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Tag: Bata India

  • Max Fashion promotes insider as CEO

    Max Fashion promotes insider as CEO

    MUMBAI: Retail empires are not built by the faint-hearted. Sumit Chandna, freshly installed as chief executive of Max Fashion, knows this better than most. The 25-year veteran, promoted from deputy chief executive at Lifestyle International, has spent a career extracting profits from India’s cutthroat retail trenches.

    His record is formidable. At every stop—Shoppers Stop, Hypercity, Aditya Birla Retail, Bata India and Landmark Group—Chandna has delivered the same brutal formula: fatter margins, leaner costs, higher sales. It is a skill honed across hypermarkets, department stores and specialist retail, from high fashion to groceries.

    A graduate of the National Institute of Fashion Technology in Delhi, Chandna earned his stripes at Shoppers Stop, where he launched India’s first designer co-brand, Kasba, with Raghavendra Rathore. At Hypercity, he built merchandising systems from scratch and delivered results 70 per cent above plan with margins six percentage points higher than target. During an 11-year stint at Aditya Birla Retail, he rose to chief merchandising officer, pushing promotional sales from eight per cent to 23 per cent in four months and launching profitable private-label lines.

    Three years at Bata India saw him juggle retail operations and merchandising before Landmark Group poached him in 2022 to run Max as deputy chief executive. Now he has the corner office.

    Chandna is also a certified executive coach who has recruited talent from top business schools across India and Asia, lectured at management campuses and attended leadership programmes at Harvard and IMD in Lausanne. He won the Aditya Birla Group chairman’s award for exceptional contribution—no small feat in a conglomerate that size.

    His mandate at Max is simple: keep the juggernaut rolling. In announcing his promotion, Chandna promised to lead the brand into its “next phase of growth, innovation, and impact”. Strip away the corporate speak, and it means the same thing it always has: sell more, spend less, make more.

  • Bata laces up for growth with Amit Aggarwal as CFO & whole-time director

    Bata laces up for growth with Amit Aggarwal as CFO & whole-time director

    MUMBAI: Bata India is tightening its financial game with the appointment of Amit Aggarwal as its Whole-Time director and chief financial officer. Armed with over two decades of experience in financial management, business strategy, and digital transformation, Aggarwal brings a wealth of expertise from leadership stints at Sugar Cosmetics, Marico, Nestlé India, and PwC.

    A chartered accountant with an advanced management certification from IIM Kolkata, Aggarwal has built a career on driving profitability, risk mitigation, and governance. His tenure as CFO at Sugar Cosmetics saw him navigating a fast-growing D2C brand, while his time at Marico and Nestlé honed his skills in financial strategy and process optimisation.

    Bata India, a household name in footwear, is expected to benefit from Aggarwal’s deep understanding of consumer-driven businesses. With a focus on accelerating growth, enhancing financial efficiencies, and leveraging digital innovation, his leadership marks a significant step in the company’s strategic evolution.

  • Bata India partners with Zepto for ten-minute footwear delivery

    Bata India partners with Zepto for ten-minute footwear delivery

    MUMBAI: Imagine rushing to a wedding and realising your shoes don’t match your outfit. With time running out, a quick solution is all you need.

    With Bata India’s collaboration with Zepto, such worries could soon be a thing of the past. Bata India has teamed up with the quick commerce platform to deliver fashion and festive footwear to customers within minutes, marking a significant shift in how footwear is purchased in India.

    The partnership, launched in Delhi-NCR, leverages the growing quick commerce market, which has been expanding at a compound annual growth rate of over 4.5 per cent. It aims to cater to the rising demand for on-the-go shopping experiences, with plans to expand to major metropolitan cities across India. With an estimated 48 lakh weddings expected in the coming months, this initiative promises convenience for customers needing footwear at short notice.

    Bata India CEO Gunjan Shah expressed the importance of this collaboration saying, “At Bata, we’re constantly transforming & innovating to meet the needs of our customers, and our partnership with Zepto marks a significant step in that journey. We wanted to strengthen our omni-channel presence to ensure that customers can shop for our stylish and high-quality footwear in the way that best suits them—whether online, in-store, or now, with rapid doorstep delivery. Today’s consumers seek the convenience of having everything delivered to them, and this collaboration perfectly aligns with our mission to enhance accessibility.”

    Zepto CEO Aadit Palicha echoed similar sentiments saying,“We are excited to partner with India’s leading footwear brand, Bata, and bring their stylish & comfortable range of footwear to our customers at lightning speed. This collaboration is all about convenience, speed, and making a wide variety of styles available to our consumers. We are united in our goal to enhance the shopping experience, redefining how quickly people can access stylish and quality shoes, making it easier for them to express their personal style on the go.”

    The partnership underscores Bata’s commitment to adapting to the evolving retail landscape, ensuring its customers have seamless access to a wide range of stylish and comfortable footwear options at their convenience.

  • Jim Sarbh becomes face of Hush Puppies ‘PartyReady’ festive collection

    Jim Sarbh becomes face of Hush Puppies ‘PartyReady’ festive collection

    Mumbai: Hush Puppies, a globally acclaimed footwear brand exclusively retailed by Bata India, has introduced its first-ever ‘PartyReady Collection’—a festive lineup merging style with comfort, just in time for Diwali and the wedding season. Showcasing Bollywood’s Jim Sarbh, celebrated for his modern, chic aesthetic, the collection brings comfort to every celebration with deep comfort technology.

    The women’s metallic range features embellished mules, kitten heels, and slingbacks, while men’s options include premium leather oxfords and loafers. Available at Hush Puppies stores and online at bata.com, this festive footwear starts at Rs 3,999, blending style and comfort seamlessly.

    “We’re thrilled to have Jim Sarbh, the true suave style icon of Bollywood, as the face of Hush Puppies’ first-ever Party Ready Collection,” said Bata India, head of marketing, Deepika Deepti. “Jim, with his effortlessly cool style, perfectly embodies the blend of style and comfort our collection offers. We’re excited for our customers to experience his approved festive footwear styles at Hush Puppies and Bata stores!”

    Expressing his excitement, Sarbh added, “I am someone who doesn’t like to compromise on style or comfort and take my festive looks very seriously! I absolutely love the latest Party Ready collection by Hush Puppies that features some of my favourite styles. Excited for customers to experience the sophisticated designs packed with Ultimate comfort by Hush Puppies at the stores!”

    Stay stylish and comfortable with Hush Puppies ‘PartyReady’ collection—available at Hush Puppies retail stores and online at bata.com.

     

  • Bata launches festive collection campaign with Kartik Aaryan

    Bata launches festive collection campaign with Kartik Aaryan

    Mumbai: Bata India launches a special collection ahead of the festivities, rooted in artisanal craftsmanship and high fashion design details with an enticing film that spotlights Bata’s brand Ambassador and superstar Kartik Aaryan. The festive campaign, Celebrate Every Step is an exciting chapter of the global brand’s ‘Make Your Way’ campaign that celebrates stories of grit & success for those who stride to shine. The campaign captures his journey of becoming a Bollywood sensation. In the film, Kartik is seen celebrating all the roles he has played in his life, even the setbacks that helped him come back stronger inspiring individuals to trust their journey & celebrate every step! The latest collection features classic brogues, monk strap loafers and laced-up derby shoes for men & trend-setting heels in Ombre colours, mules with crystal bow accents and shimmery yet technology-infused Bata Comfit sandals for women. Just in time for the festive season, the collections start at just INR 2499, available across Bata stores and online at bata.com.

     

     

    Bata India head of marketing Deepika Deepti said, “At the heart of ‘Celebrate Every Step’ is a powerful insight: today’s India is about individuals who dare to change their trajectories and make their own way. The campaign shines a spotlight on the inspiring journeys of Kartik Aaryan and other youth icons, with each story resonating with the ambition of today’s new age of consumers. The Artisanal Leather & Starlight collection, offers unmatched style, comfort and confidence that you need to bring in the festivities this season.”

    Brand ambassador Kartik Aaryan shared his excitement for the campaign, “I’m super excited to be a part of Bata’s ‘Celebrate Every Step’ campaign. As an actor, I have played many roles but this campaign inspired me to pause and celebrate the biggest role I have ever played – Me! This festive season is all about expressing yourself, standing out, and looking fabulous while you’re at it. Time to step into the celebrations, both inside and out, with style!”

    FCB India national creative director Udayan Chakravarty said, “The storytelling in the video takes the form of a dramatized mixed media biography instead of a conventional ad – leaning heavily into Kartik’s life, retrieving and drawing heavily from old photographs, archival footage and personal anecdotes. Through, Celebrate Every Step, we have tried to narrate Kartik’s story of grit that only Bata has the right to tell – having been there with Kartik, every step of his way.”

    Joining Kartik in this journey, are the new-age icons who have carved their own unique path to success – the multi-talented force, Designer and Entrepreneur Masaba Gupta who has constantly challenged status quo and continues to reinvent herself through unseen paths. The campaign also celebrates Singer, songwriter and now actress and musician Lisa Mishra who made an indelible mark in popular culture, Urooj Ashfaq who took her comedy to a global platform, winning accolades and hearts of GenZ alike and Alaya F who shined bright even in unconventional roles, breaking stereotypes. By bringing them together, Bata India applauds those who break the glass ceiling and truly embody the spirit of ‘Make Your Way’, the brand’s global campaign for its 130th anniversary.

    Shop Bata’s latest festive and occasion-wear collection at your nearest Bata store or online at bata.com today.

  • Nine West by Bata now available on Myntra

    Nine West by Bata now available on Myntra

    Mumbai: As the global fashion scene shifts its focus to India, Nine West by Bata has launched on Myntra to enhance its presence. By blending contemporary style with classic elegance, the footwear aims to elevate women’s everyday wardrobes while redefining modern fashion. This collaboration strengthens the brand’s omni-channel strategy, allowing Nine West to reach fashion-forward women across the country by combining global trends with local style.

    The collection features over 100 styles tailored for the dynamic lifestyle of urban women, including sleek stilettos, classic pumps, versatile mules, elegant slingbacks, and chic flats, sandals, and slides. The range offers a palette of metallics, bold colors, neutrals, and pastels, with modern embellishments. Additionally, handbags, such as patent monogram totes and stylish sling bags, complete the collection, providing the perfect finishing touch for any outfit.

    Commenting on the launch, Bata India VP & head – e-commerce, Sharad Thakur said, “We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Nine West. We’ve crafted this collection as a versatile wardrobe for the modern woman, seamlessly blending elegance and practicality to match a fast-paced urban lifestyle. We’re confident these pieces will transform everyday fashion, empowering women to navigate their day with both confidence and style. We look forward to elevating the shopping experience and making fashion accessible for every occasion.”

    With this new collection, Nine West combines timeless designs with modern versatility, setting a new standard in urban fashion.

  • Bata India launches Pujo Glam collection

    Bata India launches Pujo Glam collection

    Mumbai: Bata India launches the new Pujo Glam collection just in time for the festive season, celebrating Pujo shopping, family gatherings, and Pandal hopping with friends. The brand continues to deliver the latest styles at great prices ahead of the festivities. With nearly a century in India, Bata resonates with consumers by offering trending and premium styles. Recommended by actors Neel Bhattacharya and Trina Saha, the latest styles start at just Rs 799, allowing you to celebrate Pujo with a new look each day.

    The campaign featuring Neel Bhattacharya and Trina Saha captures the excitement of Pujo shopping and the joy of reconnecting with friends. The actors embody the spirit of the collection, showcasing how Bata’s diverse range of footwear can enhance any outfit, whether traditional or contemporary.

    Speaking on the launch, Bata India’s head of marketing Deepika Deepti said, “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high-quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”

    The Pujo Glam Collection by Bata is designed to complement the festivities of Durga Pujo. As families and friends come together for traditions like pandal hopping, dinners, celebrations, and reconnecting, this collection caters to every occasion. For women, it offers heels that pair well with sarees and traditional outfits, as well as flats and sneakers suitable for long days of festivities. The men’s collection includes formal loafers and mojaris for dressy evenings, ethnic flats and kolhapuris for a traditional look, and sneakers for a modern style. The collection stands out for its variety of styles, colors, and designs at affordable prices, ensuring everyone, regardless of age or personal style, can find fashionable footwear that suits them.

  • Bata India launches latest collection with a campaign, “Stronger Inside”

    Bata India launches latest collection with a campaign, “Stronger Inside”

    Mumbai: Bata India launches its latest campaign, “Stronger Inside” to unveil the latest Power Energy Collection, designed in Canada and backed by global technology. The ones who are fit are not gifted, they are just #StrongerInside. The campaign is built on the insight that the Power Inside is always stronger than any challenge outside. When the world says ‘maybe tomorrow’, you say “Power through today!”  The latest performance footwear range with Power XO Rise technology has the most responsive midsole ever and gives 25 per cent more energy rebound. These shoes are designed for Training, running and workout. What’s even better is that the range starts at only Rs  2,999!  

    Bata India head of marketing Deepika Deepti said, “Our campaign, ‘Stronger Inside’ beautifully depicts the inner strength that surpasses any challenge in one’s fitness journey. Gone are the days when sneakers were merely functional footwear. Today, they are an essential part of our culture, blending style, comfort, and performance seamlessly. At Bata, we are dedicated to delivering the best of all three with our latest launch: the Power Energy series. We are also proud to re-launch the revolutionary EasySlide collection, designed to let you slip in and out of your shoes effortlessly, without even using your hands, truly a game-changer, setting a new standard in convenience and style.”

    Speaking about the new launch, Bata Group global athleisure brands director Olivier Heck said, “There is a burgeoning passion for fitness among Indian consumers and we want to be their partner in this journey. What makes the Power Energy Collection unique is our ‘Glocal’ approach – we have combined global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training and workout are engineered to provide comfort that helps you challenge your own fitness goals”

    To help you power through your fitness journey, the latest Energy Collection features a range of performance-based shoes that are backed by international technology and are incredibly lightweight. For runners seeking a new challenge and a fast-paced shoe, the Energy Pro offers 25% more energy return with SuperCritical XORise+, the brand’s most responsive midsole, giving you a spring in your step. For everyday runners looking for a blend of comfort and energy return, the Energy 500 provides durability and breathability with its 4D-engineered tech mesh upper. For active enthusiasts in need of stable and responsive training shoes, the Energy 300 is the go-to choice, featuring technology like Ortholite and XORise+ to suit a wide range of workouts. The latest launch, EasySlide is designed for effortless sliding in and out of the shoes without using your hands. The new walking range of the EasySlide collection starts at Rs  1,699. 

  • Power teams up with Nisha Dahiya

    Power teams up with Nisha Dahiya

    Mumbai: At Paris Olympics 2024, Power collaborated with wrestler Nisha Dahiya, fueling her Olympic dreams with unwavering support. Rooted in the brand philosophy of ‘Stronger Inside,’ we believe that champions aren’t made in a day – it takes years of training, countless sacrifices, and unwavering determination. Power is honoured to stand with Nisha as she embodies this spirit, helping her achieve her dreams on the global stage.

    Bata India head of marketing Deepika Deepti said, “We’re cheering Nisha on as she takes on the world in the Paris Olympics! Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fueled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams!”

    With immense determination, Nisha Dahiya has seen training with the latest Power Energy collection and Power Acti-wear range, which are backed by international technology and extremely lightweight. The collection offers 25 per cent more energy return, durability and 4D-engineered tech mesh upper. 

  • Bata India appoints Meeru Gupta as head of legal

    Bata India appoints Meeru Gupta as head of legal

    Mumbai: Bata India has appointed Meeru Gupta as head of legal. With over two decades of experience in navigating complex legal landscapes across India and emerging markets, Meeru brings strategic legal expertise and a customer-centric approach to her new role. Previously, she served as General Counsel at Varun Beverages – R J Corporation, where she led the legal practice, formulated litigation strategies, and managed cross-border acquisitions. At Philips India, as Director of Legal and Compliance, she was instrumental in key decision-making processes across the Lighting, Consumer Lifestyle, and Healthcare divisions.

    Commenting on the appointment, Bata India MD & CEO Gunjan Shah said, “Meeru’s appointment marks a significant step for Bata India, aligning with the company’s commitment to excellence. I am certain that with her strategic legal acumen, she will proficiently steer the legal landscapes, contributing to business growth. With her passion for mentoring and empowering others,  we look forward to having her in our Bata Family.”

    Bata India head of legal Meeru Gupta added, “I am super excited to join Bata India, a company renowned for its rich legacy of trust and unwavering commitment to quality. As I take on the mantle of Head of Legal, I am committed to leading with compassion and fostering a collaborative environment. My goal is to empower my Bata family with my expertise in providing efficient legal counsel.”