Tag: BARC

Republic TV has 51.9% viewership in debut week: BARC gives data to paid subs despite NBA’s request

MUMBAI/BENGALURU: It’s a coup of sorts. The leader in the English news genre has been surprised by the newcomer — Republic TV. According to BARC India viewership data for week 19, Republic TV has got 2117 weekly impressions and Times Now lags with 1148. NDTV 24×7 (352), India Today Television (350) and CNN News18 (315) have respectively bagged the third, fourth and fifth positions.

The controversy-ridden Arnab Goswami-headed English News channel claims on its channel a 52 percent viewership in the very first week of operations which started on 6 May 2017 – this would be Broadcast Audience Research Council of India (BARC) week 19 (Saturday, 6 May 2017 to Friday 12 May 2017). The channel started mentioning this news around 11am today. BARC in normal course gives data to paid subcribers at 11am. It has done it is this time too despite NBA’s caution.

The channel says that the English News genre leader until week 18, Times Now could garner only 25 percent viewership. Comparative numbers for other channels mentioned by Republic TV are: CNN News 18 and NDTV 24 X 7 – 7 percent each and India Today Television 8 percent.

As reported by us earlier, the News Broadcaster Association (NBA) had written to BARC on 17 May urging it not to release Republic TV’s viewership data until Republic TV completely stopped the NBA alleged malpractice of being on multiple LCNs’/genres on several DPOs’ and MSOs’.

The channel has been running a special show – at the time of writing – on which it celebrated its leadership position, bringing in its representatives of its 14-odd news partners who could not praise Arnab, his style of journalism, and his achievement enough. As well as journalists, editors from its team in different parts of the country. Most of them talked about the fact that the channel was put together in a matter of three to five months, and that its pole position was attained in English news in just its first week. And they also patted each other on their back for the stories that the channel has been reporting on for the past 10-11 days.

“They have raised him to demi-god status,” says a media observer. “Or maybe God status. What will the establishment do now? And what will Arnab and his team do?”

May 18, 2017
NBA urges BARC not to release Republic TV viewership data until LCN issue is resolved

MUMBAI: L’affaire Republic TV continues to throw up new nuances by the day. After writing to the Telecom Regulatory Authority of India (TRAI) about the new channel’s presence on multiple LCNs/genres on several DPOs, distributors and MSOs, the News Broadcasters Association (NBA), on 17 May, written to Broadcast Audience Research Council (BARC) CEO Partho Dasgupta urging him not to release Republic TV’s viewership data until it completely stops the alleged malpractice.

NBA secretary-general Annie Joseph has informed BARC that Republic TV is not its member, and has warned it that the release of Republic TV’s data would be tantamount to “aiding and abetting such malpractices which will have serious consequences on the news broadcasting industry in India.”

Referring to market researcher Chrome Data & Analytics dual frequency report, the NBA has cautioned that “Republic TV’s dual LCN malpractice is rampant and widespread in over 15 major MSO headends pan-India which could have an over reaching influence of over 50 per cent spurious bias on English news viewership. This will completely distort the viewership ratings.”

The news association had earlier on 15 May written to BARC cautioning it about Republic TV’s distribution ploy and urged it to follow the action it had agreed upon with the NBA in the past in case anyone violates the protocol and places a channel in several LCNs and genres.

BARC had in a statement two days ago informed indiantelevision.com that it would go ahead and release viewership data – even for Republic TV; the new set of numbers are slated to be released on 18 May.

Also Read :

Being a ‘cry baby’ won’t help Times Group, says Republic TV’s Arnab Goswami

Republic TV claims ‘stunning’ debut on Hotstar

Republic TV buzzing with pre-launch teasers featuring ‘soft’ targets, issues

Of Arnab’s Republic, nationalism, need for opinionated media & ‘outdated’ BBC

Times Now leadership continues, new launches notwithstanding, says MK Anand

May 18, 2017
Has IPL 10 increased TV viewership? Has it eaten into channels’ ratings?

BENGALURU: Has the tenth edition of the T20 cricket bonanza Indian Premier League (IPL 10) increased television viewership in India? Here below is a preliminary statistical analysis of Broadcast Audience Research Council of India (BARC) for Top 10 Channels *Across Genre: All India (U+R) : 2+ Individuals for weeks 1 to 18 of 2017 supported by other BARC data and inputs. BARC week 1 to 18 means the period between Saturday, 31 December 2016 and Friday 5 May 2017.

BCCI’s official full list of IPL broadcasting TV and digital streaming channels in various countries says that Sony Pictures Network (SPN) channels Sony SIX, Sony SIX HD (Both commentry in English), Sony Max, Sony Max HD (Both commentary in Hindi), Sony ESPN (Commentary in Tamil, Telugu, Bengali, Hindi) will broadcast the event into India. Live streaming in India will be on Hotstar. Has the sport eaten into viewership of existing channels- well the answer could be a yes and a no, depending upon the way one looks at it.Read on to know more…

It may be noted that BARC data of 30 different genres/languages/markets across differing NCCS, plus data of the top 10 channelsacross genres plus top 10 advertisers and brands across genres is available for public access. This paper uses the data for Top 10 channels across genres a yardstick, and BARC data for Top 10 Hindi GEC channelsHSM (U+R) :NCCS All : 2+ Individuals; BARC Data for Top 5 Tamil channels Tamil Nadu/ Puducherry (U+R) markets : NCCS All : 2+ Individuals; BARC data for Top 10 Telugu channels AP/ Telangana (U+R) markets : NCCS All : 2+ Individuals to support some of its findings. This paper is limited to that extent, which must be borne in mind.

IPL 10 has increased television viewership in India?

IPL 10 commenced in week 14 of 2017.Using BARC’s weekly data for the top 10 television channels across genres, the simple average of weekly impressions (18 week average CWI) of all the top 10 channels per week during the first 18 weeks of 2017 (18 week average CWI) works out to 62,28,061.111 (000s) Sums. The 13 week average CWI for the top 10 television channels across genres was 60,08,108.385(000s) Sums. CWI could indicate the sum of the weekly impressions of all the channels of a genre for the indicated week or the sum of weekly impressions of a channel in a genre spanning the period under consideration. The most commonly referred periods in this paper are 18 and 13 weeks.

In week 14 of 2017 Sony Max entered the list at second rank and then climbed to rank 1 in weeks 15, 16, 17 and 18. Sony Six entered the list in week 15 with Weekly Impressions of 4,58,933 (000s) Sums at tenth rank.Sony Six was not present in the top 10 channels across genres lists during earlier or in weeks 16, 17 and 18 of 2017.

In week 14, CWI of the top 10 channels across genre dipped as compared to week 17 and then climbed to the highest ever in 2017 until now (week 18), only to dip in week 16,and the dip even further in weeks 17 and 18.

BARCIndia is the official Twitter handle of BARC India. In a series of tweets under #SeasonalSwing, BARC has mentioned some performances for week 18 of 2017. In one tweet, BARC has said “Viewership during prime time gets affected due to summer heat. Similar #SeasonalSwingseen in 2016 as well’. An animation in the same tweet says that “AS MERCURY RISES, PRIMETIME VIEWING DIPS, INDICATING #SEASONALSWING OF TV VIEWERSHIP”. BARC has further tweeted that ‘TV viewership in week 18 was 26.1 billion impressions under #SesonalSwing.” In a series of other tweets under this hashtag, BARC has revealed performances of somechannels/programmes in week 18.

Please refer to the figure below:

The 13 week average CWI the top 10 channels across genre was 60,08,108.385 (000s) Sums, signifying a growth in viewership of 3.66 percent for the average of CWI of 18 weeks (62,28,061.111 (000s) Sums). This rise seems to indicate that IPL 10 did increase TV viewership despite the summer heat. Was it also something else? The summer holidays for a large number of educational institutions in the country resulting in people spending more time watching television? Is the growth because of more riveting content on television? Or …?

As mentioned above, in week 15 of 2017, CWI was the highest ever during the 18 weeks at 72,25,717 (000s) Sums or 16.02 percent more than the average CWI over 18 weeks and 20.27 percent more than the average CWI over 13 weeks. Post the commencement of IPL 10, week 18 has shown the lowest positive deviation from both the averages at 5.87 percent and 9.75 percent (from the average CWI over 18 and 13 weeks respectively).

Please refer to the figure below:

Has IPL10 eaten into channels viewership?

Five channels were present in the weekly top 10 channels across genres list during all the 18 weeks of 2017. In descending order of CWI of 18 weeks, they are – The Sun Networks flagship Tamil GEC – Sun TV; Star India’s flagship Hindi GEC –Star Plus; Network 18 (or Viacom 18 if you will) flagship Hindi GEC Colors; The Sun Network’s Telugu GEC Gemini TV and Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV.

Going by the differences in the 18 week average CWI andthe 13 week average CWI of each channel,the first three – Sun TV, Star Plus and Colors seemed to have lost ratings, while the latter two seemed to have gained ratings.Was it because of summer heat, more riveting content on other channels?Was it because of the IPL or something else?

Please refer to the graph below. Using BARC data for top 10 channels across genres, Sun TV’s average CWI during the first 18 and 13 weeks of 2017 was 11,49.943.111 (000s) Sums and 11,55,543.615 (000s) Sums respectively (a drop of 0.48 percent). Since the latter figure is higher than the former, quite obviously, the channel has lost ratings during the course of the IPL which commenced in mid-week 14.

The graph–Sun TV-Deviation from 13 week average CWI below also confirms this – in weeks 16, 17 and 18, Sun TV’s ratings dropped by a fair percentage from its 13 week average CWI. On looking at BARC data for the top 5 channels in the Tamil Nadu/ Puducherry (U+R) markets: NCCSAll : 2+ Individuals spanning the first 18 weeks of 2017, Sun TV’s 18 week average CWI fell as compared to its 13 week average CWI.

However, it may be noted that BARC data for the top 5 channels in the Tamil Nadu/ Puducherry (U+R) markets indicates that overall viewership of the market grew by 0.62 percent vis-à-vis average ratings of the first 18 weeks and first 13 weeks of 2017, as compared to a decline of 0.59 percent in the case of Sun TV during the same period.

Star Plus 18 week average CWI and 13 week average CWI based on BARCdata for Top 10 channels across genres for the first 18 weeks of 2017 was 7,40,324.2222 (000s) Sums and 7,49,671.6154 (000s) Sums respectively. These numbers indicate adrop of 1.25 percent in average ratings. Please refer to the graph below which shows how Star Plus ratings have fallen after week 14 of 2017. BARC’s data for HSM (U+R): NCCSAll : 2+ Individuals – Top 10 Hindi GEC channels also reflect Star Plus’s drop in ratings – the channel saw a 1.28 percent slump between its 18 weekaverage CWI and its13 week average CWI.

Colorssaw a 2.92 percentdrop between its 18 week average CWI (6,47,851(000s) Sums) and13 weeks average CWI (6,67,356.0769 (000s) Sums). The graph below also indicates this drop starting from week 14 to week 18. BARC’s data for HSM (U+R): NCCSAll : 2+ Individuals – Top 10 Hindi GEC channels reflectsColorsdrop of 3 percent in ratings between the 18 weeks average CWI and 13 weeks average CWI.

The Sun Network’s Telugu GEC Gemini witnessed an increase of 0.96 percent in 18 week average ratings (5,68,443.1667(000s) Sums) as compared to 13 week average ratings (5,63,051.3846 (000s) Sums) based on BARC data for top 10 channels across genre. Though the channel did witness small drops in weeks 15, 17 and 18, the fall was more than cushioned by the rise in week 16 as indicated in the graph figure below.

BARC data for the top five Telugu channels – AP/ Telangana (U+R) :NCCS All : 2+ Individuals also confirms an increase of 1.09 percent for Gemini TV between the average CWI for the first 18 weeks and first 13 weeks of 2017. Overall, Telugu viewership of the top 10 Telugu channels based on the difference between the 18 week average CWI and the 13 week average CWI has dipped by 0.38 percent between weeks 13 and 18 of 2017.

Zee TV saw a growth of 1.55 percent in 18 week average CWI (5,23,273.8889 (000s) Sums) as compared to 13 week average CWI(5,15,281.6154 (000s) Sums) based on BARC data for top 10 channels across genre for weeks 1 to 18 of 2017. The graphbelow indicates that Zee TV ratings after week 9 have been more than its13 week average. This was further confirmed by BARCs’ HSM (U+R) : NCCS All : 2+ Individuals – Top 10 Hindi GEC channels data, which showed that Zee TV’s 18 week average CWI increased by 1.55 percent from its 13 week average CWI.

Overall, the Hindi GEC HSM (U+R) :NCCS All: 2+ Individuals genre saw a growth of 0.47 percent between the 18 week average CWI (47,78,337.889 (000s) Sums) and the 13 week average CWI (47,55,968.385 (000s) Sums).

Please refer to the graph below.

So has IPL grown TV viewership and has it eaten into other channels ratings?

Preliminary and basic statistical analysis of limited BARC data seems to indicate that IPL 10 has grown the viewership. Probably yes. Have GEC’s lost eyeballs because of the sporting event? Maybe it has. Data for three more weeks (weeks 19, 20 and 21) until the end of IPL 10 on Sunday, 21 May 2017 will give better insights on how and how much for both the queries. The jury is still waiting for more inputs.

May 17, 2017
Bigger & Better: IPL ’17 viewership on 5 May touched 386.3m surpassing entire IPL ’16 reach

MUMBAI: The VIVO IPL continues to hit viewership, attendance and social media numbers out of the park, making the league’s landmark 10th season truly bigger and better than ever before. The latest numbers show TV viewership halfway through the league’s fifth week touched an all-time high, in both urban and rural markets. Stadium attendance so far, too, has grown by 25 per cent from last year.

Moreover, the IPL continues to make a huge impact digitally, registering nearly 6 million tweets over the first five weeks. The IPL’s other digital properties crossed 750 million page views while the IPL Fantasy League, with participation from 950,000 fans, is well on its way to crossing the as yet unprecedented 1 million mark.

BCCI CEO Rahul Johri said, “The phenomenal response we’re seeing from fans across various platforms is testimony to the IPL’s enduring and yet still-growing popularity. We have worked extremely hard to ensure the landmark 10th season of the IPL is bigger and better than any before. From the new records being set each week and the trend only set to accelerate heading into the playoffs, I am confident that IPL 10’s success will surpass that of any season that has come before.”

Appended below are some of the key highlights on TV ratings:

· The reach of IPL 2017 on television is 386.3 Million (Source: BARC) at the end of Match 43, which has already surpassed the reach IPL 2016 garnered for its entire season
· Throughout this season, the IPL has remained the most-watched and top-rated product on Indian Television (Source: BARC)
· As of week five, IPL matches occupied the top seven positions in the top-ten highest-rated TV programs on television (Source: BARC)

The numbers so far barely scratch the surface of IPL 10’s full potential. With the play-offs just around the corner and the League approaching the ‘business-end’ of its season, viewership, attendance and digital numbers are only set to soar, putting the tenth season of the IPL on course to go down in history as the League’s biggest and best yet.

May 16, 2017
How English News channels have fared so far

BENGALURU: Amongst the twenty or so channels (about 10 domestic, rest international) that beam English News into India, Times Now lead the genre by far during for the first 18 weeks of 2017 (or a little more than two thirds of calendar year 2017) according to Broadcast Research Council of India (BARC) data. This paper is based on BARCData for Top 5 English News channels weekly lists for weeks 1 to 18 of 2017: All India (U+R) : NCCS AB : Males 22+ Individuals. BARC weeks 1 to 18 cover the period from Saturday, 31 December 2016 to Friday, 5 May 2017.

Combined weekly impressions (CWI) means the sum of all the weekly impressions of channel of all the weeks under consideration. It may be noted that the CWI of other channels that have not made it to top five English News channels list during the weeks under consideration could be higher, but have not been considered in this paper.

Of the six channels that made it to BARC’s top 5 lists in terms of weekly impressions,four were present in the lists during all the first 18 weeks of 2017. One channel – BBC World News made it to the top 5 English News channels list for 16 of the first eighteen weeks of 2017, while News X made it to the top 5 lists twice (weeks 11 and 12) during the first 18 weeks of 2017.

Times Now was ranked first during all the first 18 weeks of 2017 in terms of the combined sum of BARC’s weekly impressions in sums of thousands – (000s) Sums during all the first 18 weeks of 2017. Times Now had CWI of 13,412 (000s) Sums during the period under consideration. Trailing behind at second place was India Today Television at second placewith CWI of 6,687(000s) Sums. India Today Television was ranked second during 12 of the eighteen weeks of 2017 and third during the rest of the six weeks.

India Today Television was followed by CNN News 18 with 5,940 (000s) Sums. CNN News 18 was ranked second for 2 weeks, third for seven weeks and fourth for nine of the first 18 weeks of 2017. Close on the heels of the Network 18 groups flagship news channel was NTDV 24X7 with CWI of 5,706 (000s) Sums at fourth place. NDTV 24 X 7 was ranked second for four weeks, third for five weeks, fourth for eight weeks and fifth for one week during the first 18 weeks 0f 2017.

Please refer to the figure below for weekly data for the six English News channels considered in this paper.All the top four channels scored their highest ratings of year 2017 until week 18 during week 11 of 2017.The simple average of the combined weekly impressions of all the top five news channels in BARC’s list works out to 1922.765 including the figures for week 11 of 2017. Excluding week11, the simple average for the combined weekly impressions (000s) Sums of all the top five news channels in BARC’s list works out to 1,706.353 (000s) Sums, or more than 200,000 Sums of impressions lower. The sum of the highest combined weekly impressions of the all the English News channels in the top 5 channels list during weeks 1 to 18 of 2017 was in week 11 at 4,897 (000s) Sums, while the lowest was in week two of 2017 at 1,179 (000s) Sums.

The highest ratings scored by Times Now, the leader of the English News genre, was in week 11 with 2,282 (000s) Sums in week 11and the lowest was 475 (000s) Sums impressions in week 5 of 2017. Excluding data for week 11 of 2017, the simple average of Times Now weekly impressions was 654.706 (000s) Sums during the first 18 weeks of 2017

India Today Television scored the highest rating in week 11 of 805 (000s) Sums impressions (it was ranked third in week 11) and the lowest rating of 225 (000s) Sums impressions in week 2 of 2017 and its simple average of weekly impressions excluding data for week 11 was 346 (000s) Sums during the first 18 weeks of 2017.

CNN News 18 had a score of 1,006 (000s) Sums impressions in week 11 (it was ranked second in week 11). Its lowest score of 175 (000s) was in week one of 2017, and its simple average of weekly impressions was 290.235 (000s) Sums during the first 18 weeks of 2017.

NDTV 24X7 had a score of 656 (000s) Sums impressions in week 11. Its lowest score of 192 (000s) was in week three of 2017, and its simple average of weekly impressions was 297.059 (000s) Sums during the first 18 weeks of 2017.As is obvious, the ratings for week11 were the decider for the third place during weeks 1 to 18 of 2017.

On Saturday, March 11, 2017 (the first day of BARC week 11 – March 11 to Friday 17 March 2017) assembly elections results for Indian five states of the country were announced. On that single day, the top four English News channels ratings exceeded the simple average ratings for an entire week during the first 18 weeks of 2017. Please refer to the figure below.

May 16, 2017
Rise of Indian sports leagues: South India loves Kabbadi

BENGALURU: Broadcast Audience Research Council of India (BARC), in thelatest edition of its newsletter – THiNKreveals how sports other than cricket have gained popularity amongst television audiences in India. The newsletter has looked at six properties – two major global events in 2016 – RioOlympics and Kabaddi World Cup, inaddition to all Indian origindomestic leagues – Pro KabaddiLeague, Premier Badminton League,Indian Super League (Football), andHockey India League. Using its own data for the periodspanning week 01 to week 52 of 2016: All India; TG: Universe, BARChas attempted to demystify the new entrant on theviewership block – sports propertiesbeyond cricket.

Only live matches have been considered for analysis by BARC.

According to BARC,overall non-cricket properties contributeto 20 percent of the Live matches viewership.Within this, approx. 80 percent of theviewership contribution came from the 6 properties mentioned above.Kabbadi, played in two of the properties, was the most popular sport amongst the six properties considered by BARC, and South Indian markets loved kabbadi and sports. Read on…

Here are some conclusions revealed by the newsletter:

(1) Pro Kabaddi League is the most popular non-cricket propertywithashare of 61 percent,followedby Indian Super League.

(2) Indian Super League, with one of the bestImpressions/Reach ratio, has extremely high stickiness amongs itsviewers.Broadcasterscouldtargetadvertisers lookingfor engagement space.

(3) The popular properties-Pro KabaddiLeague, Kabaddi WorldCup2016 and Indian IndianLeague, haveacontributionshare from Female viewers and lower NCCSviewers.Broadcastercould safely havepopular FMCG brandsin these properties.

(4) Close to 80 percentof the Pro KabaddiLeagueviewershipfrom the telecaston Movie channels,and this share is increasing.

(5) Ad sectors targeting Females&Youthcan look at presenceon Pro KabaddiLeague given its relatively higherviewership baseon the property.

(6) Home matches see aviewership as comparedto theAway Awaymatches in theteam’s Home market. This might help regional advertisers.

The popularity of Kabbadi

Though Pro Kabaddi League was clearly the most popular property followed by Indian Super League, it must be noted that this was in part due to the fact that Pro Kabaddi League has had 2 seasons in 2016, Season 3 in January-February 2016 and Season 4 in June-July 2016. All the other properties have had only one season each.

Please refer to the figure below:

Based on the average viewership for each property, Pro Kabaddi League continued tolead. In addition to that, Kabaddi turned out to be the most popular sport with Kabaddi World Cup2016 overtaking Indian Super League for the second highest viewership spot.Conversely, Rio Olympics 2016 saw a drop in position when it comes to average viewership. Hockey India League had the lowest viewership within all these properties.

Please refer to the figure below:

Here are some colcusions drawn by the author based on BARC India data in its newsletter on which markets contributed to viewership:

Sports, and more so Kabbadi, are loved by audiences from the four Southern markets comprising of 5 states and one union territory- Andhra Pradesh/Telangana Karnataka, Kerala, Tamil Nadu/Pondicherry. They contributed to 50 percent of the viewership of the Pro Kabbadi League, with AP/Telangana contributing a lion’s share of 39 percent (the highest by any market in India) followed by Karnataka with 12 percent, Kerala with 5 percent and Tamil Nadu with 1 percent.

In the case of the Kabbadi World Cup 2016, the viewership share from the south was even higher – 61 percent. AP/Telangana contributed 39 percent (the highest by any market in India)followed by Karnataka with 15 percent, Kerala with 5 percent and Tamil Nadu with 2 percent.

Comparative data for the Indian Super League – the south contributed 39 percent to its viewership with Kerala contributing the largest viewership in the country– 30 percent followed by Tamil Nadu with 7 percent and Karnataka and AP/Telangana contributing 1 percent each. West Bengal contributed the second most viewership across all markets with 28 percent.

The South contributed 31 percent to the viewership of the Rio Olympics 2016 and the Premier Badminton League and 30 percent to the viewership of Hockey League India.

May 12, 2017
Mastiii unbeaten, 9XM trumps B4U in BARC week 18

MUMBAI: In week 18 of Broadcast Audience Research Council (BARC), all India (U+R) Mastiii dipped in numbers from 162998 Impressions (‘000s) to 154900 Impressions (‘000s) but it retained the number one spot.

Last week’s third place holder 9XM increased its numbers from 94866 Impressions (‘000s) and surpassed B4U Music in week 18 with 96891 Impressions (‘000s) and got the second place. B4U Music witnessed a dip from 102453 Impressions (‘000s) to 94564 Impressions (‘000s). It claimed the third place.

For detailed report, read here:

BARC Week 18: Mastiii remains matchless, 9XM beats B4U Music

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May 12, 2017
Star Plus shares leadership with Sony Pal which saw increase in ratings

MUMBAI: Star Plus retained leadership of Hindi GEC and Hindi GEC Urban market whereas Sony Pal witnessed a hike in ratings and remained the leader in Hindi Rural market. On the other, in Hindi GEC (U+R) Sony Pal maintained its second slot and Colors remained on number three, according to Broadcast Audience Research Council (BARC) all India data of week 18.

Hindi GEC

Star Plus witnessed a fall in ratings but continues to lead the Hindi GEC genre with 632254 Impressions (000s) against 640266 Impressions (000s) followed by Sony Pal on second spot with a hike in ratings and recorded 591324 Impressions (000s) against 577002 Impressions (000s). Colors too saw a downfall in ratings and garnered the third slot with 529712 Impressions (000s) against 554259 (000s) in week 17.

Zee TV bagged the fourth spot with 488762 Impressions (000s) followed by Rishtey on the fifth with 486269 Impressions (000s) and Zee Anmol stood at number six with 440610 Impressions (000s).

Sab TV replaced Star Utsav at number seven with 424986 Impressions (000s) and Star Utsav fell to number eight position with 378777 Impressions (000s).

Life OK and Sony Entertainment Television bagged ninth and tenth spot with 348821 (000s) and 344598 Impressions (000s).

Hindi GEC Rural

Sony Pal continued to remain at the top position with 447480 Impressions (000s) sum followed by Rishtey with 365513 Impressions (000s) sum. Zee Anmol and Star Utsav stood at third and forth position with 341417 Impressions (000s) sum and 374588 Impressions (000s) sum, respectively.

Zee TV bagged the fifth position with 202288 Impressions (000s) sum. Star Plus, Colors and Sab TV respectively grabbed the sixth, seventh and eighth spot with 201683 Impressions (000s) sum, 168315 Impressions (000s) sum and 163215 Impressions (000s) sum.

Big Magic and Life OK interchanged their positions at ninth and tenth with 128210 Impressions (000s) sum and 125495 Impressions (000s) sum, respectively.

Hindi GEC Urban

Star Plus led the chart with 430571 Impressions (000s) sum followed by Colors on the second position with 361397 Impressions (000s) sum.

Zee TV sat pretty at the third slot with 286474 Impressions (000s) sum and Sab TV bagged the fourth spot with 261771 Impressions (000s) sum. Sony Entertainment Television retained its fifth slot with 240272 Impressions (000s) sum.

Life OK, Sony Pal and Rishtey respectively stood on the sixth, seventh and eighth spots with 223325 Impressions (000) sum, 143843 Impressions (000) sum and 120755 Impressions (000) sum.

&TV and Star Utsav interchanged their positions at ninth and tenth level with 116136 Impressions (000s) sum and 104188 Impressions (000s) sum, respectively.

May 11, 2017
Coolers & creams noticeable among top FMCG summer product ads

BENGALURU: Summer is here is a fact that has become an uncomfortable one, and probably earlier than ever before as temperatures across the country soared since March. And this fact is made more obvious by the type of ads that are beamed across the telly.

In weeks 9, 10 and 11 of Broadcast Audience Research Council of India (BARC), Food & Beverages brand Coca Cola India Limited found a place among the weekly the top 10 advertisers list. After a short blip – an absence in weeks 12 and 13, the F&B advertiser reappeared in the weekly top 10 advertisers list in week 14 along with its biggest rival globally – Pepsi Co in week 14. The advertiser then made a solo appearance in the top 10 list of advertisers list in week 15, and then had faithful company of Pepsi Co in weeks 16 and 17.

And it is not only the F&B industry that has been advertising on television. Consumer durables brands are another category that have been raising decibels by more television advertising – a case in point – Symphony Air Coolers was present in the weekly top 10 most advertised brands list with 8,091 ad insertions in week 17 (Saturday, 22 April 2017 to Friday, 28 April 2017).

Of course the regular top 10 FMCG advertisers also have so many personal care heat beating FMCG and food and drinks products to offer. Murthy with a new story about Voltas air conditioners, apparel brands with summer wear, products for prickly heat – the volume of ads is only going to get bigger – well Summer is here!

Let us take a look at the top 10 television advertisers Across Genre: All India (U+R) : 2+ Individuals in week 17 of 2017.

The omnipresent Hindustan Unilever Limited (HUL) retained its top rank with a massive 1,50,321 insertions followed far behind by FMCG advertiser Reckitt Benckiser (India) Ltd with 38,616 Impressions at second place. HUL associated beverages brand Brook Bond Lipton India Limited with 27,251 insertions was at third place, followed by Baba Ramdev’s Patanjali Ayurved Ltd with 18,885 insertions at fourth place.

Coca Cola India Ltd with 18,368 Insertions was fifth followed by Lalitha Jewellery with 18,219 impressions at sixth place. Another HUL FMCG personal care products associate – Ponds India with 17,844 insertions was the seventh biggest advertiser followed by oral and personal care company Colgate Palmolive India Ltd with 17,251 Insertions.

F&B biggie Pepsi Co with 16,507 insertions was ninth followed by confectionary company Cadburys India Ltd with 16,109 insertions to complete the top 10 advertisers list for week 17.

Now onto BARC’s top 10 Brands *Across Genre: All India (U+R): 2+ Individuals list for week 17 of 2017.

Jewellery brand Lalitha Jewellery has been quite consistent in its presence as one of the top10 most advertised brands on television, especially during the past few weeks. The brand was the most advertised brand in week 17 with 18,219 insertions followed by FMCG personal care brand Roop Mantra Ayur Face Cream with 10,961 insertions.

HLL’s Fair & Lovely Advanced Multivitamin face cream was the third most advertised brand with 10,339 followed by F&B Domino’s – Dominos Everyday Value Offer with 9,729 impressions. New launches – phone brand Samsung Galaxy S8/S8 Plus with 9,272 ad insertions was at fifth rank followed by HUL’s toothpaste brand Close Up Ever Fresh with 8,706 insertions at sixth place.

The above mentioned consumer durables product Symphony Air Coolers with 8,091 insertions was at seventh rank followed by DTH service provider Videocon d2h with 6,933 insertions. OTT services brand Amazon Prime Video with 6,767 ad insertions was at ninth place with HUL’s home care (detergent) brand Surf Excel Easy Wash with 6,613 ad insertions.

Conspicuous by their absence in the top 10 advertisers and brands lists in week 17 were mobile and internet services providers.

May 9, 2017
RCB – KKR match had the highest ratings of week 17 IPL duels

BENGALURU: That the Royal Challengers Bangalore (RCB) team is out of the race for the playoffs of IPL 2017 is a given. With only one match remaining, all that the team under one of the most exciting cricketers in the world – Indian test and limited overs captain Virat Kohli, the team can only improve upon its dismal showing of just 5 points – 2 wins and 1 no result from the 10 matches it has played so far. And yet, because RCB has one of the finest teams comprising of some of the who’s who of the global cricketing fraternity, the broadcast of the matches that the team has played have managed to draw a huge number of eyeballs.

As per Broadcast Audience Research Council of India (BARC) 17 of 2017 week (Saturday, 22 April 2017 to Friday, 28 April 2017), IPL match 27 on Sunday, 23 April between Kolkata Knight Riders (KKR) vs RCB garnered the highest weekly Impressions of 26,096 (000s) Sums on Sony Max, Sony Six, Sony ESPN (SD + HD). Of the 9 matches (9 matches plus one wash out) that were aired in week 17, another RCB match – match 31 on Thursday, 27 April – RCB’s encounter Gujarat Lions (GL) drew the fourth largest cricket audiences in the week with Impressions of 23,232 (000s) Sums. Yes, RCB did manage to put on a very poor performance and lost both the matches

The next best ratings for week 17 were those for match 30 on Wednesday, 26 April between Rising Pune Supergiant (RTS) and KKR with Impressions of 26,083 (000s) Sums on the same Sony Network channels. Match 28 on Monday 24 April between RPS and Mumbai Indians (MI) managed the third most viewers with Impressions of 24,778 (000s) Sums.

May 8, 2017