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Tag: Barco

  • Miraj Cinemas chooses Barco as preferred projection partner in India

    Miraj Cinemas chooses Barco as preferred projection partner in India

    Mumbai: Barco, the leader in laser-powered cinema solutions, and Miraj Cinemas, a movie theatre circuit, announced recently a new partnership that will bring Barco’s laser technology to the chain’s theatres across India. The three-year deal makes Barco the preferred provider of visualization solutions for Miraj, covering new sites and theatre upgrades. As part of the agreement, Barco’s award-winning laser projectors will be supplemented by the integration of Barco Alchemy ICMP media servers and an enhanced service agreement. Cinema integration partner Qube Cinema will handle local service and installation.

    Miraj is growing cinema circuits in India, with 223 screens across 68 properties in 50 cities and 16 states. The brand’s focus on luxury and comfort pairs perfectly with the elevated viewing experience delivered by Laser by Barco. Now, Miraj patrons will enjoy bright, high-quality movie presentations onscreen, while relaxing in plush seating and indulging in fresh, made-to-order cuisine. The new deal with Barco will see laser projection installed in both standard and PLF auditoriums at the circuit.

    “We are delighted to announce our partnership with Barco, to elevate our theatres with their state-of-the-art laser projectors. This collaboration represents a significant milestone in our relentless pursuit of delivering the ultimate cinematic experience to our patrons. By integrating Barco’s advanced laser technology and Alchemy ICMP media servers, we are poised to redefine visual excellence across our locations. Our audience can look forward to an immersive, high-quality movie experience that perfectly complements the luxurious comfort for which Miraj Cinemas is known,” said Miraj Entertainment MD Amit Sharma. “Furthermore, at CinemaCon 2024 earlier this year, we have reinforced our commitment to elevate our visual presentation and grow our branded premium format footprint. These collaborations, alongside our work with Barco, underscore our dedication to setting new industry benchmarks and ensuring that our patrons enjoy unparalleled movie viewing.”

    Qube CEO Harsh Rohatgi added, “We are excited to play a role in this partnership between Miraj and Barco. As an organization that is passionate about cinema, we believe in providing the best solutions that help our theatre clients deliver unparalleled visual and auditory experiences. As Barco’s only authorized integrator in India, we advise many of our cinema clients to choose their laser projectors for unmatched projection quality. We look forward to continuing our successful partnership with Barco and supporting Miraj in delivering excellent cinematic experiences to audiences.”

    Qube is a trusted cinema partner of Barco and the only authorized integrator for the company in India. The companies have worked together on installs in the region for nearly 15 years.

    “We’re thrilled to expand our relationship with Miraj Cinemas,” said Barco EVP Cinema  Gerwin Damberg “Barco is proud to have a strong presence and dedicated team in India. Together with Qube, we look forward to delivering exceptional cinema experiences for Miraj audiences across the region.”

    The move to this preferred partnership agreement comes as the evolution of a long history between Barco and Miraj beginning nearly a decade ago with the installation of the first Barco laser projectors there in 2019. This deal brings the next generation of Barco laser projection to their theatres, aligning with the elevated cinema experiences Miraj audiences expect.

  • Prime Focus World’s DeepGen stereo technology bags AIS award

    Prime Focus World’s DeepGen stereo technology bags AIS award

    NEW DELHI: Prime Focus World (PFW) has won a Lumiere award for its proprietary DeepGen stereo technology.

     

    The award was given by the Advanced Imaging Society (AIS) for technical achievement at their 6th annual technology and new products awards ceremony at Paramount Studios in Hollywood.

     

    PFW’s DeepGen technology, part of its Hybrid Stereo Pipeline, allows the use of deep compositing data in the stereo conversion process, providing superior conversion results, a more efficient workflow and more flexibility and control.

     

    PFW global CEO Namit Malhotra said, “Driving greater innovation through our R&D and pipeline teams is the future of our industry. I believe that our commitment to creating technological breakthroughs is our biggest differentiator, and I wholeheartedly support the effort to help drive our industry forward by constantly raising our own bar.”

     

    Accepting the award on behalf of the PFW technology team were PFW global head of view-D Eoin Greenham and software developer Laszlo Rikker, who attended the awards along with PFW global technical supervisor Rajat Roy and software developer Luke Gray.

     

    “I’m delighted to accept this award on behalf of the PFW technology development team. Having the opportunity to work on some of the best 3D content with the biggest studios in the world is a great honor, and being tasked with finding solutions and developing ever more efficient ways of working is both rewarding and gratifying. It’s a privilege to be working for a dynamic company that is constantly breaking new ground and pushing the boundaries of what is possible in stereo conversion,” said Greenham.

     

    PFW won the award alongside companies such as AMD, Barco, Jaunt, Nokia, Sony Computer Entertainment and Technicolor.

  • Barco & Fox ink deal to release films in panoramic movie format

    Barco & Fox ink deal to release films in panoramic movie format

    MUMBAI: Digital cinema company Barco and 20th Century Fox have inked a five year, multi-title per year agreement to release movies in Barco’s multi-screen, fully immersive movie format Barco Escape.

     

    Fox will be working with its filmmakers to produce new projects for the format beginning with the September release of Maze Runner: The Scorch Trials.

     

    As part of the deal, a Barco Escape setup will be installed in a theater on the 20th Century Fox studio lot. 

     

    Fox was an early endorser of the Barco Escape technology, working hand in hand with Barco throughout the last year to further develop the format and showcase new theatrical content to audiences. Director Wes Ball’s The Maze Runner was the first film to release in Barco Escape, featuring approximately 10 minutes of footage in the format. It debuted at five Barco Escape Cinemark theaters in the US and two Barco Escape Kinepolis theaters in Belgium. For The Scorch Trials,Barco is targeting 25 locations, and Fox is targeting approximately 20 minutes of the film to be converted into the format.

     

    “The audience reaction from the Barco Escape footage on The Maze Runner was overwhelmingly positive. We started working with Barco on this technology because we believe immersive experiences are the future of cinema. Now that Barco has upgraded its Barco Escape systems to be fully DCI compliant, we are further interested in finding tent pole movies for the format that will inspire audiences to leave their homes and go to the theater to share in this unique experience,” says 20th Century Fox president of domestic distribution Chris Aronson.

     

    “Twentieth Century Fox has been an incredible partner for Barco Escape from the very beginning. The common theme from audiences that saw The Maze Runner with select scenes in Barco Escape was ‘we want more!’ We are thrilled to extend our relationship with the studio and its filmmakers to continue pushing the envelope and creating these new cinema experiences you can’t get anywhere else,” added Barco VP of global entertainment Todd Hoddick.

     

    Barco Escape’s next project, a special performance event with Tony Bennett and Lady Gaga filmed natively for the format, will be released later this year.