MUMBAI: FremantleMedia International (FMI) is set to satisfy the appetites of international audiences with its latest deal with BBC Productions for the global distribution rights (excluding the UK and EIRE) of Simply Nigella (6×30).
Starring the internationally renowned food writer and TV cook Nigella Lawson, Simply Nigella will make its debut to TV buyers at the upcoming MIPCOM and air on the UK’s BBC 2 later this year.
Inspiring and uplifting, Simply Nigella introduces viewers to a new-pared down approach to cooking and eating by demonstrating easy to prepare recipes that are designed to nourish the soul. The series delivers a true sense of balance between lightness and lushness with a mix of tasty everyday meals, crowd pleasing feasts and indulgent sweet treats.
Creating a handful of dishes per episode, Lawson showcases her talents in the kitchen, using each recipe to connect with the audience like never before. She shares the story behind each meal and focuses on specific ingredients revealing what makes them her favourites as well as divulging her culinary tips to ensure cooking is as stress free as possible. Lawson also ventures beyond the kitchen visiting local suppliers and independent food stores to source fresh quality produce to include within her recipes. From healthy breakfasts and gluten free goodies, to decadent desserts; Simply Nigella promises food that’s not only reassuringly simple but will appeal to every palette and make us feel more alive.
Lawson said, “Making Simply Nigella has been a joy, and it gives me such pleasure to be able to share these new recipes in a fresh and relaxed format with home cooks far and wide.”
FMI director of non scripted, UK, EMEA and Asia Pacific Angela Neillis added, “Simply Nigellas trips away the fuss of cooking to concentrate on the meals that make our lives happier, stress free and even more delicious. FMI is beyond thrilled to be working with the BBC and the gorgeously talented Nigella Lawson on this fresh new show which reveals her at her very best.”
Simply Nigella executive producer Jennifer Fazey said, “As Nigella says herself, Simply Nigella isn’t just about food that will make you feel good as you eat it – but as you cook it too. The real treat however is finding out how some of her new dishes came into being, as we watch Nigella tell us the stories of the eclectic people and places that have inspired her since she was last on our screens. The result is a mouth-watering menu bursting with flavour that will make you feel happy as you cook and eat. Who doesn’t want that at the end of a busy day?!”
Directed by Dominic Cyriax and executively produced by Jennifer Fazey, Simply Nigella will feature six episodes plus a one-hour Christmas special filmed in Kansas. The episode will see Lawson create a broad range of festive dishes and features her guide to stress-free cooking and entertaining over the holidays.
This global distribution deal sees Lawson join FMI’s ever expanding catalogue of culinary stars, which includes Jamie Oliver, Jimmy Doherty, The Hairy Bikers, Lorraine Pascal, Martha Stewart, Anthony Bourdain, Silvia Colloca, Anabel Langbein and Haylie Duff.
