ITV

Tag: BARC

  • Sun TV, Star Maa only non-Hindi players in across genre list

    Sun TV, Star Maa only non-Hindi players in across genre list

    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3 February 2018 to Friday, 9 February 2018). The Tamil channel occupied its normal numero uno place in the list with 984.137 million weekly impressions. Besides Sun TV and Star Maa, the eight other channels in the week under review were Hindi – six Hindi GEC and two Hindi Movie channels. In week 5 of 2018, Sun TV’s weekly ratings were less than 1 billion weekly impressions although the channel had scored slightly higher 998.106 weekly impressions in week 5 of 2018. Sun TV also topped the BARC’s top 5 Tamil channels in the Puducherry and Tamil Nadu markets, and as usual, all the 5 Tamil programmes in the week in BARC’s weekly list of top 5 Tamil programmes were aired on Sun TV.

    Three channels each from the Sony Pictures Network India (SPN) and Star India, two channels from Zee Entertainment Enterprises Limited (Zeel) and one channel each from Network 18 and Sun TV Network comprised BARC’s top 10 channels across genre list for week 6 of 2018.

    Following Sun TV was Zeel’s free to air (FTA) Hindi GEC Zee Anmol also at it its regular second spot in the list with 769.300 million weekly impressions. Zee Anmol also topped the top 10 Hindi GEC channels in the Hindi Speaking Markets (HSM) – both urban and rural (U+R), and HSM (R). The Balaji Telefilms-produced Kumkum Bhagya and its spinoff Kundali Bhagya that aired on the channel were among the top 5 Hindi GEC programmes during primetime in HSM (U+R). Kumkum Bhagya, Ganga and Jamai Raja were among the top 5 Hindi GEC programmes during primetime in HSM (R).

    Star India’ FTA channel Star Bharat was also at its regular third spot in week 6 of 2018 with 737.259 million weekly impressions. Star Bharat was also ranked second in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U) during the week. Nimki Mukhiya and Kya Haal Mr Panchaal that aired on the channel were among the top 5 Hindi GEC programmes during primetime in HSM (U+R).

    SPN’s women-focused FTA Hindi GEC was at fourth rank in week 6 of 2018 with 642.370 million weekly impressions. Sony Pal was also ranked third in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R). The programmes Taarak Mehta Ka Ooltah Chashmah and CID that were aired on the channel were among BARC’s weekly list of top 5 Hindi GEC programmes during primetime.

    Network18’s flagship Hindi GEC Colors was ranked fifth in week 6 of 2018 with 609.569 million weekly impressions. Colors topped BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R) during the week. Shakti – Astitva Ke Ehsaas Ki and Ishq Mein Marjawan that featured on the channel were among BARC’s top 5 Hindi GEC programmes during primetime in HSM (U).

    Zeel’s flagship Hindi GEC Zee TV was ranked sixth in week 6 of 2018 with 606.162 million weekly impressions. Kumkum Bhagya and Kundali Bhagya that were also aired on the channel were among BARC’s top 5 Hindi GEC programmes in HSM (U+R) and HSM (U).

    Another Star India FTA Hindi GEC, Star Utsav, was ranked seventh in week 6 of 2017 in BARC’s across genre list with 565.459 million weekly impressions. The channel was ranked third in BARC’s weekly list of top 10 Hindi GEC channels in HSM (R)

    Star Maa was ranked eighth in week 6 of 2018 with 529.864 million weekly impressions. The channel topped BARC’s weekly list of top 5 Telugu channels in the Telangana and Andhara Pradesh markets. Four of the top 5 Telugu programmes in BARC’s weekly list of top 5 Telugu programmes during primetime featured on Star Maa during the week.

    SPN’s Hindi movies channel – Star Max was ranked ninth in week 6 of 2018 in BARC’s weekly list of top 10 channels across genre.  Sony Max topped BARC’s list of top 5 Hindi movies channels in HSM (U). The world television premiere of the Hindi feature film (HFF) Kanchana The Wonder Car on Sony Max was among the top 5 Hindi movies in HSM (U+R). HFF’s Kanchana 2 and Son Of Satyamurthy were among the top 5 Hindi Movie programmes during primetime in HSM (U).

    Another SPN Hindi Movies channel – Sony Wah completed BARC’s weekly list of top 10 channels across genre in week 6 of 2018 with 518.369 million weekly impressions. HFF-Sooryavansham that featured on the channel was among the list of top 5 Hindi Movie programmes during primetime in HSM (U+R) and HSM (R). Another HFF – Dangerous Khiladi which also featured on the channel was among the top 5 Hindi movie programmes during primetime in HSM (R) during week 6 of 2018.

    Also Read :

    Star Bharat continues leading Hindi GECs across genres

    ETV Telugu re-enters across genre list

    Sony Max returns to top-10 channels in across genre list

  • Right time for India-centric global news channel: Smriti Irani

    Right time for India-centric global news channel: Smriti Irani

    MUMBAI: Information and broadcasting (I&B) minister Smriti Irani is ready to take India abroad. The minister has said it is the right time for the state-owned broadcaster to launch a news channel focused on India for the international market, although she added that no decision has been taken yet.

    In an interview with the Hindustan Times, Irani added that Doordarshan’s (DD) quality of content had to improve significantly for it to compete with private news and general entertainment channels but added that Prasar Bharati (DD’s parent body) had the kind of infrastructure and reach that could not be matched by private broadcasters.

    According to Irani, the big priorities for the I&B ministry are to minimise the interference of the government, but because I&B is a sensitive area, there are many regulations that need to be reviewed. “I need to increase the efficiency of how we work, because this is the first time in the history of the I&B ministry that we have eight zones specially set up (as communication hubs for the government). Zone-wise, state-wise, our communication has to be strengthened. My third big focus is on communication in local and regional languages,” she said hoping that the CEO of Prasar Bharati can make some big-bang changes.

    “The data needs to be democratised—that data cannot have only have a few masters. It is this data that helps fund channels and programmes. It is this data that drives what the viewer consumes. Advertising decisions are based on this data. The kind of programmes produced is based on this data. If the data is opaque, it leaves many questions unanswered,” she said during the interview.

    But Irani is not in the habit of casting aspersions at random. “The facts at hand are simply that we do not have details on many aspects related to ratings agency BARC (Broadcast Audience Research Council), and when BARC gives us that information I can make a more informed decision. As things stand, there’s very little understanding of BARC in the public domain,” she said.

    She said that there have to be more voices from regional media and language-based media houses — editors, creators. “On budget day, when DD was the only channel with the finance minister and ministry officials, we saw a 582 per cent growth in viewership,” she added.

    On the talks of expanding the reach of DD News to over 100 countries, she said, “If we do something like this, we will also have to involve the Ministry of External Affairs, but there is no decision on this. Yes, the timing is right to do something like this, and the market also seems to be ready.”

    She brushed away claims that the department controls advertising. “That’s a misconception. Government departments and ministries decide how much they want to spend and where they want to spend it. We just become the channel for implementing it. To say I&B decides who spends what and where is an anomaly,” she pointed out.

    Also read:

    MIB mulls broadcast of DD News to 100 countries

    Doordarshan’s R-Day broadcast notches up record TV viewership

  • ETV Telugu re-enters across genre list

    ETV Telugu re-enters across genre list

    BENGALURU: After a hiatus of one week, the Network18-associated Telugu general entertainment channel (GEC) ETV Telugu returned to Broadcast Audience Research Council‘s (BARC) list of top ten channels across genre list [All India (U+R) : 2+ Individuals]. ETV Telugu replaced the Sun Networks’ Telugu GEC Gemini TV at tenth rank in the list in week 5 of 2018 (Saturday, 27 January 2018 to Friday, 2 February 2018). ETV Telugu was also ranked first in BARC’s list of top 5 Telugu channels (Andhra Pradesh/ Telangana (U+R) : NCCS All : 2+ Individuals) during the week under review. Swati Chinukulu which featured on the channel was among the top five Telugu programmes in the AP/Telangana markets during primetime in week 5 of 2018.

    Six Hindi GEC channels, two Telugu GEC channels and one channel each from the Hindi Movies and the Tamil GEC genres made to the list of the top 10 channels across genre for week 5 of 2018. From the networks’ perspective, three Star India channels, two channels each from Network18, Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel) and one channel from the Sun Network comprised the top 10 channels across genres list. Four (Hindi GEC) of the ten channels were free to air (FTA).

    Occupying its normal pedestal at rank 1 was the Sun Network’s flagship Tamil GEC Sun TV with a slightly lowered viewership of 998.106 million weekly impressions – the channel had garnered 1,047.704 million weekly impressions in week 4. Sun TV also topped BARC’s list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets in week 5 of 2017.  Also, as has become a norm all the 5 top Tamil programmes in these markets were from Sun TV.

    Occupying an ‘almost regular’ second rank in week 5 of 2018 was Zeel’s FTA Hindi GEC Zee Anmol, which also topped BARC’s Top 10 Hindi GEC channels in the Hindi speaking urban and rural markets – HSM (U+R) and BARC’s top 10 Hindi channels in HSM (R). The Balaji Telefilms-produced family drama Kumkum Bhagya aired on Zee Anmol was among the top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Another family soap, Jamai Raja which was aired on the channel was also among the top five Hindi GEC programmes during primetime in HSM (R). Zee Anmol scored 763.210 million weekly impressions in week 5 of 2018.

    At third rank was Star India’s renamed FTA Hindi GEC Star Bharat with 683.428 million weekly impressions. The channel was also ranked second in BARC’s top five Hindi GEC list in HSM (U+R) and HSM (U). The soaps Nimki Mukhiya and Kya Haal Mr Panchal, which were aired on Star Bharat, were among the top five Hindi GEC programmes during primetime in HSM (U+R).

    SPN’s women-focused FTA Hindi GEC Sony Pal moved up a rank to fourth place in week 5 of 2018 with 617.140 million weekly impressions. Sony Pal was also ranked third in BARC’s lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Three programmes aired on the channel – Balveer, CID and Taarak Mehta ka Ooltah Chashmah were among the top five programmes during primetime in HSM (R) during week 5 of 2018.

    Network18’s (aka Viacom18) flagship Hindi GEC Colors moved up two places in week five of 2018 to fifth rank with 613.090 million weekly impressions. The channel was ranked first in BARC’s list of top 10 Hindi GEC channels in HSM (U) during the week. Two soaps that were aired on Colors – Shakti – Astitva Ke Ehsaas Ki and Ishq Mein Marjawan were among the top five Hindi GEC programmes during primetime in HSM (U).

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s sixth rank with slightly higher viewership of 599.2017 million weekly impressions (previous week 595.585 million weekly impressions). Kumkum Bhagya and its spin-off Kundali Bhagya aired on the channel were among the top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (U).

    At seventh rank in the top 10 channels across genre list was another Star India FTA Hindi GEC channel – Star Utsav with 575.871 million weekly impressions. Star Utsav was ranked second in BARC’s list of top 10 Hindi GEC channels in HSM (R) in week 5 of 2018.

    At eighth place in week five of 2018 was SPN’s Hindi Movies channel Sony Max with 507.698 million weekly impressions. Sony Max topped the list of top five Hindi movies channels in HSM (U+R) and was among the top five in HSM (R) and HSM (U).

    At ninth rank was Star India’s Telugu GEC Star Maa with 503.891 million weekly impressions. Star Maa was ranked second in BARC’s list of top five Telugu channels in AP and Telangana markets. Four programmes on the channel – Koyilamma, Karthika Deepam, Kumkuma Puvvu and Telugu feature film –Jaya Janaki Nayaka were amongst the top five Telugu programmes in week 5 of 2018.

    As mentioned above, completing the ten was ETV Telugu with 499.513 million weekly impressions.

    Also Read :

    No change in channels in across genres list in first week of 2018

    BARC ratings: 3 Telugu channels among top 10 across genres

    Sony Max returns to top-10 channels in across genre list

  • BARC week 5: Aaj Tak and Republic TV lead in respective genres

    BARC week 5: Aaj Tak and Republic TV lead in respective genres

    MUMBAI: Republic TV continues its leading streak in the fifth week of the year as it has been doing from the time of launch in week 19 in 2017 of BARC All India ratings. India News enters the top five chart in week 5 of 2018 in Hindi news rural market. Aaj Tak tops the chart in Hindi news urban market.

    English News

    The English news genre has seen a drastic fall in the viewership across all the channels except NDTV 24X7 which saw a slight increase. Republic TV still retained its numero uno position with 757 impressions (000s) sum compared to 901 impressions (000s) sum last week. Times Now is at the second spot with 636 impressions (000s) sum followed by India Today Television with 357 impressions (000s) sum last week to 243 impressions (000s) sum in week 4 of 2018. CNN News18 is in fourth position with 195 impressions (000s) sum compared to 222 impressions (000s) sum last week. NDTV 24X7 witnessed a slight hike in ratings at fifth place with 180 impressions (000s) sum.

    English Business News

    In the budget week, the English news channels saw a get spike in the ratings. CNBC TV18 is at the top slot witnessing an increase more than 110 per cent with 1424 impressions (000s) sum compared to 654 impressions (000s) sum last week, followed by ET Now with 608 impressions (000s) sum. BTVi and CNBC TV18 Prime HD are at third and fourth positions respectively with 110 impressions (000s) sum and 35 impressions (000s) sum.

    Hindi News (U+R)

    Aaj Tak leads the genre with 124533 impressions (000s) sum followed by Zee News with 99801 impressions (000s) sum. ABP News and India TV are at third and fourth spots respectively after exchanging their positions with 91510 and 89370 impressions (000s) sum respectively. News18 India is at fifth position with 84965 impressions (000s) sum.

    Hindi News Rural

    Aaj Tak tops the rural chart as well with 56473 impressions (000s) sum. Zee News and ABP News are at second and third positions with 45427 and 40105 impressions (000s) sum respectively followed by News Nation at fourth position with 36258 impressions (000s) sum. India News made an entry to the top five chart at the fifth position with 34396impressions (000s) sum. News18 India which was in the fifth position is not present in the week 5 data.

    Hindi News Urban

    Aaj tak retains its top slot with 68060 impressions (000s) sum. India TV and Zee News are at second and third places after inter-changing their positions with 55858 impressions (000s) sum and 54374 impressions (000s) sum.

    ABP News and News18 India are at fourth and fifth positions after inter-changing their spots with 51404 impressions (000s) sum and 50690 impressions (000s) sum.

    Also Read:

    Republic TV leads English news; ­Aaj Tak tops Hindi news ranking

    Doordarshan’s R-Day broadcast notches up record TV viewership

  • COLORS’ Shakti…Astitva ke Ehsaas Ki conquers the Top 5 slot

    COLORS’ Shakti…Astitva ke Ehsaas Ki conquers the Top 5 slot

    As weekly traditions follows, the BARC ratings for the week gone by are out! COLORS’ social drama Shakti… Astitva Ke Ehsaas Ki has charged into the Top 5 Program list. The show’s path breaking concept is one of the key reasons for the success of the riveting series. On screen for over 2 years now, Shakti… Astitva Ke Eshaas Ki has managed to conquer the imagination of audiences across the country. Bringing alive a concept that breaks all stereotypes, the story revolves around the life of a transgender, Soumya, beautifully portrayed by Rubina Dilaik and her better half Harman played by Vivian DSena.

    Commenting on the success of the show, Rubina Dilaik said, “Shakti… Astitva Ke Ehsaas Kii, will always be one of the first shows to start a revolution of bold concepts on Indian television. The trials and tribulations of a kinnar has been beautifully shown along with a heart-warming storyline. Saumya’s character in no time has been accepted by the audience because the show managed to mirror the harsh realities of the society we live in. And I am glad to have been able to sustain that love and relatability. It’s surely one of the most special character and it’s overwhelming to see the ever growing positive response of the audience. I would like to thank everyone who has made this so special. “

    Vivian Dsena added, “Shakti… Astitva Ke Ehsaas Ki has always echoed a very powerful social message, and it’s a delight to see the love we have received till now. It was our faith in such a path breaking concept that has helped reach where we are. We all hope to live up to the expectation of each and every person who has been a part of this outstanding journey, we only hope to grow from here.”

    In a recent episode, Maharani was seen holding Preeto and Soumya at gunpoint, threatening to kill Preeto, while the rest of the family remained unconscious. Harman chases her, with Maharani fleeing from the house and they reach a cliff where Maharani tries to kill Harman.

  • Sony Max returns to top-10 channels in across genre list

    Sony Max returns to top-10 channels in across genre list

    BENGALURU: After a hiatus of a week, Sony Pictures Network India (SPN) Hindi Movies channel Sony Max returned to Broadcast Audience Research Council’s (BARC) list of the top-10 channels across genre (All India [U+R] : 2+ Individuals). Six Hindi GEC channels, two Telugu GEC channels and one each of Hindi Movies and Tamil GEC channels made up the top-10 across genre list for week 4 of 2018 (Saturday, 20 January 2018 to Friday, 26 January 2018). From the network’s perspective, the top-10 channels across genre were three Star India Pvt Ltd (Star India) channels, two channels each from the Sun Network Ltd, SPN and Zee Entertainment Enterprises Ltd (Zeel) and one channel from Network 18. Four of the channels in the list were free-to-air (FTA).

    The Sun Network’s flagship Tamil GEC Sun TV held onto to its first rank in the list in week 4 of 2018 with 1,047.704 million weekly impressions. Sun TV was also the most watched Tamil channel in the Tamil Nadu/Puducherry markets according to BARC’s weekly list of top-five Tamil channels during the week under review. All the top-five Tamil programmes during prime time were from Sun TV.

    Zeel’s FTA channel Zee Anmol also retained its second rank with 722.702 million weekly impressions. Zee Anmol was also the most watched Hindi GEC in the Hindi Speaking Urban + Rural (HSM (U+R) and HSM rural [HSM (R)] markets. The Balaji Telefilms produced family drama series Kumkum Bhagya and the Grazing Goat Pictures-produced soap Jamai Raja were among the top five most watched Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). These programmes were aired on Zee Anmol.

    Star India’s FTA Hindi GEC Star Bharat also retained its previous week’s third rank in week 4 of 2018 with 697.485 million weekly impressions. The Qissago Telefilms-produced serial Nimki Mukhiya was among BARC’s five most watched Hindi GEC programmes in the HSM (U+R) markets during primetime.

    Sony Max was ranked fourth in week 4 of 2018 with 639.675 million weekly impressions. The channel also topped BARC’s top five Hindi Movies channels weekly list in HSM (U+R) and HSM (U). The sequel of SS Rajamouli’s magnum opus – Bahubali 2: The Conclusion was among the five most watched movies in HSM (U+R), HSM (U) and HSM (R). Hindi feature film (HFF) Sooryavansham, that was aired on the channel in week 4 was amongst the five most watched programmes in HSM (U+R) and HSM (U). Another HFF that was aired on the channel, Bhairava, was also among the top-five Hindi movies in HSM (U).

    SPN’s women focused FTA Hindi GEC Sony Pal was ranked fifth in week 4 of 2018 with 600.018 million weekly impressions. Sony Pal was also ranked second in BARC’s top 10 Hindi GEC channels list in HSM (R). Balveer and Tarak Mehta ka Ooltah Chashmah aired on the channel were among the most watched Hindi programmes in HSM (R) during prime time.

    Zeel’s flagship Hindi GEC Zee TV was ranked sixth in week 4 of 2018 with 595.585 million weekly impressions. Kumkum Bhagya and its spinoff Kundali Bhagya that were aired on Zee TV were BARC’s top two Hindi GEC programmes during primetime in HSM (U+R) and HSM (U).

    Network18’s (or Viacom18 if you may) flagship Hindi GEC Colors was ranked seventh in week 4 of 2018 with 583.116 million weekly impressions. Colors was the most watched Hindi GEC channel in the week in HSM (U). The Rashmi Sharma Telefilms-produced story of a transgender, Shakti – Astitva Ke Ehsaas Ki, was among the top five Hindi GEC programmes during primetime in HSM (U).

    Another Star India FTA Hindi GEC, Star Utsav, was ranked eighth in week 4 of 2018 with 569.417 million weekly impressions. Star India’s Telugu GEC Star Maa was ranked ninth during the week under review with 532.247 million weekly impressions. The channel was the most watched Telugu GEC in the AP/ Telangana (U+R): NCCS All : 2+ Individuals market. Two programmes that featured on Star Maa – Kumkuma Puvvu and Koyilamma were among the top five Telugu programmes during primetime.

    The Sun Newtork’s Telugu GEC Gemini TV completed BARC’s list of top-10 channels across genre list in week 4 of 2017 with 522.878 million weekly impressions. Gemini TV was the second most watched Telugu GEC programme in AP/Talengana.

    Also Read :

    BARC ratings: Zee Anmol leads GECs in U+R

    BARC panel tampering: first arrests made

    Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

  • BTVI to now bring live budget updates on Hotstar

    BTVI to now bring live budget updates on Hotstar

    MUMBAI: At a time when OTT players are striving hard to build their content partnerships, Hotstar is adding a new pipeline of content to its news category. After Republic and ABP News, now BTVI is also live on Hotstar.

    BTVI will be giving all the Budget 2018 updates from today 8pm onwards.

    In May 2017, Republic joined hands with Hotstar to shape the future of news online. Republic TV claimed the partnership to be a stunning debut on Hotstar by crossing a million viewers within a day of its launch. Meanwhile, ABP has been live on Hotstar since October 2017.

    News as a genre is continuously spreading its wings. The ratio of watching news on television is on a whopping increase. In Indiantelevision.com’s 13th Indian Digital Operators Summit (IDOS 2017), Broadcast Audience Research Council (BARC) India CEO Partho Dasgupta sounded a positive note on the growth of news as a genre. He said, “Hindi news grew by 93 per cent in 2017 over week 41 of 2015,” which means the news content is being consumed more and more on television as well as online.

    Also Read:

    Hotstar is an important platform for us: ABP’s Avinash Pandey

    Republic TV claims  ‘stunning’ debut on Hotstar

    Hotstar announces partnership with awesomeness

  • HUL marketing spends up in third quarter

    HUL marketing spends up in third quarter

    BENGALURU: Indian FMCG giant Hindustan Unilever Ltd (HUL) is one of the biggest advertisers in India. On Indian television, the company releases the highest number of advertisements by far according to Broadcast Audience Research Council of India (BARC) weekly data for top 10 advertisers across genre. According to BARC’s weekly data for calendar year 2017 (week 1 starting Saturday, 31 December 2016 to week 52 ending on Friday, 29 December 2017), the FMCG behemoth released a staggering 68,12,298 ad insertions. This number does not include the television insertions by Brooke Bond Lipton India Ltd (Lipton), Lakme Lever Ltd (Lakme) and Ponds India Ltd (Ponds).

    Industry sources said that HUL had promoted its products quite aggressively in Q3 2018 by way of sops to the players across the sales and distribution chain as well as to consumers for some of its brands. In the current fiscal that started on 1 April 2017 (FY 2018) and will end on 31 March 2018, the company spent the highest amount as yet in the quarter ended 31 December 2017 (Q3 2018, quarter under review) towards advertisement and sales promotions at Rs 1,107 crore. In terms of percentage of total revenue also, HUL’s Q3 2018 ad and sales promotion spend works out to 12.66 percent, another peak for this year. HUL’s year-over-year (y-o-y) and quarter-on-quarter (q-o-q) spends towards advertisement and sales promotion in Q3 2018 increased 29.47 percent and 8.21 percent respectively.Please refer to the graph below for HUL’s ad and sales promotion spends during the last eight quarters.

    public://g1.jpg

    HUL was the top advertiser during all the 52 weeks of 2017 according to BARC data.Please refer to the graph below:

    public://g2.jpg

    It must be noted that BARC provides weekly data – BARC’s week commences on a Saturday and ends on the next Friday. Hence the quarterly TV insertions numbers mentioned above are approximate.

    HUL’s Tea and beverages company Lipton was present among BARC’s top 10 advertisers across genre lists during 50 of the 52 weeks. In week 52 of 2017, Lipton had 32,049 ad insertions, the highest by it in the year, while in week 19 of 2017 it had 15,719 TV ad insertions, the lowest while it was present in BARC’s list of top 10 advertisers across genre. Lakme was present in BARC’s weekly lists for 3 weeks of 2017, while Ponds was present in the lists for 15 of the 52 weeks of 2017. Assuming that these three advertisers released 20 percent additional television advertisements during the year, the total number of TV insertions by HUL during the year works out to almost 82 lakhs.

    HUL chairman Harish Manwani said: “We have delivered another strong performance in the quarter, with broad based growthacross categories and further improvement in margins. We remain positive about the mid-term outlook of the industry and willcontinue to invest strongly in our core brands and developing categories of the future. There are early signs of commodity costinflation and we will further sharpen our focus on cost effectiveness programs and manage our business dynamically forcompetitiveness and sustained profitability.”
     

  • BARC ratings: Zee Anmol leads GECs in U+R

    BARC ratings: Zee Anmol leads GECs in U+R

    MUMBAI: Zee Anmol emerged as the leader in the Hindi GEC (U+R) genre dethroning Star Bharat according to Broadcast Audience Research Council (BARC) all India data for week 52 of 2017.

    Star Plus came down to fourth position from second position in GEC urban markets this week as compared with week 2. Zee Anmol and other channels, however, retained their respective positions this week in GEC rural markets as against the previous week.

    Hindi GEC (U+R)

    Zee Anmol garnered the top slot this week with 736,662 impressions (000s) swapping its position with Star Bharat at second position with 691,997 impressions (000s).

    Colors retained its third position with 627,061impressions (000s), whereas Sony Pal and Zee TV exchanged their positions to fourth and fifth positions, respectively, with 612,393 impressions (000s) and 605,654 impressions (000s).

    Star Utsav, Star Plus, Rishtey, Sony Entertainment Television and Sony Sab retained their sixth, seventh, eighth, ninth and tenth positions with 547746 impressions (000s), 472,073 impressions (000s), 453,939 impressions (000s), 424,273 impressions (000s) and 376,493 impressions (000s), respectively.

    Hindi Rural GEC

    Zee Anmol, Sony Pal, Star Utsav, Star Bharat, Rishtey retained their first, second, third, fourth and fifth positions, respectively, with 562,416 impressions (000s), 419,826 impressions (000s), 394,693 impressions (000s), 352,927 impressions (000s), 329,434 impressions (000s).

    Zee TV, Dangal TV, Big Magic, Colors, Star Plus also maintained their sixth, seventh, eighth, ninth and tenth positions with 238,911 impressions (000s), 236,393 impressions (000s), 166,794 impressions (000s), 163,428 impressions (000s), and 138,850 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Colors retained its leadership with 453,621impressions (000s) sum. Zee TV climbed to the second position with 366,742 impressions (000s).

    Star Bharat stood at third position with 339,070 impressions (000s). Star Plus dropped down to fourth position from the second position with 333,222 with impressions (000s) as compared with week 2.

    Sony Entertainment Television, Sony Sab, Sony Pal and Zee Anmol retained their fifth, sixth, seventh and eighth positions with 304,688 impressions (000s), 281,841 impressions (000s), 192,567 impressions (000s) and 174,245 impressions (000s), respectively.

    Star Utsav and &TV also retained their ninth and tenth positions with 153,052 impressions (000s) and 132,949 impressions (000s).

    Also Read:

    ‘Kumkum Bhagya’ hits the 1000-episode milestone

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • BARC ratings: 3 Telugu channels among top 10 across genres

    BARC ratings: 3 Telugu channels among top 10 across genres

    BENGALURU: Three Telugu GEC channels–Star India’s Star Maa, Sun Network’s Gemini TV and the Network 18 associated  ETV Telugu—were present in Broadcast Audience Research Council of India’s (BARC) list of top 10 channels across genre: All India (U+R) : 2+ Individuals list for week 3 of 2018 (Saturday, 13 January 2018 to Friday, 19 January 2018). Besides one Tamil GEC–Sun Network’s Sun TV–the other six channels, including four free-to-air (FTA), were Hindi GECs.

    Three channels from Star India, two channels each from Zee Entertainment Enterprises Ltd (Zeel), Network 18 and Sun Network and one channel from Sony Pictures Network India (SPN) made up the top-10 channels across genre list for week 3 of 2018.

    Sun TV was at its regular first place in the across genres list for week 3 of 2018 with 1,147.85 million weekly impressions. Sun TV also topped BARC’s top 5 Tamil channels (Tamil Nadu/Puducherry (U+R): NCCS All: 2+ Individuals) list and all the five top Tamil programmes in the same markets during primetime were from Sun TV. Sun TV was the most watched GEC across the country.

    Zeel’s FTA Hindi GEC Zee Anmol was ranked second in week 3 of 2018 with 738.873 million weekly impressions and was the most watched Hindi GEC across genres. Zee Anmol topped BARC’s top 10 Hindi GEC channels in the Hindi-speaking urban and rural or HSM (U+R) and the HSM (R) markets. Balaji Telefilms-produced Kumkum Bhagya aired on Zee Anmol was among the top 5 Hindi GEC programmes during primetime in these markets.

    Star India’s FTA Hindi GEC Star Bharat was ranked third in week 3 of 2017 with 697.496 million weekly impressions. Qissago Telefilms-produced Nimki Mukhiya, which aired on Star Bharat, was among the top-five Hindi GEC programmes during primetime in HSM (U+R).

    Star Maa was ranked fourth in week 3 of 2018 with 649.550 million weekly impressions. The channel was placed second in BARC’s top-five Telugu channels list in Andhra Pradesh and Telangana and the world television premiere of Telugu feature film Raja the Great aired on it was the most watched Telugu programme during primetime in the week.

    Zeel’s flagship Hindi GEC Zee TV was ranked fifth in week 3 of 2018 with 643.361 million weekly impressions. Kumkum Bhagya and its spinoff Kundali Bhagya aired on Zee TV were among BARC’s top 5 Hindi GEC programmes during primetime in HSM (U+R) and HSM (U).

    Network 18’s flagship Hindi GEC, Colors, was ranked sixth in week 3 of 2018 with 642.897 million weekly impressions. The grand finale of Endemol Shine India’s Bigg Boss season 11 aired on Colors on January 14 was among BARC’s top 5 Hindi GEC programmes list during primetime in HSM (U+R) and

    HSM (U).

    Gemini TV was ranked seventh in BARC’s across genre list in week 3 of 2018 with 642.270 million weekly impressions. The channel topped BARC’s top-five Telugu channels list and the world television premiere of the Telugu feature film Jai Lava Kusa was the second most watched Telugu programme during primetime during the week according to BARC data.

    SPN’s FTA women focused channel Sony Pal was ranked eighth in week 3 of 2018 with 616.602 million weekly impressions. The sitcom Tarak Mehta Ka Ooltah Chashma and C.I.D aired on Sony Pal were among BARC’s top Hindi GEC programmes list in HSM (R).

    Another Star India FTA Hindi GEC–Star Utsav was ranked ninth in week 3 of 2018 with 553.165 million weekly impressions in BARC’s across genre list.  ETV Telugu completed the top 10 channels across genre list in week 3 of 2018 with 513.852 million weekly impressions. The channel was ranked third in BARC’s top 5 Telugu channels list. Two programmes aired on ETV Telugu, Swati Chinukulu and Manasu Mamata were among BARC’s top-five Telugu programmes list during primetime.