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Tag: Bata

  • Bata launches Victoria Ballerina, its most comfortable shoe for women yet

    Bata launches Victoria Ballerina, its most comfortable shoe for women yet

    MUMBAI: Life may not always be a stage, but Bata wants women to stride like they own it. The footwear giant has unveiled the Victoria Ballerina, billed as its most comfortable ballerina ever, designed for women who walk with purpose and flair. The launch is part of Bata’s global “Make Your Way” campaign, introduced during the brand’s 130th anniversary in 2024. The Victoria Ballerina draws on the spirit of dance long a symbol of strength, rhythm, and freedom of movement reimagined for modern women who wear ballerinas not just for the stage, but for everyday life.

    Blending on-trend design, comfort and affordability, the collection reflects Bata’s promise to marry style with functionality. “Every day is a chance to make your way,” said Bata India chief strategy & business development officer Badri Beriwal. “With Victoria Ballerina, we are celebrating not only the power of the perfect shoe, but the power of women who dance through life with strength.”

    The Victoria name is no coincidence. It embodies confidence, triumph, and motion, a mindset as much as a design. The collection is positioned as more than footwear: a companion for women to move freely, express themselves boldly, and embrace the daily rhythm of their journeys.

    Backed by a 360-degree global marketing rollout, the campaign is set to amplify across digital, outdoor, and in-store platforms, spotlighting ballerinas as both a style staple and a symbol of empowerment.

    From the cobbled streets of Europe to the bustling metros of India, Bata is betting big that the Victoria Ballerina will help women not just walk, but make their way.

  • Ratna Widhani takes charge as VP, business operations at Dentsu Merkle Sokrati

    Ratna Widhani takes charge as VP, business operations at Dentsu Merkle Sokrati

    MUMBAI: Ratna Widhani has been elevated to vice president, business operations at Dentsu’s Merkle Sokrati after a nearly two-year stint as associate vice president. With over two decades of experience in retail, ecommerce, and performance marketing, Widhani brings a potent mix of operational rigour and brand-building savvy to her new role.

    Her career arc spans global and Indian heavyweights — from Nike and Timberland to Bata, Royal Enfield, and Vedix — where she has driven retail turnarounds and ecommerce sprints with enviable consistency. At Incnut Lifestyle, Widhani led ecommerce marketplace relationships, pushing toplines from Rs 10 crore to Rs 40 crore in a single year across Amazon, Flipkart, Nykaa, and more.

    She has also helmed business strategy and marketplace growth at brands like Age Ayurveda and National Geographic’s travel gear, fine-tuning delivery timelines, catalogue hygiene, search marketing, and margin optimisation. Her P&L grasp is rooted in years of retail buying and merchandising leadership, from launching CAT footwear across India to running the Rs 250-crore Power brand portfolio for Bata.

    Widhani, an IIM Ahmedabad-certified ecommerce strategist, now shoulders broader responsibilities across Dentsu’s digital commerce clients. With a strategic eye on Amazon ecosystems, D2C scaling, and agile operations, she’s poised to push the growth lever harder in her new capacity.

    Outside boardrooms, she’s a budding writer, culinary enthusiast, and proud mum to a pre-teen artist.

  • Hush Puppies laces up comfort with Vir Das in new ‘Ease Please’ campaign

    Hush Puppies laces up comfort with Vir Das in new ‘Ease Please’ campaign

    MUMBAI: Hush Puppies, the global comfort-first footwear brand retailed in India by Bata, is giving workwear a cheeky upgrade with its new campaign ‘Ease Please’, fronted by comedian and actor Vir Das. A new collection of office sneakers blends the cushy swagger of a sneaker with the sleek polish of formal shoes.

    The campaign is a sartorial nudge to overworked professionals—ditch the grind, not your style. The message is clear: success doesn’t need to pinch. And with Hush Puppies’ signature Zero G tech and ultra-light soles, these kicks prove you can race at your own pace.

    The playful campaign film taps into that familiar work-life blur with a message that lands gently but firmly—when you feel good in your shoes, you think better on your feet. Das walks the talk, literally, as the brand’s iconic Basset Hound trails him through moments of laid-back genius.

    “With Ease Please campaign, we want to inspire a refreshing take on modern work culture—where feeling good, staying confident, and being effortlessly stylish coexist. Hush Puppies has always stood for ease and sophistication, and with Vir Das bringing this thought to life, we’re excited to offer footwear that supports people in every step of their journey,” said Bata India head of marketing, Deepika Deepti.

    Das added, “Ease Please’ for me is a mindset. We often get so caught up in chasing goals that we forget to enjoy the ride. Hush Puppies brings a fresh perspective, proving that style and comfort can go hand in hand. I love how the office sneakers let me transition effortlessly through my day—whether I’m on stage, traveling, or just taking it easy.”

    Crafted for all-day comfort with classic Oxford silhouettes and sleek uppers, the new range is available at select Bata stores, Hush Puppies EBOs, and online at Bata.com. With this launch, Hush Puppies isn’t just putting sneakers in the boardroom—it’s putting ease at the centre of ambition.

  • DDB Tribal north strengthens team with Ashna Nandrajog and Mohini Varma

    DDB Tribal north strengthens team with Ashna Nandrajog and Mohini Varma

    MUMBAI: DDB Mudra Group has announced a boost at DDB Tribal north, appointing Ashna Nandrajog as senior vice president – business and Mohini Varma as executive vice president – planning. This strategic move aims to fuel growth, creativity, and innovation.

    Nandrajog, a 20-year industry veteran, has worked with global brands like Bata, Ford, and Maruti Suzuki at top agencies including Contract, FCB Ulka, Ogilvy, and Publicis Capital. Her passion for travel and family fuels her dynamic approach to brand-building.

    Varma, an award-winning strategist and former NDTV correspondent, has shaped brand narratives for Netflix, Google, and Pepsico while working at Toaster, FCB, and JWT. She holds a Gold APAC Effie for impactful campaigns that drive real-world change.

    DDB Tribal president Ashutosh Sawhney said, “We’re scaling new heights, pushing boundaries, and hungrier than ever. The industry thrives on exceptional talent, and in Nandrajog and Varma, we’ve found the perfect blend of fire and maturity to capitalize on the immense opportunities before us, delivering outstanding work for our clients and building formidable teams.”

    Nandrajog said, “In an era of rapid digital transformation, DDB Mudra Group stands out for its integrated approach. I’m thrilled to join a company that champions brand building through impactful creativity and delivers holistic solutions across its diverse businesses. I’m eager to contribute to DDB’s continued growth and success.”

    Mohini Varma added, “At DDB, we believe in emotionally resonant creativity, rooted in deep human insights, that transform brands, markets, and culture. In a world where attention is a premium, genuine insights are paramount. I’m excited to co-author the next chapter of growth for our dynamic brands.”

    With two powerhouse leaders on board, DDB Tribal north is poised for an exciting phase of creative excellence and strategic expansion.
     

  • Walk a hero’s path with Bata’s Marvel-ous new collection

    Walk a hero’s path with Bata’s Marvel-ous new collection

    MUMBAI: When it comes to superheroes, it’s not just about saving the day, sometimes it’s about looking good while doing it! Bata has teamed up with Marvel to unleash a limited-edition footwear collection just in time for the release of Captain America: Brave New World in India. The collaboration promises to bring Marvel’s iconic heroes to your feet, adding a dash of superhero flair to every step.

    The collection, featuring Bubblegummers, Floatz, and North Star, has something for every age group. Young fans can embrace their inner superhero with Bubblegummers and Floatz, showcasing playful designs like Captain America’s shield and wings, perfect for little feet making big impressions. Meanwhile, Marvel aficionados can slip into North Star sneakers, which blend bold, vibrant designs with the fearless spirit of Marvel’s most legendary characters.

    With prices starting at Rs 1,499, this collection brings the Marvel universe within reach, offering comfort, durability, and a touch of superhero energy for your everyday look. Whether you’re a Marvel veteran or a fresh recruit, stepping into these shoes is a chance to express your fandom in style.

    The Bata x Marvel collection is available now at select Bata stores and online at bata.com.

  • “Our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services:” Saket Vaidya

    “Our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services:” Saket Vaidya

    Mumbai: Korra Worldwide Advertising, a standout name in digital marketing since 2016, is redefining how brands connect with their audiences. Based in Gurgaon, this innovative agency offers a full spectrum of services—from web development to cutting-edge video production and strategic marketing automation. With a client roster including names like Bata and Mamaearth, Korra’s approach is all about fresh perspectives and breaking free from traditional moulds.

    As Korra transitions into its next growth phase under the leadership of its new CEO, the company is set to expand its global footprint and introduce groundbreaking technologies. Their vision includes embracing AI, exploring immersive experiences with AR and VR, and committing to sustainable practices.

    Indiantelevision caught up with Korra India CEO Saket Vaidya talking about  Korra’s evolution, its unique approach to digital marketing, and how they are navigating the competitive landscape with a focus on innovation and client success etc….

    Edited Excerpt

    On the Korra Worldwide Advertising founding and the inspiration behind its inception

    Korra Worldwide Advertising was founded in 2016. The inspiration behind Korra’s establishment was to provide a fresh perspective to brands, free from constraints and baggage. Korra was founded at a time when organizations were trying to fit themselves into rigid molds constrained by the medium they operated in. The name “Korra,” derived from the colloquial term “Korra Kagaz,” signifies a blank slate or “tabula rasa,” where the agency aims to write a new story of success with its clients.

    On the recent elevation from COO to CEO envision your leadership contributing to the company’s expansion into global markets and its next phase of growth

    At Korra, our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services. We’re committed to pushing the boundaries of creativity, fostering strategic partnerships, and deepening our client relationships. This isn’t just about growth – it’s about setting new industry standards and becoming an indispensable force in our clients’ success stories.

    As CEO, I envision Korra as a global marketing organization by 2025, unbounded by medium and expertise. This promotion aligns with Korra’s recent business transformation, which includes the establishment of a Center of Excellence (COE) and the onboarding of a new leadership team focused on Revenue and Operations, Growth and Partnerships, Strategy and Service Excellence, and Analytics and Data Sciences.

    On the brief overview of Korra Worldwide Advertising and the range of services you offer

    Korra Worldwide Advertising is a new-age marketing organization blurring the boundaries of an integrated advertising agency, content development hub, devops centre, and production company geared towards new-age brands. We offer a comprehensive range of services, including digital marketing, traditional advertising, brand strategy, content creation, social media management, influencer marketing, public relations, and data analytics. Our 360-degree approach ensures that we provide end-to-end solutions, helping brands achieve their marketing objectives through integrated and cohesive strategies.

    On setting Korra apart from other digital marketing agencies in India

    Korra stands out as a medium-agnostic agency, centered around the message rather than the medium. We provide fresh perspectives to brands, free from baggage and preconceptions, and together with them, we write a new story of success. Our innovative market strategies, medium-agnostic approach, and cutting-edge technologies revolutionize the way businesses connect with their target audience in the digital space. By addressing business problems directly, our scope of work becomes a by-product of our commitment to driving real results.

    On Korra’s planning for the next five years, and any new services or technologies you planning to introduce

    In the next five years, Korra aims to expand and become 500 members strong, achieving a bottom-line revenue of over Rs 150 crore and a top-line revenue of around Rs 500 crore. We plan to scale our operations with offices across Gurgaon, Mumbai, and Bangalore, and remotely service markets such as North America and Asia Pacific. We aim to gain more recognition and awards across Cannes, Abbys, Goafest, etc.

    We are also expanding our service verticals into physical branding and packaging, media, events, and experiences. Our investment in AI and machine learning will enhance our data analytics and customer insights capabilities, and we are exploring immersive technologies like AR and VR to create more engaging and interactive experiences for our clients. Our focus will also be on sustainable marketing practices, ensuring that our strategies not only drive growth but also promote social and environmental responsibility.

    On Korra Worldwide Advertising navigating the competitive landscape of the digital marketing industry in India, and strategies used to maintain a leading position

    Navigating the competitive landscape involves staying ahead of industry trends and continuously innovating our service offerings. We prioritize building strong relationships with our clients, understanding their unique needs, and delivering customized solutions that drive tangible results. Our investment in technology and talent ensures that we remain agile and adaptive to market changes. Furthermore, our emphasis on continuous learning and development helps us maintain a leading position by fostering a culture of creativity and excellence.

    On the current trends in digital marketing that brands should be aware of, and Korra adapting to these trends to benefit its clients

    1) Quick Commerce goes big

       India’s quick commerce market has been growing year-on-year at 77 per cent to reach $2.8 billion in GMV (gross merchandise value). With instant deliveries of products and groceries in 10-20 minutes, the face of e-commerce and retail has changed. Companies like Zepto and Blinkit threaten traditional retail in ways big players never could.

    2) Content as advertising

       The focus is shifting towards voice and video-based discovery, interactive brand experiences, gamification, and a focused influencer strategy. The Indian influencer market is growing rapidly, with content creation becoming critical to appeal to the informed and educated digital audience.

    3) Personalisation, intimacy, and efficacy

       AI integration in content creation is evolving, with real-time signal-based creative versioning across text, image, and video to create meaningful personalized messages at scale. AI also powers media measurement and optimization, enhancing predictive capabilities and everyday workflows.

    Korra is adapting to these trends by:

    1    Marketing automation: Utilizing CRM and remarketing tools to furnish comprehensive and clear information, maintaining brand recall.

    2    Communicating product expertise: Innovating continuously to stay ahead of competition and meet evolving customer needs, maintaining consistent branding and messaging.

    3    Building resonance: Humanizing brands for audience connection, tailoring content to match target interests and behaviours.

    4    Driving advocacy the right way: Encouraging user-generated content to establish relatable connections, and partnering with influencers to build trust and visibility.

    On the brand that has made the best use of digital marketing in the past year and the strategies they used

    Campaigns:

    Harpic launched an app-based solution called the ‘Harpic Loocator’ to empower women with access to public toilets on the go. Their ‘#BeFreeToPee’ campaign highlighted the lifestyle compromises women make due to the lack of knowledge and accessibility of public toilets. This campaign was based on the insight of the underlying problem of finding public toilets in India. By addressing a significant social issue through innovative digital solutions, Harpic successfully initiated important conversations and engaged a broad audience.

    Barbie Movie executed one of the most extensive and innovative marketing campaigns with an estimated $150 million budget. The campaign transformed the movie into an experience that everyone wanted to be part of. From scented candles, merchandise, Xbox controllers, to an Airbnb Dreamhouse, the Barbie movie’s marketing strategy created massive excitement. The campaign also included influencer and brand collaborations across industries, Instagram filters, and various interactive elements, ensuring widespread engagement and anticipation for the movie’s release.

    Brand

    Zomato effectively utilized strategic social media engagement to connect with its audience on platforms like Facebook, Instagram, and Twitter. Zomato’s Instagram account, for instance, is a vibrant gallery of enticing food images and user-generated content. Their posts feature everything from mouthwatering dishes to behind-the-scenes glimpses of restaurant kitchens, sparking conversations and attracting users. Additionally, Zomato’s personalized marketing campaigns, data-driven decision-making, innovative app features, strategic partnerships, and localized marketing strategies have all contributed to its success. By fostering a community of food enthusiasts and encouraging user-generated content, Zomato has built trust and credibility, making it a leader in the digital food service sector.

  • Bata joins hands with Easyrewardz for the “BataClub” loyalty program

    Bata joins hands with Easyrewardz for the “BataClub” loyalty program

    Mumbai: Easyrewardz, South Asia’s CLM and loyalty solution provider announced that Bata footwear brands globally have leveraged the “Zence” CRM solution stack by Easyrewardz, for the success of their multi-national “BataClub” program.

    Founded in 1894, Bata has been at the forefront of making customer-centricity a reality with its motto of ‘going the extra mile’. Seeing that in the retail sector, the role of CRM has evolved into a vital necessity, and it stands poised for significant growth, Bata International is leveraging CRM solutions to provide an unparalleled shopping experience for its customers in geographies like Malaysia, Indonesia, Singapore and Bangladesh, having over 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, Weinbrenner, Sandak or Toughees.

    The Footwear market in Southeast Asia is projected to grow by 5.18 per cent (2023-2028) resulting in a market volume of US$20.78bn in 2028. – Statista

    Easyrewardz CEO Soumya Chatterjee said Easyrewardz CLM stack helps transform customer engagement in the retail landscape. Our CRM and loyalty solutions seamlessly manage the entire customer journey, from initial acquisition to continued engagement and retention offering an optimal shopping experience for Bata’s customers.

    With the Zence CRM stack, we’ve equipped Bata International with advanced capabilities, providing a unified view of each customer across multiple locations. This enables personalised and attentive service, ensuring that every interaction with the brand is tailored to meet the unique preferences and expectations of Bata’s diverse customer base. We thank Bata for choosing us as their CRM and loyalty partners. This collaboration exemplifies our dedication to empowering retailers with cutting-edge solutions to navigate the evolving landscape of customer expectations and digital transformation.”

    Bata International, leverages Easyrewardz Zence Loyalty solutions, seamlessly integrating various features to enhance customer engagement, utilizing LPaaS for crafting personalized loyalty journeys and fostering active engagement through WhatsApp.

    Easyrewardz’s collaboration with Bata extends beyond conventional retail solutions as they have also played a pivotal role in establishing a program microsite for Bata. This microsite empowers customers with access to personalised dashboards, the ability to refer friends and family, and the opportunity to unlock delightful rewards and more.

    Bata global customer experience director Geoffroy Berthon said on the success of the program “Bata and Easyrewardz are thrilled with the introduction of the “BataClub” program. This initiative was designed keeping in mind the values on which Bata was founded over 130 years ago. As a global group, we believe in respecting different cultures, and thus we have a very unique set of customers with diverse sets of needs & expectations. We are delighted to have chosen Easyrewardz as our partner in this journey to improve Customer Lifecycle Management to delight and reward customers. This facilitates tracking customer visits, enhancing service experiences, and fostering loyalty through personalized offerings and delightful services.

    As market leaders in the footwear retail sector, the protection of our customers’ data and privacy is of utmost importance to us. Easyrewardz has been instrumental in ensuring the security of customer information through their end-to-end solutions, providing us with a 360° view of our customers’ profiles. Thank you to team Easyrewardz for their continuous support, we are eager to see this partnership grow and succeed.”

  • Step into festive glamour with Bata’s latest celebration collection

    Step into festive glamour with Bata’s latest celebration collection

    Mumbai: Announcing the second leg of their ‘Every Walk Is A Rampwalk’ campaign, Bata India has launched its latest celebration collection for the much-awaited festive season. The collection features premium, occasion wear footwear designs ranging from embellished heels & mojaris from Bata Red Label, sleek formals and casual loafers from Hush Puppies, open sandals from Bata Comfit to complement ethnic wear for the festivities, all with the promise of comfort. The collection hits the stores & Bata.com at the right time as people step out to shop & celebrate more crediting to the onset of festivities.

    The campaign film features popular social media influencers – adventurer Vishakha Fulsunge (@ridergirlvishakha), extreme athlete Aakash Malhotra (@wanderwithsky), digital creator Jahnavi Dasetty (@mahathalli) & actor Raghavendra Mahat (@mahatofficial). Each with their own unique personality and style, can be seen making a style statement at various festive occasions, turning each step into a runway moment.

    Speaking on the campaign, chief strategy and business development officer Badri Beriwal said, “Following the successful launch of our new City Casual Collection, we are back with a carefully crafted range of footwear to add on to the charm of the festive season and elevate the spirit of celebration for our customers. With two back-to-back collection launches, we are amplifying our efforts to provide our customers with a diverse range of global fashion and premium designs in footwear through our expansive retail network.”

    “This season, we have amplified our marketing investments, especially in TV and digital channels. We have strategically invested in the greatest cricketing event – ICC Men’s Cricket World Cup as an Associate Sponsor on Cricket Live to reach out to our valued customers. We are excited to be the partners in celebration for our cherished customers through our elevated & premium footwear styles.,” he added.

    Bata’s celebration collection arrives just in time to empower you with confidence and elevate your festive fashion. Whether it’s the spirited festivities of Navratri, the sparkling grandeur of Diwali, the elegance of weddings, the magic of Christmas or the fresh start of the New Year, this collection offers the perfect footwear for every celebratory moment. To explore the latest Celebration Collection, visit your nearest Bata store or check out Bata’s official website Bata.com/in.

  • Bata unveils new ad campaign ‘It’s Got to be Bata’ featuring Disha Patani

    Bata unveils new ad campaign ‘It’s Got to be Bata’ featuring Disha Patani

    Mumbai: Bata India has released a new campaign to announce the launch of its new versatile 24×7 casual collection. The 360-degree campaign titled ‘It’s Got To Be Bata’, features Bata India’s new brand ambassador Disha Patani.

    The campaign is conceptualized by contract advertising. It lives up to the proposition of a versatile 24X7 casual collection as it follows Disha Patani to effortlessly step into different roles she dons during the day. Be it an action scene in a shoot or talk show or from a house party to a casual stroll outside, showing the proposition, whatever may be the occasion, it’s got to be Bata.

    What further gives this campaign a unique edge is the catchy lyrics ‘It’s Got To be Bata’ of the background score that has been penned by the renowned lyricist Amitabh Bhattacharya.

    The new 24×7 casual collection has been designed keeping in mind the evolving needs of the modern Indian woman whose footwear needs to be evolved during the pandemic. Pre-pandemic shoppers were looking for footwear for different occasions, but today, they look for the versatility of styles that can work across occasions. Both the collection and the campaign derive inspiration from the versatile roles that women play today while never compromising on style. The 24X7 casual collection features brands like Bata, Bata Red Label, Bata Comfit and Naturalizer that have artisanal-style craftwork in block heels and fresh wedges, and include hues of metallic shine and summer sparkle. The collection, therefore, presents a diverse range of stylish, casual shoes that can enable women to hop from one occasion to another, anytime, anywhere.

    Speaking on this new campaign and TVC, Bata India’s managing director and CEO Gunjan Shah said, “Casualisation has become a big trend over the last couple of years. Consumers now seek styles that are versatile enough to take them through multiple occasions in a day. Multifunctional footwear, therefore, has become more relevant for women today and Bata is introducing footwear that merges active and leisurewear attributes.”

    “The 24×7 casual collection is curated keeping in mind the various roles that women play throughout the day for which they need versatile casual shoes to effortlessly move from one occasion to another. It features Bata, Bata Red Label, Bata Comfit and Naturalizer brands, with artisanal styled heels, wedges & trendy sneakers with hues of colours that can be matched with any occasion, anytime, anywhere. The new campaign features our new brand ambassador Disha Patani, and we hope to attract younger audiences who seek outdoors-inspired benefits, while still wanting a fashion-driven aesthetic that works well for the city life”

    Talking about the association with Bata, Contract India chief creative officer Sagar Mahabaleshwarkar said, “Over the last few years, we have seen Bata transition to a fashion-forward brand with product lines that are in sync with the latest of trends – be it casuals or sneakers or formals. With this campaign, we had an interesting opportunity of taking the brand journey forward. From the journey that started with the ‘Surprisingly Bata’ campaign in 2018, it was time to take a more confident and bolder stance. Association with Disha has helped bring about this transition, she personifies the attributes that we want Bata to represent today – stylish, glam, young, more confident and bold. The campaign is beautifully supported by lyrics crafted by Amitabh Bhattacharya, one of India’s ace lyricists.

    The lyricist for the campaign, Amitabh Bhattacharya said, “Bata has been a part of our life since childhood. So, when the brand team approached me, I was naturally excited to be associated with this iconic brand and be able to contribute towards its growth. Bata was launching a new range of womens’ shoes that were versatile and could be worn to multiple occasions and wanted my help in crafting a jingle for this launch campaign. While writing, I made sure that the lyrics resonated with the young Indian women of today. The jingle had to be catchy and hummable and also deliver a certain attitude & confidence. That’s why the refrain, “Bata Nahi Toh Aur Kya? It’s Got To Be Bata!”

  • Bata ropes in Kartik Aaryan as brand ambassador

    Bata ropes in Kartik Aaryan as brand ambassador

    NEW DELHI: Bollywood heartthrob Kartik Aaryan is not only making waves at the box-office, but with brands too. After being signed on by PepsiCo’s Doritos chips, footwear brand Bata India has named the actor as the company’s new brand ambassador.

    Carrying forward Bata’s fashion-forward narrative, Aaryan will be seen promoting popular brands under the Bata umbrella. The association will begin with the launch of a new campaign by Bata. The actor will be seen in a series of advertisements across television, digital and other mediums.

    Bata India VP – marketing Anand Narang said, “We are happy to have Kartik Aaryan on board as our new ambassador. At Bata, we have been transforming the brand by making our stores more inviting and changing our portfolio to have more casuals, sneaker and fashion styles to attract more millennials. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with Kartik will help in further strengthening our connection with the youth and bringing to fore our younger brands like Bata Red Label, North Star, Power and Hush Puppies.”

    “I am delighted to be associated with an iconic brand like Bata. As a child I remember Bata being the ultimate choice for footwear for everyone and the brand still has the same impact. It has always remained trendy and relevant to its time. I am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together,” Aaryan said.