Tag: BARC

  • DAS P-III deadline crossed: No court stay, only three cases pending

    DAS P-III deadline crossed: No court stay, only three cases pending

    NEW DELHI: Only 32 per cent seeding of set-top boxes had taken place in Phase IV areas of cable digitisation and ‘is not very encouraging.” However, adviser (DAS, MIB) Yogendra Pal said that digitisation had been completed in nearly 100 per cent areas for which the extended deadline was 31 January 2017.

    Speaking at the 20th DAS Task Force meeting on 18 January 2017, he said the actual seeding data would be much more, may be up to 50 per cent, as some MSOs have not been filling seeding data in spite of repeated requests and some MSOs are not filling full data.

    Information and broadcasting ministry additional secretary Jayashree Mukherjee who chaired the meeting said she had visited a big MSO in Hyderabad who had stated that he had seeded 1.7 million STBs whereas the Ministry’s website shows that he had seeded only 100,000 STBs. In this regard it was decided to write to all Nodal Officers as well as State Governments for these discrepancies. The concerned Associations were requested to ensure their members faithfully enter the correct details to avoid any discrepancies.

    Regarding the Court cases, Pal said only three Phase III cases were pending and all other cases had been disposed of by Delhi High Court and there is no stay. He said the cut-off date for Phase IV has been extended to 31 March.2017.

    Mukherjee said there are no roadblocks now and enough quantity of STBs are available. She said that the seeding should also accelerate.

    In view of the analogue signals being switched off in Phase III areas for 31 January 2017 it was deciding that broadcasters will ensure that they have provided separate IRDs for Phase III and Phase IV areas; broadcasters will ensure that they do not have any analogue agreements with any MSO for Phase III areas. In case they are having any existing analogue agreements with any MSO for Phase III area, they will inform the concerned MSO that the existing agreement is not valid after 31 January 2017. Broadcasters would also carry out monitoring at the ground level to ensure that no MSO, with whom they have Interconnection Agreement, is supplying analog signal in Phase III area

    The representative of CEAMA stated that demonetization and reduction of import duty to zero from ASEAN countries is affecting the requirement of indigenous STBs from the service providers. He added that they are still in the planning mode of raising the demand of STBs from indigenous manufacturers.

    He hoped that some medium and small sized players would place orders after 31 January 2017 when Phase III Digitisation is over. The Ministry’s Joint Secretary (B-I) mentioned that a huge demand is expected due to the large number of households remaining to be covered in phase IV.

    The representatives from the State Governments outlined their readiness and action being taken by them with regard to successful implement of Digitization. They said they are holding meetings with stakeholders. The Representative from Odisha mentioned that the Principal Secretary had a meeting on 25 November 2016 and reviewed the progress of Digitisation. They have prepared district wise data for the registered MSOs, unregistered MSOs, MSOs who are seeding data and those who are not seeding. Chairperson appreciated the efforts being made by the Odisha Government and desired that similar steps may be taken by other States. She directed that measures taken by Odisha Governmentmay be shared with all the States. Nodal Officer from Odisha was asked to send a note on the steps being taken by them for circulation to all the States.

    Subhashish Mazumdar of In-Cable Net stated that progress in Phase IV areas can be better if infrastructure sharing is allowed. He said there is an issue of connectivity in remote areas such as Assam. However, he was of the opinion that since there are clear cut direction for implementation of Phase III, therefore, the progress of STBs installation will gear up in Phase IV areas.

    Anil Malhotra from SITI Cable said there are some connectivity problems in far flung areas of Phase IV. He requested that infrastructure sharing may be permitted and added that TRAI is already having consultation in this regard. He requested that they are required to carry all channels on Fibre Network in remote areas. Thus the cost of carries of channels is very high.
    He suggested that MSOs should be allowed to take 80 channels from the DD FreeDish. The chairperson has asked them to send a proposal to the Ministry for consideration.

    Malhotra also raised the issue of Andhra Pradesh State FiberNet Limited which has been providing Cable TV services on the Optical Fibre Network Infrastructure. He mentioned that State Governments has issued directions for removal of Cables by the cable operators from all the electricity poles. He added that all MSOs are afraid of the same and that they may not be able to provide cable services.

    Ajay from Hathway stated that though there are some problems in Andhra Pradesh, they are seeding the boxes in Phase IV areas and will be able to accelerate the seeding in the month of February and March 2017. He added that they are monitoring the process on weekly basis.

    Shaji Mathew from GTPL said the situation in Gujarat is very good and now they are seeding in Phase IV area but the position in other States is not so good though they are making efforts. He complained that some of the broadcasters, especially STAR, are still providing analogue IRDs and no separate IRDs have been provided for Phase III and Phase IV areas to the MSOs. Broadcasters should be asked to give profession IRDs for carrying of digital signals for Phase III as well as Phase IV areas. He also stressed the need of infrastructure sharing pointing out that TRAI should make an early recommendation on it. He mentioned that according to the terms and conditions mentioned in the Ministry’s MSO registration letter no infrastructure sharing is possible since a separate own headend is required by the MSOs. The chairperson asked the MSOs that a request with regard to sharing of infrastructure may come to the Ministry in writing.

    The MSOs asked that it should be possible to share SMS. The Ministry’s representative pointed out that Entertainment Tax Department of UP Government had complained that MSOs do not provide them the data from the SMS.

    Vaibhav representing Den pointed out that a representative of UP Government wanted User ID and Password and not the SMS output which cannot be provided.

    A Sony India representative said they have already issued directions to switching off analog signals in Phase III areas from 1 February 2017. He asked how the signals to Arasu Cable for Phase III areas could be stopped since they have been providing analogue signals in Tamil Nadu. In this regard, Pal said according to the Madras High Court directions, analog signals of Arasu Cable cannot be disturbed till Ministry decide on their MSO registration applications.

    Some of the representatives raised the issues of a Hong Kong based company, called ABS technologies, whose teleport is outside India, is able to provide DTH services. The boxes of this company are freely available in the market. It is showing free to air channels of broadcasters. BARC has captured this data. The chairperson has sought examining of this issue.

    One MSO pointed out about a letter from District Administration in Aurangabad, Maharashtra, which has directed the local MSOs not to stop analog. The chairperson asked the Ministry to get details in this regard.

    MSOs felt that in at least 20 per cent  of rural and remote/hilly areas cable TV digitization may not be financially and technically viable even though analogue may be working there. These remote areas are best served by DTH. It was learnt that some DTH operators have packages only for FTA channels but they actually do not offer the same to the public. Th chairperson directed that DTH operators should examine the issue and come out with cost effective packages especially for remote and inaccessible areas where it is not possible for MSOs to provide digital cable services.

    Also Read:

    No DAS III extension beyond 31 Jan, reiterates MIB

    MSO registrations remain slow even as DAS deadlines approach

    Is DAS III optional in AP, Telangana? HC seeks Govt answer by 31 Jan

  • Amazon, Smithkline odd ones in FMCG top 10 TV ads

    Amazon, Smithkline odd ones in FMCG top 10 TV ads

    BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top 10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

    Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

    While music company Super Cassettes exited the list, Amazon Online India Pvt Ltd (Amazon) climbed to fifth place from eighth place in the top 10 TV advertisers in terms of ad insertions in BARC week 3 (Saturday 14 January 2017 to Friday 20 January 2017). Amazon’s ad insertions in week 3 of 2017 to promote its Great Indian Sale between 20 and 22 January 2017 increased a phenomenal 54.69 percent in week 3 to 27,089 from 17,512 in week 2. Pharmaceutical major Smithkline Beecham joined the top 10 list with 18,786 insertions(5.40 percent of total of top 10 advertisers list) in week 3 at eighth place.

    The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923 in week 2 of 2017 as compared to week 1 of 2017. In week 3 of 2017 when compared to week 2 of 2017, the total increased by 8 percent to 347,695 TV ad insertions.

    Despite higher number of television ad insertions (5.02 percent more) in week 3 (17,444 insertions) ITC Ltd continued at tenth place. In week 2, ITC Ltd had 14,438 TV ad insertions.

    Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

    public://BARC AD week 3 of 2017.jpg

    While the first four ranks in terms of TV ad insertions in weeks 2 and 3 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 2 and 3. The top four advertisers in weeks 2 and 3 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser), PatanjaliAyurved Ltd (Patanjali) and Cadbury’s India Limited.

     

  • Amazon, Smithkline odd ones in FMCG top 10 TV ads

    Amazon, Smithkline odd ones in FMCG top 10 TV ads

    BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top 10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

    Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

    While music company Super Cassettes exited the list, Amazon Online India Pvt Ltd (Amazon) climbed to fifth place from eighth place in the top 10 TV advertisers in terms of ad insertions in BARC week 3 (Saturday 14 January 2017 to Friday 20 January 2017). Amazon’s ad insertions in week 3 of 2017 to promote its Great Indian Sale between 20 and 22 January 2017 increased a phenomenal 54.69 percent in week 3 to 27,089 from 17,512 in week 2. Pharmaceutical major Smithkline Beecham joined the top 10 list with 18,786 insertions(5.40 percent of total of top 10 advertisers list) in week 3 at eighth place.

    The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923 in week 2 of 2017 as compared to week 1 of 2017. In week 3 of 2017 when compared to week 2 of 2017, the total increased by 8 percent to 347,695 TV ad insertions.

    Despite higher number of television ad insertions (5.02 percent more) in week 3 (17,444 insertions) ITC Ltd continued at tenth place. In week 2, ITC Ltd had 14,438 TV ad insertions.

    Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

    public://BARC AD week 3 of 2017.jpg

    While the first four ranks in terms of TV ad insertions in weeks 2 and 3 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 2 and 3. The top four advertisers in weeks 2 and 3 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser), PatanjaliAyurved Ltd (Patanjali) and Cadbury’s India Limited.

     

  • Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

    Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

    BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

    Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

    Both the Godrej Companies Godrej Consumer Products Ltd(placed eighth in week1) and Godrej Sara Lee Ltd(placed tenth in week 1) exited the top 10 list to be replaced. 

    The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923. Despite higher number of television ad insertions (26.18 percent more) in week 2 (14,438 insertions) ITC Ltd move down to tenth place from ninth place in week 1 in which it had placed 11,442 insertions.

    Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

    While the first three ranks in terms of TV ad insertions in weeks 1 and 2 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 1 and 2. The top three advertisers in weeks 1 and 2 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser) and PatanjaliAyurved Ltd (Patanjali). Please refer to figure B below that shows relative change in insertions by the eight common advertisers in weeks 1 and 2 of 2017.

  • Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

    Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

    BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

    Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

    Both the Godrej Companies Godrej Consumer Products Ltd(placed eighth in week1) and Godrej Sara Lee Ltd(placed tenth in week 1) exited the top 10 list to be replaced. 

    The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923. Despite higher number of television ad insertions (26.18 percent more) in week 2 (14,438 insertions) ITC Ltd move down to tenth place from ninth place in week 1 in which it had placed 11,442 insertions.

    Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

    While the first three ranks in terms of TV ad insertions in weeks 1 and 2 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 1 and 2. The top three advertisers in weeks 1 and 2 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser) and PatanjaliAyurved Ltd (Patanjali). Please refer to figure B below that shows relative change in insertions by the eight common advertisers in weeks 1 and 2 of 2017.

  • Colors leads BARC week 2 Hindi GEC (U+R) market

    Colors leads BARC week 2 Hindi GEC (U+R) market

    MUMBAI: Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2.

    Hindi GEC

    Naagin continued to top the chart which also made Colors the number one channel across Hindi GEC with 667949 impressions (000s) followed by Star Plus on second slot with 665560 impressions (000s) and Rishtey on third with 453703 Impressions (000s).

    Zee TV bagged the fourth spot with 424762 impressions (000s). Sony Entertainment Television maintained its fifth slot with 415562 impressions (000s). Star Utsav climbed on to number six with 391058 impressions (000s) in week 2, while Sab TV stood on seventh position with 361058 impressions (000s).

    Sony Pal fell to number eight from six this week with 348823 impressions (000s). Zee Anmol and Life OK grabbed 341131 impressions (000s) and 329739 impressions (000s) respectively.

    Hindi GEC Rural

    Rishtey continued to lead the Hindi GEC rural with 336209 impressions (000s) followed by Star Utsav on second spot with 298079 Impressions (000s) and Zee Anmol on third with 261526 impressions (000s).

    Sony Pal fell to number four with 261526 impressions (000s) and Colors stood on fifth position with 199204 (000s) impressions. Star Plus was on sixth slot this week with 195305 (000s) impressions.

    Zee TV grabbed the seventh spot with 166264 (000s) impressions followed by Big Magic with 126881(000s) impressions on eighth and Sony Entertainment Television on ninth with 116536 impressions (000s).

    Life OK stood last with 109894 (000s) impressions.

    Hindi GEC Urban

    In Urban market, Star Plus continued to be the leader with 470255 impressions(000s) followed by Colors on second 468745 iImpressions (000s) and Sony Entertainment Television with 299026 Impressions (000s) stood on number three.

    Sab TV grabbed fourth spot with 261690 impressions (000s). Zee TV stood on fifth slot with 258498 impressions (000s) and Life OK on sixth with 219845 impressions (000s).

    With no further change in the ranking order &TV, Rishtey and Sony Pal stood on seventh, eighth and on ninth with 156277 impressions (000s), 117494 impressions (000s) and 101481 impressions (000s) respectively.

    Star Utsav bagged the tenth spot with 92979 impressions (000s).

  • Colors leads BARC week 2 Hindi GEC (U+R) market

    Colors leads BARC week 2 Hindi GEC (U+R) market

    MUMBAI: Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2.

    Hindi GEC

    Naagin continued to top the chart which also made Colors the number one channel across Hindi GEC with 667949 impressions (000s) followed by Star Plus on second slot with 665560 impressions (000s) and Rishtey on third with 453703 Impressions (000s).

    Zee TV bagged the fourth spot with 424762 impressions (000s). Sony Entertainment Television maintained its fifth slot with 415562 impressions (000s). Star Utsav climbed on to number six with 391058 impressions (000s) in week 2, while Sab TV stood on seventh position with 361058 impressions (000s).

    Sony Pal fell to number eight from six this week with 348823 impressions (000s). Zee Anmol and Life OK grabbed 341131 impressions (000s) and 329739 impressions (000s) respectively.

    Hindi GEC Rural

    Rishtey continued to lead the Hindi GEC rural with 336209 impressions (000s) followed by Star Utsav on second spot with 298079 Impressions (000s) and Zee Anmol on third with 261526 impressions (000s).

    Sony Pal fell to number four with 261526 impressions (000s) and Colors stood on fifth position with 199204 (000s) impressions. Star Plus was on sixth slot this week with 195305 (000s) impressions.

    Zee TV grabbed the seventh spot with 166264 (000s) impressions followed by Big Magic with 126881(000s) impressions on eighth and Sony Entertainment Television on ninth with 116536 impressions (000s).

    Life OK stood last with 109894 (000s) impressions.

    Hindi GEC Urban

    In Urban market, Star Plus continued to be the leader with 470255 impressions(000s) followed by Colors on second 468745 iImpressions (000s) and Sony Entertainment Television with 299026 Impressions (000s) stood on number three.

    Sab TV grabbed fourth spot with 261690 impressions (000s). Zee TV stood on fifth slot with 258498 impressions (000s) and Life OK on sixth with 219845 impressions (000s).

    With no further change in the ranking order &TV, Rishtey and Sony Pal stood on seventh, eighth and on ninth with 156277 impressions (000s), 117494 impressions (000s) and 101481 impressions (000s) respectively.

    Star Utsav bagged the tenth spot with 92979 impressions (000s).

  • Sun Network channels rule ratings in south India

    Sun Network channels rule ratings in south India

    BENGALURU: Despite the setback in the Kannada general entertainment television channel space where the Kalanithi Maran-run Sun TV Network’s Udaya Movies was placed at number 4 and Udaya TV at number 5 in BARC rankings, in the other southern regional space, its channel continue dominance.

    Sun’s Udaya TV which was once numero uno in the Kannada GEC space had to be satisfied with fifth rank among the top five channels with just 89,024 weekly impressions (000s) Sums in week 1 of 2017 (Saturday 31 December 2016 to Friday 6 January 2017). The Kannada GEC space is one of the smallest among the four Southern Sisters (now five with the split up of Andhra Pradesh) – Tamil, Telugu, Malayalam and Kannada languages.

    However in the really big markets – the Tamil and the Telugu space – the Sun Network’s channels Sun TV with 1,178,344 weekly impressions (000s) Sums and Gemini TV 522,890 weekly impressions (000s) Sums were ranked number 1, and in the smaller Malayalam space it’s Surya TV with 90,293 weekly impressions (000s) Sums was placed at number 2. It must be noted that across all genres including Hindi GEC, Sun TV holds rank no 1 with 1,282,328 weekly impressions (000s) Sums.

    Another network whose channels have consistently been among the top five in the Southern regional space is Star India.

    In the Kannada TV space Star India’s Suvarna TV with 189,519 weekly impressions (000s) Sums stood third, behind Colors Kannada which was number 1 with 299,783 weekly impressions (000s) Sums and Subhash Chandra’s Zee Entertainment Enterprises Limited (Zeel) Zee Kannada that had 214,243 weekly impressions (000s) Sums. Udaya Movies was number 4 with 148,557 weekly impressions (000s) Sums.

    In the Tamil GEC space, Star India’s Star Vijay TV with 206,384 weekly impressions (000s) was at number 4, behind Sun TV at pole position, the Sun Network’s KTV with 255, 995 weekly impressions (000s) Sums and Zee Tamil with 222,931 weekly impressions (000s) Sums. Jaya TV stood fifth in the Tamil GEC space with 83,107 weekly impressions (000s) Sums.

    In the Telugu GEC space, Star India’s Maa TV with 383,650 weekly impressions (000s) Sums was ranked fourth behind Gemini TV at number 1, ETV Telugu at no 2 with 438,475 weekly impressions (000s) Sums and Zee Telugu with 402,015 weekly impressions (000s) Sums at third place. The Sun Network’s Gemini movies with 177,922 weekly impressions (000s) Sums was fifth.

    In the Malayalam GEC space, Star India’s Asianet ruled the roost with 323,454 weekly impressions (000s) Sums, followed by Surya TV at second place as mentioned above. Mazhavil Manorama stood third with 78315 weekly impressions (000s) Sums, followed by Flowers TV with 75,451 weekly impressions (000s) Sums and Star India’s Asianet Movies with 73159 weekly impressions (000s) Sums at number 5.

  • Sun Network channels rule ratings in south India

    Sun Network channels rule ratings in south India

    BENGALURU: Despite the setback in the Kannada general entertainment television channel space where the Kalanithi Maran-run Sun TV Network’s Udaya Movies was placed at number 4 and Udaya TV at number 5 in BARC rankings, in the other southern regional space, its channel continue dominance.

    Sun’s Udaya TV which was once numero uno in the Kannada GEC space had to be satisfied with fifth rank among the top five channels with just 89,024 weekly impressions (000s) Sums in week 1 of 2017 (Saturday 31 December 2016 to Friday 6 January 2017). The Kannada GEC space is one of the smallest among the four Southern Sisters (now five with the split up of Andhra Pradesh) – Tamil, Telugu, Malayalam and Kannada languages.

    However in the really big markets – the Tamil and the Telugu space – the Sun Network’s channels Sun TV with 1,178,344 weekly impressions (000s) Sums and Gemini TV 522,890 weekly impressions (000s) Sums were ranked number 1, and in the smaller Malayalam space it’s Surya TV with 90,293 weekly impressions (000s) Sums was placed at number 2. It must be noted that across all genres including Hindi GEC, Sun TV holds rank no 1 with 1,282,328 weekly impressions (000s) Sums.

    Another network whose channels have consistently been among the top five in the Southern regional space is Star India.

    In the Kannada TV space Star India’s Suvarna TV with 189,519 weekly impressions (000s) Sums stood third, behind Colors Kannada which was number 1 with 299,783 weekly impressions (000s) Sums and Subhash Chandra’s Zee Entertainment Enterprises Limited (Zeel) Zee Kannada that had 214,243 weekly impressions (000s) Sums. Udaya Movies was number 4 with 148,557 weekly impressions (000s) Sums.

    In the Tamil GEC space, Star India’s Star Vijay TV with 206,384 weekly impressions (000s) was at number 4, behind Sun TV at pole position, the Sun Network’s KTV with 255, 995 weekly impressions (000s) Sums and Zee Tamil with 222,931 weekly impressions (000s) Sums. Jaya TV stood fifth in the Tamil GEC space with 83,107 weekly impressions (000s) Sums.

    In the Telugu GEC space, Star India’s Maa TV with 383,650 weekly impressions (000s) Sums was ranked fourth behind Gemini TV at number 1, ETV Telugu at no 2 with 438,475 weekly impressions (000s) Sums and Zee Telugu with 402,015 weekly impressions (000s) Sums at third place. The Sun Network’s Gemini movies with 177,922 weekly impressions (000s) Sums was fifth.

    In the Malayalam GEC space, Star India’s Asianet ruled the roost with 323,454 weekly impressions (000s) Sums, followed by Surya TV at second place as mentioned above. Mazhavil Manorama stood third with 78315 weekly impressions (000s) Sums, followed by Flowers TV with 75,451 weekly impressions (000s) Sums and Star India’s Asianet Movies with 73159 weekly impressions (000s) Sums at number 5.

  • Sun TV retains leadership across genres in BARC week 1

    Sun TV retains leadership across genres in BARC week 1

    MUMBAI: Sun TV continued to be the undisputed leader across genres as recorded in the beginning of the year 2017. Star Plus emerged as the first runner-up in the race. From the FTA family, Rishtey managed to maintain the fifth slot, according to the Broadcast Audience Research Council (BARC) India ratings of week 1.

    Sun TV garnered the first spot with 1282328 Impressions (000s) followed by Star Plus in the second position with 758437 Impressions (000s). Colors in the third place also witnessed a rise with 719050 Impressions (000s) and Gemini TV stood on number four with 547809 Impressions (000s)

    FTA channel Rishtey stood at the fifth spot with 500604 Impressions (000s) followed by ETV Telugu with 461904 Impressions (000s) on sixth. Zee TV on number seven with 458511 Impressions (000s). Sony Entertainment Television with 440835 Impressions (000s) grabbed the eighth slot across genre.

    Zee Telugu with 424755 Impressiosn (000s) and Maa TV bagged ninth and tenth spot with 424755 Impressions (000s) and 410624 (000s), respectively.