Tag: BARC

Biggest television advertisers in week 12 of 2017

BENGALURU: The top 10 advertisers in week 12 of 2017 (Saturday, 18 March 2017 to Friday, 24 March 2017) were almost the same as those in the previous week (Week 11) as per Broadcast Audience Research Council of India (BARC) data for TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

This paper must be read with a caveat: It deals only with the players present in Broadcast Audience Research Councilof India (BARC) top 10 lists of advertisers per week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists have not been considered/mentioned in this paper during the period under consideration.

One genre –the Food & Beverages (F&B) represented by one company – Coca Cola India Ltd which was at seventh rank in terms of ad insertions in week 11 moved out from the top 10 advertisers list in week 12. FMCG major ITC Limited entered the list at rank eight with 16,893 insertions in week 12. Consequently, the genres present in the top 10 advertisers list reduced from four in week 11 to three in week 12. Except for FMCG, the other three genres were each represented by a single advertiser – Music was represented by Super Cassettes Industries (Super Cassettes) and Confectionary by Cadburys India Ltd (Cadburys) during both the weeks under consideration in this paper.
Please refer to the figure below:

Hindustan Lever Limited (Lever) stuck to its pole position as top advertiser in terms of number of television ad insertions or spots with 1,08,522 insertions in week 12 as compared to 1,00,666 insertions in week 11. As a matter of fact, the first four ranks and order of largest televisionadvertisers in week 12 were same as in week 11 of 2017 in terms ad insertions – After Lever, they were Reckitt Benckiser (India) Ltd, Reckitt (Benckiser),Cadburys and PatanjaliAyurved Ltd (Patanjali). Please refer to the figure below for the top 10 advertisers in terms of ad insertions for weeks 11 and 12 of 2017.

March 31, 2017
News genre ratings drop, Aaj Tak, Times Now & CNBC business lead

MUMBAI: Channels in the Hindi News genre witnessed a decline in ratings this week. Led by Aaj Tak, players in the Hindi News Rural space observed mixed ratings with News24 dropping out from the Top 5 list making way for the entry of India News.

In the Hindi News Urban genre, the channels saw a decrease in the viewership. News Nation entered the Top 5 list leading to the exit of News18 India. The Hindi Business News space also noted decline in ratings this week.

According to week 12 of Broadcast Audience Research Council (BARC), led by Times Now, players in the English News genre saw a steep decrease in their viewership. In the English Business News space, players observed mixed ratings. The genre was dominated by CNBC TV18.

English News

Times Now saw a major decline in from 2282 Impressions (000s) last week as to 944 Impressions (000s) this week. India Today Television climbed up the row taking the second place with 476 Impressions (000s). CNN News18 was at the third slot with 409 Impressions (000s). NDTV 24×7 with 335 Impressions (000s) and News X with 112 Impressions (000s) took the fourth and fifth position respectively.

English Business News

CNBC TV 18 emerged as the leader with 767 Impressions (000s) followed by ET Now with 423 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 92 Impressions (000s). BTVi was on the fourth spot with 32 Impressions (000s). CNBC TV 18 Prime HD took the fifth place with 29 Impressions (000s).

Hindi News

Aaj Tak with decreased ratings continued at its number one position with 152024 Impressions (000s) as compared to 178049 Impressions (000s) in week 11. ABP News was at the second position with 132363 Impressions (000s). Zee News sustained its third position with 114825 Impressions (000s) followed by India TV at the fourth position with 111598 Impressions (000s). India News sustained at the fifth position with 79492 Impressions (000s).

Hindi News Rural

Aaj Tak with a decrease in ratings was at the number one position in the rural market with 64889 Impressions (000s) as compared to 81498 Impressions (000s) last week. ABP News was at the second place with 58873 Impressions (000s). India TV grabbed the third position with 48538 Impressions (000s). Zee News took the fourth place with 43268 Impressions (000s) followed by India News with 42574 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak with decrease in ratings continued at the number one spot in the urban market with 87135 Impressions (000s) 96550 Impressions (000s). ABP News was at the second position with 73489 Impressions (000s). Zee News took the third position with 71556 Impressions (000s) followed by India TV at the fourth position with 63059 Impressions (000s). News Nation took the fifth position with 42906 Impressions (000s).

Hindi Business News

CNBC Awaaz continued to dominate the genre with decrease in ratings from 2348 Impressions (000s) last week to 2094 Impressions (000s) this week. The second spot was taken by Zee Business with 1216 Impressions (000s).

March 31, 2017
Hindi News, Urban & Rural, observe increased ratings

MUMBAI: The English News genre witnessed a substantial increase in ratings this week. Led by Times Now, the players have seen a steep rise in their viewership. BBC World News exited the Top 5 list making way for the entry of News X.

In the English Business News space, players observed mixed ratings. The genre was dominated by ET Now.

In the Hindi News, Urban and Rural genres, players have observed a hike in their viewership this week. The Hind News genre continued to be dominated by Aaj Tak.

According to week 11 of Broadcast Audience Research Council (BARC), in the Hindi News Rural space, India News departed the Top 5 list this week paving way for the entry of News24. Players in the Hindi Business News space also witnessed increased viewership this week.

English News

Times Now with a whopping spike in its ratings continued to dominate the genre with 2282 Impressions (000s) this week as against 777 Impressions (000s) last week. CNN News18 was at the second slot with 1006 Impressions (000s) while India Today Television took the third position with 805 Impressions (000s). NDTV 24×7 with 656 Impressions (000s) and News X with 148 Impressions (000s) took the fourth and fifth position respectively.

English Business News

ET Now continued to dominate the genre with 676 Impressions (000s) followed by CNBC TV18 with 668 Impressions (000s). NDTV Profit and NDTV Prime were at the third position with 80 Impressions (000s). BTVi was on the fourth spot with 28 Impressions (000s). CNBC TV 18 Prime HD took the fifth place with 18 Impressions (000s).

Hindi News

Aaj Tak with increased ratings continued at its number one position with 178049 Impressions (000s) as compared to 133173 Impressions (000s) in week 10. ABP News came at the second position with 160270 Impressions (000s). Zee News sustained its third position with 138135 Impressions (000s) followed by India TV at the fourth position with 133276 Impressions (000s). India News sustained at the fifth position with 100725 Impressions (000s).

Hindi News Rural

Aaj Tak with an increase in ratings was at the number one position in the rural market with 81498 Impressions (000s) as compared to 62098 Impressions (000s) last week. ABP News was at the second place with 77089 Impressions (000s). Zee News grabbed the third position with 59874 Impressions (000s). India TV took the fourth place with 56024 Impressions (000s) followed by News 24 with 55739 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak with increase in ratings continued at the number one spot in the urban market with 96550 Impressions (000s). ABP News was at the second position with 83180 Impressions (000s). Zee News took the third position with 78260 Impressions (000s) followed by India TV at the fourth position with 77251 Impressions (000s). News18 India took the fifth position with 56347 Impressions (000s).

Hindi Business News

CNBC Awaaz continued to dominate the genre with increase in ratings from 1997 Impressions (000s) last week to 2348 Impressions (000s) this week. The second spot was taken by Zee Business with 1605 Impressions (000s).

March 23, 2017
Four brands enter the most advertised brands list in week 10 of 2017

BENGALURU: Four brands entered the list of top 10 brands in terms of television ad insertions for week 10 (Saturday, 4 March 2017 to Friday, 10 March 2017) of 2017. The new brands to enter the list of most the 10 advertised brands per week on television in week 10 were: One brand from the phone/phone services/apps genre(Vodafone Play App); Reliance Trends from the Apparel genre, a genre that entered the top 10 brands list for the first time in the top 10 lists; and two brands from the Automobile (2 wheeler) genre- Hero Duet, and Hero Splendor Range.

This paper must be read with a caveat: It deals only with the players present in Broadcast Audience Research Councilof India (BARC) top 10 lists of advertisers and brandsper week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher.

Further, Phone Services brands such as Reliance’s JioDigital Life, Phone Wallets of Phone Banking Services brands such as Airtel Payments Bank, Phone App brands such as Vodafone Play App, Phone devices brands such as Vivo V5 Plus have been grouped under one genre – Phones. Jewellery and Apparel genres have been indicated separately.

Three brands each from FMCG and phone genres, two brands from the automobile genre, and one brand each from the apparel and the jewellery genres made it to BARC’s weekly top 10 most advertised brands list in terms of television spots.

Jio Digital Life was the most advertised brand in week 10 of 2017 with 11,303television ad Insertions or spots replacing Airtel Payments Bank which was the most advertised brand in week 9. Airtel Payments Bank was the second most advertised brand in week 10 with 9,412 Insertions, followed by the new player to list the of most advertised brands in a week – Vodafone Play App with 8,796 ad insertions. FMCG brand Colgate Dental Cream with 8,198 ad spots was at fourth place in the list for week 10.

Please refer to the chart below for the list of most advertised brands in week 10 of 2017:

Analysis of BARC’s weekly lists of the top most advertised brands during the first 10 weeks of 2017 shows that five FMCG, three Phone and one each from Politics and Online genres brands were the most advertised during the period.

The Bharatiya Janata Party (BJP) was the most advertised brand during the first ten weeks of 2017 with combined 71,450 insertions and appeared for five weeks (frequency 5) during the first 10 weeks of 2017 in the list of top 10 brands across genres. Surf Excel Easy Wash with combined ad insertions of 38,382 and a frequency of 6 appeared in the list to top 10 brands per week in terms of ad insertions for the most number of times.

Airtel Payments Bank was the second most advertised brand during the 10 week period with a frequency of 5 and total of 45,818 insertions. Please refer to the list below for the list of Top 10 most advertised brands across genre in weeks 1 to 10 of 2017.

March 21, 2017
Most preferred Hindi GEC genres in weeks 1 to 10 of 2017

BENGALURU: What are the most preferred programme genres that audiences like in the Hindi Speaking Market (HSM) – more specifically the programmes aired by Hindi general entertainment channels (Hindi GEC) in India? This report tries to answer these questions from a limited standpoint. First, to the basis of this report.

To simplify the report, the author has categorised Hindi GEC programmes broadly into the two groups – Drama and others, which have been further grouped intotengenres as below. These are the genres that have been present in the top 5 programmes lists during the first ten weeksof this year:

Drama: (1) Supernatural (Naagin Season 2 and Naagin) (2) Family Drama (KumkumBhagya, Shakti – AstitvaKeEhsaas Ki, YehRishta Kya Kehlata Hai, SaathNibhaanaSaathiya, AfsarBitiya, Udaan) (3) Super Hero (Baalveer) (4) Stand-up Comedy(The Kapil Sharma Show) (5) Sitcom (Taarak Mehta KaOoltahChashmah) (6) Historical (Shani, Jodha Akbar).

Others: (7) Awards (8) Reality (Bigg Boss)(9) Cricketand (10) Competition(Sa Re Ga Ma Pa Little Champs)

Awards, Reality, Cricket, Competition are not a part of drama or soaps. The author has included Stand-up Comedy or Talk Shows like The Kapil Sharma show as drama.Shani has been mentioned as mythology Historical, while Jodha Akbar as period Historical in portions of this paper.

This paper is based on statistical analysis of BARC data from the following markets: HSM (U+R), HSM (Rural), HSM (Urban): NCCS All: Prime Time (1800 – 2330 hrs): 2+ Individuals for weeks 1 to 10 of 2016 (Saturday, 30 December 2017 to Friday, 10 March 2017, HSM means Hindi Speaking Market). BARC releases television matrices each week.

This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists programmes per week for Hindi GEC. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 5 lists of programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total or Weekly Impressions (CWI) mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.

What are the genre preferences of the three markets?

Audiences across all the three markets – Hindi GEC (U+R), Hindi GEC (R) and Hindi GEC (U) preferred Supernatural and Family dramas. All seemed to have an affinity for Historical dramas – the rural audiences preferred period history in the form of Jodha Akbar, while the overall Hindi GEC (U+R) and the Hindi GEC (U) audiences preferred mythology History in the form of the Indian deity Shani. Hindi GEC (U+R) and Hindi GEC (R) markets preferred the cricket genre – this was live cricket. Rural markets also showed a preference for Superhero shows, but they did not prefer Stand-up comedy as much as the other genres.

Hindi Urban audiences did not like cricket or competition or superhero shows as much as they did shows from genres such as Family drama, Supernatural, Stand-up Comedy, mythology Historical, Awards, Sitcom’s or reality.

Rerun of programmes such as Naagin season 1 and Jodha Akbar (both are Balaji Telefilms Limited products) on sister FTA channels of the original broadcasters such as Rishtey, Zee Anmol, Star Utsav still attract a lot of eyeballs.

Conspicuous is the absence of any programme from the Crime genre in top Hindi GEC programmes list during the first 10 weeks of 2017. Also, it was only the grand finale of Bigg Boss during the infancy stage of 2017 that brought the Reality genre just once into the top 5 list Hindi GEC (U) space with a rank of 2 in week 5 and Impressions of 6,182 (000s) Sumsduring the first 10 weeks of 2017.

Though a few Competition genre shows are currently being aired, they have not made it to the top 5 lists during the first 10 weeks of 2017, except for Sa Re Ga Ma Pa Little Champs that ranked 3 in week 9 of 2017 with 10,776 (000s) Sums Impressions, which by itself is a fairly high viewership for a single episode of a show.

Of note also is the fact that there were other mythology Historical and Supernatural programmes that were aired in 2017, and still continue on air, but they could not get the traction that shows such as Shani or Naagin have got/were able to get and did not make it to the top 5 programmes list during the first 10 weeks 0f 2017. Cricket programmes that made it to the top five list during the period under consideration were live cricket matches one day internationals and T20 international against England Check out below formore details about audience preferences of Hindi GEC (U+R); Hindi GEC (R) and; Hindi GEC (U) markets.

Hindi GEC (Urban+Rural or U+R) genre preferences

Supernatural – (NaaginSeason 2 and Naagin on Network 18’s Colors and Rishtey) was the most watched genre during the first ten weeks of 2017 in terms of CWI of 2,01,827(000s) Sumsand a frequency of 18 times that the genre appeared in the top five programmes in the Hindi GEC (U+R) market listsduring the first 10 weeks of 2017.

Family drama shows however had a higher frequency in the top 5 lists during the same period – 19. In a cricket crazy country like India, one day internationals and T-20 internationals matches had a frequency of 5 and a staggering CWI of 69,127, staggering because if one were to extrapolate average the per match impressions – be they one day international or T-20, at least 20percent more people watched each match than they watched a drama in the Hindi GEC (U+R) market.

Stand-up comedy through Kapil Sharma’s The Kapil Sharma Show on Sony Entertainment Television was the fourth most watched genre in this market. From the drama genre, Swastik Production’s mythology Historical Shani was present in the top 5 most watched programmes list during week 8 with a rank of 5 and Impressions of 9,055 (000s) Sums, while one of the longest running sitcoms – Neela Tele Films Private Limited’s Taarak Mehta KaOoltahChashmah on SAB TV was ranked 4 in week 10 of 2017 with Impressions of 9,995 (000s) Sums.

The competition genre found a place in the top 5 programmes list in the Hindi GEC (U+R) category through Amul Sa Re Ga Ma Pa Little Champs with a rank of 3 in week 9 on Zee TV – Hindi GEC (U+R). Also, among the others category, The Star Screen Awards was ranked 4 in week 1 of 2017 with Impressions of 9,683 (000s) Sums.

Hindi GEC Rural (R) genre preferences

Hindi GEC rural audiences have preferred five genres most during the first ten weeks of 2017. Besides the 5 genres, the Sitcom genre found a place in the top 5 programmes list in the Hindi GEC Rural space. Except for cricket, the Hindi GEC rural market seemed to have preferred soaps most – be they from the Supernatural, Family, Historical or Sitcom drama genres during the period.

From BARC ratings, it is obvious that the Supernatural genre is the most watched across the Hindi GEC market, because it is the most watched genre in Hindi GEC Rural market. Both the seasons of the Ektaa Kapoor runBalaji Telefilms drama (Naagin Season 2 and Naagin)had CWI of 1,00,464 (000s) Sums during the weeks under consideration.

The Family drama genre led by Rashmi Sharma Telefilms Limited SaathNibhaanaSaathiya and another Balaji Telefilm soap – KumkumBhagya was next. Four soaps – SaathNibhaanaSaathiyaon Star Utsavwith a frequency of 6 and CWI of 32,064 (000s) Sums;KumkumBhagya with a frequency of 6 on Zee TV and CWI of 27,559(000s) Sums; Village Boy Production Pvt. Ltd. AfsarBitiya on Zee Anmol with a frequency of 3 and CWI of 16,274(000s) Sums; and the Mahesh BhattGurudevBhalla Productions distributed Udaan with a frequency of 2 and CWI of 8,484(000s) Sums on Rishtey made the Family Drama genre the second most watched one during weeks 1 to 10 of 2017 in the Hindi GEC (R) market. Please refer to the chart below:

One day internationals and T20 international – Cricket came next – with a frequency of 6 – (one more than Hindi GEC (U+R)) and CWI of 53,224 (000s) Sums. The Super Hero genre through Optimystix Entertainment’s Baalveer on Sony Pal was the fourth most watched genre with a frequency of 6 and CWI of 30,838 (000s) Sums.

The Historical genre through Balaji Telefilm’s Jodha Akbar on Zee Anmol was fifth most watched genre in rural India during the first 10 weeks of 2017. The genre had a frequency of 4 and CWI of 19,736 (000s) Sums.

Taarak Mehta KaOoltahChashmah in week 10 with a rank of 5 represented the single frequency that Sitcom’s had during the period under consideration in this paper.

Hindi GEC Urban (U) genre preferences

Hindi GEC Urban audiences preferred Family drama to Supernatural based on BARC data for the first 10 weeks of 2017. The Family drama genre led by KumkumBhagya on Zeel was the most watched genre in the Hindi GEC Urban market with a frequency of 25 out of a possible 50 and TWI of 1,59,432 (000s) Sums.

The Supernatural genre came in next, led by the sole programme from that genre in the top 5 lists during all the 10 weeks of 2017 – Naagin Season 2 on Colors TV. Naagin Season 2 was the most watched show in the Hindi GEC Urban space during all the 10 weeks of 2017 with a frequency of 10 and CWI of 76,585. The next best contender for the most watched programme in the same space during the period under consideration was KumkumBhagya also with a frequency of 10 and with CWI of 64,208 (000s) Sums. Shakti – AstitvaKeEhsaas Ki was another show, on Star Plus, that was the third most watched show in Urban Hindi GEC markets with a frequency of 9 and CWI of 57,495 (000s) Sums during the first 10 weeks of 2017. Please refer to the charts below:

The Kapil Sharma show with a frequency of 7 in the top 5 programmes list brought the Stand-up Comedy genre to third place with CWI of 46,483 (000s) Sums. Urban audiences also seemed to like the mythology Historical genre – Shani on Colors with a frequency of 3 and CWI of 18,824 (000s) Sums.

Two awards on two separate channels – One on Star Plus – Star Screen Awards 2017 (7,231 (000s) Sums)) and the other on Colors – Sansui Colors Stardust Awards (Impressions – 6,557 (000s) Sums)) brought this genre to the sixth place with CWI of 13,788 (000s) Sums in the Hindi GEC (U) space. Taarak Mehta KaOoltahChashmah fared better in the urban Hindi GEC space with a frequency of 2. Reality in the form of Bigg Boss season 10 had a frequency of 1 in the list.

Parting shot

Rural India has overtaken urban India in terms of absolute numbers of TV households in India according to a Broadcast Audience Research Council of India (BARC) study. Urban India may have 84 million (8.4 crore) of the total 183 million (18.3 crore) TV households, with a penetration of close to 87 percent. But rural India has overtaken it with 99 million (9.9crore) TV households, even as TV penetration remains 52 percent.

While the quality of content produced by various houses has steadily improved, certain production houses such as Balaji Telefilms Limited seemed to have got the pulse of the viewers’ just right, going by the success of their shows, be they from the Family drama or Supernatural genres.

The Indian Premier League (cricket) is just a few weeks away. Overall, numbers of programmes and consequently channels and networks are likely to drop as past history has shown. It will be a challenge for the programme creators to create riveting and sticky content, if not to draw eyeballs from IPL, then to at least retain a large part of their audience. Indian viewers are definitely in for a treat!

March 20, 2017
Hindi & English News see boost in ratings

MUMBAI: The Hindi News genre witnessed a substantial increase in ratings this week. Led by Aaj Tak, the players have seen a steep rise in their viewership. Even in the Hindi News Rural genre, the channel observed an increase in ratings except ABP. The genre continued to be dominated by Aaj Tak.

According to week 10 of Broadcast Audience Research Council (BARC), the Hindi News Urban space also saw increased ratings. The English News channels witnessed an increase in ratings, except for BBC World News. The genre was dominated by Times Now.

In the English Business News space, players observed mixed ratings. Players in the Hindi Business News space witnessed mixed viewership this week.

English News

Times Now with an increase in its ratings continued to dominate the genre with 777 Impressions (000s) this week as against 727 Impressions (000s) last week. India Today Television was at the second slot with 461 Impressions (000s) while NDTV 24×7 took the third position with 437 Impressions (000s). CNN News18 with 435 Impressions (000s) and BBC World News with 139 Impressions (000s) took the fourth and fifth position respectively.

English Business News

CNBC TV18 continued to dominate the genre with 736 Impressions (000s) followed by ET Now with 412 Impressions (000s). NDTV Profit and NDTV Prime were at the third position with 93 Impressions (000s). CNBC TV 18 Prime HD was on the fourth spot with 20 Impressions (000s). BTVi took the fifth place with 17 Impressions (000s).

Hindi News

Aaj Tak with increased ratings continued at its number one position with 133173 Impressions (000s) as compared to 116367 Impressions (000s) in week 9. India TV was at the second position with 104587 Impressions (000s). Zee News took the third position with 100652 Impressions (000s) followed by ABP News at the fourth position with 95424 Impressions (000s). India News sustained at the fifth position with 74616 Impressions (000s).

Hindi News Rural

Aaj Tak with an increase in ratings was at the number one position in the rural market with 62098 Impressions (000s) as compared to 56616 Impressions (000s) last week. India TV was at the second place with 46218 Impressions (000s). ABP News grabbed the third position with 43423 Impressions (000s). India News took the fourth place with 41534 Impressions (000s) followed by Zee News with 40414 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak with increase in ratings continued at the number one spot in the urban market with 71074 Impressions (000s). Zee News was at the second position with 60237 Impressions (000s). India TV took the third position with 58368 Impressions (000s) followed by ABP News at the fourth position with 51539 Impressions (000s). News18 India took the fifth position with 38570 Impressions (000s).

Hindi Business News

CNBC Awaaz continued to dominate the genre with decrease in ratings from 2052 Impressions (000s) last week to 1997 Impressions (000s) this week. The second spot was taken by Zee Business with 1456 Impressions (000s).

March 17, 2017
WhatsApp’s 200m users catalysed ASCI’s digital initiative

MUMBAI: The Advertising Standards Council of India (ASCI) successfully completed a year of its digital initiative – Snap and WhatsApp (+91 77100 12345).

In perfect tandem with World Consumer Rights Day themed “Consumer Rights in Digital Age” being celebrated today, ASCI’s WhatsApp number provides an efficient first touch point for consumers to register their complaints with great ease and completely free of cost.

Empowering consumers to register their grievances against objectionable advertisements through an easy access and effective medium, the WhatsApp platform registers 200 Million monthly active users in India. With more and more consumers accessing WhatsApp, ASCI’s WhatsApp number has radically increased its outreach. In one year since launch the WhatsApp number contributes to approximately 15 per cent of the total number of advertisements complained against by consumers.

ASCI chairman Srinivasan K Swamy said, “By ensuring that the advertisements are truthful, decent, non-offensive, legal and fair in competition, ASCI is ensuring the protection of the interests of consumers. ASCI has provided Indian consumers a very powerful tool through its WhatsApp number (77100 12345) to take action against objectionable advertisements and thereby protecting consumer rights in this digital age. We are delighted to see that our proactive step of launching this number a year ago has been a success with more and more consumers reaching ASCI using this platform.”

Interestingly, by embracing technology to connect with the consumers, ASCI has expanded its reach to smaller towns and cities in India and received encouraging participation from non-metro cities in registering the complaints on the WhatsApp number. The sectors that received complaints on WhatsApp include FMCG, Healthcare, Telecom, E-commerce, Travel, Durables, Automotive, Food and Beverages and Education which have been seen across medium not restricted to only TV or print but also Website, Radio, SMS, Emailers, Promotional Materials, Product Packaging, Hoardings, etc.

This WhatsApp initiative is part of a more comprehensive system set up by ASCI to get consumers to register complaints on what they consider are offensive. Initially it set up a web-based complaint registration system and later it launched a free mobile app “ASCIonline” in July 2015, which was followed, by the launch of WhatsApp number (7710012345) in March 2016. With these measures, ASCI is able to effectively engage with thousands of consumers who raise objections against misleading or offensive advertisements.

ASCI also has a tie up with Broadcast Audience Research Council (BARC) through which ASCI monitors nationally (National Advertising Monitoring Service – NAMS) print and TV media for offending advertisements wherein each of the 1600 new TV and 45000 print advertisements are reviewed to weed out potentially misleading advertisements. ASCI tracks 32 national Newspapers (all editions) that contributed to over 80 per cent of national newspaper readership, 50 magazines and 425 TV Channels across the country in 14 languages. NAMS also tracks whether non-compliant advertisements reappeared and results show that most of these advertisements are either withdrawn or modified.

March 15, 2017
FMCGs were top TV advertisers in week 9

BENGALURU: 10 FMCG players were top television advertisers in week 9 of 2017 (Saturday, 25 February to Friday, March 3, 2017) Top 10 Advertisers *Across Genre : All India (U+R) : 2+ Individuals as per . Broadcast Audience Research Council (BARC) data. FMCG major Hindustan Lever Limited (Lever) was the top advertiser with 1,25,370 television ad insertions or spots during the week under consideration.

In terms of brands, six FMCG brands, one each from politics, mobile banking, mobile apps and jewellery genres were advertised on television the most in week 9 of 2017 as per BARC data for Top 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 lists of advertisers and brandsper week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists of have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher.

During the first 8 weeks of 2017, 17 advertisers (a maximum possible of 80 for 8 weeks) were present in the top 10 list of advertisers and 42 brands (a maximum possible of 80 for 8 weeks) were present in the list at least once during the 8 weeks. In week 9, one new advertiser–Coca Cola India Limited was added to the top 10 advertisers list to take the count to of top TV advertisers in weeks 1 to 9 of 2017 to 18 advertisers. Also, one new brand – Pears entered the top 10 brands in terms of TV ad spots list in week 9 to take the total number of most advertised brands in the first nine weeks of 2017to 43.

Though the Bharatiya Janata Party (BJP) dropped to the third position in week 9 in terms of television ad insertions of brands in a week in week 9 with 7,920 spots, overall, it topped the list during the first nine weeks of 2017 with 71,450 insertions.

Mobile Banking brand Airtel Payments Bank was the most advertised brand on television in week 9 of 2017 with 10,673 insertions, followed by FMCG Oral care brand Close Up Ever Fresh with 8,430 insertions in week 9. As mentioned above, the BJP was the third most advertised brand in week 9. Please refer to the charts below for the top 10 brands in week 9 of 2017. Three brands entered top 10 brands list in week 9 as compared to week 8 – They were – GoodKnight Active Plus, Pears and Dr Ortho Oil & Capsule. The brands that exited the list from week 8 were Jio Fi, Vivo V5 Plus and Dettol Liquid Soap. Among the 43 brands in the lists over 9 weeks’ Surf Excel Easy Wash was present in 6 lists in the first nine weeks of 2017, including week 9. In terms of frequency, the BJP was next with a presence in 5 weeks of the nine during the first nine weeks of 2017.

March 10, 2017
Factual infotainment genre observes hike in viewership

MUMBAI: The factual entertainment genre has witnessed some action in the past week. After the launch of Sony BBC Earth, media observers believe that the genre is all set to grow. According to the week 9 ratings data of Broadcast Audience Research Council (BARC) India, players in the infotainment genre observed substantial increase in its ratings except Nat Geo Wild. The genre continued to be led by History TV18.

Colors Infinity made a comeback in the Top 5 English Entertainment genre channels list making way for the exit of FX. Comedy Central emerged as the leader in this week’s data. The other players observed hike in the viewership this week. Zee Café dominated the genre.

In the English Movies space, Movies Now 2 entered in the Top 5 bracket leading to the exit of Zee Studio. Players in the space witnessed mixed ratings this week.

Living Foodz continued to dominate the Lifestyle space, with other channels observing mixed ratings this week.

English Entertainment

Comedy Central replaced Zee Café this week with 358 Impressions (‘000s). Zee Café came second with 262 Impressions (‘000s). Star World came down to the third position with 198 Impressions (‘000s). Colors Infinity SD returned on the fourth place with 194 Impressions (‘000s). AXN continued at the fifth rank with 149 Impressions (‘000s).

English Movies

Star Movies with an increase in ratings continued to dominate the genre this week with 3001 Impressions (‘000s) compared to 2639 Impressions (‘000s) last week. Sony Pix climbed up the ladder, grabbing the second spot with 2952 Impressions (‘000s). Movies Now with 2477 Impressions (‘000s) took the third position followed by HBO at the fourth position with 1757 Impressions (‘000s). Movies Now 2 took the fifth place with 1354 Impressions (‘000s).

Infotainment

History TV18 with a hike in its ratings sustained the number one position with 5695 Impressions (‘000s) as compared to 5567 Impressions (‘000s) last week. Discovery Channel continued at the second spot with 4986 Impressions (‘000s). National Geographic Channel was at the third place with 3202 Impressions (‘000s). Animal Planet stood at the fourth position with 2928 Impressions (‘000s) while, Nat Geo Wild was at the fifth place with 2319 Impressions (‘000s).

Lifestyle

Living Foodz sustained its number one position with increase in its ratings from 1383 Impressions (‘000s) in week 8 to 2020 Impressions (‘000s). Fox Life stood at the second berth with 1221 Impressions (‘000s) followed by Food Food with 842 Impressions (‘000s). FYI TV18 with 701 Impressions (‘000s) and TLC with 631 Impressions (‘000s) bagged the fourth and fifth position, respectively.

March 10, 2017
BARC: English & Hindi News genres show decline in ratings

MUMBAI: Perhaps the approach of the end of the state elections had something to do with it, but English News channels witnessed a decrease in ratings except for CNN-News18. The genre was dominated by Times Now. In the English Business News space, players observed a substantial increase in its viewership except BTVi.

Even as the Hindi news channels also saw a downslide, Aaj Tak continued to lead and the genre saw the entry of India News in the top 5 channels list while News Nation dropped out.

According to week 9 of Broadcast Audience Research Council (BARC), the exit of News Nation made way for the entry of News18 India in the Hindi News Urban genre. The players witnessed a decrease in the ratings. In the Hindi News Urban space, players witnessed mixed ratings.

Players in the Hindi Business News space witnessed a substantial increase in their viewership this week.

English News

Times Now with a decrease in its ratings continued to dominate the genre with 727 Impressions (000s) this week as against 798 Impressions (000s) last week. CNN News18 came to the second slot with 435 Impressions (000s) while India Today Television took the third position with 346 Impressions (000s). NDTV 24×7 with 297 Impressions (000s) and BBC World News with 149 Impressions (000s) took the fourth and fifth position respectively.

English Business News

CNBC TV18 dominated the genre with 567 Impressions (000s) followed by ET Now with 356 Impressions (000s). NDTV Profit and NDTV Prime were at the third position with 102 Impressions (000s). CNBC TV 18 Prime HD was on the fourth spot with 60 Impressions (000s). BTVi took the fifth place with 36 Impressions (000s).

Hindi News

Aaj Tak with decreased ratings continued at its number one position with 116367 Impressions (000s) as compared to 126940 Impressions (000s) in week 8. India TV continued at the second position with 98145 Impressions (000s). ABP News took the third position with 89799 Impressions (000s) followed by Zee News at the fourth position with 87876 Impressions (000s). India News took the fifth position with 71991 Impressions (000s).

Hindi News Rural

Aaj Tak with a decrease in ratings dominated the rural market with 56616 Impressions (000s) as compared to 60016 Impressions (000s) last week. ABP News was at the second place with 44089 Impressions (000s). India TV grabbed the third position with 43423 Impressions (000s). India News took the fourth place with 39675 Impressions (000s) followed by Zee News with 37757 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak with decrease in ratings continued at the number one spot in the urban market with 59751 Impressions (000s). India TV was at the second position with 54721 Impressions (000s). Zee News took the third position with 50119 Impressions (000s) followed by ABP News at the fourth position with 45710 Impressions (000s). News18 India took the fifth position with 35888 Impressions (000s).

Hindi Business News

CNBC Awaaz continued to dominate the genre with increase in ratings from 1787 Impressions (000s) last week to 2052 Impressions (000s) this week. The second spot was taken by Zee Business with 1262 Impressions (000s).

March 9, 2017