ITV

Tag: Barnali Shankar

  • Borosil turns up the heat with festive radio campaign across North India

    Borosil turns up the heat with festive radio campaign across North India

    MUMBAI: When the Diwali lamps are lit, Borosil is making sure the kitchens sparkle too. The beloved Indian kitchen brand has launched a festive radio campaign running till the festival of lights, highlighting its latest range of cooktops and appliances. The initiative aims to stir up excitement, strengthen brand visibility, and connect with families during the season of celebration.

    The campaign is airing on Radio Mirchi across key North Indian cities, including Delhi, Gurgaon, Faridabad, Ghaziabad, Meerut, Chandigarh, Ludhiana, Patiala, Jalandhar, Amritsar, Jaipur, Lucknow, and Kanpur. With short ads, festive jingles, and lively RJ conversations, Borosil is reaching millions of listeners, adding flavour and energy to kitchens bustling with sweets, snacks, and festive meals.

    Central to the campaign is Borosil’s range of stainless steel and glass-top cooktops, prized for durability, safety, and sleek design. Toughened glass adds elegance, while high-efficiency brass burners ensure faster cooking. Complementing these are Borosil’s modern appliances, including mixer grinders, OTGs, juicers, air fryers, and electric kettles, designed for both power and convenience. From preparing festive sweets to air frying snacks, the brand promises to make holiday cooking effortless and enjoyable.

    Speaking about the campaign Borosil Ltd VP for marketing Barnali Shankar said, “Festivals in India are about joy, togetherness, and the food we lovingly prepare for our families. Borosil cooktops and appliances make cooking faster and easier, so families can spend more time celebrating with their loved ones.”

    With efficiency, style, and performance at its core, Borosil is positioning itself as a festive kitchen companion. By simplifying cooking during the most cherished season of the year, the brand is ensuring that celebrations are filled with laughter, love, and memorable culinary moments. Consumers can explore the festive range at leading retail stores and e-commerce platforms, making this Diwali a truly deliciously easy one.

  • Borosil serves hot news with launch of ‘Desh ka Dabba’ lunch box

    Borosil serves hot news with launch of ‘Desh ka Dabba’ lunch box

    MUMBAI: If your dabba’s still leaking and your sabzi’s gone cold, Borosil has news you can chew on. The kitchenware giant has just rolled out its superb stainless steel lunch box,a sleek, sturdy, and sentimental ode to the classic Indian tiffin at a cosy affair held at ITC Grand Bharat, Gurugram. And who better to unveil it than chef Harpal Singh Sokhi, who knows a thing or two about packing flavour with flair.

    This isn’t just another container, it’s a culinary wingman for rural India. Built with the hustle of long commutes and the nostalgia of ghar ka khana in mind, the Rs 1,599 lunch box features steel containers, a matching water bottle, and a smart lunch bag. The design speaks fluent practicality: leak-resistant lids, enough room for a full Indian meal, and the strength to survive a bumpy tractor ride or a packed bus.

    From dals to dry sabzis, every dish stays warm, snug, and mess-free. chef Sokhi called it a travel essential ensuring hot rotis and mood-lifting meals survive the journey just as deliciously as they began.

    Borosil Ltd. AVP marketing, Barnali Shankar added, “Food from home has a comfort of its own. Designed for real-life Indian kitchens, this lunchbox is more than just a container it’s a daily reminder of home-cooked comfort, no matter where your day takes you. It is a celebration of both practicality and sentiment. Keeping this simple joy in mind, every ‘Desh ka Dabba’ is a gentle reminder for those who go out each day carrying a home-packed meal with love every day. And we’re proud that this product is made in India and built for our rural kitchens, families, and daily lives.”  

    At the launch event chef Harpal Singh Sokhi said, ”As someone who travels often, I know how important it is to carry good food that stays fresh, spill-free, and neatly organized when traveling long distances. From the first bite, you know the food is just the way you packed it. Hot rotis, fresh sabzi, and the same familiar taste. That’s what makes this lunch box special. Made for Indian meals and made with care, this lunch box keeps your meals wholesome and your mood happy, even on the busiest days.”  

    So whether you’re crossing fields, factories or office floors, this ‘Desh ka Dabba’ is all about delivering taste, warmth and a spoonful of comfort just the way Mum packed it.

  • Larah Opalware by Borosil unveils exclusive “Iss Diwali ka Perfect Gift” campaign

    Larah Opalware by Borosil unveils exclusive “Iss Diwali ka Perfect Gift” campaign

    Mumbai: Larah Opalware by Borosil, is thrilled to unveil its latest digital video campaign (DVC) in celebration of Diwali. The campaign, titled “Larah by Borosil, Iss Diwali ka Perfect Gift,” centers around the joy of gifting during the Festival of Lights and spotlights the brand’s newest offering, the exquisite Storage Bowls with Lids, available in sets of two and three.

    Diwali, the festival of lights, symbolises the triumph of good over evil and is a time for families and friends to come together, exchange tokens of love, and create enduring memories “Iss Diwali ka Perfect Gift” campaign underscores the joy of receiving the perfect Diwali gift that radiates happiness, affection and thoughtfulness.

    The campaign’s hero is the all-new impeccably crafted set of Storage Bowls with Lids. These splendid pieces embody the very essence of gifting perfection for this festive season, whether you opt for the set of two or three, each one is a testament to Larah Opalware’s timeless appeal.

    Borosil assistant VP of marketing Barnali Shankar shares her sentiments about this splendid Diwali campaign, “Diwali is a time when emotions are expressed, traditions are embraced, and bonds are strengthened. Our ‘Iss Diwali ka Perfect Gift’ campaign is not just about gifting but conveying love and emotions through thoughtful gifting. The Storage Bowls with Lids epitomize the quality and style we represent, making them the quintessential Diwali gift.”

    The brand-new offering is available to all customers who wish to celebrate the joy of giving this festive season. With Larah Opalware, one can rest assured of the highest quality and design that will infuse elegance into any home.

    These sets of storage bowls with lids are available at all leading retail outlets and on myborosil.com

  • Borosil ‘Proud’ to fuel team India with special edition Hydra bottles

    Borosil ‘Proud’ to fuel team India with special edition Hydra bottles

    Mumbai: Borosil, India’s leading brand in glassware and kitchenware, which is also one of the sponsors of the Indian Olympic Association is proud to fuel the Indian athletes and fans with special edition Hydra bottles at the Asian Games 2023. The athletes received the Hydra bottles after the official Asian Games Indian team kit was unveiled at the send-off ceremony for the contingent in New Delhi on Tuesday.  

    The Asian Games, set to take place from 23 September to 8 October 2023 in Hangzhou, Zhejiang Province, China is a prestigious multi-sport event where India’s finest athletes will compete against the best from across Asia. Borosil’s collaboration with the national contingent signifies a commitment to supporting India’s top athletes on their journey to sporting excellence and underscores its dedication to providing quality nutrition solutions.

    Speaking on the occasion Borosil Ltd AVP  (marketing) Barnali Shankar said, “Borosil is proud to support the Indian contingent at the Asian Games, Hangzhou, 2022 through the Indian Olympic Association. As a brand, we believe health and hydration are much needed for the players to perform at their optimal performance towards the path to success.  We will support our athletes in any way we can to help them produce their optimal performance. All the very best to team India and hope that we can win as many medals as possible.”

    Borosil’s involvement with the Indian contingent at the Asian Games underscores the brand’s dedication to fostering excellence in sports and promoting a culture of health and well-being in India.