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Tag: BBDO

  • Day 2: 51 nominations for Indian agencies

    Day 2: 51 nominations for Indian agencies

    MUMBAI: The Cannes Lions International Festival of Creativity has announced the second set of nominations in the categories of Outdoor, Media, Radio, Press, Cyber and Design.

    Indian agencies got a total of 51 nominations. However, none was chosen in the Cyber Lions.

    In terms of total number of nominations, Mudra Communications led the pack with twelve nominations, followed by McCann Worldgroup and BBDO with eight recommendations each — sprinkled across disciplines.

    Mudra Communications dominated the Design and Press categories with six recommendations each . Three nominations came for its campaign — Dwarf Depression created for Loving Hands Ministry.

    McCann Worldgroup‘s different campaigns created for its lost love, Onida, got a total of five nominations in various categories.

    Moreover, 19 nominations came from the Press group alone, followed by 11 in the Design and the Outdoor Lions categories. In Media Lions seven campaigns were chosen worthy.

    The Outdoor category saw Taproot and Joshbro Communications getting three nominations each.

    In the Radio Lions, only McCann, for three of its campaigns, was found creative enough to be chosen.

    BBDO dictated the Media Lions category with three nominations, including one for the hit Shave Sutra campaign, in the best consumer engagement sub-category.

    With fresh nominations, Indian shortlists at Cannes Lions 2011 now stand at 67.

  • Cannes 2011: Indians begin winning, wait for gold

    Cannes 2011: Indians begin winning, wait for gold

    MUMBAI: India begins it winning account in Cannes, but is yet to reap a gold metal. Among the first bag of winners in three categories at the Cannes Lions Festival 2011, BBDO has won two silver, followed by Mudra Communications with 1 silver and two bronze.

    Celebrating the 58th International festival of Creativity, BBDO bagged two silver metals in the PR Lions category for its Shave Sutra campaign. The two minute long viral video was a spoof of Kama Sutra — created for Procter & Gamble’s men skincare brand, Gillette. The video’s relativity with the ancient Indian art, with a punch of aesthetic wit, has done the trick.

    Mudra Communications’ Silent National Anthem won silver in the PR category and picked two bronze in the Promo & Activation group. The Indian national anthem was shot in sign language and enacted by children with hearing/speech impairment.

    Interestingly, both the campaigns had very strong Indian culture influence.

    No awards were won by the six finalists in the Direct Lions category.

  • JWT wins creative duties of CVC

    JWT wins creative duties of CVC

    MUMBAI: JWT has won the creative duties of the Central Vigilance Commission (CVC) for three years.
    The size of the account is pegged at Rs 1 billion a year.

    With plans to launch a series of anti-corruption campaigns, the CVC had called for a pitch for its creative duties last year. RK Swamy BBDO and Ogilvy India were the other agencies shortlisted.

    The Commission will adopt the Incredible India route and opt for out-of-home media for its campaigns. It will also use television and print to a certain extent.

    Based on the recommendations of the Committee on prevention of corruption, the CVC, an apex Indian government body, was formed in February 1964. An autonomous body, the Commision is free of control from any executive authority and is responsible for monitoring all vigilance activity under the Central Government of the country..

  • BBDO appoints Varun Mehta as senior creative director

    BBDO appoints Varun Mehta as senior creative director

    MUMBAI: BBDO India has roped in Varun Mehta as its senior creative director – special projects.

    Mehta returns to advertising after an 18-month-long sabbatical and will be based in Mumbai.

    Says Josy Paul, “BBDO India will leverage Varun‘s strengths as a conceptualiser, copywriter, photographer, illustrator, QuarkXPressor and sculptor!”

    Mehta started his career in advertising in 1999 as a copywriter with O&M (Ogilvy & Mather), where he worked for nearly three-and-a-half years. There he worked on various accounts including Orange, World Gold Council and Asian Paints.

    After that, Mehta had a short spell of about eight months with McCann Erickson. He then moved on to TBWA India where he worked for about two years, and handled clients such as Samsonite, BPL Mobile and Indian Oil.

    Mehta has also worked with Rediffusion DY&R and Mudra.

    Paul further adds, “Like cricketer Harbhajan Singh, we expect Varun to throw a few ‘doosras‘, and create some surprising solutions for our client‘s brand problems. He will translate marketing objectives into creative strategies and help in production and marketing collateral.”