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Tag: Basant Dhawan

  • Capri Global Capital extends partnership with Gujarat Titans for the 2024 Season

    Capri Global Capital extends partnership with Gujarat Titans for the 2024 Season

    Mumbai: Capri Global Capital Ltd, a leading non-banking financial company, announced an extension of its partnership with Gujarat Titans for 2024, marking its third year of collaboration.

    As part of this alliance, the Capri logo will prominently feature on the right chest of the Gujarat Titans’ official team jerseys, representing the strong bond between the two entities.

    Capri Global Group CMO Basant Dhawan stated, ” At Capri Global, we recognise the transformative power of sports in bringing communities together. With its incredible reach of over 500 Mn in India, the league is the fastest-reach aggregator across media platforms. It helps us drive brand connections with varied audiences across income strata and geographies. This is our 3rd year of association with the Gujrat Titans & we firmly believe that it will further help us drive brand affinity & create meaningful engagement propositions with our existing and potential customers.”

    Gujarat Titans COO  Colonel Arvinder Singh said, “We are delighted to continue our partnership with Capri Global into the new IPL season. Capri Global made its IPL debut with the Gujarat Titans and the extension of the association is a testament to the tremendous value added to the brand with our winning performances. We look forward to a long mutually beneficial association with Capri Global.”

    Gujarat Titans is a professional franchise cricket team based in Ahmedabad, Gujarat. The team will be captained by Shubman Gill and coached by Ashish Nehra. In 2023, Gujarat Titans achieved over 1 billion views across social media platforms, reaching over 553 million people. Match viewership increased by 20% compared to the previous season.

  • EaseMyTrip, Vimal Elaichi among sponsors for Sharjah Warriors in ILT20 Season 2

    EaseMyTrip, Vimal Elaichi among sponsors for Sharjah Warriors in ILT20 Season 2

    Mumbai: An exciting second season of the DP World ILT20 is knocking on everyone’s door, and the Sharjah Warriors, who will be in action on Match Day 1, are busy preparing, covering all essential aspects for the franchise. Led by Tom Kohler-Cadmore and Head Coach Johan Botha, the Sharjah Warriors also have in their ranks the dynamic JP Duminy as the Batting Coach.  

    While the cricketing leadership group put in the plans for what’s to happen on the field; off the field, Capri Sports’ Sharjah Warriors have finalised their sponsors, who are of course one of the most important elements for franchisees. Each of the sponsors’ will have their logos on the Sharjah Warriors’ kit, with 11Exch. Live’s logo going on the front of the jersey, while Vimal Elaichi takes up its spot on the back.  

    Funexch.Games’ logo will be on the Right Side of the chest of the jersey, with EaseMyTrip as the Lead Arm Sponsor. On the batters’ helmet, Mymaster11’s logo will be on the front, with Capri Loans on the rear. The trousers will see Redesyn’s logo as the Lead sponsor with Bisleri as the Non-Lead Sponsor.  

    “Capri Sports and Sharjah Warriors have one thing in common with Vimal Elaichi, and that is the aim to be the outright best and the game changers, in each other’s respective avenues. So, it was easy to come together and work for the team’s best interest, and we hope that this is a match-winning stand,” said, a Senior Representative, Vimal Elaichi.  

    Bisleri chief marketing officer Tushar Malhotra said, “Joining forces with the Sharjah Warriors is among the important partnerships at Bisleri, because on both sides of the fence, there is the zeal to stand out tall. Capri Sports’ investment and support for cricket in UAE and India has the potential to really make a difference, and we would like to be part of this initiative, giving all the support needed,”

    EaseMyTrip CEO & co-founder Nishant Pitti said, The Sharjah Warriors team is a brilliant one, and as is Capri Sports who bring a Warrior approach to the sporting world, and we at EaseMyTrip are delighted to be associated as the Lead Arm Sponsor of the Sharjah Warriors. We are always here to support the team in all their endeavours and wish them the very best, ahead of an important season of the ILT20,”

    Capri Loans gold loan business head Ravish Gupta said, “We are very proud to be associated with the Sharjah Warriors and wish them the very best in Season 2 of the ILT20. The league has a huge viewership of close to 210 Mn in India and through this association Capri Loans will be able to reach these audiences and build awareness for its lending business,”

    Capri Global Group CMO Basant Dhawan said, “Capri Sports and Sharjah Warriors are delighted to welcome on the journey, all the sponsors, who have shown us their undeterred support. We at the Sharjah Warriors are keen to play quality cricket that makes fans and partners proud, and eventually grow these relationships over time. Fans, Partnerships and the sporting spirit are after all among the most essential aspects of cricket and these are very important for us,”

    The Capri Sports owned Sharjah Warriors open their campaign at the DP World ILT20 against the defending champions the Gulf Giants (19 January), before taking on the Dubai Capitals in their second game on 22 January.  
     

  • Capri Global Capital Ltd unveils the ‘Farz Nibhaatey Hain’ campaign

    Capri Global Capital Ltd unveils the ‘Farz Nibhaatey Hain’ campaign

    Mumbai: Capri Global Capital Ltd (CGCL), a diversified non-banking financial company, has launched the Farz Nibhaatey Hain brand campaign to reaffirm its commitment to credit inclusion. The relatable, emotional, and relevant omnichannel brand campaign reiterates its responsibility towards the unbanked borrowers of India.

    Conceptualised by Rediffusion, the campaign showcases CGCL’s human value proposition while bringing alive its mission of inclusive growth. Brand ambassador and acclaimed actor Pankaj Tripathi will be the protagonist of the 2-films of the Farz Nibhaatey Hain campaign that features the company’s MSME loan and gold loan products. The integrated campaign will focus on reach, visibility, impact and will be rolled out across TV, OTT, and YouTube. The campaign will also include a digital media campaign and on-ground activations. The brand plans to amplify its reach through influencer-level activity on social media.

    Sharing the rationale of the brand campaign, Capri Global CMO Basant Dhawan said, “Farz Nibhaatey Hain campaign not only reflects our strong business fundamentals, but, more importantly, it underscores our ability to build foundations of resilience that enable growth and inspire confidence among our customers. We strongly believe that it is our farz to uplift the society by creating enough opportunities and offering access to seamless credit to augment these opportunities. We have launched the campaign with multiple touchpoints and are confident that it will play a pivotal role driving our brand metrics.”

    Rediffusion national creative director Pramod Sharma said, “From the moment we got the brief, we knew we had the opportunity to truly speak to the heart of the country. Understanding them, and the responsibilities that they take on in life, was the key to cracking this campaign. And once we had the stories that we wanted to tell; in Pankaj Tripathi, we had an actor who was able to breathe magic into each and every role. So that we could tell them ki jaise aap apna farz nibhaatey hain, Capri Loans aasani se loan deke apna farz nibhaatey hain.”

    Rediffusion executive director Asheesh Malhotra added, “The majority of India isn’t deemed credit-worthy simply because they may not have relevant papers to show. But every day, they prove themselves more than worthy through every role they play in their lives. That is the truth we wanted to portray – human stories of character and hope. And how Capri Loans can help them get ahead in life by simply ensuring that they too get access to credit like the rest of India.”

    Decoding Farz Nibhaatey hain

    Today credit is not just a medium to fulfilling aspirations of individuals but a booster dose for their fiscal growth and make them self-reliant. A vast population in India is still unbanked, and commitment to offer credit to these borrowers for a fiscally sound future, forms a strong foundation for financial inclusion. Capri Global Capital Ltd has endeavored to be a vital cornerstone of the Indian financial ecosystem and is attempting to channelize credit facility to unbanked population across hinterlands of the country.

  • TCM Sports Management appoints Sudip Roy as EVP – New Business

    New Delhi: TCM Sports Management, a full service sports marketing and management company has appointed Sudip Roy as executive vice president – New Business.

    Roy will be responsible for developing revenue strategies for the new business verticals -Digital platforms, Branded content opportunities in sports, New IPs & Sports events, Media partnership – agencies & media owners, said the company on Monday.

    “Sudip is an accomplished business leader with over two-decades of diversified experience across genres & verticals in the media industry. A keen planner with proven abilities in devising strategies to develop new business, enhance advertising revenues, expand networks and media sales for business excellence. He will play the lead role in developing the new revenue streams for TCM,” said TCM, CEO, Basant Dhawan.

    TCM holds exclusive ground rights across various cricket stadia in India and globally. Outside India, TCM holds the exclusive Naming, Sponsorship, In stadia rights across New Zealand cricket, Cricket West Indies & Asia Cup tournaments (Asian Cricket Council). Besides this, TCM has on-ground partnerships with cricket boards of South Africa, Bangladesh, England and Australia.

    Sudip Roy, said “With advertising/ground sponsorship rights across different state associations & various International boards, TCM is also poised for growth in the new Business verticals which includes Digital media sales, News IP’s & Tournaments in India, Branded content opportunities. It’s been an exciting journey for me in the broadcast industry so far, and I look forward to working with the team to develop & lead the sponsorship & revenue strategies for the TCM’s new Business verticals.”

    Roy comes with an experience of over two decades in sales and marketing roles, with specific emphasis towards strategic planning, business development, advertising sales and customer relationship management, across leading media houses.

    Prior to joining TCM he was executive vice president with Network 18 Media & Investments Ltd., where he headed the revenue function of Hindi cluster during different phases of his six-year tenure.

    Before Network 18, Sudip worked with Neo sports and Neo Prime channels as Senior Vice President & Revenue Head. He also worked in various leadership positions at ABP News Network for 8 years and Zee Network for seven years.

  • TCM appoints Basant Dhawan as chief executive officer

    TCM appoints Basant Dhawan as chief executive officer

    NEW DELHI: TCM, a full-service sports marketing and management company f has appointed Basant Dhawan as CEO. 

    Dhawan will be responsible for leading all the existing business verticals of TCM – sports consultancy, domestic league rights, in-stadia rights, athlete representation, sponsorship management, event operations etc. Additionally, he will be developing and implementing sports content strategies & drive other new business lines for TCM across domestic & international markets.

    “As a company with expertise in providing holistic solutions to sports marketing and management, Basant’s deep knowledge as a leader in running a broadcast business, creating & managing Sports IPs with rich experience across functions will help us to further scale up and diversify our businesses”, says TCM MD Lokesh Sharma.

    TCM holds exclusive ground rights across various cricket stadia in India and globally. Outside India, TCM holds the exclusive Naming, Sponsorship, In stadia rights across  New Zealand cricket, Cricket West Indies & Asia Cup tournaments (Asian cricket council). Besides this, TCM has on-ground partnerships with cricket boards of South Africa, Bangladesh, England and Australia.

    Basant Dhawan said “I am excited to be back in the Sports Industry after my previous stint as CEO of business & English news channels at Network 18. I look forward to contributing towards TCM’s vision of establishing itself as a leader in the sports marketing & management in India & internationally. TCM has been in the sports business for close to three decades & is unique in terms of its services.  It is continuously helping right holders and brands to leverage sports for driving business & marketing needs. It is further looking at new sporting opportunities in line with the demand & changing consumption of today’s sports fan. ” 

    Dhawan, has a management degree from IIM Calcutta, comes with an experience of over two decades with leadership roles across industries – Media & Entertainment, Telecom, Auto etc.

    Prior to his recent stint with CNN News 18 and CNBC TV 18 as CEO, Dhawan was with Star Sports as SVP and head emerging sports. He was part of the team that has delivered the new domestic leagues to India – Pro Kabaddi, Indian Super League, Premier Badminton league etc besides establishing premium sports like English Premier League, Grand slams for Indian viewer.

    Before Sar Sports, Basant was with Vodafone India where he successfully managed its brand sponsorship of the IPL & created activation IPs like Vodafone Superfan & the Zoo Zoos IPL campaigns. He headed the Media function as General Manager.

  • CNBC-TV18 unveils pre-budget programming line-up

    CNBC-TV18 unveils pre-budget programming line-up

    MUMBAI: CNBC-TV18, India’s leading English business news channel, unveils a special programming line-up for the upcoming Union Budget 2020. Revolving around the theme of ‘Going for Growth’, the channel seeks to capture the financial and political fervor of the Union Budget 2020 through its incisive and accurate reportage. In a bid to stay relevant, and contemporary, the channel promises an extensive coverage of the Budget, through an exhaustive number of interactive shows with a fresh and new perspective.

    Aimed at presenting the audience with a complete overview of the predictions and expectations from the Budget, the channel seeks to bring together industry experts, policy-makers, economists and experienced editors across the Indian and the International market. Through their pre-budget shows like What Market Wants, What the World Wants, the channel presents their audience with expectations of experts from the Indian and the global market with a strong emphasis on the role of foreign investments. Shows such as Sectoral Budget Expectations will offer a detailed analysis of key sectors such as agriculture, services, and manufacturing amongst others.

    In a bid to unravel the initial expectations of India’s economic future, market implications and the nation’s demands shows such as Startup Street Wishlist will showcase eminent entrepreneurs and highlight their views on the Budget and reflect on its impact on the startup industry. In addition to this the lineup will present shows from the personal finance space like Money Money Money Special, and Budget Dictionary. Money Money Money Special will discuss various aspects of personal finance management that include Income Tax, Deductions, Mutual Funds, Stock market taxation, insurance, and impact of the Budget on ‘Aam Aadmi’. While Budget Dictionary will simplify the Budget and the terms associated with it for a better understanding to the common man.

    Considering the importance of the Union Budget 2020 and its strong relevance to the common man, the channel’s programming line-up will cover all the relevant areas, thereby laterally reflecting on the economic and financial status of our country.  The shows have been designed and curated in a manner that offers deep-insights and analysis aiding audiences from across age-groups and strata of the society to understand the implication of Union Budget on the lives of the people.

    Network18  English & Business News Cluster CEO Basant Dhawan said, “Since our inception, we have strived to present a comprehensive overview of the expectations and subsequent impact of the Budget 2020. Our specially curated shows will run through the day and provide opinions and analysis from eminent industry leaders, policy makers and experts. Our slew of pre and post-Budget programming will bring forth the best analysis from the finest editorial minds of our country.” 

    CNBC-TV18 will continue to be at the forefront of the pre-budget program line-ups of 2020 with its power packed shows anchored by experienced journalists ensuring that the viewers get a comprehensive insight on Budget 2020. 

  • CNBC-TV18 celebrates 20th anniversary

    CNBC-TV18 celebrates 20th anniversary

    MUMBAI: CNBC-TV18 is set to mark a milestone by completing 20 years as an overarching business news specialist in the country. In the past two decades, the brand has been at the forefront consistently by delivering incisive, and accurate information of the business and financial sector. Since its inception, the brand has led the transformation of the business-news media landscape through an amalgamation of the highest standards of journalism, cutting-edge technology and design.

    In a bid to stay relevant, contemporary, and strike-a-chord with the ever-evolving audience, CNBC-TV18 has announced a stellar programming line-up under the helm of its anniversary celebration theme #Season20.

    Drawing a parallel with the current pop-culture, CNBC-TV18’s #Season20 programming promises to be inspiring, thought-provoking and engaging. Broadly categorized into three major aspects namely India Inc., Markets, and Gen Next; the special programming line-up aims to bring to fore India’s growth story by putting the spotlight on the disruptors, icons, and game-changers of the Indian economy. Through the youth-oriented programming, #Season20 seeks to target a specific set of audience who are the drivers of the new economy.

    The programming leg India Inc. will feature a slew of shows such as India Business Icons, Corporate Thrones, Disruptors, Brands that Built India with some of India’s biggest business icons, disruptors, entrepreneurs & brands that have left a mark and contributed towards the country’s success story.

    The programming leg Markets, through shows such as Wizards of Dalal Street, Fund Anatomy, House of Policy, 20 Big Little Stocks will showcase the success patterns, strategies, investment philosophies and viewpoints of India’s biggest investment analysts in addition to charting the hits and misses of policies in India. Gen Next aims to advocate financial literacy amongst the youth of the country via contextual and relevant shows such as Investing @20, Youth Dialouges, Breaking Myths.

    CNBC-TV18,Managing Editor, Shereen Bhan, Commenting on this announcement said, “Since the inception of CNBC-TV18, India and the global economy has gone through significant transformations. Over the past two decades, we have witnessed the opening up of the Indian economy, the rise of India’s private sector and the capital markets. We have seen technology disrupt legacy businesses and create new markets. We have chronicled the benefits of globalization and the rising threat of protectionism. Through the span of time, we have remained constant in our dedication towards providing  comprehensive, and in-depth analysis of the business and financial sector. Of politics and policy. We have made it our business to provide credible, accurate, actionable insights. As we mark this crucial milestone, we continue to be the leader in business news and today also cater to the needs of the English news market, establishing ourselves as one of the most-watched English News channels.”

     Network18,CEO-English & Business News Cluster Basant Dhawan said, “We are delighted to celebrate CNBC-TV18’s two decades in imparting news, trends, and data that has aided in advocating actionable awareness to our audiences. Through our league of well-seasoned and unparalleled experts, global investors, research analysts, and market experts we have succeeded to become the ‘voice of influence’ for business across sectors in India. We have been spearheading the creation of genre-changing and award-winning programming for our audiences that goes beyond formats and mediums. It is with great pride that we look back at our achievements and contribution towards fostering India’s growth story by providing our viewers with actionable, accurate insights and help them with critical decision making through our expertise.”

    Unfolding the beginning of the special programming line-up with House of Policy, the audience witnessed Latha Venkatesh interview Chakravarthi Rangarajan, former RBI governor. The episode spoke about how CNBC-TV18 has constantly covered the growth-story of the Indian economy, the changes that occurred in the performance of the government & the rapid growth of the banking sector.

  • CNBC-TV18 launches show ‘LIFE ETC.’

    CNBC-TV18 launches show ‘LIFE ETC.’

    MUMBAI: CNBC-TV18, one of the leading business news channels in the country is launching a new weekly show titled ‘LIFE ETC.’.  The show is an attempt to understand and highlight the mind and driving force behind the young and aspirational entrepreneurs of the startup ecosystem in an interactive, fun and light-hearted manner. Going beyond the intricacies of business and its operations, the show aims to explore the person behind the business and bring to light the concealed story of their passion, struggles, and success. Slated to release on 7th November, the show will be aired every Thursday at 10 pm, on Saturday at 10:30 pm and twice on Sunday at 1 pm and 8:30 pm.

    Elevating the personalized quotient, the free-wheeling chat show that will spill some interesting secrets and stories in an ‘Out-of-studio’ format taking place at a location that holds significant relevance to the interviewee’s life. In a special segment, LIFE ETC. will bring special guests (mentors/spouses/parent et al.) from the life of these business icons that have played a significant role in their success story. Standing out from the rest, those at the helm of startups have always endeavored to offer something unique and different

    Hosted by Anuradha SenGupta, the show promises an exemplary line-up of mettlesome, and audacious disruptors and leaders of the Indian Startup industry. The first episode will feature Mr. Yashish Dahiya, Co-founder and CEO, PolicyBazaar delving into his professional laurels and a personal milestone in a never-seen-before manner.

    Commenting on the launch, Basant Dhawan, CEO – English & Business News Cluster, Network18 said, “We are delighted to launch our show LIFE ETC.; through the show we seek to bring an immersive experience that will enable our audiences to know about the masters of the Indian startup space. The show goes beyond the business and brings to fore the personal-stories chronicling the highs and lows, and the driving factors of the stalwarts from the Indian Startup industry.”

    Commenting on this, Anuradha SenGupta of CNBC-TV18 said – “I am hoping ‘LIFE ETC.’ will add another dimension to CNBC-TV18’s extensive and pioneering coverage of the startup sector. The idea is to talk about the business of life and understand the human being who wears the founder’s hat.”

  • Hindi news genre sees 22% growth in beginning of festive quarter

    Hindi news genre sees 22% growth in beginning of festive quarter

    MUMBAI: According to BARC data, this year festive season has brought 22 per cent viewership growth on Hindi news channels. The genre has recorded 988.5 million average impressions from week 33 to 39 2019 whereas the average impressions in 2018 were 811.7 million in the respective week of 2018. Ad insertions also grew by 4 per cent this year on the genre. Last year from week 33 to 39 there were 551,535 ad insertions and this year the number has jumped to 571,649.

    This year, due to the general election, Pulwama attack and few other events, news channels have grabbed the interest of various brands and festive season also added to the growth of viewership. ABP News CEO Avinash Pandey said, “News as a genre is very dynamic. There is never a dull period. If you look at this year, it kick-started with major events – like Pulwama, Balakot strike, General election, Article 370 and now three state elections. Needless to say, it will be an action-packed time.”

    He also said, “Festive season is a fantastic time for news genre since there are several categories that are super active especially categories like automobile, retail, services and e-commerce. These categories advertise heavily on news genre to maximise their reach and take full advantage of this celebratory period when people spend more.”

    “Festive season always brings cheers and enthusiasm as far as ads are concerned. The industry witnesses about 25 to 30 per cent growth in the festive quarter. Channels plan specific launches and revise programming line-up to get better viewership during this period because advertising happens on the boom in viewership,” said Times Network English entertainment cluster president – strategy and business head Vivek Srivastava.

    TG for Hindi News Genre: HSM 15+
    Data Period – W33-39 2018 and 2019

    Week 33-39

    2018

    2019

    Growth

    Avg Impressions

    Avg Impressions

    Hindi News Genre

    811.7 Mn

    988.5 Mn

    22%
           
           

    Week 33-39

    2018

    2019

    Growth

    Ad Insertions

    Ad Insertions

    Hindi News Genre

    5,51,535

    5,71,649

    4%

    However, newscasters are noticing a dip in the post-festive season from the last 2-3 years. Pandey also added that ad rates have not been in sync with the festive trend. “Television ad volumes have been a bit stagnant in the last few months as against a decline in print and radio volumes. However, TV advertising volumes are beginning to see an upward trend with the approaching festive season,” Network18 English & business cluster CEO Basant Dhawan opined.

    “In FY19, the English news genre saw around 6 per cent increase over the previous year but CNN-News18 saw a humongous jump of 32 per cent over the last year in viewership terms. We are hoping the same trend to continue given the new programming impetus we are providing,” said Dhawan.

    However, if we look at the BARC data, the beginning of the festival quarter recorded negative growth in the English news genre’s viewership and ad insertions. Week 33 to 39, 2019 had few regional festivals like Ganesh Chaturthi, Onam, Parsi New Year and Raksha Bandhan. The genre had witnessed -29 per cent growth in that respective week. Last year the average impressions on English news channels were 4 million and this year the average impression fell to 2.8 million. Similarly in those weeks, the ad insertions also recorded negative growth by 27 per cent. Last year on the genre there were 169,456 ad insertions from week 33 to 39, this year Ad insertions also fell to 123,290.

    TG for English News Genre: India/AB Male 22+
    Data Period – W33-39 2018 and 2019

     

    Week 33-39

    2018

    2019

    Growth

    Avg Impressions

    Avg Impressions

    English News Genre

    4 Mn

    2.8 Mn

    -29%
           
           

    Week 33-39

    2018

    2019

    Growth

    Ad Insertions

    Ad Insertions

    English News Genre

    1,69,456

    1,23,290

    -27%

    But Dhawan remained positive as the rest of the festive week might see huge interest from brands. He said, “Post the General Elections period there was an anticipated marginal decline in the television news advertising volumes especially so in English news genre. As I mentioned earlier we are now at the cusp of the festive season where the demand is going up. We are seeing interest from various brands on our new programming initiatives on both CNN-News18 and CNBC TV18. In fact, the new programming is being offered to brands at a premium pricing.”

    Srivastava also commented on the impact of economic slowdown on the channels, he said, “There is some slowdown in the market but the good part is that the brands are doing well. Our brands are in a strong place and geared up to turn around the economy slow down. We are having a positive conversation happening with the advertisers. We have number 1 and Number 2 brands in the portfolio and the slowdown will impact smaller brands rather than the bigger one because bigger brands have stable viewership.”

    News Channels Programming strategies for festive season:

    To attract advertisers’ attention news broadcasters have developed programming strategies during the festive seasons. ABP News’ regional channels came up with special shows focussing on regional festivals. “We have structured our programming aptly to give viewers a taste of this festive period. Sharad Ananda is the biggest Flagship Programme of ABP Ananda that captures the true spirit of the Durga Puja festival in Bengal and grabs a million eyeballs. It is the most comprehensive coverage of Durga Puja from across the globe. For ABP Asmita, we have Garba Samman which brings to viewers Navratri celebrations across Surat, Rajkot, Baroda and Ahmedabad,” said Pandey.

    Whereas, Network18’s Hindi news channels and English channels focused on the market trends. Speaking on its revamped programme line-up Dhawan said, “A lot of new programming has been developed. For instance on CNBC TV-18, we have launched a brand new show ‘Startup Street’, where one will get to see stories of entrepreneurial successes, expert advice for business challenges and insights from the leaders of India Inc., leveraging on the new drivers of the new economy – the startups. The same show concept in Hindi ‘Startup Nation’ reaching out to the Hindi speaking belt of India will be launched on CNBC Awaaz on 23 September. Looking at the consumer interest and current volatility in the markets, and the insatiable appetite that Indians have for the yellow metal, we have launched a show called Gold Spot on CNBC Awaaz. It will be a one-stop guide for everything one needs to know about gold – from industry issues, latest jewellery trends to gold funds.”

    He also informed, “Also on CNN-News 18 we are trying to break the norms of the standard programming in the English news genre; on 16 September, we had revamped our prime time lineup. Viewpoint in a new format launched at 5.57 pm where seasoned journalist Bhupendra Chaubey brings the citizens’ voice to centre stage from across the length and breadth of India. The Right Stand which has been reconceived as a 90-minute hardcore debate show with a nation-first philosophy at its core to be hosted by Anand Narasimhan. This show also had live viewers’ participation. We have moved News Epicentre to 10.26 pm where Marya Shakil presented burning political stories of the day with the biggest political voices and newsmakers present. Overall the new primetime lineup will bring all key stories in various formats such as discussions, debate & explainers which we think will help our viewers get to details of the stories in a unique, informative and engaging manner.”

  • CNBC-TV18 launches special series Marquee Nights with Anuradha SenGupta

    CNBC-TV18 launches special series Marquee Nights with Anuradha SenGupta

    Mumbai: CNBC-TV18, India’s leading English business news channel has launched a new series titled Marquee Nights. This series will showcase entrepreneurs, global icons, policymakers, business promoters and trendsetters across various sectors, who have made a name for themselves in their respective fields. Highlighting their memorable journey as they speak about their life in a very candid conversation, the show will provide valued and engaging content to its viewers.

    With this series, Anuradha SenGupta makes a comeback to CNBC-TV18 as Editor and Presenter of the show. The first episode of Marquee Nights was aired on Friday, September 27 at 6:30pm. Beginning right where she left, Anuradha got things off to a bright start as she interviewed Carl Pei, the dashing 29-year-old co-founder of consumer tech company OnePlus.  

    Anuradha SenGupta of CNBC-TV18 says, “It was delightful to have Marquee Nights flagged off by Carl Pei. It’s rare to hear such refreshing candour and inspiring thoughtfulness from a young business icon. The conversation went many unexpected places from the brass tacks of business to a philosophy for life.  I am looking forward to the next one.”

    The freewheeling interview saw Pei voice his opinions about the Indian consumer, technological innovations and modern trends in the TV and smartphone market. He spoke at length about his story and the smashing success of the company he has created. Providing a background to what goes on behind the making of an established brand via a live experience was one of the many firsts in a new slate of programming lined up by CNBC-TV18.

    Commenting on the launch of the show, Basant Dhawan, CEO – English & Business News Cluster, Network18 said, “With these luminaries being role models to each one of us, Marquee Nights offer glimpses of a previously unseen side to these personalities where we see them engage in a very informal and unplugged manner. The show provides a different take compared to mainstream corporate interviews by making these corporate giants feel completely at ease as they talk about their strategies and the roadmap ahead. This novel approach by the network through Marquee Nights shows that we understand the industry perspective that these innovators have to offer along with conveying this information in a manner that our audiences can easily resonate with. Having a veteran like Anuradha, who brings years of expertise, back in our midst as the show’s host further adds to the show’s charm. By staying ahead of the game, Marquee Nights is not only a show that is highly appealing for our viewers, but is one that brings immense value to our partners as well.” 

    The show’s setting will be plush and will provide a convivial surrounding where one gets to hear iconic global leaders and celebrities unplugged along with the chance to catch up with peers and deepen/foster connections. Viewers can track the series using the #CNBCTV18MarqueeNights.