Tag: BARC

  • Sony Pix climbs to the top after 15 weeks in BARC ratings

    Sony Pix climbs to the top after 15 weeks in BARC ratings

    MUMBAI: Sony Pix climbs to the top spot from the third position in the English movies genre with a hike in ratings for Broadcast Audience Research Council (BARC) week 47 all India ratings. Star Movies drops a slot from its pole position. Comedy Central stays on top in the English entertainment genre. Zee Cafe climbs two spots to the second position. In English movies genre, MNX drops two slots to the fourth position.

    English Movies

    Sony Pix tops the chart with 3134 impressions (000s) sum as compared to last week’s 2556 impressions (000s) sum. Sony Pix was on top in week 31 with 3100 impressions (000s) sum last time. Star Movies drops a slot to the second position with 3001 impressions (000s) sum compared to last week’s 3304 impressions (000s) sum. Movies Now climbs a spot to the third position with a slight increase in ratings with 2540 impressions (000s) sum. MNX, with a big drop, comes to the fourth position from second with 2150 impressions (000s) sum. HBO sits at fifth position with 1564 impressions (000s) sum.

    Top shows in the genre were Jurassic Park on Movies Now followed by Apocalypto on Sony Six.

    English Entertainment

    Comedy Central, with a slight increase in ratings, comfortably sits at the top slot with 421 impressions (000s) sum. Zee Cafe climbs two slots to the second position with 347 impressions (000s) sum followed by Colors Infinity SD with 232 impressions (000s) sum. Star World, witnessing a deep fall in ratings, drops two slots to the fourth position with 194 impressions (000s) sum as compared to 328 impressions (000s) sum last week. AXN stays in the fifth position with 153 impressions (000s) sum.

  • Four Star India channels among top 10 channels across genres

    Four Star India channels among top 10 channels across genres

    BENGALURU: Four channels from the Star India network made it to the Broadcast Audience Research Council (BARC) weekly list of top 10 channels across genres (all India (U+R) : 2+ Individuals) for week 47 of 2017 (Saturday, 18 November 2017 to Friday, 24 November 2017). They were: The recently renamed and re-launched free to air (FTA) Hindi GEC Star Bharat, the network’s acquired flagship Telugu GEC Star Maa, Star India’s flagship Hindi GEC Star Plus and another FTA Hindi GEC Star Utsav. Like the last two weeks (weeks 45 and 46 of 2017), Kya Haal Mr. Paanchal on Star Bharat found a place amongst BARC’s weekly top five Hindi GECs during primetime (1800 – 2330 hrs) : 2+ Individuals list in the HSM (U+R) market.

    Seven Hindi GEC channels, of which four are FTA and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC space made it to the top 10 channels across genre list for week 47 of 2017. From the networks’ perspective, four channels from Star India; two channels each from Zee Entertainment Enterprises Limited (Zeel) and Sony Pictures Network India (SPN); and one channel each from the Sun Network and Network 18 made up the top 10 channels across list for the week under review.

    The Sun Network’s flagship Tamil GEC Sun TV comfortably led the across genres list, far ahead of the pack, with 1026.854 million weekly impressions. Quite obviously, Sun TV also led BARC’s top five Tamil channels in the Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals market. As has become a norm, all the five programmes in BARC’s top five Tamil channels during primetime (1800 – 2330 hrs) : 2+ Individuals were from Sun TV.

    Zeel’s flagship Hindi GEC Zee TV was second in the across genres list for week 47 of 2017 with 700.720 million weekly impressions. Three programmes on Zee TV – both the Ektaa Kapoor led Balaji Telefilms productions – Kumkum Bhagya and its spinoff Kundali Bhagya and the Rajshri Productions produced Piya Albela, were among BARC’s weekly top five Hindi GEC – HSM (U+R) programmes list during primetime. Both the Bhagya shows were among the top programmes in the Hindi GEC – HSM (U) market during the period under review.

    Zee TV’s Hindi GEC FTA sibling Zee Anmol was at third rank in the top 10 programmes across genres list for the week under review with 662.757 million weekly impressions. Zee Anmol topped BARC’s weekly list of top 10 channels in the HSM (U+R) and HSM (R) market. Two programmes on Zee Anmol – the Sphere Origins-produced Ganga and Grazing Goat Pictures-produced Jamai Raja on Zee Anmol were among the top five programmes in the Hindi GEC (R) market for week 47 of 2017.

    Network 18’s flagship Hindi GEC Colors was ranked fourth in week 47 of 2017 with 638.174 million weekly impressions. Colors topped BARC’s top 10 channels list in the HSM (U) market. The Mahesh Bhatt – Gurudev Bhalla Productions produced Udaan was among the top five programmes in the Hindi GEC – HSM (U) market during primetime.

    Star Bharat, with 638.152 million weekly impressions, was fifth in the weekly top 10 channels across genres list followed by SPN’s women-focused Hindi FTA Sony Pal, with 584.135 million weekly impressions, was ranked sixth in week 47 of 2017. India’s longest running sitcom Taarak Mehta Ka Ooltah Chashmah was among the top five programmes in the Hindi GEC – HSM (U+R) and Hindi GEC – HSM (R) markets during primetime. The Optimystix Entertainment-produced Baal Veer on Sony Pal was also among the top five programmes in the Hindi GEC – HSM (R) market.

    SPN’s Hindi movies channel Sony Max was at seventh rank in week 47 of 2017 with 579.031 million weekly impressions. Hindi feature films DJ in the HSM (U+R), (R) and (U) markets NCCS All : 2+ Individuals and The Return of Rebel in the HSM (R) and (U) markets; and 3 Idiots in the HSM (U) markets were among the top five programmes lists.

    Star Maa was at eighth rank in week 47 of 2017 with 552.043 million weekly impressions. Needless to say, the channel topped BARC’s top five Telugu channels in the AP/ Telangana (U+R): NCCS All : 2+ Individuals markets during the week. Karthika Deepam on Star Maa was among the top 5 Telugu programmes during primetime list in the week under review.

    Star Plus was ranked ninth in week 47 of 2017 in BARC’s weekly list of top 10 channels across genres with 524.336 million weekly impressions. The Balaji Telefilms-produced soap opera Ye Hai Mohabbatein found a place among the top five programmes in the Hindi GEC – HSM (U) market list. Star Utsav was ranked tenth in the list with 510.229 million weekly impressions.

  • Kumkum Bhagya boosts Zee TV viewership across genres

    Kumkum Bhagya boosts Zee TV viewership across genres

    BENGALURU: That both the Bhagya soaps (Kumkum Bhagya and its spinoff Kundali Bhagya) from Ektaa Kapoor’s Balaji Telefilms’ stable have been pushing up viewership for Zee Entertainment Enterprises Limited’s (Zeel) flagship Hindi GEC, Zee TV, seems to be a given. Another comedy sitcom from Optimystix Entertainment, Kya Haal Mr. Panchaal, has been bringing in audiences for Star India’s free-to-air (FTA) Hindi GEC, more so from the overall Hindi-speaking markets (HSM) and a big chunk of the HSM rural markets.

    Probably one of the longest-running sitcoms in the genre, Taarak Mehta ka Ooltah Chashmah, has continued to bring in and maintain eyeballs for Sony Pictures Network India’s (SPN) women-focussed Hindi GEC Sony Pal. SPN’s Hindi movies channel Sony Max has often been among the ten most-watched channels across genres, more so when it features the IPL. In week 46 of 2017, Sony Pal was aided by three films–Kanchana Returns, Salman Khan-starrer Sultan, and Son of Satyamurthy–to find a place among the top-10 channels across genres.

    And the results show by the very presence of these channels in Broadcast Audience Research Council (BARC) weekly data for the top-10 channels across channels (All India (U+R) : 2+ individuals) for week 46 of 2017 (Saturday, 11 November 2017 to Friday, 17 November 2017).

    One channel each from the Tamil GEC and Hindi Movies genres, two channels from the Telugu GEC genre and six channels from the Hindi GEC genre made it to the top 10 channels across genres list this particular week. Another way to put it – three channels from Zeel, two channels each from or associated with Star India, SPN and Network18 made it to the top 10.

    Continuing the top position that it seems to have reserved for itself (except during IPL) was the Sun Network’s flagship Tamil GEC Sun TV with 1,088.566 million weekly impressions. As has also become the norm, all the top-five programmes from the Tamil Nadu and Puducherry urban and rural markets (NCCS All : Prime Time [1800 – 2330 hrs] : 2+ Individuals) were also from Sun TV.

    At second place in the across genres list was Zeel’s flagship Hindi GEC Zee TV with 724.307 million impressions followed by Viacom18 flagship Hindi GEC Colors with 668.894 million weekly impressions at third place. Close on the heels of Colors was Zeel’s FTA Hindi GEC Zee Anmol with 665.740 million weekly impressions at fourth place aided to some extent by the soap Gangaa.

    At fifth place was Star India’s Star Bharat with 664.785 million weekly impressions, followed by SPN’s Sony Pal with 633.434 million weekly impressions at sixth place. Star Plus was at seventh place with 558.510 million weekly impressions followed by the Network 18 associated Telugu GEC ETV Telugu with 522.225 million weekly impressions at eighth place.

    SPN’s Hindi movies channel Sony Max was at ninth place in week 46 of 2017 with 519.599 million weekly impressions followed by Zeel’s Telugu GEC Zee Telugu with 490.687 million weekly impressions at tenth place.

  • Republic TV, Times Now viewership moves up as genre ratings fall

    Republic TV, Times Now viewership moves up as genre ratings fall

    BENGALURU: The two top-ranked channels of the Indian English news genre saw small increases in their weekly viewership in week 46 of 2017 (Saturday, 11 November 2017 to Friday, 17 November 2017, period, week under consideration) as compared to the nadir of the previous week. Data from the Broadcast Audience Research Council (BARC) show that the genre topper from the time of its launch 28 weeks ago Republic TV saw its ratings increase to 0.566 million weekly impressions in week 46 from 0.524 million weekly impressions in week 45. The second-ranked Times Now saw its ratings increase to 0.502 million weekly impressions during the week under consideration from 0.489 million weekly impressions in the previous week.

    The other three channels from the top five English saw no change in ranks, but decline in viewership in the period as compared to week 45. They were: NDTV 24×7 at third place with 0.260 million weekly impressions (0.299 million weekly impressions in week 45); India Today Television with 0.250 million weekly impressions (0.295 million weekly impressions in week 45); and CNN News18 with 0.185 million weekly impressions (0.205 million weekly impressions in week 45).

    Genre ratings continue declining

    The English news genre has seen a decline in ratings over the past few weeks. Analysis of BARC data for the combined ratings of the top five English news channels for weeks 1 to 46 of 2017 increased from the lowest viewership to date of 1.179 million weekly impressions in week 2, to the highest viewership in week 11 to date of 4.987 million weekly impressions. The ratings then started to decline until week 19 of 2017 which saw the launch of the Arnab Goswami-led Republic TV.

    In week 19 of 2017, the genre witnessed its second-highest combined weekly ratings of top five channels to date of 4.282 million weekly impressions. Republic TV has topped the genre right from the first week of its launch to date in 2017. Goswami’s channel helped increase the genre’s overall ratings, but its eyeball pull could only retard the slow decline that the genre has seen since then as can be seen from the chart below.

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    Since news is event-driven, the above statements also are evident if one were to go by the four week average weekly impressions of the combined ratings of the top five English news genre, rather than weekly numbers. It may be noted that the data for week 21 has not been considered in this paper and hence the four week average weekly impressions of 2.6327 million for the W22-24 period is a three-week average. Further, the number for the last point on the graph (W45-46) of 1.7895 weekly impressions is a 2-week average.

    In week 11 of 2017 (Weeks 9 to 12), elections results in five states of the country were announced and hence the ratings of news channels peaked. Weeks 13 to 16 saw a decline in the genre’s ratings because week 14 of 2017 saw the launch of the Indian Premier League. Weeks 17 to 20 were Republic TV’s launch period and as everyone wanted to see how Goswami would perform, the genre’s ratings climbed to a four week average of 2.972 million. The average of weeks 22-24 was a small blip, and since the other English News channels withdrew themselves from BARC ratings, the data will not be discussed any further here.

    Weeks 25 to 28 numbers for the top five channels saw the 4-week average ratings climb smartly to 2.9155 million weekly impressions, followed by the highest four week average of the genre in 2017 until now of 3.2695 million weekly impressions in weeks 29 to 32. As is evident from the figure below, the genre’s 4-week average ratings have only declined since then.

    Ratings for the same period of the previous year can’t truly be compared to see if decline is a periodic trend because news is generally event driven as mentioned above. For example, in 2016, demonetisation was announced on November 8; in week 28 of 2017, ratings of the Hindi news genre peaked because the Supreme Court’s Ram Rahim verdict was announced in that week.

  • Republic TV continues to lead English news genre despite bumps

    Republic TV continues to lead English news genre despite bumps

    BENGALURU: Broadcast Audience Research Council of India’s (BARC) weekly data for week 45 of 2017 (Saturday, 4 November 2017 to Friday, 10 November 2017) reveals that Republic TV’s viewership has reached a new low point since it was launched in May 2017. Despite garnering just 0.524 million weekly impressions during the week under consideration, Republic TV still led the Indian English news genre for the 27th week in a row right from its launch week—week 19 of 2017. The Arnab Goswami-led channel has steadfastly held on to the first rank that it grabbed from Times Now in week 19, garnering genre-topping viewership of 2.117 million weekly impressions. Even if one were to eliminate data for week 21 when the other Indian English news channels with the backing of the News Broadcasters Association (NBA) withdrew from BARC ratings, Republic TV has had a remarkable run so far.

    With a dip in Republic TV ratings, the combined ratings of the top-five channels (All India (U+R): NCCS AB: Males 22+ Individuals) during week 45 have also dipped to the lowest ratings ever since the launch of Republic TV. The combined weekly ratings of the top-five English news channels for the week under consideration are just 1.816 million impressions, much lower than the impressions that Republic TV alone had garnered in week 19 of 2017.

  • Rural India props up PKL 5 viewership with 75 per cent contribution

    Rural India props up PKL 5 viewership with 75 per cent contribution

    MUMBAI: It was five years ago that kabbadi went from being a game played in playgrounds to captivating the largely cricket-crazy sports audience in India. The fifth season of Vivo Pro Kabaddi League (PKL), India’s most watched non-cricketing property, garnered 1.6 billion impressions for the live telecast according to Broadcast Audience Research Council of India (BARC).

    PKL pocketed 3.3 billion gross impressions which is calculated at 30 minutes interval as per the data given by the broadcaster. There is some duplication involved in the gross impressions since the same person could have viewed the programme on two occasions.

    Surprisingly, 75 per cent of the total viewership came from rural areas and 43 per cent of viewers were female. Star Sports First, the free to air channel, attracted 31 per cent of the total viewers as compared to its pay counterpart, Star Sports 2, which contributed to just 10 per cent. Indeed, the first week of the tournament itself led to Star Sports First leading the genre with 148,506 impressions.

     The season saw its opening in Hyderabad and finale in Chennai with 12 cities in between. The finale witnessed an 83 per cent rise over the previous year, garnering 25.4 million impressions. The fourth season finale got 13.9 million impressions.

    The 140 games in the fifth season grabbed 1.6 billion impressions vis-à-vis 561.1 million impressions during the 60 games last year. The average impressions per game in season 5 were 11 million as compared to season 4’s 9 million, a 22 per cent increase.

    The league also attracted new fans, including kids (2-14 years) and teenagers (15-21 years) with 19 per cent and 21 per cent share in the total number of viewers, respectively. Tamil Nadu was one of the most successful new markets with the league being televised on Star Sports 1 Tamil. PKL was also broadcast in Kannada on Star Suvarna Plus and Star Maa Movies in Telugu, apart from English and Hindi.

    This makes a strong case for advertisers to hop on board a property in which they had very little confidence in its inaugural season. The latest season saw a string of sponsors and partners for individual teams and several brands joined the bandwagon as the matches progressed. Sponsors included TVS Motors, Bajaj Electricals, and Gillette Mach3 Turbo.

    Star India EVP and head ad sales Anil Jayaraj had earlier revealed that the sponsorship revenue for this year was 320 per cent higher this year. The sponsors make approximately 15 times the return on their investment.

    Star India managing director Sanjay Gupta says that the current season’s aim was to push the boundaries. “India has truly embraced kabaddi. With an expanded league, there were 12 teams competing in more than 130 matches, spread across 13 weeks. That the love for kabaddi is cutting across geographies and demographics is self-evident. It is very heartening to see this response from millions of fans across the country, which has emphatically re-established kabaddi’s position as the most watched non-cricketing sport synonymous with the Vivo Pro Kabaddi League.”

     

  • FIFA U-17 WC caught 47 million viewers for SPN

    FIFA U-17 WC caught 47 million viewers for SPN

    MUMBAI: Sony Pictures Network’s (SPN) recent broadcast of the FIFA U-17 World Cup seems to have made a mark. 47 million viewers tuned in across India for the 22-day long event, as per data from Broadcast Audience Research Council (BARC) for 2+ All India urban+rural, pay sports channels.

    The Hindi and Bengali feeds were instrumental in adding 40 percent of the overall viewership. Regions like West Bengal, Northeast India and Kerala contributed a large chunk of viewers. 45 per cent of the audience was also female.

    Games played by team India saw an average 2.6 million impressions per game. The full house finals between England and Spain in Kolkata’s Salt Lake stadium on 28 October generated an average of 2.2 million impressions. SPN claims that its coverage of the World Cup got better ratings than other international football events like FIFA Confederations Cup 2017, English Premier League 2016-17, La Liga 2016-2017 etc.

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    SPN India president, sports and distribution business, Rajesh Kaul said, “It was a great privilege for India as a nation to host the FIFA U-17 World Cup and an incredible opportunity for us at Sony Pictures Networks India to broadcast the tournament and bring football to the forefront in India. Our efforts towards leveraging and enhancing the popularity of the FIFA U-17 World Cup have yielded excellent results and we hope that this will be a pivotal point for the rise of football in India.”

  • Zee TV leads Hindi GEC (R+U) & urban market: BARC week 44

    Zee TV leads Hindi GEC (R+U) & urban market: BARC week 44

    MUMBAI: Zee TV dominates two markets this week – the Hindi GEC (U+R) and Urban markets- according to Broadcast Audience Research Council (BARC) all India data.

    Zee Anmol continued to rule the rural market where Dangal TV is the new entrant.

    Hindi GEC

    Zee TV has garnered the top slot this week with 741062 Impressions (000s) followed by Star Bharat on second position with 698635 Impressions (000s).

    Zee Anmol fell to third position with 676733 Impressions (000s).

    Sony Pal stood at number four with 593863 Impressions (000s) and Colors at five with 582344 Impressions (000s).

    Star Plus, Sony Entertainment Television and Sab TV grabbed sixth, seventh and eighth slots with 517871 Impressions (000s), 462257 Impressions (000s) and 379771 Impressions (000s) respectively. Star Utsav and Rishtey bagged ninth and tenth spots with 373404 Impressions (000s) and 370051 Impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol, Sony Pal and Star Bharat are at first, second and third slots respectively with 530044 Impressions (000s) sum, 405706 Impressions (000s) sum and 381969  Impressions (000s) sum.

    Zee TV, Star Utsav and Rishtey are at fourth, fifth and sixth positions with 297080 Impressions (000s), 284532 Impressions (000s) and 261172 Impressions (000s) sum respectively.

    DD National, Dangal TV, Colors and Star Plus are at seventh, eighth, ninth and tenth positions respectively with 244068 Impressions (000s), 190630 Impressions (000s), 171488 Impressions (000s) and 161722 Impressions (000s) sum.

    Hindi Urban GEC

    In urban GEC, Zee TV bagged the leadership position with 443982 Impressions (000s) followed by Colors at second slot with 410856 Impressions (000s) and Star Plus at third with 356148 Impressions (000s).

    Sony Entertainment Television, Star Bharat and Sab TV  stood at fourth, fifth and sixth with 334106 Impressions (000s), 316666 Impressions (000s) and 285031 Impressions (000s)

    Sony pal stood on number seven with 188157 Impressions (000s).

    &TV, Zee Anmol and Rishtey garnered eighth, ninth and tenth slots with 150009 Impressions (000s), 146688 Impressions (000s) and 108878 Impressions (000s) respectively.

     

  • Kumkum Bhagya and spinoff help Zee TV to second place in across genres

    Kumkum Bhagya and spinoff help Zee TV to second place in across genres

    BENGALURU: Over the past few weeks, Zee TV or its network sibling Zee Anmol have been ranked second and/or third in Broadcast Audience Research Council of India (BARC) weekly lists for top 10 channels across genre (All India (U+R) : 2+ Individuals). In week 42 of 2017, it was Sony Pictures Network India’s (SPN) Hindi Movies channel Sony Max with the help of the rerun of Baahubali 2 that was placed second in BARC’s weekly list of top 10 channels across genres (across genres list). In week 43 of 2017 (Saturday, 21 October 2017 to Friday, 27 October 2017) – the week after India’s biggest festival season of Diwali, it is Zee Entertainment Enterprises Limited’s (Zeel) flagship Hindi GEC Zee TV that has climbed back to second position in BARC’s across genres list. As in the past, the channel was once again supported by the Balaji Telefilms produced family drama soap Kumkum Bhagya and its spinoff Kundali Bhagya to attain the second place in the across genres list for week 43 of 2017. Both the soaps were amongst the top 5 Hindi GEC programmes HSM (U+R) during primetime (1800 – 2330 hrs) : 2+ Individuals The pole position of the across genres list belongs to the Sun Networks flagship Tamil GEC Sun TV (except during the annual Indian Premier League). Three channels from SPN, two channels each from or associated with Zeel, Star India and Network 18 and one channel from the Sun Network comprised the top 10 channels across genres for week 43 of 2017. From the genres perspective, seven Hindi GEC channels and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC made up BARC’s weekly list of top 10 channels across genres for week 43 of 2017. Two flagship Hindi GEC channels of two networks – Colors and Star Plus returned to the top 10 channels list across genres after a short hiatus. As mentioned above Sun TV was at first rank in week 43 of 2017 with 1,059.914 million weekly impressions followed by Zee TV with 700.976 million weekly impressions. Zeel’s FTA Hindi GEC Zee Anmol was at third place with 681.964 million weekly impressions. Star India’s FTA Hindi GEC Star Bharat was at fourth place in week 43 of 2017 with 668.004 million weekly impressions. Network 18’s (Viacom 18) flagship Hindi GEC Colors was at fifth place with 617.659 million weekly impressions, followed by SPN’s women focused Hindi GEC Sony Pal with 594.487 million weekly impressions at sixth place. Sony Max was seventh in week 43 of 2017 with 584.651 million weekly impressions. The Network 18 associated Telugu GEC ETV Telugu was at eighth place with 536.339 million weekly impressions followed by Star India’s flagship Hindi GEC with 529.028 million weekly impressions at ninth place. SPN’s flagship Hindi GEC aided by the Amitabh Bahchan anchored Kaun Banega Crorepati was at tenth place in week 43 of 2017 with 519.420 million weekly impressions.

  • Sony BBC Earth enters top 5 in infotainment

    Sony BBC Earth enters top 5 in infotainment

    MUMBAI: Comedy Central retained its leadership despite a fall in the ratings in the English entertainment genre according to all-India BARC week 43 data. Movies Now emerged as the leader in the English movies genre.

    Sony BBC Earth made an entry in the top five infotainment channels’ list while Nat Geo Wild dropped out of the list.

    English Entertainment

    Comedy Central and Zee Cafe retained their first and second positions with 284 Impressions (000s) sum and 253 Impressions (000s) sum respectively.

    Star World and Colors Infinity SD placed third and fourth with 249 Impressions (000s) sum and 186 Impressions (000s) sum respectively.

    AXN retains its last position with a slight dip in the ratings with 125 Impressions (000s) sum as compared to last week’s 135 Impressions (000s) sum.

    English Movies

    Movies Now sits on top position with 2839 Impressions (000s) sum. Star Movies slips to the second position with 2810 Impressions (000s) sum.

    Sony Pix and MNX stood third and fourth in this week with 2747 Impressions (000s) sum and 2585 Impressions (000s) sum respectively.

    HBO retained its fifth position with 1904 Impressions (000s) sum.

    Infotainment

    Discovery channel and History TV 18 retained their first and second positions with 3699 Impressions (000s) sum and 3334 Impressions (000s) sum respectively.

    National Geographic Channel and Animal Planet replaced their third and fourth respectively with 2798 Impressions (000s) sum and 2781 Impressions (000s) sum.

    Sony BBC Earth emerged as a new entrant in the last position with 2611 Impressions (000s) sum.

    Lifestyle

    Living Foodz, Fox Life, FYI TV18, TLC and Food Food retained their first, second, third, fourth and fifth position respectively with 1361 Impressions (000s) sum, 848 Impressions (000s) sum, 764 Impressions (000s) sum 467 Impressions (000s) sum and 435 Impressions (000s) sum.