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Tag: Bata India

  • Bata India appoints Deepika Deepti as head of marketing

    Bata India appoints Deepika Deepti as head of marketing

    Mumbai: Bata India announces the appointment of Deepika Deepti as the head of marketing. With over two decades of experience in marketing & business roles at leading brands & an in-depth knowledge of the Indian and International retail industry, Deepika is set to steer Bata India’s Marketing mandate. A true culture shifter, Deepika is known for bringing in & nurturing the Sneaker culture in India through her roles at Adidas & CAMP SMA; in her new role at Bata India Ltd, Deepika is set to uphold & elevate a new stylish trajectory for the brand in fashion and lifestyle space.

    During her tenure at adidas, she played a pivotal role in driving business growth for India and Emerging markets alongside flipping the script for the sneaker industry in India with adidas Originals, Yeezy & Neo. As the chief executive officer at CAMP SMA, she spearheaded the portfolio of Bhaane, Veg Non-Veg, and a strategic partnership with Nike India. Prior to joining Bata India, Deepika held the position of senior VP of marketing at Metro Brands Ltd,  where she defined a new trajectory with the Takes you to the new campaign for metro shoes, as well as activating a modern cultural movement for Fitflop and Fila.

    Commenting on the appointment, Bata India MD & CEO Gunjan Shah said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, Casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”

    Commenting on her appointment, Bata India head of marketing Deepika Deepti said, “Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey & can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand’s position in the market.”

    Deepika is an alumnus of the National Institute of Fashion Technology, where she specialized in Accessory and Apparel Design. With her strong track record in driving retail growth, streamlining operations, and forming partnerships, she is set to contribute to Bata’s continued success. 

  • Power-exclusive brand outlets make a powerful entry into India

    Power-exclusive brand outlets make a powerful entry into India

    Mumbai: Bata India is set to redefine the sports shoes and activewear landscape with the relaunch of Exclusive Brand Outlets for sportswear and lifestyle brand ‘Power’. Headquartered in Canada, Power is known worldwide for its high-performance sports shoes and apparel. This pivotal shift is a strategic business decision, driven by the increasing popularity of athleisure and the adoption of an active lifestyle by modern Indian consumers.

    Speaking on the occasion, Bata India managing director & chief executive officer Gunjan Shah said, “Power is a globally admired brand with a strong international presence. Recognizing the increased demand for athleisure in India, we decided to open Exclusive Brand Outlets for Power to offer a world-class shopping experience to our fitness-conscious consumers. With these new stores, we are making international technology-led footwear and apparel accessible to all. We aim to open 50 Power EBOs by the end of 2025.”

    Bata Group Pietro Schira, chief brand officer, said, “The entry of Power EBOs in India marks an exciting chapter for Power, strengthening its global presence. The outlets will provide Indian consumers unparalleled access to our innovative products, satisfying local demand for international technology with high-quality performance shoes and apparel.”

    The new store boasts of the latest and the most innovative products that offer high rebound, shock absorption, extended comfort and stability for various fitness activities like running, walking or training.  The flagship offering under running, Power XO Rise+ features a unique technology in the midsole formulation that provides 25 per cent more rebound and also gives shock absorption through tunnel technology.

    The Power Exclusive Brand Outlet is designed to create an immersive shopping experience, allowing customers to explore and indulge in the brand’s innovative offerings. To elevate customer experience, it offers global tech experience with digital receipts, Lift & Learn, and Omni-channel deliveries.

    Visit your nearest Power store or shop the entire collection at bata.com.

     

  • Hush Puppies unveils a larger-than-life installation of its iconic mascot

    Hush Puppies unveils a larger-than-life installation of its iconic mascot

    Mumbai: To commemorate the timeless elegance and comfort of Hush Puppies on its 65th birthday, Bata India organised a unique month-long celebration across all touchpoints to spread the message of living life on a brighter side. The celebrations commenced with a restorative yoga session with puppies, special discount offers at HP stores and bata.com, and were culminated by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.

    A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls, leaving a trail of smiles and wonder. Its vibrant and playful design drew the attention of both young and old, sparking conversations and igniting curiosity. As captured in the film, the excited faces of the passersby were a reminder that a touch of creativity and whimsy can bring unexpected delight in the midst of daily life. To share this moment with cherished consumers, the van visited the homes of select consumers distributing smiles, cakes & special offers.

    Speaking on the campaign Bata India head of category and communications Ullas Vijay said, “The initiatives for Hush Puppies’ 65th Birthday go beyond just brand activations. The brand’s mission is to inspire individuals to live life on the bright side and we, at Bata India, wanted to celebrate in a way that reflects the brand values of Hush Puppies: ‘Be True, Be Comfy, Be Bright, Be Bold.’ We commend Hush Puppies’ 65-year legacy of impeccable craftsmanship and innovative design. Here’s to more style, comfort, and positivity!”

    Speaking on the occasion, Xperia Group managing partner and CEO Saibal Gupta said, “Having carved a distinct niche for itself on key parameters such as comfort and style, brand Hush Puppies from Bata has been enjoying a huge recall and love from its customers for several decades. Hence our campaign was aimed to create a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound which we took on the streets of Gurugram to capture and touch the emotions of people with smiles, remembering their association with the brand. Indeed, it has evoked massive eye-balls and has resonated with the sentiments of all Hush Puppies lovers.”

  • Step into festive glamour with Bata’s latest celebration collection

    Step into festive glamour with Bata’s latest celebration collection

    Mumbai: Announcing the second leg of their ‘Every Walk Is A Rampwalk’ campaign, Bata India has launched its latest celebration collection for the much-awaited festive season. The collection features premium, occasion wear footwear designs ranging from embellished heels & mojaris from Bata Red Label, sleek formals and casual loafers from Hush Puppies, open sandals from Bata Comfit to complement ethnic wear for the festivities, all with the promise of comfort. The collection hits the stores & Bata.com at the right time as people step out to shop & celebrate more crediting to the onset of festivities.

    The campaign film features popular social media influencers – adventurer Vishakha Fulsunge (@ridergirlvishakha), extreme athlete Aakash Malhotra (@wanderwithsky), digital creator Jahnavi Dasetty (@mahathalli) & actor Raghavendra Mahat (@mahatofficial). Each with their own unique personality and style, can be seen making a style statement at various festive occasions, turning each step into a runway moment.

    Speaking on the campaign, chief strategy and business development officer Badri Beriwal said, “Following the successful launch of our new City Casual Collection, we are back with a carefully crafted range of footwear to add on to the charm of the festive season and elevate the spirit of celebration for our customers. With two back-to-back collection launches, we are amplifying our efforts to provide our customers with a diverse range of global fashion and premium designs in footwear through our expansive retail network.”

    “This season, we have amplified our marketing investments, especially in TV and digital channels. We have strategically invested in the greatest cricketing event – ICC Men’s Cricket World Cup as an Associate Sponsor on Cricket Live to reach out to our valued customers. We are excited to be the partners in celebration for our cherished customers through our elevated & premium footwear styles.,” he added.

    Bata’s celebration collection arrives just in time to empower you with confidence and elevate your festive fashion. Whether it’s the spirited festivities of Navratri, the sparkling grandeur of Diwali, the elegance of weddings, the magic of Christmas or the fresh start of the New Year, this collection offers the perfect footwear for every celebratory moment. To explore the latest Celebration Collection, visit your nearest Bata store or check out Bata’s official website Bata.com/in.

  • Bata India transforms bandstand into a fashion runway for #BataRampWalk

    Bata India transforms bandstand into a fashion runway for #BataRampWalk

    Mumbai: As India gets ready for the festivities, Mumbai’s iconic Band Stand came alive with style and confidence when Bata India concluded its celebrated #BataRampWalkChallenge with a one-of-a-kind display of its latest City Casual Collection through a flash ramp walk. The unique runway was a stylish representation of Bata’s latest campaign, “Every Walk is a Rampwalk” featuring their latest City Casuals Collection that’s inspired by on-trend global designs and offers premium footwear styles extending the message – ‘Everyone can be stylish’.

    Speaking on the occasion Bata India head category and communications Ullas Vijay said, “Bata’s campaign ‘Make every walk a ramp walk’ is rooted in the insight that anyone can feel like a celebrity, all they need is self-confidence and a stylish pair of shoes. The culmination of the campaign with a flash ramp walk at the iconic Band Stand in Mumbai, the city of style, is an embodiment of the campaign’s ideology of celebrating style and the transformative power of Bata’s latest range of stylish footwear. By turning ordinary streets into a runway, we want to encourage individuals from all walks of life to express their unique style and exude confidence with every step”

    The festive season is a stylish occasion to dress up and transform every walk into a runway-worthy stride and Bata aims to be people’s trusted partner to be style-ready to ace all occasions. The high-on-style, City casual collection features on-trend footwear such as block heels in colours like powder blue & soft pink from Red Label, comfortable everyday shoes from Comfit in pastel hues, classic limited-edition white sneakers from North Star, trendy loafers from Red Label and much more. All this while staying true to the brand’s core commitment to exceptional comfort, Bata’s City Casual Collection is designed to empower everyone to make a style statement wherever they go.

  • Bata India launches ‘Power Apparel’ in athleisure segment

    Bata India launches ‘Power Apparel’ in athleisure segment

    Mumbai: Bata India, India’s largest footwear retailer, has announced the expansion of its product portfolio in activewear and athleisure clothing with the launch of ‘Power Acti-Wear’. With a focus on comfort and contemporary style, the clothing range will offer the latest innovation and technology to fitness enthusiasts under Bata’s flagship athleisure brand ‘Power’.

    Power has been known for its dynamic range of performance-driven footwear and with the launch of Power Apparel, the brand aims to amalgamate cutting-edge innovation with fashion-forward designs. The collection offers a range of t-shirts, shorts & tracks that seamlessly blend functionality and styling. The Power Acti-Wear range is designed to aid fitness enthusiasts in pursuing the activity of their choice with comfort. The apparel range comes with technologies like Qik-Dry, Acti-Vent, Acti-Stretch and Feather Tech that enable quick sweat absorption, higher air circulation, perfect stretch and lightweight to enhance performance while ensuring a comfortable workout experience.

    Speaking on the launch, Olivier Heck, global athleisure brands director said, “Power Acti-Wear is not just a clothing line; it is Power’s commitment to pushing boundaries. By combining our expertise in innovation with our passion for style, we are setting up a new benchmark in the world of performance and athleisure. Power is synonymous with fitness, and now with Apparel, we are not just introducing clothing; we are introducing a powerful lifestyle.”

    Bata has been building a strong innovation journey for Power. The brand recently launched a range of walking shoes ‘Power N-Walk’ with the latest ‘Step & Go’ hands-free technology, integrating convenience with style. The launch of ‘Power Acti-Wear’ is another step towards strengthening the innovative product portfolio in the Indian market.  

    The range starts at Rs 799 and is currently available at top Bata stores across Metros as well as the D2C website www.bata.com 

  • Make every walk a ramp walk with Bata’s latest City Casual Collection

    Make every walk a ramp walk with Bata’s latest City Casual Collection

    Mumbai: As India enters into the festive mode, stepping out becomes more than just a necessity – it’s a stylish occasion to dress up and transform every walk into a runway-worthy stride. Bata India proudly unveils its latest collection, bringing global fashion & premium designs to everyone in the country through their extensive retail network. Introducing on-trend styles such as block heels in colours like powder blue & soft pink, comfortable everyday shoes from Comfit in pastel hues, classic limited-edition white sneakers from North Star, trendy loafers from Red Label and much more! All this while staying true to the brand’s core commitment to exceptional comfort, Bata’s City Casual Collection is designed to empower everyone to make a style statement wherever they go.

    Bata India’s latest campaign is rooted in the insight that anyone can feel like a celebrity, all they need is self-confidence and a stylish pair of shoes. Bata envisions itself as people’s partner in style, aiming to turn each step into a runway moment. So, as the festivities beckon, let Bata be your trusted partner to be style ready to ace all occasions.

    To bring this concept to life, the brand has tied up with popular social media influencers who are widely known for their social personalities of being a rider, traveller, content creator, and actor respectively. [Vishaka Fulsunge (@ridergirlvishakha), Aakash Malhotra (@wanderwithsky), Jahnavi Dasetty (@mahathalli) & Raghavendra Mahat (@mahatofficial)]. Through this campaign, Bata has ingeniously given exclusive insight into their individual styles, which lie at the heart of their unique social personas. As they strut in style through city streets and hangout spots, their confidence turns every sidewalk into a runway, turning heads and getting noticed for their unique & confident style.

    In a refreshing departure from traditional celebrity endorsements for this campaign, the film captures a captivating moment of surprise and admiration. It showcases everyday individuals confidently embracing their inner fashionista and expressing their unique style through their choice of footwear.

    Speaking on the campaign, Bata India CEO & managing director Gunjan Shah said, “At Bata, we believe that innovation lies not just in the shoes we make but also in how we tell our story. The latest campaign for the new City Casual collection reflects our belief that style is not just about the shoes you wear but the individuality and confidence you exude with every step. Our novel collaboration with influencers as the face of the campaign brings a fresh and relatable perspective to our brand, resonating with today’s style-conscious youngsters. It’s a bold step, and we’re excited to take it with you.”

    FCB India executive creative director Arijit Sengupta, the creative agency behind the campaign added, “In the past, Bata has associated with celebrities to bring alive their campaigns, but this time they wanted to connect with the younger audiences. They wanted to bring alive the idea that Bata can turn every walk into a ramp walk and turn a regular individual into a fashion model. That’s why we decided to get some of the most interesting social media influencers and added all that style to their everyday walks. Because when you wear a pair of Bata shoes, even a mundane stroll to fetch your americano can become a ramp walk.”

    The collection will be promoted through an integrated Marketing approach using multiple touchpoints such as Social Media, TV and offline promotions. Bata India’s dynamic 360-degree campaign combines the strength of a mix of influencers pan-India with the exciting #RampWalkChallenge aimed to inspire confidence with every walk, a sprawling retail network with 2000+ stores, and a robust digital presence.

  • Bata unveils new ad campaign ‘It’s Got to be Bata’ featuring Disha Patani

    Bata unveils new ad campaign ‘It’s Got to be Bata’ featuring Disha Patani

    Mumbai: Bata India has released a new campaign to announce the launch of its new versatile 24×7 casual collection. The 360-degree campaign titled ‘It’s Got To Be Bata’, features Bata India’s new brand ambassador Disha Patani.

    The campaign is conceptualized by contract advertising. It lives up to the proposition of a versatile 24X7 casual collection as it follows Disha Patani to effortlessly step into different roles she dons during the day. Be it an action scene in a shoot or talk show or from a house party to a casual stroll outside, showing the proposition, whatever may be the occasion, it’s got to be Bata.

    What further gives this campaign a unique edge is the catchy lyrics ‘It’s Got To be Bata’ of the background score that has been penned by the renowned lyricist Amitabh Bhattacharya.

    The new 24×7 casual collection has been designed keeping in mind the evolving needs of the modern Indian woman whose footwear needs to be evolved during the pandemic. Pre-pandemic shoppers were looking for footwear for different occasions, but today, they look for the versatility of styles that can work across occasions. Both the collection and the campaign derive inspiration from the versatile roles that women play today while never compromising on style. The 24X7 casual collection features brands like Bata, Bata Red Label, Bata Comfit and Naturalizer that have artisanal-style craftwork in block heels and fresh wedges, and include hues of metallic shine and summer sparkle. The collection, therefore, presents a diverse range of stylish, casual shoes that can enable women to hop from one occasion to another, anytime, anywhere.

    Speaking on this new campaign and TVC, Bata India’s managing director and CEO Gunjan Shah said, “Casualisation has become a big trend over the last couple of years. Consumers now seek styles that are versatile enough to take them through multiple occasions in a day. Multifunctional footwear, therefore, has become more relevant for women today and Bata is introducing footwear that merges active and leisurewear attributes.”

    “The 24×7 casual collection is curated keeping in mind the various roles that women play throughout the day for which they need versatile casual shoes to effortlessly move from one occasion to another. It features Bata, Bata Red Label, Bata Comfit and Naturalizer brands, with artisanal styled heels, wedges & trendy sneakers with hues of colours that can be matched with any occasion, anytime, anywhere. The new campaign features our new brand ambassador Disha Patani, and we hope to attract younger audiences who seek outdoors-inspired benefits, while still wanting a fashion-driven aesthetic that works well for the city life”

    Talking about the association with Bata, Contract India chief creative officer Sagar Mahabaleshwarkar said, “Over the last few years, we have seen Bata transition to a fashion-forward brand with product lines that are in sync with the latest of trends – be it casuals or sneakers or formals. With this campaign, we had an interesting opportunity of taking the brand journey forward. From the journey that started with the ‘Surprisingly Bata’ campaign in 2018, it was time to take a more confident and bolder stance. Association with Disha has helped bring about this transition, she personifies the attributes that we want Bata to represent today – stylish, glam, young, more confident and bold. The campaign is beautifully supported by lyrics crafted by Amitabh Bhattacharya, one of India’s ace lyricists.

    The lyricist for the campaign, Amitabh Bhattacharya said, “Bata has been a part of our life since childhood. So, when the brand team approached me, I was naturally excited to be associated with this iconic brand and be able to contribute towards its growth. Bata was launching a new range of womens’ shoes that were versatile and could be worn to multiple occasions and wanted my help in crafting a jingle for this launch campaign. While writing, I made sure that the lyrics resonated with the young Indian women of today. The jingle had to be catchy and hummable and also deliver a certain attitude & confidence. That’s why the refrain, “Bata Nahi Toh Aur Kya? It’s Got To Be Bata!”

  • Bata India’s all women-run stores count grows to over 25

    Bata India’s all women-run stores count grows to over 25

    Mumbai: Celebrating the spirit of womanhood, footwear brand Bata India has announced the launch of over 25 all women-run stores on International Women’s Day. The launch of the all women-run stores is yet another endeavour by the over 128-year-old brand to empower and encourage women to fearlessly pursue their dreams and #BreakTheBias.

    The women-run stores are operational in not only metros like New Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru & Chennai but also tier 1-3 towns like Pune, Nagpur, Udupi, Jamshedpur and Visakhapatnam, said the brand.

    “Diversity and inclusion and empowering women to pursue their dreams has been a key part of the ethos at Bata India,” said Bata India MD and CEO Gunjan Shah, talking about the initiative. “Retail traditionally has been a male dominated space. By increasing the all women-run stores from 10 to over 25 now, we wanted to shatter the glass ceiling and encourage more women to become a part of the fashion retail industry. We have now 25 women-run stores across metros and smaller towns. I’m also heartened by the fact that we have now more women entrepreneurs who are coming up and partnering with us to open Bata franchise stores in smaller towns. At the grass-roots level, we continue to support girls’ school education under the Bata Children Program (BCP) initiative.”

    Bata has always championed the cause of women empowerment and been consistent in its Diversity & Inclusion (D&I) commitment to foster and nurture an environment that is conducive for their growth, stated the brand.

  • Bata India appoints Gunjan Shah as the new CEO

    Bata India appoints Gunjan Shah as the new CEO

    KOLKATA: Footwear major Bata India Limited on Friday announced the appointment of Gunjan Shah as its new chief executive officer. Shah will be at the helm of the brand’s operations in India. He takes over from Sandeep Kataria who was elevated as the Global CEO of Bata Brands.

    Shah will join Bata in June and will be based out of Gurugram.

    In his previous role, Shah was the chief commercial officer at Britannia Industries. He spent the early stages of his career working with brands such as Asian Paints and Motorola before moving on to Britannia in 2007. He carries extensive experience working across varied sectors spanning Consumer Durables, Telecom, and FMCG and brings to the table an innate knack for understanding consumers, passion for action, people development experience, and clarity of thought and purpose, the company said on Friday.

    “I am delighted to welcome Gunjan on board as Bata India’s new CEO. Over the past few years, we have been consistently delivering strong growth in the highly competitive footwear market. Backed by decades of experience working with powerhouse brands, Gunjan understands the Indian market’s complexities and varied nuances. I’m confident that he will add value and strengthen Bata’s position in the Indian market,” said Bata India Ltd chairman Ashwani Windlass.

    “India has always been a significant market for us from a global perspective,” said Bata Brands global CEO Sandeep Kataria. “A dynamic leader like Gunjan will spearhead the company’s operations in India and given his extensive experience and track record, I am confident that he will take the Bata brand to even greater heights and deliver strong growth.”

    Shah holds a Bachelor of Technology (Computers) from VJTI, Mumbai, and a Postgraduate Diploma in Management from the Indian Institute of Management, Kolkata.

     “I feel both honored and humbled on being appointed as the CEO of India’s favorite footwear brand and on the confidence reposed in me by the board. As an iconic brand, Bata has become an integral part of the Indian fabric. I realize that I have big shoes to fill in and I’m thrilled about working with the talented & experienced Bata team. I look forward to building on the legacy of my predecessors in taking the Bata brand to new heights alongside creating long-term sustainable value for all stakeholders in the company,” Shah added.