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Tag: BBDO

  • News18 India launches campaign; asserts channel’s leadership

    News18 India launches campaign; asserts channel’s leadership

    MUMBAI: News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

    Conceptualised by RK Swamy BBDO and directed by Rajesh Saathi, the film opens in a police interrogation room. A witness is being questioned. A seemingly stern cop, accompanied by two constables, asks the man about his whereabouts from 6 to 11 PM in the evening. Scared of the cops, the protagonist says that he was at home watching News18 India. When the cops don’t believe him, he re-iterates that he really was watching the channel. As the situation evolves a superior officer chips in to state that the entire nation watches News18India at that time and hence the person being quizzed is indeed stating the truth.

    Commenting on the campaign, Rahul Kansal, Group Brand Advisor, Network18 said, “Over the past couple of years, there has been a surfeit of messages from media brands, claiming leadership. The format of the communication tends to be quite similar: screaming headlines, graphs showing research data etc. Over time, this communication seems to be working less and less, especially amongst over-communicated-to media and marketing professionals. We decided to present News18 India’s leadership story in a cut-through way, using humour and entertainment, instead of brute hard-sell. It seems to have worked well.”

    The channel’s current campaign has an on-ground leg as well with extensive branding across 25 agencies in Delhi, Mumbai and Bangalore targeting advertisers and media planners with the unambiguous message that clearly positions News18 India as India’s Number one Hindi news channel.

  • Kyoorius Launches ‘The Shortlist’

    Kyoorius Launches ‘The Shortlist’

    MUMBAI: Make informed investment decisions that maximise your award efforts. Let your work be audited in The Shortlist by a world-class jury before entering international award shows.

    It’s no secret that the advertising, media and digital agency businesses are challenged with pressure on margins, forced by increased competition. In this environment, agency management is searching for areas in which costs can be cut without compromising on the quality of their output.

    It’s this simple understanding of what the agency is going through that has provoked Kyoorius to launch ‘The Shortlist’, an initiative that helps agencies manage costs in the area of awards entries.

    Rajesh Kejriwal, co-founder & CEO, Kyoorius, comments, “Our continuous dialogue with the marketing communications fraternity is the reason behind The Shortlist. Awards are expensive investments – the reasons for entering an award show are many. As the economic climate in which agencies operate gets tougher, wiser decisions have to be made to ensure better ROI. The Shortlist provides valuable feedback and validates what eventually can or should be entered into awards shows.”

    Every entry to The Shortlist will be evaluated by a world-class jury comprising international and Indian judges, as has been the case with every Kyoorius award, such as the Kyoorius Creative Awards, the Kyoorius Design Awards, the Times of India Power of Print Awards, the STAR Re-Imagine Awards, etc.

    “The Shortlist is the truth told by some of the best creative minds in the world,” says Josy Paul, chairman and chief creative officer, BBDO India. “It’s not just about awards but a honest and objective assessment of where our ideas stand in the larger global scheme. Think of it as the qualification round for the creative world cup. Winning is the byproduct.”

    “Kyoorius seems to have hit on a super pragmatic idea for today’s cash-strapped times for agencies,” comments Amer Jaleel, group chief creative officer and chairman, MullenLowe Lintas Group. “All of us rue the fact that there are too many awards these days but to take that insight and come up with a pre-awards idea, takes a special talent. To me this idea sounds as big as The Gunn Report which aggregated points for agencies post awards. This one is pre and it can be used as a predictive tool so agencies can focus on where to invest their increasingly hard-earned revenue.”

    “I believe The Shortlist is a great idea that I wish existed a decade ago,” says Sidharth Rao, co-founder and CEO, Dentsu Webchutney. “All agencies will agree that there is huge wastage of time, resources and money when it comes to selection of entries to awards that we all aspire to win. A high quality jury will help the industry optimise its budgets, resources and expectations.”

    “It is much needed insightful initiative by Kyoorius,” says Manish Bhatt, founder director, Scarecrow M&C Saatchi. “In the 1990s, legends like Neil French and David Droga used to help award aspirants personally in Ogilvy and Publicis (respectively) to shortlist and curate award-worthy ideas from our international wish-list. New age agencies and young aspirants of today's era need such world-standard mentorship to shortlist their dhobi-list of potential entries especially in this financially challenged phase of our industry. What better than a dynamic platform like The Shortlist to take a step in this direction and help the industry meaningfully.”

    “This is an idea that CCOs and CFOs will love,” says Bobby Pawar, chairman and chief creative officer of Havas Group India. “It’s so on the nose, so obviously brilliant that I wonder that no one (including me) thought of it before. In far too many cases the approach to entering awards was ‘spray and pray’.  The Shortlist can effectively put a bullet to the head of the long-shot and ‘no shot’ entries. There is the added advantage of being able to tell teams who won’t quit whining, ‘If your work can’t make The Shortlist, it has a snowball’s chance in hell of making it anywhere.”

    “The Shortlist will ensure nothing but quality and pure creativity,” says Santosh Padhi, co-founder and chief creative officer, Taproot Dentsu. “The Shortlist to me is like the Ranji Trophy format which ultimately helps the Indian team, it’s a good platform to focus country first, which we have always played on the backfoot. Another advantage is most of the time when we enter the work it’s finished and released so the bullet is already fired, in this case one can send semi-finished ideas too and if the feedback is well defined, well directed and if implemented accordingly this can make a great difference to the final product”.

    The Shortlist has been set up in partnership with Zee Entertainment Enterprises Ltd, and with the support of The One Club For Creativity, organisers of the prestigious One Show and the ADC Awards.

    "The Shortlist is a highly useful new resource that will greatly assist creative directors as they determine their awards show entries,” says Kevin Swanepoel, CEO, The One Club for Creativity.  “The decision to enter a piece of work to an award show must be well thought-through, and The One Club has worked closely with Kyoorius to develop this platform to help agencies make that determination.  The Shortlist utilises a robust evaluation process, designed specifically to provide an actionable audit.  At the end of the process, creative directors will have greater confidence in then submitting their 'shortlisted' work to The One Show global awards."

    Details on the call for entries, categories, submission guide and jury to be revealed soon at theshortlist.kyoorius.com

    The evaluation of entries to The Shortlist will be announced in February 2019.

    Since 2006, has been at the forefront of connecting the creative community in India through programmes that inform, inspire and stimulate. An initiative of Transasia Fine Papers, Kyoorius is a not-for-profit organisation that celebrates all aspects of creative communication and marketing. Through events, regular publications and other initiatives, Kyoorius is committed to galvanising creativity in India and inspiring future innovators.

  • Idea urges people to use social media responsibly in new ad

    Idea urges people to use social media responsibly in new ad

    MUMBAI: Addressing the growing phenomenon of the need for validation on social media, Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.

    The campaign went live yesterday with the first two TVCs breaking on the live matches of Asia Cup Cricket Tournament.

    There are over 400 million internet users in India and over 50 per cent are active social media users. Rapid proliferation of 4G has enabled better internet speeds, resulting into Indians now spending almost 28 hours a week on mobile phones. This mammoth increase in consumption of 4G data has been fuelled largely by people sharing and consuming videos and photos on social media.

    On an average, people spend anywhere between 2-4 hours/day on social media platforms. With such high engagement, social media is bound to have a huge impact on the lives of people. The new Brand Idea campaign is designed to propagate ‘Responsible Use of Social Media’ with the tagline ‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’.

    Vodafone Idea chief marketing officer Sashi Shankar says, “People are constantly, looking for validation on social media for their behaviour – be it what they are eating or wearing or places they are visiting. The growing phenomenon of living to share on social media and not the other way around, is driving people towards a dual life –a social life and their real life.”

    The campaign is developed basis research inputs from mental health professionals from MPOWER, an organisation that aims to end stigma and encourage dialogue around mental health. Insights from research by MPOWER suggest that the constant need for validation leads to a loss of self-worth, a feeling of being ‘not good enough’ resulting in anxiety and related issues, especially amongst the youth actively engaged on social media.

    Staying with Brand Idea’s belief in purpose led advertising, this campaign elevates the role of Idea 4G beyond the category conversation to something that reflects its transformative role in people’s lives and society.

    The high decibel campaign will lead with a series of three TVCs of 40 and 35 secs duration, capturing the concept through the lens of three people from different walks of life, sharing how their social media lives are different from their real lives.

    The Idea ads show people talking about a fancy new car, the perfect look and relationship goals on their social media, while in their real lives they are questioning their own shallow behaviour. The videos end with the characters having their moment of reckoning, where they encourage the world to share their real photos and videos with #MeriRealLife.

    The TVCs have been directed by Shimit Amin, the director of critically acclaimed blockbusters such as Chak De, Rocket Singh – Salesman of the year, Ab Tak Chappan.

    The new campaign has been developed by BBDO India.

    The campaign will be promoted on TV, Radio and Digital through high decibel visibility across 100+ TV Channels and strategic integrations in shows/programs such as Film Companion by Anupama Chopra on Digital, and popular radio shows ‘Heart to Heart with Meera’ and ‘Calling Karan’ on Ishq/Love 104.8 among others.

  • BBDO ropes in Atin Wahal as EVP Mumbai

    BBDO ropes in Atin Wahal as EVP Mumbai

    MUMBAI: Former Publicis SVP Atin Wahal has joined advertising agency BBDO as the new executive vice president. Wahal will head the Mumbai office. 

    BBDO Asia chairman and CEO Jean-Paul Burge says, “This is a key role in a key market for a key office. India and BBDO India are booming and I have no doubt Atin will make a great success of taking our Mumbai office to greater heights. We have a fantastic team there and a tremendous culture which I am certain he will bring an exciting new dimension to.”

    Wahal adds, “I have always considered myself being in the business of storytelling for brands and I am thrilled to be a part of the team who is the best in the business not only in India but the world. What got my attention when meeting Josy, Ajai and JP is how simplistic but thorough the approach is towards their brands which lends itself to the philosophy of ‘acts, not ads’. In the last 10 years, BBDO India has been the most effective and creative agency in the world and I look forward to making the agency and its clients shine even brighter.”    

    BBDO India chairman and chief creative officer Josy Paul mentions, “Atin is a hands-on advertising and brand management champion with a strong business acumen. He is a believer and partitioner of our ‘Acts Not Ads’ mantra and a keen follower of social movements led by brands–including our work on Gillette, Ariel, Whisper, Mirinda, Quaker, Visa, SC Johnsons, All Out and Aviva Life Insurance. We are thrilled to have him on our side. Spiritually, he is already one of us.”

  • Amitabh Bachchan turns uber cool grandpa for Lloyd smart LED TV

    Amitabh Bachchan turns uber cool grandpa for Lloyd smart LED TV

    MUMBAI: After the tremendous success of the AC campaign this year, Lloyd, a part of Havells India Ltd has launched a new TV commercial for LED TVs featuring Amitabh Bachchan as the uber-cool grandpa. 

    Conceptualised by RK Swamy BBDO, the new ad campaign primarily aims to highlight the new-age features of Lloyd LED TV. 

    The role of the TV has certainly undergone a significant change in the Indian households as it’s not only restricted to family members squabbling over their choice of channel or show or about the entire family sitting around the TV to catch the new episode. Through this new ad campaign, the company aims at connecting with the new-age internet generation, who may not be watching TV in a conventional way, but spend a lot of time on entertainment by consuming internet content, which they can now access through their Lloyd smart LED TV.

    The TVC tells the story of a cool grandpa and his grandson Chintu. The film opens with Chintu entering the house with his sweet, bubbly girlfriend played by Aneri Vajani, a popular face on the television. As the friendly Dadu introduces himself to the new guest, the girl is enamoured by this tech-savvy, cool grandpa who can do amazing things like screen mirroring pics from his phone on the TV, sending an email using the Qwerty TV remote, and even accessing social media through his Lloyd LED smart TV.

    The light-hearted film, where Bachchan demonstrates all the cool features of his Lloyd TV with evident pride, ends with hitting off with the girl on a friendly note of becoming her Facebook friend, and in the process, side-lining his grandson.

    Havells India vice president of marketing Amit Tiwari says, “The consumer behaviour, especially of the younger generation, is constantly evolving and becoming an extension of the smartphone. We believe that our smart TVs act as an enabler in bringing family and friends closer and drive bonding by tapping into the evolution of technology in television viewing.”

    The ad is being aired across Hindi and English news channels, English and Hindi movie channels, and infotainment channels. Also, it will be aired in around 500 leading cinema halls across India during the screening of blockbuster movies Race 3 and Sanju.

  • HP urges people to use original ink in new campaign

    HP urges people to use original ink in new campaign

    MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

    The film seeks to highlight HP’s core value proposition as a technology enabler for consumers, entrusting them to belong, innovate, and grow.

    Conceptualised by BBDO, the film is targeted towards young kids and parents and aims at establishing that a print out is not merely a print , but is a reflection of your personal pride. It features award winning Indian actor, Arshad Warsi and his wife, an acclaimed TV personality, Maria Goretti. This is the first time this celebrity due is working together in any marketing campaign.

    HP India Country marketing director Neelima Burra says, “Addressing customers through our innovative technology has been our core philosophy. Our latest campaign is one such endeavour focused on personalisation and making the brand more relevant for the consumers thereby building a strong brand affinity .”

    With the central theme of ‘Impression jamao, sirf kaam mat chalao’, the film narrates the story of Chikloo’s failed birthday party and how Original HP Ink saves the day leading to happiness and a memorable birthday party for the parents and the kids.

    The film is being aired across leading cineplexes, Direct To Home (DTH) platforms along with amplification on various social and digital mediums.

    HP has always been a front runner when it comes to environment and so the cartridges have been designed keeping the planet in mind for easy recycling and less waste.

  • Agencies in India Have 18 Finalists in 45th Annual One Show, Including 10 for McCann Worldgroup India

    Agencies in India Have 18 Finalists in 45th Annual One Show, Including 10 for McCann Worldgroup India

    Agencies in India have 18 finalists’ entries for the 45th annual One Show, as announced by The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design.

    McCann Worldgroup India, Mumbai leads the way with 10 finalists, including seven with McCann Health, Delhi for Ministry of Public Health, Afghanistan “The Immunity Charm”.  

    Hindustan Petroleum has five finalists for its own “Roads That Honk”.  

    Agencies in India with one finalist each are Ogilvy & Mather, Mumbai for RNW Media “#NotMusicToMyEars”, FCB India, Mumbai for Times of India“Shindoor Khela – No Condition Apply” and Famous Innovations, Mumbia for CaratLane “The Personalised Ring Box That’ll Get You a Yes”.

    To view the complete list of The One Show 2018 finalists by discipline, please visit http://www.oneshow.org/finalists/2018/.

    This year’s One Show has 1,643 finalists representing 42 countries, selected from 19,800 total entries.  The US has the most finalists with 669, followed by the UK with 117, Japan with 94, Canada with 86, Germany with 78, Brazil with 70, France with 65 and Australia with 59.

    Globally, BBDO New York is the agency office with most One Show finalists with 68, including 10 for Downtown Records’ “Live Looper” featuring the band the Academic and eight for P&G “The Talk”. 

    Ogilvy & Mather, Chicago has 34 finalists, including 16 for SC Johnson “Kiwi Portraits Completed” campaign and individual ads, and Wieden+Kennedy, Portland has 33 finalists, including 11 for a variety of KFC work and eight each for Old Spice and Nike entries.  

    Other offices with the most One Show finalists entries are Dentsu Tokyo with 32, McCann New York with 29, Droga5 New York with 25, Jung von Matt in Hamburg and DDB Paris both with 21, and AlmapBBDO, São Paulo and DAVID Miami with 20 finalists each.

    The entry collecting the most finalists is SC Johnson “Kiwi Portraits Completed” campaign and individual ads by Ogilvy & Mather, Chicago with 16 spots.  

    Droga5 New York’s “The Truth is Hard to Find” campaign and ads for The New York Times picked up 14 finalists, while McCann New York’s “Fearless Girl” for State Street Global Advisors has 13 finalists spots.  Both Cossette Toronto’s “SickKids VS” work for SickKids Foundation and DAVID Miami’s “Google Home of the Whopper” for Burger King have 11 finalist spots.

    The One Club for Creativity awards shows each have their distinct focus.  The The One Show focuses on creativity of ideas and quality of execution, while theADC Annual Awards maintains its historical concentration on craft, design and innovation.

    This year’s winners will be announced on two nights of The One Show during The One Club for Creativity’s Creative Week, May 7-11, 2018 in New York (http://www.oneclub.org/creativeweek/).  

    The first night of The One Show, covering Branded Entertainment, Design, Direct Marketing, Health, Wellness & Pharma, Intellectual Property, Moving Image Craft, Public Relations, Responsive Environments, Green Pencil and Cultural Driver will be Wednesday, May 9, 2018, 6:00 pm-12:00 am at the Ziegfeld Ballroom, 141 West 54th St.

    The second night of The One Show, awarding work in Cross Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media, UX / UI, Penta Pencil, Best of Show and other special awards, takes place on Friday, May 11, 2018, 6:00 pm-2:00 am at Cipriani, 55 Wall St.  

    The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 97th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).

    The One Club for Creativity (http://www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

  • R K Swamy BBDO’s Ramamurthy Iyer passes away

    R K Swamy BBDO’s Ramamurthy Iyer passes away

    MUMBAI: Ramamurthy Iyer, 54, Partner, R K Swamy BBDO (Mumbai), is no more. He passed away on Tuesday, December 19 succumbing to a massive heart attack. He is survived by his wife and a son.

    A client servicing professional for 30 years, Murthy (as he was popularly known) was with R K Swamy BBDO for past 11 years. He handled accounts such as LIC, LIC Housing Finance Limited, Hindustan Times and Raymond.

    Clients and agency colleagues mourn the passing away of this committed and amiable advertising professional who made light work of the most stringent deadlines.
     

  • O&M wins a black & max Kyoorius blues, FCB, BBDO, BBH & DDB bag a handful

    MUMBAI: Kyoorius announced the winners of the Kyoorius Creative Awards 2017 at DOME@NSCI in Mumbai on 2 June. 

    The 4th edition of Kyoorius Awards was attended by more  than 1200  professionals  including CEOs,  marketing directors,  brand  managers,  creative  and media gurus from the advertising, digital and media industries from across India. A total of five black elephants and 96 blue elephants were awarded across advertising, digital and media categories.

    Black Elephant winners:

    • Ogilvy & Mather for: Savlon Healthy Hands Chalk Sticks
    • Early Man Films Pvt. Ltd. for: The Hindu
    • Kinetic Worldwide for: Mukhota – The life saving mask
    • FCB Interface for: World’s 1st Streets Named after Street Kids
    • Response India for: Fat Feed Fashion | Instagram to Insta-fashion

    Black Elephants are set aside for work that signifies the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting effect on the industry.

    Ogilvy & Mather won the maximum blue elephants. After the jury session in which participated Sonal Dabral, Chairman & Chief Creative Officer at DDB Mudra, Josy Paul ,Chairman    &    Chief    Creative Officer at BBDO India, Shashi Sinha Chief Executive Officer at IPG Mediabrands and Fergus O’Hare Director APAC Facebook Creative Shop, 307 entries were shortlisted as winners of a baby elephant (in- book winners).

    Kyoorius founder & CEO Rajesh Kejriwal said, “I am happy with the response that we have got for having a transparent open jury process and we shall continue to do so. I personally feel that many studios/agencies have done brilliant work this year. The Jury’s exceptional calibre and experience, acknowledge the significance of our awards and its place in the creative arts.”

    This  spectacular  show  of  Creativity  was  presented by  Colors,  powered  by  The  Times  of  India  and includes ABP News, Google,92.7 FM, Happy Finish & Kinetic as main partners. 

    See the awardees’ list here

  • South Asia gender sensitivity awards: IAA joins hands with Laadli

    MUMBAI: The International Advertising Association (IAA) is supporting the Laadli Media Awards for Gender Sensitivity to take their national awards across South Asia. In its tenth year now, the South-Asia Laadli Media Awards for Gender Sensitivity 2015-16 is being organised in association with International Advertising Association (IAA). The event will be held at National Centre for Performing Arts, Mumbai, India on 12 May, 2017.

    The Laadli Media Awards for Gender Sensitivity is the only one of its kind in the world given exclusively for promoting gender sensitivity in the media. The awards are supported by UNFPA and this year, Colors Viacom 18, one of the India’s fastest growing media and entertainment networks, is associated as the cause partner.

    IAA Global SVP and RK Swamy BBDO chairman Srinivasan K Swamy said, “The IAA India Chapter has had a long association with Laadli and the subject of gender sensitivity, so supporting their Media Awards in the South Asia region seemed a natural corollary. This not just showcases the IAA’s keen interest in such activities, but also its ability to spread a good message across boundaries.

    IAA vice president Ramesh Narayan said, “Our Chapters and Associates in Pakistan, Sri Lanka, Mauritius, Nepal and Bangladesh are working on selecting a journalist in each country who has done wonderful work in the area of gender sensitivity and that person will be nominated to receive the special IAA Laadli South Asia Media Award.”

    Laadli CEO Dr. A.L. Sharada added, “The objective of The Laadli Media Awards is to draw the attention of the public to the positive efforts in the media with regard to gender sensitive reportage and provide a platform for showcasing such efforts. It does not focus on visible achievers but on media persons who are reporting from the field level – analyzing laws, policies, programmes, events and incidents using a gender lens. Every year entries are sought from all over India. More than 1500 entries are received each year from across the nation from print, electronic and web media. Around 80 awards are given under 13 languages across the country, in each of the rounds.”