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Tag: BARC

  • BARC week 12: Star Plus tops the Hindi GEC while DD National’s ICC World T20 dominates top 5 programmes

    BARC week 12: Star Plus tops the Hindi GEC while DD National’s ICC World T20 dominates top 5 programmes

    MUMBAI: Star Plus continued to lead the Hindi general entertainment channels(GEC) genre while among the top five programmes, DD National’s ICC World T20 match beat Colors’ Naagin’ in week 12 of Broadcast Audience Research Council (BARC) India ratings.

    Star Plus continued to lead  with 710064 Impressions’ 000 followed by Colors grabbing the second  position with 657379 Impressions’ 000, according to week 12.

    Zee TV stood at third position with  613620 Impressions’ 000 while  Zee Anmol bagged the fourth position with 568682 Impressions’ 000.  Sony Pal  secured the fifth spot with 533954 Impressions’ 000 followed by Star Utsav with 519207 Impressions’ 000 on the sixth slot.

    DD National stood at seventh position with 517653 Impressions’ 000, followed by Life OK and  Rishtey on eighth and ninth spotS with 468788 Impressions’ 000 and 433109 Impressions’ 000 respectively.

     Sab TV was in the tenth spot with 387634 Impressions’ 000 while Sony Entertainment Television  exited the top ten Hindi GEC list.

  • Sports channels take a bow across genres in BARC week 12

    Sports channels take a bow across genres in BARC week 12

    MUMBAI: First, it was the Asia Cup and now the ICC World T20 that have helped Star Sports 3 and Star Sports 1 respectively to take a place among the top four channels across genres in week 12 of Broadcast Audience Research Council (BARC) all India data. And in the meanwhile, Sun TV continued to lead across genres and retained its pole position.

    Sun TV garnered first position with 919879 Impressions’ 000. Pushing Star Plus to third position, Star Sports 3 bagged the second slot with 906939 Impressions’ 000 followed by Star Plus with 776500’ Impressions.

    Star Sports 1 garnered the fourth spot across genres with 724204 Impressions’ 000 followed by Colors at fifth berth with 697306 Impressions’ 000 and Zee TV on sixth place with 670488 Impressions’ 000. Zee Anmol grabbed the seventh position with 570049 Impressions’ 000.

    In week 12, DD National made it’s entry in top ten once again on number eight with 549970 Impressions’ 000 while Sony Pal and Star Utsav bagged ninth and tenth slot with 536230 Impressions’ 000 and 521855 Impressions’ 000 respectively.

  • Sports channels take a bow across genres in BARC week 12

    Sports channels take a bow across genres in BARC week 12

    MUMBAI: First, it was the Asia Cup and now the ICC World T20 that have helped Star Sports 3 and Star Sports 1 respectively to take a place among the top four channels across genres in week 12 of Broadcast Audience Research Council (BARC) all India data. And in the meanwhile, Sun TV continued to lead across genres and retained its pole position.

    Sun TV garnered first position with 919879 Impressions’ 000. Pushing Star Plus to third position, Star Sports 3 bagged the second slot with 906939 Impressions’ 000 followed by Star Plus with 776500’ Impressions.

    Star Sports 1 garnered the fourth spot across genres with 724204 Impressions’ 000 followed by Colors at fifth berth with 697306 Impressions’ 000 and Zee TV on sixth place with 670488 Impressions’ 000. Zee Anmol grabbed the seventh position with 570049 Impressions’ 000.

    In week 12, DD National made it’s entry in top ten once again on number eight with 549970 Impressions’ 000 while Sony Pal and Star Utsav bagged ninth and tenth slot with 536230 Impressions’ 000 and 521855 Impressions’ 000 respectively.

  • FICCI FRAMES 2016: Updates: Lord of the Ratings- The BARC order

    FICCI FRAMES 2016: Updates: Lord of the Ratings- The BARC order

    Stay tuned: Indiantelevision.com brings live realtime updates from FICCI Frames; power-packed session Lord of the Ratings- The BARC Order.
     
    The session features industry leaders from the Broadcasting and Advertising sectors who will share their experience of using the new ratings system, and also debate ways to make more intelligent reading of this vast data. 
     
    Moderator: Paritosh Joshi, CEO, India TV
    Panelists: Partho Dasgupta, CEO, BARC
    Raj Nayak, CEO, Colors
    Shashi Sinha, CEO, IPG Mediabrands
    Hitesh Chawla
     

     
    Paritosh gets the session up and rolling. 
     
     
    Nowhere in the world an effort like BARC has been put off Shashi Sinha makes the initital remarks..
     
    Paritosh shoots a question on volatilty…… “In response to Paritosh’s questions of BARC data being volatile, Partho says, “Things are rapidly changing and in this scenario, things are meant to be volatile.”
     
    Raj as always with smiles on his face yes and no to Partho’s answer, “The volatility comes not from GECs but mostly from the niche channels.”  
     

    Discussion heats up, Paritosh asks Partho if he acknowledges the fact that the data is erroneous: he says in reply: “Relative errors are a part of statistics and this is sampling which has cost implications.”

     

    Raj cuts in: “We are measuring content not viewership. There is no dichotomy. You may not mix and match every platform but the measurement is there.”

    Raj bats for Partho, jokes and says, “Partho’s position is the most amiable one. He is like the Election Commissioner of India.”

    Paritosh now throws one more googly towards Partho and he being a batsman with supreme temperament bats it with cool, calm and content. What happens when tempering is attempted?

    You can monetise what you can measure Paritosh’s question on the relationship between measurement and monetisation spurs up a new debate. Seperate rural and urban monetisation, “Digital can be monetised, we launched VOOT two days back. We are content creator and we will bundle ourselves and rake as much as possible. I am even of the opinion that rural and urban should be sold separately why should we have same selling if there are different measurement available” says Raj.

     

    Shashi Sinha has the mike: “Our game plan is to get all guys aligned and for user everything will be integrated.”

    Hitesh shares his experience and mentions that the “economics does make a sense” in his line of business, which is solely data oriented.

    “Around the world, in terms of scale, we have the larger sample in the world. We also have the least advertising revenue”, Partho.

    Shashi cuts in, ”Don’t walk into the trap. Technology has been an issue. Globally technology is cheaper. We have to ramp up. The idea is to enter the home and capture data.”

    Finally the wait is over Shashi Sinha goes to the remark made by the Minister of Telecom Ravi Shankar Prasad. Just to remind readers the Minister said “India needs a better rating system.” Shashi’ finds the statement ‘intriguing’ “They are not happy with data. Government was involved in the process from the very begining. Hence we were a little intrigued with the comments made.” 

     

    After seperate rural-urban selling proposition Raj now hits another nail with a valid point, “BARC’s work is to roll out data, now to say which channel is number one or two. I strongly feel FTA channels and pay channels should be rated seperately.” 

     

    Such exquisite measurement body but is it really helping you monetise better Raj asks Paritosh, “Measurement system for that, broadcasters need to be blamed for this. But I think as media evolves the ad revenue will also increase. For  me what is the most important avenue for revenue and that is separate rural and urban separate monetisation,” “though Shashi may not happy with that but that’s what I feel” replies Raj

    Paritosh thanks the packed house, round of applause and the sessions marks its conclusion.

    Thanks a lot stay tuned for more live updates.

    Let us know your feedback with a tweet @ITVNewz  

    “What we do is we see the data in the backend, first we check if there is a content reason for the change in behaviour, but if content is not the reason we with our three vigilance to check the ground issues and once we get a clear scenario get the hard evidence we quarantine the houses.”

     

  • FICCI FRAMES 2016: Updates: Lord of the Ratings- The BARC order

    FICCI FRAMES 2016: Updates: Lord of the Ratings- The BARC order

    Stay tuned: Indiantelevision.com brings live realtime updates from FICCI Frames; power-packed session Lord of the Ratings- The BARC Order.
     
    The session features industry leaders from the Broadcasting and Advertising sectors who will share their experience of using the new ratings system, and also debate ways to make more intelligent reading of this vast data. 
     
    Moderator: Paritosh Joshi, CEO, India TV
    Panelists: Partho Dasgupta, CEO, BARC
    Raj Nayak, CEO, Colors
    Shashi Sinha, CEO, IPG Mediabrands
    Hitesh Chawla
     

     
    Paritosh gets the session up and rolling. 
     
     
    Nowhere in the world an effort like BARC has been put off Shashi Sinha makes the initital remarks..
     
    Paritosh shoots a question on volatilty…… “In response to Paritosh’s questions of BARC data being volatile, Partho says, “Things are rapidly changing and in this scenario, things are meant to be volatile.”
     
    Raj as always with smiles on his face yes and no to Partho’s answer, “The volatility comes not from GECs but mostly from the niche channels.”  
     

    Discussion heats up, Paritosh asks Partho if he acknowledges the fact that the data is erroneous: he says in reply: “Relative errors are a part of statistics and this is sampling which has cost implications.”

     

    Raj cuts in: “We are measuring content not viewership. There is no dichotomy. You may not mix and match every platform but the measurement is there.”

    Raj bats for Partho, jokes and says, “Partho’s position is the most amiable one. He is like the Election Commissioner of India.”

    Paritosh now throws one more googly towards Partho and he being a batsman with supreme temperament bats it with cool, calm and content. What happens when tempering is attempted?

    You can monetise what you can measure Paritosh’s question on the relationship between measurement and monetisation spurs up a new debate. Seperate rural and urban monetisation, “Digital can be monetised, we launched VOOT two days back. We are content creator and we will bundle ourselves and rake as much as possible. I am even of the opinion that rural and urban should be sold separately why should we have same selling if there are different measurement available” says Raj.

     

    Shashi Sinha has the mike: “Our game plan is to get all guys aligned and for user everything will be integrated.”

    Hitesh shares his experience and mentions that the “economics does make a sense” in his line of business, which is solely data oriented.

    “Around the world, in terms of scale, we have the larger sample in the world. We also have the least advertising revenue”, Partho.

    Shashi cuts in, ”Don’t walk into the trap. Technology has been an issue. Globally technology is cheaper. We have to ramp up. The idea is to enter the home and capture data.”

    Finally the wait is over Shashi Sinha goes to the remark made by the Minister of Telecom Ravi Shankar Prasad. Just to remind readers the Minister said “India needs a better rating system.” Shashi’ finds the statement ‘intriguing’ “They are not happy with data. Government was involved in the process from the very begining. Hence we were a little intrigued with the comments made.” 

     

    After seperate rural-urban selling proposition Raj now hits another nail with a valid point, “BARC’s work is to roll out data, now to say which channel is number one or two. I strongly feel FTA channels and pay channels should be rated seperately.” 

     

    Such exquisite measurement body but is it really helping you monetise better Raj asks Paritosh, “Measurement system for that, broadcasters need to be blamed for this. But I think as media evolves the ad revenue will also increase. For  me what is the most important avenue for revenue and that is separate rural and urban separate monetisation,” “though Shashi may not happy with that but that’s what I feel” replies Raj

    Paritosh thanks the packed house, round of applause and the sessions marks its conclusion.

    Thanks a lot stay tuned for more live updates.

    Let us know your feedback with a tweet @ITVNewz  

    “What we do is we see the data in the backend, first we check if there is a content reason for the change in behaviour, but if content is not the reason we with our three vigilance to check the ground issues and once we get a clear scenario get the hard evidence we quarantine the houses.”

     

  • FICCI FRAMES: Prasad says -Indian broadcast industry needs an improved rating system

    FICCI FRAMES: Prasad says -Indian broadcast industry needs an improved rating system

    Mumbai, 30 March: Communication & IT Minister Ravi Shankar Prasad today said the Digital India initiative of the Government is a $ 1 trillion business opportunity across IT and IT enabled services, telecom and electronics manufacturing.

    Speaking at the inauguration of the 17th edition of FICCI Frames Media & Entertainment Industry Conclave, Prasad said Digital India is aimed at empowering the citizens of India digitally.

    He said nearly $400 billion will be added from the electronics manufacturing including mobile phones, solar panels etc, while a $ 350 billion opportunity will be presented by the IT and ITES sector. The Communication services will provide business opportunities of $ 250 billion.

    The Minister said: “the aspirational urge of Indians is driving the digital world in a phenomenal way. And the Government’s job is to create an enabling eco-system for its growth.”

    Speaking about the Media & Entertainment Industry, Prasad who had been the Information Minister under Mr Atal Behari Vajpayee said Indian content has a global reach and “we must utilize its strength to depict virtues of our rich cultural heritage”. Prasad suggested that the epic stories of Ramayana and Mahabharata should be taken to the world via quality film making.

    Prasad said the Government recognized the importance and relevance of promoting media and entertainment industry. Hence, visa processes were being eased for film shootings.

    A National Centre of Excellence was coming up for the media and entertainment industry and a new film facilitation office was also being set up.

    He added that a new category in the National Film Awards – Most Film Friendly State – had been introduced to felicitate the state that provides greater access to the film industry.

    He said with the spread of internet new platforms were emerging which would lead to change in business models.

    The Minister asserted at the same time that Internet should remain democratic, plural and inclusive. “Internet is the finest creation of human mind, it should not be abused by few,” he said.

    Stressing that the television rating system must improve, Prasad said he was not impressed with TAM’s alternative – BARC – either.

    It was imperative for the television rating data to be more fair and reasonable. “I was not impressed by the TAM, and I am not impressed by the alternative too. How can a few thousand boxes determine what India is watching?” he asked. He said there was a need for a structured, fair and reasonable system to allow creation of quality content.

    He said several of his government initiatives like Skill India, Stand Up India, Aadhar roll out, Make in India, and Smart Cities involve enormous use of digital technology.

    “If the industry needs more policy initiatives, the government is open to it,” the Minister asserted.

    Prasad said with 250,000 gram panchayats being connected through Optic Fiber Network, the entire country was being brought under the broadband regime.

    He claimed that India is now the second largest mobile phone market. The internet penetration had reached 400 million, with 60% of it being mobile internet. He also said that India with one billion mobile phone connections had overtaken the United States to becomethe second largest mobile phone market in the world behind China.

    He asserted that with successful Aadhar enrolment, the government has been able to save Rs 15,000 crore through direct delivery of subsidies.

    Driving home the importance of Digital India and the opportunities it was offering, the Minister cited examples of a mathematics teacher-cum-App maker from Rajasthan, and a 68 year old person from Telangana who became digitally literate in order to communicate with her grandson in Dubai through skype. He said “Indians first watch, then adopt, enjoy and become empowered”.

     India’s talent combined with the power of Information Technology would act as a springboard to launch India into the big league, said Prasad.
    He ended by expressing his unhappiness towards the rating system in India, “I was never happy with TAM and I am not very happy with BARC either, I request Uday and the industry to have an improved rating system” he concluded

     

  • FICCI FRAMES: Prasad says -Indian broadcast industry needs an improved rating system

    FICCI FRAMES: Prasad says -Indian broadcast industry needs an improved rating system

    Mumbai, 30 March: Communication & IT Minister Ravi Shankar Prasad today said the Digital India initiative of the Government is a $ 1 trillion business opportunity across IT and IT enabled services, telecom and electronics manufacturing.

    Speaking at the inauguration of the 17th edition of FICCI Frames Media & Entertainment Industry Conclave, Prasad said Digital India is aimed at empowering the citizens of India digitally.

    He said nearly $400 billion will be added from the electronics manufacturing including mobile phones, solar panels etc, while a $ 350 billion opportunity will be presented by the IT and ITES sector. The Communication services will provide business opportunities of $ 250 billion.

    The Minister said: “the aspirational urge of Indians is driving the digital world in a phenomenal way. And the Government’s job is to create an enabling eco-system for its growth.”

    Speaking about the Media & Entertainment Industry, Prasad who had been the Information Minister under Mr Atal Behari Vajpayee said Indian content has a global reach and “we must utilize its strength to depict virtues of our rich cultural heritage”. Prasad suggested that the epic stories of Ramayana and Mahabharata should be taken to the world via quality film making.

    Prasad said the Government recognized the importance and relevance of promoting media and entertainment industry. Hence, visa processes were being eased for film shootings.

    A National Centre of Excellence was coming up for the media and entertainment industry and a new film facilitation office was also being set up.

    He added that a new category in the National Film Awards – Most Film Friendly State – had been introduced to felicitate the state that provides greater access to the film industry.

    He said with the spread of internet new platforms were emerging which would lead to change in business models.

    The Minister asserted at the same time that Internet should remain democratic, plural and inclusive. “Internet is the finest creation of human mind, it should not be abused by few,” he said.

    Stressing that the television rating system must improve, Prasad said he was not impressed with TAM’s alternative – BARC – either.

    It was imperative for the television rating data to be more fair and reasonable. “I was not impressed by the TAM, and I am not impressed by the alternative too. How can a few thousand boxes determine what India is watching?” he asked. He said there was a need for a structured, fair and reasonable system to allow creation of quality content.

    He said several of his government initiatives like Skill India, Stand Up India, Aadhar roll out, Make in India, and Smart Cities involve enormous use of digital technology.

    “If the industry needs more policy initiatives, the government is open to it,” the Minister asserted.

    Prasad said with 250,000 gram panchayats being connected through Optic Fiber Network, the entire country was being brought under the broadband regime.

    He claimed that India is now the second largest mobile phone market. The internet penetration had reached 400 million, with 60% of it being mobile internet. He also said that India with one billion mobile phone connections had overtaken the United States to becomethe second largest mobile phone market in the world behind China.

    He asserted that with successful Aadhar enrolment, the government has been able to save Rs 15,000 crore through direct delivery of subsidies.

    Driving home the importance of Digital India and the opportunities it was offering, the Minister cited examples of a mathematics teacher-cum-App maker from Rajasthan, and a 68 year old person from Telangana who became digitally literate in order to communicate with her grandson in Dubai through skype. He said “Indians first watch, then adopt, enjoy and become empowered”.

     India’s talent combined with the power of Information Technology would act as a springboard to launch India into the big league, said Prasad.
    He ended by expressing his unhappiness towards the rating system in India, “I was never happy with TAM and I am not very happy with BARC either, I request Uday and the industry to have an improved rating system” he concluded

     

  • BARC week 11: Sun TV continues lead across genres; Sony Pal climbs to fifth spot

    BARC week 11: Sun TV continues lead across genres; Sony Pal climbs to fifth spot

    MUMBAI: Continuing its lead across genres in week 11 of Broadcast Audience Research Council (BARC) all India data, Sun TV bagged 966875 (000s sums) in terms of viewership ratings, followed by Star Plus in second position with 771273(‘000s) and Colors with 745190 (‘000s) stood at number three.

    Zee TV maintained its fourth slot with 695461 (‘000s) whereas as its free to air (FTA) channel Zee Anmol dropped two spots to number seven with 499677 (‘000s). Sony Pal climbed a place to number five position with 522561 (‘000s) while Life Ok stood at number six with 504087 (‘000s).

    Last but not the least were STAR Utsav, Zee Cinema and ETV Telugu which stood at eighth, ninth and tenth positions across genres with 494771 (‘000s), 475752 (‘000s) and 454735 (‘000s) respectively.

  • BARC week 11: Sun TV continues lead across genres; Sony Pal climbs to fifth spot

    BARC week 11: Sun TV continues lead across genres; Sony Pal climbs to fifth spot

    MUMBAI: Continuing its lead across genres in week 11 of Broadcast Audience Research Council (BARC) all India data, Sun TV bagged 966875 (000s sums) in terms of viewership ratings, followed by Star Plus in second position with 771273(‘000s) and Colors with 745190 (‘000s) stood at number three.

    Zee TV maintained its fourth slot with 695461 (‘000s) whereas as its free to air (FTA) channel Zee Anmol dropped two spots to number seven with 499677 (‘000s). Sony Pal climbed a place to number five position with 522561 (‘000s) while Life Ok stood at number six with 504087 (‘000s).

    Last but not the least were STAR Utsav, Zee Cinema and ETV Telugu which stood at eighth, ninth and tenth positions across genres with 494771 (‘000s), 475752 (‘000s) and 454735 (‘000s) respectively.

  • BARC Week 11: Nick continues to dominate genre, while Doraemon on top of program list

    BARC Week 11: Nick continues to dominate genre, while Doraemon on top of program list

    MUMBAI: Viacom 18’s Nick held firm to the top position in week 11 as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category. Two of Doraemon shows climbed to the top two positions in the top five program list.

    Nick bagged 81322 (000s sums) ratings, which is a considerable jump from the previous week’s 77946(000s sums). Nick was followed by Turner International’s Pogo TV with 78603 (000s sums). Disney Channel came third in the list with a viewership rating of 64638 (000s sums) ratings.

    Turner’s Cartoon Network maintained its fourth spot with a viewership rating of 56542 (000s sums), while Hungama continued to be the fifth in the list of most watched channels in the genre with a rating of 54574 (000s sums).

    Program wise, it was Disney Channel’s Doraemon Movie: Galaxy Super Express [1996 – Animated] that took up the lead spot with a viewership rating of 803(000s sums), followed by the same channel’s Doraemon The Movie : Toofani Adventure [2003 – Animated] with 799 (000s sums). The usual genre lead, Motu Patlu, more specifically Motu Patlu Mission Moon (2013) took the third spot in the list with 779(000s sums) while Pogo TV’s Chhota Bheem: Dholakpur Ka Bodyguard was fourth in the list with 721(000s sums) ratings.

    Last among the top five most watched shows in week 11 was Motu Patlu in Wonderland [2013 – Animated] with 671(000s sums). Overall the week saw improvement in terms of viewership in the genre.