Tag: Bausch + Lomb

Henna Pande returns to FCB Kinnect as EVP – north, ready for a new chapter

MUMBAI: FCB Kinnect has welcomed back Henna Pande as executive vice president – north. Following a well-deserved sabbatical in 2024 to focus on personal well-being, she is set to steer the agency’s Delhi operations towards further expansion and innovation.

With over 15 years in the industry, Pande played a pivotal role in strengthening Kinnect’s presence in the north. During her six-year tenure, culminating as vice president (North), she expanded the Delhi team from 15 to over 100 professionals and worked with global clients such as Amazon, Nokia, Bausch + Lomb, vivo, and Vistara.

“Rejoining FCB Kinnect feels like returning home,” Pande shared. “Having built the Delhi operations from the ground up, I look forward to this next phase. Working with Rohan Mehta and Chandni Shah has always been an exciting, high-impact experience. Now, with Neville and Priyanka driving an idea-first culture, we have a distinct advantage in turning bold creative thinking into measurable success. The ambition and vision at Kinnect are unparalleled, and I am eager to set new benchmarks and make a meaningful impact.”

FCB Kinnect & FCB/SIX India CEO Mehta described Pande as a driving force in the industry, with a keen understanding of business and a strong ability to blend innovation with operational excellence.

COO Shah added, “Pande has been instrumental in shaping our presence in the north. She understands what makes Kinnect unique – a culture built on creativity, agility, and seamless collaboration. With her back in Delhi, we are poised for even greater success.”

March 24, 2025
DDB MudraMax wins media duties of Bausch and Lomb India

MUMBAI: Following a multi-agency pitch, DDB MudraMax has bagged the media duties of the US eye health product giant – Bausch and Lomb.

DDB MudraMax would be partnering with the Bausch & Lomb for their ATL media planning and strategy requirements. The agency will also utilize its expert approach, analysis, understanding of consumer and value proposition to further strengthen the position of the brand in the Indian market.

Vision Care at Bausch & Lomb business unit head – Indranil Chakravarty added, “The contact lens user base is low in India due to various myths and perceptions which are far from reality. It is perceived as difficult to wear, uncomfortable and above all costly. Bausch & Lomb is trying to grow the category by targeting the bottom of pyramid by introducing iConnect which at INR 200 p.m is the most affordable lens in its category. This will redefine the entry level prices for contact lens user in India. Bausch and Lomb is the category leader in India and through mass communication we are trying to expand the category and create awareness. We are happy to partner with DDB MudraMax and are banking heavily on their expertise to spread our communication far and deep amongst our target segments and geographies.”

Bausch & Lomb India SAARC – MD Sanjay Bhutani said, “Contact Lens industry in India is at a very nascent stage with penetration rate of around 6% of the population requiring vision correction. As a market leader it becomes our responsibility to grow the category through increasing penetration and reach with more market appropriate products.”

DDB MudraMax-Media EVP Tarun Nigam said “Bausch & Lomb was looking at a very specific set of interventions for their brand. This assumed greater importance as the brand has been absent from mass-media for the last few years. The win is a result of an amalgam between strategy and creative media application, to ensure best possible message targeting.”

October 4, 2016
DDB MudraMax wins media duties of Bausch and Lomb India

MUMBAI: Following a multi-agency pitch, DDB MudraMax has bagged the media duties of the US eye health product giant – Bausch and Lomb.

DDB MudraMax would be partnering with the Bausch & Lomb for their ATL media planning and strategy requirements. The agency will also utilize its expert approach, analysis, understanding of consumer and value proposition to further strengthen the position of the brand in the Indian market.

Vision Care at Bausch & Lomb business unit head – Indranil Chakravarty added, “The contact lens user base is low in India due to various myths and perceptions which are far from reality. It is perceived as difficult to wear, uncomfortable and above all costly. Bausch & Lomb is trying to grow the category by targeting the bottom of pyramid by introducing iConnect which at INR 200 p.m is the most affordable lens in its category. This will redefine the entry level prices for contact lens user in India. Bausch and Lomb is the category leader in India and through mass communication we are trying to expand the category and create awareness. We are happy to partner with DDB MudraMax and are banking heavily on their expertise to spread our communication far and deep amongst our target segments and geographies.”

Bausch & Lomb India SAARC – MD Sanjay Bhutani said, “Contact Lens industry in India is at a very nascent stage with penetration rate of around 6% of the population requiring vision correction. As a market leader it becomes our responsibility to grow the category through increasing penetration and reach with more market appropriate products.”

DDB MudraMax-Media EVP Tarun Nigam said “Bausch & Lomb was looking at a very specific set of interventions for their brand. This assumed greater importance as the brand has been absent from mass-media for the last few years. The win is a result of an amalgam between strategy and creative media application, to ensure best possible message targeting.”

October 4, 2016
Bausch & Lomb Forays into India’s Thriving $230 Million Aesthetics Market

Mumbai: Contact lens major, Bausch & Lomb has entered into India’s booming aesthetic market with launch of leading U.S. brands like ‘Thermage’ & ‘Fraxel’. The move comes in to address the burgeoning $230 million Aesthetics market. According to rough industry data, India performs 1.1 million cosmetic procedures every year.

Bausch & Lomb intends to cater to India’s HNI’s (high net worth individual) segment who are looking & demanding for world-class aesthetic treatments. It will come up with wide range of invasive & non-invasive aesthetic treatments into the anti-ageing, skin tightening, body-contouring and skin enhancement segment. Brands like Thermage, Fraxel and Clear+Brilliant being launched now. Other brands like Liposonix, Vaserlipo, Vasershape and Isolaz will be launched at market appropriate time.

These brands are targeted at top Indian cosmetologists including dermatologists and leading chains of skin care clinics who will further offer the treatment to end-consumer. Currently in India, such aesthetic procedures from a leading cosmetologist in metros, may cost anywhere between $300-$1300 per treatment.

The company intends to achieve a 10% market share in next 2-3 years, especially in the non-invasive segment, said Mr. Sanjay Bhutani, Managing Director, India & SAARC at Bausch & Lomb India.

Talking about the Vision for Bausch & Lomb aesthetics business, Mr. Bhutani said, “With over 7,000 customers worldwide who have been using our brands, our products have already been used for over 2 million treatments across 100 countries. Our devices are a combination of science, substance & style. Now, beauty conscious Indian consumers will also have access to best-in-class aesthetic treatment.”

Bausch & Lomb India owns more than 60 % market share in lens category and around 90% market share in lens care category, also offers the most comprehensive portfolio in IOL’s, Phaco machines and other eye health products.

November 26, 2014