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Tag: BBDO

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • APAC Effie Awards appoints Bhasin & Burge as heads of jury

    APAC Effie Awards appoints Bhasin & Burge as heads of jury

    MUMBAI: Asia Pacific Effie Awards, the region’s symbol of marketing effectiveness excellence, has named the first two heads of jury – Ashish Bhasin and Jean-Paul Burge.

    Ashish Bhasin is the chairman & CEO Dentsu Aegis Network South Asia and chairman Posterscope and MKTG – Asia Pacific. He is also a member of the Dentsu Aegis Network Asia Pacific Executive Board. A well-known personality in the Advertising & Media industry in Asia Pacific for the past 29 years, Ashish has built the Dentsu Aegis Network in India from a 50 member team to a 3000 member powerhouse.

    Prior to this, Ashish successfully led and set up several of Lintas India’s (IPG) businesses and also had the global role of Executive Vice President, Lowe Worldwide and Asia Regional Director for Integrated Marketing.

    His leadership and contributions are apparent from the multiple awards he has received, such as the Campaign Asia – South Asia Agency Head of the Year award 2016 and 2015 and MXM’s Media Person of the Year- 2016. As a veteran in the industry, Ashish has also served on global juries and trade bodies in India.

    Ashish shared “It gives me a great opportunity to see some of the best work around the region, across markets as well as to interact with some of the best minds in our business.”

    Jean-Paul Burge is the Chairman and CEO of BBDO Asia. Jean-Paul began his career at JWT London in 1998 and joined BBDO in 2004. Over the past seventeen years he has worked in London, Bangkok, Amsterdam, Hong Kong and Singapore.

    In 2007 he was appointed as the managing director of BBDO and Proximity Singapore, and was subsequently promoted to Chief Executive Officer in October 2008 and to President South East Asia in 2010. Jean-Paul has led BBDO to become the most awarded network for creativity and for effectiveness in the region, including the APAC Network of the Year in the Effie Global Index. Many of the BBDO Asia offices are also leaders in their respective markets, creating award-winning advertising and brand communications solutions for clients including HP, Exxon, FedEx, Guinness, Pepsi, Johnson & Johnson, DaimlerChrysler and Fonterra.

    “There is no part of our business that is going unchanged, more touch points, more data, less money and more scrutiny on all that can be scrutinised. What does however continue to separate success from failure is effectiveness. Creative work that is not effective is not creative and as we say at BBDO in the absence of great work nothing else matters,” Jean-Paul commented.

  • APAC Effie Awards appoints Bhasin & Burge as heads of jury

    APAC Effie Awards appoints Bhasin & Burge as heads of jury

    MUMBAI: Asia Pacific Effie Awards, the region’s symbol of marketing effectiveness excellence, has named the first two heads of jury – Ashish Bhasin and Jean-Paul Burge.

    Ashish Bhasin is the chairman & CEO Dentsu Aegis Network South Asia and chairman Posterscope and MKTG – Asia Pacific. He is also a member of the Dentsu Aegis Network Asia Pacific Executive Board. A well-known personality in the Advertising & Media industry in Asia Pacific for the past 29 years, Ashish has built the Dentsu Aegis Network in India from a 50 member team to a 3000 member powerhouse.

    Prior to this, Ashish successfully led and set up several of Lintas India’s (IPG) businesses and also had the global role of Executive Vice President, Lowe Worldwide and Asia Regional Director for Integrated Marketing.

    His leadership and contributions are apparent from the multiple awards he has received, such as the Campaign Asia – South Asia Agency Head of the Year award 2016 and 2015 and MXM’s Media Person of the Year- 2016. As a veteran in the industry, Ashish has also served on global juries and trade bodies in India.

    Ashish shared “It gives me a great opportunity to see some of the best work around the region, across markets as well as to interact with some of the best minds in our business.”

    Jean-Paul Burge is the Chairman and CEO of BBDO Asia. Jean-Paul began his career at JWT London in 1998 and joined BBDO in 2004. Over the past seventeen years he has worked in London, Bangkok, Amsterdam, Hong Kong and Singapore.

    In 2007 he was appointed as the managing director of BBDO and Proximity Singapore, and was subsequently promoted to Chief Executive Officer in October 2008 and to President South East Asia in 2010. Jean-Paul has led BBDO to become the most awarded network for creativity and for effectiveness in the region, including the APAC Network of the Year in the Effie Global Index. Many of the BBDO Asia offices are also leaders in their respective markets, creating award-winning advertising and brand communications solutions for clients including HP, Exxon, FedEx, Guinness, Pepsi, Johnson & Johnson, DaimlerChrysler and Fonterra.

    “There is no part of our business that is going unchanged, more touch points, more data, less money and more scrutiny on all that can be scrutinised. What does however continue to separate success from failure is effectiveness. Creative work that is not effective is not creative and as we say at BBDO in the absence of great work nothing else matters,” Jean-Paul commented.

  • BBDO creates Racold’s #PowerOfHotShower

    BBDO creates Racold’s #PowerOfHotShower

    MUMBAI: Racold, one of India’s largest provider of water heating solutions, has rolled out its latest brand campaign- “Power of hot shower” #PowerOfHotShower.

    The campaign reinforces the brand’s positioning of ‘Reborn Everyday with Hot Water’ . The commercial which has been conceptualized by BBDO and produced by Cutawayy Films narrates the dilemma faced by a young man around his parents. He has to make an emotional choice but is in a quandary when it comes to taking the right decision.

    The integrated campaign is being launched on television and digital platforms including Youtube, Facebook and Twitter. The commercial will be telecast across all major Indian GEC’s, regional, lifestyle and news channels. The campaign will be further amplified by a high octane print, BTL launch across major cities in India.

    Ariston Thermo India Private Limited managing director V. Ramnath said, “Racold as a brand has always believed in doing purposeful communication with its path breaking water heating solutions at the core. The thought provoking ‘Power of Hot Shower’ campaign strikes an emotional chord with the consumer enabling him to be truly reborn.”

    Ariston Thermo India head – marketing Anil Bhamre mentions that the reason behind this campaign was two-fold, “We not only wanted to highlight how a hot shower from Racold can refresh and rejuvenate a person both physically and mentally, but also bring to light a larger social issue that involves the community as a whole. This television commercial is thought-provoking and strengthens the brand position of ‘Reborn everyday with hot water’.”

    Ariston head-brand and product management Gaurav Bisaria expresses “The new campaign emphasizes on the transformative quality of hot shower from Racold in enabling a person to connect with his/her inner self. The campaign fuses the deepest consumer truths and role of brand seamlessly to create a deeply moving film.

    BBDO chairman and creative director Josy Paul says, “Brands have the power to resolve conflicts and tensions in society. That’s what you see with this new communication from Racold. The brand offers a wide range of water heating solutions that show us the power of a hot shower. You realise that a shower is more than just a shower; it’s an opportunity to see the world with fresh eyes… a chance to wash away your anxiety and the things that weigh you down and be reborn again. It’s not just a bath, its therapy.”

    Cutawayy Films director Bhavesh Kapadia elaborated further, “These days it requires a brave client to buy an idea, which is so story-oriented and where the product is just an integral part of the film especially in the category they are advertising. Strong emotions always act as a catalyst where the audience connects with the brand. A simple execution of a very strong emotional idea with a social message will help make the commercial memorable and create a strong brand recall.”

  • BBDO creates Racold’s #PowerOfHotShower

    BBDO creates Racold’s #PowerOfHotShower

    MUMBAI: Racold, one of India’s largest provider of water heating solutions, has rolled out its latest brand campaign- “Power of hot shower” #PowerOfHotShower.

    The campaign reinforces the brand’s positioning of ‘Reborn Everyday with Hot Water’ . The commercial which has been conceptualized by BBDO and produced by Cutawayy Films narrates the dilemma faced by a young man around his parents. He has to make an emotional choice but is in a quandary when it comes to taking the right decision.

    The integrated campaign is being launched on television and digital platforms including Youtube, Facebook and Twitter. The commercial will be telecast across all major Indian GEC’s, regional, lifestyle and news channels. The campaign will be further amplified by a high octane print, BTL launch across major cities in India.

    Ariston Thermo India Private Limited managing director V. Ramnath said, “Racold as a brand has always believed in doing purposeful communication with its path breaking water heating solutions at the core. The thought provoking ‘Power of Hot Shower’ campaign strikes an emotional chord with the consumer enabling him to be truly reborn.”

    Ariston Thermo India head – marketing Anil Bhamre mentions that the reason behind this campaign was two-fold, “We not only wanted to highlight how a hot shower from Racold can refresh and rejuvenate a person both physically and mentally, but also bring to light a larger social issue that involves the community as a whole. This television commercial is thought-provoking and strengthens the brand position of ‘Reborn everyday with hot water’.”

    Ariston head-brand and product management Gaurav Bisaria expresses “The new campaign emphasizes on the transformative quality of hot shower from Racold in enabling a person to connect with his/her inner self. The campaign fuses the deepest consumer truths and role of brand seamlessly to create a deeply moving film.

    BBDO chairman and creative director Josy Paul says, “Brands have the power to resolve conflicts and tensions in society. That’s what you see with this new communication from Racold. The brand offers a wide range of water heating solutions that show us the power of a hot shower. You realise that a shower is more than just a shower; it’s an opportunity to see the world with fresh eyes… a chance to wash away your anxiety and the things that weigh you down and be reborn again. It’s not just a bath, its therapy.”

    Cutawayy Films director Bhavesh Kapadia elaborated further, “These days it requires a brave client to buy an idea, which is so story-oriented and where the product is just an integral part of the film especially in the category they are advertising. Strong emotions always act as a catalyst where the audience connects with the brand. A simple execution of a very strong emotional idea with a social message will help make the commercial memorable and create a strong brand recall.”

  • Leo Burnett, BBDO shine at The Epica Awards 2016

    Leo Burnett, BBDO shine at The Epica Awards 2016

    MUMBAI: Leo Burnett India has bagged India’s sole gold at the 2016 edition of the Epica Awards for its ‘Reuniting Memories from 1947’ (Dastaan) campaign for OLX.

    Excited about the wins, Leo Burnett south Asia chief creative officer RajDeepak Das said, “When we realised that OLX is the no. 1 marketplace for used goods in India and Pakistan, we saw an opportunity to help people reunite with their priceless pre-Partition belongings and memories; we received thousands of stories from both sides in no time.”

    Additionally, its work for Bajaj V, ‘Sons of Vikrant’, too bagged a bronze. The Epica Awards celebrate work from advertising, design, media, PR and digital that has been chosen by renowned journalists from the marketing and communications fraternity, across the world.

    The work for OLX bagged the Gold under the ‘Native Advertising’ category, while Bajaj V’s campaign won for ‘Films & Series’.

    The wins have even played their part in helping Leo Burnett secure the coveted ‘Network of the Year’ title this year, by bagging 49 metals to its name including 12 gold.

    On the other hand BBDO New York claimed the agency of the year title with 19 wins which includes a gold.

    The Epica Awards were established in 1987, and is the only award that is judged by marketing and communications specialist journalists from over 60 publications, including magazines and websites, globally. The prize attracts entries from over 70 countries, each year. The ceremony was held in Amsterdam on 17 November.

  • Leo Burnett, BBDO shine at The Epica Awards 2016

    Leo Burnett, BBDO shine at The Epica Awards 2016

    MUMBAI: Leo Burnett India has bagged India’s sole gold at the 2016 edition of the Epica Awards for its ‘Reuniting Memories from 1947’ (Dastaan) campaign for OLX.

    Excited about the wins, Leo Burnett south Asia chief creative officer RajDeepak Das said, “When we realised that OLX is the no. 1 marketplace for used goods in India and Pakistan, we saw an opportunity to help people reunite with their priceless pre-Partition belongings and memories; we received thousands of stories from both sides in no time.”

    Additionally, its work for Bajaj V, ‘Sons of Vikrant’, too bagged a bronze. The Epica Awards celebrate work from advertising, design, media, PR and digital that has been chosen by renowned journalists from the marketing and communications fraternity, across the world.

    The work for OLX bagged the Gold under the ‘Native Advertising’ category, while Bajaj V’s campaign won for ‘Films & Series’.

    The wins have even played their part in helping Leo Burnett secure the coveted ‘Network of the Year’ title this year, by bagging 49 metals to its name including 12 gold.

    On the other hand BBDO New York claimed the agency of the year title with 19 wins which includes a gold.

    The Epica Awards were established in 1987, and is the only award that is judged by marketing and communications specialist journalists from over 60 publications, including magazines and websites, globally. The prize attracts entries from over 70 countries, each year. The ceremony was held in Amsterdam on 17 November.

  • Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part of the You Can Be Anything brand campaign.

    “Barbie is the only brand that allows girls to imagine anything they can be. With this campaign we wanted to build an emotional connection with Asian parents by introducing them to the wonderful benefits of imaginative play and storytelling with Barbie to promote confidence and curiosity, said APAC Marketing director Andrea Vitali.

    Unlike in the western markets where Barbie has had decades of heritage, in Asia the campaign needed to show, not tell, millennial Asian moms the positive benefits of imaginative play that their daughters could develop when the play with Barbie. The centrepiece of the campaign is an online video structured as a social experiment. In part one of the experiment, five girls from Asia and Australia were asked to tell an imaginative story on the spot: the girls stalled, hesitated, and eventually gave up. In part two, the girls unboxed one of four Barbie products and were asked to tell a story again: this time, the girls naturally expressed inspired stories using Barbie to role-play and connect with others, demonstrating creativity, improvisation and emotional intelligence.

    “Building on the global success of the Cannes Lion awarded global campaign ‘Imagine the Possibilities’ we worked with BBDO Asia to develop an engaging video that we hope will connect with moms while communicating the values of our brand,” Vitali added.

    The campaign will launch across social and video platforms across Asia, including Facebook, WeChat, YouTube, and Weibo. In addition to the core video, the campaign will be supported by social-by-design content including snackable video, animated gifs and additional images to drive to e-Commerce. The campaign goes live on 25 October 2016.

  • Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part of the You Can Be Anything brand campaign.

    “Barbie is the only brand that allows girls to imagine anything they can be. With this campaign we wanted to build an emotional connection with Asian parents by introducing them to the wonderful benefits of imaginative play and storytelling with Barbie to promote confidence and curiosity, said APAC Marketing director Andrea Vitali.

    Unlike in the western markets where Barbie has had decades of heritage, in Asia the campaign needed to show, not tell, millennial Asian moms the positive benefits of imaginative play that their daughters could develop when the play with Barbie. The centrepiece of the campaign is an online video structured as a social experiment. In part one of the experiment, five girls from Asia and Australia were asked to tell an imaginative story on the spot: the girls stalled, hesitated, and eventually gave up. In part two, the girls unboxed one of four Barbie products and were asked to tell a story again: this time, the girls naturally expressed inspired stories using Barbie to role-play and connect with others, demonstrating creativity, improvisation and emotional intelligence.

    “Building on the global success of the Cannes Lion awarded global campaign ‘Imagine the Possibilities’ we worked with BBDO Asia to develop an engaging video that we hope will connect with moms while communicating the values of our brand,” Vitali added.

    The campaign will launch across social and video platforms across Asia, including Facebook, WeChat, YouTube, and Weibo. In addition to the core video, the campaign will be supported by social-by-design content including snackable video, animated gifs and additional images to drive to e-Commerce. The campaign goes live on 25 October 2016.