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Tag: BARC

  • History TV18 dominates infotainment genre: BARC week 47

    History TV18 dominates infotainment genre: BARC week 47

    MUMBAI: The English entertainment genre was dominated by Comedy Central whereas Star Movies replaced Movies Now taking the number one position in the English movies’ genre.

    According to the week 47 ratings data of Broadcast Audience Research Council (BARC) India, History TV18 continued to rule the infotainment space. Living Foodz stood at the number one position in the lifestyle genre.

    English Entertainment
    Comedy Central stood at the number one position with 332 Impressions (‘000s) followed by Zee Cafe with 171 Impressions (‘000s) in the second place. The third position was secured by AXN with 147 Impressions (‘000s) while Star World held the fourth position with 134 Impressions (‘000s). Colors Infinity SD took the fifth spot with 67 Impressions (‘000s).

    English Movies

    Star Movies continued to stay in the first place with 2549 Impressions (‘000s) followed by Movies Now with 2443 Impressions (‘000s). Sony Pix with 2339 Impressions (‘000s) grabbed the third position. Zee Studio secured the fourth position with 1785 Impressions (‘000s) whereas HBO with 1569 Impressions (‘000s) was at the fifth place.

    Infotainment
    History TV18 sustained its number one position with 5402 Impressions (‘000s) followed by Discovery Channel at the second spot with 4725 Impressions (‘000s). Animal Planet with 2699 Impressions (‘000s) and Nat Geo Wild with 2332 Impressions (‘000s) took the third and fourth position respectively. National Geographic stood at the fifth position with 2296 Impressions (‘000s).

    Lifestyle
    Living Foodz grabbed the number one position with 1698 Impressions (‘000s). Food Food took the second berth with 1026 Impressions (‘000s) followed by Fox Life with 867 Impressions (‘000s). FYI TV18 with 496 Impressions (‘000s) and TLC with 438 Impressions (‘000s) bagged the fourth and fifth position, respectively. 

  • Times Now leads despite Arnab’s exit; CNBC Prime HD enters Top 5

    Times Now leads despite Arnab’s exit; CNBC Prime HD enters Top 5

    MUMBAI: Times Now continued to dominate the English News space even after the departure of its editor-in-chief Arnab Goswami on 17 November. The players in the English News genre witnessed mixed ratings this week. Meanwhile, Times Networks’ other channel, Magic Bricks exited from the list of top 5 in English Business News space.

    Last week, BARC communicated to all the broadcasters that ratings for India News, TV9 Telegu and V6 News were suspended owing to suspected mala fide practices. These news channels were not seen in this week’s ratings as well. 

    According to week 47 of Broadcast Association Research Council (BARC), players in the English Business News genre observed a hike in ratings in addition to the debut of CNBC TV 18 Prime HD in the list.

    Aaj Tak remained as the number one channel in the Hindi News space both in rural and urban markets though with a decrease in its viewership. The entire Hindi News space saw a drop in its ratings this week.

    CNBC Awaaz with a decrease in ratings was at the numero uno place in the Hindi Business News space.

    English News

    Times Now observed a decrease in its ratings though it topped the list as the undisputed leader with 1021 Impressions (000s) as compared to 1080 Impressions (000s) in week 45. NDTV 24×7 grabbed the second slot with 409 Impressions (000s) while CNN News18 took the third position with 400 Impressions. India Today Television with 314 Impressions (000s) and News X with 123 Impressions (000s) took the fourth and fifth position, respectively.

    English Business News

    CNBC TV18 stood at the number one position with an increase in ratings from 285 Impressions (000s) in week 46 to 396 Impressions (000s) this week. ET Now was at the second spot with 270 Impressions (000s). NDTV Profit and NDTV Prime continued to be at the third position with 89 Impressions (000s). BTVi was on the fourth spot with 14 Impressions (000s). CNBC TV 18 Prime HD made an entry in the top 5 channel list at the fifth place with 1 Impressions (000s).

    Hindi News

    Aaj Tak observed a decrease in the ratings and stood at the first spot with 207170 Impressions (000s) as to 234723 Impressions (000s) in last week followed by India TV at the second position with 165449 Impressions (000s). ABP News took the third position with 156614 Impressions (000s) followed by Zee News at the fourth position with 147972 Impressions (000s). News 24 took the fifth position with 106657 Impressions (000s).

    Hindi News Rural 

    Aaj Tak with a decrease in the ratings dominated the rural market with 95871 Impressions (000s) followed by India TV with 80025 Impressions (000s). ABP News grabbed the third position with 72476 Impressions (000s). News 24 took the fourth place with 57082 Impressions (000s) followed by Zee News with 55457 Impressions (000s) at the fifth position.

    Hindi News Urban 

    Aaj Tak was at the number one position with 111299 Impressions (000s) followed by Zee News at the second position with 92515 Impressions (000s).  India TV grabbed the third position with 85423 Impressions (000s) followed by ABP News at the fourth position with 84138 Impressions (000s). News Nation took the fifth position with 52778 Impressions (000s).

    Hindi Business News

    CNBC Awaaz witnessed a decrease in ratings though it continued at the number one position with 2015 Impressions (000s) as compared to 2206 Impressions (000s) in week 46. The second spot was taken by Zee Business with 1357 Impressions (000s).

  • Times Now leads despite Arnab’s exit; CNBC Prime HD enters Top 5

    Times Now leads despite Arnab’s exit; CNBC Prime HD enters Top 5

    MUMBAI: Times Now continued to dominate the English News space even after the departure of its editor-in-chief Arnab Goswami on 17 November. The players in the English News genre witnessed mixed ratings this week. Meanwhile, Times Networks’ other channel, Magic Bricks exited from the list of top 5 in English Business News space.

    Last week, BARC communicated to all the broadcasters that ratings for India News, TV9 Telegu and V6 News were suspended owing to suspected mala fide practices. These news channels were not seen in this week’s ratings as well. 

    According to week 47 of Broadcast Association Research Council (BARC), players in the English Business News genre observed a hike in ratings in addition to the debut of CNBC TV 18 Prime HD in the list.

    Aaj Tak remained as the number one channel in the Hindi News space both in rural and urban markets though with a decrease in its viewership. The entire Hindi News space saw a drop in its ratings this week.

    CNBC Awaaz with a decrease in ratings was at the numero uno place in the Hindi Business News space.

    English News

    Times Now observed a decrease in its ratings though it topped the list as the undisputed leader with 1021 Impressions (000s) as compared to 1080 Impressions (000s) in week 45. NDTV 24×7 grabbed the second slot with 409 Impressions (000s) while CNN News18 took the third position with 400 Impressions. India Today Television with 314 Impressions (000s) and News X with 123 Impressions (000s) took the fourth and fifth position, respectively.

    English Business News

    CNBC TV18 stood at the number one position with an increase in ratings from 285 Impressions (000s) in week 46 to 396 Impressions (000s) this week. ET Now was at the second spot with 270 Impressions (000s). NDTV Profit and NDTV Prime continued to be at the third position with 89 Impressions (000s). BTVi was on the fourth spot with 14 Impressions (000s). CNBC TV 18 Prime HD made an entry in the top 5 channel list at the fifth place with 1 Impressions (000s).

    Hindi News

    Aaj Tak observed a decrease in the ratings and stood at the first spot with 207170 Impressions (000s) as to 234723 Impressions (000s) in last week followed by India TV at the second position with 165449 Impressions (000s). ABP News took the third position with 156614 Impressions (000s) followed by Zee News at the fourth position with 147972 Impressions (000s). News 24 took the fifth position with 106657 Impressions (000s).

    Hindi News Rural 

    Aaj Tak with a decrease in the ratings dominated the rural market with 95871 Impressions (000s) followed by India TV with 80025 Impressions (000s). ABP News grabbed the third position with 72476 Impressions (000s). News 24 took the fourth place with 57082 Impressions (000s) followed by Zee News with 55457 Impressions (000s) at the fifth position.

    Hindi News Urban 

    Aaj Tak was at the number one position with 111299 Impressions (000s) followed by Zee News at the second position with 92515 Impressions (000s).  India TV grabbed the third position with 85423 Impressions (000s) followed by ABP News at the fourth position with 84138 Impressions (000s). News Nation took the fifth position with 52778 Impressions (000s).

    Hindi Business News

    CNBC Awaaz witnessed a decrease in ratings though it continued at the number one position with 2015 Impressions (000s) as compared to 2206 Impressions (000s) in week 46. The second spot was taken by Zee Business with 1357 Impressions (000s).

  • ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    MUMBAI: Sony Pictures (SPN)’s general entertainment channel Sony Entertainment (SET), celebrating 21st anniversary, has carved a new brand identity and is undertaking a fresh look at programming to bolster its viewership base and build continuous viewing.

    Now taking on new colours of purple, gold and orange, the new on-air display of SET is a plan to build a striking visual appeal for the Indian audience. The channel had a few years ago modified its packaging to convey content innovation and creative vision.Since 2015, however, SET has been trying hard to connect with viewers as it kept slipping on BARC reviews owing to the poor performance of its shows. SET was then highly dependent on Crime Patrol and CID, the Financial Express reported.

    Sony Entertainment Television recently peaked to number three in the Hindi GEC urban ratings chart on BARC India with Mahabali Hanuman, The Kapil Sharma Show, Super Dancer and Kuch Rang Pyar ke Aise Bhi doing quite well.

    The positioning SET plans to adopt is ‘When a relationship turns into partnership, life looks up and leaps forward’, and this is what it will reflect through its programming going ahead.

    Its primary focus area will be to bolster the weekday line-u. The new strategy is to expand the programming hours from the existing 8-11pm to 7pm-12 midnight by bringing in new shows such as Moh Moh ke Dhaage and Peshwa Bajirao, among other.

    In a bid to offer localised and differentiated content, ESPN, which operates in India as Sony ESPN, meantime is planning to customise its international shows such as SportsCenter’ and ‘Pardon the Interruption’ for the Indian market. ESPN at present offers the international version of ‘Pardon the Interruption’, a sports show compered by commentators Michael Wilbon and Tony Kornheiser on Sony ESPN.

    ESPN is also aiming to bring X Games to India, an annual sports event which focuses on action sports such as snowboarding and skateboarding. The US-based ESPN re-entered India in January 2016 and jointly launched new sports channels, a multi-sports website and a mobile app in partnership with Sony Pictures Networks.

    The Indian sports sector is undergoing a sea change with a hike in viewership, sponsorship and participation in sports other than cricket as per a a report titled ‘The Business of Sports’, from consulting firm KPMG and the Confederation of Indian Industry (CII). Sports sponsorship market in 2015 grew approximately 12% from a year ago to reach Rs 5,190 crore, the report stated.

  • ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    MUMBAI: Sony Pictures (SPN)’s general entertainment channel Sony Entertainment (SET), celebrating 21st anniversary, has carved a new brand identity and is undertaking a fresh look at programming to bolster its viewership base and build continuous viewing.

    Now taking on new colours of purple, gold and orange, the new on-air display of SET is a plan to build a striking visual appeal for the Indian audience. The channel had a few years ago modified its packaging to convey content innovation and creative vision.Since 2015, however, SET has been trying hard to connect with viewers as it kept slipping on BARC reviews owing to the poor performance of its shows. SET was then highly dependent on Crime Patrol and CID, the Financial Express reported.

    Sony Entertainment Television recently peaked to number three in the Hindi GEC urban ratings chart on BARC India with Mahabali Hanuman, The Kapil Sharma Show, Super Dancer and Kuch Rang Pyar ke Aise Bhi doing quite well.

    The positioning SET plans to adopt is ‘When a relationship turns into partnership, life looks up and leaps forward’, and this is what it will reflect through its programming going ahead.

    Its primary focus area will be to bolster the weekday line-u. The new strategy is to expand the programming hours from the existing 8-11pm to 7pm-12 midnight by bringing in new shows such as Moh Moh ke Dhaage and Peshwa Bajirao, among other.

    In a bid to offer localised and differentiated content, ESPN, which operates in India as Sony ESPN, meantime is planning to customise its international shows such as SportsCenter’ and ‘Pardon the Interruption’ for the Indian market. ESPN at present offers the international version of ‘Pardon the Interruption’, a sports show compered by commentators Michael Wilbon and Tony Kornheiser on Sony ESPN.

    ESPN is also aiming to bring X Games to India, an annual sports event which focuses on action sports such as snowboarding and skateboarding. The US-based ESPN re-entered India in January 2016 and jointly launched new sports channels, a multi-sports website and a mobile app in partnership with Sony Pictures Networks.

    The Indian sports sector is undergoing a sea change with a hike in viewership, sponsorship and participation in sports other than cricket as per a a report titled ‘The Business of Sports’, from consulting firm KPMG and the Confederation of Indian Industry (CII). Sports sponsorship market in 2015 grew approximately 12% from a year ago to reach Rs 5,190 crore, the report stated.

  • BARC seeks RFPs for consultancy to subscribers

    BARC seeks RFPs for consultancy to subscribers

    MUMBAI: BARC India has called Request for Proposals (RFPs) from professional consultancy service providers who would provide strategic consultancy to BARC India subscribers.

    MIB guidelines prohibit BARC India from involving itself in any activity like consultancy or any such advisory role, which would lead to a potential conflict of interest with its main objective of TV ratings. However, many subscribers have been expressing their need for this service and hence reputed Data Insight consultants may provide this. This is also in line with global best practices where the ratings are being done by joint industry companies.

    With this, BARC India is seeking to build a small pool of approved consultancy companies, which will allow subscribers to choose their supplier and also help mitigate against potential conflicts of interest when dealing with potentially competing clients. Interested parties can mail BARC, and finally submit proposals for providing TV Viewership related consultancy services to BARC India subscribers.

    While BARC India data will continue to be delivered directly to subscribers via the BARC India Media Workstation (BMW) analysis system, consultancy companies will be able to analyze this data using their own systems to generate consultancy outputs. However, these systems cannot be made available to subscribers as an alternative to BMW system.

    “BARC India being a joint industry company of broadcasters, media agencies and advertisers needs to remain independent and objective and hence cannot provide consultancy service to subscribers. However, after building a strong television audience measurement system in the country, we have now decided to grant licenses to select consultancy companies to provide analysis to our subscribers who are in need of professional consultancy service to effectively utilize and strategise with BARC India data,” said BARC India CEO Partho Dasgupta.

  • BARC seeks RFPs for consultancy to subscribers

    BARC seeks RFPs for consultancy to subscribers

    MUMBAI: BARC India has called Request for Proposals (RFPs) from professional consultancy service providers who would provide strategic consultancy to BARC India subscribers.

    MIB guidelines prohibit BARC India from involving itself in any activity like consultancy or any such advisory role, which would lead to a potential conflict of interest with its main objective of TV ratings. However, many subscribers have been expressing their need for this service and hence reputed Data Insight consultants may provide this. This is also in line with global best practices where the ratings are being done by joint industry companies.

    With this, BARC India is seeking to build a small pool of approved consultancy companies, which will allow subscribers to choose their supplier and also help mitigate against potential conflicts of interest when dealing with potentially competing clients. Interested parties can mail BARC, and finally submit proposals for providing TV Viewership related consultancy services to BARC India subscribers.

    While BARC India data will continue to be delivered directly to subscribers via the BARC India Media Workstation (BMW) analysis system, consultancy companies will be able to analyze this data using their own systems to generate consultancy outputs. However, these systems cannot be made available to subscribers as an alternative to BMW system.

    “BARC India being a joint industry company of broadcasters, media agencies and advertisers needs to remain independent and objective and hence cannot provide consultancy service to subscribers. However, after building a strong television audience measurement system in the country, we have now decided to grant licenses to select consultancy companies to provide analysis to our subscribers who are in need of professional consultancy service to effectively utilize and strategise with BARC India data,” said BARC India CEO Partho Dasgupta.

  • Colors leads Hindi GEC; Zee Anmol regains in rural HSM

    Colors leads Hindi GEC; Zee Anmol regains in rural HSM

    MUMBAI: Colors continues to lead the Hindi GEC and Urban GEC markets whereas Zee Anmol regained its pole position this week. Backed by Super Dancer and The Kapil Sharma Show, Sony Entertainment Television maintained the third position in Urban HSM this week, according to Broadcast Audience Research Council (BARC)

    Hindi GEC

    Colors maintained its leadership position with 651395 Impressions (000s) followed by Star Plus on the second position with 627412 Impressions (000s). Zee TV has climbed up to the third spot with 468175 Impressions(000s). Zee Anmol retained its fifth position with 453971 Impressions (000s).

    Sony Pal fell to number five from number three this week and registered 452344 Impressions (000s) followed by Star Utsav on number six with 423923 (000s) and Sony Entertainment Television with 408526 Impressions (000s) stood at number seven.

    Sab TV bagged the eighth spot with 384296 Impressions (000s). Life OK maintained its ninth spot with 384296 Impressions (000s) while Rishtey dropped drastically to the tenth spot with 329705 Impressions (000s).

    Hindi GEC Rural

    Zee Anmol has made a comeback in the rural Hindi-speaking market and grabbed the leadership position with 348360 Impressions (000s) followed by Sony Pal with 331593 Impressions (000s) and Star Utsav on the third position with 324767 Impressions (000s). Rishtey stood at number four with 254621 Impressions (000s).

    Colors bagged the fifth spot with 209295 Impressions (000s). Star Plus stood at the sixth spot in Rural HSM with 204429 Impressions (000s) followed by Zee TV at number seven with 191762 Impressions (000s). Big Magic climbed one spot to reach eighth spot with 156836 Impressions (000s) and Sony Entertainment climbed up at nine with 130605 Impressions (000s) followed by Life OK with 128801(000s).

    Hindi GEC Urban

    Colors garnered the pole position again in Urban HSM with 442099 Impressions (000’s) followed by Star Plus on second with 422982 Impressions (000’s). Sony Entertainment Television maintained its third spot with 277921 Impressions (000s) and Zee TV stood at number four with 276412 Impressions (000s).

    Sony Sab was at the fifth spot with 265566 Impressions (000s). Life OK bagged the sixth spot with 235210 Impressions (000s) as &TV retained its number seven spot with 143986 Impressions (000s).

    Sony Pal, Zee Anmol and STAR Utsav grabbed the last three spots with 120751 Impressions (000s),105611 Impressions (000s) and 99155 Impressions (000s), respectively.

  • Colors leads Hindi GEC; Zee Anmol regains in rural HSM

    Colors leads Hindi GEC; Zee Anmol regains in rural HSM

    MUMBAI: Colors continues to lead the Hindi GEC and Urban GEC markets whereas Zee Anmol regained its pole position this week. Backed by Super Dancer and The Kapil Sharma Show, Sony Entertainment Television maintained the third position in Urban HSM this week, according to Broadcast Audience Research Council (BARC)

    Hindi GEC

    Colors maintained its leadership position with 651395 Impressions (000s) followed by Star Plus on the second position with 627412 Impressions (000s). Zee TV has climbed up to the third spot with 468175 Impressions(000s). Zee Anmol retained its fifth position with 453971 Impressions (000s).

    Sony Pal fell to number five from number three this week and registered 452344 Impressions (000s) followed by Star Utsav on number six with 423923 (000s) and Sony Entertainment Television with 408526 Impressions (000s) stood at number seven.

    Sab TV bagged the eighth spot with 384296 Impressions (000s). Life OK maintained its ninth spot with 384296 Impressions (000s) while Rishtey dropped drastically to the tenth spot with 329705 Impressions (000s).

    Hindi GEC Rural

    Zee Anmol has made a comeback in the rural Hindi-speaking market and grabbed the leadership position with 348360 Impressions (000s) followed by Sony Pal with 331593 Impressions (000s) and Star Utsav on the third position with 324767 Impressions (000s). Rishtey stood at number four with 254621 Impressions (000s).

    Colors bagged the fifth spot with 209295 Impressions (000s). Star Plus stood at the sixth spot in Rural HSM with 204429 Impressions (000s) followed by Zee TV at number seven with 191762 Impressions (000s). Big Magic climbed one spot to reach eighth spot with 156836 Impressions (000s) and Sony Entertainment climbed up at nine with 130605 Impressions (000s) followed by Life OK with 128801(000s).

    Hindi GEC Urban

    Colors garnered the pole position again in Urban HSM with 442099 Impressions (000’s) followed by Star Plus on second with 422982 Impressions (000’s). Sony Entertainment Television maintained its third spot with 277921 Impressions (000s) and Zee TV stood at number four with 276412 Impressions (000s).

    Sony Sab was at the fifth spot with 265566 Impressions (000s). Life OK bagged the sixth spot with 235210 Impressions (000s) as &TV retained its number seven spot with 143986 Impressions (000s).

    Sony Pal, Zee Anmol and STAR Utsav grabbed the last three spots with 120751 Impressions (000s),105611 Impressions (000s) and 99155 Impressions (000s), respectively.

  • Airtel Cellular had highest TV ad insertions during ’16 Diwali

    Airtel Cellular had highest TV ad insertions during ’16 Diwali

    BENGALURU: Diwali week in 2016 was week 44 – between Saturday, 29 October 2016 and Friday 4 November 2016. Airtel Cellular Phone Service (Airtel Cellular) was the top advertiser on television as per Broadcast Audience Research Council (BARC) data of top 10 brands across genre: All India (U+R): 4+ Individuals with 9,370 insertions or spots. Further, Airtel Cellular also had the highest insertions in the week leading to and the after Diwali. For week 43, as per BARC data, Airtel Cellular topped the charts with 9,229 insertions and for week 45 with an even higher 10,387 insertions.

    A total number of 83,178; 72,073; and 74,513 ad insertions were shared by the top ten brands in terms of number of insertions per weekin weeks 43, 44 and 45 respectively. Please refer to figure A below for the top 10 brands in terms of TV ad spots.

    As is obvious, only FMCG, Mobile (including services) and online brands are in the top 10 list in terms of number of ad insertions in all the three weeks. Week 43 also saw a small presence from auto, jewellery and food brands while week 44 saw the exit of auto brands from the top 10 brands list in terms of number of ad insertions. Week 45 saw jewellery and food brands also exit from the list. Online brands tripled their presence in week 45 in number of brands to three from only one in weeks 43 and 44 as well as in terms of percentage of total number of insertions by the top 10 brands  from 9.29 percent and 9.1 percent in weeks 43 and 44 to 28 percent in week 45. Of note is the fact that Patanjali, which was consistently among the top 10 brands in terms of insertions during weeks 40,41 and 42, was absent from the lists in week 43, 44 and 45.