ITV

Tag: BARC

  • IPL 10 doesn’t guarantee Sony SIX ‘Top 10′ seat, Zee Telugu enters across genres’ list again

    MUMBAI: Sony Max continued its dominance over the viewership ratings in week 16, according to Broadcast Audience Research Council of India (BARC) data Top 10 Channels *Across Genre: All India (U+R) : 2+ Individuals. Zee Telugu returned to the top 10 channels across genres list after a week’s hiatus, whereas Sony Six exited the list, the trendy IPL10 viewing notwithstanding.

    (Zee Telugu has been present in the top 10 channels across genre list for 12 of the 16 weeks in 2017 so far). As a matter of fact, the top eight ranks in week 16 were unaltered as compared to week 15. There was generally a drop in Impressions in week 16 as compared to week 15. with Gemini being the only channel in the top 10 list that bucked this trend

    Three channels from the Network18 (Colors, ETV Telugu and Rishtey) stable appeared in the Top 10 list of channels. Others in the list were two channels each from ZEEL (Zee TV and Zee Telugu), Sony Pictures Network (Sony MAX and Sony Pal) and Sun Network (Sun TV and Gemini TV), and one from Star India (i.e., Star Plus).

    Based on the Impressions (000s), six channels from the Hindi-speaking (HSM) market, three from the Telugu market and one from the Tamil market figured in the top list.

    Sony MAX clocked 13,16,227 Impressions (000s) Sum in BARC week 16 to claim the top slot, followed by Sun TV with 11,30,699 Impressions Sum. Star Plus was on the third spot with a distant 6,97,572 Impressions (000s) Sum. In week 15, Star Plus had garnered 7,60,241 Impressions (000s) Sum.

    At the fourth place was Network18’s Colors with 6,00,514 Impressions (000s) Sum followed by Sony Pal which retained its week 15’s fifth spot with 5,98,821 Impressions (000s) Sum. Gemini TV with 5,93,814 Impressions (000s) Sum (5,61,209 Impressions (000s) Sum in week 15) was at the sixth position followed by Zee TV with 5,37,631 Impressions (000s) Sum.

    Network18’s Rishtey was at the eighth spot with 5,16,690 Impressions (000s) Sums followed by Zee Telugu with 4,67,102 Impressions (000s) Sum. Network18s ETV Telugu completed the list at the tenth spot with 4,62,987 Impressions (000s) Sum.

  • 21st Century Fox outlook on Star bullish despite $30m DeMon hit

    MUMBAI: Though India’s currency demonetisation late last year with ripple effects of currency shortage spilling over in 2017 hit businesses all round, including the likes of Star, its parent 21 Century Fox has pinned high hopes on the OTT platform Hotstar and the overall ability of Star to overcome short-term hiccups because of market dominance.

    Terming the demonisation move of PM Modi-led government in New Delhi a “crazy speed bump” that hit businesses all round, 21st Century Fox  CFO John Nallen, in a conversation with investment analysts at a conference last month, admitted that Star too got “affected” from last quarter 2016 to first quarter 2017 calendar year. He revealed at that time that Star India took a hit of almost $30 million, and the company expects that things would start looking up mid-March 2017 onwards.

    According to Nallen, India would prove to be a major revenue earner for Star and Hotstar in the long term.

    Pointing out that, in the last two years, 20 million TV households were added to the eco-system, which brought the total number of TV households to 180 million (a recent BARC broadcast survey put the total number of Indian TV HHs at 183 million with rural leading the growth), Nallen said, “We are in the middle of a five-year cycle where pay TV households doubled and advertising nearly doubled during that period of time…so when advertising lifts, we get a little more of what the advertising lift and it is because of the company’s (Star) market share and dominance in the market.”

    Nallen was also confident that Star, with its bouquet of regional and sports channels delivered via cable and satellite and complimented by OTT platform Hotstar, will continue to be the jewel in the News Corp crown (a description of Star by 21st Century Fox chairman Rupert Murdoch).

    “The plans of Star TV are still intact. I am assuming that there is no geo-political issue(s) and no economic disruptions…that no one wakes up with some other rule in India that will disrupt the business,” the seasoned CFO observed, adding that Star an important clog in Murdoch’s media empire as it was one of the “biggest growth driver(s)” and the objectives and targets with which the business was set up and operationalised in India were achievable.

    Also Read :

    Star Plus & Sony Pal retain respective leadership, Naagin 2 maintains lead

    How Hindi GEC channels fared in first quarter of 2017

    Star India shows now travel to West Asia, tripling ratings

  • IPL 10 ramps up Sony channels ratings to numero uno position

    BENGALURU: IPL 10 commenced on 5 April 2017. Just three days of the tenth season of the Indian Premier League cricket had catapulted Sony Pictures Networks India Private Limited (SPN) Hindi Movies channel Sony max to numero uno postion in the Hindi Movies genre for week 14 of 2017 (Broadcast Audience Research Council of India – BARC ratings for week 14 -Saturday, April 2017 to Friday, 7 April 2017). Further, the cricket extravaganza pushed the channel to second place in terms of ratings across genres in that week. Among the other SPN channels that benefitted was Sony Six in week 14.

    BARC week 15 (Saturday, 8 April 2017 to Friday, 14 April 2017) has been even better for SPN channels. Sony Max was the most watched channel across genres during the week with weekly impressions of 14,29,479 (000s) sums, followed by the Sun Network’s Tamil GEC flagship channel Sun TV with weekly impressions 12,47,460 (000s) sums (BARC Data for Top 10 Channels *Across Genre : All India (U+R) : 2+ Individuals).  Star Plus (Hindi GEC), Gemini TV (Telugu GEC), Colors (Hindi GEC), Sony Pal (Hindi GEC) were at third, fourth fifth and sixth spots respectively across genres. The last four places across genres were occupied by Zee TV (Hindi GEC), Rishtey (Hindi GEC), ETV Telugu (Telugu GEC) and Zee Telugu (Telugu GEC) in that order.

    During the preceding weeks of 2017, it was Sun TV which had held pole position with weekly impressions of 12,06,478 (000s) sums in week 14, followed far behind by Sony Max with weekly impressions of 8,53,494 (000s) sums at second place.

    In week 15, Sony Max topped the ratings in Hindi Movies HSM (U+R) : NCCS All : 2+ Individuals, Hindi Movies Rural HSM NCCS All : 2+ Individuals and Hindi Movies Urban HSM NCCS All : 2+ Individuals markets, with IPL matches being the top 5 most watched programmes in these markets.

    In the Hindi Movies market, Sony Max had phenomenal weekly impressions of 13,34,063 (000s) sums, followed far behind by its peer channel Sony Wah which had weekly impressions of 4,27,231 (000s) sums. The Mumbai Indians-Kolkata Knight Riders match was the most watched programme in the genre with impressions of 19,303 (000s) followed by the Mumbai Indians- Sunrisers Hyderabad (The Sun Network owns the Sunrisers Hyderabad team) match with impressions of 18,969 (000s). All the other five most watched programmes in the Hindi Movies market were IPL matches on Sony Max

    Sony Max’s ratings in the Hindi Movies-Rural market – weekly impressions of 6,16,227 (000s) sums. In this market, the Mumbai Indians- Sunrisers Hyderabad was the most watched programme with impressions of 8,828 (000s), while the Mumbai Indians-Kolkata Knight Riders match was the second most watched programme with impressions of 8,231 (000s). All the other five most watched programmes in the Hindi Movies-Rural market were IPL matches on Sony Max.

    Sony Max’s had weekly impressions of 7,17,835 (000s) sums in the Hindi Movies-Urban market. All the top five most watched programmes in this market were IPL matches on Sony Max. Like in the case of the Hindi  Movies market, the Mumbai Indians-Kolkata Knight Riders match was the most watched programme in this market with impressions of 11,071 (000s) followed by the Mumbai Indians- Sunrisers Hyderabad match with impressions of 10,140 (000s).

    In the sports genre, Sony Six was the most watched Sports channel in week 15 with weekly impressions of 4,58,932 (000s) sums followed by an SPN peer channel – Sony ESPN which had weekly impressions of 1,14,119 (000s) sums. The top five programs in the Sports genre were IPL matches on Sony Six– with the Mumbai Indian’s Sunrisers Hyderabad  fixture with Impressions of 7,392 (000s) being the most watched sports programme in week 15.

    Also Read :

    IPL 10 catapults Sony Max to second place across genres

    SPN India-SITI Networks dispute: TDSAT directs SITI to sign SPN RIO agreement (updated)

    IPL Impression: Sony Six & ESPN double, Ten1 & 2 halve

    IPL 2017: The Piracy Conundrum

  • Sony Sab upgrades in two genres, SET drops out of Top 10

    MUMBAI: Although leaders maintained their respective leads in all the genres, Sony Entertainment dropped out of the Top 10 list of Hindi GEC rural, and was replaced by Life OK in BARC week 15.

    Sony Sab jumped from the ninth to the seventh position in GEC (U+ R) whereas it climbed from fifth to third position in GEC (Urban) while Rishtey upgraded itself by two levels from the ninth position, according to the all-India ratings. In GEC (rural), Star Utsav replaced Zee Anmol on the third position.

    Hindi GEC

    Star Plus continued to maintain its leadership in the space and grabbed the first spot with 678258 Impressions (000s) followed by Sony Pal on the second slot with 599008 Impressions (000s) and Colors on third with  590632 Impressions (000s).

    Rishtey grabbed the fourth spot with 530127 Impressions (000s). Zee TV stood at number five in week 15 with 511986 Impressions (000s) and Star Utsav bagged the sixth spot with 446036 Impressions (000s).  Sab TV, Zee Anmol and Sony Entertainment Television garnered seventh, eighth and ninth spots with 434006 Impressions (000s), 426141 Impressions (000s) and 390474 Impressions (000s), respectively.

    Life OK registered 347207 Impressions (000s) on the tenth spot.

    Hindi GEC Rural

    In week 15, Sony Pal pocketed the first position with 464588 Impressions (000s) followed by Rishtey on the second slot with 395211 Impressions (000s) and Star Utsav stood at number three with 334630 Impressions (000s).

    Zee Anmol stood on number four with 326174 Impressions (000s) and Zee TV bagged the fifth position with 226920 Impressions (000s). Star Plus  and Colors  grabbed sixth and seventh spot with 221702 Impressions (000s) and 196819 Impressions (000s), respectively.

    Big Magic, Sab TV and Life OK collected 158304 Impressions (000s), 145307 Impressions (000s) and 130514 Impressions (000s), respectively on eight, ninth and tenth position. Sony Entertainment Television exited the Top 10 list of Hindi GEC Rural.

    Hindi GEC Urban

    Star Plus led the chart with 456555 Impressions (000s) followed by Colors on the second position with 393812 Impressions (000s).

    In week 15, Sab TV managed to grab the third slot with 288698 Impressions (000s) and pushed Zee TV on number four. The channel registered  285065 Impressions (000s). Sony Entertainment Television maintained its fifth slot with 268781 Impressions (000s).

    Life OK stood on number six with 216693 Impressions (000s) whereas Rishtey, Sony Pal and &TV bagged seventh, eighth and ninth slot with 134915 Impressions (000s), 134419 Impressions (000s) and 120696 Impressions (000s) respectively.

    Star Utsav grabbed the tenth spot  with 111405 Impressions (000s).

  • IPL 10 catapults Sony Max to second place across genres

    BENGALURU: The Indian Premier League (IPL) has helped Sony Pictures Network India Private Limited (SPN) channels rake in the ratings during each of the seasons that that the network has purchased rights to beam the cricketing bonanza event to Indian homes for.

    This year, IPL’s season 10 is no different. It has catapulted the network’s Hindi movie channel Sony Max to the second place in terms of ratings across genres for week 14 (Saturday, April 2017 to Friday, 7 April 2017) of 2017. IPL 10 started on 5 April, 2017. So, it must be borne in mind that only three days of IPL broadcast – 5, 6, 7 April numbers are included in week 14’s ratings.

    The mega cricketing event has also pushed Sony Max to the pole position in the Hindi Movies, Hindi Movies Rural and Hindi Movies Urban genres. IPL programmes are also the most watched programmes in the Hindi Movies, Hindi Movies Rural and Hindi Movies Urban markets as well as the Sports genres.

    Three channels from Network 18 (Viacom 18), two each from SPN, the Sun Network and Zee Entertainment Enterprises Limited (Zeel) and one channel from Star India made it to the top 10 most watched channels across genres list for week 14 of 2017. To group it into languages – six Hindi, 3 Telugu and 1 Tamil language channels made it to the top 10 channels across genres list in week 14 of 2017.

    Broadcast Audience Research Council of India (BARC) data for week 14 – Top 10 Channels Across Genre: All India (U+R): 2+ Individuals, show that the long reigning Tamil language channel Sun TV from the Sun Network was still numero uno across genres with 12,06,478 Impressions (000s) Sums in week 14. Sony Max, which made its place in the weekly top 10 channels across genres list for first time in calendar year 2017, was a distant second with 8,53,494 Impressions (000s) Sums. In third place was the Hindi GEC and Hindi GEC Urban markets’ leader Star India’s Star Plus with 7,48,745 Impressions (000s) Sums.

    The Sun Network’s Telugu GEC Gemini TV was at fourth place with 6,41,089 Impressions (000s) Sums followed by Network 18’s Hindi GEC Colors with 620414 Impressions (000s) Sums. SPN’s Hindi GEC channel Sony Pal was at sixth place with 6,07,407 Impressions (000s) Sums followed by Zeel’s flagship GEC Zee TV at seventh place with 5,23,858 Impressions (000s) Sums.

    Two channels from the Network 18 stable – the networks second GEC – Rishtey and its Telugu GEC – ETV Telugu were eighth and ninth in week 14 of 2017 with 4,99,400 Impressions (000s) Sums and 4,71,237 Impressions (000s) Sums respectively, followed by Zeel’s Telugu GEC Zee Telugu with 4,53,361 Impressions (000s) Sums at tenth place.

  • Drop in news viewership rating, Aaj Tak & Times Now retain respective leads

    MUMBAI: Times Now continued to dominate the genre though the players in the space witnessed a fall in their viewership this week. Players in the English Business News space, which was led by CNBC TV18, observed mixed ratings in BARC week 14.

    Although Aaj Tak was at the number one position, channels in both, Hindi News and Hindi News Rural space, saw a decline in ratings, according to Broadcast Audience Research Council (BARC) India data. Players in the Hindi News Urban genre observed mixed ratings this week.

    In the Hindi Business News space, the channels witnessed a substantial decline in ratings this week.  

    English News

    Times Now with decrease in ratings dominated the genre with 562 Impressions (000s) followed by India Today 356 Impressions (000s).  NDTV 24×7 grabbed the third place with 328 Impressions (000s). CNN News18 with 318 Impressions (000s) and BBC World News with 137 Impressions (000s) took the fourth and fifth position, respectively.

    English Business News

    CNBC TV 18, with hike in ratings, retained the number one position 630 Impressions (000s) as compared to  547 Impressions (000s). ET Now with 352 Impressions (000s) came at the second spot this week. NDTV Profit and NDTV Prime were at the third position with 76 Impressions (000s). CNBC TV18 Prime HD was on the fourth spot with 52 Impressions (000s) and BTVi took the fifth place with 29 Impressions (000s).

    Hindi News

    Aaj Tak, with decreased ratings, continued at its number one position with 125509 Impressions (000s) as compared to 129150 Impressions (000s) in week 13. ABP News was at the second position with 111995 Impressions (000s). At the third and fourth slots respectively, India TV and Zee News interchanged their past week positions with 94477 and 85727 Impressions (000s). News18 India took the fifth position with 70636 Impressions (000s).

    Hindi News Rural

    Aaj Tak, with a fall in its ratings, emerged as the number one channel in the rural market with 57455 Impressions (000s) as compared to 59143 Impressions (000s) last week. ABP News was at the second place with 52678 Impressions (000s) and India TV grabbed the third position with 38492 Impressions (000s). Zee News and India News respectively took the fourth and fifth place with 34507 and 33778 Impressions (000s).

    Hindi News Urban

    Aaj Tak, with decrease in its viewership, emerged as the leader in the urban market with 68054 Impressions (000s) as compared to 70007 Impressions (000s) last week. ABP News was at the second position with 59316 Impressions (000s). India TV took the third position with 55985 Impressions (000s) followed by Zee News at the fourth position with 51220 Impressions (000s). News 18 India took the fifth position with 41498 Impressions (000s).

    Hindi Business News

    CNBC Awaaz continued to dominate the genre as ratings fell from 2348 Impressions (000s) last week to 1719 Impressions (000s) this week. The second spot was taken by Zee Business with 1261 Impressions (000s).

     

  • Most advertised brands on television in first quarter of 2017

    BENGALURU: Fifty-four brands from 15 main genres were present in the Broadcast Research Council of India (BARC) top 10 brands list in terms of television ad insertions during the first quarter of 2017 (Weeks 1 to 13 – Saturday 31 December 2016 to Friday 31 March 2017, Top 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals). NineteenFMCG brands catapulted the genre to top position with combined weekly TV advertisement insertions (CWAI) of 4,19,502during the period. The frequency of FMCG brands presence in BARC’s top 10 brands list for 57 times out of a maximum possible of 130.

    The Phone genre comprising of Phone Services, Phone Apps, Phone Walletor Banking and Mobile Phones was next with 11 brands having combined weekly ad insertions of 2,21,819 with a frequency of 27 out of a maximum possible of 130 in the top 10 lists during the period.

    This paper must be read with a caveat: It deals only with the players present in Broadcast Audience Research Councilof India (BARC) top 10 lists of advertisers and brandsper week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher.

    Further, Phone Services brands such as Reliance’s JioDigital Life, Phone Wallets of Phone Banking Services brands such as Airtel Payments Bank, Phone App brands such as Vodafone Play App, Phone devices brands such as Vivo V5 Plus have been grouped under one genre – Phones. Jewellery and Apparel genres have been indicated separately.

    Five Online brands which include eComerce, OTT (Amazon Prime Video), etc., with CWAI of 1,15,528and a frequency of 14 placed the genre at third place. The Bharatiya Janata Party was the sole brand from the Politics genre that was present in the list with a frequency of 5. The Auto genre includesAutomobiles-4 wheelers and Automobiles-2 wheelers. Brand IPL Season10 with a frequency of 2 was the sole entrant from Sports Events genre. Please refer to the figure below:

    public://f1_1.jpg

    The top 20 most advertised brands in the period had the BJP in the pole position with CWAI of 71,450 during the five weeks that it was present in the weekly top 10 brands in terms of TV ad insertions. Phone Wallet brand Airtel Payments Bank was the second most advertised brand with a frequency of 5 and CWAI of 55,320 during the period under consideration in this paper. The fourth and fifth places were taken by Oral acre FMCG brands Colgate Dental Cream and Close Up Ever Fresh with CWAI of 55,113 and 54,803 respectively a frequency of 7 each in the weekly top 10 brands lists during the first quarter of 2017. Ecommerce Online brand Amazon.in was fifth with a frequency of 4 and CWAI of 48,856. Please refer to the chart below for the twenty most advertised brands on television in weeks 1 to 13 of 2017.

    public://f2_1.jpg

    For complete list of most advertised brands on television in week 1 to 13 based onBARCweekly data please click here

     

  • Top television advertisers in first quarter of 2017

    BENGALURU: The Music genre represented solely by Indian music company Super Cassettes Industries (Super Cassettes) was the third largest TV advertiser in terms of ad insertions during the first quarter of 2017 (weeks 1 to 13, Saturday 31 December 2016 to Friday 31 March 2017).

    The biggest TV advertising genre is of course the FMCG genre followed by the confectionary genre represented also by a sole player – Cadburys India Ltd., (Cadburys). As a matter of fact, all the genres except for FMCG were represented by one advertiser only in the weekly top 10 list.

    Analysis of Broadcast Audience Research Council of India (BARC) weekly data of top 10 Advertiser Across Genre: All India (U+R): 4+ Individuals, shows that 18 advertisers from six genres were present at least once (frequency) in the thirteen weekly lists of top 10 advertisers. The author has categorised advertisers into the following major genres: FMCG, Confectionary, Music, Online, Politics and F&B.

    This paper must be read with a caveat: It deals only with the players present in Broadcast Audience Research Councilof India (BARC) top 10 lists of advertisers and brandsper week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Combined weekly insertions represent the total number of insertions of an advertiser or a brand or a genre during the eleven week period under consideration in this paper.

    Cadburys was present in the top 10 advertisers list during all the first 13 eleven weeks of 2017 with combined weekly insertions of 3,20,084.

    Super Cassettes was present in BARC’s list for 10 of the first 13 weeks of 2017. FMCG companies occupied 100 of the possible 130 spots during the period. The Food & Beverages genre represented again by a sole entrant – Coca Cola India Ltd was present in the list for 3 weeks, the online genre represented by Amazon Online India Pvt Ltd (Amazon) and the politics genre represented by the Bharatiya Janata Party (BJP) were present in the list for two weeks each.

    Please refer to the figure below for the combined weekly impressions of each genre list during the first quarter of 2017.

    public://11111111111111111.jpg

    18 advertisers were present in the weekly top 10 advertisers list. Five were present in the top 10 advertisers list for all the first 13 weeks of the year. Among them, FMCG major Hindustan Lever Limited (Lever) was by far the largest advertiser that was present at the pole position during all the first 13 weeks of 2017. Lever had combined weekly insertions of 13,83,094 during the period under consideration. FMCG player Reckitt Benckiser (India) Ltd (Reckitt Benckiser) was the second largest advertiser during the first thirteen weeks of 2017 with 6,18,910 ad insertions followed by PatanjaliAyurved Limited with 3,60,911 insertions. Confectionary player Cadburys was fourth, while FMCG player was Procter and Gamble.

    Please refer to the chart below.

    public://22222222222222.jpg

     

  • AXN enters English Ent Top 5, FYI TV18 Lifestyle hero

    MUMBAI: FX channel dropped out of the Top 5 English Entertainment channels’ list in BARC week 13 paving way for the entry of AXN. Players in the genre witnessed mixed ratings.

    According to Broadcast Audience Research Council (BARC) India data, History TV18 dominated the Infotainment genre although there was a decrease in ratings. The other channels witnessed mixed ratings. 

    FYI TV18 emerged on the top of Lifestyle space where players observed mixed ratings this week.

    English Entertainment

    Zee Cafe with increased ratings dominated the genre with 366 Impressions (‘000s) as compared to 340 Impressions (‘000s) last week.  Comedy Central bagged the second place with 219 Impressions (‘000s). Colors Infinity SD pocketed the third position with 210 Impressions (‘000s) whereas AXN and Star World respectively bagged fourth place and fifth rank with 166 Impressions (‘000s) and 165 Impressions (‘000s).

    English Movies

    Star Movies with low ratings dominated the genre with 2422 Impressions (‘000s) as compared to 3242 Impressions (‘000s) last week. Movies Now came at the second spot with 2422 Impressions (‘000s). Sony Pix with 2383 Impressions (‘000s) took the third position followed by HBO at the fourth and Movies Now 2 at the fifth positions respectively with 1692 Impressions (‘000s) and 1624 Impressions (‘000s).

    Infotainment

    History TV18 with a drop in ratings dominated the genre with 5762 Impressions (‘000s) as compared to 6060 Impressions (‘000s) last week. Discovery Channel and National Geographic Channel respectively took the second and third place with with 5300 Impressions (‘000s) and 3941 Impressions (‘000s). Animal Planet came at the fourth position with 3339 Impressions (‘000s) whereas Nat Geo Wild was at the fifth place with 2622 Impressions (‘000s).

    Lifestyle 

    FYI TV 18 with a hike in its ratings reigned in the genre with 1440 Impressions (‘000s) as compared to 923 Impressions (‘000s) last week. Living Foodz stood at the second spot with 1259 Impressions (‘000s) followed by Fox Life with 1220 Impressions (‘000s). Food Food with 808 Impressions (‘000s) and TLC with 645 Impressions (‘000s) bagged the fourth and fifth position, respectively.

  • NICK & Motu-Patlu films most watched kids channel & programme in BARC week 13

    BENGALURU: Five channels have been consistently present in the top 5 Kids channels list All India (U+R) : NCCS All : 2 – 14 years Individuals during all the first 12 weeks of 2017. They are NICK, Cartoon Network, Pogo TV, Hungama and Disney Channel.

    Broadcast Audience Research Council of India (BARC) data for week 13 of 2017 (Saturday, 25 March 2017 to Friday, 31 March 2017) reveals that the same channels were also present in the top five list in terms of Impressions (Sums)in that week.

    As in the preceding weeks, Viacom’s children’s 24-hour pay channel in Hindi, with the option of English, Tamil and Telugu audio feed on DTH, NICK (Nickelodeon) topped the charts in week 13 with 1,22,702 Impressions (000s) Sums. Turner’s Pogo moved up one place to second place with 88,178 Impressions (000s) Sums from the previous week’s third place.

    Disney’s Disney channel moved up to third place in the current week (week 13) with 84,737 Impressions (000s) Sums from fifth place in week 12. Disney’s Hungama TV moved down in week 13 to fourth place with 81,855 Impressions (000s) Sums from second place in week 12. Turner’s Cartoon Network moved down one place in week 13 to fifth place with 79,433 Impressions (000s) Sums.

    In the case of the top five programmes during week 13, Motu Patlu films on NICK ruled the roost with four of the top five positions – Hindi Feature Film (HFF)-Motu Patlu Kung Fu King Returns was the most watched programme in the week with 1116 Impressions (000s), followed by HFF-Motu Patlu Kung Fu Kings with 1,023 Impressions (000s) at second place.

    HFF-Motu Patlu 36 Ghantey Race Against Time with 886 Impressions (000s) was at third place followed by HFF-Motu Patlu In Double Trouble with 758 Impressions (000s). The fifth place in the top five programmes for the kids genre in week 13 was held by HFF-Doraemon The Movie Ye Bhi Tha Nobit with 752 Impressions (000s) on Hungama.