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Tag: BBC Global

  • BBC Global chooses Taboola to recommend content

    BBC Global chooses Taboola to recommend content

    Thiruvananthapuram: BBC Global has inked a deal with Taboola for content recommendations to drive more traffic to the news websites of the British company. 

    Taboola will assist BBC in choosing the right content to be published on its international news, sports, and related sites. 

    “As our readership grows and changes, we constantly seek out technology companies like Taboola to help us keep pace (with changing dynamics).  Our robust standards for data and quality are paramount and we have chosen to work with Taboola because of the adaptability of their recommendation platform and their understanding of our requirements. We are very much looking forward to forming a fruitful relationship going forward,” said Errol Baran BBC Global News, senior vice president- business development and innovation, global advertising, and story works. 

    Taboola founder and chief executive officer Adam Singolda said, “We are very pleased to officially hold the title of exclusive content recommendations provider for BBC Global News. To take on this role, we needed to earn the absolute trust of the BBC that we can meet their requirements. As a result, we have built a true partnership and we cannot wait to further innovate together. This alliance fits perfectly with our focus on premium publications and brands, and we’re confident our products will help grow revenue across BBC sites.”

    BBC News is widely considered the world’s most trusted international news broadcaster which caters to more than 438 million people around the world each week across TV, online, apps, and social media. BBC.com saw record reach over the past year, with 145 million unique browsers each month. 

    BBC Global News will now start using Taboola products across its global news and sport sites to drive revenue while maintaining the user experience (UX) and keeping the integrity of the BBC brand intact. 

  • BBC Global News rolls out ‘Be Everywhere’ campaign; targets advertisers

    BBC Global News rolls out ‘Be Everywhere’ campaign; targets advertisers

    MUMBAI: The British Broadcasting Corporation (BBC) Global News will take campaign launches to another level when it premieres its new trade campaign ‘Be Everywhere’ during ongoing Cannes Lions’ Lion Innovation to be held on 25 – 26 June.

     

    Using the latest in virtual reality technology, the channel will launch a dramatic new interactive trade campaign to showcase how it delivers personal, portable and on-demand news for the digital age. The campaign illustrates the innovative digital opportunities available to advertisers in a new and unique way.

     

    BBC Global News sales and marketing director Chris Davies tells indiantelevision.com, “The key message of the ‘Be Everywhere’ campaign is that we are undertaking a complete transformation of the BBC news experience; putting video and personalisation at the heart of what we deliver. And what better way to highlight our enhanced digital offer to potential and existing clients than to showcase how we use the latest technology. This is a first burst which we can build upon later in the year.”

     

    “The ‘Be Everywhere’ campaign positions BBC World News and BBC.com/news in a changing media landscape. It looks at the trends that have driven (and will continue to drive) the way people consume content and then provide insights into how BBC is developing its offer for audiences,” he adds.

     

    India is one of the fastest growing mobile markets in the world and advertisers are focusing on the digital platforms to grab eyeballs. “In India bbc.com remains the #1 international news site reaching 3 million unique users, while clocking 13.7 million page views across desktop and mobile according to the latest Omniture data (April 2015 traffic). And we are among the top general news category websites in India which includes competition from India’s domestic sites. On TV we are available in more than 385 million households, globally. So as you can see this provides many opportunities for advertisers looking for a seamless multiplatform, innovative solution,” informs Davies.

     

    BBC will be targeting agencies and clients across UK, France, Central and Eastern Europe, UAE, Singapore, India, Hong Kong, USA and Canada, Latin America and Africa with the campaign.

     

    Emphasising on the target group for the campaign, Davies asserts, “Advertisers and agencies are our major target. We are sending out more 700 (cardboard) VR viewers via direct mail, along with an electronic direct mail to around another 15000 targets sharing the video. We have also developed more than 40 experiential (plastic) VR headsets offering the full immersive experience for use at global events.”

     

    The ‘Be Everywhere’ campaign was orchestrated by GNL’s trade marketing and proposition teams, with external creative support from gyro London, Inition and Wiseyeti.