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Tag: baseline ventures

  • RR Kabel serves up power as title sponsor of Prime Volleyball League

    RR Kabel serves up power as title sponsor of Prime Volleyball League

    MUMBAI: Talk about an electrifying partnership RR Kabel has spiked into the spotlight as the Title Sponsor of the Prime Volleyball League powered by Scapia, just in time for its fourth edition. The announcement was made in Mumbai, where RR Kabel’s leadership sealed the deal alongside league organisers, unveiling the official match ball with plenty of flair.

    The tournament, set to begin 2 October 2025 in Hyderabad, will see 10 teams including debutants Goa Guardians battle it out across 38 matches and 21 action-packed days. The defending champions, Calicut Heroes, will face off against hosts Hyderabad Black Hawks in the opening clash. The stakes climb as the top four sides advance to the semi-finals on 24 October, with the grand finale scheduled for 26 October. Fans can catch all the high-energy action live on Sony Sports Network and the league’s Youtube channel.

    For RR Kabel, one of India’s leading wire and cable manufacturers, the tie-up is more than just branding, it’s about plugging into the spirit of sport. “Volleyball embodies energy, teamwork, and resilience values that resonate strongly with our brand,” said RR Global director Kirti Kabra calling the partnership “historic”. RR Kabel CMO Shishir Sharma added that the title sponsorship is a “commitment to fuelling India’s youthful, forward-looking spirit” through sport.

    The league itself has been steadily growing in scale and appeal. Baseline Ventures MD & co-founder Tuhin Mishra hailed the deal as proof of volleyball’s rising commercial traction. With RR Kabel on board, he believes Season 4 will deliver bigger visibility, more opportunities for players, and an expanding fan base across the country.

    From double-headers to do-or-die finals, the RR Kabel Prime Volleyball League is gearing up to be India’s most electrifying sporting festival this October, a season where the game, quite literally, runs on power.

  • Apex and Baseline strike deal to boost sports investment in India

    Apex and Baseline strike deal to boost sports investment in India

    BENGALURU: Apex, a Europe-born sports investment firm backed by world-class athletes, has inked a strategic partnership with Baseline Ventures, one of India’s most prominent sports and entertainment outfits. The tie-up aims to unlock new investment opportunities in India’s booming sports ecosystem while giving Indian capital direct access to premium deals across Europe and the US.

    Baseline Ventures, founded in 2014, has carved a formidable position in Indian sport, with businesses spanning athlete management, league creation, licensing, and brand partnerships. The firm represents some of the country’s top names including Smriti Mandhana, Abhinav Bindra, PR Sreejesh, and Nikhat Zareen, and co-founded the Prime Volleyball League.

    Apex brings deep experience in venture capital, growth, and private equity across the global sports and media sectors. Its athlete-led model has drawn in investors such as Formula 1 drivers Lando Norris and Carlos Sainz, and footballers Trent Alexander-Arnold and Marcelo Vieira. Earlier this year, Smriti Mandhana became the first Indian athlete to invest in Apex — a symbolic milestone in its growing Indian play.

    Apex partner & chief commercial officer Pedro Felix da Costa said the move was a “natural step” for the firm: “India is one of the most dynamic sports markets in the world. Partnering locally helps us navigate it with intent, while also offering Indian capital high-quality exposure to Europe and US deals.”

    Baseline Ventures Co-Founder & Director Vishal Jaison called the tie-up a win-win: “Sports is now one of the most lucrative asset classes, delivering strong value appreciation. With Apex, Indian investors get a gateway to some of the biggest global sporting entities.”

    The deal marks a significant moment in the convergence of global capital and India’s sports industry — one where returns and fandom are racing side by side.

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  • Baseline Ventures to build annual six to eight teams Cava Nations Cup

    Baseline Ventures to build annual six to eight teams Cava Nations Cup

    MUMBAI: Tuhin Mishra’s Baseline Ventures has tossed another ball up in the air. The sports agency has signed up with the Central Asian Volleyball Association (Cava), the governing body for volleyball in central Asia, in a strategic partnership to revolutionise  and popularise volleyball in the region.

    Cava is the supporting Zonal Association of the Asian Volleyball Confederation (AVC) and represents the International Volleyball Federation (FIVB) and the AVC in central Asia and south Asia to promote and develop indoor, beach, grass and snow volleyball in the region. It is also affiliated to Afghanistan, Bangladesh, Bhutan, India, Iran, Kazakhstan, Kyrgyzstan, Maldives, Nepal, Pakistan, Sri Lanka, Tajikistan, Turkmenistan and Uzbekistan.

    The idea of the partnership is to build an eminent annual property – the Cava  Nations Cup which will feature participation from six to eight teams  across the Cava region  and offer FIVB ranking points, marking a significant milestone for volleyball in the area.

    The Cava  Nations Cup is poised to become a flagship event, bringing together top teams from central Asia to compete at the highest level.

    Cava president Mohamed Latheef said: “Baseline Ventures has been the brains behind the the very popular Prime Volleyball League in India. We are excited to work on the Cava Nations Cup with Baseline as we witnessed India’s stand-out performance during the last Asian Games which was a direct result of the success of Prime Volleyball League. Coming together with Baseline allows us to bring our vision to life, creating more opportunities for players and elevating the region’s profile on the global volleyball stage.”

    Baseline Ventures co-founder & MD Tuhin Mishra: “The Cava Nations Cup promises to be a game-changer for volleyball in central Asia. This tournament will not only showcase the region’s talent but also provide players with a platform to compete for FIVB ranking points.”

    Surely, that should prove to be a smashing incentive for the game and the players. 

    (Picture courtesy Prime Volleyball League)

  • Baseline Ventures to represent Indian sporting icon, Abhinav Bindra

    Baseline Ventures to represent Indian sporting icon, Abhinav Bindra

    Mumbai: Baseline Ventures, a sports management company has announced the signing of Indian sporting icon and 2008 Olympic Gold Medallist, Abhinav Bindra. Baseline Ventures will be exclusively representing successful shooter Abhinav Bindra for all commercial engagements, including brand endorsements, sponsorships, licensing etc.

    Abhinav Bindra made history at the 2008 Beijing Olympics by becoming India’s first individual Gold medallist. His journey to this achievement is a testament to his relentless pursuit of excellence, which also made him the first Indian to win a World Championship Gold in Air Rifle Shooting. Born in Dehradun, Bindra has won over 150 individual medals in a career that spanned over two decades, concluding with a commendable fourth-place finish at the Rio Olympics in 2016. His illustrious career has earned him the Arjuna Award, the Rajiv Gandhi Khel Ratna Award, and the Padma Bhushan, India’s third-highest civilian award. He has also been conferred with the Blue Cross, the highest honour by the International Shooting Sport Federation, and holds the honorary title of Lt. Col. in the Territorial Army.

    Beyond his career in sports, Bindra is passionately involved in numerous initiatives through the Abhinav Bindra Foundation Trust (ABFT). The foundation is dedicated to leveraging sports for social change, focusing on intervention, education, and social upliftment. ABFT’s STEAM scholarship program integrates Science, Engineering, Analytics, and Medicine into the training of grassroots athletes. The foundation’s efforts also include the Sport Science Interventions at ABTP Centers, the Athlete Mental Wellness Program, and the Physiotherapy and Sport Science Institute in Odisha. Additionally, the foundation’s ‘Sport4Her’ program empowers female athletes, and its Olympic Values Education Program, in collaboration with the International Olympic Committee and the Governments of Odisha and Assam, has positively impacted millions of school children.

    Abhinav Bindra shared his thoughts on this occasion, “I am looking forward to working closely with Baseline Ventures to create valuable and meaningful collaborations. Their expertise in sports marketing is well known and I hope to partner with them to nurture mutual goals.”

    Baseline Ventures co-founder Vishal Jaison expressed his excitement about the partnership, stating, “We are honoured and thrilled to represent Abhinav Bindra, a legend in Indian sports. His career and accomplishments are a testament to his hard work and determination. We look forward to creating meaningful and impactful opportunities that align with his vision and values for the long term.”

    With the signing of Abhinav Bindra, Baseline Ventures continues to strengthen its portfolio of top-tier sports athletes and further cement its status as a prominent player in the Indian sports landscape through its unwavering commitment of creating a share of voice for athletes across sports.

  • DBS Bank India is banking on India’s badminton stars!

    DBS Bank India is banking on India’s badminton stars!

    Mumbai: In a move that underscores DBS Bank India’s commitment to the country, the bank has announced its partnership with five exceptional badminton stars – Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand.

    DBS Bank has been a part of India’s journey since 1994, and it is the largest foreign bank in the country by branch presence. The partnership enables the bank to enhance its brand presence within the country and effectively connect with its diverse audience. The sport of badminton embodies attributes such as precision, dedication, teamwork, and the pursuit of excellence, closely aligned with DBS Bank’s core values of being purpose-driven, relationship-led, and innovative.

    The partnership has kicked off with an outdoor campaign, and it will be extended to the bank’s social media platforms, official website, and internal platforms, as well as throughout its branch network, targeting both customers and employees.

    DBS Bank India managing director – group strategic marketing & communications  Shoma Narayanan said, “DBS Bank continues to break boundaries and reimagine banking; we like to think of ourselves as a different kind of bank, rather than fitting into the conventional notions of a ‘traditional bank’. Badminton is gaining popularity across India, and this partnership provides a great opportunity for us to extend our support to five young athletes who truly have the potential to be the stars of tomorrow!

    These players epitomise our core values both on and off the court, making them perfect partners to champion our brand. With this association, we aim to dial up customer engagement in India and bolster the narrative around our unique phy-gital proposition, a suite of offerings, and strong Asian connectivity.”

    Baseline Ventures co-founder and director Ramakrishnan R added, “DBS Bank has always been a trusted partner, for small and large businesses as well as retail customers. We are excited to help the bank onboard some of India’s most prominent badminton stars as it increases engagement with its customers in India. We are confident that with DBS Bank India’s support, these players will elevate their careers and reach even greater heights while serving as an inspiration for badminton enthusiasts.”

    The five young and promising badminton stars have consistently climbed the global rankings, carving a niche for themselves on the international stage. Former world junior number one, Lakshya Sen, has clinched titles in various tournaments and earned a top-ten spot in senior rankings, with recent wins including the Canada Open and notable performances at the US Open, Japan Open, and the 2021 World Championships.

    India’s men’s doubles duo, Chirag Shetty and Satwiksairaj Rankireddy have reached World No-two in the badminton world federation (BWF) rankings. They won three BWF World Tour titles this year, including the Indonesia Open 2023 (Super 1000), Korea Open 2023 (Super 500), and Swiss Open 2023 (Super 300). India’s young women’s doubles sensation, Gayatri Gopichand and Treesa Jolly made their mark at the All-England Championship 2022 by reaching the semi-finals in their debut season and repeating the feat in 2023. They clinched medals at the commonwealth games and played a pivotal role in winning India’s first-ever medal at the Badminton Asia Mixed Team Championships 2023.

    DBS Bank continues to break boundaries, and its campaigns have been seen as category-defying in the banking industry. For example, the bank introduced an industry-first online mini-series called “DBS Sparks,” which is inspired by true stories and follows a group of young bankers as they navigate their work and personal lives. It showcases how these bankers challenge the status quo, go above and beyond to solve their client’s challenges, and genuinely make an impact in DBS’ quest to be the best bank for a better world.

    In 2018, DBS Bank introduced its brand promise, “Live more, Bank less.” This year, the bank launched a clutter-breaking campaign to further strengthen this promise, while showcasing how it brings simplicity and seamlessness to banking. The campaign encapsulates how DBS Bank empowers customers to dedicate more time to cherishing their dreams, pursuing their passions, and nurturing their relationships.

  • Volleyball World announces to stream the RuPay Prime Volleyball League globally

    Volleyball World announces to stream the RuPay Prime Volleyball League globally

    Mumbai: As season two of the RuPay Prime Volleyball League powered by A23 approaches, Indian volleyball is set to go global.

    Powered by A23, the RuPay Prime Volleyball League has signed a multi-year deal with the leading global streaming website, Volleyball World, as international streaming partners. Along with existing host broadcast partners, Sony Sports Network, who will be broadcasting season two of the Prime Volleyball League in the Indian subcontinent, the entire season will also be available on Volleyball World globally to showcase India’s elite talent. The Prime Volleyball League is co-owned and exclusively marketed by sports marketing firm, Baseline Ventures.

    Launched in 2021, Volleyball World, a product of a partnership between the International Volleyball Federation (FIVB) and CVC Capital Partners, is aimed at driving growth, innovation, and investment in volleyball around the globe with a key focus on bringing the global volleyball community together. The association with Volleyball World will offer a golden opportunity for Indian volleyball players to showcase their skills and talent across the world. It will also help the Indian fans to get access to top global volleyball events, which will further help in increasing the sport’s popularity in the country.

    Speaking on the partnership, Volleyball World CEO Finn Taylor said, “We are delighted to associate ourselves with the Prime Volleyball League. The standard of volleyball that we saw in India has made us extremely optimistic about the future of the sport. We believe volleyball fans around the world will be pleasantly surprised to see the passion for the sport in India. We see this as an enduring partnership to build the world’s most popular family sport in one of its largest markets.”

    Baseline Ventures MD & co-founder Tuhin Mishra said, “We are thrilled with our multi-year partnership with Volleyball World, which has already established itself as the go-to platform for global volleyball fans across the world. We truly believe in our country’s volleyball stars and we cannot wait for the world to appreciate the talent that is present today in the country. The partnership with the global body of volleyball, Volleyball World, will help us in accessing the best global practises in the sport, which will help in nurturing and grooming the youngsters in the country.”

    Volleyball World was launched in order to drive innovation, growth, and investment in volleyball around the globe. It has grown to become the commercial entity for the sport around the world for FIVB. Volleyball World is already working alongside top volleyball leagues and federations in the world with the goal of increasing the profile and popularity of the sport through fresh investment for the benefit of fans, players, and national federations.

    Volleyball is the fourth most popular sport globally, with more than 800 million fans and high participation across attractive markets, including Italy, Brazil, Japan, Poland, China, and the US. Volleyball was the most watched sport at the 2016 Rio Olympic Games, with 2.6 billion viewer hours globally. Even during the Tokyo Olympics in 2021, indoor volleyball was among the most viewed sports in India.

     

  • Mayank Agarwal signs with Baseline Ventures for commercial representation

    Mayank Agarwal signs with Baseline Ventures for commercial representation

    Mumbai: Sports, events, entertainment, and licensing firm Baseline Ventures has signed Indian cricketer and T20 league Indian Premier League (IPL) franchise Punjab Kings captain Mayank Agarwal to represent him in all commercial aspects.

    He has scored more than 2,000 runs in the IPL in 113 games. He has also amassed more than 4,000 runs in domestic T20s.

    “Having signed with Baseline Ventures, I am incredibly happy and looking forward to seeing how this will help me in my career. Today, every athlete needs the right representation, and having the right people around me to handle the commercial aspects would be hugely beneficial,” said Agarwal.

    “We at Baseline Ventures are very pleased to represent a seasoned cricketer in Mayank Agarwal. He proved his mettle at the highest level after amassing a mountain of runs on the domestic circuit, and his record in Test cricket speaks volumes of his prowess. We want to make sure Mayank’s brand keeps growing in the right direction,” said Baseline Ventures co-founder Vishal Jaison.

    After a record-breaking domestic season in 2017-18, which included over 1,000 runs within a single month and other consistent performances for both Karnataka and India A across formats, he got his maiden call up to the Indian Team midway through the 2018-19 Border Gavaskar Series in Australia, where his gritty knock of 76 on Test Match debut in Melbourne was the second highest score by an Indian opener making his test debut overseas.

  • Sony records 41 million TV viewers for PVL maiden season

    Sony records 41 million TV viewers for PVL maiden season

    Mumbai: The inaugural season of RuPay Prime Volleyball League (PVL) reached 41 million television viewers across 24 games, according to data shared by broadcaster Sony Sports Network. The season concluded when Kolkata Thunderbolts defeated Ahmedabad Defenders on 27 February.

    Seven teams including the Ahmedabad Defenders, Bengaluru Torpedoes, Calicut Heroes, Chennai Blitz, Hyderabad Black Hawks, Kochi Blue Spikers and Kolkata Thunderbolts participated in the month-long competition that took place in Hyderabad.

    The matches were broadcast by Sony Sports Network and SonyLIV in India, while Willow TV telecast the matches internationally in the US. The league was also streamed live on Facebook outside the Indian subcontinent.

    “The first season of RuPay Prime Volleyball League has had a successful start with the tournament being live telecast in five languages and attracting a host of advertisers in its inaugural edition,” said Sony Pictures Networks India chief revenue officer distribution and head – sports business Rajesh Kaul. “In spite of clashing with multiple sporting events taking place at the same time, the league managed to hold its own with 41 million viewers. With a large number of volleyball fans in the country and the appealing format of the league, it has the potential to attract more fans & grow even more.”  

    The league managed to reach 84 million fans across India, along with over five million engagement from audiences around the world through various digital platforms, said the statement. The social channels through which the league was promoted included Facebook, Instagram, Twitter, YouTube, and LinkedIn.

    The regional audience was also reached through social media platform Sharechat and its short video platform Moj. In total, the videos distributed across social media platforms garnered over 43 million views.

    “We were confident that we would get decent numbers on television, but the digital numbers are just unprecedented,” said Baseline Ventures managing director Tuhin Mishra. “The athleticism and high adrenaline action have really captured a substantial fan base among younger viewers, and that reflects in the huge number of videos consumed online. It’s a great sign for the league and the sport of volleyball. The viewership of the RuPay Prime Volleyball also reflected gender inclusivity with 43 per cent of the viewers being female.”

    Spectators from 27 different countries engaged with and viewed the Prime Volleyball League during the first season, shared the company.

     

  • Baseline Ventures sends legal notice to Discovery Communications

    Baseline Ventures sends legal notice to Discovery Communications

    Mumbai: Baseline Ventures has filed a legal notice to Discovery Communications India for fulfilling a pending payment owed to it by the Volleyball Federation of India.

    Discovery Communications is set to enter a contract with the Volleyball Federation of India for the purpose of telecasting the recently announced Volleyball League on their Eurosports channels.

    According to a ruling dated 21 November 2020, an arbitral tribunal presided by retired justice K Kannan had directed the Volleyball Federation of India to pay a sum of Rs four crore with 12 per cent per annum in interest and a sum of Rs five lakh as costs to Baseline Ventures.

    In the legal notice, Baseline Ventures, IP owner of Prime Volleyball League, noted that the volleyball body failed to comply with the payment, resulting in the sports marketing and promotion company filing an execution petition before the Madras high court for a sum of Rs 4,53,86,509, along with future interest. The legal notice also mentioned that the revised payment has also not been paid.

    “Baseline is owed over Rs six crore by this body as decided by the courts. On hearing that Discovery Sport wants to broadcast this, we have made them a party to this sum as they are signing a contract with the same body. Discovery needs to be aware of the legal history of this agreement and the dues still owed to us,” said Prime Volleyball League CEO Joy Bhattacharjya.

    At the same time, the secretary-general of the Volleyball Federation of India Mohd Akram Khan also wrote to Discovery Communications India, noting that the inception of the Volleyball League set to be broadcasted on the channel by the name of EuroSports, was created by a small unrecognised faction of Volleyball Federation of India. The notice also added that the same faction had conducted a parallel election in the federation and was not approved by any constitutional authority and the status of the election is being decided by the Supreme Court.

    The ministry of youth affairs and sports have not renewed the recognition of the Volleyball Federation of India for the term 2020-24 and there are no office bearers of VFI in the records of the ministry, stated the legal notice. “The so-called ‘VFI’ is not recognized by the ministry of youth affairs and sport since 2020,” Bhattacharjya added.

    “We challenge this so-called VFI to provide evidence that FIVB, the world volleyball body, is actually supporting this event as claimed. If they cannot provide the same, they are cheating players and the public.” he further said.

  • The idea behind PVL 2022 is to democratise Volleyball in India: Baseline Ventures’ Tuhin Mishra

    The idea behind PVL 2022 is to democratise Volleyball in India: Baseline Ventures’ Tuhin Mishra

    Mumbai: Bringing back the popular sport of Volleyball for its fans across the country after a two-year break, Rupay Prime Volleyball League (PVL) returns in its new avatar on 5 February.

    The tournament features seven franchises from seven different cities ― Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts, and will kick off from the Gachibowli Indoor Stadium in Hyderabad sans any LIVE audiences. 

    With a few days to go before the maiden match, IndianTelevision caught up with sports marketing firm Baseline Ventures’ managing director and co-founder Tuhin Mishra to understand the scope for the game on TV in India, and how the brand plans to tap into the league’s viewership. “This is the very first time that the Rupay Prime Volleyball league is happening and also the first time such a professionally organised league for Volleyball is going to take place in India, so yes the excitement levels are high,” said Mishra

    Sony Pictures Network India is the official broadcaster. In another first, the telecast will be available not only in Hindi and English feeds, but also Tamil, Telugu, and Malayalam across the Sony Sports network of Ten1, Ten2, Ten3, and Ten4 channels and the OTT platform, Sony Liv.

    Elaborating on the 2022 season, Mishra said, the league has been modelled along the lines of the international NBA or middle eastern Soccer, where all the seven teams are also the owners of the league. “So it’s a very interesting model that’s not been tried in India before, and which actually gives a skin in the game for all the team owners. So the team owners along with Baselines- we all decide how things need to be done and need to operate,” he added.

    Democratising the sport

    All the players in the league have played the game professionally at the highest level, and the league promises to offer high-quality volleyball action to TV audiences, which is otherwise available only during Olympics or Asian Games. “We saw this as an opportunity for a sport which has such a huge global and Indian relevance. It’s also a very economical sport. You just need a small wire and a net and you can start playing. It doesn’t need a big surface, like say, football. Additionally, it’s a non-contact sport which also looks great on Television,” added Mishra.

    Volleyball is believed to be the second biggest played team sport in the world after football and is played by 213 countries across the globe. “Volleyball has huge credence all over the country at the grassroots level- if you go to villages, towns, cities and in schools and colleges- people everywhere play the sport,” said Mishra. “During the recently concluded Tokyo Olympics, in spite of India not being in contention for the sport, the Volleyball matches which were broadcast on Sony got the highest viewership numbers, indicating that when a good quality game of Volleyball is shown, people really enjoy it.”

    Even as the sports marketing firm considers 18+ males to be the league’s target audience and its primary TG, it is also slowly beginning to draw family viewers to the game. “We saw this during the previous league three seasons back- when the finals were on, we had sold out the stadium,” he added. This time around because of Covid, the tournament will not LIVE audiences.

    SPONSORSHIPS

    The league has signed up eight sponsors so far, with Card payment network RuPay coming on board as the Title Sponsor and Fantasy games leaders A23 having signed on as “Powered By” Sponsors in a multi-year deal. Healthy food platform EatFit, Amul and Nippon Paint have come on board as associate sponsors, while Cosco has associated itself with the League as its Official Partner.

    Some of India’s noted sportspersons including PV Sindhu, Smriti Mandanna, Pankaj Advani have also come forward to support the League. The league has also tied up with Sharechat & Moj as official content partners to reach out to regional audiences.

    Talking about the viewership pattern from the 2019 season, Mishra said, the sport is garnering viewers from Kerala, Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Maharashtra, Rajasthan, Uttar Pradesh, Haryana, Punjab, as well as North East. “What we’ve been doing is trying to make stars out of these players. That is the basic objective. To promote and make at least four or five of them household names, which will serve as an incentive for more players,” shared Mishra. “We have also made this a very owner-driven league, where the team owners are also a part of its success or failure.”

    The players are auctioned off in a transparent process, so that anyone who wants to register can do so. Thus, the PVL now has over 450 registrations- almost four times compared to 2019 when only 105 registrations were allowed. “We need to democratise the sport,” added Mishra.

    The PVL has been shifted from Kochi to Hyderabad amid rising Covid cases in Kerala and the league is operating out of a very strict bubble, which the players have entered into 26 January onwards. The company is following international practices and SOPs with respect to bio-bubble in order to prevent any further disruptions in the game.

    “We are not looking at just one year, we need consistency for the teams and the team owners,” said Mishra. “It’s a great opportunity for Indian sports because if what we’re trying to do succeeds – that is monetise it to the best possible level wherein the teams also make money, then it could become a model for other leagues or other sports to replicate. And we would be happy to do that and share our knowledge.”

    The Rupay Prime Volleyball League powered by A23 is exclusively marketed by Baseline Ventures. The teams will compete in a single round-robin format league that will feature a total of 24 matches, with the top four teams qualifying for the Semi-Finals. The grand finale is slated to be held on 27 February, culminating in three weeks of high voltage action.