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Tag: BBDO

  • StrawberryFrog leaps to India

    StrawberryFrog leaps to India

    MUMBAI: Cultural movement agency StrawberryFrog has established its first office in India at Mumbai. The agency has appointed former BBH India chief creative officer and MD Raj Kamble as managing director and partner. Kamble has worked with agencies like Lowe and BBDO where he was global creative director on Gillette.

    StrawberryFrog founder and global chairman Scott Goodson terms his agency as a cultural movement to describe marketing in a fragmenting media and to define an idea on the rise.

    Goodson said, “Given the importance of India both for globalising Indian firms looking to grow their companies in new markets and our current clients looking to grow their business in India, it was imperative that we have an office in India.”

    “I initially met up with Raj in New York many years ago, and since then we have met him many times around the world. He is a cultural fit for StrawberryFrog. He is a talented, smart and a worldly friend and StrawberryFrog is thrilled to have him on board at the helm in India,” said Goodson.

    Kamble said, “I am a Frog. I was looking for a partnership, something more tangible — a place that has a great culture for creativity, a partner who I can trust and connect with and share a vision. I‘ve known Scott for a long time. He is a good friend and an enthu- preneur. In the last few years I met him many times and we talked about starting StrawberryFrog in India but finally it‘s happening. Plus StrawberryFrog itself is a very unique idea and I think it‘s a great fit for India and the culture we have.”

    StrawberryFrog will be the first cultural movement agency to open in India – ever. It is known in the Indian market for its ‘rise‘ movement for Mahindra.

    StrawberryFrog recently executed the ‘Hello Tomorrow‘ campaign for global airline Emirates. This week StrawberryFrog launched its first international movement for LG and the launch of its Optimus G smartphone which is the next generation challenger brand competing against Apple iPhone 5 and the Samsung Galaxy.

    In 2012, StrawberryFrog entered into a partnership with independent stakeholder engagement APCO Worldwide with the goal of powering StrawberryFrog to the next level globally.

  • Ogilvy Healthcare hires Pete Smith as APAC regional innovations and creative director

    MUMBAI: WPP’s Ogilvy has appointed Pete Smith to the post of regional innovations and creative director in Asia Pacific for its specialised healthcare division. It offers services across Asia with hubs in India, China, Korea, Japan, Hong Kong, Singapore and Australia. Smith will relocate to Shanghai from Sydney this month to lead the creative offering of Ogilvy’s healthcare division across the region.

    Smith‘s previous stint was with the BBDO network in Australia, where he was creative director. As creative lead within that network, he created many successful healthcare campaigns both locally and globally. Most recently he was driving the launch and ongoing growth of Astra Zeneca’s brand portfolio in Australia.

    Smith will join the core regional team of Ogilvy’s health discipline that includes Asia Pacific regional director Rohit Sahgal and regional director insights and strategy Sebastien Boisseau to create a unique specialist agency model that will seamlessly service the needs of global/regional/local clients, across Rx-OTC-Nutrition & Wellness.

    “Pete has been a leading advocate for digital, new technology, experiential and social marketing in a health context, but has always followed the simple principle that every great campaign needs a great idea brilliantly executed. He has embraced and driven serious innovation of new media platforms into the healthcare sphere – in particular the ‘digitalisation’ of healthcare creativity. I couldn’t have asked for a more inspiring and groundbreaking creative leader to work with,” said Sahgal.

    Smith said, “The Asia Pacific region is where the most exciting work in the world is being done and the most exciting work in the region is being done by Ogilvy, a leader in the field. I genuinely feel privileged to be part of this team and excited by the prospects of working with this team. Ogilvy has always been the place where advertising people want to work, and nothing much has changed. Under my guardianship, I have strong ambitions to take that spirit further and faster” said Pete Smith on his being a part of the Ogilvy AP network.

  • Paradigm Plus wins Piaggio light commercial vehicles’ biz

    MUMBAI: Following a multi-agency pitch Paradigm Plus Marketing Communications has won the media and creative mandate of Piaggio Commercial Vehicles.

    The agency will be handling the communication of the brand and will also take care of the media planning and buying.

    The incumbent on the account is RK Swamy BBDO.

    The business will be handled out of the agency‘s Pune office.
    Italian Piaggio makes seven brands of scooters, motorcycles and compact commercial vehicles.

  • RK Swamy BBDO bags creative biz of 4 brands

    MUMBAI: RK Swamy BBDO has won the creative duties of Deccan Herald, Four Seasons Private Residences and Wienerberger. It has also won a project for Karbonn Mobiles.

    The agency is handling the accounts out of its Bangalore office. It has already started working on the communications of the brands.

    The incumbent creative agency on Karnataka-based English daily Deccan Herald was DDB Mudra Group‘s Water.

    Wienerberger is a producer of clay building materials. It had established a company in Bangalore in 2006 with the aim to produce “high quality” clay building materials for the local market. They also import a range of specialty products from their overseas factories for Indian market.

  • BBDO creates BlackBerry’s new ‘Action’ campaign

    MUMBAI: BlackBerry has launched a new advertising campaign in Asia Pacific focusing on the spirit that drives the Asian youth – action.

    Created by BBDO India, the campaign capitalises on the truth that BlackBerry has always been about making things happen, the company said.

    BBDO India chairman and chief creative officer Josy Paul said, “It all started when Sunil Dutt, the new head of India operations for RIM asked us the all important question ‘What does BlackBerry stand for?‘ We developed the idea that every BlackBerry is born for action. There‘s an inherent urgency for action built into it. Look at the red splat that appears every time you get a message. The sign refuses to go away until you take action. The first thing we do when we wake up in the morning is check for the red splat. That‘s how we created the launch ad ‘Action now has a symbol‘ and the brand line ‘Action starts here‘. That‘s what differentiates BlackBerry from other mobile phones.”

    Bringing the red splat to the forefront leverages one of the brand‘s properties that consumers connect to.

    “It‘s what we call a useful idea. We all have things we talk about doing. We hope the idea will inspire people to stop sitting on the things they‘ve been wanting to do,” BBDO India CEO Ajai Jhala added.

    The new red splat that resides in every Blackberry phone will now be the symbol of action. The symbol is an integral part of the ‘action‘ campaign that will run across all touch points including TV, print, OOH and digital.

  • RK Swamy BBDO creates Parryware’s new ad campaign

    Mumbai: As part of RK Swamy BBDO‘s Parryware relaunch mandate, the agency has created an ad campaign for sanitary brand Parryware.

    In this campaign, the agency calls the bathroom ‘Apna sa Kona‘ – your very own space. “This insight is based on special moments which one spends in a bathroom,” the company said.

    R K Swamy BBDO New Delhi senior partner Sunil Kukreti said, “The insight of the campaign is that the bathroom is one place in the house where you can be yourself. You might cry, dance or just ponder in this one space, which is truly yours. The ‘Apna sa Kona‘ campaign is created around this.”

    The campaign will use the print and TV medium.

  • RK Swamy BBDO bags Tafe Tractors’ creative biz

    MUMBAI: Tafe (Tractors and Farm Equipment) Tractors has awarded its creative mandate to RK Swamy BBDO following a multi-agency pitch.

    The account will be handled the agency‘s Chennai office.

    Established in 1960, Tafe is a manufacturer of tractors and other farm equipments with its corporate headquarters in Chennai.

  • Three metals for India in Media Lions

    MUMBAI: In the Media Lions category, day three at Cannes brought India good news as Leo Burnett bagged the Silver metal for its Ink Pad campaign for Door Step School along with Cheil Worldwide for Samsung Printers’ Minus One Project.

    Joining the metals bandwagon, BBDO and Mediacom secured a Bronze for Gillete’s You Shave. I Shave. campaign.

    India‘s performance in the Mobile category was bleak as it had no shortlisted entries. In the Creative Effectiveness category, it also scored a blank. Being the only shortlisted entry, Creativeland Asia failed to pick up any metal in the category.

    BBH London’s work for Axe titled ‘Even Angels will Fall’ won the Grand Prix in Creative Effectiveness category. Manning Gottlieb OMD (Google Voice Search) and Grow Interactive (Google) won the Media and Mobile Grand Prix respectively.

    Of a total 3,200 entries, 303 were shortlisted and in the end 113 campaigns were awarded with only 12 receiving Gold. The art of storytelling and use of technology were some of the criteria used for adjudging the winners.

    Leo Burnett’s Ink Pad campaign for Door Step School was an effort towards increasing awareness and participation in the client’s adult literacy drive. The objective of the promotion was to give uninterested adults the first taste of how much fun learning could be.

    In order to bring illiterate adults, Leo Burnett placed a transparent sheet with cut-outs of the alphabets of Hindi (Devanagari script) on top of a regular ink pad which allowed illiterate individuals to print their name. A door to door activation was conducted with the help of local volunteers using the ink pad and thus turning the symbol of illiteracy – the thumb imprint – into a tool to write and encourage people to enroll for the adult literacy programme.

    The target of Cheil Worldwide’s campaign for Samsung Printers, titled Minus One Project, was to encourage sustainable printing practices and was targeted at existing and new customers.

    The Minus One Project encouraged people to print documents after reducing the font size by just one unit. This reduced the number of pages required to print the document by up to 50 per cent and people could save trees even while taking printouts. Hence they found a solution relevant for the brand as well as nature. Minus One was adopted by many corporate organisations, schools, colleges and other institutes and presented Samsung Printers as a brand that comes up with smart solutions for complex problems.

    As a part of the campaign Hindi author Premchand’s classic ‘Gaban‘ re-printed in one size less than in the original copy, having around 25,000 copies in the first print run saving more than 3,50,000 paper sheets. In all, a total of 73 organisations, schools and colleges adopted the idea and took the ‘Minus One Pledge‘.

    BBDO’s campaign for Gillete took the unconventional route and showed women shave their legs in public to egg on their male counterparts to shave as well. Thus the name ‘You Shave. I Shave‘. The campaign roped in actors Neha Dhupia and Arbaaz Khan for the exercise where the former shaved her legs in public to get Khan to do so as well.

  • Corporation Bank doubles creative agencies to eight

    Corporation Bank doubles creative agencies to eight

    MUMBAI: Mangalore-based Corporation Bank has decided to take the services of eight agencies including Magnum Intergrafiks, R K Swamy BBDO, Inter Publicity, Ad Syndicate, Sobhagya Advertising, Akar Advertising, JWT and Mudra to handle its creative duties for the next two years.

    – Talking to indiantelevision.com, an official of the bank revealed that since the bank’s budget was limited, they had empanelled just eight agencies. “Last year out of a budget of Rs 350 million, only Rs 60 million was earmarked for hiring agencies to handle the bank’s creative duties.”

    The official further stated that last year the number of agencies doing the creative duties for the bank was just four. The agencies doing creative duties of the bank last year included R K Swamy BBDO, Ad Syndicate, Magnum Intergrafiks and Goldmine Advertising.

    The new development is the result of a multi-agency pitch process that was conducted in Mangalore earlier this year. The empanelled agencies would be responsible for carrying out the bank‘s publicity campaigns across media channels.

    Launched in 1906, Corporation Bank was nationalised in 1980.

  • BBDO bags Racold’s creative biz

    BBDO bags Racold’s creative biz

    MUMBAI: BBDO India has won the creative mandate of Racold Thermo’s flagship water heater brand, Racold, following a multi-agency pitch involving iterations over two months.


    The account will be handled out of Mumbai office of the agency. The agency will be looking after the creative of both ATL and BTL campaigns of the brand.


    Racold Thermo MD Mathew Job said, “Over the last few weeks, we have gone through a rigorous process to select an advertising agency to partner with us. We are excited to travel the next phase of our brand journey in partnership with BBDO.”


    BBDO India CEO Ajai Jhala added, “Racold has been an integral part of more Indian bathrooms than any other brand and now wants to play a more active role in people’s lives. We, at BBDO, are very excited that we have been chosen to take Racold the next horizon”.


    Racold Thermo is a fully owned subsidiary of Ariston Thermo Spa. With a complete range of electrical, gas and solar water heaters, Racold Thermo is now providing complete water heating solution to all the sectors i.e. domestic, commercial and industrial.