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  • BARC panel tampering: first arrests made

    BARC panel tampering: first arrests made

    The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

    The five arrested include a TV serial producer Raju and four others – Suresh, Jemsy, Subhash and Madhu. The five men allegedly approached the people in whose houses the BARC’s bar-o-meters are installed and asked them to watch a particular show at a particular time in lieu of incentives. The five arrested are currently in judicial custody.

    This is the first time that the Cyber Crime Police have taken action against anyone for this reason.

    Raju allegedly used to approach the producers and offer them to increase the viewership numbers of their serials against a good amount of money.

    “An FIR was registered in this regard and during the course of investigation, it was found that a group of people were involved in illegally hiking the TRP by using multiple televisions and also by paying a small sum to those people in whose houses the TRP meter would be installed, and asking them to watch a particular channel at a particular time. On getting credible information, police arrested the five accused. Investigations revealed that Raju and his team were working for it. Also, this year, BARC had given a contract to a new firm to install the TRP meters. The role of staff in that firm is also being investigated,” the Bengaluru police told The New Indian Express.

    In September 2017, BARC had urged the TRAI and the Ministry of Information and Broadcasting (MIB) to bring in legislations making TV viewership data tamper-proof and stipulate stringent penalties for offenders.

    Over the last 18 months, several instances have come to light where TV channels were found to be allegedly attempting to tamper and influence audience data and indulging in other malpractices to boost viewership or TV ratings points, as it’s popularly described in India. In some cases, BARC India undertook counter-measures resulting in alleged offenders taking legal recourse. In some other instances, the regulator had to issue warnings in an effort to do damage control.

    Also Read:

    BARC India to TRAI and MIB: Tweak legislation to make data tamper-proof

    Demystifying news television viewership in 2017

    BARC segments viewership data for South regional news from GECs

  • Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

    Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

    MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

    Sony Pal and Star Utsav exchanged their second and third positions in GEC urban markets this week as compared to week 1 2018. Moreover, Colors climbed to ninth position from tenth position this week in GEC rural markets.

    Hindi GEC (U+R)

    Star Bharat has garnered the top slot this week with 713443 impressions (000s) swapping its position with Zee Anmol at second position with 674543 impressions (000s).

    Colors, Zee TV, Sony Pal, Star Utsav and Star Plus retained their third, fourth, fifth, sixth and seventh positions with 627061 impressions (000s), 571781 impressions (000s), 561707 impressions (000s), 532146 impressions (000s) and 501448 impressions (000s) respectively.

    Sony Entertainment Television and Rishtey exchanged their eighth and ninth positions with 434651 impressions (000s) and 421999 impressions (000s) respectively. Sony Sab retained its last position with 401334 impressions (000s).

    Hindi Rural GEC

    Zee Anmol retained its first position with 5028221 impressions (000s). Sony Pal and Star Utsav exchanged their second and third positions with 384965 impressions (000s) and 379734 impressions (000s) respectively. Star Bharat and Rishtey stayed with their fourth and fifth positions with 371722 impressions (000s) and 298159 impressions (000s) respectively.

    Zee TV jumped to sixth position with 225491 impressions (000s), pushing Dangal to seventh position with 224788 impressions (000s). Big Magic kept its eighth position with 171562 impressions (000s).

    Colors and Star Plus swapped their ninth and tenth positions with 169408 impressions (000s) and 145360 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Colors retained its leadership with 438891 impressions (000s) sum. Whereas, Star Plus, Zee TV, Star Bharat, Sony Entertainment Television, Sony Sab, Sony Pal and Zee Anmol retained their second, third, fourth, fifth, sixth, seventh and eighth position with 457653 impressions (000s), 356088 impressions (000s), 346290 impressions (000s), 341721 impressions (000s), 310921 impressions (000s), 297416 impressions (000s), 176742 impressions (000s) and 166321 impressions (000s) respectively.

    Star Utsav and &TV exchanged their ninth and tenth position respectively with 152412 impressions (000s) and 151782 impressions (000s).

    Also Read : Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

  • COLORS Bangla sees an upswing, jumps to number 3 position across genres

    COLORS Bangla sees an upswing, jumps to number 3 position across genres

    MUMBAI: Week 1 on the BARC ratings chart has brought in good news for COLORS Bangla. According to the last BARC report Week 01’18 (30th Dec’17 – 5th Jan’18) Colors Bangla has soared to the No.3 spot with 139 GRPs keeping behind Jalsha Movies (85 GRPs). This is the highest ever that the Channel has achieved under the BARC measurement system. The channel launched a new show SUBHO DRISHTI on 1st Jan 2018 which opened with 2.2 Rat% and weekly avg. of 1.7.  In the West Bengal Rural Market, the show launched with Rat% 2.9 and AVG Rat% 2.0.

    For the last 11 weeks COLORS Bangla has been maintaining 100+ GRP’s and has maintained an average rating of 132 GRP’s in the last 4 weeks. The channel had planned extensive marketing, PR activities for the launch of new show SUBHO DRISHTI which propelled the reach to 42.6% Week 01’18 (30th Dec’17 – 5th Jan’18) this week from 39.2 % (last week).

    Among the top-rated shows of COLORS Bangla Subho Drishti @ 19.30 Hrs (1.7 Avg. Rat%) lead the flock followed by Kajallata @ 18:00 Hrs (1.5 Avg. Rat%) and Mahaprabhu Shree Chaitanya @ 18:30 Hrs (1.5 Avg. Rat%). COLORS Bangla viewership has also increased by 13%.

    COLORS Bangla continues to be the fastest growing channel in the Bangla genre (across GEC, News, Music, etc) and has recorded a growth of 3.8X in terms of GRP’s (April’17 to January’18). The official Facebook platform has a total fanbase of almost 2 million with a reach of 1.07 million.

    Talking about this Colors Bangla and Colors Odia, Business Head – Rahul Chakravarti said, “While our endeavor is to keep pushing the numbers, we are delighted to have become the No 3 channel. Our hard work has paid off and viewers have appreciated our new show, SUBHO DRISHTI. This admirable performance can be attributed to the team’s efforts to get our loyal viewers constant innovations in concepts and an engaging programming line-up. Our aim is not only to entertain but to also bring the best of content to viewers, and we are committed to continue this endeavor.”

    The channel has an exciting line-up of stories and concepts for the coming months. A show on Goddess Manasa will be launched on 29th January which certainly promises to be a visual treat for the audience with outstanding VFX and a gripping storyline.

  • Top television advertisers in 2017 based on BARC’s Top 10 lists

    Top television advertisers in 2017 based on BARC’s Top 10 lists

    BENGALURU: The biggest advertiser on television in terms of number of television ad insertions in 2017 was a cliché–Hindustan Lever Limited (HLL). Analysis of Broadcast Audience Research Council of India (BARC) weekly data of top-10 television advertisers across genre: All India (U+R): 2+ Individuals shows that the company was ranked number one during all the 52 weeks of 2017 (Friday, 30 December 2016 to Friday 29 December 2017). HLL had a phenomenal number of 6,845,761 television insertions as compared to the total 18,505,146 or about 37 percent of the total television ads released by the top-10 advertisers during 2017. 

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    Besides HLL by itself, three other HLL group companies/brands–Brooke Bond Lipton, Ponds India and Lakme Lever were also among the top-10 advertisers for 50, 20 and 3 of the 52 weeks of 2017, respectively, bringing the total ads by HLL and these three HLL group companies to 8,301,365 or 44.93 percent of the total insertions according to BARC’s top 10 advertisers weekly lists for 2017. The actual total number of HLL and its associated companies were much higher given the fact that only BARC data for the top-10 advertisers in a week has been considered in this report.

    The only other advertiser that was present during all the 52 weeks of 2017 in BARC’s list of top-10 advertisers was FMCG personal care and homecare products company Reckitt Benckiser, which released 2,953,290 (16 percent of the total ads released by the top-10 television advertisers) television ad insertions in 2017. Please refer to the figure below for the combined total of TV insertions by the top 10 advertisers per week for 2017.

    The FMCG genre was the biggest advertising genre in 2017 by far accounting for 91.81 percent or 16,989,349 of the combined 18,505,406 total ad insertions by the top 10 advertisers during the 52 weeks of 2017.

    In all, 32 companies made it at least once to BARC’s top-10 advertisers’ weekly list during the 52 weeks of 2017. Of these, besides HLL and Reckitt, six made it to the lists for at least 46 weeks, two each were present in the top-10 advertisers weekly lists for 30 to 40 weeks and 10 to 20 weeks, four were present for 20 to 30 weeks and 18 were present for one to five weeks of 2017 in BARC’s lists.

    The eight biggest advertisers on television were FMCG companies. Of these, only two were present in BARC’s weekly lists for all the 52 weeks of 2017. Confectionary major Cadbury’s India was present in the weekly top-10 lists for 51 of 52 weeks of 2017 with 1,252,931 insertions followed by Brooke Bond Lipton with 1,130,404 insertions. Brooke Bond was present in BARC’s top-10 lists for 50 of the 52 weeks of 2017. Family, personal and household care and FMCG player Procter and Gamble (P&G) was next with 1,077,124 insertions as it was present for 46 of the 52 weeks of 2017.  Baba Ramdev’s Patanjali Ayurved was present in the lists for 47 of the 52 weeks in 2017. Though it was present for one week more in the lists than P&G, its total insertions were fewer.

    It should be noted that the actual number of insertions by Cadbury, Brooke Bond, P&G and Patanjali as well as the players mentioned in the list below may be much higher–the numbers mentioned above are limited to the sum of numbers in BARC’s weekly lists of top-10 advertisers in 2017.

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    The 32 companies that made it to BARC’s weekly list of top-10 advertisers at least once have been broadly classified into genres according to the table below:

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    The online genre represented by two players–Amazon Online India and Flipkart–was the next largest advertiser in 2017 based on BARC’s list. Amazon was present in BARC’s top-10 advertisers across genre list for 20 weeks with 427,049 insertions and Flipkart was present in the lists for one week during 2017 with 18,116 insertions.

    Also Read :

    FMCGs were top TV advertisers in week 9

    Advertisers target rural north & south zone on serials & film-based content: BARC

    Top television advertisers in first quarter of 2017

  • No change in channels in across genres list in first week of 2018

    No change in channels in across genres list in first week of 2018

    BENGALURU: Over the last few weeks of 2017, the same channels maintained their presence in Broadcast Audience Research Council’s (BARC) weekly lists of top 10 channels across genre, except with a slight shuffling of ranks. The status quo was maintained in week 1 of 2018 Saturday, 30 December 2017 to Friday, 5 January 2018.

    Seven Hindi GECs and one channel each from the Hindi movies, Tamil GEC and Telugu GEC genres made it to the across genres list in week 1 of 2018. From the networks’ perspective, three channels from Star India, two channels each from the Sony Pictures Network India (SPN), Sun Network and Zee Entertainment Enterprises Limited (Zeel) respectively and one channel from Network 18 (Viacom 18) comprised the top 10 channels across genres.  Of these channels, six were pay TV channels and four were free to air (FTA).

    The first rank has long been the bastion of the Sun Network’s flagship Tamil GEC Sun TV and this was also the case in the premiere week of 2018. Sun TV scored slightly higher ratings of 1,141.157 million weekly impressions as compared to the 1,091.966 million weekly impressions during the previous week. As has been the norm in 2017, all the top five Tamil programmes in the Tamil Nadu/Puducherry markets during primetime were from Sun TV.  

    Zeel’s Hindi FTA channel Zee Anmol piped up a rank to second place with 687.783 million weekly impressions in the first week of 2018 as compared to 684.348 million weekly impressions in week 52 of 2017. The channel topped BARC’s top 10 Hindi GEC channels weekly list in HSM (urban + rural) and HSM (rural). The Balaji Telefilms-produced Indian family drama Kumkum Bhagya aired on Zee Anmol was among the top five Hindi GEC programmes during primetime in the HSM (urban + rural) and HSM (rural). Another soap, Jamai Raja, which also aired on Zee Anmol was among the top five Hindi GEC programmes during primetime in HSM (rural).

    Star India’s FTA Hindi GEC Star Bharat was at third place with 684.987 weekly impressions in the week under review as compared to the slightly higher 697.885 million weekly impressions in the last week of 2017. The Indian comedy sitcom Kya Haal Mr Panchal was among the top five Hindi GEC programmes during primetime in HSM (urban+rural) during primetime.

    Viacom18’s flagship Hindi GEC Colors climbed up a rank to fourth place in week 1 of 2018 with 622.326 million weekly impressions as compared to the previous week’s 625.303 million weekly impressions.

    Zeel’s flagship Hindi GEC Zee TV climbed down a rank to fifth place in week 1 of 2018 with 610.365 weekly impressions as compared to the previous week’s 633.535 million weekly impressions. Kumkum Bhagya and its spinoff Kundali Bhagya aired on Zee TV were among the top five Hindi GEC programmes in HSM (urban+rural) and HSM (urban).

    SPN’s Hindi movies channel Sony Max retained its sixth rank in week 1 of 2018 with 597.077 million weekly impressions to the previous week’s 621.749 million weekly impressions. The channel topped the top five Hindi movies channels weekly list in the HSM (urban+rural) and HSM (urban market) and was among the top five Hindi movies channels in BARC’s list of top five channels in the Hindi movies genre.

    Star India’ flagship Hindi GEC climbed up three ranks to seventh place with 591.835 million weekly impressions. The Balaji Telefilms-produced soap Ye Hai Mohabbatein was among the top five Hindi GEC programmes during primetime in HSM (urban).

    The Sun Network’s flagship Telugu GEC Gemini TV climbed up a rank to eighth place in week 1 of 2018 with 571.512 million weekly impressions as compared to the 560.296 million weekly impressions in the previous week. Gemini TV also topped the top five Telugu channels list in the first week of 2018.

    SPN’s women-focused Hindi GEC Sony Pal descended one rank was to ninth place in week 1 of 2018 with 561.022 million weekly impressions as compared to the 565.487 million weekly impressions in week 52 of 2017. The Indian drama Balveer and the sitcom comedy Tarak Mehta ka Ooltah Chashmah were among the top five Hindi GEC programmes during primetime in HSM (rural),

    Star India’s FTA Hindi GEC Star Utsav was ranked tenth in week 1 of 2018 with 552.712 million weekly impressions as compared to the 604.957 million weekly impressions in week 52 of 2017.

    Also Read :

    Sun TV’s unassailable lead continues, while Zee TV leads Hindi across genre

    Star Bharat continues leading Hindi GECs across genres

    Panchal helps Star Bharat top Hindi GECs across genres

     

     

     

  • BARC segments viewership data for South regional news from GECs

    BARC segments viewership data for South regional news from GECs

    BENGALURU: Broadcast Audience Research Council (BARC) has started putting out viewership data for news channels in the four Southern languages of India – Tamil, Telugu, Kannada and Malayalam, besides data for the other channels starting from week 1 of 2018 (Saturday, 30 December 2017 to Friday 5 June 2018) in the public domain. This was long due, considering the fact that some of the channels, more so the top five channels of each language, have higher viewership than the combined all India viewership of the top five English news channels, notwithstanding the differing demographics. The regional space has a large number of channels catering to various tastes in the local lingo that include GEC, news, sports, kids, etc. With so much of clutter, advertisers can now make an enlightened decision about where to air their message in a particular regional news market.

    Earlier, BARC used to furnish data for all the regional channel genres under one head – top five channels for the regional language. There are more than five news channels each for all the four Southern languages. Many of the channels are parts of larger national level media networks/groups/publications. The demographics for Southern news channels are the urban and rural areas in the prime territory/ies for that language and cover all individuals of 2+ age. In the case of Hindi news channels, where BRAC provides data segregated into (Urban + Rural); (Rural) and (urban), the demographics are all 15+ individuals in the respective Hindi Speaking Market or HSM.  In the case of English news, BARC provides data for All India (U+R) Males 22+ individuals.

    So which are the news channels that have made it to the top five in each of languages in week 1 of 2018?

    Tamil News

    Let’s start with the Tamil language – The area covered is urban and rural Tamil Nadu/Pondicherry. In week 1 of 2017, Polimer News was ranked first in the Tamil news genre with 37.359 million weekly impressions, followed by Puthiya Thalaimurai with 35.691 million weekly impressions at second place. Thanthi TV was ranked third with 32.647 million weekly impressions followed by News 7 Tamil at fourth place with 22.454 million weekly impressions. At fifth place was the Sun Network’s Sun News with 18.836 million weekly impressions.

    Telugu News

    The area covered by BARC data is the urban and rural regions of Andhra Pradesh and Telangana.

    TV9 Telugu headed the Telugu news genre with 52.188 million weekly impressions, followed by NTV Telugu with 41.893 million weekly impressions at second rank. TV 5 News was ranked third in week 1 of 2018 with 35.934 million weekly impressions, followed by ABN Andhra Jyothi at fourth place with 34.642 million weekly impressions. Completing the quintet was V6 News with 30.557 million weekly impressions.

    Kannada News

    The area covered is Karnataka.

    TV9 Kannada headed the top five Kannada news channels list in week 1 of 2017 with 63.623 million weekly impressions. Public TV was ranked second with 43.828 million weekly impressions. Suvarna News 24×7 was ranked third with 22.286 million impressions followed by News 18 Kannada with 16.477 million weekly impressions. At fifth place was BTV News with 11.799 million weekly impressions.

    Malayalam News

    The market is the Kerala market.

    Asianet News was ranked one in week 1 of 2018 with 31.953 tmillion weekly impressions. Malayalam Manorama’s news channel – Manorama News was ranked second with 15.861 million weekly impressions followed by Mathrubhumi News with 11.515 million weekly impressions at third place. At fourth and fifth places were News 18 Kerala and Media One TV with 6.181 million weekly impressions and 4.249 million weekly impressions.

    Also Read:  Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

    Four Star India channels among top 10 channels across genres

    Republic TV, Aaj Tak continue to lead genres as news viewership falls

  • Demystifying news television viewership in 2017

    Demystifying news television viewership in 2017

    BENGALURU: On 9 November 2016, a day after Prime Minister Narendra Modi announced demonetisation, the share of news television viewership shot up to 21 percent as compared to the 11 percent during the previous eight weeks. This unscheduled event made news the second most watched genre on television after GECs on that day as stunned Indians grappled to understand the new and unknown tomorrow suddenly thrust upon them by the powers that be. Over the long term, news has grabbed about 8 percent of eyeballs glued to television and is generally the third most watched genre after GECs and movies.

    This and other data was shared by the Broadcast Audience Research Council of India (BARC) in a newsletter titled ‘Breaking the News Story.’ Divided into three parts, the newsletter delves into the contribution of the news landscape to television viewership; viewership analysis of a scheduled event; and viewership analysis of an unscheduled event.

    BARC has used its own and BMW data from week 8 to week 48 of 2017, the target group being all India. It says that it has considered all the news channels in India.

    The news landscape

    News in India is a dynamic and an extremely diversified genre. It has witnessed a 15 percent increase in the number of channels from 142 channels in 2017 to 163 channels in 2017.

    In terms of the number of news channels, viewership numbers are skewed in favour of Hindi news–36 percent of the news channels are in Hindi whereas news in the language attracts 47 percent of the eyeballs (total impressions) that watch the news genre. Regional channels, of which there were 93 regional news channels in 2017 spread across multiple regional languages, (eight percent more than in 2016) or 57 percent of the total, had a 52 percent share of the total impressions in the genre. English news channels made up 7 percent of the total number of 163 news channels in the country in 2017. Their combined viewership share of the genre was, however, a measly 1 percent. Despite this, the number of English news channels have grown by 33 percent to 12 active channels in 2017 as compared with 2016.

    People like to know of events and incidents happening around them that have a direct impact on their lives. BARC says that this is probably why the largest share of the viewership takes place on regional channels. BARC explains the large consumption of Hindi language news to the large number of Hindi-speaking markets in the country with 58 news channels catering to them currently versus 47 channels in 2016.

    Viewership by state markets

    Across zones in the country, consumption of news was highest in South India–its share of viewership was 36 percent, followed by the North with 26 percent, the West with 23 percent and the East with 15 percent.

    Among states, Uttar Pradesh, Uttarakhand and Delhi had the highest relative market share for the news genre. The Punjab, Haryana, Chandigarh, Himachal Pradesh, Jammu & Kashmir, Assam, North East, Sikkim and Kerala markets also showed a higher preference towards the news genre.

    Two states–Maharashtra and Goa–accounted for more than 50 percent of the news viewership in the West but contributed a relatively less share of eyeballs for news content as compared to total television.

    Audience profile

    Looking at the audience profile of the news genre, the gender ratio is skewed towards males–54 percent male to 46 percent female as against an even split of 50 percent for both males and females for total
    TV consumption.

    News viewership is quite fragmented between all age groups. The share of viewership at 14 percent for news is far higher for kids between 2 to 14 years as compared to that of mature people between 51 and 60 years at 12 percent and seniors who are 61 years or older at 9 percent. BARC attributes this anomaly to the fact that most households own a single TV set and hence there is co-viewing and also because kids form the largest age group in India.

    NCCS A and B show a marginally higher preference for news channels as compared to total TV while the preference among NCCS C, D and E is relatively lower.

    On an all-India level, the news genre audience is skewed towards males, age group of 22+ and NCCS A and B as compared to total TV viewership. Hence, further analysis in BARC’s newsletter has been done on the target group of males 22+ years of age.

    Viewership trends in the context of events

    BARC has looked at viewership trends from October 2015 to October 2017. Over the two-year period, BARC concludes that news is a dynamic genre with viewers moving in and out depending upon the stories and events being covered with some events leading to a higher spike in viewership than others. The biggest spike in viewership during the period under consideration took place at the time of the demise of Tamil Nadu’s chief minister Jayalalitha on 5 December 2016. The next bigger spike was demonetisation as stated earlier. Politically significant events such as elections also lead to spikes in viewership.

    Viewership analysis of a scheduled event–state elections

    BARC has considered state elections from 2016 and 2017 and shared all-day time-band trends for viewership data for pre-election week versus election-day versus results day for West Bengal, Kerala, Tamil Nadu/Pondicherry and Uttar Pradesh/Uttarakhand.

    According to BARC data, election results day received significantly high viewership throughout the day across all markets as compared to election day as well as the days leading up to the event.

    The importance of election day and result day varied across markets. Growth was highest for Kerala on result day as compared to the pre-election days and least for Uttar Pradesh/Uttarakhand. The difference in viewership in pre-election day and election day was the maximum in the case of Tamil Nadu/Pondicherry indicating the importance of election day for this market, while the other markets were predominantly results oriented. Viewership in the Tamil Nadu/Pondicherry market had a more fluctuating trend through the day with viewership peaking in the morning and then again in the afternoon between 1400 and 1430 hours.

    The viewership trendline for pre-election weeks and election-day was similar for Uttar Pradesh/Uttarakhand with very minor deviations indicating that election did not hold too much significance for this market.

    West Bengal/Kerala registered high viewership in the morning hours between 0730 and 1030 hours on results day. After this time period, viewership in case of Kerala dropped down steeply, while in the case of West Bengal the decline was gradual.

    On election day, viewership on regional channels was significantly higher for each of the state markets. It may be noted that BARC has considered the respective news channel for each market as the regional channel. This means that Bangla news channels in the West Bengal market, Malayalam news for Kerala, Tamil for Tamil Nadu and Hindi for Uttar Pradesh/Uttarakhand have been considered regional channels for each market respectively. The two southern markets of Kerala and Tamil Nadu did not register any viewership on Hindi language news. The viewership on national news channels (English news channels) also remained negligible because the event was very local and state specific in nature.

    BARC says that its data reveals that news bulletins were the most popular formats of news consumption on election result day for various markets. The next most popular format was interviews and discussions. The share of news viewing was comparable for West Bengal and Tamil Nadu/Pondicherry. While audiences in West Bengal also had some preferences for talk shows/chat shows, in Tamil Nadu/Pondicherry, the viewership was only split between the bulletins and interview formats.

    Reviews/reports were popular in only market–Kerala while Uttar Pradesh/Uttarakhand had a preference for only one story format–news bulletins—and other formats accounted for very little viewership there.

    On election result day, the break duration on the channels on average went down and the programming increased. In all likelihood, the channels were trying to ensure viewer stickiness by covering the results from various perspectives and angles and, hence, taking fewer breaks.

    Viewership analysis of unscheduled events

    Unscheduled events cannot be predicted and can happen at any time and, hence, are very immediate and sudden in nature and are covered by channels as the story breaks.

    BARC analysed trends on 8 November 2016, the day the Prime Minister announced demonetisation. Television viewership did not vary significantly from previous weeks until 2000 hours as this was when Narendra Modi announced demonetisation. In the aftermath of the announcement, on 9 November 2016, viewership of the news genre remained substantially higher through the day than the previous weeks’ average as people tuned in for updates and implications of the situation. While the overall viewership trend of news channels across various hours was the same across various day parts in line with the regular viewership pattern, a lot more people watched the news on 9 November 2016.

    On 9 November 2016, though GEC remained the most preferred genre, its viewership impressions declined by 5 percent to 49 percent from the previous 8-week average of 54 percent. Movie genre viewership impressions declined by 4 percent and brought the genre down to third place from second with a viewership share of 18 percent on that day as compared to the previous 8-week average of 22 percent. As mentioned above, viewership impressions of the news genre climbed up to second place from the third place to 21 percent from the previous 8-week average of 11 percent. Viewership impressions of the music genre declined by a percentage point to 3 percent from the previous 8-week average of 4 percent. The kids, sports, infotainment, business news and other genres retained their 8-week average viewership shares of 4 percent, 2 percent,1 percent, 0 percent and 1 percent, respectively.

    News bulletins were the most popular formats of news consumption on 9 November with 78 percent viewership, followed by interviews and discussion, while the other story formats seeing a relative decline in share.

    BARC has surmised that in the case of unscheduled events, viewers preferred quick takeaways while viewers were also interested in more detailed formats in the case of scheduled events.

    BARC has analysed the impact of demonetisation on advertisement by considering the 15-day periods before and after demonetisation. It says that the difference between total advertising FCT pre and post demonetisation was a staggering decline–10 percent down in the case of total television and an even higher 13 percent decline in the case of news television.

    Post demonetisation, ad insertions for anywhere banking, ATM services/debit cards went up significantly as compared to pre-demonetisation.

    Also read:

    BARC ratings: BBC World, News Nation enter top 5 in news genre

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

  • Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 52 of 2017.

    Zee TV and Star Plus exchanged their second and third positions in GEC urban markets this week as compared to the week 51. Moreover, Big Magic climbed to eighth position from tenth position this week in GEC rural markets.

    Hindi GEC (U+R)

    Star Bharat has garnered the top slot this week with 692154 impressions (000s) swapping its position with Zee Anmol at second position with 682234 impressions (000s).

    Colors retained its third position with 600546 impressions (000s). Star Utsav climbed to fourth position with 600396 impressions (000s). Zee TV stood at fifth position with 591855 impressions (000s). 

    Sony Pal, Star Plus, Rishtey, Sony Entertainment Television and Sony Sab retained their sixth, seventh, eighth, ninth and tenth positions respectively with 561552 impressions (000s), 501322 impressions (000s), 465438 impressions (000s), 420804 impressions (000s) and 388490 impressions (000s).

    Hindi Rural GEC

    Zee Anmol, Star Utsav, Sony Pal, Star Bharat, Rishtey, Dangal, Zee TV and Colors retained their first, second, third, fourth, fifth, sixth and seventh slots respectively with 513156 impressions (000s) sum, 436095 impressions (000s) sum, 377872 impressions (000s) sum, 357402 impressions (000s) sum, 332561 impressions (000s) sum, 247713 impressions (000s) sum and 237327 impressions (000s) sum.

    Big Magic jumped to eighth position pushing down Colors to ninth with 177951 impressions (000s) sum and 161655 impressions (000s) sum respectively.

    Star Plus garnered last position with 147332 impressions (000s) sum.

    Hindi Urban GEC

    In urban GEC, Colors retained its leadership with 438891 impressions (000s) sum. Whereas, Zee TV and Star Plus exchanged their slots to second and third positions with 354527 impressions (000s) sum and 353989 impressions (000s) sum respectively.

    Star Bharat, Sony Entertainment Television, Sony Sab and Sony Pal retained their fourth, fifth, sixth and seventh positions respectively with 334751 impressions (000s) sum, 298884 impressions (000s) sum, 290669 impressions (000s) sum and 183680 impressions (000s) sum respectively.

    Zee Anmol, Star Utsav and &TV also stood at the same eighth, ninth and tenth positions respectively with 169078 impressions (000s) sum, 164300 impressions (000s) sum and 148076 impressions (000s) sum respectively.

    Also Read:

    BARC week 51: Zee Anmol leads Hindi (R+U) & rural market 

    Mr Panchal continues to help Star Bharat top Hindi GECs across genre

  • BARC ratings: BBC World, News Nation enter top 5 in news genre

    BARC ratings: BBC World, News Nation enter top 5 in news genre

    MUMBAI: Carrying on from its good form since its launch in week 19 of BARC All India ratings, Republic TV continued its leading streak in the last week of the year. BBC World News entered the top five in week 52 in the English news genre.

    Aaj Tak retained its top slot in all the three markets—Hindi news (U+R), Hindi news (U), and Hindi news (R). Zee News and News 18 India climbed two places to second and third positions, respectively. India TV and ABP news dropped two places to fourth and fifth positions in the Hindi news (U+R) market.

    English News

    The English news genre witnessed a drastic fall in viewership across all the channels. Republic TV still retained its numero uno position with 1039 Impressions (000s) sum compared with 1480 Impressions (000s) sum last week. Times Now’s viewership has nearly come down by half from 1203 Impressions (000s) sum last week to 613 Impressions (000s) sum. India Today Television managed to climb up a spot to the third position witnessing a slight dip in the rating from 424 Impressions (000s) sum last week to 305 Impressions (000s) sum in week 52. CNN dropped to fourth position with 229 Impressions (000s) sum. BBC World News entered the list at fifth place with 174 Impressions (000s) sum. NDTV 24X7 could not maintain viewership to remain in the top five.

    English Business News

    CNBC TV 18 sits at the top slot with 441 Impressions (000s) sum followe by ET Now with 230 Impressions (000s) sum. BTVi, NDTV Profit and NDTV Prime and CNBC Tv 18 Prime HD are at third fourth and fifth positions respectively with 116 Impressions (000s) sum, 37 Impressions (000s) sum and 11 Impressions (000s) sum.

    Hindi New (U+R)

    Aaj Tak led the genre with 109647 Impressions (000s) sum. Zee News and News18 India climbed two slots to the second and third positions, respectively, with 90945 and 88320 Impressions (000s) sum. India TV and ABP News dropped two places to fourth and fifth spots, respectively, with 82086 and 74406 Impressions (000s) sum.

    Hindi News Rural

    Aaj Tak topped the rural chart as well with 47358 Impressions (000s) sum. News18 India climbed three places to the second position with 36310 Impressions (000s) sum as against 41466 Impressions (000s) sum followed by Zee News, which moved up a slot at third position with 35521 Impressions (000s) sum. ABP News lost two places to fourth position with 35019 Impressions (000s) sum. News Nation made an entry to the top five at the fifth position with 33662 Impressions (000s) sum. India TV, which was at third position last week, failed to figure in the top five in week 52.

    Hindi News Urban

    Aaj Tak topped the chart in the urban market, too. The channel has witnessed a dip in the rating from 80177 Impressions (000s) sum last week to 62288 Impressions (000s) sum in week 52. Zee News and News18 India climbed a slot each to second and third positions, respectively, with 55423 and 52010 Impressions (000s) sum.

    India TV lost two places and was at fourth position with 49719 Impressions (000s) sum followed by ABP News with 39387 Impressions (000s) sum at fifth position.  

    Also Read:

    Making the news: A look at what news broadcasters did in 2017

    Assembly elections catapult English news genre viewership

    Republic TV continues lead as genre ratings rise

  • Star Bharat continues leading Hindi GECs across genres

    Star Bharat continues leading Hindi GECs across genres

    BENGALURU: Star India’s free-to-air (FTA) Hindi GEC Star Bharat continued its leadership in the genre in Broadcast Audience Research Council’s (BARC) list of top-10 channels across genres in week 51 of 2017 (Saturday, 16 December 2017 to Friday, 22 December 2017) for the third week in a row. The channel was ranked second in the across genres list, behind the Sun Network’s flagship Tamil GEC Sun TV.  Sun TV was the most watched GEC in India. In BARC’s top-10 Hindi GEC channels list, however, Star Bharat dropped a rank in week 51 from the previous week’s pole position. Comedy sitcom Kya Haal Mr Panchal rose to first rank in week 51 as the most-watched Hindi GEC programme during primetime in the Hindi-speaking urban and rural market – HSM (U+R) during primetime from week 50’s third rank.

    BARC’s list of top-10 channels across genres in week 51 featured the same channels as in week 50 but with different rankings. Seven Hindi GECs and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC genres made it to the across genres list in week 51 of 2017. From the networks’ perspective, three channels from Star India, two channels each from the Sony Pictures Network India (SPN), Sun Network and Zee Entertainment Enterprises Limited (Zeel) respectively and one channel from Network 18 (Viacom 18) comprised the top-10 channels across genres. Of these channels, six were pay TV channels and four were FTA.

    Sun TV maintained its unassailable first rank in week 51 of 2017 with 1,044.767 million weekly impressions, a shade higher than the previous week’s 1,024.516 million weekly impressions. As has been the norm in 2017, all the top-five Tamil programmes in the Tamil Nadu/Puducherry markets during primetime were from Sun TV. Star Bharat was ranked second with 697.634 million weekly impressions again tad higher than the 690.538 million weekly impressions in week 50.

    Zeel’s FTA Hindi GEC Zee Anmol climbed up a rank to third place in week 51 of 2017 with 695.320 million weekly impressions as compared to 646.612 million weekly impressions. The Balaji Telefilms-produced Kumkum Bhagya aired on the channel featured among the top-five Hindi GEC programmes in HSM –(R) during primetime.

    Network 18’s flagship Hindi GEC Colors climbed down one rank to fourth place in week 51 of 2017 with 622.522 million weekly impressions as compared to 648.788 million weekly impressions in the previous week. The channel’s Indian Hindi series produced by Rashmi Sharma Telefilms Limited – Shakti-Astitva Ke Ehsaas Ki was among the top-five Hindi GEC programmes in HSM-(U) during primetime.

    Zeel’s flagship Hindi GEC Zee TV retained its fifth rank in week 21 of 2017 with slightly higher ratings in week 51 of 622.034 million weekly impressions as compared to 612.024 million weekly impressions of week 50. As has also become a norm, Kumkum Bhagya and its spinoff Kundali Bhagya were among the top five Hindi GEC programmes in HSM-(U+R) and HSM-(U) during primetime.

    Star India’s flagship Hindi GEC Star Plus climbed up one rank to sixth place with 577.847 million weekly impressions as compared to 525.123 million weekly impressions in week 50. The channel’s Balaji Telefilms-produced Ye Hai Mohabbatein featured among the top-five Hindi GEC programmes in HSM-(U+R) and HSM-(U) during primetime.

    Star Plus was followed by Star India’s Hindi FTA channel Star Utsav which jumped up three ranks to seventh place in week 51 of 2017 with 573.464 million weekly impressions as compared to 526.123 million weekly impressions of week 50. The Sphere Origins-produced sequel soap opera Is Pyaar Ko Kya Naam Doon-Ek Bar Phir was among the top-five Hindi GEC programmes in HSM-(R) during primetime.

    SPN’s Hindi movies channel Sony Max descended two ranks to eighth place in week 51 of 2017 with 555.122 million weekly impressions as compared to 599.399 million weekly impressions. Hindi Feature Films’ (HFF) Bahubali the Beginning and DJ in HSM (U+R) and HSM-(U) and HFF Kanchana in HSM-(U) were among the top five programmes in week 51 of 2017. These films were aired on Sony Max during the week under review.

    SPN’s women-focused FTA channel Sony Pal retained its ninth rank in week 51 of 2017 with slightly lower ratings of 546.834 million weekly impressions as compared to 552.968 million weekly impressions in the previous week. The children’s Indian television series of a boy with supernatural powers Baal Veer, produced by Optimystix Entertainment, which aired on Sony Pal, was among the top five Hindi GEC programmes in HSM-(R) during primetime in week 51.

    The Sun Network’s flagship Telugu GEC Gemini TV completed the top-10 channels across genres list in week 51 of 2017 with 520.374 million weekly impressions at tenth rank as compared to eighth rank in week 50. The channel had garnered 562.485 million weekly impressions in the previous week.

    Also Read :

    BARC week 51: Zee Anmol leads Hindi (R+U) & rural market

    Four Star India channels among top 10 channels across genres

    Panchal helps Star Bharat top Hindi GECs across genres