ITV

Tag: BARC

  • Zee UPUK reaches 34 mn individuals, becomes the most viewed channel

    Zee UPUK reaches 34 mn individuals, becomes the most viewed channel

    Mumbai: Zee Uttar Pradesh-Uttarakhand (Zee UPUK) has surpassed all competitors in the region. Currently, it reaches to 34 million individuals and it is the most viewed channel in the state for 31 weeks , according to the latest BARC data released recently. 

    The data stated that Zee UPUK tops the list with a market share of 55 per cent, overtaking its competitor ABP Ganga, which has a 10 per cent market share. The data also shows competitors-News State & News 18, have seen a fall in viewership with just 17 per cent and 10 per cent market share, respectively.

    Zee UPUK covers a wide range of topics, including politics, crime, the city, and entertainment. Some of the popular flagship shows of the channels that have helped the channel gain its dominance across time bands are UP Maange Uttar, Jan Man, Khabar Garda Hai, 4 Ki Chausar, and Jagte Raho.

    Since Zee UPUK garners millions of viewers, it has also become the top choice for advertising and marketing.

    In the past 13 weeks, the BARC report established that the channel also leads in ATS with a reach of 15 million individuals per month in the region. The channel has cemented its leadership in both urban and rural market strata in all time bands too.

    Commenting on this big win, Zee Media’s chief business officer Abhay Ojha said, “We are ecstatic to be the No. 1 channel in Uttar Pradesh and Uttarakhand, and I am thankful for the trust our audiences have shown in us. We have focused on catering to all the needs of our viewers and are committed to becoming the one-stop-most-trusted regional Hindi news channel. The BARC ratings are testimony to this, which fuels our ambitions, and we hope to continue with the same momentum.”

  • Sony PIX viewership share grows in FY23 during Week 14-26: Barc

    Sony PIX viewership share grows in FY23 during Week 14-26: Barc

    Mumbai: English movie channel, Sony PIX, has grown its viewership share from 27 per cent in FY22 to 31 per cent in FY23 among the target group 15-40 AB, market 10 lakh+, period Week 14-26 of 2022, as per Broadcast Audience Research Council (Barc) data.

    “Moreover, it has the distinction of being the only channel in the English movie category to have shown viewership growth over the last fiscal,” said the company’s statement.

    The channel is launching two new properties – Always Trending and Action @11. Always trending will showcase the best performing titles on the channel and Action @11 will soar the adrenaline rush of viewers through power-packed movies.

    With the brand promise of ‘Stay Amazed’, Sony PIX is home to Hollywood’s biggest franchises. Some of the thrilling additions that steered the performance numbers have been “Shazam”, “Venom”, “Spider-Man: Homecoming”, “Jumanji: Welcome To The Jungle”, “Kong Skull Island”, and “Wonder Woman”. In fact, 12 of the top 20 movies in the category during the last quarter were aired on Sony PIX. The channel has been a frontrunner in the primetime slot of 07:00 p.m – 12:00 a.m.

    To drive viewer engagement and build a strong recall, the brand has been innovating its IPs each year, making them more interesting. Among all the properties, some of the most successful ones have been PIX Arena Bingo Nights – the perfect Bingo for movie buffs, PIX Premiere League – an action-packed line-up, Mind It showcasing English movie titles in regional languages, and Hollywood’s Finest – telecasting critically acclaimed award-winning Hollywood titles.

    “Being no. 1 is a matter of immense pride for us and we are grateful for the continued love and support of our viewers,” said Sony Pictures Networks chief marketing officer and business head – English cluster and Sony Aath Tushar Shah. “I would also like to take this opportunity to thank all our stakeholders for supporting us in our fulfilling journey. Being the most viewed channel in the category is a testimony to our commitment to providing only the best Hollywood experience to our audiences, and we are committed to sustaining this momentum.”

    Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 14-26’2022, Average Weekly AMAs, SD

  • ZEE Biskope announces the third season of ‘Talent Camera Action’

    ZEE Biskope announces the third season of ‘Talent Camera Action’

    Mumbai: The popular Bhojpuri channel Zee Biskope announced the launch of its third season of the extremely popular award-winning campaign ‘Talent Camera Action (TCA)’. While gratification scaled up between the last two seasons from being featured on ZEE Biskope to getting a direct entry into Bhojiwood, the initiative has also evidenced success that came with growing participation by almost 2.5 times. 

    ZEE Biskope is back with ‘Talent Camera Action’ in an even bigger avatar. The talent hunt has also roped in popular Bhojpuri stars Vikrant Singh and Yamini Singh as the ambassadors of the campaign. The dynamic duo will be seen promoting the initiative across TV & digital platforms throughout the journey of the contest.

    Starting from 29 June – Camera Day, the third season will span across three weeks and have three mega winners who will get an opportunity to perform on-stage with big Bhojpuri stars at a big, televised event of ZEE Biskope. The scale can’t be any better. 

    This third season of TCA is an attempt to motivate young viewers to aspire to rise from making short videos to becoming a big shot. To participate, viewers can record a 1-minute video of their talent in dancing, singing, acting or any other special talent category and send in their entries on ZEE Biskope’s Whatsapp number 8291829135 between 29 June & 13 July. 

    The three mega winners & special appreciation winners will be announced on 17 July on ZEE Biskope’s TV & social platforms. All 20 winners including 17 special appreciation winners will have their talent videos showcased on ZEE Biskope TV & social platforms. 

    Viewer’s love for the initiative went beyond just participation with the telecast day of the second season achieving a 26 per cent slot reach growth (BARC; Bihar Jharkhand; CS 2+; Week 30’21; Sun 25 July; 1200 – 1800 hrs) over previous four weeks. Both the seasons were appreciated even by the industry diaspora, receiving multiple awards at national & internal forums. 

    Expressing his elation on the launch of yet another season of this initiative, ZEEL chief cluster officer, East Samrat Ghosh said, “From being a completely novel concept, we’ve made Camera Day earn a special place in the hearts of our audiences who now eagerly await the occasion. Our young viewers are a high-energy, innovation seeking audience. Initiatives like ‘Talent Camera Action’ not just gives them a platform to fulfill their aspirations but even provide us with an opportunity to discover fresh talents who can add value to the industry. Bigger and better, this initiative opens up wider integration opportunities for our advertisers too.” 

    Adding to this ZEEL chief channel officer, Bhojpuri cluster Amarpreet Singh Saini said, “Viewers seek more active involvement with entertainment brands today and digital media plays a significant role towards that. It deepens bonding with the brand and eventually impacts content affinity as well. The growth in both participation & telecast day viewership is a glowing testament to the ever-growing popularity of ‘Talent Camera Action.’ This overwhelming love of our viewers is what drives us to curate and bring meaningful gratifications to our viewers every season and extend our entertainment offering beyond the realm of movies. Raising the bar of entertainment yet another time, we are confident that the third season of ‘Talent Camera Action’ will prove to be a resounding hit.”

  • Barc Week 25: India TV leads HSM market for three weeks

    Barc Week 25: India TV leads HSM market for three weeks

    Mumbai: Hindi news channel India TV has been consistently leading the Hindi-speaking market among the target audience 15+ for three consecutive weeks as per data by Broadcast Audience Research Council India (Barc).

    As per data shared by the channel for Week 23, 24 and 25, India TV has a consistent relative share of 13.5 per cent for the 15+ target group.

    Aaj Tak follows the channel with 12.8 per cent relative share in Week 25. News18 India has a 11.9 per cent share, TV9 Bharatvarsh has 10.9 per cent share and Republic Bharat with 10.8 per cent share.

    Zee News has a relative share of 9.2 per cent followed by Times Now Navbharat at 7.4 per cent share. ABP News has 6.5 per cent share, News Nation has 5.8 per cent share and Good News Today has 5.2 per cent share.

    Furthermore, India TV is also the leading channel in the Hindi-speaking Urban 15+ T.G market eight consecutive weeks with a 14.4 per cent relative share in Week 25.

    India TV is even more popular with affluent audiences i.e., NCCS A HSM as per the Barc data. India TV has been the leading Hindi news channel for this target group for eight weeks and has a 15.2 per cent relative share in Week 25.

    The overall ratings for Hindi news genre (Average Minute Audience (AMA) (000)) grew by four per cent in week 25 i.e., 18-24 June.

    Additionally, as per return-path data (RPD) by Airtel Xstream, India TV is the leading Hindi news channel from Week 18 to Week 25 in the Hindi-speaking market with 18.6 per cent relative share. The RPD data is on the basis of total watch time.

    Source: BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM, Period: Wk 23’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s

    BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM Urban, Period : Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s

    BARC, All Days, 06:00-24:00, TG: NCCS A, Market: HSM, Period : Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s

    BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM, Period: Wk 18’22 to Wk 25’22, Hindi News Genre consist 12 Hindi News Channels, AMA 000s                     

    Airtel Xstream, All Days, 24Hr, Market: HSM, Period: Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis Total Watch Time

  • Barc week 24: Aaj Tak leads Hindi news genre in market share

    Barc week 24: Aaj Tak leads Hindi news genre in market share

    Mumbai: Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. As per data for All India 2+ target group for the Hindi news genre, Aaj Tak is the leading channel with market share of 12.4 per cent.

    Aaj Tak is closely trailed by India TV which has a 12.3 per cent market share. News18 India followed with a 11.6 per cent share, TV9 Bharatvarsh had 11.5 per cent share and Republic Bharat had 9.8 per cent share.

    Aaj Tak reclaims the leading market share in the Hindi news genre from TV9 Bharatvarsh that had led in terms of market share during Week 10.

    As per data accessed by Indiantelevision.com, the channel India TV has been promoted on the landing pages of Airtel DTH between 13-19 June during the primetime slots between 7 p.m to 10 p.m.

    However, we were not able to confirm whether this has had any impact on India TV ratings reported by Barc.

  • ISA backs Barc’s data validation method to mitigate impact of landing page

    ISA backs Barc’s data validation method to mitigate impact of landing page

    Mumbai: The Indian Society of Advertisers (ISA) issued  a statement recently backing Broadcast Audience Research Council (Barc) India’s landing page algorithm.

    ISA chairman Sunil Kataria said, “Barc algorithm detects landing page with a very high success rate and once detected, the algorithm seeks to remove any forced and voluntary viewership that gets counted as real viewership for that channel.”

    He further said, “This is a fair method and advertisers are aligned on the solution executed by Barc on the issue of landing page viewership.”

    As part of its ongoing Data Validation Quality initiative aimed at improving measurement science and mitigating impact on viewership of extraneous factors, Barc has introduced an algorithm into its data validation method to remove the impact of landing page on forced viewership data across channels. This method directly uses inferential statistics to deliver better results across all genres. This has been verified and authenticated by Barc’s technical committee.

    Earlier, broadcasters represented under the banner of News Broadcasters Federation (NBF) had questioned Barc data validation method and asked it to completely remove the impact landing page data from its viewership estimates. They claimed that use of landing page by news broadcasters equated to an ‘unfair trade practice’. The association also sent a letter addressed to minister of information and broadcasting Anurag Thakur to resolve the issue.

    Established in 1952, the ISA represents the interests of over 170 advertisers, advertising agents and media organisations in the country.

  • Barc week 19: Sun TV maintains lead in all India market

    Barc week 19: Sun TV maintains lead in all India market

    Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 19 (from 7 to 13 May). As per data for All India 2+ target group, Sun TV is the most watched channel in India with average minute audience (AMA) of 2373.16 (000). It was followed by Star Maa at 2240.67 (000) AMA, Star Plus at 2141.56 (000) AMA, Star Sports at 2052.06 (000) AMA and Goldmines at 2005.9 (000) AMA.

    Average minute audience is defined as the number of individuals of a target audience who viewed a televised ‘event,’ averaged across minutes.

    In the Hindi-speaking market (HSM), Star Plus emerged as the most watched channel at 2083.32 (000) AMA followed by Star Sports 1 Hindi at 2014.86 (000) AMA, Goldmines at 1982.55 (000) AMA, Dangal at 1659.6 (000) AMA and Sony SAB at 1567.11 (000) AMA.

    In the South market, Sun TV was the most watched channel at 2362.58 (000) AMA, followed by Star Maa at 2200.06 (000) AMA, Star Vijay at 1574.22 (000) AMA, Zee Kannada at 1330.37 (000) AMA, Zee Telugu at 1328.76 (000) AMA.

    In the Maharashtra/Goa market, Star Pravah was the most watch channel at 1307.16 (000) AMA, followed by Star Sports 1 Hindi at 552.39 (000) AMA, Zee Marathi, Sony SAB and Colors Marathi.

    In the West Bengal market, Star Jalsha was the most watched channel with 1070.0 (000) AMA followed by Zee Bangla at 753.39 (000) AMA, Star Sports 1 Hindi, Jalsha Movies and Sony Aath.

    In the megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 427.39 (000) AMA followed by Star Plus, Star Sports 1 Hindi, Star Vijay and Colors.

    (All data is for 2+ audiences)

  • Aaj Tak regains its pole position in Barc ratings

    Aaj Tak regains its pole position in Barc ratings

    Mumbai: TV Today Network’s Hindi news channel Aaj Tak has witnessed record growth and regained its number one position in the recent viewership ratings released by Broadcasters Audience Research Council (Barc) for week 16.

    As per the industry’s first ‘Customised Event Report’ released by Barc on Friday, Aaj Tak has established its supremacy in coverage of events of national importance. The channel has a daily average reach of 20.6 million.

    The CER data also showed that Aaj Tak’s coverage of Jehangirpuri encroachment demolition gave it growth of 188 per cent in 15+ HSM, 225 per cent in 2+ pay India and 182 per cent in 2+ All India.

    Commenting on this milestone, TV Today Network’s CEO (television & radio) Rahul Shaw said, “We have been the number one news source for a television audience for 21 years due to the trust earned by us. Aaj Tak is the only news channel to get 10 crore viewers week on week every week throughout 2022. We thank our viewers again for trusting only Aaj Tak when it comes to news that matters.”

  • Sun TV becomes most-watched channel in week 14: Barc

    Sun TV becomes most-watched channel in week 14: Barc

    Mumbai: Sun TV displaced Star Utsav to become the most-watched channel with 2462.15 AMA in week 14 (2 April to 8 April) according to data released by Broadcast Audience Research Council (Barc).

    Star Maa and Star Sports 1 Hindi were at second and third spots, with 2436.38 and 2354.46 respectively.

    Star Plus, Dangal, Sony SAB, Star Vijay, Star Pravah, Zee Kannada, and Colors followed.

    The mega cities and South markets were ruled by Sun TV at 434.64 and 2455.56 AMA, respectively.

    It was followed by Star Sports 1 Hindi, Star Plus, Sony SAB and Sony Vijay in the mega cities. The South market had Star Maa, Star Vijay, Zee Kannda and Zee Telugu in the remaining four positions.

    Among the regional markets, Maharashtra/Goa was led by Star Pravah at 1465.01 (‘000s), West Bengal by Star Jalsha at 1123.02, Odisha by Tarang (465.05), Karnataka by Zee Kannada (1349.6), Rajasthan and UP/Uttarakhand by Dangal at 159.45 and 456.67 respectively. 

  • Star Utsav retains top slot in week 13: Barc

    Star Utsav retains top slot in week 13: Barc

    Mumbai: Star Utsav was once again the most-watched channel with 2882.4 AMA in week 13 (26 March to 1 April) according to data released by Broadcast Audience Research Council (Barc). Tamil GEC Sun TV jumped from No. four in week 12 to number two with weekly ratings of 2448.39. Star Sports 1 Hindi was the new entrant at number three with 2270.12 AMA.

    Star Plus, Star Maa, Star Vijay, Zee Telugu, Sony SAB, Dangal, and Star Pravah followed.

    The mega cities and South markets were ruled by Sun TV at 433.93 and 2441.6 AMA, respectively. It was followed by Star Plus, Star Sports 1 Hindi, Colors, and Sony SAB in the mega cities. The South market had Star Maa, Star Vijay, Zee Telugu, and Zee Kannada in the remaining four positions.

    Among the regional markets, Maharashtra/Goa was led by Star Pravah at 1396.25 (‘000s), West Bengal by Star Jalsha at 1195.05, Odisha by Tarang (450.48), Karnataka by Zee Kannada (1313.33), and Rajasthan and UP/Uttarakhand by Star Utsav at 335.91 and 508.89 respectively.