ITV

Tag: BARC

  • Colors tops urban market: BARC week 43

    Colors tops urban market: BARC week 43

    MUMBAI: Zee Anmol continued to dominate the Hindi GEC (U+R) and rural market whereas this week Colors has topped the charts of Hindi GEC urban market and garnered the first position, according to Broadcast Audience Research Council (BARC) all India data.

    DD National is the new entrant in rural market as Sony Entertainment exits.

    Hindi GEC

    Zee Anmol continued to lead the genre with 680454 Impressions (000s) followed by Star Bharat in the second position with 658655 Impressions (000s) and Zee TV in third place with 651461 Impressions (000s).

    Sony Pal stood at number four with 590647 Impressions (000s) and Colors at five with 585745 Impressions (000s).

    Sony Entertainment Television, Star Plus and Rishtey grabbed sixth, seventh and eighth slots with 486356 Impressions (000s), 478712 Impressions (000s) and 428369 Impressions (000s) respectively. Sab TV and Star Utsav bagged ninth and tenth spots with 404768 Impressions (000s) and 340404 Impressions (000s) respectively.

    Hindi GEC rural

    Zee Anmol, Sony Pal and Star Bharat are at first, second and third slots respectively with 536136 Impressions (000s) sum, 411736 Impressions (000s) sum and 359652 Impressions (000s) sum.

    Rishtey, Zee TV and Star Utsav are at fourth, fifth and sixth positions with 316529 Impressions (000s), 273574 Impressions (000s) and 260020 Impressions (000s) sum respectively.

    DD National, Big Magic, Colors and Star Plus are at seventh, eighth, ninth and tenth positions respectively with 224594 Impressions (000s), 181926 Impressions (000s), 175388 Impressions (000s) and 154283 Impressions (000s) sum.

    Hindi GEC urban

    This week, Colors has bagged leadership position with 410356 Impressions (000s) followed by Zee TV on second with 377886 Impressions (000s) and Sony Entertainment Television with 354255 Impressions (000s) stood at number three. Star Plus bagged the fourth spot with 324428 Impressions (000s).

    Sab TV, Star Bharat and Sony Pal stood at fifth, sixth and seventh with 301854 Impressions (000s), 299002 Impressions (000s) and 178911 Impressions (000s).

    &TV, Zee Anmol and Rishtey garnered eighth, ninth and tenth slots with 152958 Impressions (000s), 144317 Impressions (000s) and 111840 Impressions (000s) respectively.

  • Colors regains no 1 spot in urban HSM: BARC week 41

    Colors regains no 1 spot in urban HSM: BARC week 41

    MUMBAI: Colors has got its mojo back as it replaced Sony Entertainment Television to claim number one position in week 41 of Broadcast Audience Research Council (BARC) all India data.

    On the other hand, Zee Anmol continued to lead the Hindi GEC (U+R) and rural market.

    Hindi GEC

    Zee Anmol continued to lead the genre with 757146 Impressions (000s) followed by Zee TV in second position with 656892 Impressions (000s) and Star Bharat in third place with 634922 Impressions (000s).

    Colors stood at number four with 609841 Impressions (000s) and Sony Entertainment Television at five with 565636 Impressions (000s).

    Sony Pal, Star Plus and Sab TV grabbed sixth, seventh and eighth slots with 526821 Impressions (000s), 485656 Impressions (000s) and 354597 Impressions (000s) respectively.

    Star Utsav and Rishtey bagged ninth and tenth spots with 320306 Impressions (000s) and 301051 Impressions (000s) respectively.

    Hindi GEC Rural

    Zee Anmol, Sony Pal and Star Bharat are at first, second and third slot respectively with 587557 Impressions (000s) sum, 357612 Impressions (000s) sum and 341747 Impressions (000s) sum.

    Zee TV, Star Utsav and Rishtey are at fourth, fifth and sixth positions with 263947 Impressions (000s), 238689 Impressions (000s) and 216264 Impressions (000s) sum respectively.

    Colors, Star Plus, Sony Entertainment Television and Big Magic are at seventh, eighth, ninth and tenth positions respectively with 185122 Impressions (000s), 149972 Impressions (000s), 147309 Impressions (000s) and 145187 Impressions (000s) sum.

    Hindi GEC Urban

    Colors took the first position with 424179 Impressions (000s) followed by Sony Entertainment Television at second position with 418327 Impressions (000s) and Zee TV in third with 392945 Impressions (000s).

    Star Plus bagged fourth spot with 293175 Impressions (000s).

    Star Bharat, Sab TV and Zee Anmol stood at number fifth, sixth and seventh with 293175 Impressions (000s), 261113 Impressions (000s) and 169589 Impressions (000s).

    Sony Pal, &TV and Rishtey garnered eighth, ninth and tenth slots with 169209 Impressions (000s), 156696 Impressions (000s) and 84786 Impressions (000s) respectively.

  • Colors Infinity climbs two slots and Food Food enters top 5

    Colors Infinity climbs two slots and Food Food enters top 5

    MUMBAI: Colors Infinity SD climbs two slots in the English entertainment genre according to all-India BARC week 41 data. AXN dropped two slots to fourth position in the English movies genre.

    Discovery Channel retained its leadership in the infotainment genre, whereas Food Food made an entry in the top 5-lifestyle channels’ list while NDTV Good Times dropped out of the list.

    English Entertainment

    Comedy Central sits on top position with 360 Impressions (000s) sum. Colors Infinity SD climbs two slots to the second position with 302 Impressions (000s) sum followed by Zee Cafe with 241 Impressions (000s) sum. AXN dropped two slots to fourth position with a slight dip in the ratings with 161 Impressions (000s) sum as compared to last week’s 221 Impressions (000s) sum. Star World sits at fifth position with 143 Impressions (000s) sum.

    English Movies

    Star Movies and Sony Pix retain their first and second position with 2401 Impressions (000s) sum and 2241 Impressions (000s) sum respectively. MNX and Movies Now sits at third and fourth position with 2150 Impressions (000s) sum and 2067 Impressions (000s) sum respectively followed by HBO on fifth slot with 1473 Impressions (000s) sum.

    Infotainment

    Discovery channel retained its leadership with 3138 Impressions (000s) sum in the infotainment genre while Animal Planet jumped to the second position with 2994 Impressions (000s) sum.

    History TV18 stood third this week with 2566 Impressions (000s) sum from the second position in week 38.

    Nat Geo Wild and National Geographic Channel retained their fourth and fifth positions respectively with 2217 Impressions (000s) sum and 2163 Impressions (000s) sum.

    Lifestyle

    Living Foodz, Fox Life, FYI TV18 and TLC retained their first, second, third and fourth position respectively with 1342 Impressions (000s) sum, 821 Impressions (000s) sum, 776 Impressions (000s) sum and 662 Impressions (000s) sum.

    Food Food made a new entry in the last position this week replacing NDTV Good Times with 564 Impressions (000s) sum.

  • Dominance of Republic TV continues as genre ratings plunge

    Dominance of Republic TV continues as genre ratings plunge

    BENGALURU: The Arnab Goswami-led Republic TV continued to lead the English News genre as the combined weekly ratings of the top 5 English News channels for week 41 (Saturday, 7th October 2017 to Friday, 13th October 2017) reached a new nadir – the lowest ratings in the second half year of 2017 to date.

    The combined weekly ratings of the top 5 English News channels (All India (U+R) : NCCS AB : Males 22+ Individuals) in week 41 of 2017 according to Broadcast Audience Research Council of India (BARC) were a measly 1.986 million impressions, lower than the peak viewerships of the top two channels in some weeks of 2017. The combined ratings of the top 5 English News channels in week 41 were the fifteenth lowest in 2017 to date. It may be noted that ratings for week 21 have not been considered in this paper.

    Despite topping the genre, Republic TV reported its lowest ratings since it launched on 6 May 2017 (Week 19 of 2017) – the channel scored just 0.685 million weekly impressions. Another regular in BARC’s weekly list of top 5 English News channels – CNN News 18, also garnered its lowest weekly ratings for the year to date in week 41 of 2017. The channel was ranked 5 in week 41 with 0.173 million weekly impressions.

    Goswami’s previous employer – Times Now was ranked second in week 41 of 2017 – its usual rank after the launch of Republic TV, scoring its eighth lowest viewership in 2017 to date with 0.59 million weekly impressions. India Today Television scored its fourth lowest ratings in 2017 to date with 0.286 million weekly impressions in week 41 of 2017. India Today TV was ranked fourth in week 41 of 2017, after NDTV 24×7 that scored 0.252 million weekly impressions at third place. It may be noted that NDTV 24×7 has not found a place in the weekly top 5 English News channels during all the 41 weeks of 2017 till date, hence its ratings relative to other weeks in 2017 have not been mentioned in this paper.

    In the meantime, just post 1100am when detailed BARC data is released to paid subscribers, both the leading English News genres channels – Republic TV and Times Now continued their online tirade, each claiming numero uno status in the genre after slicing and dicing BARC data in a manner than showed each in good light. It may be noted that BARC data is generally released on Thursday for the previous Saturday to Friday period at 1100 hours to paid subscribers. Data for top 5 or top 10 channels or programmes or advertisers is also released on Thursday to the public at 1300 hours on its website.

  • Kids channels ensure strong lineup for Diwali season

    Kids channels ensure strong lineup for Diwali season

    MUMBAI: Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

    Since this is the first Diwali for Sony Yay!, which was launched in April this year, the channel has planned a new campaign – ‘Jholmaal Bhari Diwali’, which includes new episodes of shows.  On-ground activations include inviting families for the two-hour show of ‘Sab jholmaal hai’ where children are made to play games.

    Brand ambassador Tiger Shroff will turn professor on television. Titled ‘Tiger Ki Jholmaal Paatshalla’, he will be teaching lessons to the toons of ‘Sab Jholmaal Hai’. The main presenting sponsor for the campaign is Dabur Red Paste and others like Hersheys, Dominoes Pizza, HUL and Lifebuoy.

    Nickelodeon, which garnered first position in BARC’S week 40, is all set to double the celebrations for kids by premiering Motu Patlu in Hong Kong (Kungfu Kings 3) on 19 October at 2.30 pm.

    While today’s kids prefer watching cartoons like Doraemon or Shinchan or Chhota Bheem, Discovery Kids will be taking them back to the history of Diwali and Indian culture through animated classics like Ramayan (19 October, 11:00 am) , Mahabharat (20 October at 11 am) and Hanuman (19 October at 1.30 pm) Immortal 2, Pandavas (20 October at 1:30 pm).

    Discovery kids channel has used the voice-over of Amitabh Bachchan (Bheeshma), Vidya Balan (Draupadi), Ajay Devgn (Arjun), Sunny Deol (Bheem), Anil Kapoor (Karna) and Jackie Shroff (Duryodhan) in their upcoming mythological shows. Also Manoj Bajpayee, Juhi Chawla, Mukesh Khanna and Anupam Kher and Om Puri have given their voice for the movie – Little Krishna and Krishna aur Kans starting 19 October 2017.

    Channels want both children and parents to enjoy the cartoons together and spend quality time. Sony Yay! Business head Leena Lele Dutta affirms that channels do get premium rates during Diwali. However, she denies reports that advertisers have stayed away from TV this season. “Fortunately we have not noticed this. In fact every week we had almost 7-8 brands and 2-3 new clients coming on-board including most FMCG companies and brands targeting kids”, she adds.

    There’s another young adult’s all time favourite Disney channel which is making an effort for the children to have a ‘Dhamakedaar Diwali’.  Disney India’s kid’s cluster will air the movie Brave and Frozen, while continuing Best of Luck Nikki for families. PJ Masks, a popular animated series, will be aired between Monday and Thursday at 1 pm. For action lovers, Disney XD has planned Pokemon movies, along with the premiere of the movie Darkrai Dost Ya Dushman and a special Marvel Stunt block.

    Disney India’s sister channel—Hungama, is also set to celebrate Diwali all week with special episodes of Perman, Friday movie specials and festive packaging to enhance the mood.

  • BARC shows it cares for children

    BARC shows it cares for children

    MUMBAI: BARC India is treading the path of altruism by adopting four public schools and an alumni hub in Mumbai to provide them with better educational facilities and make it fun.

    The initiative titled BARCares will commence from Diwali and the schools cater to the underprivileged parts of the community. BARC India CBO Romil Ramgarhia says, “We believe an initiative like this, on behalf of our stakeholders, not only adds value but also adds commitment for an overall enthused and motivated performance as a responsible joint industry body representing the three apex bodies of IBF, AAAI and ISA in our country.”

    The ratings agency isn’t bound by law to undertake any Corporate Social Responsibility (CSR) activities. “We are taking education for a cause to contribute for the sake of society,” adds Ramgarhia.

    BARC India has tied up with NGO Akanksha Foundation that has been working in this space for over 20 years and runs more than 20 schools in Pune as Akanksha schools helping more than 7000 students so far. The NGO conducts the first assessment to identify schools that need help.

    The four adopted schools are Wadi Bunder Mumbai Public School in Mazgaon, DN Nagar Mumbai Public School in Andheri, Natwar Nagar Mumbai Public School in Jogeshwari and Mahatma Phule Jyotibha Mumbai Public School in Masjid Bunder. Donated items include functional desktops, laptops, whiteboards, atlas, desks, chairs, curtains, fans, paints and paintbrushes.

  • Republic TV tops once again as genre ratings fall

    Republic TV tops once again as genre ratings fall

    BENGALURU: Republic TV juggernaut continued its relentless dominance of the Indian English News genre according to Broadcast Audience Research Council of India (BARC) weekly viewership for week 40 of 2017 (Saturday, 30 September 2017 to Friday, 6 October 2017). The Arnab Goswami led channel has been leading the genre right from its launch 22 weeks ago in week 19 of 2017.

    However, BARC data for top 5 English News channels (All India (U+R) : NCCS AB : Males 22+ Individuals) reveals that the combined viewership of the top 5 channels of the genre plunged to lowest ever since week 22 of 2017. Also, Republic TV’s ratings in week 40 of 2017 were the lowest ever since its commencement. It may be noted that week 21 ratings have not been considered in this paper, because the other channels supported by the News Broadcasting Association had stripped their BARC audio watermarks to disallow viewership measurement in protest against what they termed as unfair practices by Republic TV. The errant channels returned to the BARC fold in week 22 of 2017.

    Republic TV with 840,000 weekly impressions (Sums) for week 40 of 2017 led the genre, followed by the channel it had disposed from numero uno position when it was launched – The Times Group’s flagship English News channel Times Now that stood at second place with 717,000 weekly impressions (Sums). The previous lowest viewership ratings of Republic TV was in weeks 25 and 27 of 2017 – 868,000 weekly impressions (Sums).

    The Prannoy and Radhika Roy led NDTV 24 x 7 climbed to third place in the genre with 347,000 weekly impressions (Sums) in week 40 from fifth rank in week 39 when it had garnered 328,000 weekly impressions (Sums).

    NDTV 24×7 was followed by India Today Television at fourth place in week 40 of 2017 with 338,000 weekly impressions (Sums). In week 39 also the channel was ranked fourth with 353,000 weekly impressions (Sums). CNN News 18 dropped two ranks to fifth place in week 40 of 2017 with 244,000 weekly impressions (Sums). The channel had scored 368,000 weekly impressions (Sums) in week 39.

    Overall, the Indian English News genre lost viewership in week 40 of 2017 – the combined ratings of the top 5 channels was 2,486,000 weekly impressions the lowest since week 22 of 2017 when the combined ratings of the top 5 channels was 2,463,000 weekly impressions. In week 39, the combined viewership of the top 5 English News channels was 2,888,000 weekly impressions. Please refer to the figure below for the combined ratings of the top 5 English News channels for weeks 1 to 40 of 2017.

    public://barc-republic.jpg

  • English Ent.: Discovery regains lead, Movies Now slips two slots

    English Ent.: Discovery regains lead, Movies Now slips two slots

    MUMBAI: Discovery Channel has regained its leadership in the infotainment genre, albeit with a fall in their ratings as compared to the previous BARC week. NDTV Good Times made an entry into the Top 5 list securing fifth position, replacing Food Food.

    Infotainment

    Discovery Channel emerged as the leader with 3127 Impressions (000s) sum in the infotainment genre in BARC week 40 while History TV18 slipped to the second position with 2970 Impressions (000s) sum.

    Animal Planet, National Geographic Channel and Nat Geo retained their respective third, fourth and fifth positions with 2407 Impressions (000s) sum, 2335 Impressions (000s) sum and 2258 Impressions (000s) sum.

    Lifestyle

    Living Foodz with 1202 Impressions (000s) sum retained its leading position, albeit with a fall in the ratings as compared to last week’s 1452 Impressions (000s) sum.

    Fox Life secured the second position, witnessing an increase in the ratings with 1083 Impressions (000s) sum as compared to 835 Impressions (000s) sum in the previous week. FYI TV18 slipped a slot to the third position with 1014 Impressions (000s) sum but with a fall in the ratings as compared to the last week.

    TLC retained its fourth position with 712 Impressions (000s) sum whereas NDTV Good Times made an entry gaining fifth position with 422 Impressions (000s) sum.

    English Entertainment

    Comedy Central with a decent hike in ratings sits at the top position with 340 Impressions (000s) sum as compared to the last week’s 296 Impressions (000s) sum. AXN climbed two slots to reach the second position with a slight increase in the ratings with 221 Impressions (000s) sum followed by Zee Cafe, witnessing a fall in the ratings.

    Colors Infinity SD slipped a slot to reach the fourth position with 202 Impressions (000s) sum with a slight dip in the ratings. Star World sits at the fifth position with 192 Impressions (000s) sum.

    English movies

    Star Movies bagged the top position witnessing a slight decrease in ratings. Sony PIX and MNX climbed a slot each to the second and third positions respectively with 2533 Impressions (000s) sum and 2406 Impressions (000s) sum.

    Movies Now slipped two slots to reach the fourth position with 2390 Impressions (000s) sum followed by HBO at the fifth position with 1517 Impressions (000s) sum.

  • Sony GEC climbs to top position in urban market in BARC wk 40

    Sony GEC climbs to top position in urban market in BARC wk 40

    MUMBAI: Backed by KBC, Sony Entertainment Television has bagged the leadership position in the GEC urban market in week 40 of Broadcast Audience Research Council (BARC) all-India data.

    Zee Anmol has retained its numero uno position the Hindi GEC (U+R) market. Colors jumped to the number two position in (U+R) market and Star Bharat grabbed the number three position in the same market.

    GEC (U+R)

    Zee Anmol bagged the first position with 786847 Impressions (000s). Colors jumped from the fifth position to second this week with 626274 Impressions (000s) followed by Star Bharat on the third position with 624082 Impressions (000s) and Zee TV on the fourth position with 616889 Impressions (000s).

    Sony Entertainment Television has pocketed the fifth spot with 604669 Impressions (000s) sum.

    Sony Pal, Star Plus and Rishtey stood at number six, seven and eighth positions with 546386 Impressions (000s), 507172 Impressions (000s) and 371110 Impressions (000), respectively.

    Sab TV and Star Utsav bagged ninth and tenth spots with 358913 Impressions (000s) an 345438 Impressions(000s).

    GEC (rural)

    In this market, Zee Anmol, Sony Pal and STAR Bharat respectively bagged the first, second and third positions garnering 618792, 381567 and 339403 Impressions (000) sum.

    Rishtey, STAR Utsav and Zee TV pocketed the fourth, fifth and sixth positions with 275668, 263901 and 249720 Impressions (000) sum, respectively.

    At the seventh, eighth, ninth and tenth positions are Colors with 191864 Impressions (000) sum, STAR Plus with 161369 Impressions (000) sum, Sony Entertainment Television with 161170 Impressions (000) sum and Big Magic with 153662 Impressions (000) sum.

    GEC (Urban)

    In this market, Sony Entertainment Television bagged the first position with 443498 Impressions (000s) sum.

    Colors, Zee TV and STAR Plus pocketed the second, third and fourth positions respectively with 434409, 367169 and
    345802 Impressions (000s) sum.

    STAR Bharat with 284679 Impressions (000s) sum, SONY SAB with 257118 Impressions (000s) sum and Zee Anmol with 168055 Impressions (000s) sum grabbed the fifth, sixth and seventh positions, respectively.

    At the eighth, ninth and tenth positions are — Sony Pal with 164818 Impressions (000s) sum, &TV 161778 with Impressions (000s) sum and Rishtey with 95442 Impressions (000s) sum.

  • LoveBytes 2: SonyLiv’s Sodhi says prime focus is youth issues; international Aus matches after Diwali

    LoveBytes 2: SonyLiv’s Sodhi says prime focus is youth issues; international Aus matches after Diwali

    MUMBAI: What happens when love revisits your door and you decide whether to let it in or not. This is today’s basic situation which youth is facing, according to SonyLiv team.

    Addressing this confusing state of mind that most of us go through, SonyLiv takes on the concept of love, break-ups, unrequited love and the repercussions of the ‘second chances’ with the second season of its signature web series LoveBytes, with LuvIt.

    The new season got under way on 11 October 2017.

    SonyLiv EVP and digital business head Uday Sodhi said, “Season first was a great success in terms of gaining audience. We wanted to create a new audience for OTT. And now, we have audience who would come to us to watch our originals. LoveBytes season 2 is an expensive series with six television actors in it, and the production cost per episode is more than the cost of a television episode. The shooting of LoveBytes season 2 has been done on locations in Mumbai, Lonavala and Madh Island.”

    LoveBytes season 2 came after two years of season 1, which released in September 2015. Sodhi said, “In the last two years, we have experimented with 40 originals on our platform. Besides our sports, movies and shows offerings, originals became a new category for us which brings in a lot of digital natives who live and breathe digitally. Hence, it has created a bigger buzz for us. Therefore, we are creating more shows based on issues related to urban audience, related to youth and issues which common people face in their day to day life.”

    SonyLiv team says, “LoveBytes Season 1 beautifully encapsulates the nitty-gritties of relationships and sheds light on the things that are necessary for an urban relationship to sustain itself. The first season took us through the clicks and clashes between Ananya (Sukhmani Sadana) and Abhishek (Kushal Punjabi), a new-age couple.”

    “The first season ended on a bitter note with the lead couple Ananya and Abhishek ending their relationship. After the success of season 1, the second season takes on from there and revolves around how the two of them are dealing with their lives after choosing their individual paths. This season also introduces characters like Gunjan (Shweta Gulati), Varun (Manish Goel), Soniya (Manasi Scott) and Vikram (Ayaz Khan) who impact the relationship of Ananya and Abhishek in their own ways. The series underlines the journey of these characters, all while discovering the true meaning of love.”

    About BARC India entry into digital measurement, Sodhi said, “When there is an industry standard on the point of measurement, it helps industry to grow. We are excited about it. OTT measurement will become easier and transparent, so we are participating in the process and giving all information to BARC.”

    After Diwali, Sodhi said, SonyLiv will be streaming all men’s international matches played in Australia, beginning with the Ashes Series in November 2017 played between England and Australia.