ITV

Tag: BBDO

  • SpiceJet awards communication mandate to Grey Worldwide

    SpiceJet awards communication mandate to Grey Worldwide

    MUMBAI: Grey Worldwide Delhi has won the communication duties for Kalanithi Maran-owned low-cost airline SpiceJet, following a multi-agency pitch.

    The other agencies that participated in the pitch were GIIR, Draft+FCB, Lowe, BBDO and Contract.

    Contract was the incumbent agency on the account.

    SpiceJet CEO Neil Mills said, “We selected Grey Advertising for the strength of their creative strategy and the passion exhibited by their team. The Agency will have an important role to play in building the brand further as we grow, enabling SpiceJet to achieve its aim of becoming a people‘s airline and hence a carrier of choice.”

    Grey Delhi ECD Uddalak Gupta added, “Our approach was to think beyond the obvious and the conventional, and come up with solutions where customer engagement was key.”

    The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide, Delhi.

    Grey Delhi VP Planning Divya Pratap Mehta added, “In a category which is commoditised and facing business pressures, we stuck to fundamentals. Our starting point was to keep business growth and differentiation at the heart of the strategy.”

  • IndusInd Bank unveils new ad campaign

    IndusInd Bank unveils new ad campaign

    Mumbai: IndusInd Bank has unveiled a 360 degree ad campaign to communicate three of its services — cash-on-mobile, direct connect and quick redeem service.

    The creative agency that has worked on the campaign is RK Swamy BBDO. The estimated media spend for the campaign is around Rs 150-200 million.

    The company has launched a series of three TVCs which are directed by Imtiaz Ali. The ad films feature Bollywood actors like Neetu Kapoor and Jimmy Shergill.

    The ad campaign aims at establishing the brand and its superior customer-centric services in a fresh and lively manner.

    Through this campaign the bank reinforces its focus on innovative banking based on the philosophy of ‘Responsive Innovation’. The bank had launched three innovative services last year – Choice Money ATM, Check-on-Cheque and 365 Days Banking.

    Cash-On-Mobile enables customers to transfer money to anybody (including himself) irrespective of whether the beneficiary has an IndusInd Bank account or not from the mobile application to the beneficiary’s mobile number. The beneficiary can withdraw the funds from IndusInd Bank ATMs without using his debit or ATM card.

    Direct Connect is a Phone Banking service which allows IndusInd Bank Exclusive customers to speak to the phone banking executive directly without going through the IVR.

    In Quick Redeem Service, IndusInd Bank credit card customers can redeem their reward points on every transaction instantly by sending an SMS.

    IndusInd Bank head- consumer banking Sumant Kathpalia said, “Through this ad campaign we are taking our ‘responsive innovation’ theme to customers and reinforcing our commitment to give best-of-class services in the industry. The ‘Cash-on-Mobile’ and ‘Direct Connect’ Service are unique propositions and we are the first bank in India to offer these to our customers. These new services are focused on un-met client needs and are an outcome of extensive customer research.”

    IndusInd Bank head marketing and communication Mohit Ganju added, “This ad campaign has been built on strong consumer insights and we have used interesting situations to deliver the different service messages. The choice of casting (Neetu Kapoor, Jimmy Shergill) and subtle humour will definitely help us break the clutter and create some disruptive communication. This is the second time we are working with Imtiaz Ali and he has done full justice to the endeavour. IndusInd Bank as a brand will get more recall & mileage from this ad campaign.”

    TV, Out-of-Home, Radio, digital and Cinema have been considered as an integral part of this campaign.

    Media Direction is the media agency. The campaign will be on air for a duration of 8 weeks.

  • Hakuhodo Percept bags Sony India creative biz worth Rs 1 bn

    Hakuhodo Percept bags Sony India creative biz worth Rs 1 bn

    MUMBAI: The consumer electronics and IT giant Sony India has appointed Hakuhodo Percept as the creative agency following a multi-agency pitch. The account size is pegged at Rs 1 billion.

    The pitch process that began in November 2011 saw agencies such as JWT, Lowe Lintas, Contract, Dentsu, Law & Kenneth, BBDO and Hakuhodo Percept participating.

    The incumbent agency on the account was JWT.

    Sony India deputy general manager- marketing communication Ryusuke Fukushima said, “At Sony we don’t simply create products; we create real experiences and emotions. Imagination is at the core of our brand, and with each and every communication of Sony, we aim to inspire and unlock the power of imagination of our audiences. We wanted to revisit our creative mandate and partner with a firm which demonstrates the immersive Sony experience and showcases its DNA compromising of essence, promise and purpose.”

  • Turner appoints Glenn Bartlett as APAC creative director

    Turner appoints Glenn Bartlett as APAC creative director

    MUMBAI: Turner Broadcasting System Asia Pacific has announced the appointment of Glenn Bartlett as creative director, to lead the company‘s on-air and off-air creative direction.

    Based in Hong Kong and reporting to Lucien Harrington, VP of Branding and Communications, Glenn is responsible for managing the creative strategy for Turner‘s entertainment portfolio including Cartoon Network, Pogo, Boomerang, truTV and Turner Classic Movies, while supporting the development of key kids‘ franchises such as Ben 10 and The Amazing World of Gumball.

    “Glenn is a creative leader in its broadest sense who will inspire those he works with and take the creative execution associated with our brands to the next level”, said Harrington. “Brands no longer live on a single platform and Glenn‘s agency and digital experience will ensure that we continue to over deliver on consumers‘ high expectations of how they can engage with our brands.”

    Prior to joining TBSAP, Glenn was the senior/executive creative director at I&S BBDO/Proximity in Tokyo for four years and earlier in Shanghai for two years. There he built the creative team from the ground up, turning it into a world-class, award-winning agency in no time.

    A native Canadian, Glenn started his career in Toronto, where he spent years working his way up through various creative roles including creative director at Modem Media, from where he transferred to Asia.

  • RK Swamy BBDO bags SRMB Srijan’s creative biz

    RK Swamy BBDO bags SRMB Srijan’s creative biz

    MUMBAI: Steel enterprise SRMB Srijan has awarded its creative duties to RK Swamy BBDO.

    The account will be handled by the agency’s Kolkata office, sources confirmed.

    The incumbent agency on the account is Lowe Lintas.

    The company was incorporated in 1951, a registered brand with all key infrastructural operators in the country. It owns four units in Bengal and plans to set up further integrated plants in neighbouring states.

    Madison is the media agency for SMRB.

  • Indian Oil empanels 8 agencies for its corporate account

    Indian Oil empanels 8 agencies for its corporate account

    MUMBAI: Indian Oil Corporation Limited (IOCL) has empanelled eight agencies – Continental Advertising, Interads, Newfields, Concept, RK Swamy BBDO, Inter Publicity, Siddhartha advertising and National Advertising – for its corporate account.

    Among these eight agencies, National Advertising, Siddhartha advertising, RK Swamy BBDO and Inter Publicity are the new agencies while the remaining four have been retained to service the account.

    The agencies were invited for the multi-agency pitch in October.

    The empanelment will be for a period of two years. However, there is a provision of extension for another two years at the sole discretion of IOCL, company sources said.

    Concept India MD Vivek Suchanti and Sr VP Aarti Arora confirmed the news of retaining the account to Indiantelevision.com. The other accounts that the agency won in recent past were Power Grade and National Highway Authority of India.

    The creative duties for IOCL‘s products are handled by Grey Worldwide, McCann Erickson, Rediffusion-Y&R, Draftfcb Ulka and Contract Advertising.

  • RK Swamy BBDO conceptualises Moods Condoms’ new TVC

    RK Swamy BBDO conceptualises Moods Condoms’ new TVC

    MUMBAI: RK SWAMY BBDO has created a new TVC for Moods Condoms for the International markets.

    The campaign titled ‘Your Time, Your Place, Your Moods‘ will run in key markets across the world. The TVC is currently on air.
     
    RK Swamy BBDO president (south) VV Vijaygopal said, “The challenge was to base the communication on a universal insight that would work across geographies. We wanted to do a condom ad that would look like anything but a condom ad; something that would bring a smile and at the same time ensure strong branding. So we ignored the conventions of explicit content in condom advertising and used humour instead.” 

    The commercial shows surprised characters in different situations discovering evidence of Moods users having been there and done that. The creative idea hinges on people‘s universal and often unfulfilled fantasies of taking intimacy beyond the bedroom to a forbidden or adventurous place.

  • R K Swamy BBDO to handle Nomarks’ creative duties

    R K Swamy BBDO to handle Nomarks’ creative duties

    MUMBAI: RK Swamy BBDO has won the creative mandate for Nomarks range of skin care products.

    Soon after bagging the account, the agency conducted a research with teenagers and has come up with a TVC and print creatives for the first campaign – ‘Teenocracy‘.

    The campaign revolves around the lives of teenagers and their freedom of choice. The first TVC is currently on air. 
     
    RK Swamy BBDO senior partner Sunil Kukreti said, “Targeting teens is a very exciting prospect as they are a unique consumer in many ways. The product concept itself is so powerful and we have developed an equally persuasive and exciting communication programme across 360o.”

    Ozone Ayurvedics‘ Nomarks, known for its marks removal products, is now making a foray into the women‘s beauty care segment with its age specific products like Nomarks youth and Nomarks 25+.

  • Parryware moves to RK Swamy BBDO

    Parryware moves to RK Swamy BBDO

    MUMBAI: RK Swamy BBDO has won the mandate to handle the advertising and brand relaunch of sanitaryware brand Parryware.

    The account was previously handled by Ogilvy.
     
    RK Swamy BBDO president (North) Ajit Shah said,” We are delighted to commence our work on Parryware which is so synonymous with the category. As Parryware faces increased competition from new players in the category, we are working closely with the client on refreshing the brand so that it retains its strength and continues to grow its market share.”

    In 2008, Spain-based Roca Group increased its stake to 97 per cent from 50 per cent in Chennai-based Parryware Roca Pvt Ltd. The company bought out the additional 47 per cent stake from its Indian partner EID Parry, a Murugappa Group company, for approximately Rs 725 crore.

    Parryware Roca, a 50:50 joint venture company, was set up by EID Parry (India) and Spain-based Roca Sanitario in May 2006
     

  • McCann Erickson bags Dulux Paints

    McCann Erickson bags Dulux Paints

    MUMBAI: Paint company, AkzoNobel has assigned the creative mandate of Dulux Paints to McCann Erickson.


    For Dulux, globally, AkzoNobel has aligned with Bartle Bogle Hegarty, following the paint brand‘s split with Euro RSCG London earlier this year. The global ad size is estimated to be ?60 million.
     
    In India before BBH, BBDO was handling the account since 2009.


    The media planning/buying account lies with Maxus India.