ITV

Tag: BARC

  • Zee Anmol leads GEC (U+R) in BARC week 16

    Zee Anmol leads GEC (U+R) in BARC week 16

    MUMBAI: Zee Anmol emerged as the leader and Star Plus had a fall right from third to eighth position in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 16 of 2018.

    Colors retained its leadership position in the GEC urban market this week. Moreover, Zee Anmol also retained its top position in GEC rural markets.

    Hindi GEC (U+R)

    Zee Anmol retained its top slot this week with 714895 impressions (000s). Star Bharat stood at second position with 629922 impressions (000s). Rishtey came to the third position with 626201 impressions (000s). Sony Pal, Star Utsav and Zee TV retained their fourth, fifth and sixth positions respectively with 600021 impressions (000s), 523373 impressions (000s) and 506179 impressions (000s).

    Colors jumped to the seventh position with 494038 impressions (000s). Star Plus had a fall to eighth position from third position as compared to the previous week with 457220 impressions (000s).

    Sony Entertainment Television and Sony Sab retained their ninth and tenth positions with 354487 impressions (000s) and 344705 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol retained its first position with 546647 impressions (000s). Rishtey stood at second position with 432512 impressions (000s).

    Sony Pal, Star Utsav and Star Bharat retained their third, fourth and fifth positions with 400012 impressions (000s), 362626 impressions (000s) and 313716 impressions (000s) respectively.

    Zee TV, Dangal TV, Big Magic, Colors and Star Plus stood at sixth, seventh, eighth, ninth and tenth positions with 191659 impressions (000s), 181551 impressions (000s), 181306 impressions (000s), 138919 impressions (000s) and 133736 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Colors emerged as the leader with 355118 impressions (000s). Star Plus and Star Bharat retained their second and third positions with 323484 impressions (000s) and 316206 impressions (000s).

    Zee TV, Sony Sab, Sony Entertainment Television and Sony Pal retained their fourth, fifth, sixth and seventh positions respectively with 314519 impressions (000s), 272393 impressions (000s), 259743 impressions (000s) and 200008 impressions (000s).

    Rishtey, Zee Anmol and Star Utsav stood at eighth, ninth and tenth positions with 193689 impressions (000s), 168248 impressions (000s) and 160747 impressions (000s) respectively.

    Also Read :

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

  • BARC week 16: India TV climbs to top position in urban market

    BARC week 16: India TV climbs to top position in urban market

    MUMBAI: India TV has dethroned Aaj Tak from its numero uno position from the Hindi news urban market of  Broadcast Audience Research Council’s (BARC) week 16 ratings for 2018. Republic TV, meanwhile, continued its leading streak. Aaj Tak topped the chart in the other two Hindi news markets apart from the urban market.

    English news

    Republic TV retained its pole position with 577 impressions (000s) sum compared with 553 impressions (000s) sum last week. Times Now is at the second spot with 505 impressions (000s) sum followed by India Today Television with 281 impressions (000s) sum as against 265 impressions (000s) sum in week 16 of 2018. CNN News18 is at fourth position with 201 impressions (000s) sum vis-a-vis 219 impressions (000s) sum last week.

    NDTV 24×7 is at the fifth position with 174 impressions (000s) sum.

    English business news

    CNBC TV18 is at the top slot with 476 impressions (000s) sum as compared with 490 impressions (000s) sum last week, followed by ET Now with 178 impressions (000s) sum. BTVI and CNBC TV18 Prime HD were at third and fourth positions, respectively, with 49 impressions (000s) sum and 19 impressions (000s) sum.

    Hindi news (U+R)

    Aaj Tak leads the genre with 79464 impressions (000s) sum as against 94219 impressions (000s) sum. India TV climbed two slots to the second position with 78467 impressions (000s) sum.

    Zee News was at the third position with 68913 impressions (000s) sum compared with 72530 impressions (000s) sum.

    News18 India and ABP News were at the fourth and fifth positions after interchanging the positions with 68482 and 62540 impressions (000s) sum.

    Hindi news rural

    Aaj Tak topped the rural chart as well with 31222 impressions (000s) sum followed by News Nation with 30920 impressions (000s) sum. India TV was at the third position with 29789 impressions (000s) sum.

    ABP News was at fourth position with 27574 impressions (000s) sum followed by Zee News at the fifth position with 27517 impressions (000s) sum. 

    Hindi news urban

    India TV jumped a slot to the top position with 48677 impressions (000s) sum followed by Aaj Tak with 48241 impressions (000s) sum. News18 India was at the third position with 43003 impressions (000s) sum.

    Zee News and ABP News were at the fourth and fifth spots with 41396 impressions (000s) sum and 34966 impressions (000s) sum, respectively.

    Also Read :

    WION focuses on HSM, starts Hindi audio feed

    BARC to measure OOH TV viewership

  • Republic TV continues to lead as English news genre ratings drop

    Republic TV continues to lead as English news genre ratings drop

    BENGALURU: Arnab Goswami-headed Indian English news channel Republic TV has continued an uninterrupted lead of the genre since its launch in May 2017. Republic TV led the genre with 0.553 million weekly impressions in week 15 of 2018 (Saturday, 7 April 2018 to Friday, 13 April 2018) according to Broadcast Audience Research Council of India’s weekly data for the top-five English news channels—All India (U+R) : NCCS AB : males 22+ individuals. BARC had reported 0.652 million weekly impressions for Republic TV for week 14 of 2018.

    In the meanwhile, the ratings of the genre have recorded a new nadir–the lowest combined weekly ratings of the top-five English news channels for 2018 until week 15 were 1.678 million impressions, 19 per cent lower than the previous weeks combined ratings of the top-five English news channels of 2.071 million impressions in the previous week. The 11th edition of the Indian Premier League (IPL 11) commenced in week 15 of 2018 and the ratings of news television channels were most likely affected. Most of the matches are played during the primetime of GECs, news channels as well as other genres.

    All the five channels in BARC’s list remained the same with the same ranks in week 15 of 2018 as compared with week 14. As a matter of fact, the first three ranked channels have retained their places and order in BARC’s weekly list of the top-five English news channels through the first 15 weeks of 2018. All the channels, however, had lower ratings in week 15 as compared with week 14 of 2018.

    Republic TV was followed by Goswami’s former channel–Times Now–for which BARC reported ratings of 0.488 million weekly impressions in week 15 of 2018. Times Now had ratings of 0.595 million weekly impressions in the previous week. Continuing on at its regular third rank was India Today Television with 0.265 million weekly impressions in the week under review as compared with 0.363 million weekly impressions in the previous week.

    At fourth rank was CNN News18 with 0.219 million weekly impressions in week 15 of 2018 as against 0.293 million weekly impressions in week 14. At fifth rank was the Prannoy and Radhika Roy led NDTV 24×7 with 0.153 million weekly impressions in week 15 as compared with 0.168 million weekly impressions in week 14 of 2018

  • Zee Anmol leads Hindi GEC (U+R) in BARC week 15

    Zee Anmol leads Hindi GEC (U+R) in BARC week 15

    MUMBAI: Zee Anmol emerged as the leader, dethroning Star Bharat in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 15 of 2018.

    Star Plus and Colors swapped their second and third positions this week as compared to the previous week in the GEC urban market. Moreover, Zee TV and Big Magic exchanged their positions as compared to the previous week in GEC rural market.

    Hindi GEC (U+R)

    Zee Anmol garnered the top slot this week with 676300 impressions (000s), dethroning Star Bharat to second position with 669207 impressions (000s). Sony Pal, Star Utsav, Zee TV, Star Plus and Rishtey retained their third and fourth, fifth, sixth and seventh positions respectively with 649574 impressions (000s), 568047 impressions (000s), 516099 impressions (000s), 465655 impressions (000s) and 461718 impressions (000s) respectively.

    Colors, Sony Entertainment Television and Sony Sab stood at eighth, ninth and tenth positions with 451207 impressions (000s), 341584 impressions (000s) and 341285 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol, Sony Pal, Star Utsav, Star Bharat, Rishtey and Dangal TV retained their first, second, third, fourth, fifth and sixth positions with 513256 impressions (000s), 425192 impressions (000s), 394805 impressions (000s), 334485 impressions (000s), 315776 impressions (000s) and 205508 impressions (000s) respectively.

    Zee TV, Big Magic, Star Plus and Colors stood at seventh, eighth, ninth and tenth positions respectively with 200400 impressions (000s), 185872 impressions (000s), 136828 impressions (000s) and 125565 impressions (000s).

    Hindi Urban GEC

    In urban GEC, Star Bharat retained its leadership with 334721 impressions (000s).

    Star Plus and Colors swapped their second and third positions this week as compared to the previous week with 328826 impressions (000s) and 325641 impressions (000s) respectively.

    Zee TV, Sony Sab, Sony Entertainment Television, Sony Pal, Star Utsav and Zee Anmol retained their fourth, fifth, sixth, seventh, eighth and ninth positions with 315698 impressions (000s), 259337 impressions (000s),251483 impressions (000s), 224381 impressions (000s), 173241 impressions (000s) and 163044 impressions (000s) respectively.

    Rishtey emerged as the new entrant in the tenth slot, dethroning &TV with 145941 impressions (000s).

  • Reckitt Benckiser again top television advertiser

    Reckitt Benckiser again top television advertiser

    BENGALURU: Indian FMCG and consumer health products company Reckitt Benckiser (India) Ltd (RBIL) has once again climbed the almost sole andperpetual bastion of Indian FMCG company Hindustan Unilever Ltd (HUL). For the second time this year, RBIL was the biggest advertiser in terms of insertions in week 14 of 2018 (Saturday, 31 March 2018 to Friday, 6 April 2018) according to BARC (Broadcast Audience Research Council of India) data. The previous occasion when the company beat HUL in terms of TV ad insertions was in week 11 of 2018 (Saturday, 10 March 2018 to Friday, 16 March 2018) according to BARC’s list of top 10 advertisers across genres – all India (U+R) : 2+ individuals -in terms of ad insertions or spots. During the 52 weeks of calendar year 2017 (Saturday, 31 December 2016 to Friday 30 December 2017), it was HUL that held the top slot as the largest television advertiser in the country. 

    In week 14 of 2018, according to BARC data, RBIL had 1,21,102 insertions to HUL’s 1,19,602 ad spots. In week 11, RBIL had 1,10,173 to HUL’s 99,405 ad insertions. RBIL accounted for 30.2 percent ad insertions of the combined total insertions by the top 10 advertisers in week 14 and 28.6 percent in week 11, while HUL had 29.8 percent and 25.6 percent of the ad insertions during the same weeks respectively. Hence the big two accounted for 59.9 percent and 55.4 percent of the combined total insertions by the top 10 advertisers in week in weeks 14 and 11 of 2018 respectively.

    It must, however, be noted that if one were to account for the insertions by HUL affiliates/subsidiaries/associate (HUL group companies) companies, the total would far exceed the ad insertions by any other advertiser. For example, among the top 10 advertisers in week 14 of 2018 wasBrooke Bond Lipton India Ltd (Brooke Bond) at rank eight with 18,075 insertions, while in week 11 Brooke Bond did not find a place among BARC top 10 advertisers list, neither did any other HUL group company.Refer to the table below showing BARC’s list of top 10 advertisers in weeks 11 and 14 of 2018.

    public://barc_4.jpg

    Also Read :

    Top television advertisers in 2017 based on BARC’s Top 10 lists

    News channels rake in advertising on budget day

  • MIB proposes installation of chip in DTH boxes: Report

    MIB proposes installation of chip in DTH boxes: Report

    MUMBAI: In order to make the measurement process of viewership better, the Ministry of Information and Broadcasting (MIB) has proposed of an in-built chip in set-top boxes (STBs). According to a report by The Asian Age, the ministry has sought that all direct-to-home (DTH) operators should install a chip in all new set-top boxes to record data about channels watched and their duration.

    The MIB has made this recommendation to the regulatory body Telecom Regulatory Authority of India (TRAI). The proposal was squeezed into the voluminious DTH sector recommendations and the TRAI has asked for a separate and detailed proposal in regard to the matter.

    “Regarding asking DTH operators to instal a chip in new STBs, it is stated that this is a new issue and cannot be part of the reference. If the MIB desires the TRAI’s recommendation on this issue, it may send a separate reference to TRAI as per the provisions of TRAI Act 1997,” TRAI said in a communication to the ministry.

    If the step is taken, it would ensure a wider and better measurement system of viewership preferences across the country. Other than that, the move may also lead to the end of the Broadcast Audience Research Council’s (BARC) monopoly in the measurement system.

    The proposal of allowing the renewal of licences to only DTH operators that have no dues pending to government has been approved by the TRAI.

    Also read:

    TRAI bats for issuing DTH licences for 20 years

    BARC begins new subscription service PreView

     

     

  • BARC begins new subscription service PreView

    BARC begins new subscription service PreView

    MUMBAI: BARC India has launched a new subscription-based service called PreView for its subscribers, a custom product that gives BARC India subscribers a viewership report of a broadcast event three days after the telecast. BARC’s weekly data otherwise offers data every Thursday for the previous week-that is Saturday to Friday.

    The service showcases the strength of BARC India’s cutting-edge technology backbone. Star India has become the first subscriber to adopt the product. The broadcaster released the data of the Indian Premier League’s (IPL) opening match between Chennai Super Kings and Mumbai Indians one week ahead of its actual release using the ‘PreView’ service.

    BARC India CEO Partho Dasgupta said, “BARC India’s goal has always been to deliver insights that help drive value for our clients. Our latest offering–PreView–is another product that will aid the growth of the industry. The fact that we are able to deliver viewership data three days after telecast is a testament to robustness and health of our panel and cutting-edge technology. This is in line with international standards.”

    As part of the service, BARC India will give the impressions, ATS and coverage data for 2 TGs: a. universe data (2+ for anyone market from the following—all India, all HSM or single state), and b. one custom-TG.

    Also Read: BARC week 10: Star Bharat leads Hindi GECs (U+R)

    BARC ratings: Zee News leads in Hindi News urban market

     

  • History TV18 focuses on relatable local content

    History TV18 focuses on relatable local content

    MUMBAI: History TV18 has plans to woo the Indian audience with more local content. After the success of Special Operations India: Surgical Strikes, the channel launched Special Operations India: Myanmar late last month in a bid to beef up its Indian content library. A new mini series Firepower:Defending India launches next month, promos for the show are already on air.

    According to History TV18 EVP and head of content Arun Thapar, the channel is not just looking at notching up the number of hours of local content but is creating content that is relatable to its audience. “[The content] is differentiated in terms of storytelling, production values and scale. We are also experimenting with durations.” 

    The channel is investing in what audiences like and admire in the factual entertainment space. Thapar said that the channel wants to celebrate the good and great about India. “Our efforts have gained momentum over the last year and a half. The objective has been to offer differentiated content for the audience and increase our market share by creating and putting out shows that are best-in-class, from the perspective of storytelling, creative excellence and an immersive viewing experience. We want the audience to  relive the stories from the past that shape our present,” he added.

    Although hundreds of hours of content are from overseas, by targeting existing audiences and building the brand, the network believes it can keep viewers glued to the TV sets and rule the infotainment genre. 

    Special Operations India: Myanmar, which premiered on 28 March 2018, is the second instalment in the Special Operations India mini-series, the first one being the path-breaking documentary about India’s Surgical Strikes in Pakistan-Occupied Kashmir. The story is told through the experiences of the men leading the operation and the decision makers in India’s military establishment at the time.

    Thapar believes that content in this genre should not be restricted to just Indian audiences but has to be made for global citizens. Going forward, History TV18 will keep refreshing its content with foreign shows as well as locally produced and curated series.

    History TV18 garnered second position in week 14 of Broadcast Audience Research Council’s (BARC) list with 3407 impressions (000s). When BARC increased its rural India measurement in 2017, the genre took a hit because urban viewership is its bastion.

    Competition has been sprucing up its offering as well. Recently, Sony BBC Earth, which was launched less than a year ago, snatched away the genre’s top spot from week 11 to week 14. The channel has lined up activities to connect with school kids and new show launches are also on the anvil.

    In its genre, History TV18 competes with Discovery, Nat Geo, Animal Planet, Sony BBC Earth and Nat Geo Wild. With only limited audiences to attract and plenty of players, the fight for eyeballs is likely to get intense in the genre.

    Also Read :

    ‘Barbarians Rising’, Roman & Barbarian battle on History TV18

    HistoryTV18: #BossWomen to tell stories of Indian women

  • Four Star India channels among top ten in across-genre list

    Four Star India channels among top ten in across-genre list

    BENGALURU: Four channels from the Star India Network made it to the Broadcast Audience Research Council’s (BARC) top 10 channels across genres list–all India: 2+ in week 14 of 2018: Saturday, 31 March 2018 to Friday, 6 April 2018. Sony Pictures Network India (SPN) had three channels, Zee Entertainment Enterprises Ltd (Zeel) had two channels and Sun TV Network had one channel in the list of top 10 channels. Six of the channels were Hindi GECs, two were Hindi movie channels and there was one channel each from the Tamil GEC and the Telugu GEC genres.

    The combined ratings of the top 10 channels across genres reduced by 2.3 per cent in week 14 to 6,476.274 million impressions from 6,629.826 million impressions. The first six ranks and order in week 14 were the same as in week 13 of 2018. One channel moved up the list while three channels re-entered the list during the week under review.

    Sun Networks’ flagship Tamil GEC occupied its numero uno position as usual in week 14 with 990.432 million weekly impressions as compared to 985.490 million weekly impressions in week 13 of 2018. Also, as is usual, Sun TV topped BARC’s list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets. All the top 5 Tamil programmes during primetime in these markets were also aired on Sun TV.

    Star Bharat continued to hold its second place overall and first among the Hindi GECs in the across genres list in week 14 of 2018 with 739.935 million weekly impressions as compared to 756.655 million weekly impressions in the previous week. The channel also held the top rank in BARC’s list of top 10 Hindi GECs in the Hindi speaking urban and rural markets or HSM (U+R). Star Bharat was ranked second in HSM (U) and ranked fourth in HSM (R). The programme Kya Haal Mr Paanchal was among the top five Hindi GEC programmes during primetime in HSM (U+R).

    Also holding on to its third place was Zeel’s free-to-air (FTA) Hindi GEC Zee Anmol with 712.667 million weekly impressions in week 14 as compared to 739.830 million weekly impressions in week 13 of 2018. Zee Anmol was ranked second in HSM (U+R), first in HSM (R) and ninth in HSM (U). The Balaji Telefilms-produced Kumkum Bhagya topped BARC’s list of top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Another soap Ganga that was aired on Zee Anmol was the third most watched programme during primetime in week 14 of 2018 in HSM (R).

    At fourth place was SPN’s women focused Hindi GEC Sony Pal with 679.1716 million weekly impressions in week 14 as compared to 712.094 million weekly impressions in week 13 of 2018. Sony Pal was ranked third in HSM (U+R) and second in HSM (R). CID aired on Sony Pal was in the list of top five Hindi GEC programmes in HSM (U+R) and HSM (R). Furthermore, the channel’s sitcom comedy Taarak Mehta ka Ooltah Chashmah and Balveer were in the list of top five Hindi GEC programmes in HSM (R).

    Continuing on at fifth rank was another Star India FTA Hindi GEC Star Utsav with 612.184 million weekly impressions in week 14 as compared to 641.729 million weekly impressions in week 13 of 2018. The channel was ranked fourth in BARC’s list of top 10 Hindi GECs in HSM (U+R), third in HSM (R) and was eighth in HSM (U).

    Also holding onto its sixth place was SPN’s Hindi movies channel Sony Max with 594.882 million weekly impressions in week 14 as compared to 587.930 million weekly impressions in week 13 of 2018. Sony Max also topped BARC’s list of top five Hindi movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). Hindi feature films (HFF) Tiger Zinda Hai and Sarrainudo were the five most watched Hindi movie programmes during primetime in HSM (U+R) and HSM (U).

    Catapulting from the previous week’s tenth rank in the list to the seventh place was Zeel’s flagship Hindi GEC Zee TV with 562.387 million weekly impressions in week 14 as compared to 539.770 million weekly impressions in week 13 0f 2018. Zee TV was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (U) and was ranked eighth in HSM (R). Kundali Bhagya, a spinoff of Kumkum Bhagya, aired on Zee TV was the second most watched programme during primetime in HSM (U+R) and the most watched Hindi GEC programme during primetime in HSM (U).

    Entering BARC’s list of top 10 channels across genres was Star India’s flagship Hindi GEC Star Plus at eighth rank with 539.231 million weekly impressions in week 14. Star Plus was ranked eighth in BARC’s list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (U) and was placed ninth in HSM (R).

    Also, re-entering the list was Star India’s flagship Telugu GEC Star Maa with 528.125 million weekly impressions in week 14 of 2018. The channel topped BARC’s list of top five Telugu channels in the Andhra Pradesh and Telangana markets, while three of its programmes were amongst BARC’s list of top five programmes during primetime in the same markets.

    Another SPN Hindi movies channel, Sony Wah, also re-entered BARC’s list of top 10 channels across genres in week 14 of 2018 with 516.716 million weekly impressions. Sony Wah was ranked second in BARC’s list of top five Hindi movies channels for the week in HSM (U+R), first in HSM (R) and fourth in HSM (U). HFF Rowdy Rathore was the second most watched Hindi movie during primetime in HSM (U+R) and the most watched Hindi movie during primetime in HSM (R).

    Also Read :

    All Hindi channels with Sun TV in across genres list

    Zee Anmol regains top Hindi GEC spot across genres

  • Star Bharat leads GEC urban in BARC week 14

    Star Bharat leads GEC urban in BARC week 14

    MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 14 of 2018. Star Bharat leads GEC urban market this week. Moreover, all the channels remained at their respective positions with no change this week as compared to the previous week in GEC rural markets.

    Hindi GEC (U+R)

    Star Bharat garnered the top slot this week with 731561 impressions (000s). Zee Anmol, Sony Pal, Star Utsav, retained their second, third and fourth positions with 710197 impressions (000s), 675060 impressions (000s) and 603378 impressions (000s) respectively.

    Zee TV, Star Plus and Rishtey stood at fifth, sixth and seventh positions respectively with 534938 impressions (000s), 501433 impressions (000s) and 491626 impressions (000s).

    Rishtey, Sony Entertainment Television and Sony Sab stood at eighth, ninth and tenth positions with 430206 impressions (000s), 379412 impressions (000s), 376891 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol, Sony Pal, Star Utsav and Star Bharat retained their first, second, third and fourth positions with 549832 impressions (000s), 459621 impressions (000s), 426377 impressions (000s) and 374833 impressions (000s) respectively.

    Rishtey, Dangal TV, Big Magic, Zee TV, Star Plus and Colors retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 302125 impressions (000s), 232445 impressions (000s), 209959 impressions (000s), 208649 impressions (000s), 148852 impressions (000s) and 138473 impressions (000s).

    Hindi Urban GEC

    In urban GEC, Star Bharat entered the market as a leader with 356727 impressions (000s). Colors and Star Plus stood at second and third positions respectively with 353153 impressions (000s) and 352580 impressions (000s). Zee TV jumped to fourth position from fifth position as compared to the previous with 326288 impressions (000s).

    Sony Sab, Sony Entertainment Television, Sony Pal, Star Utsav, Zee Anmol and &TV stood at fifth, sixth, seventh, eighth, ninth and tenth positions with 286256 impressions (000s), 279487 impressions (000s), 215438 impressions (000s), 177001 impressions (000s), 160364 impressions (000s) and 128665 impressions (000s) respectively.

    Also Read:

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings