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Tag: Bata shoes

  • Bata India’s all women-run stores count grows to over 25

    Bata India’s all women-run stores count grows to over 25

    Mumbai: Celebrating the spirit of womanhood, footwear brand Bata India has announced the launch of over 25 all women-run stores on International Women’s Day. The launch of the all women-run stores is yet another endeavour by the over 128-year-old brand to empower and encourage women to fearlessly pursue their dreams and #BreakTheBias.

    The women-run stores are operational in not only metros like New Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru & Chennai but also tier 1-3 towns like Pune, Nagpur, Udupi, Jamshedpur and Visakhapatnam, said the brand.

    “Diversity and inclusion and empowering women to pursue their dreams has been a key part of the ethos at Bata India,” said Bata India MD and CEO Gunjan Shah, talking about the initiative. “Retail traditionally has been a male dominated space. By increasing the all women-run stores from 10 to over 25 now, we wanted to shatter the glass ceiling and encourage more women to become a part of the fashion retail industry. We have now 25 women-run stores across metros and smaller towns. I’m also heartened by the fact that we have now more women entrepreneurs who are coming up and partnering with us to open Bata franchise stores in smaller towns. At the grass-roots level, we continue to support girls’ school education under the Bata Children Program (BCP) initiative.”

    Bata has always championed the cause of women empowerment and been consistent in its Diversity & Inclusion (D&I) commitment to foster and nurture an environment that is conducive for their growth, stated the brand.

  • Kartik Aaryan lounges around in Bata’s Relaxed Workwear collection

    Kartik Aaryan lounges around in Bata’s Relaxed Workwear collection

    New Delhi: After a span of one year, offices have reopened, but it is posing a major lifestyle challenge for those who have made their peace with the work from home scenario. Bata India has launched a new TVC starring Kartik Aaryan to aid people as they make the transition with the launch of its Relaxed Workwear collection.

    The collection showcases four latest comfort technologies- memory comfort tech, lifesole comfort tech, contour fit, and Hush Puppies Bounce to enable people to experience home-like comfort in the office.

    The TVC conceptualised by Contract Advertising features Kartik Aaryan as he listens to his roommate cribbing about having to wear formal shoes all over again. He expresses his worry about working all day long from the office in uncomfortable shoes. Kartik then proceeds to take out a comfortable pair of shoes from Bata’s Relaxed Workwear range and asks his friend to try it. The friend tries on the pair and feels surprised by the comfort of Bata shoes. As he steps out of the shoes, Kartik takes them away and cheekily asks him to visit a Bata store and get a new pair for himself.

    Bata India vice-president – marketing and customer services Anand Narag said, “With offices resuming, people are staring at yet another lifestyle-altering change in a span of just one year. We wanted to contribute in making the transition easier for people, which led us to conceptualise and develop probably footwear industry’s first Relaxed Workwear range for both women and men. Through this campaign, we want consumers to come and experience our new styles across Bata Red Label, Bata Comfit, Hush Puppies and Naturalizer in our stores and from online site bata.in. The footwear range looks formal and stylish yet offers the comfort of a casual footwear and is available in season’s latest colors and designs.”

    Contract India chief creative officer Sagar Mahabaleshwarkar said, “It was an interesting task where the official work wear brand wanted to redefine what work wear meant in the post pandemic times. Currently, there is a genuine need for relaxed footwear that one can easily wear to work as well. Kartik Aaryan, the new brand ambassador is an apt choice who delivers this message in his own tongue-in-cheek manner.”

  • Sushant Singh Rajput to be the new face for Bata men’s collection

    Sushant Singh Rajput to be the new face for Bata men’s collection

    MUMBAI: European footwear brand Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new stylish and casual range of footwear.

    This is in line with Bata’s objective to make the brand relevant and aspirational amongst the young and trendy consumers.

    The actor from Patna has acted in super-hit films like M. S. Dhoni and Kai Po Che and is considered a youth icon and trendsetter amongst his huge fan base comprising mostly GenNext. Rajput will initially be seen promoting Bata’s New Men’s Casual collection.

    Bata India chief executive officer Sandeep Kataria says, “Sushant is a multi-faceted actor who is a favorite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth.”

    Bata’s latest new casual collection with mesh, flyknit and lycra materials and light weight soles not only ups your cool quotient but also offers comfort, design and value for men who love the trendy and casual look. These sneakers (low cut and high ankle) are available in navy, beige, brown and olive colours.

    “Bata has always been one of my favourite brands and I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new ‘Be Surprised’ campaign showcasing the latest men’s casual collections. And believe me it will leave you surprised too,” mentions Sushant Singh Rajput, on his association with Bata.

    Bata already has Kriti Sanon as a brand ambassador for its women’s range and Smriti Mandhana as the face of their sports brand – Power. As Bata’s new brand ambassador for men’s footwear, Sushant Singh Rajput will be seen promoting Bata’s popular brands including the newly launched Bata New Men’s Casual collection, already available across all Bata stores.

    Bata has held a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear. It sells about 50 million pairs of footwear every year and serves over 120,000 customers almost every day.

    Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands like Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers. It retails in over 1,365 Bata stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India.