NEW DELHI: BBC World’s University Challenge road show will visit prominent colleges in Delhi this week after an enthusiastic response from college students in Kolkata, Bangalore and Mumbai.
Billed as a “spectacular” quiz show, BBC’s University Challenge quiz show – based on the UK’s most popular and one of the longest running quiz show formats in the world – comes to India in search of the best talent from the country’s top universities and colleges.
Hosted by India’s favourite quizmaster Siddhartha Basu, the programme premiered on BBC World on 7 August 2003 and is telecast every Thursday at 10 pm, with a repeat on Sundays at 10 am.
A press release says that BBC World has charted a 360-degree marketing approach to promote University Challenge with a mix of marketing tools such as radio promotions and contests; online promotion on Yahoo.com; print advertisements; SMS, on-ground and outdoor campaign. The show producers claim to have received a tremendous response through the SMS and online contests.
As a part of the on-ground initiatives, between 25 August and 29 August, the University Challenge road show will visit several colleges in Delhi such as St. Stephen’s College, The Hindu College, Sri Ram College of Commerce, Lady Sri Ram College, Jesus and Mary College amongst others. The other prominent colleges that will be visited as part of the road shows are: Hansraj College, Kirorimal College, Miranda House, Sri Venketaswara College and Daulat Ram College.
The release says that the road shows feature lots of questions and instant prizes; and a special contest where two lucky winners out of all the winners of the road shows get an opportunity to interact with Siddhartha Basu over dinner.
Sponsored by Samsung Sound, the University Challenge quiz covers the gamut of sports, theatre, technology, industries, film, music, dance, science and medicine, television, advertising, art and literature, destinations, cuisine and many other areas.
Tag: BBCW’s
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BBCW’s University Challenge road shows in Delhi 25-29 August
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BBCW’s quiz show ‘University Challenge’ starts 7 August
NEW DELHI: BBC World will showcase the famous quiz show University Challenge in search of the best talent from the country’s top universities and colleges.
If it is the College Bowl in the United States, it is the University Challenge in Britain. The Indian version of the Challenge is hosted by ace quiz master Siddharth Basu and will be on air from 7 August, with additional appointment to view on Sundays.
Over 27 episodes, the best quizzing teams from the top institutes will battle it out to win the prestigious trophy. A press release says that the current format in the UK involves 24 teams a year. After an initial written application, a team of University Challenge staff tours the UK to interview and test the applicant teams.
In all, teams representing approximately 250 universities or university colleges are seen annually. In each of those cases, a standardised quiz and personal interviews are used.
Following that “road trip”, the average team score on the quiz and the interviews are used to select the 24 teams for the year’s series.
The release adds that there were over 350 entries from prestigious colleges across India. University Challenge in India is being sponsored by Samsung Sound.
There will be other attractions, too, as the launch party yesterday indicated where hot babe Mandira Bedi, Cyrus Broacha, Rahul Bose and Sharon Prabhakar pitted their knowledge against each other along with four students, two each from India and Britain.Also read:
BBC World’s new quiz show to challenge students