ITV

Tag: BARC

  • Assembly elections catapult English news genre viewership

    Assembly elections catapult English news genre viewership

    BENGALURU: The recent elections in Gujarat and Himachal Pradesh have given a fillip to the sagging viewership of the Indian English news genre.It clocked the third-highest combined viewership for the top-five channels (All India (U+R): NCCS AB: Males 22+ Individuals) in 2017 during the week election results were declared. According to Broadcast Audience Research Council (BARC) data, the combined ratings of the top-five English news channels were 3.808 million weekly impressions in the penultimateweek of 2017 (Saturday,17 December 2016 to Friday, 23 December 2016). 

    The top-five channels of the genre had earlier recorded higher combined ratings of 4.897 million weekly impressions and 4.282 million weekly impressions in weeks 11 and 19 of 2017,respectively.During week 11, assembly election results of five Indian states were announced and week 19 was the week in which the current genre leader–the ArnabGoswami-led Republic TV was launched. The fourth highest combined ratings of the top-five channels of the genre (3.781 million weekly impressions) in the year was in week 29 of 2017 when the Supreme Court gave its verdict for Indian godman Ram Rahim case.

    It may be noted that the ratings of week 21 of 2017 have not been considered in this report because in that week all the major English news channels, excluding Republic TV and a few others, had withdrawn from the BARC ratings system. Hence,BARC viewership data for week 21 of 2017 has not been considered in this paper.

    Please refer to the figure below:

    public://chart2_1.jpg

    Another yardstick that many in the industry consider more reliable are the four-week average ratings. Since data for week 52 of 2017 has still to be released, a three-week average has been calculated for weeks 49 to 51 in the figure below. Also, since data for week 21 of 2017 has not been considered in this paper, data for weeks 22 to 24 is also a three-week average.

    In case the viewership ratings of the genre fall in the last week of 2017, the four-week average ratings for the last four weeks will be lower than the three-week average viewership figure of 3.0220 million weekly impressions (the likelihood of which is quite high). The highest four-week average recorded by the genre in 2017 was in weeks 29 to 32 at 3.2695 million weekly impressions. As is obvious, the genre’s ratings were in freefall after that until the weeks leading up to and after the assembly elections in the two states. 

    public://chart_1.jpg

    The number in maroon text in the figure above for weeks 49-51 is the average of 3 weeks.

    Top-fiveEnglish news genre channels ratings in week 51 of 2017

    The combined ratings of the top-five channels of the English news genre grew by 31.81 percent in week 51 as compared with week 50. The same channels that featured in the list of week 50 remained in week 51 with a slight shuffle in the ranks.

    Republic TV has been leading the genre in terms of viewership right from the week it was launched. As the leader for week 51,it garnered 1.480 million weekly impressions, followed by Times Now with 1.203 million weekly impressions. The former’s viewership expanded by 50.71 percent in week 51 as against week 50, while Times Now’s ratings grew by 39.24 percent during the week under review. Both channels retained their previous week’s first and second ranks respectively.

    Climbing up a place to third rank in week 51 was CNN News 18–the channel had viewership of 0.443 million weekly impressions in week 51 compared with 0.329 million weekly impressions of week 50, indicating growth of 34.65 percent. At fourth place in week 51 and down a rank from week 50 was India Today Television (ITTV). ITTV recorded 0.424 million weekly impressions for week 51 of 2017, which was 8.23 percent lower than the 0.462 million weekly impressions in week 50. At fifth place was NDTV 24×7 with 0.258 million weekly impressions in week 51 of 2017 which was 2.38 percent more than the 0.252 million weekly impressions in week 50.

    Republic TV bandied some numbers on its screen just after BARC data was released claiming to have had 50 percent of the viewership of the English news channels on the day the Gujarat and Himachal Pradesh assembly election results were announced.

    Also read:

    Four Star India channels among top 10 channels across genres

    Hindi News genre versus Indian English News during festival week

    Indian English News genre facing festival blues?

  • Average time spent on TV skyrockets

    Average time spent on TV skyrockets

    MUMBAI: The idiot box is still alive! Despite all the talk of television taking a back seat to online streaming platforms, the average time spent (ATS) per viewer was at an all-time high in the penultimate week of the year. According to week 51 of Broadcast Audience Research Council India (BARC) viewership report, people are spending more time watching TV. This phenomenon is driven by the holiday season with schools and offices being closed on account of the Christmas vacation.

    During the week, Hindi speaking markets (HSM) registered a record high ATS of 3 hours 38 minutes, four per cent more than the previous 13-week average ATS, which stood at 3 hours 29 minutes. The ATS in the urban HSM market stood at 3 hours 54 minutes, five per cent more than the 13-week average ATS of 3 hours 43 minutes.

    Earlier this year, on its TV premiere, Baahubali 2 received a mind-numbing 26054 Impressions (000s) sum in week 41 of BARC data even though the movie was available on several digital platforms prior to the TV release.

    The top-5 HSM markets that grew the most were:

    public://1_7.jpg

    There were several reasons for growth in ATS in the HSM market. The jump in the viewership of sports, news and kids genre was the trigger for this exponential rise in TV watching.

    The two T20 matches and the One-Day International (ODI) played between India and Sri Lanka during the week contributed to the spike in the viewership of sports. Both T20 matches started at 7:30pm whereas the ODI match was a day-night game that led to the prime time ATS growth. Furthermore, PV Sindhu’s Dubai International Masters matches helped enhance the ATS.

    Another factor that was responsible for the increase in TV time was news with the Gujarat and Himachal Election results boosting viewership in the Hindi news genre. Morning and mid-day coverage of the results did wonders to hold viewers’ interest. Moreover, thanks to the holiday season, kids’ channels grabbed a significant number of eyeballs.

    Top-5 genres that registered maximum growth in ATS in HSM:

    public://2_2.jpg

    In spite of the burgeoning content consumption on streaming services and OTT platforms, TV is far from dead. While Indian viewers are consuming more online content, the appeal of linear TV has not dulled for the average viewer. BARC’s numbers suggest that TV reigns supreme when it comes to sports, news and kids’ content.

    Also Read:

    Marathi GECs see a surge in viewership

    BARC ratings: DD Sports in top 5 after 37 weeks

    Guest Column: How 2018 could become a landmark year for OTT entertainment in India

  • Marathi GECs see a surge in viewership

    Marathi GECs see a surge in viewership

    MUMBAI: In an era when Hindi and English GECs are favoured by the audiences, good times are seen to be rolling for Marathi channels as there has been a gradual increase in viewership for the genre in the past eight weeks. According to the Broadcast Audience Research Council (BARC) data, the Marathi GEC genre has grown by 145 per cent in viewership during the period thanks to substantial numbers in week 50 of 2017.

    Marathi GEC genre has surprisingly turned out some of the most viewed channels in the television space during this time. In week 41 in 2015, the genre had registered 242 million impressions, whereas in week 50 of 2017, the viewership has grown by 145 per cent to touch 594 million Impressions.

    The growth is driven by viewers in Maharashtra and Goa’s rural areas spread across 10-75 lakh towns. Of the total Marathi GEC genre, these states’ urban sector contributes to 57 per cent of viewership, while rural contributes to 43 per cent.

    Rural viewership has grown by 203 per cent from 91 million impressions in week 41 of 2015 to 277 million impressions in week 50 of 2017, whereas there has been a growth of 156 per cent in the urban viewership.

    Now the question arises, what worked in week 50 with Marathi GECs genre?

    According to BARC data, Zee Marathi channel had a special event telecasted Zee Marathi Disha on Sunday which garnered 1609 impression (000s) sum, pulling up the slot by 30 per cent as compared to week 49.  

    Colors Marathi network had also aired a special event Shindeshahi Bana on Sunday which garnered 1.47 million impressions, thus improving the viewership by 27 per cent. Zee Yuva had a double premiere ofBoyz on Sunday which garnered 2.74 million impressions in total. The first airing pulled up the slot by six times whereas the second show pulled it up by 2.6 times as compared to week 49.

    Star Pravah has been operating at a higher level post week 48 which is majorly because of the new show Nakalat Saare Ghadle launched in week 48 and the already existing show Goth.

    The emergence of Marathi GECs genre in week 50 with a gradual boost in its viewership has left everyone surprised. The growth of the rural sector has added wings to the Marathi genre to fly high. Whether it sustains the momentum in the next week and year it highly awaited.

    Also Read:

    BARC week 7: Fakt Marathi makes maiden entry in Top 5 Marathi channels list

    Zee Marathi achieves 1 year of consistent leadership

  • Mr Panchal continues to help Star Bharat top Hindi GECs across genre

    Mr Panchal continues to help Star Bharat top Hindi GECs across genre

    BENGALURU: Of late, the Optimystic Entertainment-produced comedy sitcom Kya Haal Mr Panchal has been among the top-five Hindi GEC programmes during primetime. Last week, (week 49 of 2017) its broadcaster, Star India’s renamed free-to-air (FTA) Hindi GEC, Star Bharat, found itself topping Hindi GECs in the top-10 channels across genres charts, just below the perennial across genres topper, the Sun Network’s flagship Tamil GEC Sun TV. In week 50 (Saturday, 9 December 2017 to Friday, 15 December 2017) also, Star Bharat was ranked second in Broadcast Audience Research Council’s (BARC) top-10 channels across genre: All India (U+R): 2+ Individuals list. The list leader was Sun TV in week 50 of 2017. Kya Haal Mr Panchal was among BARC’s top-five Hindi GECs in the Hindi-speaking market (HSM) (Urban + Rural) NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals list and the HSM (Rural) list.

    Seven Hindi GECs and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC made it to BARC’s top-10 channels across genres list in week 50 of 2017. From the networks’ perspective, three channels from Star India, two channels each from the Sony Pictures Network India (SPN), Sun Network and Zee Entertainment Enterprises Limited (Zeel) respectively and one channel from Network18 (Viacom18) comprised the top-10 channels across genres.  Of these channels, six were pay TV channels and four were FTA.

    Sun TV held onto its normal first rank in BARC’s top-10 channels across genre list for week 50 of 2017 with 1,024.516 million weekly impressions, lower than the previous week’s 1,052.240 million weekly
    impressions. As has also been the norm, all the top-five programmes in the Tamil market – Tamil Nadu/ Puducherry (U+R): NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals were from Sun TV. As mentioned above Star Bharat was at its last week’s rank of second in the across genres list with 690.538 million weekly impressions, lower than the previous week’s 733.533 million weekly impressions.

    Network 18’s (Viacom 18) flagship Hindi GEC Colors climbed a rank to third place in week 50 of 2017 with 648.788 million weekly impressions, also lower than the previous week’s 673.554 million weekly impressions. Colors also led BARC’s top 10 Hindi GEC channels in the HSM (Urban): NCCS All : 2+ Individuals market. Zeel’s FTA channel Zee Anmol also climbed a rank to fourth place in week 50 of 2017 from the previous week’s fifth rank with 646.612 million weekly impressions. The channel had garnered 613.455 million weekly impressions in the previous week. The DJ’s Creative Unit produced Indian serial dramaKaala Teeka was among BARC’s top five Hindi GEC programmes in the HSM (Rural): NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals market.

    Zee Anmol’s older sibling and Zeel’s flagship Hindi GEC Zee TV slipped two ranks in week 50 of 2017 to fifth rank from the previous week’s third rank. The channel’s viewership slipped to 612.024 million weekly impressions as compared to the previous week’s 679.282 million weekly impressions. The Balaji Telefilm’s produced Kumkum Bhagya and its spinoff Kundali Bhagya continued to lead the top five Hindi GEC programmes in the HSM (urban+rural) and HSM (urban) markets during primetime in terms of weekly ratings.

    SPN’s Hindi movies channel climbed two ranks to sixth place in week 50 of 2017 with 599.399 million weekly impressions as compared to the previous week’s 528.872 million weekly impressions. Hindi feature films (HFF) Baahubali the Beginning and DJ were among the top-five programmes in the Hindi movies genre HSM (U+R) and HSM (U): NCCS All : 2+ Individuals. Also, HFF Kanchana was among the top-five programmes in the HSM urban market.

    Star India’s flagship channel Star Plus was ranked seventh in week 50 of 2017 with higher ratings with 563.412 million weekly impressions as compared to 536.017 million weekly impressions in week 49 of 2017 (rank eight in week 49). The Balaji Telefilms produced Indian family soap Ye Hai Mohabbatein was among the top-five Hindi GEC programmes during primetime in the HSM urban market.

    The Sun Network’s flagship Telugu GEC Gemini entered the top-10 channels list across genres in week 50 of 2017 with 562.485 million weekly impressions at eighth rank. The channel topped BARC’s top-five Telugu channels list in Andhra Pradesh/ Telangana (U+R): NCCS All : 2+ Individuals markets. Telugu feature film Dhruva on Gemini topped the top-five Telugu programmes list in the AP/ Telangana (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals market.

    SPN’s women-oriented FTA Hindi GEC slipped three ranks to ninth place with 552.968 million weekly impressions as compared to the previous week’s 611.051 million weekly impressions. Balveer and Tarak Mehta ka Ooltah Chashmah on Sony Pal were among the top-five Hindi GEC programmes during primetime in the HSM urban market.

    Star India’s FTA Hindi GEC Star Utsav also dropped three ranks to tenth place in the top-10 channels across genre list in week 50 of 2017 with 526.123 million weekly impressions.

    Also read:

    Panchal helps Star Bharat top Hindi GECs across genres

    Kumkum Bhagya boosts Zee TV viewership across genres

  • TED Talks India’s first episode garners 42.4 million reach

    TED Talks India’s first episode garners 42.4 million reach

    MUMBAI: The inaugural episode of TED Talks India Nayi Soch, which aims to inspire people across the country with a new way of thinking, has received a rousing response across platforms when it premiered earlier this month. The first episode of the weekly show—which aired on Sunday, 10 December, 2017-was telecast across six channels (Star Plus, Star Pravah, Star World, Star Gold, Star Jalsa, and Movies OK) and garnered an aggregated reach of 42.4 million (Source : BARC All India 2+) on opening day.

    This, and the continuing momentum behind the seven-episode series, is borne by viewers’ reactions on social media as the show over two episodes so far has received over 140,000 mentions on social media from more than 31,000 unique users translating into over a billion impressions.

    “We are extremely pleased with the way TED Talks India Nayi Soch has been received by our audiences. The show appeals to the intellect and inspires people to think about and bring about change,” says Star India CEO Entertainment Amit Chopra. “The objective with this show is to inspire young minds and more so to encourage them to share more and more ideas. It’s very heartening to see the response.”

    Some of the innovations showcased in the first two episodes of TED Talks India Nayi Soch included Anirudh Sharma’s ink made from pollution particulates, Shubhendu Sharma, who quit his engineering job at Toyota to grow forests, Dr. Gautam Bhan’s work on rehabilitation and upgradation of slums. Also featured were outstanding personalities such as Javed Akhtar and Deepak Ramola.

    Also Read:

    Star Plus says #DontKillIdeas in first Ted Talks India campaign  

    TED Talks Nayi Soch on Star Plus, Hotstar: Content should feed passion for knowledge, says Uday Shankar

    TED Talks to get Hindi version on Star with SRK as host

  • Nakul Chopra is new BARC chairman

    Nakul Chopra is new BARC chairman

    MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

    Chopra will be the third chairman of BARC India. He joined the BARC India Board in September 2016 and since then has been an integral part of the various decisions taken by the Board.

    “BARC India has been very busy in the past one year, as it further consolidated its TV measurement business. 2017 has also been the year when groundwork was done for key future projects, and in the year ahead I am looking forward to oversee their implementation. Top on that list is the rollout of EKAM – our digital measurement products. Expansion of TV sample using Return Path Data will be the other big piece to watch out for. We are all thankful to Sudhanshu for his leadership over the past year and I very much look forward to working closely with Partho and his excellent team over the coming year,” said Nakul Chopra on being elected as BARC India Chairman.

    Under chairmanship of Vats, BARC India expanded its sample panel homes from 20,000 to 30,000. Under his tenure, BARC India also announced its partnership with multi-system operator DEN Networks for return path data and announced the digital measurement partner.

    “BARC is a bold, paradigm-changing initiative that has already started to redefine our industry. Since inception, BARC has tackled several challenges while several remain. Going forward, I would urge all stakeholders to continue to take cognizance of the pace of change in our sector and the urgent need for us to adapt. A few years out, the next generation of industry leaders needs to look back and admire our shared legacy. This means creating a future-ready, sustainable organization with each of us making some concessions for the greater good. I wish Nakul the very best as he takes on the reins of a hard-working, industry-critical operation in a fast-changing operating landscape,” said Vats.

    Vats has been on the board of BARC India since its inception and will continue in his capacity as a board member.

    Said BARC India CEO Partho Dasgupta, “I am thankful to Sudhanshu for his guidance and support to the team. Our focus now is to establish ourselves as an insights company. Nakul in his new role as BARC India chairman will be a great driving force in launching our digital-measurement products, expanding sample homes via RPD, and launching a suite of new products.”

  • Zee TV leads Hindi GECs in week 48 of Barc ratings

    Zee TV leads Hindi GECs in week 48 of Barc ratings

    MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

    Zee Anmol and &TV interchanged their eighth and ninth positions, respectively, in the GEC urban market this week as compared with the previous week.

    Hindi GECs (U+R)

    Zee TV garnered the top slot this week with 675065 Impressions (000s) followed by Star Bharat at second position with 657889 Impressions (000s). Colors stood at third position with 649192 Impressions (000s). Zee Anmol fell to fourth position with 612946 Impressions (000s). Sony Pal retained its fifth position with 595324 Impressions (000s).

    Star Utsav, Star Plus, and Rishtey also retained their sixth, seventh and eighth slots with 489578 Impressions (000s), 464278 Impressions (000s), and 421112 Impressions (000s), respectively.
    Sony Sab and Sony Entertainment Television exchanged their ninth and tenth spots with 420114 Impressions (000s) and 383014 Impressions (000s), respectively.

    Hindi rural GECs

    Maintaining the status quo, Zee Anmol, Sony Pal, and Star Utsav retained their first, second, and third slots, respectively, with 464035 Impressions (000s) sum, 409596 Impressions (000s) sum, and 362520 Impressions (000s) sum.

    Star Bharat, Rishtey, Zee TV and Dangal TV also retained their fourth, fifth, sixth and seventh positions with 341932 Impressions (000s), 308601 Impressions (000s), 270986 Impressions (000s) sum and 214034 Impressions (000s) sum.

    Furthermore, Colors, Big Magic and Star plus also retained their eighth, ninth and tenth positions respectively with 182761Impressions (000s), 161346 Impressions (000s), and 136018 Impressions (000s) sum.
     

    Hindi urban GECs

    In urban GEC, Colors, Zee TV, Star Plus, Star Bharat, Sony Sab retained their first, second, third and fourth positions with 466430 Impressions (000s), 404079 Impressions (000s), 328260 Impressions (000s) and 315957 Impressions (000s) sum respectively.

    Sony Sab, Sony Entertainment Television, and Sony Pal also retained their fifth, sixth, and seventh positions with 315719 Impressions (000s), 273799 Impressions (000s) and 185728 Impressions (000s) sum respectively.

    &TV and Zee Anmol swapped their eighth and ninth positions with 150323 Impressions (000s) and 148910 Impressions (000s) sum, respectively.

    Star Utsav retained its tenth position with 127058 Impressions (000s) sum.

  • Republic TV continues lead as genre ratings rise

    Republic TV continues lead as genre ratings rise

    BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings of the top-five English News genre channels (All India (U+R) : NCCS AB : Males 22+ Individuals) fell to 1.877 million weekly impressions. The leader of the pack right from the week it launched–the Arnab Goswami-headed Republic TV–recorded the lowest ever ratings of 0.511 million weekly impressions in week 47 of 2017. The fortunes of the genre seem to have turned in week 48 of 2017 (Saturday, 25 November 2017 to Friday, 1 December 2017). The combined ratings of the top-five English News genre channels smartly increased to 2.116 million weekly impressions. However, this increase was not enough to avert the genre’s lowest four-week average ratings–1.893 million for weeks 45 to 48 of 2017 since the launch of Republic TV in week 19 of 2017.

    Refer to the chart below showing the four-week average of the top-five English News channels between weeks 1 to 48 of 2017. It may be noted that that the data for week 21 has not been considered in this report and, hence, the four-week average weekly impressions of 2.6327 million for the W22-24 period is actually a three-week average.

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    Revisiting what we had said earlier—with addition of data for weeks 47 and 48 of 2017—the combined ratings of the top-five English News channels for weeks 1 to 48 of 2017 increased from the lowest viewership to date of 1.179 million weekly impressions in week 2 to the highest viewership in week 11 of 4.987 million weekly impressions. The ratings then started to decline until week 19 of 2017 which saw the launch of Republic TV.

    In week 19 of 2017, the genre witnessed its second highest combined weekly ratings of the top-five channels to date of 4.282 million weekly impressions. Republic TV has topped the genre right from the first week of its launch to date in 2017. Goswami’s channel helped increase the genre’s overall ratings but its eyeballs pull could only retard the slow decline that the genre has seen since then as can be seen from the chart above.

    Since news is event driven, the above statements also are evident if one were to go by the four-week average weekly impressions of the combined ratings of the top-five English News genre rather than weekly numbers. As mentioned above, the data for week 21 has not been considered in this report and, hence, the four-week average weekly impressions of 2.6327 million for the W22-24 period is actually a three-week average.

    In week 11 of 2017 (Weeks 9 to 12), elections results in five states of the country were announced and hence the ratings of news channels peaked. Weeks 13 to 16 saw a decline in the genre’s ratings, because week 14 of 2017 saw the launch of the Indian Premier League, which adversely affected the News genre’s ratings. Weeks 17 to 20 were Republic TV’s launch period and everyone wanted to see how Goswami would perform on his new English News channel, the genre’s ratings climbed to a four week average of 2.972 million. The four weeks (or rather 3 weeks’ average in this specific case) of weeks 22-24 was a small blip, and since the other English News channels withdrew themselves from BARC ratings, the data will not be discussed any further here.

    Weeks 25 to 28 numbers for the top-five channels saw the four-week average ratings climb to 2.9155 million weekly impressions, followed by the highest four-week average of the genre in 2017 until now of 3.2695 million weekly impressions in weeks 29 to 32. As is evident from the figure above, the genre’s four-week average ratings have only declined since then.

    Will the genre be able to garner improved ratings for the rest of weeks of 2017? Or will they slide, or remain stagnant? This is something that time will tell.

    Data for week 48 of 2017

    The top-five channels for week 48 of 2017 were the same as week 47 of 2017. The channels retained the same ranks during the week under review as compared to the trailing week, but at the cost of lower viewership.

    As mentioned above, Republic TV held the top rank in the genre during week 48 of2017 with 0.709 million weekly impressions, followed by Times Now with 0.621 million weekly impressions at second place. India Today Television came in at third place with 0.294 million weekly impressions, lower than the 0.340 million weekly impressions it had garnered for week 47 of 2017. NDTV 24×7 was ranked fourth with 0.263 million impressions in week 48, slightly lower than the 0.289 million weekly impressions in week 47. At fifth place was CNN News 18 with 0.229 million weekly impressions in week 48 of 2017 as compared to the 0.25 million weekly impressions in week 47 of 2017.

     

     

  • Food content dominates viewership on lifestyle channels

    Food content dominates viewership on lifestyle channels

    MUMBAI:  Living foodz seems to rule the roost among all other lifestyle channels on Indian television. The channel not only has a large female fan following but also a substantial male viewership that craves food content.

    In what seems to be a trend, Indian audiences prefer to watch food shows. Some of the most watched shows include The Great Indian Rasoi (14 Impressions [000s] sum) and The Dream Kitchen (11 Impressions [000s] sum) in week 47 of 2017. Living Foodz leads the charts as four of its shows feature in the lifestyle genre’s top-five programmes.

    Top 5 Programmes in the lifestyle genre:

    TG : 6 Mega Cities, 2+ AB

    All Days, 24 hrs

    Wk 47’2017

    public://food1.jpg

    According to BARC data, Living Foodz emerged as the leader in weeks 40 to 47 with average 1375 Impressions (000s) sum. Fox Life (average 900 Impressions [000s] sum), TLC, Food Food and Travel XP HD stood at second, third, fourth and fifth positions respectively with, 568 Impressions (000s) sum, 520 Impressions (000s) sum and 314 Impressions (000s) sum respectively.

    Bafflingly, the 2-14 years age group makes up for a significant portion of the viewership in the genre as compared to the age bracket of 15-21 years. The viewership of males and females is nearly identical rebuffing the notion that lifestyle channels are predominantly watched by women.

    Male-Female and Age wise split for the genre

    TG: 6 Mega Cities

    Impressions ‘000s

    public://food2.jpg

    Talking about the weekend slots, according to BARC data, Living Foodz—Northern Flavours Meethi Masti and Fox life’s Bikini Destination were at the first and second positions in week 47 with 10 Impressions (000s) sum. Moreover, Living Foodz—Soups and Salads, Fox Life’s Follow Donal and FYI TV18’s Food Paradise were at the third, fourth and fifth positions with 9 Impressions (000s) sum, 8 Impressions (000s) sum and 7 Impressions (000s) sum respectively.

    Fox Life last emerged as the leader in the lifestyle genre, according to BARC’s all-India data in week 36, dethroning Living Foodz from the pole position.

  • Kids today watch more animated content than ever

    Kids today watch more animated content than ever

    MUMBAI: Despite the advent of interesting live action and feature films for kids, data suggests that animated content still rules the roost. According to Broadcast Audience Research Council (BARC) data, consumption of non-animated content has decreased considerably in 2017 from 2012.

    During 2012, although the animation genre garnered a majority of the viewership, the eyeballs that were grabbed by feature films and live action programmes for kids was not insignificant. The animation genre garnered 71 per cent of traction, whereas feature films gained 18 per cent of viewers and 11 per cent of viewership was observed in the live action programmes genre.

    For analysis, 2012 and 2017’s viewership for animation, live action programmes and feature films in the urban markets in India were compared by BARC. The viewership data was analysed for the 4-14 years of age group in the year 2012, whereas kids in the age group of 2-14 years were analysed during the year 2017.

    ”I believe ‘building a connect’ is the key when it comes to our audience. While doing extensive research for our channel, Sony Yay, we discovered kids have a larger-than-life imagination and relate to characters basis affinity for them,” says Sony Pictures Network kids genre business head Leena Lele Dutta. “We feel continuous innovations in TV content and offering audiences with endearing characters and compelling stories, which also appeal to their imagination, help in creating a win-win scenario for both.”

    In 2017, the viewership of animation increased to 89 per cent. Feature films dipped from 18 per cent in 2012 to 8 per cent in 2017. Talking about the live action programmes, the viewership in 2017 drastically decreased in the last five years. Live action was left with just 2 per cent.

    The trend observed clearly shows that kids’ channels are betting more on animation driven by international content dubbed in local languages and even locally produced content. Doraemon, Chhota Bheem and Motu Patlu are among the most watched shows.

    Although 60 per cent of the total kids’ viewership on TV in 2012 was by the 9-14 years age bracket, it contributes only 48 per cent viewership of kids’ channels in this year.

    Talking about the kids’ viewership prime time slots, kids viewership starts rising from early morning hours and peaks in the early afternoon. Viewership does not witness any substantial increase post 6 pm, as kids lose control of remote to parents. This potentially reflects co-viewing.