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Tag: BBH India

  • Škoda drives emotion with Heartbreak campaign

    Škoda drives emotion with Heartbreak campaign

    MUMBAI: They say love hurts, and Škoda Auto India is proving it with Heartbreak, a tongue-in-cheek campaign celebrating the coveted Škoda Octavia RS, created in collaboration with BBH India.

    The limited-edition Octavia RS, launched as part of Škoda’s 25-year anniversary in India, sold out in a blistering 20 minutes, leaving enthusiasts heartbroken, and inspired.

    At the centre of the campaign is a high-octane brand film that channels the car’s rally-bred spirit, turning FOMO into full-blown automotive passion. But the heartbreak doesn’t stop there.

    Fans can head to an interactive microsite, octavia heartbreak.skoda-auto.co.in, to explore the playful ‘Non-owner’s manual’, a witty guide for those who didn’t manage to grab one of the 100 cars.

    Adding to the fun, Škoda also launched ‘Driver’s Seat’, a special body perfume inspired by the RS’s thrill, letting fans “smell the drive” even without the keys.

    Škoda Auto India brand director Ashish Gupta said, “The ‘Heartbreak’ campaign celebrates not just those who own the Octavia RS, but also the countless fans who’ve kept its spirit alive. True performance isn’t just felt on the road, it stays with you.”

    BBH India chief creative officer Parikshit Bhattaccharya added, “When you’ve got 100 cars and a million fans, you create a coping mechanism for heartbreak. Every element of this campaign was crafted to make the experience unforgettable.”

    From film to fragrance, microsite to memes, Škoda’s Heartbreak proves that even when love for a car goes unrequited, the passion can still go full throttle.

  • Caratlane makes a Pujo proposal with a love story set to Rabindra Sangeet

    Caratlane makes a Pujo proposal with a love story set to Rabindra Sangeet

    MUMBAI: When love meets Pujo, sparks fly louder than dhak beats. Caratlane has dropped a new festive film that transforms Durga Puja into the most romantic stage for a proposal, complete with sindoor, Rabindra Sangeet, and one unforgettable ring.

    The campaign, titled ‘Maayer Aashirbaad’, is conceptualised by BBH India and directed by award-winning filmmaker Bauddhayan Mukherji of Little Lamb Films. At its core is Caratlane’s elegant proposal ring, unveiled as the ultimate symbol of commitment, timed to match the emotional crescendo of Bengal’s grandest celebration.

    Music drives the entire storytelling. Composed by Debojyoti Mishra, the score is a soul-stirring medley that blends timeless Rabindra Sangeet with earthy folk melodies. Sung by Mekhla Dasgupta and Chirantan Banerjee, the tracks double as dialogue, with lyrics becoming playful exchanges between the protagonists, actors Ayoshi Talukdar and Subhrojit Saha. Their chemistry carries the love story from Shoshthi to Doshomi, across iconic moments like Anjali, Dhunuchi Naach, and Bhog.

    The film reaches its high point during Doshomi’s sindoor khela, where the male lead drops down on one knee in a cinematic proposal. The ring gleams not just as jewellery but as a promise rooted in tradition yet charged with spontaneity. It’s the kind of moment that lingers, much like the colours of Pujo itself.

    For BBH India, CCO Parikshit Bhattacharya the festival was always a love story waiting to be framed. “Durga Pujo is already about romance, rituals, and memories. We wanted to set one more love story against that backdrop,” he said, emphasising how cultural truths create deeper brand narratives.

    Caratlane MD Saumen Bhaumik echoed that sentiment, noting that proposals are “matters of the heart free flowing, spontaneous, like a melody.” By weaving music, ritual and romance, the campaign aims to move beyond standard jewellery ads into something more heartfelt and enduring.

    With its lush visuals, rich soundscape, and a story that plays out as much in the heart as on screen, Maayer Aashirbaad isn’t just a campaign, it’s a proposal wrapped in the colours, chaos, and cadences of Pujo itself.

  • Škoda shifts gears with ‘Recess’, a playground twist on car pride

    Škoda shifts gears with ‘Recess’, a playground twist on car pride

    MUMBAI: Playground bragging rights just got turbocharged. After melting hearts with its viral ‘Doda’ film, Škoda Auto India and Publicis Groupe India’s bespoke unit Team Drive are back with a cheeky new chapter in the ‘Fans Not Owners’ campaign and this time, the action unfolds in a schoolyard.

    Titled ‘Recess’ and creatively helmed by BBH India, the film captures children flaunting their families’ Škoda cars like badges of honour. From specs to features, the showdown escalates until a young girl drops the ultimate mic line: her Škoda can fly to Jupiter. With that rocket-fuelled claim, she hops into her Kushaq and drives off, leaving her peers gaping.

    The spot wraps up with a montage that celebrates not just the features of Škoda cars but the sheer pride and joy they inspire among fans staying true to the campaign’s core message that Škoda owners don’t just drive their cars, they adore them. With ‘Recess’, Škoda once again proves that when it comes to storytelling, it’s not just about horsepower, but heart power.

  • Skoda fuels fanfare with ‘Fans Not Owners’ drive for 25 years in India

    Skoda fuels fanfare with ‘Fans Not Owners’ drive for 25 years in India

    MUMBAI: For Škoda, it’s not just about cars, it’s about cult status on wheels. Marking its 25th year in India, the Czech automaker has rolled out an integrated campaign titled ‘Fans Not Owners’, in partnership with ‘Team Drive’ at Publicis Groupe India, creatively led by BBH India.

    The campaign flips the conventional script of horsepower and specs, spotlighting Škoda drivers not as customers but as true-blue fans. It seeks to bridge the gap between admiration and action, nudging legions of admirers to take the leap into ownership.

    At the heart of the campaign is ‘Doda’, a heartwarming film that captures the whimsical love of a young girl for her Škoda. The story unfolds through the eyes of children who see magic in the machines, celebrating decades of emotional connections. Another film celebrating young fandom and pride is set to follow soon.

    The brand went a step further with a playful ‘Doda Takeover’ on Instagram, where Maya, the child protagonist, engaged Škoda’s followers. Even dealerships joined the celebration at some outlets in Mumbai, the Škoda logo was swapped out for Doda.

    Škoda Auto India brand director Ashish Gupta explained: “Our customers are more than just owners, they’re passionate fans who truly live the brand. As we celebrate 25 years, it’s this deep emotional connection that powers us forward.”

    Škoda’s 360-degree campaign doesn’t just dwell on sentiment, it reinforces the company’s reputation for European engineering, safety, and reliability while positioning its cars as practical, aspirational, and ready for modern Indian lifestyles.

    Saatchi & Saatchi India, BBH India and Saatchi Propagate CEO Paritosh Srivastava called the campaign “a step forward in building brand love and trust.” BBH India Chief creative officer Parikshit Bhattaccharya summed up the spirit: “Škoda was never just a car, it was always an emotion.”

    With 25 years on Indian roads and a fandom passed down through generations, Škoda is steering into the future with more than an engine, it’s running on emotion.

  • BBH beefs up brainpower with new EVPs and creative leadership boosts

    BBH beefs up brainpower with new EVPs and creative leadership boosts

    MUMBAI: BBH India is turning up the creative volume and the leadership dial. The Publicis Groupe agency has strengthened its senior bench with the appointment of Delon Mascarenhas and Mitushi Sharma as executive vice presidents, while also elevating Ashwin Palkar and Nisheeth Srivastava to senior executive creative directors.

    The shake-up comes as BBH India enjoys a hot streak: fresh business wins, deeper partnerships, and international recognition, including a Bronze Lion at Cannes Lions 2025 for its cheeky “Bassi Vs Garnier Men’s Facewash” campaign. It also bagged the No. 3 spot in India on the MMA Smarties Business Impact Index 2024 underlining its momentum.

    Mascarenhas, who re-joins BBH, brings more than 25 years of experience spanning brand strategy, content, and digital marketing. His career highlights include senior stints at DDB Mudra Group, Edelman India, Havas Life, and Tring, working with marquee brands like McDonald’s, HUL, Red Bull, Meesho, Dream11, and Abbott.

    Sharma comes in with over 23 years of advertising chops, most recently at FCB Interface, and a portfolio covering categories from FMCG to pharma. She has shaped strategies for global and Indian heavyweights including Nivea, Whirlpool, Mahindra, Torrent Pharma, and has played a pivotal role in managing Unilever brands such as Lakme, Domex, and Ayush.

    Ashwin Palkar and Nisheeth Srivastava’s elevation signals BBH’s push for creative firepower and talent development. Both will continue reporting to chief creative officer Parikshit Bhattacharya.

    Commenting on the appointments BBH India MD and COO Himanshu Saxena said: “With Delon and Mitushi, we’re doubling down on our belief in creativity that delivers full-funnel marketing effectiveness. This leadership is built to take us into the next growth phase.”

    For Mascarenhas, it’s a homecoming: “I’m excited to re-join BBH India at this pivotal moment. With a strong team and bold vision, the opportunity to shape brands in today’s evolving landscape is immense.”

    Sharma echoed the sentiment: “BBH has always stood out for blending cultural insight, creativity, and strategy. With technology changing consumer mindsets, I look forward to pushing boundaries and fuelling exponential growth.”

    With 2025 already stacked with wins, fresh leadership firepower could ensure BBH India continues to punch above its weight in the global creative ring.
     

  • Saatchi Propagate India onboards Saurabh Mankhand as EVP & head of consumer experience

    Saatchi Propagate India onboards Saurabh Mankhand as EVP & head of consumer experience

    MUMBAI: Publicis Groupe India’s full-funnel digital agency Saatchi Propagate has enhanced its leadership team by appointing Saurabh Mankhand as EVP & Head of Consumer Experience.

    Saurabh will spearhead the agency’s Consumer Experience (CX) practice, focused on integrating strategy, data, content, platform innovation, and emerging technologies to deliver measurable impact for brands. He will also play a key role in promoting Publicis Groupe’s unique ‘Power of One’ model to unlock new opportunities and strengthen client partnerships.

    Marking his return to Publicis Groupe India, Saurabh brings over two decades of experience in driving integrated marketing strategies, digital innovation, and business transformation. He has led mandates for brands including Unilever, Jio, Vodafone, and IBM, while building teams and service lines across e-commerce, B2B, and consumer sectors. Prior to this, he served at OLIVER+ as the Business Head for eCommerce & Technology Services. He has also held leadership roles at Indigo Consulting and Ogilvy India.  

    Reporting into Saatchi & Saatchi India, BBH India, and Saatchi Propagate India CEO Paritosh Srivastava, Saurabh will work closely with Saatchi Propagate India EVP & Business Head, Prachi Bali and Saatchi & Saatchi India, BBH India and Saatchi Propagate India, Group Chief Strategy Officer, Snehasis Bose.

    Speaking on the appointment, Srivastava said, “Saatchi Propagate India has been on an amazing growth journey over the last few years. Today, we are amongst the top digital agencies in the country, working with some of the major national and international brands. To keep this momentum going, we are strengthening our capabilities with a focus on owning the entire CX journey. Saurabh’s deep expertise in this space makes him the perfect partner to lead us into this next phase. With Snehasis, Saurabh and Prachi at the helm, Saatchi Propagate India is ready for its next phase of growth.”

    Mankhand added, “The future of brand growth is about creating predictive, personalised experiences through a seamless convergence of strategy, data, and platform innovation across the entire omni-channel ecosystem. This has placed CX at the very core of the business, and I’m excited to join the team at Saatchi Propagate India, who are already deeply engaged with clients on these strategic journeys. My focus will be on enhancing our collective ability to deliver proactive CX solutions that not only meet modern customer expectations but deliver the significant, measurable growth our clients demand.”
     

  • Bassi, banter and a bronze: BBH India scores at Cannes Lions 2025

    Bassi, banter and a bronze: BBH India scores at Cannes Lions 2025

    CANNES: BBH India has scrubbed up a shiny Bronze Lion at the Cannes Lions International Festival of Creativity 2025, bagging the metal in the Social & Creator Lions – Use of Humour category for its cheeky campaign: Bassi vs Garnier Men Facewash.

    Crafted for Garnier (L’Oréal India), the campaign took a tongue-in-cheek jab at scepticism itself—by turning comedian Anubhav Singh Bassi, once a mocker of facewash ads, into the star of one. The story escalated with over 100 Indian comedians rallying in support, including Harsh Gujral, before climaxing in a headline-stealing visual: John Abraham, Garnier’s brand ambassador, literally washing Bassi’s face on screen in a TVC.

    Rooted in Bassi’s own stand-up routines about men’s skincare, the film played up “cooling, freshness and comic timing” in equal measure—making it both a cultural moment and a marketing masterstroke. Social chatter soon snowballed into broadcast-level attention.

    “Bassi Vs Men’s Face Wash is an iconic campaign. One that started on social and ended up on broadcast,” BBH India chief creative officer Parikshit Bhattaccharya. “With all the attention the work has already garnered for the brand, a Cannes Lions metal is a great cherry on top. We couldn’t be happier for the teams at BBH and Garnier.”

    Witty, well-timed, and wildly shareable—BBH India’s latest proves that when humour meets hustle, global glory follows.

    You can watch the commercial by clicking here

     

  • Oaksmith launches Oaksmith Style Studio with Vijay Varma

    Oaksmith launches Oaksmith Style Studio with Vijay Varma

    Mumbai: Oaksmith packaged drinking water has launched the Oaksmith Style Studio platform in collaboration with Vijay Varma, reflecting his unique sense of style. Conceptualised by BBH, the platform aims to elevate the style quotient for Indian men.

    The platform aligns with Oaksmith’s values of quality and sophistication, integrating seamlessly into men’s fashion. The campaign began with a teaser featuring Vijay Varma, the brand’s first ambassador, on his journey to create the perfect Oaksmith Style Studio.

    Vijay Varma showcases four distinct, trendsetting looks set to an original soundtrack. The collaboration between BBH, Oaksmith, and Vijay Varma focused on creating a platform that addresses men’s styling needs, from content curation to studio design, providing an immersive experience.

    As the face of Oaksmith Style Studio, Vijay Varma brings his distinct styling sensibility, highlighting Oaksmith’s commitment to elevating men’s fashion by blending classic elegance with modern trends. The platform features curated content, expert tips, and exclusive elements.

    Varma stated, “I am pleased to launch the Oaksmith Style Studio and showcase how men can peg it higher in terms of styling for every occasion. Throughout my career, I have experimented with interesting ways to style and present myself, and I am eager to share these insights. With this collaboration, I aim to bring a fresh perspective and practical approach to men’s styling providing the guidance that many have been seeking. Oaksmith Style Studio is not just about looking good, but about empowering men to express their individuality through style. I am excited to share this new venture with everyone.”

    BBH India CCO Parikshit Bhattacharya commented on the experience of building Oaksmith Style Studio. “Our goal was to create a platform that not only offers style advice but also resonates with the modern man. The Oaksmith Style Studio embodies sophistication, individuality, and practical styling solutions. Working with Vijay Varma and Oaksmith has been an exciting journey, and we are confident that this campaign will set a new benchmark in men’s styling. Oaksmith Style Studio is not just a campaign. We wanted to create a platform that goes beyond style tips and becomes a source of confidence.”

    With its distinct crest, Midori green backdrop, and elegant gold accents, anchoring the new and elevated world of Oaksmith, the Oaksmith Style Studio is a memorable space.

  • CaratLane unveils festive edit and 22kt gold designs

    CaratLane unveils festive edit and 22kt gold designs

    Mumbai: CaratLane, an omnichannel jewellery brand, has launched its festive edit for Diwali, featuring a variety of jewellery designs for different styles. This curation includes pieces made from diamonds and gemstones, aligning with the brand’s philosophy – #KhulKeKaroExpress.

    The designs celebrate individuality, encouraging women to express themselves through their jewellery choices. The range blends contemporary style with festive charm, making it easier for customers to find pieces that suit their preferences.

    This year, CaratLane also aims to leverage growing consumer interest in gold jewellery following a customs duty drop in July. The introduction of ‘Everyday 22KT’ gold, designed for the modern woman, reflects CaratLane’s commitment to offering versatile and expressive pieces.

    CaratLane CCO Atul Sinha shared, “At CaratLane, jewellery is not just adornment—it’s a means of self-expression. With Festive Edit, we’re offering a diverse selection of designs that allow every woman to showcase her true personality and style, whether through diamonds, gemstones, or our newly introduced ‘Everyday 22KT’ Gold. This modern take on 22KT gold is perfect for today’s women who want to blend tradition with modern style.”

    To bring this concept to life, CaratLane has launched a Diwali film that simply, yet beautifully highlights how women use jewellery as a powerful tool for self-expression. The film’s message, “Suni sabki, par kari apne mann ki”, perfectly captures the spirit of the curation—inspiring women to be unapologetically themselves and being unfazed by societal expectations.

    “To differentiate CaratLane during the festive season, we loved the idea of highlighting the purpose of its jewellery as a medium of self-expression. Each stunning piece of jewellery becomes a reminder to express yourself authentically, rise above any criticism or negativity, and do only what feels right to you. Continuing from the successful “Wear Your Wins” initiative a couple of months ago, we hope this narrative resonates with women,” said BBH India CCO Parikshit Bhattaccharya.

    To make the season even more exciting, CaratLane is offering 100 per cent off on making charges on 4000-plus stunning diamond designs, making it the perfect time to turn festive wishes into reality.

  • #WearYourWins: CaratLane’s new campaign rewards every achievement

    #WearYourWins: CaratLane’s new campaign rewards every achievement

    Mumbai: CaratLane has launched a heartfelt cultural movement with its campaign #WearYourWins. The latest campaign from CaratLane aims to empower women by encouraging them to reward every win – big or small, professional or personal. Often, women work tirelessly for these wins but may hesitate to acknowledge them. CaratLane believes that regular recognition of these accomplishments will not only boost confidence but also inspire women to achieve higher goals. Through this campaign, CaratLane seeks to raise awareness and encourage women to own and reward themselves for their wins.

    The campaign features content creator and designer Nancy Tyagi who made headlines by walking the red carpet at the Cannes Film Festival wearing an elaborate, self-stitched gown and stunning CaratLane jewellery. The brand also launched its first collection ‘PEAK’ to epitomise this campaign. The ‘PEAK’ collection was crafted to reward each step of the wearer’s journey to success. The collection features a unique (first of its kind) mountain-inspired ‘Everest Cut’ as a testament to the wearer’s journey trials and wins, shaping each stone into a symbol of success.

    Talking about the launch, CaratLane VP of marketing Jennifer Pandya said: “Enabling our customers to express themselves is our brand’s purpose. While most women are quick to appreciate their loved ones and their achievements, they are hesitant to acknowledge their own wins, whether personal or professional. According to a study* we did with Quantum only 3 out of 10 women celebrate their wins. As a brand that champions expressions, we wanted to urge women to stop undermining their wins. Rather we want them to acknowledge and reward themselves for these wins. We see this as a cultural movement rather than a campaign.”

    It has been conceptualised and conceived by BBH India. BBH India chief creative officer Parikshit Bhattaccharya stated, “Research has confirmed some disheartening facts. Women discount their own effort; they don’t acknowledge their own achievements, and they don’t celebrate their own wins enough. CaratLane is a trailblazing brand in the way it conducts its business and in what it enables through its many innovations. It is only fitting that it is the first jewellery brand to inspire women to celebrate their victories through Wear Your Wins. The initiative comprises a film, social interventions, and many more executions to inspire women to adorn their wins with jewellery – like dazzling tattoos as reminders of wins that are important to them,”

    CaratLane’s #WearYourWins campaign has added another dimension to self-expression, seamlessly blending acknowledging achievements and rewarding oneself for their wins.

    *Based on an external study by Quantum: 28-45 years old, NCCS A, female category buyers only.