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Tag: BBDO India

  • Adfest 2016: Josy Paul & Ben Welsh named jury presidents for two categories

    Adfest 2016: Josy Paul & Ben Welsh named jury presidents for two categories

    MUMBAI: BBDO India chairman and chief creative officer Josy Paul has been named as the jury president of Adfest 2016’s Media Lotus and Branded Content & Entertainment Lotus.

     

    Additionally, M&C Saatchi creative chairman Ben Welsh has been named as the jury president of Film Lotus and Radio Lotus categories.

     

    Paul said, “It is a huge privilege to be selected to lead this prestigious Jury, working alongside the industry’s most respected and awarded creatives. There are agencies in Asia and the Middle East that are leading the world when it comes to producing brave, impactful media concepts and branded content. I live by the mantra ‘Think like the navy, deliver like pirates,’ which means I’ll be looking for work that is both strategic and powerfully executed. It’s going to be a lot of fun debating the industry’s best ideas.”

     

    “Josy has led the way in India as a creative professional who is determined to make the world a better place through impactful branded content and creativity. It will be an honour to welcome him to Thailand in March,” added Adfest president Jimmy Lam.

     

    Welsh said, “I am really excited about being part of Adfest again, it’s actually my favourite creative festival. I’ve judged Cannes, D&AD, London International Awards and more but there’s something unique about Adfest. As jury president, I’m really looking forward to discovering what this region is capable of producing.”

     

    Lam added, “Ben has one of the sharpest creative minds in the industry, which makes him perfect to lead next year’s Film Lotus and Radio Lotus categories. It’s been several years since Ben last joined Adfest’s jury panel, and we look forward to welcoming him back to Thailand in March.”

     

    Adfest 2016 runs from 16 – 19 March at the Royal Cliff Hotels Group in Pattaya, Thailand.

  • Scope of Innovation in Print Advertising

    Scope of Innovation in Print Advertising

    On 16 April, 2000, The Times of India arrived on the doorsteps of millions of Indian households with its front page blank! It carried only the masthead, but no editorial. Blank!! That was the surprise of all surprises. It was our way of telling the world that the dot com revolution had arrived with the launch of indya.com. It took the country by shock! It hit newsreaders right between their disbelieving eyes. You couldn’t help but notice it. Unbelievable, even to us! 

    When we thought of the idea, we didn’t use fancy words like ‘innovation in print’. All we wanted to do was dominate the news! Take over everything. To shell-shock the world, to be remembered! Nobody had dared mess with the front page of Times of India until then. It took a great client like Sunil Lulla, the then CEO of Indya.com, to inspire, appreciate and see this idea right through. 

    Today we see a lot of messy stuff on the front pages of most newspapers. These are not innovations, but desperations. If we want to truly break through, we’ll have to do much better than what we currently see. More importantly, we’ll have to have the inventive fire of a madman and the inspired blessing of a visionary client. Else all we’ll get is paper pulp.

    It is getting harder for advertising to stand out in print. Because editorial is so much more exciting. And it’s being generated at the speed of life. So forget about creating print ads like we did before. We are competing with gripping news. And the only way to fight news is to make news. 

    Which explains the work many of us have seen for Benetton a few years ago. The ‘Unhate’ campaign. It dared to create news. A childlike argument for peace and reconciliation, it created huge buzz. The big pictures of world leaders kissing each other in the print ads incited strong reactions. The campaign was withdrawn but the brand’s point was made. The work won worldwide accolades and the Grand Prix at Cannes.

    To truly innovate in print advertising, it’s important to remember that we are not competing with other ads, we are competing with news. What’s your news? If you have inspired guts, you’ll find the answer. Innovation in print is not a topic of discussion. It’s not an ad… it’s an act!

    (These are purely personal views of BBDO India chairman and chief creative office Josy Paul and Indiantelevision.com does not necessarily subscribe to these views.)

  • Pioneering Concept of an Open Jury Session for 2014 Kyoorius Awards Well Received

    Pioneering Concept of an Open Jury Session for 2014 Kyoorius Awards Well Received

    MUMBAI: Known for providing a truly neutral and ethical platform that recognizes the best of the advertising and digital communication, Kyoorius in association with D&AD has concluded their open jury session for the entries received.

     

    This open jury format was welcomed by the industry and fellow professionals as the three day session was attended by over 65 visitors a day, who watched the jury debate over entries and were spectators to the best of Indian creativity on display. Also seen in attendance were youngsters who had come to gain insight and exposure into what goes into creating works that really work.

     

    Not only did the jury session witness media and stalwarts from the creative community coming in to view the entries first hand, understand the judging process and watch the debate amongst jury member but could also raise objections if they found any work to be not genuine or a scam.

     

    988 entries across Advertising and Digital were judged over 5 days by two juries and the results are in.

     

    74 in-book winners have been awarded in advertising and 39 in digital. These in-book winners are now nominated for the coveted Blue Elephant and winners will be announced on the 12th of June at the NSCI Indoor Stadium in Mumbai.

     

    In book winners include agencies from across the country – making this a truly national creative award. Grey Worldwide, Ideas@Work, Ogilvy & Mather, Publicis India, Famous Innovations, Happy Creative Services, Hungama Digital Services, Creative land Asia, Soho Square, Scarecrow Communications, Thought Blurb, DDB Mudra, Candid Marketing, BBDO India, BBH, JWT, Webchutney, Fractalink Design Studio, Isobar, iContract and Sapient are amongst the many in book winners at the 2014 Kyoorius Advertising Awards & Kyoorius Digital Awards.

     

    Kyoorius are continuing to the push the envelope out and have released all in-book winners and blue elephant nominations on their website awards.kyoorius.com/ for public viewing 3 weeks before the awards night.

     

    The industry is encouraged to get online and view all the entries and write to awards@kyoorius.com should there be any objections. Any objections raised will be preented back to the jury before any decision is made.

     

    Abhijit Avasthi, National Creative Director at Ogilvy and Mather who is also a part of Kyoorius Awards jury said, “People should know what happens behind the scenes and that we judge with a lot of integrity.”

     

    Rajesh Kejriwal, Founder CEO, Kyoorius said, “Especially at a time when many agencies have questioned the lack of transparency and trust worthiness of award ceremonies, we felt that the jury session would ensure that the Kyoorius awards are fair and transparent.”

     

    The Kyoorius Awards is scheduled to take place on 12th June, 2014.

  • IAA Debates in Delhi: ‘Creative awards can also be given for differentiated one-off expressions’

    IAA Debates in Delhi: ‘Creative awards can also be given for differentiated one-off expressions’

    Mumbai: The third in the series of the International Advertising Association (IAA) India Chapter’s debates will be hosted in Gurgaon on Monday 13 May 2013.

    It will be presented by the Dainik Bhaskar Group.

    The topic for the third IAA Debates is ‘Creative awards can also be given for differentiated one-off expressions’.

    Speaking ‘For’ the topic will be BBDO India chairman and chief creative officer Josy Paul and DDB Mudra Group COO Pratap Bose.

    ‘Against’ the motion will be Pepsico India vice president marketing – beverage Deepika Warrier and Green Bean Ventures director Lloyd Mathias.

    The debate will be moderated by Future Brands MD and CEO Santosh Desai.

    IAA India Chapter president Srinivasan K Swamy said, “The first two debates – in Mumbai and Goa – have been extremely well received. I expect the third IAA debate to do as well. The topic chosen is provocative and is something in the minds of many after the recent Goafest-Abbys event. With the line up of speakers the debate in Delhi promises to be exciting, delivering viewpoints to help our perspectives evolve.”

    IAA debates co chairperson Partho Dasgupta added, “This is the good old classic format of debate where industry leaders debate serious issues. It‘s not a standard comfortable panel discussion sitting on a couch. We get to hear the best opinion backed by information on subjects with speakers defending their positions passionately.”

    The venue of the event is The Trident and it will be held from 4.30 pm to 6.30 pm.

  • Snickers brings together Rekha and Urmila Matondkar in its new TVC

    MUMBAI: Mars International India‘s chocolate brand Snickers has launched its new television campaign (TVC) featuring Rekha and Urmila Matondkar.

    Directed by Bollywood director Imtiaz Ali, the new TVC is an adaptation of the global campaign ‘You‘re Not You When You Are Hungry‘.

    It is currently on air across 56 television channels and nine languages.

    Developed by BBDO India, the TVC is based on the concept, which was developed behind universal insights that hunger makes a person weak and behaves differently, ultimately affecting the people around us and our performances. Rekha portrays the hunger state ‘meanness‘ and joins a list of international celebrities including Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins.

    This concept YNYWYH has run in 56 countries with local celebrities.

    Mars International India MD Chocolate Business MV Natarajan said, “What the commercial is saying is that when you‘re hungry you‘re not on your game and that Snickers is the bar of substance that sorts you out to be yourself. The campaign has enjoyed huge success internationally and we are optimistic that we will get positive response in India too.”

    The opening of the TVC shows four boys who are going in a car to play cricket. They are speaking in their colloquial language and out of those four, one of them is Rekha. The other boys are talking to her as if she is a boy. The fact is that the boy is hungry and thus, starts behaving like a Diva‘. ‘Kyunki hunger Acche Acchon Ko Badal Deta Hai‘. So, he rips into the Snickers bar on his friend‘s suggestion and comes back to being himself.

    Later, when they reach the cricket ground, the driver is hungry and hence, starts throwing tantrums. This role is played by Urmila. So the boys take out one more Snickers for him.

    Therefore, the theme of the ad is that you are not yourself when you are hungry. One should eat Snickers when hungry to refuel in-between meals.

  • Proximity India appoints Dinesh Swamy as creative leader

    MUMBAI: BBDO‘s CRM, digital and data arm Proximity India has appointed Dinesh Swamy as the creative leader.

    Swamy moves in from Law & Kenneth where he was working as the creative director- digital.

    He will report to BBDO India chairman and national creative director Josy Paul.

    Confirming the news to Indiantelevision.com Paul said, “Dinesh will take our philosophy of advertising ahead and explode it in the digital world. He will look after the social media, mobile and online activities.”

    Swamy began his digital journey as a web and graphic designer. In his career, spanning over 13 years, he has worked for brands such as Mercedes Benz, Emaar, Idea Cellular, MTV, Honda, Reliance Mobile, LIC, Volkswagen, Parle, Renault and Hero Motocorp. Prior to joining Law & Kenneth, he had also worked with Tribal DDB India, Flip Media and Red Apple Communications.

  • Mindshare wins media agency of the year at Spikes Asia ’12

    MUMBAI: Mindshare India walked away with the media agency of the year award at the Spikes Asia 2012 on Tuesday. The agency also won the grand prix in the media category for its campaign ‘Where What You Grow Is What You Eat‘ for Hindustan Unilever‘s (HUL) ketchup brand Kissan.

    The agency picked up a Gold Spike for ‘Tomato Ketchup Grows Tomato Farmers‘ (Kissan) along with two Silver Spikes; one each for HUL‘s Bru Gold coffee and Rin detergent. Mediacom also picked up two Spikes, a silver and a bronze, for the ‘You Shave. I Shave.‘ campaign for P&G‘s brand Gillette. Another GroupM agency, MEC, won a Bronze Spike for its ‘My Network Versus Your Network‘ campaign for Reliance Communications.

    BBDO India brought home a Creative Effectiveness Spike for their work on the Gillette Mach3 Turbo Sensitive Shavesutra project. Indian indie agency, which is now a part of the Dentsu Group Taproot, ranked second in the independent agency of the year category.

    Apart from the above, work from Indian agencies was awarded in Design (TBWA), Digital (BBH India), Film (Contract Advertising, Taproot India, DDB Mudra), Film Craft (Ramesh Deo Productions, BBH India, Taproot India, McCann Worldgroup India), Radio (Leo Burnett), Print and Poster (Leo Burnett, Taproot India), Outdoor (McCann Worldgroup, Ogilvy and Mather), Print (Grey Worldwide, DDB Mudra), PR (Bang Bang Films, Cheil Worldwide) and Promo and Activation (O&M) categories.

    India took the gold medal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The winning entry was by Maxus.

    This year, the awards received 4860 entries of which 397 were awarded.

  • India gets 75 entries shortlisted at Spikes Asia 2012

    MUMBAI: Spikes Asia 2012 announced the shortlists for 10 categories on day one of the festival. India got 75 of its entries shortlisted across the 10 categories announced so far.

    The categories in which shortlists have been announced are- Design, Digital, Direct, Outdoor, Media, Mobile, PR, Print, Print & Poster Craft and Promo & Activation.

    The most number of shortlisted entries from India are 15 from BBDO India. This is followed by DDB Mudra with 11 and Leo Burnett with 10. Ogilvy & Mather has nine entries shortlisted and McCann and Cheil have six each.

    BBDO India has been shortlisted for work on PepsiCo, DHL, P&G Gillette and J&J. Gillette‘s ‘Shave for the soldier‘ campaign has four in the shortlist while Gillette‘s ‘You Shave I Shave‘ has three. DHL has six shortlists. PepsiCo‘s 7 Up ‘Tweetathon‘ and Johnson‘s Baby ‘DIY calendar‘ has also featured in the shortlist.

    DDB Mudra has got its entries shortlisted for its work done for Stedfast – Paper Shredders, Cancer Patients Aid Association, Shree Shakti Ayurvedic Niketan, Golden Beverages- Coffee Gold, Sanctuary Asia, Prism Papyrus, Water Design Studio, PE Electronics – Electrolux Air-Conditioners, Volkswagen – Volkswagen Attention Assist System, Volkswagen – VW Passat, and Blossom Book House.

    Leo Burnett has been shortlisted for P&G – Tide Detergent, Door Step School, Bajaj Electricals- Bajaj Exhaust Fans, Leo Burnett- Gandhiji Font and Coca-Cola India – Coke Studio while Ogilvy & Mather Mumbai has been shortlisted for Perfetti Van Melle India- Mentos Sour Marbels, Cancer Patients Aid Association – Anti-Smoking Initiative.

    McCann WorldGroup India got shortlisted for Mumbai Western Union -Money Transfer, Perfetti Van Melle – Big Babol, Videocon- Videocon Refrigerator, Mankind Pharma – Gas-O-Fast, Zee Network – Dish TV, ATSS – Security Solutions.

    Nominations for Film and Print Craft, Branded Content, Creative-Effectiveness and Integrated are still to be announced.

    The winners of the metals will be announced at the awards night on Tuesday 19th September 2012.

    The Spike Asia Awards are awards for creative communications. They reward the best entries in Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.

    The entries are judged by leading international and regional creatives in Singapore during the week of the Festival.

  • BBDO India hires Sidheshwar Sharma to head Blackberry biz

    MUMBAI: BBDO India has appointed Sidheshwar Sharma as the regional business director on the Blackberry regional and local business.

    Sharma will be based in Mumbai and will report to BBDO India CEO Ajai Jhala.

    Sharma moves in from Grey Worldwide where he was working as client services director and managing the Reliance 3G business.

    Jhala said, “We are excited to have Sid on board. He fully subscribes to our mantra of ‘Create Acts Not Ads‘. We agreed on terms during his ‘action‘ vacation in Zanskar, a perfect prelude to his taking over the reigns of the Blackberry regional and India businesses”.

    Sharma comes in with close to 10 years of experience in the business of brands and ideas. Prior to joining Grey, he had also worked with Ogilvy & Mather and McCann Erickson. He has worked on clients like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Dove Shampoo, Kissan and Kodak.

  • Cannes: India adds 2 Gold on final day

    Cannes: India adds 2 Gold on final day

    MUMBAI: India landed up with two more gold on the last day of Cannes Lions, taking its final score to 24 metals that included four gold and 10 silver.

    BBDO India and Ogilvy & Mather India, the two shortlists, won in the newly launched Creative Effectiveness and Film Craft categories.

    Executed for Procter & Gamble’s Gillette Mach3 brand, BBDO’s campaign — ‘W.A.L.S‘ Women Against Lazy Stubble – bagged the top honour.

    In the Film Craft Lions category, O&M won gold for its film titled ‘Rail Gaadi’ (Train) created for promoting the Indian Railways. Introduced last year, this is the first time that India even got nominated in the category. The campaign, shot in Kolkata, was released on the occasion of the Delhi Commonwealth Games.