Tag: Barin Mukherjee

Digital Refresh Network bags digital content mandate for Medanta Group of hospitals

Mumbai: An integrated and digital marketing solutions company, Digital Refresh Networks, wins the digital content mandate for Medanta Group of Hospitals. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team. The mandate includes the overall strategy, planning and creative content requirements across digital for the brand.

With an experience of a decade, Digital Refresh Networks has worked with some of the leading brands and businesses across FMCG, consumer goods, automobile, e-commerce, lifestyle, healthcare and pharma, and other sectors.

Commenting on the association, Medanta AVP – digital marketing & e-commerce Harish Aswani said, “Our association with the team at Digital Refresh Networks is sure to help us organise and scale our digital content ecosystem. For a healthcare brand, content plays a key role not only in driving salience and credibility for the brand, but also drive business growth. We look forward to creating some relevant and meaningful content at scale.”

Medanta chief marketing & growth officer Sumanta Ray stated, “The brand Medanta, is all set for expansion, across multiple sectors across healthcare and DRN coming in at this point allows us to scale marketing initiatives across all these verticals. I welcome team DRN to the Medanta ecosystem and hope to build a strong engagement by bringing out the core values to the fore.”

Digital Refresh Networks co-founder & CEO Barin Mukherjee said, “We are elated with the opportunity to partner with Medanta group in their journey. With our expertise in understanding content across channels/ formats and regions, it would be of great value to deliver on building Medanta Group as a front runner in the healthcare sector, which they truly are.”

June 1, 2022
DigitalF5 bags Mainland China & Oh! Calcutta mandate

MUMBAI: DgitalF5, a digital marketing services agency, has acquired the search, content, social media, planning and buying digital media mandate for Speciality Restaurants brands — Mainland China and Oh! Calcutta, owned by Anjan Chatterjee.

A Speciality Restaurants spokesperson said, “we are confident that digitalF5 is a strong effector to help us expand our digital footprints and talk to our audience.”

DigitalF5 co-founder Barin Mukherjee said, “It’s always exciting to work with brands who are passionate about what they do. They have introduced the Indian restaurant goers to authentic cuisine.”

Mainland China, with 54 outlets in 26 cities, is a stand-alone fine-dining restaurant chain in India. Oh! Calcutta is a restaurant brand that celebrates an array of tastes in Bengali cuisine.

August 22, 2017
DigitalF5 acquires Google specialist AdClear, aims for Delhi dominance

MUMBAI: DigitalF5, the leading digital innovator with vast expertise in the domains of Design & Content, Marketing and Technology, recently acquired AdClear, a Google Partner Company specializing in the domain of performance digital marketing. Incepted in February 2017, AdClear, despite being a new entrant, has equipped itself with an emphatic understanding of the performance marketing domain and has established a strong foothold in the market of New Delhi.

AdClear founder member Ajay Anand’s 14+ years of industry experience and the organization’s domain specific expertise will definitely help to widen the reach of DigitalF5 in New Delhi, where it aims to augment its market share.

Ajay Anand, a Google certified professional, GNIIT and an M.B.A from Sikkim Manipal University, has utilized his core technical as well as marketing knowledge impeccably over a vast and illustrious professional career spanning more than 14 years. He has served as Director of Digital Marketing at DAMAC Properties, UAE where he was responsible for the entire digital functioning such as sales channel, lead generation from paid and organic online media, e-commerce, analytics and social content marketing.

Prior to that, he served as General Manager- Digital Marketing at Times Internet, the largest online group in India, which deals in a plethora of digital services ranging from online news, e-commerce, music, video, daily deals and location-based services. This role was a huge learning curve for him as he was responsible for the entire SEO, SEM, Mobile App Marketing, App Store Optimization, Web Analytics, Mobile Analytics, Social Media Marketing, Online Media Buying, Affiliate Marketing etc. for various verticals of Times Internet.

Commenting on being a part of DigitalF5, Ajay said, “Digital F5 is an established brand with a proven track record & an impressive digital footprint. Furthermore, it brings acceleration to AdClear which is an early stage startup. I am very excited to be a part of Digital F5 and look forward to leading its growth in Delhi.”

Post the acquisition, Ajay will be designated as a Founder and Business Head-Delhi and will be one of the partners, the others being Barin Mukherjee and Ravi Dubey, the founders of DigitalF5.

Ravi Dubey said, “We believe mutual cooperation and understanding brings out the best results when two solid entities merge and that is exactly what we are looking forward to by joining forces with AdClear. With the clear goal of the next 1 year being allocated to widen the reach of DigitalF5 in New Delhi, together we will build a talented and efficient team and acquire new business while enhancing our skill and resource strength.”

Some of AdClear’s key clients will also be a part of the acquisition. These include Indian Express, LivPure.in, MyDreamHoliday.in, Cybex.in and Translabinnovations.com. With the coming together of DigitalF5 and AdClear and the accretion of their respective strengths and deep insights, the digital marketing arena can surely expect a major powerhouse in the making.

May 30, 2017
DigitalF5 bags Victorinox digital marketing mandate, to follow ‘rev share’ model

MUMBAI: After a multi-agency pitch, DigitalF5 recently acquired the digital marketing mandate of Victorinox, the world famous Swiss company which developed the legendary ‘Original Swiss Army Knife’ and other high-quality products.

By acquiring this mandate, DigitalF5 becomes the exclusive provider of services such as digital asset creation, social media marketing and creative solutions for the brand.

Also, the win includes managing the online business of GuteReise.in which is an authorised retail dealer of the brand Victorinox and has over 15 stores across multiple cities in the country.

DigitalF5 co-founder & CEO Barin Mukherjee said, “It is a very rare opportunity for us to be an end-to-end services provider and yet remain an integral part of a brand’s business growth trajectory on the digital domain.”

Victorinox India MD Col Chandhoke said, “We chose DigitalF5 primarily because of their understanding and capabilities on e-commerce as a space.”

DigitalF5 and Gute Reise have partnered based on a unique ‘revenue-sharing on sales’ business model which replaces the conventional ‘agency fee for the management’ model. The new concept, has created a greater opportunity for further growth and optimisation of e commerce capabilities and through a rising sense of co-ownership of business objectives.

March 15, 2017