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Tag: Bata

  • Sushant Singh Rajput: A beloved of brands

    Sushant Singh Rajput: A beloved of brands

    NEW DELHI: The sudden demise of popular actor Sushant Singh Rajput has shocked the entire nation. The beloved actor who successfully transitioned from television to films made a mark for himself in a short span. His speculative acting, cheerful smile and the humble attitude towards fans and others gained him a special place in the heart of millions. 

    Prime minister Narendra Modi also condoled his death, saying ‘a bright young actor gone too soon.’

    His aura wasn’t restricted to the film industry but trickled down to the advertising world also. He was among those stars who had a kitty full of brands and was recognised for his quality work instead of quantity. 

    In 2011, he was spotted for the first time in a TVC of LUX soap with Aishwarya Rai. In 2013, Pepsi announced him as a brand ambassador for its sub-brand Pepsi Atom. He was seen promoting the product in ad campaigns. Rajput endorsed multiple brands and a variety of products ranging from Kingfisher, Lux Cozi, Garnier Men, Nissan Terrano to Close up, Flying Machine and One Plus.

    However, clear with his choice, he refused to endorse a fairness cream, and even rejected a proposal of Rs 15 crore, as he found it racist. 

    In 2018, Rajput joined hands with NITI Aayog to promote women entrepreneurship and motivate women to come forward and build a vibrant ecosystem. At the same time, he was seen promoting NITI Aayog’s digital payments campaign transforming India into a less-cash economy. 

    For another cause, he partnered with DHFL Pramerica Life Insurance to launch the Behtar India campaign, with an aim to take India towards a healthier, cleaner and greener future towards building a better India.

    Here’s a look at his most appealing ad campaigns over the years:

    Donear NXG
    Menswear brand Donear NXG collaborated with Rajput as its new brand ambassador. He was seen promoting the latest collection of the brand. 

    BATA
    European footwear major Bata roped him as a brand ambassador in 2018 to promote its casual range of footwears, and help brand become more relevant and aspirational among the younger generation.

    Whirlpool
    In 2018, the brand announced the association of Rajput along with Kriti Sanon to promote its wide range of appliances, and help accelerate the brand’s value among the new age customers. The duo was seen promoting various products in different ad campaigns.

    Syska
    In 2017, when the brand forayed into personal grooming category, it roped Rajput as its first brand ambassador to connect with the target audience. The move was intended so that the brand becomes familiar not only in the metro but also in the non-metro cities.

    Sonata
    Tata Group’s affordable watch brand Sonata roped in Rajput in 2017. The brand intended to showcase the aspiration of younger generations by the bold choices they make. The ad film, Khud Par Yakeen Karo was highly praised by people.

    He debuted with Zee TV’s popular daily soap Pavitra Rishta and soon entered Bollywood with his first film Kai Po Che! in 2013. The actor was critically praised for his performance in the film. His films such as PK, Kedarnath, Shuddh Desi Romance and MS Dhoni: The Untold Story helped him achieve tremendous success and established him in the Bollywood industry. He also played the role of an Indian detective in Byomkesh Bakshy for which he received critical acclaim. His latest movie, Chhichhore, won applauds from the audience. The actor will be posthumously seen in his last film Dil Bechara which was slated to release in May but postponed due to ongoing lockdown. The film will be  released online.

  • Contract India wins the global creative mandate for Bata

    Contract India wins the global creative mandate for Bata

    MUMBAI: Following a multi-agency global pitch, Contract India has won the creative mandate for Bata Brands globally. The new mandate will see Contract India become the global hub for strategic and creative duties for the European footwear major’s key geographies in LATAM, Europe, Asia and Africa with the support of its group companies within Wunderman Thompson, part of the WPP network that it belongs to. This significant global win comes on the back of the ‘Surprisingly Bata campaign’ that has brought in rich dividends for the brand in India and the Czech Republic. This hugely successful campaign, with Kriti Sanon & Sushant Singh Rajput as brand ambassadors, has been effective in helping Bata communicate its transformation into a fashion forward and contemporary brand from earlier being associated with school shoes and formal wear in India. This move into a fashion & lifestyle space has ensured higher traction with the younger demographic, increased footfalls and consequently, improved profitability.

    Speaking on their decision to award the global mandate to Contract, , Bata group chief marketing officer Isabelle Sakai said , ‘Contract India is a key strategic and creative partner for the Bata India operating company. The ‘Surprisingly Bata’ campaign has helped shift consumers perception about the brand, driving footfall to our stores and increasing sales. We are glad to award Contract India the Global mandate to roll out the ‘Surprisingly Bata’ campaign across the Bata world, smartly adapting the campaign idea to capture the local nuances of consumers insights. We are looking forward to a great partnership beyond the boundaries of India.’

    Contract India chief executive officer Raji Ramaswamy said, “We are delighted to be chosen by an iconic brand like Bata to partner with them in supporting their strategy and shaping their communications narrative across markets. Having done some great work for Bata in India, it is truly rewarding to now become the global creative and strategic hub for them which is a significant win for us and probably an industry first. Our team’s experience and capabilities in offering a multi-discipline integrated offering makes us well poised to drive the desired impact and achieve business outcomes for the brand across markets.”

    Wunderman Thompson South Asia chairman and Group CEO Tarun Rai commented, “Contract has partnered with the Bata India team extremely well to deliver fantastic business results. It is this partnership that gave Contract the opportunity to pitch for Bata’s global mandate. I am truly delighted that we could demonstrate the strength of our network around the world to help win this very prestigious account. I also feel a sense of pride that a campaign created in India is going global and will be executed in so many countries across the world. My congratulations to Raji, Rohit, Sagar and the entire team at Contract.”

    Contract India chief creative officer Sagar Mahabaleshwarkar said, “Winning this pitch strengthens our belief that clients are recognizing and appreciating our new approach towards creative thinking. We have managed to provide novel local insights and nuances which helped to create campaigns for each market. I am sure this approach will make a difference to the Bata business and bring consistency across the globe. And I am really looking forward to working on this exciting and challenging assignment.”

    Commenting on the win, Rohit Srivastava, Chief Strategy Officer at Contract said, “The challenge of transforming a solid but traditional brand to an exciting & desirable one has been an exciting one; and the effect that it has had on the business is what makes it especially rewarding & fulfilling. It reaffirms our belief & commitment that transformative strategies and expressions must drive not just perceptual shifts but critically, measurable business results as well. We’re excited about partnering them in taking this success across all key geographies, globally.”

  • Kriti & Nupur Sanon come together for Bata’s festive campaign

    Kriti & Nupur Sanon come together for Bata’s festive campaign

    MUMBAI: Getting its consumers camera-ready 24/7, Bata India launches its new festive campaign – “New Arrivals, Every Friday” featuring their brand ambassador, Kriti Sanon and her sister Nupur Sanon. In the age of social media, the selfie obsessed generation need to be camera ready constantly, demanding a variety of looks and styles. New Arrivals, Every Friday campaign by Bata addresses this need to look photo ready round the clock with their wide offerings and constantly adding newer styles every Friday.

    Joining Kriti on screen, Nupur is seen promoting Bata’s wide range of stylish footwear collection in trendy colours and a plethora of designs – ranging from ballerinas, ethnic, stilettos, sneakers and more, to surprise its fashionable consumers.

    With the launch of the campaign, the brand has rolled out a new TVC, conceptualized by Contract Advertising, featuring the cheerful Sanon sisters together for the very first time in a fashion ad.  The film starts with Nupur occupied with clicking and uploading pictures on her social media in her latest footwear purchase and Kriti gets pleasantly surprised with her shopping spree again! Kriti teases Nupur saying that she needs to face the camera more than her and that she doesn’t shop so extravagantly and Nupur wittingly iterates that she needs to be camera ready too for her social media.  Kriti compliments her shoes and an excited Nupur reveals that they are from Bata.  Mocking her sister, Kriti shows herself wearing the same heels!

    Talking about the TVC, Anand Narang, VP Marketing, Bata India Ltd said, “With the ever-growing social media universe, it has become natural to think about the photo opportunities of the day ahead, and that includes our outfit. To cater to the demand for trendy footwear, we’ve launched our new festive campaign, aimed at inviting younger consumers into the Bata stores and surprising them with new collections every Friday. Kriti being a strong youth role model will drive home the message that our new collections are not only available for different occasions like casual, ethnic, party and work but are also chic and on-trend.”

    Sagar Mahabaleshwarkar, CCO Contract said, “Today the youngsters need different looks round the clock and prefer presenting themselves in a different way for every occasion. And shoes complete these looks. Bata understands this and offers wide range of variety in terms of style, color and designs. The new arrivals every Friday is a very interesting property to have and quite challenging one too. We are sure this will help establish Bata as a fashion brand for youngsters, that understands their needs.”

    Bata’s latest collection for Women promises the coolest, freshest, and most stylish trends of the season for its consumers. Be it the trendy pumps, mules, sling-back heels, ankle-strap stilettos, block-heeled sandals, sneakers or loafers, the collection has a pair of shoes to snug your feet. So, get to your nearest Bata store and strap up your look of the day.

  • Finally, style and comfort rolled into one: take your pick from Bata’s new 9 to 9 collection

    Finally, style and comfort rolled into one: take your pick from Bata’s new 9 to 9 collection

    MUMBAI: Bata has come a long way since its inception. From being the ‘most comfortable’ footwear brand, it's now giving people the best of both worlds in terms of style and comfort. In line with the same philosophy, Bata has now launched its recent campaign for the new 9 to 9 collection which has a complete package, offering both style and comfort.

    “Bata’s new ‘9 to 9’ campaign is aimed at India’s young, working women who don't want to compromise on looking chic and stylish yet are practical enough to look at the comfort factor when they buy shoes. In our consumer research, we heard how non-stop comfort from morning to evening was important for them. Our new 9 to 9 collection consisting of Bata Comfit, Naturalizer, Hush Puppies and Bata contemporary styles offers non-stop comfort from 9 am to 9 pm. For all those early morning meetings to post-work dinner dates with friends, Bata’s new collection makes sure no woman has to compromise on style or comfort now,” said Anand Narang, Vice President – Marketing, Bata India, on the launch of the new campaign.

    Vineet Mahajan, Head of Art, Contract India, added, “When we started working on Bata, we created the platform of ‘Surprisingly Bata’. The idea was to communicate Bata’s range of stylish merchandise that people were unaware of. This time, Bata wanted to launch a range of comfortable shoes. Now ‘comfort’ is a quality that is already associated with Bata. So, the challenge was to communicate comfort as a benefit within the ‘Surprisingly Bata’ platform. Kriti Sanon, the face of Bata’s women range wanted to solve her friend’s problem and surprised her with the new 9 to 9 collection.The idea of the film was to let people discover the delight of wearing something that’s comfortable and surprisingly stylish too.”

    The campaign idea was to take the surprise thought further in this year's TVC where Kriti shows that style and comfort can surprisingly co-exist in the new range of Bata 9 to 9 collection. The campaign touchpoints include digital, website, social, influencers, retail, print, outdoor and Bata’s CRM channels.

  • Sushant Singh Rajput to be the new face for Bata men’s collection

    Sushant Singh Rajput to be the new face for Bata men’s collection

    MUMBAI: European footwear brand Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new stylish and casual range of footwear.

    This is in line with Bata’s objective to make the brand relevant and aspirational amongst the young and trendy consumers.

    The actor from Patna has acted in super-hit films like M. S. Dhoni and Kai Po Che and is considered a youth icon and trendsetter amongst his huge fan base comprising mostly GenNext. Rajput will initially be seen promoting Bata’s New Men’s Casual collection.

    Bata India chief executive officer Sandeep Kataria says, “Sushant is a multi-faceted actor who is a favorite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth.”

    Bata’s latest new casual collection with mesh, flyknit and lycra materials and light weight soles not only ups your cool quotient but also offers comfort, design and value for men who love the trendy and casual look. These sneakers (low cut and high ankle) are available in navy, beige, brown and olive colours.

    “Bata has always been one of my favourite brands and I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new ‘Be Surprised’ campaign showcasing the latest men’s casual collections. And believe me it will leave you surprised too,” mentions Sushant Singh Rajput, on his association with Bata.

    Bata already has Kriti Sanon as a brand ambassador for its women’s range and Smriti Mandhana as the face of their sports brand – Power. As Bata’s new brand ambassador for men’s footwear, Sushant Singh Rajput will be seen promoting Bata’s popular brands including the newly launched Bata New Men’s Casual collection, already available across all Bata stores.

    Bata has held a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear. It sells about 50 million pairs of footwear every year and serves over 120,000 customers almost every day.

    Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands like Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers. It retails in over 1,365 Bata stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India.

  • NDTV Prime official Broadcast partner for ‘The Delhi Brand Summit 2014’

    NDTV Prime official Broadcast partner for ‘The Delhi Brand Summit 2014’

    MUMBAI: NDTV Prime has partnered with The Delhi Brand Summit 2014 in its fourth edition as the official television broadcaster. Scheduled for August 22, this year’s conference will see leading marketers discuss the future of marketing.

     

    The Delhi NCR Brand Summit is the fourth edition of Paul Writer’s flagship event and will see 200+ marketers from India’s leading brands come together to discuss trends, debate ideas, and share knowledge. This year the Summit will also include a recognition programme for Delhi-NCR Hot 50 Brands.

     

    Partnering NDTV, Jessie Paul, CEO, Paul Writer said, “Marketing is at an exciting phase as we’re transitioning from the days of “mad ads” to ‘math ads”.  We’re excited to partner with NDTV Prime to broaden the conversation among the leading marketers on what’s the future of marketing.”

     

    “A conference that brings together 200 of India’s top marketers is bound to be exciting and filled with intellectual fireworks, and thanks to NDTV Prime we’re honored to extend the debate, best practices and discussion to the thousands of marketers that make India a top commerce destination”  she further added

     

    The Summit will see an amalgamation of eminent speakers from leading brands such British Airways, Intel, LinkedIn, Bata, Bharti Airtel, Dentsu Asia Pacific, OLX and Volvo Car among others.

     

    Catch all the insights from the world of marketing in a half hour special exclusively on NDTV PRIME on 30th August, on All About Ads Prime at 11:30 am.

  • Arun Sharma appointed as DDB Mudra head of planning

    Arun Sharma appointed as DDB Mudra head of planning

    MUMBAI: DDB Mudra has roped in Arun Sharma as head of planning, DDB Mudra Delhi. He will report in to DDB Mudra senior vice president Aditya Kanthy.

    Arun will be working on the agency’s client roster including Wrigley’s, Bata, Carrier Midea, India Yamaha Motors and Dabur among others.

    Arun joins DDB Mudra Delhi from Contract Advertising where he was VP, strategic planning. On joining DDB Mudra, Arun said, “DDB Mudra has a well known culture of planning and it’s an opportunity for me to partner Vandana and Aditya in implementing the bold planning vision for the agency.”

    With over 14 years of experience, Arun has worked on automobiles, telecom, confectionery, education, home appliances and airlines to name a few.

    Commenting on Arun’s appointment, DDB Mudra Group, Delhi president Vandana Das said, “I Welcome Arun to the DDB Mudra Group family. He has vast experience across categories and I’m sure with his experience, he would be able to add value to all our current businesses and also towards our new business initiatives.”

    Adding to this, DDB Mudra senior VP planning  Aditya Kanthy said, “Arun is a bright, ambitious and full of energy – just the kind of person we were looking for to lead our terrific young planners in Delhi. His experience is a good match for our client profile. He should have no trouble easing into our culture. I’m sure he’ll enjoy it.”

    In his earlier stints with leading agencies like Lowe, Saatchi & Saatchi and Rediffusion Y&R he got the opportunity to work on some of the largest brands in the country like Airtel, Hyundai, and Maruti Suzuki.

    Arun also had a two-year stint with ABN Amro Bank, before Contract, where he was one of the key persons responsible for the launch of ABN AMRO Broking, the retail brokerage division of ABN AMRO and managed NRI Banking.

  • Arun Sharma appointed as DDB Mudra head of planning

    Arun Sharma appointed as DDB Mudra head of planning

    MUMBAI: DDB Mudra has roped in Arun Sharma as head of planning, DDB Mudra Delhi. He will report in to DDB Mudra senior vice president Aditya Kanthy.

     

    Arun will be working on the agency’s client roster including Wrigley’s, Bata, Carrier Midea, India Yamaha Motors and Dabur among others.

     

    Arun joins DDB Mudra Delhi from Contract Advertising where he was VP, strategic planning. On joining DDB Mudra, Arun said, “DDB Mudra has a well known culture of planning and it’s an opportunity for me to partner Vandana and Aditya in implementing the bold planning vision for the agency.”

     

    With over 14 years of experience, Arun has worked on automobiles, telecom, confectionery, education, home appliances and airlines to name a few.

     

    Commenting on Arun’s appointment, DDB Mudra Group, Delhi president Vandana Das said, “I Welcome Arun to the DDB Mudra Group family. He has vast experience across categories and I’m sure with his experience, he would be able to add value to all our current businesses and also towards our new business initiatives.”

     

    Adding to this, DDB Mudra senior VP planning  Aditya Kanthy said, “Arun is a bright, ambitious and full of energy – just the kind of person we were looking for to lead our terrific young planners in Delhi. His experience is a good match for our client profile. He should have no trouble easing into our culture. I’m sure he’ll enjoy it.”

     

    In his earlier stints with leading agencies like Lowe, Saatchi & Saatchi and Rediffusion Y&R he got the opportunity to work on some of the largest brands in the country like Airtel, Hyundai, and Maruti Suzuki.

     

    Arun also had a two-year stint with ABN Amro Bank, before Contract, where he was one of the key persons responsible for the launch of ABN AMRO Broking, the retail brokerage division of ABN AMRO and managed NRI Banking.

  • The new store showcases the latest winter 2013 collection from Bata

    The new store showcases the latest winter 2013 collection from Bata

    MUMBAI: Bata today opened its largest store in India at Viviana Mall, Thane-W. The store was inaugurated by Bollywood sensation, Alia Bhatt, Mr. Jack Clemons, CEO, Bata Shoe Organization and Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India were also present during the ceremony which was followed by the grand launch of the upcoming Autumn Winter Collection. Spread across 20,000 sq.ft, the store offers an extensive range of more than 2,500 styles of footwear and accessories like handbags, sunglasses, clutches, scarves.

    Alia Bhatt along with other models unveiled the autumn winter collection with an exclusive ramp walk. Over 100 guests attended the fashion show which showcased this season’s latest looks and must-have pieces from Bata.

    Speaking at the opening, Alia Bhatt, said, “I have always admired Bata as a brand and I am delighted to be associated with the launch of its largest store in the country. I have been a Bata customer since childhood and it has always stood by its promise of excellent quality at great value. The new store looks very appealing and I love the new youthful collection that Bata is offering for the upcoming season.”

    Mr. Jack Clemons, CEO, Bata Shoe Organization, said: “We’re really excited about growing our presence with the opening of our biggest store in the country. Our new store really showcases an extensive range of Bata footwear and accessories. I am confident that with our new collection we will offer something truly special to our every customer shopping at the store.”

    Speaking at the opening, Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India commented: “We are thrilled to open our biggest store in Viviana mall, Thane. Mumbai is an important market and also an exciting city for us to grow our business. Our objective is to make shoe shopping a more pleasurable affair for our consumers making high volume of merchandise available under one roof. Bata India is expanding its retail chain, opening atleast 100 stores every year in the same global format and are more than 4000 square feet average. These stores have enough space to present consumers with the largest variety of footwear designs and styles, with the best in class service.”

    “Today’s evolved consumer has multiple footwear needs for specific purposes, like dress, sports, outdoor, comfort, party, sports casual etc. Our shoe line now is updated and improvised and is better segmented to adapt to the changing needs of the consumers. This segmentation is also reflected in the new large stores we are opening where we can display each segment much better for the ease of identification and shopping by the consumer.”

    These new format stores offer a huge variety of shoes for men, women and children. Bata offers stylish and chic shoes for the women in charge, both while are in the office, or go out.
    Bata has continued to focus on improvements in shoe designs through constant research and development. The footwear collection has been vastly improved during the years with the Company launching trendy and fashionable designs which has been well received by the modern day young customer. These new designs have resulted in earning Bata new customers as well as renewing the support among its loyal customer base. New products launched by the Company have resulted in serving many more customers.

    Customers can now choose from the exquisite line of footwear ranging from ballerinas to wedges, flats to heels and glitter to sequins in stimulating colors and a fresh sense of opulence. For men, the new collection offers the best men’s boot styles, colorful loafers and youthful sneakers which are a sure way to add a bright spot to an everyday look.

    The autumn winter collection also showcases a wide selection of bright pop colored accessories like bags, belts, and scarves etc. that will surely inject indulgence and add a dressier edge.With such a wide variety, new designs and great prices, Bata continues to be the customer’s Most Preferred Footwear Brand.

    Bata, the largest retailer in the footwear industry, has been constantly expanding its retail presence in India and is planning to open 100 stores this year. In the last 5 years Bata India has opened over 350 new stores and completely renovated over 200 existing stores. Bata has over 1,250 stores in India and is continuing to increase its presence in Tier II & III markets across the country.