, and D&AD. His portfolio includes impactful work for brands such as Flipkart, Google Pay, Vice Media, Uber, Swiggy, IKEA, Google Merchants, WeWork, and Airtel among others.

    For his work on “The Unfiltered History Tour” with VICE World News, he was ranked as the world’s top creative director at Cannes Lions 2022 and the world’s top executive creative director at the One Show Awards. Palkar appreciates brands that embrace bold creativity and marketing.

    His most recent role was on the brand side working at Singapore-based FMCG company Believe Pte Ltd, where he led the Creative & Digital teams for a portfolio of brands including Zayn, Myza, and The Lafz.

    Speaking about his new role, Ashwin Palkar said, “I have always been a fan of BBH’s vast global body of work. It is diverse, culturally rich, and filled with meaningful creativity. After my stint on the brand side, this was exactly what I was looking for. So, when this opportunity presented itself, I was certain I wanted to be part of the team. I am truly grateful to Parikshit for giving me this opportunity, and I am incredibly excited to work with him and the rest of the team at BBH. As Sir John Hegarty says, ‘All roads lead to the work.’”

  • BBH India #ChangetheChant campaign for Oaksmith wins hearts

    BBH India #ChangetheChant campaign for Oaksmith wins hearts

    Mumbai: As the cricket tournament fervour reaches its peak, BBH India conceptualized a new campaign #ChangetheChant for Oaksmith Packaged Drinking Water. This campaign is not just a change in chant ‘India India’ into ‘India, India, India’; it’s a cultural leap that reflects the brand’s commitment to evolving with the spirit of the nation.

    This bold step is not just about cricket; it’s about being part of a cultural moment that transcends boundaries. Cricket in India is more than a sport; it’s a celebration akin to a carnival or festival. The campaign aims to contribute to the collective joy and euphoria that cricket brings to every Indian. Embodying the brand ethos of ‘Peg It Higher,’ the campaign aims to take the chant a notch up with a 3rd title victory for India.

    The campaign’s essence comes to life in a captivating video documenting the birth of the new chant. In collaboration with renowned musician Aman Pant and the vibrant Dharavi Reloaded group, the video captures collaborative efforts, cityscapes, and studio emotions, reflecting pan-Indian unity through diverse voices contributing to the chant.

    Speaking about the experience of creating a new chant for India, BBH India CCO Parikshit Bhattacharya said, “The Indian team has played like never before and they deserve a chant-like never before. The video presents the fans with the ‘India, India, India’ chant, which is powered by the hopes of over a billion Indians who want to see their team lift the cup for a historic third time.”

    As the Cricket tournament unfolds, the campaign invites every Indian to join in the celebration, united under the resounding echo of ‘Indiaaa Indiaaa Indiaaa.’

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Jatin Sapru (@jatin_sapru)

     

  • BBH India appoints Anupam Chauhan as senior vice president – account management

    BBH India appoints Anupam Chauhan as senior vice president – account management

    Mumbai: BBH India, part of Publicis Groupe India, is pleased to announce the appointment of Anupam Chauhan as the senior vice president – account management.

    Based out of the agency’s Gurgaon office, Chauhan’s mandate will be to lead and drive the account management function. Anupam will report directly to BBH India chief operating officer and managing director Himanshu Saxena.

    Speaking about Anupam’s appointment, BBH India COO & MD Himanshu Saxena said, “We are thrilled to welcome Anupam to our leadership team. Anupam’s stellar track record of delivering high-impact campaigns for globally renowned brands aligns perfectly with BBH’s Zag philosophy and mission. His wealth of experience and passion for creating exceptional client work will undoubtedly strengthen our team and further enhance our creative prowess. Anupam’s arrival signifies our commitment to delivering top-tier creative solutions for our clients and reinforces our position as a leading force in Delhi-NCR market.”

    As the senior vice president – account management, Chauhan will play a pivotal role in shaping the agency’s future growth and continuing to build on BBH India’s legacy of delivering ground-breaking advertising campaigns.

    Talking about his new role at BBH India, Chauhan said, “I’m really thrilled to join the enthusiastic and forward-thinking team at BBH India and the Publicis Groupe India network. They are prepared for the future, driven by passion and purpose, and focused on success for their business and clients. BBH India stands out in its ability to offer clients complete marketing and branding strategies in today’s multi-screen era. The agency is witnessing great growth and momentum, and I’m excited to be a part of their adventure.”

    “I look forward to leveraging my expertise in driving business growth for both organically and new, delivering exceptional results for clients with the network’s power of one approach. With Himanshu and Parikshit leading the way, we will together keep pushing the limits of what can be done in advertising and craft campaigns that truly change the game for our clients and their audiences,” he further added.

    Chauhan brings with him a wealth of experience, with 18+ years of proven success in leading advertising agency teams across India, Southeast Asia, the UK, and Canada. His distinguished career is marked by his exceptional ability to orchestrate high-impact integrated campaigns for globally renowned brands, including Nestle, Reckitt, Suntory, Pernod Ricard, Hewitt Packard, SC Johnson, Zomato, Aviva, and American Express. Anupam is deeply committed to achieving success and is known for his role in leading teams to create unforgettable campaigns that leave a lasting impact.

     

  • BBH India wins creative mandate of upGrad for its upcoming campaign

    BBH India wins creative mandate of upGrad for its upcoming campaign

    Mumbai: BBH India, a leading creative agency renowned for its innovative campaigns, is proud to announce its recent victory in securing the creative mandate for upGrad, Asia’s largest integrated learning skilling and workforce development company for its upcoming brand campaign scheduled this year. The partnership aims to usher in a new era of brand repositioning and transformation for upGrad through an integrated campaign.

    With a solid reputation for building brands in the digital-first environment, BBH India emerged as the clear choice for upGrad in a multi-agency pitch process to redefine its brand repositioning and creative campaign.

    upGrad, founded in 2015, has become the go-to destination for learners seeking high-quality pedagogy backed by experiential learning, which arms them with industry-ready skills and knowledge for stronger career growth. The collaboration with BBH India comes at a pivotal time in the online higher education landscape, as upGrad looks to further consolidate its position as the skilling giant emerging out of India.

    BBH India chief operating officer & MD Himanshu Saxena stated, “Partnering upGrad is a matter of immense pride and excitement for us. upGrad comes with a legacy of great brand & business building. However, this new journey that promises ‘Career Acceleration’ to a wider cross-section of Indians, is an extremely powerful moment in the brand’s life stage. We are committed to delivering the power of ‘Zag’ creativity for upGrad and accelerate upGrad into next orbit of growth and fame.”

    upGrad head of marketing Ankit Khirwal said, “upGrad has built a strong brand identity among working professionals in the last eight years and it’s critical we talk about our evolved portfolio that addresses individuals’ entire learning value chain from the time they exit school and become domain experts or thought leaders. Our partnership with BBH India goes beyond creative synergies to inspire New India including working professionals and students alike, to accept constant upskilling as a Lifelong learning event. This will also mark a fundamental step in the nation-building process and shall prepare an army of market-ready professionals, equipped to tackle any industrial challenges.”  

  • BBH India appoints Swati Balani as executive creative director, Mumbai

    BBH India appoints Swati Balani as executive creative director, Mumbai

    Mumbai: BBH India, a leading creative agency, part of Publicis Groupe India, has announced the appointment of Swati Balani as executive creative director (ECD), in Mumbai.

    She will report to BBH India chief creative officer Parixit Bhattacharya in her new role.

    Welcoming Balani to the barn, Bhattacharya said, “We are casting for a high talent density collective. Where every individual inspires the other and impacts the work positively. Swati represents the very best of our industry. Her work puts technology, data, and platforms to the service of great insights. She has taken a modern, social approach to marketing across a variety of projects. Swati will guide the output of some of our key brands while pushing the boundaries on breakthrough, non-traditional work. We want Swati to make the best work of her life with the team here while laughing the hardest she ever has.”

    Balani has over 14 years of experience in the advertising and marketing industry with a combined knowledge of both traditional and digital platforms. Her expertise lies in combining creativity with tech and leveraging creativity while making use of digital platforms. She has worked with Ogilvy, DDB Mudra, FCB, AutumnGrey, and Sideways Consulting. Throughout her career, she has built several brands across various sectors, including fintech, healthcare, BFSI, consumer durables, tech startups, FMCG and more. Over the years, Balani has collaborated with leading brands across industries, including ITC, Burger King, USL Diageo, Microsoft, P&G, PepsiCo, and Aditya Birla among others.

    Balani’s career has been marked by campaigns that have captivated the digital landscape. Notable achievements include spearheading Pepsico India’s first AR campaign for Slice, which showcased the inspiring stories of COVID warriors in lieu of traditional branding. She also played a pivotal role in the launch of Microsoft’s first AI chatbot in India and Diageo’s gifting portfolio with a consumer-first UGC (user-generated content)-led launch.

    She has won several national and international advertising and marketing awards. In particular, her campaign for Netmeds, #SilenceCancerNotItsFight, clinched a Gold award in the Red Abby’s category. Balani has also been named Social Samosa Superwoman in 2023.

    Speaking about her new role, Balani said, “Any creative individual dreams of a place that believes in standing out from the crowd. And I found just that at BBH! Their work has always set a benchmark in the industry, and I am excited to be a part of Parixit and Himanshu’s team that truly believes in the Zag philosophy. My goal is to create fun and memorable work for brands that surpass mediums and truly become a part of today’s culture. And of course, have fun while doing it!”

  • Dheeraj Sinha steps down as Leo Burnett South Asia co-chief executive and BBH India chairman

    Dheeraj Sinha steps down as Leo Burnett South Asia co-chief executive and BBH India chairman

    Mumbai: Publicis Groupe India has announced that Dheeraj Sinha, will be stepping down from his roles of Leo Burnett South Asia co-chief executive and BBH India chairman. After a successful seven years with the Groupe, Sinha is exploring other opportunities. He will be with the Groupe till the end of October and in the coming months, will continue working closely with Rajdeepak Das who leads Leo Burnett India as co-CEO, in addition to holding the position of chair, of the Publicis Groupe South Asia Creative Council.

    Sinha joined the Groupe as chief strategy officer of Leo Burnett India, and has played multiple roles within the Groupe – from leading strategy to leading Leo Burnett as chief executive officer in partnership with Rajdeepak Das. Under their leadership, Leo Burnett India has grown tremendously with some of the best and most reputed clients entrusting the agency with their business. It is also home to some of the best talent, strong culture, and most awards across domestic, regional, and global levels. As chairman of BBH, Sinha has played a pivotal role in strengthening BBH with the new leadership of Himanshu Saxena and Parixit Bhattacharya, a growing roster of top clients, and continuing with the unmatched creative pedigree.

    Publicis Groupe CEO South Asia Anupriya Acharya said, “ Thanks to Dheeraj’s leadership,  Leo Burnett India is one of the most dynamic agencies and at the very top today. It is a powerhouse of creativity, talent, and pathbreaking advertising that solves for clients’ biggest challenges and unlocks growth while BBH India has been refreshed and put on a firm growth trajectory. After seven years with the company, Dheeraj would like to embark on a new challenge. I thank him for his energy and contribution and wish him the very best in his future endeavours. He will be missed! We will build further on the solid foundation that has been put in place.”

    Sinha said, “It’s been a dream run for me at the Publicis Groupe for the last 7 years. Together, we built Leo Burnett to be the No.1 agency in India and No.2 in Asia. I always dreamt of building a large, successful organisation where people came together do the best work of their lifetime. I think we got that feeling on our floors. We won more awards than we could celebrate, we won the biggest pitches, and served the best coffee in town. BBH, Publicis Business and Publicis Health reverbed with the same winning energy. In Raj, I found a partnership that’s forever. Thanks to Anupriya for all her support, my leadership team, all the client partners and everyone in the agencies who walked in everyday to be the best in the world, bar none! I leave with a heavy heart but great confidence that this transformation is forever. I’ll always be cheering for my people who turned me into a leader!”  

    Das said, “In partnership with Dheeraj, we have built iconic agency brands that stand for modern purposeful advertising and taken Leo Burnett to the top position. I have really enjoyed my time with Dheeraj who’s dynamic, enterprising, and full of ideas. I wish him nothing but the best for his future endeavours. And hope to build further on the success of our creative agency brands, continuing our new business momentum and carrying on our rich legacy of inspiring, uplifting, very human creative work.”

  • HDFC ERGO General Insurance launches #KaroSabkoInsure film to drive the agenda of financial inclusion in India

    HDFC ERGO General Insurance launches #KaroSabkoInsure film to drive the agenda of financial inclusion in India

    Mumbai: HDFC ERGO General Insurance, India’s leading non-life insurance company, has launched a unique initiative to promote insurance to the last mile, through a film – #KaroSabkoInsure. Anchored around the idea of love and care, this film nudges individuals to spread awareness on health insurance among unsung heroes and population from vulnerable section of the society like house-helps, drivers, gardeners, security guards, cooks, etc.; who play an instrumental role in making our lives convenient and comfortable.

    The film features a male protagonist, who introduces his house-help, whom he fondly calls ‘didi’, to an insurance plan of HDFC ERGO. Strategically launched during the occasion of Raksha Bandhan, a celebration that symbolises the essence of protection and care, this heart touching film foregrounds the deep connections we form with our domestic staff and brings out the possibilities on the way we can improve their lives by introducing them to health insurance.

    The main idea behind this campaign is to encourage ‘sabko’ or everyone from across every section of the country, to stay protected with health insurance. The company has also built a website page on the theme of #KaroSabkoInsure (https://www.hdfcergo.com/karo-sabko-insure) where customers can explore and buy the suitable health insurance policies in a few clicks. In India, where a significant portion of the population from informal sector remains unaware of health insurance importance, this initiative by HDFC ERGO aims to spread awareness on importance of health insurance, and encourage every Indian to take up an insurance plan.

    Speaking about this initiative, HDFC ERGO General Insurance head – digital business group & marketing Somesh Surana said, “As a leading general insurer of India and a ‘Customer First’ organisation, we understand the need to address the health insurance requirements of the ‘missing middle,’ a vast demographic of 400–500 million individuals who lack adequate health insurance coverage. Aligned with IRDAI’s vision of ‘Insurance For All By 2047’, our #KaroSabkoInsure campaign strives to reach the last mile and propel financial inclusion in the country.”

    The #KaroSabkoInsure campaign is released across all the digital mediums like Facebook, YouTube, etc. and will be promoted through in-cinema advertising and various distribution channels and advisors’ network of HDFC ERGO.

    The #KaroSabkoInsure film is directed by Arunima Sharma and has been scripted by Parixit Bhattacharya and Ayush Prasad. BBH India is the creative strategy and execution partner for this film.

  • BBH India bags creative mandate for IVAS by Infra Market

    BBH India bags creative mandate for IVAS by Infra Market

    Mumbai: Continuing its winning momentum, BBH India has won the creative mandate for IVAS by Infra Market. Won post a multi-agency pitch, BBH India would manage the entire spectrum of brand development and positioning for IVAS. It would also work towards building a launch campaign for IVAS to create awareness, build a premium imagery and establish the brand’s positioning in the marketplace.

    IVAS, powered by Infra Market, is all set to revolutionize the consumer home lifestyle space with its cutting-edge solutions and customer-centric approach. Derived from the Sanskrit word ‘NIVAS,’ the brand inspires home renovations by curating premier offerings, adding convenience and delight into the transformative journey of enhancing living spaces. The collaboration with BBH India is set to further amplify IVAS’s presence and establish its unique identity in the market.

    Commenting on the win and the new partnership, Infra Market senior vice president – marketing and strategy Abhijeet Jhawar said, “Infra Market’s robust position as a preferred provider of building material products, supported by a strong foundation, paves the way for an exciting journey of expansion and growth with the launch of its consumer brand IVAS. We are delighted to announce our strategic partnership with BBH as our creative agency, reinforcing our brand’s strength and propelling us forward with unparalleled creativity and agility. With their strategic expertise, we are sure of taking IVAS, our consumer brand beyond the conventional boundaries. As the journey unfolds, Infra Market is poised to make a significant impact and elevate its position as a leader in the building materials category.”

    Sharing his views, BBH India chief operating officer & MD Himanshu Saxena said, “At BBH, we believe in the power of zag to create differentiated brands and build lasting connections with consumers. We are excited to embark on this journey to make IVAS a leading home improvement brand with a diverse portfolio.”

    Infra Market is India’s leading tech-enabled construction solutions company. With world-class manufacturing units and an innovation centre, the company specialises in construction products from foundation to finish. It further provides a variety of building materials and lifestyle products that elevate interiors through a robust B2B, retail, and B2C network. IVAS, specializes in a wide range of home renovation products including tiles, sanitaryware, bath fittings, electricals, modular kitchen and furniture, and designer hardware.