Tag: BARC

  • India TV rules Hindi News, ABP dominates Hindi Rural

    MUMBAI: India TV toppled Aaj Tak in the Hindi News genre taking the number one position. In this week’s data, India News gave way to News18 India to feature in the top five channels list.  

    Dominated by Aaj Tak, ABP entered the top 5 channels list in the Hindi News Rural space leading to the exit of News24. Meanwhile, in the Hindi News Urban genre, News Nation departed, making way for the entry of News18 in the top five players list.  

    Players in the Hindi Business News space witnessed substantial decrease in their viewership this week.

    According to week 6 of Broadcast Association Research Council (BARC), the players in the English News genre witnessed a substantial increase in the ratings except BBC. The channels in the English Business News space also observed gradual hike in their ratings.

    English News

    Times Now with an increase in its ratings continued to dominate the genre with 588 Impressions (000s) as to 475 Impressions (000s) last week. India Today Television retained the second slot with 362 Impressions (000s) while CNN News18 was at the third position with 274 Impressions. NDTV 24×7 with 248 Impressions (000s) and BBC World News with 82 Impressions (000s) took the fourth and fifth position, respectively.

    English Business News

    CNBC TV18 retained the number one position with 426 Impressions (000s) followed by ET Now with 219 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 40 Impressions (000s). BTVi was on the fourth spot with 12 Impressions (000s). CNBC TV 18 Prime HD retained the fifth place with 5 Impressions (000s).

    Hindi News

    India TV toppled Aaj Tak taking the first place with 122421 Impressions (000s). Aaj Tak was at the second position with 115067 Impressions (000s). Zee News took the third position with 86383 Impressions (000s) followed by News18 India at the fourth position with 80478 Impressions (000s). ABP News took the fifth position with 80445 Impressions (000s).

    Hindi News Rural 

    Aaj Tak with an increase in ratings dominated the rural market with 54753 Impressions (000s) as compared to 51875 Impressions (000s) last week. India TV hoped to the second place with 52357 Impressions (000s) took the second berth. India News grabbed the third position with 42176 Impressions (000s). Zee News took the fourth place with 37949 Impressions (000s) followed by ABP News with 37443 Impressions (000s) at the fifth position.

    Hindi News Urban 

    India TV with an increase in its ratings continued to stay at the number one position in the urban market with 70063 Impressions (000s). Aaj Tak was at the second position with 60313 Impressions (000s). Zee News took the third position with 48434 Impressions (000s) followed by News18 India at the fourth position with 44883 Impressions (000s). News Nation took the fifth position with 39948 Impressions (000s).

    Hindi Business News

    CNBC Awaaz continued to dominate the genre with decrease in ratings from 1588 Impressions (000s) last week to 1499 Impressions (000s) this week. The second spot was taken by Zee Business with 1001 Impressions (000s).

  • Viacom’s Colors & Rishtey lead the charts in BARC week 6

    MUMBAI: Colors continued to be the leader this week of both Hindi GEC and Hindi GEC Urban market whereas Rishtey emerged as the number one channel in week 6 of Broadcast Audience Research Council (BARC) India data.

    Hindi GEC

    Colors continued to take the leadership position with 625658 Impressions (000s) followed by Star Plus on second position with 609140 Impressions (000s) and Rishtey with 437837 Impressions (000s) stood on number three.

    Zee TV maintained its position in top five channels and grabbed number four spot with 410432 Impressions (000s).

    Star Utsav, Sony Entertainment Television and  Zee Anmol  bagged fifth, sixth and seventh position with 405037 Impressions (000s), 404351 Impressions (000s) and 376640 Impressions (000s) respectively.

    Life OK stood on number eight with 373056 Impressions (000s).  Sony Pal and Sab TV garnered ninth and tenth spot with 367942 Impressions (000s) and 332092 Impressions (000s).

    Hindi GEC Rural

    In week 6, Rishtey emerged as the number one channel in rural market  with 328788 Impressions (000s) followed by Star Utsav on number second with 298881 Impressions (000s) and Zee Anmol on third with 286533 Impressions (000s).

    Sony Pal on number four with 260068 Impressions (000s) and Colors stood on fifth position with 198180 (000s) impressions. Star Plus was on sixth slot this week with 181851 (000s) impressions.

    Zee TV grabbed the seventh spot with 170538 (000s) impressions followed by Life OK with 132654 (000s) impressions on eighth and Sony Entertainment Television on ninth with 121982 impressions (000s).

    Big Magic stood last with 115966 (000s) impressions.

    Hindi GEC Urban

    In Urban market, Colors continued to be the leader with 427478 Impressions(000s) followed by Star Plus on second 427289 Impressions (000s) and Sony Entertainment Television with 282368 Impressions (000s) stood on number three.

    Sab TV grabbed fourth spot with 244145 Impressions (000s). Life OK  stood on fifth slot with 240402  impressions (000s) and Zee TV on sixth with 239893 Impressions (000s).

    With no further change in the ranking order &TV, Rishtey and Sony Pal stood on seventh, eighth and on ninth with 131591 impressions (000s), 109048 impressions (000s) and 109048 impressions (000s) respectively. Star Utsav bagged the tenth spot with 106156  impressions (000s).

    Also Read :

    http://www.indiantelevision.com/television/tv-channels/viewership/zee-studio-exits-hbo-enters-top-5-170216

    http://www.indiantelevision.com/television/tv-channels/viewership/times-tv-gets-into-a-gunfight-with-cnbc-tv18-on-budget-day-claims-170214

    http://www.indiantelevision.com/mam/marketing/brands/fmcg-companies-bjp-in-barcs-top-ten-list-170210

     

  • Times TV gets into a gunfight with CNBC TV18 on Budget Day claims

    MUMBAI: There’s a gunfight on in Indian news television town. And, the gunslingers are: Times Television Network and TV18’s CNBC TV18.

    CNBC TV18 drew its gun first claiming that the channel had created unprecedented highs in viewership on budget day (1 February) cornering almost 86 per cent of English business news channel viewership as against 10 per cent for arch rival ET Now and four per cent by the others. And it made a lot of noise about it online and in print and outdoor media.

    Times Television Network has retaliated crying foul and has written letters to the sheriffs of news TV town – that is the Indian Broadcasting Foundation (IBF), the News Broadcasters Association (NBA), BARC, the Advertising Agencies Association of India and the Indian Society of Advertisers. (The letters are in the possession of indiantelevision.com).

    According to Times Television Network, its ET Now team observed a sudden spike in CNBC TV18’s reach to 2,289,000 as against an average of 289,000 over the previous thirteen weeks. This points to a manipulation of its viewership, states Times TV in a communication with indantelevision.com.

    How did CNBC TV18 allegedly achieve this?

    ET Now says its fiercest competitor allegedly “resorted to replacing the feeds of its network/bouquet channels with the feed of CNBC TV18, in the networks of MSOs like GTPL, InCable, E-Infra, Kaizen, Digicable, Manthan, Barasat, Meghbela.”

    And its communication has a list of cable TV networks detailing the channels that were allegedly replaced in each territory with CNBC TV18.

    “This helped it get an unfair advantage over the other competing channels… such an unnatural increase in the rating was not due to the channel’s coverage or the relevance of the day’s programming,” it further alleges in the email to indiantelevision.com. “The rating system of BARC captured the ratings of all the parallel LCNs on various networks and reported the same collectively as ratings for CNBC TV18. This was not just an addition to the regular and normal rating of the existing channel, but also a multiplication of the ratings, causing a sharp and unnatural spike. This fact could be corroborated by comparing the ratings of the regional channels – Colours and ETV, especially in the territories of Delhi, Bengaluru, Maharashtra, Kolkata, Madhya Pradesh and Gujarat, as these channels saw a drop in their ratings on Budget day.”

    Times Television Network has urged the associations “to investigate and take action against TV18 and direct them not to indulge in such practices as it doesn’t only damage the reputation of broadcasters, but also causes disruption among them. Let’s hope this case serves as a precedent against using such unwarranted methods in the industry.”

    Indiantelevision.com reached out to the corporate communications team at Network18 and got a point-blank denial on the allegation that it resorted to dirty tricks on Budget Day.

    “We are not aware of any such complaint, nor have we received any communication in this regard. CNBC-TV18 has always been at the forefront when it comes to the Union Budget coverage and has been a leader on the Budget day even in the past. Viewers chose to watch our channel because of the content and we believe in investing in our channel to ensure quality is maintained. Any suggestion that we have used unfair means is a false propaganda by competition to justify their dismal performance. We disapprove of anyone spreading rumours about us and accept the viewer’s choice.”

    TV viewership monitor BARC acknowledged that it had got a letter from Times Television Network highlighting the alleged CNBC TV 18 Budget Day tactics.

    A spokesperson explained that “broadcasters may opt to make their channel (s) available on more than one slot/frequency on a particular distribution platform for a variety of reasons: such decisions are entirely within the domain of the broadcaster and distribution platform (DTH, cable etc). Regulatory issues pertaining to this, if any, would lie within the domain of Ministry of Information & Broadcasting (MIB) and/or the Telecom Regulatory Authority of India (TRAI). Pre-empting or stopping broadcasters from making efforts to raise visibility of their channels is not within our remit. Our mandate is to measure what people watch and for how long. We strictly follow Government of India guidelines on the matter.”

    “By virtue of its mandate, and the technology deployed, BARC India measures viewership of a watermarked channel, irrespective of the platform it is available on, and also the number of instances within that platform. As long as all/multiple feeds carry the same unique watermark, BARC India’s Bar-o-Meters would read all of them as one channel and we would report its ratings as a single channel. In effect, multiple instances of a channel on a single platform is not very dissimilar to its availability across multiple platforms, or distribution modes.”

    In the past, networks such as Star India have simulcast cricket on many of its channels. It did the same for its Aamir Khan hosted show Satyamev Jayate which was also aired on Doordarshan and in different languages on its various regional channels as well as on Eenadu TV.

    Will Times TV Network take BARC’s response at face value? Or will it go further and seek to change the way the latter monitors and reports viewership? Or will it continue its fight by going to TRAI and the MIB? Or will the Times TV Network and other broadcast network managements learn from CNBC TV18’s Budget Day tactics and also go for roadblocks on distribution platforms for select events on a channel?

    Clearly, the last of the bullets has not been fired in this gun battle.

    Also Read:

    http://www.indiantelevision.com/television/tv-channels/viewership/news-channels-across-genres-see-rise-in-ratings-cnbc-tv18-leads-in-viewership-170203

    http://www.indiantelevision.com/television/tv-channels/news-broadcasting/barc-india-suspends-three-errant-channels-review-161125

    http://www.indiantelevision.com/television/tv-channels/viewership/whether-barc-action-can-stop-unethical-practices-161021

    http://www.indiantelevision.com/specials/year-enders/barc-india-gets-thumbs-up-for-2016but-challenges-remain-170111

  • BJP, FMCG companies in BARC’s top 10 list

    BENGALURU: Once again following the trends of the first four weeks of 2017, FMCG advertisers hogged most of the ranks (9 out of the top 10 ranks) among the top 10 advertisers list on television in terms of ad insertions (advertisers list) for week 5 of 2017. Also, the national ruling political party – the Bharatiya Janata Party (BJP) – was ranked first among the top 10 brands list in terms of brand ad insertions on television (brands list) in week 5 of 2017 (Saturday, 28 January 2017 to Friday, 3 February 2017) as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals.

    The lone non-FMCG player in the top 10 advertisers list was music company Super Cassettes Industries (SCI) which was ranked 7 with 18,154 (6.49 percent of sum of insertions by top 10 advertisers) insertions. SCI was also present in the advertisers list for week 4 at rank eight with 18,804 insertions and in week and rank 9 in week 2 of 2017 with 17,250 insertions.

    Maintaining their respective ranks in the advertisers list at the first three positions were FMCG players Hindustan Level Limited (Lever) with 95,638 (34.17 percent of sum of insertions by top 10 advertisers) insertions; Baba Ramdev’sPatanjaliAyurved Limited (Patanjali) with 31,761 (11.35 percent of sum of insertions by top 10 advertisers) insertions and Reckitt Benckiser (India) Limited (Reckitt) with 25,912 (9.26 percent of sum of insertions by top 10 advertisers) insertions. Please refer to Figure A below for the advertisers list for week and Figure B below for the advertisers list for weeks 1, 2, 3, 4 and 5 below.

    As mentioned above, the national ruling political party – the BJP tops the brands (in terms of number of television insertions) list in week 5 of 2017 with 11,563 (14.47 percent of sum of insertions by top 10 brands).  The number of insertions by three Mobile services/devices brands had the largest chunk of insertions in the brands list with 26,314 (32.94 percent of sum of insertions by top 10 brands) in week 5. Four FMCG brands followed slightly behind with 25,349 (31.73 percent of sum of insertions by top 10 brands) in week 5. One brand each from politics (BJP), associations (Petroleum Conservation Research Association – 11,053 insertions) and online (OLX.in, 5,613 insertions) genres completed the top ten brands list in terms of television ad insertions per week list. Please refer to figure C below for the top 10 brands list in terms of television ad insertions in week 5 of 2017.

  • BARC Week 5: India TV tops Hindi Urban News; Aaj Tak Hindi rural news

    MUMBAI: There’s been some amount of churn in the news genre in week 5 of 2017 according to BARC’s weekly viewership data. Aaj Tak and India News were the top 2 in Hindi news rural while India TV and Aaj Tak were the numero uno and two in Hindi news urban.

    The players in the English Business News genre witnessed a substantial increase in the ratings except BTVi. CNBC -TV18 was the leader in the genre due to its coverage on the day of the Union Budget. On the Budget day, the channel towered over all English business news channels, thereby consolidating its position as the distinct leader in budget analysis for English business news viewing audience in the country.

    In the English News genre, the channels witnessed mixed ratings this week led by Times Now. According to week 4 of Broadcast Association Research Council (BARC), Aaj Tak, with a decline in its ratings, remained as the number one channel in the Hindi News space. 

    CNBC Awaaz ranked number one in the Hindi Business News genre.

    English News

    Times Now with a decrease in its ratings continued to dominate the genre with 475 Impressions (000s) as to 781 Impressions (000s) last week. India Today Television sustained at the second slot with 266 Impressions (000s) while NDTV 24×7 hoped at the third position with 248 Impressions. CNN News18 with 236 Impressions (000s) and BBC World News with 99 Impressions (000s) took the fourth and fifth position, respectively.

    English Business News

    CNBC TV18 with a whooping hike in the ratings was at the number one position with 1259 Impressions (000s) followed by ET Now with 240 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 81 Impressions (000s). BTVi was on the fourth spot with 21 Impressions (000s). CNBC TV 18 Prime HD sustained at the fifth place with 8 Impressions (000s).

    Hindi News

    Aaj Tak with decrease in ratings stood at the first spot with 110996 Impressions (000s) as to 115885 Impressions (000s). India TV was at the second position with 108581 Impressions (000s). Zee News took the third position with 89705 Impressions (000s) followed by ABP News at the fourth position with 78393 Impressions (000s). India News took the fifth position with 76655 Impressions (000s).

    Hindi News Rural 

    Aaj Tak with a decrease in ratings dominated the rural market with 51875 Impressions (000s) as compared to 52018 Impressions (000s) last week. India News with 44907 Impressions (000s) took the second berth. India TV grabbed the third position with 44552 Impressions (000s). News 24 took the fourth place with 39694 Impressions (000s) followed by Zee News with 37373 Impressions (000s) at the fifth position.

    Hindi News Urban 

    India TV toppled Aaj Tak taking the number one position in the urban market with 64029 Impressions (000s). Aaj Tak was at the second position with 59121 Impressions (000s). Zee News took the third position with 52332 Impressions (000s) followed by ABP News at the fourth position with 45012 Impressions (000s). News Nation took the fifth position with 39948 Impressions (000s).

    Hindi Business News

    CNBC Awaaz continued at the number one position with increase ratings from 1145 Impressions (000s) last week to 1588 Impressions (000s) this week. The second spot was taken by Zee Business with 1168 Impressions (000s).

  • FMCG advertisers hogged TV eyeballs in Jan ’17

    FMCG advertisers hogged TV eyeballs in Jan ’17

    BENGALURU: Thirteen advertisers shared places in list of top ten television advertisers in terms of number of insertions (or spots) across the first 4 weeks of 2017. The total number of insertions in the first four weeks of 2017 by the top ten television advertisers was 12,51,529.As is the norm, FMCG Brands grabbed the bulk of the spots – 93.56 percent or 11,70,874 insertions during weeks 1, 2, 3, and 4 (Saturday, 31 December 2016 to Friday, 27th January 2017) as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals.

    Of these 13, 11 were FMCG advertisers, with Amazon Online India Pvt Ltd (online) and Super Cassettes Industries (Music) being the sole exceptions. Both these non-FMCG advertisers were among the top ten television advertisers in two of the four weeks. Amazon ranked eighth in week 2 and fifth in week 3, while Super Cassettes ranked ninth and eighth in weeks 2 and 4 respectively in terms of number of television insertions per week.

    Eight of the 13 advertisers were present in the top 10 list of advertisers in terms of television insertions in all the four weeks. Three were present in in the list during two of the four weeks and two were present in the list in only one week (week 1 of 2017).

    Please refer to Fig A below:

    public://image_0.png

    The total number of television insertions by the top 10 advertisers per week increased from 2,68,323 in week 1 to 3,47,695 in week 3 before petering off by 9.81 percent to 3,13,579 in week 4. As is obvious, Hindustan Lever Limited (Lever) has been the top advertiser in the four weeks with 31.28 percent of total insertions by the top ten advertisers in terms of insertions.

    Baba Ramdev’s Patanjali Ayurved Limited which had stood third in the first three weeks of 2017 behind Reckiyy Benckiser (India) Limited climbed to the second spot in week 4 of 2017, pushing Reckit down to third spot. While Reckitt had cut down its ad insertions in week 4 by a massive 41.96 percent to 35,481 from 61,127 in week 3, Patanjali had increased its insertions by 20.5 percent in week 4 to 38,886 from 32,270 in week 3. Super Cassettes was the sole non-FMCG brand in the list of top 10 television advertisers in terms of ad insertions in week 4.

    Fig B below gives the breakup of the top 10 advertisers in terms of number of insertions for individual weeks:

    public://F-B.jpg

  • FMCG advertisers hogged TV eyeballs in Jan ’17

    FMCG advertisers hogged TV eyeballs in Jan ’17

    BENGALURU: Thirteen advertisers shared places in list of top ten television advertisers in terms of number of insertions (or spots) across the first 4 weeks of 2017. The total number of insertions in the first four weeks of 2017 by the top ten television advertisers was 12,51,529.As is the norm, FMCG Brands grabbed the bulk of the spots – 93.56 percent or 11,70,874 insertions during weeks 1, 2, 3, and 4 (Saturday, 31 December 2016 to Friday, 27th January 2017) as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals.

    Of these 13, 11 were FMCG advertisers, with Amazon Online India Pvt Ltd (online) and Super Cassettes Industries (Music) being the sole exceptions. Both these non-FMCG advertisers were among the top ten television advertisers in two of the four weeks. Amazon ranked eighth in week 2 and fifth in week 3, while Super Cassettes ranked ninth and eighth in weeks 2 and 4 respectively in terms of number of television insertions per week.

    Eight of the 13 advertisers were present in the top 10 list of advertisers in terms of television insertions in all the four weeks. Three were present in in the list during two of the four weeks and two were present in the list in only one week (week 1 of 2017).

    Please refer to Fig A below:

    public://image_0.png

    The total number of television insertions by the top 10 advertisers per week increased from 2,68,323 in week 1 to 3,47,695 in week 3 before petering off by 9.81 percent to 3,13,579 in week 4. As is obvious, Hindustan Lever Limited (Lever) has been the top advertiser in the four weeks with 31.28 percent of total insertions by the top ten advertisers in terms of insertions.

    Baba Ramdev’s Patanjali Ayurved Limited which had stood third in the first three weeks of 2017 behind Reckiyy Benckiser (India) Limited climbed to the second spot in week 4 of 2017, pushing Reckit down to third spot. While Reckitt had cut down its ad insertions in week 4 by a massive 41.96 percent to 35,481 from 61,127 in week 3, Patanjali had increased its insertions by 20.5 percent in week 4 to 38,886 from 32,270 in week 3. Super Cassettes was the sole non-FMCG brand in the list of top 10 television advertisers in terms of ad insertions in week 4.

    Fig B below gives the breakup of the top 10 advertisers in terms of number of insertions for individual weeks:

    public://F-B.jpg

  • News: Channels across genres see rise in ratings, CNBC TV18 leads in viewership

    News: Channels across genres see rise in ratings, CNBC TV18 leads in viewership

    MUMBAI: The players in the English News genre witnessed a substantial increase in the ratings. Times Now remained as the undisputed leader in the English News space. Channels in the English Business News space observed a hike in the viewership led by CNBC TV18.

    According to week 4 of Broadcast Association Research Council (BARC), Aaj Tak, with a decline in its ratings, remained as the number one channel in the Hindi News space both in rural and urban markets. The other channels witnessed an increase in ratings. 

    CNBC Awaaz ranked number one in the Hindi Business News genre.

    English News

    Times Now with an increase in its ratings continued to dominate the genre with 781 Impressions (000s) as to 699 Impressions (000s) last week. India Today Television sustained at the second slot with 341 Impressions (000s) while NDTV 24×7 hoped at the third position with 273 Impressions. CNN News18 with 230 Impressions (000s) and BBC World News with 97 Impressions (000s) took the fourth and fifth position, respectively.

    English Business News

    CNBC TV18 with a hike in the ratings was at the number one position with 275 Impressions (000s) 238 Impressions (000s) followed by ET Now at the second spot with 210 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 56 Impressions (000s). BTVi was on the fourth spot with 22 Impressions (000s). CNBC TV 18 Prime HD sustained at the fifth place with 4 Impressions (000s).

    Hindi News

    Aaj Tak with decrease in ratings stood at the first spot with 115885 Impressions (000s) as to 115902 Impressions (000s). India TV was at the second position with 104961 Impressions (000s). Zee News took the third position with 94921 Impressions (000s) followed by ABP News at the fourth position with 88746 Impressions (000s). India News took the fifth position with 76860 Impressions (000s).

    Hindi News Rural 

    Aaj Tak dominated the rural market with 52018 Impressions (000s) as compared to 52553 Impressions (000s) last week. India TV with 47728 Impressions (000s) took the second berth. India News grabbed the third position with 45982 Impressions (000s). Zee News took the fourth place with 41127 Impressions (000s) followed by ABP News with 40127 Impressions (000s) at the fifth position.

    Hindi News Urban 

    Aaj Tak stood at the number one position in the urban market with increased ratings from 63350 Impressions (000s) as to 63866 Impressions (000s). India TV at the second position with 57232 Impressions (000s). Zee News took the third position with 53795 Impressions (000s) followed by ABP News at the fourth position with 48620 Impressions (000s). News Nation took the fifth position with 40619 Impressions (000s).

    Hindi Business News

    CNBC Awaaz continued at the number one position with increase ratings from 937 Impressions (000s) last week to 1145 Impressions (000s) this week. The second spot was taken by Zee Business with 918 Impressions (000s).

  • News: Channels across genres see rise in ratings, CNBC TV18 leads in viewership

    News: Channels across genres see rise in ratings, CNBC TV18 leads in viewership

    MUMBAI: The players in the English News genre witnessed a substantial increase in the ratings. Times Now remained as the undisputed leader in the English News space. Channels in the English Business News space observed a hike in the viewership led by CNBC TV18.

    According to week 4 of Broadcast Association Research Council (BARC), Aaj Tak, with a decline in its ratings, remained as the number one channel in the Hindi News space both in rural and urban markets. The other channels witnessed an increase in ratings. 

    CNBC Awaaz ranked number one in the Hindi Business News genre.

    English News

    Times Now with an increase in its ratings continued to dominate the genre with 781 Impressions (000s) as to 699 Impressions (000s) last week. India Today Television sustained at the second slot with 341 Impressions (000s) while NDTV 24×7 hoped at the third position with 273 Impressions. CNN News18 with 230 Impressions (000s) and BBC World News with 97 Impressions (000s) took the fourth and fifth position, respectively.

    English Business News

    CNBC TV18 with a hike in the ratings was at the number one position with 275 Impressions (000s) 238 Impressions (000s) followed by ET Now at the second spot with 210 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 56 Impressions (000s). BTVi was on the fourth spot with 22 Impressions (000s). CNBC TV 18 Prime HD sustained at the fifth place with 4 Impressions (000s).

    Hindi News

    Aaj Tak with decrease in ratings stood at the first spot with 115885 Impressions (000s) as to 115902 Impressions (000s). India TV was at the second position with 104961 Impressions (000s). Zee News took the third position with 94921 Impressions (000s) followed by ABP News at the fourth position with 88746 Impressions (000s). India News took the fifth position with 76860 Impressions (000s).

    Hindi News Rural 

    Aaj Tak dominated the rural market with 52018 Impressions (000s) as compared to 52553 Impressions (000s) last week. India TV with 47728 Impressions (000s) took the second berth. India News grabbed the third position with 45982 Impressions (000s). Zee News took the fourth place with 41127 Impressions (000s) followed by ABP News with 40127 Impressions (000s) at the fifth position.

    Hindi News Urban 

    Aaj Tak stood at the number one position in the urban market with increased ratings from 63350 Impressions (000s) as to 63866 Impressions (000s). India TV at the second position with 57232 Impressions (000s). Zee News took the third position with 53795 Impressions (000s) followed by ABP News at the fourth position with 48620 Impressions (000s). News Nation took the fifth position with 40619 Impressions (000s).

    Hindi Business News

    CNBC Awaaz continued at the number one position with increase ratings from 937 Impressions (000s) last week to 1145 Impressions (000s) this week. The second spot was taken by Zee Business with 918 Impressions (000s).

  • DAS P-III deadline crossed: No court stay, only three cases pending

    DAS P-III deadline crossed: No court stay, only three cases pending

    NEW DELHI: Only 32 per cent seeding of set-top boxes had taken place in Phase IV areas of cable digitisation and ‘is not very encouraging.” However, adviser (DAS, MIB) Yogendra Pal said that digitisation had been completed in nearly 100 per cent areas for which the extended deadline was 31 January 2017.

    Speaking at the 20th DAS Task Force meeting on 18 January 2017, he said the actual seeding data would be much more, may be up to 50 per cent, as some MSOs have not been filling seeding data in spite of repeated requests and some MSOs are not filling full data.

    Information and broadcasting ministry additional secretary Jayashree Mukherjee who chaired the meeting said she had visited a big MSO in Hyderabad who had stated that he had seeded 1.7 million STBs whereas the Ministry’s website shows that he had seeded only 100,000 STBs. In this regard it was decided to write to all Nodal Officers as well as State Governments for these discrepancies. The concerned Associations were requested to ensure their members faithfully enter the correct details to avoid any discrepancies.

    Regarding the Court cases, Pal said only three Phase III cases were pending and all other cases had been disposed of by Delhi High Court and there is no stay. He said the cut-off date for Phase IV has been extended to 31 March.2017.

    Mukherjee said there are no roadblocks now and enough quantity of STBs are available. She said that the seeding should also accelerate.

    In view of the analogue signals being switched off in Phase III areas for 31 January 2017 it was deciding that broadcasters will ensure that they have provided separate IRDs for Phase III and Phase IV areas; broadcasters will ensure that they do not have any analogue agreements with any MSO for Phase III areas. In case they are having any existing analogue agreements with any MSO for Phase III area, they will inform the concerned MSO that the existing agreement is not valid after 31 January 2017. Broadcasters would also carry out monitoring at the ground level to ensure that no MSO, with whom they have Interconnection Agreement, is supplying analog signal in Phase III area

    The representative of CEAMA stated that demonetization and reduction of import duty to zero from ASEAN countries is affecting the requirement of indigenous STBs from the service providers. He added that they are still in the planning mode of raising the demand of STBs from indigenous manufacturers.

    He hoped that some medium and small sized players would place orders after 31 January 2017 when Phase III Digitisation is over. The Ministry’s Joint Secretary (B-I) mentioned that a huge demand is expected due to the large number of households remaining to be covered in phase IV.

    The representatives from the State Governments outlined their readiness and action being taken by them with regard to successful implement of Digitization. They said they are holding meetings with stakeholders. The Representative from Odisha mentioned that the Principal Secretary had a meeting on 25 November 2016 and reviewed the progress of Digitisation. They have prepared district wise data for the registered MSOs, unregistered MSOs, MSOs who are seeding data and those who are not seeding. Chairperson appreciated the efforts being made by the Odisha Government and desired that similar steps may be taken by other States. She directed that measures taken by Odisha Governmentmay be shared with all the States. Nodal Officer from Odisha was asked to send a note on the steps being taken by them for circulation to all the States.

    Subhashish Mazumdar of In-Cable Net stated that progress in Phase IV areas can be better if infrastructure sharing is allowed. He said there is an issue of connectivity in remote areas such as Assam. However, he was of the opinion that since there are clear cut direction for implementation of Phase III, therefore, the progress of STBs installation will gear up in Phase IV areas.

    Anil Malhotra from SITI Cable said there are some connectivity problems in far flung areas of Phase IV. He requested that infrastructure sharing may be permitted and added that TRAI is already having consultation in this regard. He requested that they are required to carry all channels on Fibre Network in remote areas. Thus the cost of carries of channels is very high.
    He suggested that MSOs should be allowed to take 80 channels from the DD FreeDish. The chairperson has asked them to send a proposal to the Ministry for consideration.

    Malhotra also raised the issue of Andhra Pradesh State FiberNet Limited which has been providing Cable TV services on the Optical Fibre Network Infrastructure. He mentioned that State Governments has issued directions for removal of Cables by the cable operators from all the electricity poles. He added that all MSOs are afraid of the same and that they may not be able to provide cable services.

    Ajay from Hathway stated that though there are some problems in Andhra Pradesh, they are seeding the boxes in Phase IV areas and will be able to accelerate the seeding in the month of February and March 2017. He added that they are monitoring the process on weekly basis.

    Shaji Mathew from GTPL said the situation in Gujarat is very good and now they are seeding in Phase IV area but the position in other States is not so good though they are making efforts. He complained that some of the broadcasters, especially STAR, are still providing analogue IRDs and no separate IRDs have been provided for Phase III and Phase IV areas to the MSOs. Broadcasters should be asked to give profession IRDs for carrying of digital signals for Phase III as well as Phase IV areas. He also stressed the need of infrastructure sharing pointing out that TRAI should make an early recommendation on it. He mentioned that according to the terms and conditions mentioned in the Ministry’s MSO registration letter no infrastructure sharing is possible since a separate own headend is required by the MSOs. The chairperson asked the MSOs that a request with regard to sharing of infrastructure may come to the Ministry in writing.

    The MSOs asked that it should be possible to share SMS. The Ministry’s representative pointed out that Entertainment Tax Department of UP Government had complained that MSOs do not provide them the data from the SMS.

    Vaibhav representing Den pointed out that a representative of UP Government wanted User ID and Password and not the SMS output which cannot be provided.

    A Sony India representative said they have already issued directions to switching off analog signals in Phase III areas from 1 February 2017. He asked how the signals to Arasu Cable for Phase III areas could be stopped since they have been providing analogue signals in Tamil Nadu. In this regard, Pal said according to the Madras High Court directions, analog signals of Arasu Cable cannot be disturbed till Ministry decide on their MSO registration applications.

    Some of the representatives raised the issues of a Hong Kong based company, called ABS technologies, whose teleport is outside India, is able to provide DTH services. The boxes of this company are freely available in the market. It is showing free to air channels of broadcasters. BARC has captured this data. The chairperson has sought examining of this issue.

    One MSO pointed out about a letter from District Administration in Aurangabad, Maharashtra, which has directed the local MSOs not to stop analog. The chairperson asked the Ministry to get details in this regard.

    MSOs felt that in at least 20 per cent  of rural and remote/hilly areas cable TV digitization may not be financially and technically viable even though analogue may be working there. These remote areas are best served by DTH. It was learnt that some DTH operators have packages only for FTA channels but they actually do not offer the same to the public. Th chairperson directed that DTH operators should examine the issue and come out with cost effective packages especially for remote and inaccessible areas where it is not possible for MSOs to provide digital cable services.

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