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Tag: BBH

  • Oaksmith launches Oaksmith Style Studio with Vijay Varma

    Oaksmith launches Oaksmith Style Studio with Vijay Varma

    Mumbai: Oaksmith packaged drinking water has launched the Oaksmith Style Studio platform in collaboration with Vijay Varma, reflecting his unique sense of style. Conceptualised by BBH, the platform aims to elevate the style quotient for Indian men.

    The platform aligns with Oaksmith’s values of quality and sophistication, integrating seamlessly into men’s fashion. The campaign began with a teaser featuring Vijay Varma, the brand’s first ambassador, on his journey to create the perfect Oaksmith Style Studio.

    Vijay Varma showcases four distinct, trendsetting looks set to an original soundtrack. The collaboration between BBH, Oaksmith, and Vijay Varma focused on creating a platform that addresses men’s styling needs, from content curation to studio design, providing an immersive experience.

    As the face of Oaksmith Style Studio, Vijay Varma brings his distinct styling sensibility, highlighting Oaksmith’s commitment to elevating men’s fashion by blending classic elegance with modern trends. The platform features curated content, expert tips, and exclusive elements.

    Varma stated, “I am pleased to launch the Oaksmith Style Studio and showcase how men can peg it higher in terms of styling for every occasion. Throughout my career, I have experimented with interesting ways to style and present myself, and I am eager to share these insights. With this collaboration, I aim to bring a fresh perspective and practical approach to men’s styling providing the guidance that many have been seeking. Oaksmith Style Studio is not just about looking good, but about empowering men to express their individuality through style. I am excited to share this new venture with everyone.”

    BBH India CCO Parikshit Bhattacharya commented on the experience of building Oaksmith Style Studio. “Our goal was to create a platform that not only offers style advice but also resonates with the modern man. The Oaksmith Style Studio embodies sophistication, individuality, and practical styling solutions. Working with Vijay Varma and Oaksmith has been an exciting journey, and we are confident that this campaign will set a new benchmark in men’s styling. Oaksmith Style Studio is not just a campaign. We wanted to create a platform that goes beyond style tips and becomes a source of confidence.”

    With its distinct crest, Midori green backdrop, and elegant gold accents, anchoring the new and elevated world of Oaksmith, the Oaksmith Style Studio is a memorable space.

  • Colour Palette Films’ CaratLane Film wins best film at IAA Awards

    Colour Palette Films’ CaratLane Film wins best film at IAA Awards

    Mumbai: ‘Postcards- Khul Ke Karo Express’ produced by Colour Palette Films for CaratLane and the agency BBH, was awarded the best  film in the ‘Fashion and Accessories’ category at the prestigious International Advertising  Association- (IAA) India Chapter- Awards this year.

    The core of the film is the tender relationship between a mother and son.  Colour Palette Films worked closely with the agency creatives on the nuances of the script  and the characterisation before the production stage. Strong performances, sensitive  storytelling, soft lighting, a bittersweet music track and a warm, textured visual palette bring the film alive, making it emotionally impactful for the viewers.

    The film series, conceptualised by BBH India and directed by Arunima Sharma,  showcases the unique feature of embedding video messages in CaratLane jewellery,  revolutionising the gifting experience and providing customers with a novel way to express  their emotions through jewellery. The Postcards campaign, which features three different  heart-warming stories across three films, beautifully captures the essence of relationships  and emotions, offering viewers a heartfelt experience that transcends traditional gifting.

    “Khul Ke karo express” executive producer & Colour Palette  Films Sayan founder Banerjee expressed his views on the project, saying, “The partnership with CaratLane proved to  be a creatively fulfilling endeavour for our team. We were deeply moved by the emotional  richness of the scripts, and we committed ourselves to vividly portraying these narratives.  The music contributed significantly, and the use of the sarangi elevated the overall  storytelling. The casting process was paramount for this film, which explores the profound  emotional connection between a mother and her son. Komal Chhabria brought a touching  softness, vulnerability, and authenticity to the role of the mother, while Eklavya’s portrayal  of the son resonated with genuine subtlety, making his performance particularly impactful.”

    Colour Palette Films is founded by Banerjee, a seasoned professional with over 12  years of experience in feature and advertising film production who has gained recognition for  his exceptional work in producing commercials and feature films. With a track record of  working with prestigious production houses like Excel Entertainment and Maddock Films,  Sayan has line-produced major feature films such as Rock On 2, Finding Fanny, and  Bangistaan.  

    His expertise extends to television commercials, having line-produced ads for renowned  brands such as UC, Uber, Kerovit, Amazon, Muscle Blaze, Samsung and Horlicks. Sayan’s  career highlights include collaborating with acclaimed producers like Ritesh Sidhwani,  Farhan Akhtar and Dinesh Vijan- apart from producing successful advertising campaigns for  brands like L’Oréal Paris, CaratLane- A Tanishq Partnership, HDFC Ergo, Vivo and many  more, under his production house Colour Palette Films.  

    Sayan added, “My extensive experience in commercial Hindi film production really helped  me understand the nuts and bolts of production early on, making my advertising production  highly method-oriented, meticulous and cost-effective while not compromising on quality.  The team you put together is one of the most important aspects of a producer’s job. We, at  Colour Palette Films, believe in empowering the talent we hire to deliver their best and we  strive to elevate the brand’s earlier films by a notable degree.”

    His recent productions include the highly successful ‘Worth It’ campaign by L’Oréal Paris  featuring Alia Bhatt and the recent Everyuth campaign. Colour Palette Films helped elevate  the L’Oréal Paris campaign by putting together an exceptional team that delivered global  standards of cinematography, production design and post-production, contributing to the  campaign’s overall scale and sophistication.

     

     

  • Weekend Unwind with: BBH ECD Priya Gurnani

    Weekend Unwind with: BBH ECD Priya Gurnani

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, BBH India’s recently elevated executive creative director Priya Gurnani poured out her thoughts.

    With over 15 years of experience, Gurnani specialises in building creative communication that is at the intersection of brands, culture, and consumer behavior. In the past, she has worked with Ogilvy, Leo Burnett, McCann Worldwide, and Contract Advertising.

    In her advertising career, Gurnani has created culture-defining work for brands like Stayfree, Yatra.com, Heineken, Kingfisher Ultra, Amstel, and Zee5. Most recently, she conceptualised and wrote the lyrics to a rap song for Zing’s “Apni Vibe Apni Tribe” campaign. In 2009, she was amongst the winners of the Cannes Young Lions.

    So, without further ado, here it goes…

    ·         Your mantra for life

    To have fun while pursuing my dreams. Because if you aren’t enjoying what you are doing, you are just wasting your precious time.

    ·         A book you are currently reading / plan to read

    I love to read new perspectives on humankind and human psychology. Currently reading “Homo Deus” by Yuval Noah Harari.

    ·         Your fitness mantra, especially during the pandemic

    Strong believer of “Yoga se hi hoga.” Post-covid I had a really tough time coming to a complete recovery. Yoga is what healed me and kept me going through the difficult health issues.

    ·         Your comfort food

    Anything that my mum cooks.

    ·         When the chips are down a quote/philosophy that keeps you going

    In an actors’ round table, Tom Hanks mentioned how he always reminds himself, “This too shall pass.” This phrase, he said, is particularly important when you are at the peak of success, as it helps keep you grounded. I keep these words close by in good times and bad.

    ·         Your guilty pleasure

    Watching mindless reality TV, especially “The Real Housewives of Beverly Hills.”

    ·         When was the last time you tried something new?

    Last week. I love experimenting with food. Bought these Chinese glass noodles to try.

    ·         A life lesson you learnt the hard way

    I am not that important in the bigger scheme of things, and the world doesn’t revolve around me.

    ·         What gets you excited about life?

    Travelling to different countries and experiencing new cultures and cuisines really fills my happiness cup.

    ·         What’s on top of your bucket list?

    Travel to New York and watch Broadway.

    ·         If you could give one piece of advice to your younger self, what would it be?

    Why so serious? Live a little.

    ·         One thing you would most like to change about the world

    I propose “Free movement for all.” I want a world without borders, or passports, to be precise. A world where there are no immigrants and refugees, just people migrating at will like birds.

     ·         An activity that keeps you motivated / charged during tough times

    Painting has seen me through my highs and lows. I am no M. F. Hussain, but expressing my artistic self without judgement and freely is very liberating.

     ·         What lifts your spirits when life gets you down?

    It changes from time to time. Sometimes it’s cooking, sometimes taking a dance class, at times listening to Badshah’s songs, and sometimes just chit-chatting with a friend about a show we both watch.

    ·         Your go-to stress buster

    I can always bank on a good workout to bust that stress.

  • Hitachi onboards BBH as creative partner

    Hitachi onboards BBH as creative partner

    Mumbai: Johnson Controls-Hitachi Air Conditioning India Ltd, India’s premium air-conditioner brand Hitachi, has appointed BBH India as its creative strategy and advertising agency partner. With this appointment, Hitachi aims to create a high decibel brand awareness and strengthen its brand leadership amongst the new informed world consumer.

    The agency won the business as part of a contested multi-agency pitch and will manage full-service responsibilities for strategic creative design and advertising. As Hitachi’s agency of record, BBH India will now spearhead the development of both consumer-focused and business-driven marketing campaigns for Hitachi’s HVAC and refrigeration solutions.

    Hitachi senior vice president – business planning & marketing Nilesh Shah said, “At Hitachi, our brand communication is always focused towards the changing needs and preferences of the new-age consumers who aspire for innovative product offerings. We wanted a strategic creative partner who can help us in strengthening our brand positioning as an Aspirational Premium brand by bringing in a fresh perspective to our brand proposition.  We look forward to this creative partnership with BBH and further building on our track record of memorable, creative campaigns across the target audience.”

    Commenting on the win, Leo Burnett – South Asia CEO & BBH India chairman Dheeraj Sinha said, “Air conditioning has become a crucial part of modern life, and, Johnson Controls-Hitachi Air Conditioning India Limited is an undisputed leader in creating world-class air conditioning products. As a team, we are very proud and humbled to be chosen as a creative partner of India’s most aspirational and premium air conditioning brand. We have a big task in front of us, as the brand is known for its stunning consumer campaigns and has consistently rolled out great pieces of creative work over the years. We are excited to co-create the next chapter of the brand story and level up the brand salience.”

    With over 35 years of legacy in India, Johnson Controls-Hitachi Air Conditioning India Limited manufactures a wide range of products under the Hitachi brand, such as room air-conditioners (split & window ACs) to commercial air-conditioners including chiller, cassette air conditioners, ductable air-conditioners & VRF systems. A part of Publicis Groupe, BBH is a full-service global creative agency network offering strategic brand ideas, integrated communications, pure-play digital solutions, and much more to some of the world’s best-loved brands.

  • BBH crafts a new marketing campaign for Kraft Heinz

    BBH crafts a new marketing campaign for Kraft Heinz

    Mumbai: BBH has launched an exciting new campaign for Kraft Heinz’s latest offering, specially made for India – Heinz Tomato Twizt. The campaign is inspired by Kraft Heinz’s purpose – ‘Let’s Make Life Delicious.’

    The 360-degree campaign created and executed by BBH India includes two films for TV and digital, OOH, OTT integrations, and social media outreach.

    “Heinz Tomato Twizt is a one of its kind innovation made with quality tomatoes and Heinz’s secret spice mix – keeping in mind the Indian consumer’s taste and preferences and to suit the Indian palate,” said the statement.

    “We often see picture-perfect shots of mouth-watering food in advertising. To break the clutter, we wanted to visually show just the opposite,” said BBH India executive creative director Aarti Srinivasan. “Enter last night’s cold pizza and burnt pakoda, with the idea of how Heinz Tomato Twizt is a saviour of food gone wrong. So, to all the bad cooks out there, don’t fear experimenting in the kitchen. Heinz is here to rescue.”

    “Our campaign is built on a strong consumer insight – which is ‘It’s often the small twists that make a big difference’ be it in food or life. We truly believe a small twist like adding Heinz Tomato Twizt can elevate the taste of any dish, and even be the saviour of food gone wrong or bland food,” commented Kraft Heinz MD Asia trading Rafal Walendzik.

  • L&K Saatchi and Saatchi’s Paritosh Srivastava takes charge of Publicis Worldwide India

    L&K Saatchi and Saatchi’s Paritosh Srivastava takes charge of Publicis Worldwide India

    Mumbai: Publicis Groupe India on Wednesday announced that Paritosh Srivastava, the current CEO of L&K Saatchi & Saatchi will now also helm the operations at Publicis Worldwide India. Subhash Kamath and Russell Barrett – who were overseeing Publicis Worldwide India – move into a group advisory role and BBH leadership role respectively, as announced by the company earlier.

    The changes reiterate the group’s focus and investment in its strong, iconic creative agency brands, ensuring creative excellence, effectiveness, and market leadership for its clients, the company said in a statement. The appointment aims to further dial up Publicis Worldwide’s offerings and spectrum of expertise in the marketplace, with technology, experience and data-fuelled creative solutions to help clients stay ahead of the curve, in a platform world.

    “Paritosh is a proven and accomplished leader and under his leadership, L&K Saatchi & Saatchi has won large and coveted mandates, navigated the pandemic judiciously and taken the agency to a position of strength,” remarked Publicis Groupe South Asia CEO Anupriya Acharya. “He has also played an important role in the success of Publicis Worldwide in India for many years and is very familiar with its culture, talent, and key clients and hence was a natural choice.  I am confident that his appointment will benefit our clients, business and people  immensely.”

    Publicis Worldwide is a founding creative agency brand of the group and enjoys strong equity built over the years with its clients in India, having won many accolades at leading award shows. This includes Cannes Lions, where last year it became the first-ever agency brand to win five different Grand Prixes for five different clients, and others such as Clio’s, One Show, D&AD, Spikes Asia, Effies and Abbys. Publicis Worldwide India’s roster of clients includes names such as Citibank, Zee, Heineken, SKODA, Linen Club, Times Television Network, Ferrero, Enamor, HDFC Mutual Funds, Kalpataru among others.  

    “This is a huge honour and Publicis Worldwide is very close to my heart,” Paritosh Srivastava said. “I have spent eight wonderful years of my professional life in the agency. I look forward to working with its hugely talented teams, to bring in world-class, truly impactful solutions for our trusted and respected set of client partners. In the competitive backdrop of today, clients need communication solutions that impact business and are truly dynamic, bold and data-driven. Publicis Worldwide is a powerful brand for the groupe globally, we will ensure that we maintain its impeccable reputation and make it future-proof in India.”

  • Take the Audi Q2 for a virtual spin on Instagram

    Take the Audi Q2 for a virtual spin on Instagram

    NEW DELHI: German luxury car manufacturer Audi has debuted in the world of Instagram filters for the launch of its latest premium all-rounder – the Audi Q2. Conceptualised by BBH India and executed by Alive Now, the AR filter offers an immersive gamified experience of driving this machine to tech-savvy target audiences. 

    One can access the filter by tapping on the story section of Instagram on their phones and searching for the Audi Q2 City Run filter. Once it loads, the filter allows the user to select between three cities – Mumbai, Delhi and Bengaluru, where they want to drive their Audi Q2 in. Each city is brought alive with illustrations of key landmarks and obstacles making the experience highly personal and localised. 

    With games being a great new trending way for audiences to interact with their favourite brands online, the brand decided to go the same route, said Audi India head of marketing and PR Gaurav Sinha.  “Curating engaging content for our social audiences is the key element of communication design for us at Audi India. The unique and interactive AR filter game developed for the Audi Q2 allows users to select a city and virtually drive through it. We received tremendous positive feedback from our audiences and network on this activity.”

    BBH-PWW India CEO and CCO Russell Barrett added, “We're always looking for new ways to bring ideas to life. Gaming has been at the forefront of digital engagement and we felt it was the perfect way to highlight the Audi Q2 for what it is – the perfect luxury car that can do it all. And putting the users in their very own cities just makes it all the more relatable.”

    Audi Q2 was unveiled in India in October 2020 and sports a bold design, 190hp, 2.0 LTFSI engine, progressive steering and quattro. It seamlessly combines exemplary functionality with luxury appeal, making it perfectly suited for everyday driving and a capable companion on adventure trips.

    There have been a number of brands that have utilised Instagram AR filters to promote their products, the most recent being the PS 5. Other brands like Adidas, Gucci, Swiggy, etc are also running their AR filters on the platform. Content creators and artists like comedian-actor Vir Das and content creator Dolly Singh, etc also offer unique AR filters on the image sharing social network.  

     

  • Agencies should allow more flexibility to work remotely

    Agencies should allow more flexibility to work remotely

    NEW DELHI: It will be wiser for advertising agencies not to waste the crisis and plan to adopt the hybrid work cultures where a part of the workforce can work from home once the normal kicks in. The point was raised by BBH India CEO and managing partner Subhash Kamath and Wunderman Thompson South Asia group CEO and chairman Tarun Rai during a webinar discussing the future of advertising workplaces hosted by The Advertising Club Bangalore on Tuesday.

    “I have been passionate about the fact that people should be allowed flexibility at workplaces. We need to be more output-focussed and not input. We can work remotely and deliver the same results,” said Rai as he shared how he has always been open to the idea of certain members of his team working from home in case of emergencies.

    Kamath added: “My wife has been working from home for the past six to seven years now, a decision she took on her own to take care of the kids. I think this flexibility to work remotely should be given to women and also to people with ailing parents any day, irrespective of Covid2019 because family always comes first.”

    Both agreed that making working remotely a norm in advertising agencies will, therefore, also solve the problem of gender bias at offices.

    Rai elaborated, “We have achieved a 50:50 ratio of male-to- female workforce, but there are certain subconscious biases that still exist. People do not want to promote a woman who has recently got married or is planning a family. Working from home ends that issue as a woman who is getting married will be treated the same as a man.”

    They also highlighted that promoting a remote or work-from-home culture will also liberate good talent from geographical boundaries as it will be easier for a good suitable talent positioned in a different city than the client to contribute to a good project.

    Kamath said: “There is a difference between team-building and coalitions. You will find that in agencies people work on pitches in coalitions but then get back to the traditional, hierarchical team mode of linear reporting after that. Going forward, we will have to work together with more coalitions. Geography is history now. (As a good leader), you should be a part of a team that can get people together from across the world to find better solutions for clients.”

    Another benefit highlighted by the duo was the cutting of expenditure on things like travel, entertainment, real estate, etc. They insisted that it will be wiser to put all that extra money into a more valuable resource, i.e., the people.

    “We have moved from a culture of closed offices to open offices. Earlier, people used to sit in these opaque cabins, but with time we have made way to more open spaces where people can work in collaboration. Now we are moving to agile spaces. For example, at our Mumbai office, 20 per cent of the workforce doesn’t come to the office on any given day, that means there are no set cubicles or seats. You come to the office and sit at any place you find vacant,” Rai elaborated.

    He added that soon it could be moved to a no-office module. “No office doesn’t mean that you don’t have a place to go to. It means that instead of going to a cubicle or workstation, you will go to meeting rooms.”

    However, while all of it seems like a utopian dream achieving, this might not be very easy.

    Rai argued that to make all of this function in the real world, people will have to give up the control they are used to exercising on their teams and will have to turn more trusting towards people.

    “In addition to that, we also need to work on our HR policies and appraisal schemes. To this date, we have to punch in our office timings as the system remains input-based. Even with consultants, we are used to asking how many days they will be coming to the office. All this needs to change,” he noted.

    Kamath added that even the compensation structure of clients is heavily reliant on an input-based system, which also needs to change. “Instead of asking how many people you are going to give us for this project, they should be telling us this is what they want to achieve in this amount. Obviously, all of that can be negotiated, but the focus should be on the end result.”

  • Audi India appoints BBH as integrated agency

    Audi India appoints BBH as integrated agency

    MUMBAI: Audi India has announced the appointment of BBH as its lead agency in India, handling mainline and digital work. The appointment follows a multi-agency pitch which took place towards the end of 2018.

    BBH and Audi’s global partnership goes back 37 years with the brand being BBH London’s founding client in 1982. The alliance has birthed the iconic ‘Vorsprung durch Technik’, a line and ethos that is still used today and sits at the heart of every piece of communication from the brand. In 2018, BBH London won the Grand Prix at IPA Effectiveness Awards for its work on the brand.

    The appointment comes as Audi looks to its next phase of growth in India and is looking to their communications strategy to help fuel that growth. With its breadth of integrated capabilities, BBH India will lead Audi’s brand communications across mainline, experiential, activations, digital and social media. A multi-channel, multi-faceted, fully integrated mandate in its truest sense that will evolve in line with Audi’s India business.

    Commenting on this occasion, Audi India head Rahil Ansari said, “Audi is geared for an exciting year with a fantastic line-up of products and activities. While finding a partner, we were looking for someone that understands modern India and brings energy and disruptive thinking to the table. Audi and BBH have had a great partnership globally and the India team demonstrated a deep understanding of the local market and was able to translate that into exciting work across the consumer journey."

    BBH India chief creative officer Russell Barrett added, “Audi is one of the founding clients of BBH. And the opportunity to create extraordinary stories, from the tiniest interaction to the final decision was something that genuinely excited us. We hope, along with Audi India, our bespoke, cross-functional, integrated team will help in crafting work throughout the customer journey. We look forward to a great partnership and the opportunity to bring to life the idea of progress through insightful stories and surprising technology.”