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Tag: Bates

  • TBWA India names Rohit Mukherjee executive creative director in Gurgaon

    TBWA India names Rohit Mukherjee executive creative director in Gurgaon

    MUMBAI: TBWA India has hired Rohit Mukherjee as executive creative director at its Gurgaon office, tasking him with sharpening the agency’s disruption philosophy and raising the creative bar for clients.

    Mukherjee, who brings close to 20 years in advertising, joins from Dentsu Creative Isobar where he rose to group executive creative director, leading integrated, digital-first campaigns for major Indian brands. He began his career with an internship at Rediffusion Y&R and went on to stints at Publicis, Mccann, DDB Mudra and Bates, shaping campaigns for Airtel, Nestlé, Colgate-Palmolive, Dabur, Diageo and Kia Motors. Among his best-known works is Colgate’s “Kya aapke toothpaste mein namak hai?” platform.

    TBWA India, chief creative experience officer, Russell Barrett called Mukherjee “an accomplished creative individual with a great pedigree of ideas and executions,” adding that he was “just the right kind of pirate to lead and inspire the office forward.”

    For his part, Mukherjee said he relished the agency’s disruption credo. “To create in any field, you need to disrupt. The very fact that for tbwa, disruption is its raison d’être is provocation enough for any creative,” he noted.

    Mukherjee’s work has earned recognition at Cannes Lions, Spikes, Kyoorius, Abbys, Effies, New York Festival, Adfest and the Clios. Off duty, he is a collector of stories, whether through photography, trivia or conversations with strangers.
     

  • Wavemaker veteran Ravishankar Iyer jumps ship to Hogarth as strategy chief

    Wavemaker veteran Ravishankar Iyer jumps ship to Hogarth as strategy chief

    MUMBAI: Ravishankar Iyer, the former national head of communications planning at Wavemaker, has landed at Hogarth as advisor-head of strategy. The appointment marks a homecoming of sorts for the Mumbai-based strategist, who returns to the WPP fold after a six-year stint at the media agency.

    Iyer’s career spans over two decades in India’s advertising trenches. At Wavemaker, he built what the company called a “highly successful full funnel content practice” anchored on culture, data and commerce. Before that, he spent four years at Mindshare, where his team became one of the country’s most garlanded, handling marquee accounts including Star TV Network, Castrol, Facebook and HSBC.

    The strategist’s résumé reads like a who’s who of Indian advertising: stints at Ogilvy & Mather, Bates, Lowe Lintas and McCann Erickson. He even dabbled in the start-up world as marketing director at VPTA, a grassroots sports venture.

    Hogarth, WPP’s creative execution powerhouse, appears keen to beef up its strategic muscle as brands demand more integrated approaches. Iyer’s appointment suggests the agency is betting on old-school planning chops to navigate an increasingly complex media landscape.

    The move comes as advertising’s traditional boundaries continue to blur, with strategy, creative and media planning increasingly overlapping. For Iyer, it’s another chance to apply his “cultural provocation” philosophy—this time from Hogarth’s Mumbai office.

  • Bates CHI to Xploree Key creativity

    Bates CHI to Xploree Key creativity

    MUMBAI: KeyPoint Technologies, a global leader in mobile language technology, has awarded the creative mandate for Xploree, its flagship product, to Bates CHI & Partners. Xploree is the tech major’s forerunner mobile keyboard product, which is available on the Android OS as of now. Bates was chosen as Xploree’s creative partner after a competitive multi-agency pitch.

    This creative alliance is expected to augment the branding process of the smart keyboard amongst India’s mobile and app-hungry user base. The tie-up aims at introducing a whole new ethos into India’s ever-evolving online consumer story of connected lifestyles – through the revolutionary keyboard.

    Bates CHI India CEO VS Srikanth said Xploree was a unique amalgamation of a keyboard and lifestyle. As Bates would be building the brand and the category demand from scratch, it would be challenging. Bates will be taking up the task to design a unique brand identity for Xploree.

    Bates Bangalore sr. vice president & branch head Naveen Raman said they were excited to work with a young and driven bunch of professionals who were passionate. Digitalisation of vernacular languages would be next big thing, and Xploree would be the front-runner.

    KeyPoint director (marketing) Deepti Mani Saxena said their stated intent was to make the smart mobile device an ultimate responsive solution through the Xploree keyboard. Bates CHI stood out amongst competition and demonstrated good insights and out-of-the-box ideas.

  • Bates CHI to Xploree Key creativity

    Bates CHI to Xploree Key creativity

    MUMBAI: KeyPoint Technologies, a global leader in mobile language technology, has awarded the creative mandate for Xploree, its flagship product, to Bates CHI & Partners. Xploree is the tech major’s forerunner mobile keyboard product, which is available on the Android OS as of now. Bates was chosen as Xploree’s creative partner after a competitive multi-agency pitch.

    This creative alliance is expected to augment the branding process of the smart keyboard amongst India’s mobile and app-hungry user base. The tie-up aims at introducing a whole new ethos into India’s ever-evolving online consumer story of connected lifestyles – through the revolutionary keyboard.

    Bates CHI India CEO VS Srikanth said Xploree was a unique amalgamation of a keyboard and lifestyle. As Bates would be building the brand and the category demand from scratch, it would be challenging. Bates will be taking up the task to design a unique brand identity for Xploree.

    Bates Bangalore sr. vice president & branch head Naveen Raman said they were excited to work with a young and driven bunch of professionals who were passionate. Digitalisation of vernacular languages would be next big thing, and Xploree would be the front-runner.

    KeyPoint director (marketing) Deepti Mani Saxena said their stated intent was to make the smart mobile device an ultimate responsive solution through the Xploree keyboard. Bates CHI stood out amongst competition and demonstrated good insights and out-of-the-box ideas.

  • NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    MUMBAI: NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon. He moves from Cheil Worldwide, Gurgaon where he was Group Creative Director leading a team handling Samsung mobiles, televisions and home appliances besides other business. Navin replaces the erstwhile ECD team of Nakul Sharma and TirthaGhosh.

    “At Havas, we are working towards not just blurring the line between digital and traditional creative but completely erasing it. And a creative leader who is comfortable with and excited by both is what we needed. I think we have found that person in Navin”, said Nima DT Namchu, Chief Creative Officer, Havas Worldwide, India. Theeng will report to Namchu and will be responsible for digital and traditional creative output of Gurgaon office.

    Welcoming Navin aboard, Chief Executive Officer, NirmalyaSen said – “Navin’s appointment is a part of our further strengthening of our already robust offering in Gurgaon. Navin brings with him not just an impressive track record as a creative mind, but also a reputation for leading his team to creative excellence. I wish him great success with Havas Worldwide.”

    “It’s a bit of a homecoming”, said Theeng. This is his second stint at the agency after a fairly long first stint. “But other than that, everything has changed. Technology was a bit of a bugbear 10 years back, but now the possibilities are endless. You can expect to see more technology-infused ideas coming from Havas.”

    In the 18 years he has been in the industry, Navin has worked with Bates, McCann Erickson, Euro RSCG, Rediffusion DY&R, Contract and Cheil handling brands across categories such as consumer durables, colas, airlines, mobile phones, liquor, real estate and sports.

    Along the way, he has won accolades at Cannes, The One Show, New York Festival, Spikes Asia and Goafest Abbys with quite a few of the wins in the ‘Integrated Category led by Digital’.

  • NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    MUMBAI: NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon. He moves from Cheil Worldwide, Gurgaon where he was Group Creative Director leading a team handling Samsung mobiles, televisions and home appliances besides other business. Navin replaces the erstwhile ECD team of Nakul Sharma and TirthaGhosh.

    “At Havas, we are working towards not just blurring the line between digital and traditional creative but completely erasing it. And a creative leader who is comfortable with and excited by both is what we needed. I think we have found that person in Navin”, said Nima DT Namchu, Chief Creative Officer, Havas Worldwide, India. Theeng will report to Namchu and will be responsible for digital and traditional creative output of Gurgaon office.

    Welcoming Navin aboard, Chief Executive Officer, NirmalyaSen said – “Navin’s appointment is a part of our further strengthening of our already robust offering in Gurgaon. Navin brings with him not just an impressive track record as a creative mind, but also a reputation for leading his team to creative excellence. I wish him great success with Havas Worldwide.”

    “It’s a bit of a homecoming”, said Theeng. This is his second stint at the agency after a fairly long first stint. “But other than that, everything has changed. Technology was a bit of a bugbear 10 years back, but now the possibilities are endless. You can expect to see more technology-infused ideas coming from Havas.”

    In the 18 years he has been in the industry, Navin has worked with Bates, McCann Erickson, Euro RSCG, Rediffusion DY&R, Contract and Cheil handling brands across categories such as consumer durables, colas, airlines, mobile phones, liquor, real estate and sports.

    Along the way, he has won accolades at Cannes, The One Show, New York Festival, Spikes Asia and Goafest Abbys with quite a few of the wins in the ‘Integrated Category led by Digital’.

  • Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    MUMBAI: Leo Burnett announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

    Confirming the development, South Asia chief executive officer Saurabh Varma  said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj, we hope to get radical convergence around our purpose and radical divergence around how to get there.” 

    On his joining, Sinha commented, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”
    In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

    Sinha has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare. 

    Dheeraj is the author of two books on the Indian consumer market:  “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.

  • Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    MUMBAI: Leo Burnett announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

    Confirming the development, South Asia chief executive officer Saurabh Varma  said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj, we hope to get radical convergence around our purpose and radical divergence around how to get there.” 

    On his joining, Sinha commented, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”
    In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

    Sinha has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare. 

    Dheeraj is the author of two books on the Indian consumer market:  “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.

  • Ayan Chakraborty leaves Percet/H to fly solo

    MUMBAI: Percept/H chief growth officer Ayan Chakraborty has put in his papers at the agency. He will be starting a venture on his own in the coming weeks.

    An industry insider confirmed the news to indiantelevision.com and added, “We should be hearing details about the new venture by the first week of December though it is definitely going to be something to do with communications, advertising and branding.”

    It is also learnt that the venture will have its headquarters in Mumbai, but will have multi city operations.

    Chakraborty has been at Percept/H for the past two years. Before that he was executive vice president at Saatchi and Saatchi from July 2008 to July 2010. He has also served at Grey Worldwide, Bates, Equus and Rediffusion Y&R during his career of 17 years.