Tag: Bates CHI&Partners

Bates CHI&Partners Mumbai wins Kelzai Secrets’ Volcanic Water account

MUMBAI: In a multi agency pitch, Kelzai Secrets has awarded its natural mineral water business to Bates CHI&Partners.

Kelzai Secrets director Mit Karia said, “It is India’s first volcanic water in the premium natural mineral water category and a completely new product experience with which we are sure to win over customers. We are glad to partner with Bates in this task as they displayed their sharp creative thinking and a great enthusiasm for the brand.”

Bates CHI Mumbai president & head of office Asheesh Malhotra added, “It’s a recipe to brew a storm in the natural mineral water category. We are very excited to be part of Kelzai’s journey, right from its start.”

Bates CHI Mumbai chief strategy officer Sourabh Mishra said, “The creative task is to make people re-look at this category by bringing about a change in behaviour and not merely create brand awareness.”

September 9, 2015
Asheesh Malhotra joins Bates CHI&Partners as Mumbai head

MUMBAI: Bates CHI&Partners has appointed Asheesh Malhotra as president and head of its Mumbai office.

Malhotra will report to CEO Srikanth VS and will work closely with chief strategy officer Sourabh Mishra and chief creative officer Manmohan Anchan (Maac), NCD Sagar Mahabaleshwarkar and other members of the management team to drive the India growth agenda.

Srikanth said, “Asheesh is one of the most talented people in our business today. In particular, he shines at growing existing client relationships and winning new business. His appointment is key to our growth agenda, by demonstrating fully our ability to deliver ‘Big Ideas for Ambitious Brands’.”

Malhotra with 18 years of experience, including his term with Ogilvy Mumbai from where he moves to Bates CHI&Partners, saw him leading the business on the largest Unilever portfolio – the beverages division for south Asia. Besides Unilever, he also led the Castrol lubricants global hub in India, BP corporate and a clutch of financial businesses – Bank of India, SBI Life Insurance and Federal Bank.

Anew business junkie Malhotra said, “Bates CHI&Partners is a true blue new model agency. It breaks the traditional mould of ‘in-house only talent and resources’, and instead practices true collaboration by pulling together the best resources that the world has to offer, especially in the disciplines of digital, social and retail. As a result, we can offer solutions that are designed to break through more quickly, thus saving clients loads of media bucks. Recent interactions with clients have reaffirmed the need for such a nimble and creative agency model.”

From 2001 to 2009, Malhotra worked at Lowe Mumbai where he headed the Prudential Life Insurance brand since its inception in India.

August 6, 2014
Bates CHI&Partners bags creative mandate of Dalmia Cement Bharat

MUMBAI: Bates CHI&Partners has won the creative mandate for Dalmia Cement Bharat. The win comes on the back of a multi-agency pitch.

Dalmia Cement Bharat has their cement footprint spread across south and east India through a portfolio of regional brands. They are a leading brand in super specialty cements used for airstrips, oil wells and railway sleepers.

Dalmia Cement Bharat senior executive director group marketing and corporate communication BK Singh said, “A historic launch in 2013 helped Dalmia brand to quickly establish itself as a leader in the cement industry in the north east region. We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavor, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Abeer Chakravarty and his team on board.”

June 25, 2014
Bates CHI&Partners to acquire Temple Advertising

MUMBAI: Bates CHI&Partners announces it has agreed to acquire the business and assets of Temple Advertising, a boutique advertising agency based in Bangalore.

“Bates CHI&Partners defined business mission is to create big Ideas for ambitious brands,” said Bates CHI&Partners CEO David Mayo. “In developing our strategy in India we are building a creative network with scale,” he added. “Temple is a renowned creative agency with a strong reputation and a broad vision of the world and with them around the table, we will deliver on this promise.”

Temple is a Bangalore-based advertising boutique agency co-founded in 2004 by Manmohan Anchan, Vidur Vohra and Srikanth VS.

Srikanth VS will become CEO and Manmohan Anchan will become CCO of Bates CHI&Partners in India and they will jointly assume the role of managing partner of the group overseeing all five Bates CHI&Partners offices in Mumbai, Delhi, Bangalore, Kolkata and Dhaka.

Srikanth said, “We are incredibly excited to be part of a new agency set up in a new India environment and we hope to capture this new mood to build our business.”

To underline the partnership and collaboration principles of this company, the agencies in Bangalore will merge and become Bates CHI&Temple, with the rest of the network retaining the original Bates CHI&Partners branding.

Anchan said, “At Temple, we pride ourselves on our work. If it sells, it’s working. If it builds a brand, it’s working. We don’t create work for clients or juries, we create work that works. The time is right for a new agency in India to give variety to the current order of things.”

Temple has worked with clients across diverse categories such as automotive, education, fashion and retail, FMCG, foods, media & entertainment, real estate and technology. Their clients include Embassy Group, eTV Kannada, Future Lifestyle Fashions (including Indigo Nation, Scullers, Manchester United, Jealous21), Pearson Education, Reliance Trends, Sumeru Frozen Foods, TVS Motors, Vaswani Group and Wipro Technologies.

June 5, 2014