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  • Cannes Lions announces jury presidents

    Cannes Lions announces jury presidents

    MUMBAI: The Cannes Lions International Festival of Creativity has completed its announcements of the 2016 jury presidents, revealing the names of the remaining seventeen.

    Lions Festivals CEO Philip Thomas said, “It’s not easy to win a Lion. On average our juries will award just three per cent of more than 40,000 entries. They’re looking for unique work that is creatively exceptional and challenges the norm. What we look for in our presidents is people that have been in this three per cent time and time again – it’s a significant responsibility leading a Cannes Lions jury and we’re incredibly proud to have such a powerful mix of individuals who know what creative excellence looks like, because they have it in abundance themselves.”

    The full line-up of 2016 Cannes Lions jury presidents have been named as follows:

    Creative Effectiveness Lions: BBDO, Global CEO Andrew Robertson 
    Creative Data Lions: Havas helia, Global group CEO Tash Whitmey
    Cyber Lions: R/GA, Global SVP, executive creative director Chloe Gottlieb 
    Design Lions: Landor, France executive creative director Tristan Macherel 
    Digital Craft Lions: MediaMonks, The Netherlands founder & COO Wesley ter Haar 
    Direct Lions: Publicis Communications, Global creative chairman and Leo Burnett Worldwide global chief creative officer Mark Tutssel   
    Entertainment Lions: CAA Marketing, USA chief creative officer & co-head Jae Goodman 
    Entertainment Lions for Music: Grey Group, USA EVP/director of music Josh Rabinowitz 
    Film Lions: The Martin Agency, USA chief creative officer Joe Alexander 
    Film Craft Lions: Great Guns, Global founder & CEO Laura Gregory 
    Glass Lion: The Lion for Change: Geena Davis Institute on Gender in Media, Global CEO Madeline Di Nonno 
    Health & Wellness Lions: The CDM Group, USA president Joshua Prince 
    Innovation Lions: Finch, Australia director – applied technology Emad Tahtouh 
    Media Lions: Dentsu Aegis Network, Asia Pacific CEO Asia Pacific Nick Waters 
    Mobile Lions: Cheil Worldwide, Global global chief creative officer Malcolm Poynton
    Outdoor Lions: J. Walter Thompson, Brazil chief creative officer Ricardo John 
    Pharma Lions: Publicis Healthcare Communications Group, North America group president, North America Alexandra von Plato 
    PR Lions: Edelman, North America chair, Canada, head of creative and content John Clinton 
    Print & Publishing Lions: DDB Group, Singapore group executive creative director Joji Jacob 
    Product Design Lions: fuseproject, USA lead industrial designer Amina Horozic 
    Promo & Activation Lions: McCann Worldgroup, Global global creative chairman Rob Reilly 
    Radio Lions: Pirate Group Inc., Canada CEO and director Tom Eymundson 
    Titanium and Integrated Lions: BBH, Global founder, creative Sir John Hegarty 

    The presidents will be joined in Cannes in June by over 400 jurors as they work to identify Lion-winning creativity. The winners will be revealed and honoured during a series of six awards ceremonies which will take place during Cannes Lions.

    The Festival runs from 18-25 June and incorporates specialist events, Lions Health, Lions Innovation and Lions Entertainment.

  • Cannes Lions announces jury presidents

    Cannes Lions announces jury presidents

    MUMBAI: The Cannes Lions International Festival of Creativity has completed its announcements of the 2016 jury presidents, revealing the names of the remaining seventeen.

    Lions Festivals CEO Philip Thomas said, “It’s not easy to win a Lion. On average our juries will award just three per cent of more than 40,000 entries. They’re looking for unique work that is creatively exceptional and challenges the norm. What we look for in our presidents is people that have been in this three per cent time and time again – it’s a significant responsibility leading a Cannes Lions jury and we’re incredibly proud to have such a powerful mix of individuals who know what creative excellence looks like, because they have it in abundance themselves.”

    The full line-up of 2016 Cannes Lions jury presidents have been named as follows:

    Creative Effectiveness Lions: BBDO, Global CEO Andrew Robertson 
    Creative Data Lions: Havas helia, Global group CEO Tash Whitmey
    Cyber Lions: R/GA, Global SVP, executive creative director Chloe Gottlieb 
    Design Lions: Landor, France executive creative director Tristan Macherel 
    Digital Craft Lions: MediaMonks, The Netherlands founder & COO Wesley ter Haar 
    Direct Lions: Publicis Communications, Global creative chairman and Leo Burnett Worldwide global chief creative officer Mark Tutssel   
    Entertainment Lions: CAA Marketing, USA chief creative officer & co-head Jae Goodman 
    Entertainment Lions for Music: Grey Group, USA EVP/director of music Josh Rabinowitz 
    Film Lions: The Martin Agency, USA chief creative officer Joe Alexander 
    Film Craft Lions: Great Guns, Global founder & CEO Laura Gregory 
    Glass Lion: The Lion for Change: Geena Davis Institute on Gender in Media, Global CEO Madeline Di Nonno 
    Health & Wellness Lions: The CDM Group, USA president Joshua Prince 
    Innovation Lions: Finch, Australia director – applied technology Emad Tahtouh 
    Media Lions: Dentsu Aegis Network, Asia Pacific CEO Asia Pacific Nick Waters 
    Mobile Lions: Cheil Worldwide, Global global chief creative officer Malcolm Poynton
    Outdoor Lions: J. Walter Thompson, Brazil chief creative officer Ricardo John 
    Pharma Lions: Publicis Healthcare Communications Group, North America group president, North America Alexandra von Plato 
    PR Lions: Edelman, North America chair, Canada, head of creative and content John Clinton 
    Print & Publishing Lions: DDB Group, Singapore group executive creative director Joji Jacob 
    Product Design Lions: fuseproject, USA lead industrial designer Amina Horozic 
    Promo & Activation Lions: McCann Worldgroup, Global global creative chairman Rob Reilly 
    Radio Lions: Pirate Group Inc., Canada CEO and director Tom Eymundson 
    Titanium and Integrated Lions: BBH, Global founder, creative Sir John Hegarty 

    The presidents will be joined in Cannes in June by over 400 jurors as they work to identify Lion-winning creativity. The winners will be revealed and honoured during a series of six awards ceremonies which will take place during Cannes Lions.

    The Festival runs from 18-25 June and incorporates specialist events, Lions Health, Lions Innovation and Lions Entertainment.

  • Omnicom’s BBDO Worldwide snaps up Wednesday Agency Group

    Omnicom’s BBDO Worldwide snaps up Wednesday Agency Group

    MUMBAI: Omnicom Group’s BBDO Worldwide has acquired a majority stake in Wednesday Agency Group, a creative agency focused on fashion and luxury lifestyle brands.

    Wednesday Agency Group delivers fully integrated campaigns, content strategy, digital design and branding, and production for brands in these categories. The agency has over 100 people in offices in London and New York.

    BBDO Worldwide president and CEO Andrew Robertson said, “I have been an admirer of this group for several years. They really know the highly specialised sectors they operate in, have constantly evolved their offer to increase their relevance and strengthen their competitive position, and have built a culture that will sit well with ours. The Wednesday Agency Group will complement our existing offer beautifully.”

    Wednesday Agency Group co-founders Jens Grede and Erik Torstensson will continue their leadership of Wednesday Agency Group, together with CEO Glenn Jones and president Ian Schatzberg.  Wednesday will operate as a stand-alone agency brand within the BBDO Worldwide Group.

    “As the world’s leading creative network, BBDO presents Wednesday Agency Group with a platform for further growth. It will allow us to offer our clients vital services they have been asking us for, such as media planning, analytics and local production,” said Grede.

    Torstensson added, “Together with BBDO, we can deliver a tailored best in class creative service on a global basis. We could not imagine a better partner to our agency, people and clients.”

  • S Yesudas plays a whole new ball game with triggerbridge

    S Yesudas plays a whole new ball game with triggerbridge

    MUMBAI: Of late there has been much talk about going beyond the sales driven take on advertising among the agencies. The focus should shift back to building brand identity, if brands have a long term vision in mind.

     

    It would have been great if the talk truly reflected the industry’s concern over the matter, but, alas, much of that is lip service according to S Yesudas, the former managing director of Vizeum.

     

    The need of the hour, he feels, is to break this pattern that agencies are so used to, and bring in some disruption in the ecosystem. This is precisely what he plans to achieve with his entrepreneurial venture triggerbridge.

     

    Backed by his expertise in media business for over two decades, Yesudas partnered with Ajit Nair of MX Advertising and Amit Tripathi from IdeateLabs to form this ‘un-agency,’ which has managed to create quite a buzz in the industry ever since its launch earlier this month.

     

    Prior to kick starting his new startup venture, Yesudas was known for his successful stint at Vizeum India as managing director, preceded by Grey Worldwide, Lintas/Initiative Media and R K Swamy BBDO/Media Direction. Interestingly, he was Vizeum’s first employee and built it to a successful position with its current 55 employees within a span of four years.

     

    With an impressive portfolio like this, is it easier to handle his new role in a start up? To find out, Indiantelevision.com got in touch with the man himself.

     

    Here’s what he had to say:

     

    What sets triggerbridge apart from other players in the market?

    We are the ‘unagency’ and are free of all the bondages as that of an agency. The big and basic difference is, our reason to exist is not to help our clients “spend” their marketing resources, but to help their brands build bridges of relevance with consumers in various ways through our philosophy of True Vertexing.

     

    We look at the core of the brand, human insights, storytelling, technology and data and help itself express truly in order to carry the well aligned consumers along as the brand moves to the highest peak, the vertex. Consumers are human beings is a fact that’s forgotten in the world of transaction. We cater to all brand owners who are looking for much more than just short term sales from their consumer relationships.

     

    Few agencies have taken the ‘brand first’ route as well. What is your take on them?

    I’m sure brand love is a dinosaur concept to many. Those who talk about the same, pretend it can be created by the effect and weight of their “advertising” investments including endorsements and other sponsorships. I would leave triggerbridge, the unagency, for our clients to judge us.

     

    What disruptive ideas does triggerbridge have in store for its clients?

    There’s disruption in everything we do. Firstly, we are not just a service, but a product as well. Among the set of products is a platform that aggregates storytellers and technology producers for the benefit of brands. Our focus is the brand in its entirety and not specific specialised solutions. We also have a unique structure of a creative advisory board, which consists of real storytellers like authors and theatre artists along with a business board that consists of members of the board of other companies as well as venture capitalists. We are also looking at a whole new measurement of SoV and SoE as Share of Vision and Share of Empathy as against the transactional Share of Voice and Share of Expenditure.

     

    Since triggerbridge is a product as well, what is the target group or clientele you are looking at?

    Every brand owner who is interested in looking beyond short term results and those who actually believe that the future of commerce is brand commerce, would be a triggerbridge client. 

     

    What is the one thing that the industry is lacking currently?

    I believe lot of agencies today pay lip service to brand building and focus their energy and attention on “selling” their specialised silos to clients for better profitability. Once you create a need and everyone is doing that, the advertisers, knowingly and/or unknowingly will keep following the pattern.

     

    Most often computers create the strategy to connect with humans with emotions. Then it is a mad rush to justify Share of Voice (SoV) and Share of Expenditure (SoE). The result is increasing instances of ad avoidance and the agency then offers one more specialisation to “catch” the consumer’s’ attention. The circle keep going on. We will fill the very vacuum of zero brand love for most brands, by first helping the brand owners understand the purpose of their brands. We will also help them articulate that through executions that will create multi – sensorial impact on the consumers

     

    Can you mention one recent campaign that you think lacked brand identity?

    One campaign that comes to mind is what Pepsi did during IPL, getting consumers to feature in its ads. It was a gimmick that I presume they spent top dollars on. And I personally don’t think it worked at all. They could have done things to bring together larger Pepsi communities across the country, very meaningfully, who interacted with each other in a sustainable manner as they shared their love for the brand, at much lesser cost and left enduring impressions on the consumers. But again this is purely based on their stated purpose/intention.

     

    Tell us about your partners and what they bring to the table in triggerbridge? 

    Ajit Nair has been running a very successful full-service advertising business, MX Advertising, for a quarter of a century and has built many brands through that journey. Amit Tripathi has been running a leading digital business, Ideate Labs for 15 years. I have been in the media business for over two decades.

     

    Our vision, purpose and the conviction about the future of communication business converged at the same point. I also don’t think there could have been a better combination than this which brings all aspects of the communication business together.

     

    What is your target for the upcoming year?

    We have not set a revenue or profit target. Money will follow good and differentiated work that will produce actual results. But we have a five year blue print with clear milestones to eventually see a good part of the “advertising” market practice True Vertexing. 

  • Srinivasan K Swamy to lead Indian delegation at AdAsia 2013

    Srinivasan K Swamy to lead Indian delegation at AdAsia 2013

    MUMBAI:  The Indian delegate will be represented by RK Swamy BBDO and president India Chapter of the International Advertising Association (IAA) Srinivsan K Swamy in the bi-annual advertising conference that maps the ascent of Asia’s vibrant market.

     

    Reacting to the news Swamy said, “It is a privilege to represent the country at such a prestigious international event.” He added that India had a very special place in the recent history of the AdAsia movement having hosted two of the best events in India in 2003 and 2011. He said that Adsia 2013 would be very interesting and informative.

     

    Asian Federation of Advertising Associations (AFAA) chairman Pradeep Guha welcomed the announcement and said, “This year AdAsia is being held in Hanoi between 11 and 14 November. There is great interest in this event as there is a galaxy of very good confirmed speakers and Vietnam is an emerging economic leader. Besides, the region is known for its natural beauty and the UNESCO World Heritage Site Ha Long Bay.”

     

    The festival continues to expand over the course of its illustrious history spanning more than 55 years attracting 1200 advertising professionals from member countries, as well as the leaders of many of the most influential advertising and marketing communications enterprises in the world.

     

    This year, the festival will see a melange of all new things. There is special impetus on uncovering what will be the next agency business model, considering a lot of business structures are now creaking.  Also equally thrilling will be the understanding of how fast mobile advertising is penetrating the east of Asia, heralding the digital age at a faster than expected pace.

  • Srinivasan Swamy re-elected as IAA president

    Srinivasan Swamy re-elected as IAA president

    MUMBAI: R K Swamy BBDO chairman and managing director Srinivasan Swamy has been re-elected as president of India chapter of International Advertising Association (IAA). The announcement was made at the annual general meeting held on 25 September in Mumbai.

    Apart from this, Hungama Digital Media Entertainment MD and CEO Neeraj Roy has been elected as vice president. Jaya Advertising chairman Jaideep Gandhi and HBO India MD Monica Tata have also been re-elected as treasurer and secretary respectively for the year 2013-14.

    “IAA India was on an over-drive in 2012-13 under the leadership of Srinivasan Swamy” said IAA VP & area director Asia Pacific Pradeep Guha.

    “I am happy I was at the helm at IAA when many new initiatives were planned and unfolded. I had a great team who executed much of these programmes with élan. As we move forward, our aim at IAA India is to be seen by IAA Global as the most vibrant of all IAA chapters worldwide. I am sure that recognition is not far,” said Swamy.

    Swamy was co-opted onto the global IAA board in May this year as VP- development, Asia Pacific, as an acknowledgement of the initiatives that were undertaken in the first six months of his presidentship in India.

    The other members of the new managing committee are: Pradeep Guha, Pheroza Bilimoria, Kaushik Roy, Sam Balsara, Raj Nayak, Ramesh Narayan, M G Parameswaran, M V Shreyams Kumar, Kunal Lalani, Avinash Pandey, Arunabh Dassharma, Neville Taraporewalla, Partho Das Gupta, Rajesh Kejriwal and Abhishek Karnani, Manish Advani, Janak Sarda, Vishakha Singh, C V L Srinivas and Atit Mehta.

  • RK Swamy BBDO launches new TVC for IndusInd Bank

    RK Swamy BBDO launches new TVC for IndusInd Bank

    MUMBAI: IndusInd Bank has launched a new TV campaign featuring Bollywood actor Sharman Joshi. The ad film has emphasised on the latest innovative idea of the brand ‘My Account, My Number‘.

    This new service empowers the customers to choose the Bank account number of their choice for the account they wish to open with the Bank. Now customers can choose up to 10 of 12 digits according to their choice.

    The TV commercial showcases Sharman Joshi obsessed with the ‘number 30‘ whether it is his clothing, his son‘s marks on the report card or the AC‘s temperature while watching a cricket match as he believes the number 30 will be lucky for him, but he wishes to have an account number of his own choice.

    Commenting on the development, IndusInd Bank head consumer banking Sumant Kathpalia said, “My Account, My Number is an extension on IndusInd bank‘s theme of ‘Responsive Innovation‘ and a further reinforcement of our commitment to offer best-of-class services in the industry. This service is an outcome of extensive consumer research and a clear need-gap that was identified over a period of time. We feel that there is a growing market for this innovative proposition considering the fascination towards special /favourite numbers.

    Recently, we have launched a series of market first services -‘Choice Money ATM‘, ‘Cash-on-Mobile‘, ‘Direct Connect‘, ‘Check on Cheque‘ and ‘Quick Redeem‘ services which have set a new benchmark in the Indian banking industry,” added Kathpalia.

    IndusInd Bank head – marketing and communication Mohit Ganju said, “IndusInd Bank has been credited with setting new standards in the Indian banking industry. The latest advertisement campaign incorporates strong consumer insights and the director, Gajraj Rao of Code Red films has used interesting situations to deliver the unique service message. The choice of casting Sharman Joshi and the subtle humour in the advertisement will definitely help us break the clutter and create some impactful communication. Through this advertisement campaign, we intend to create a strong brand recall and associate customer convenience with IndusInd Bank.”

    The campaign has been conceptualised and scripted by RK Swamy BBDO senior brand design director Ankur Suman. The agency has rolled out a 360 degree integrated marketing approach to propagate the service message. The campaign includes TV, Out-of-Home, Radio, Digital and Cinema. The advertisement will be on air for duration of eight weeks. The estimated media spend for the campaign is around Rs 15 crore.

  • Super Jury brings the hammer down on the Abbys controversy

    MUMBAI: As the winds of controversy blow through the Indian ad land post the 2013 Abbys Awards, the Super Jury constituted by the Awards Governing Council (AGC) has decided that all the awards given will stand.

    The decision has been made with the intent of maintaining the sanctity of the Abby awards. The Super Jury ruled that enough time had been provided between shortlisting of entries and the announcement of the winners for any party to raise objections/concerns. As a result, any speculation after the Abby Awards/Goafest will not be entertained.

    It also declared that the awards that had been rescinded due to similar complaints for DHL (agency BBDO Proximity) and Electrolux (agency DDB Mudra Group) will be reinstated.

    The AGC has also noted that for the future rules pertaining to reviews will be further clarified and strictly adhered to.

    The Super Jury comprised of Agnello Dias, Carlton D‘silva, Josy Paul, K S Chakravarthy, Nitish Tiwari, Piyush Panjwani, Prasoon Joshi, Prashant Kalyankar, Rakshin Patel and Sonal Dabral. The decision was taken following a meeting on 23 April.

    This year, the creative Abbys became a hotspot for controversies with agencies dropping out, scam ads being exposed and last minute requests to withdraw entries, even after the awards were announced. Many believe that Abbys 2013 opened up Pandora‘s Box for the ad industry with issues of scam ads, client-agency communication, creative liberty, and plagiarism coming to the fore.

    One would only hope that this is the end of the matter on awards this year, but only time will tell.

  • Pranvir Mann joins Concept Communication as NCD

    MUMBAI: R K Swamy BBDO‘s former head of creative Pranvir Mann has joined Concept Communication as national creative director.

    Based out of Delhi, Mann‘s mandate will be to focus on the group‘s businesses in the Northern region. He will report to Concept Communication MD Vivek Suchanti.

    States Mann, “Concept today is poised at a very important stage in its growth. While reinforcing its core strengths in corporate and financial advertising, it also seeks to enhance its brand building and creative capabilities to meet the needs of other businesses. With substantial experience in the above areas, I see it as a perfect fit and a challenging opportunity.”

    Mann has helmed creative teams at agencies like Clarion Advertising, Mudra Communications and R K Swamy BBDO in a career spanning 25 years.