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Tag: BARC

  • Sun TV, Zee Anmol almost neck-to-neck in across genres

    Sun TV, Zee Anmol almost neck-to-neck in across genres

    BENGALURU: Zee Entertainment Enterprises Limited (Zeel) free to air (FTA) Hindi general entertainment channel (Hindi GEC) Zee Anmol entered the bastions held by either the Sun TV Network’s flagship Tamil GEC Sun TV or the channel that aired the Indian Premier League (IPL) in week 21 of 2018. Zee Anmol had then topped Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres, only to be overtaken by the normal occupant of the numero uno rank Sun TV in the following week. In week 23 of 2018 (Saturday, 2 June 2018 to Friday, 8 June 2018), the difference in the ratings between the top channel in the list, Sun TV, and Zee Anmol narrowed to just 1.073 million weekly impressions as compared to the normal difference between Sun TV and the second ranked channel of around 2-5 million weekly impressions in the previous year.  Of course, during IPL weeks, it was generally the channel that aired the world’s richest cricket league competition that was ranked first in BARC’s weekly across genres lists.

    Six Hindi GECs’, two Telugu GECs’ and one channel each from the Hindi Movies and the Tamil genres comprised BARC’s top 10 channels across genres list during the week under consideration. From the network’s perspective, three channels each from Star India and Zeel, two channels from Sony Pictures Network India and one channel each from the Sun TV Network and Viacom 18 made up BARC’s list of top 10 channels across genres in week 23 of 2018.

    As mentioned above, Sun TV topped BARC’s across genres weekly list with 807.338 million weekly impressions in week 23 of 2018 as compared to 856.341 million weekly impressions in the previous week. The channel also was ranked first in BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and the first four programmes during primetime based on average rating across all airings (original and repeat) in the week were aired on Sun TV in these markets.

    At second rank in BARC’s weekly across genres list was Zee Anmol with 806.265 million weekly impressions in the week under review as compared to 824.521 million weekly impressions in week 22 of 2018. Zee Anmol also topped BARC’s list of top 10 Hindi GECs’ in the combined urban and rural Hindi speaking markets or HSM (U+R) and in HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya that was aired on the channel was ranked third in the HSM (U+R) and was ranked first in HSM (R) in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Climbing up three ranks was SPN’s women focused Hindi GEC Sony Pal with 654.741 million weekly impressions in week 23 as compared to 581.109 million weekly impressions in week 22 of 2018. Sony Pal was ranked second in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and HSM (R). The sitcom Tarak Mehta ka Oolath Chasma was ranked fourth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Zeel’s flagship Hindi GEC Zee TV climbed up a rank to fourth place with 634.961 million weekly impressions in week 23 of 2018 as compared to fifth rank and 624.069 million weekly impressions. Zee TV was ranked third in HSM (U+R) and second in HSM (U).  Kumkum Bhagya, which was aired on Zee TV, and its spinoff Kundali Bhagya were ranked second and fourth in HSM (U+R), Kumkum Bhagya was ranked fifth in HSM (R), while in HSM (U) three programes on the channel – the two Bhagyas’ and Ishq Subhan Allah were among BARC’s top 5 Hindi GEC programmes based on average rating across all airings (original and repeat) in the week. 

    SPN’s Hindi Movies channel Sony Max was ranked fifth in week 23 of 2018 with 592.577 million weekly impressions as compared to rank four and 664.599 million weekly impressions in week 22. Sony Max also topped BARC’s weekly list of top 5 Hindi Movies channels in the week in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). In week 23 it was the airing of the first part of SS Rajamouli’s two film tale – Bahubali the beginning that helped the channel to its ranks in various BARC’s weekly lists including in the top 5 Hindi Movies programmes list based on average rating across all airings (original and repeat) in HSM (U+R) and HSM (R). Other films aired on the channel during the week under consideration that were among the top 5 programmes lists were Kanchana Returns and Sultan.

    The Balaji Telefilms produced supernatural seasonal soap Naagin has always catapulted Viacom18’s flagship Hindi GEC Colors to amongst the ranks in BARCs’ top channels and programmes charts. Colors re-entered BARC’s top 10 channels across genres list in week 23 of 2018 at rank six with 571.151 million weekly impressions. Colors was ranked fifth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U). The third season of Naagin or Naagin 3 started in week 23. In the week of commencement itself, the programme entered BARC’s weekly list of top 5 Hindi GEC programmes based on average rating across all airings (original and repeat) in HSM (U+R), HSM (U) and HSM (R). Another offering from the channel, the reality show  Dance Deewane also entered BARC’s weekly list of top 5 Hindi GEC programmes in HSM (U+R) and HSM (U).

    Retaining its previous week’s seventh rank in week 23 of 2018 was Star India’s FTA Hindi GEC Star Bharat with 559.746 million weekly impressions as compared to 540.519 million weekly impressions in week 22.  Star Bharat was ranked fourth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and ranked fifth in HSM (U) and HSM (R).

    Pushing its Telugu sibling channel Star Maa one rank to eighth place was another Star India FTA channel Star Utsav with 531.697 million weekly impressions in week 23 as compared to ninth rank and 501.065 million weekly impressions in week 22 of 2018.  Star Utsav was ranked sixth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and was ranked fourth in HSM (R).

    At ninth rank was Star India’s Telugu GEC Star Maa with 513.783 million weekly impressions in week 23 of 2018 as compared to eighth rank and 539.206 million weekly impressions in week 22.  Star Maa was ranked second in BARC’s weekly list of top 5 Telugu channels in the Telangana and Andhra Pradesh markets three of its programmes were among BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in these markets.

    Also re-entering the list was Zeel’s Telugu GEC Zee Telugu at tenth place with 510.127 million weekly impressions in week 23 of 2018. Zee Telugu topped BARC’s weekly list of top 5 Telugu channels in the Telangana and Andhra Pradesh markets and one of its programmes was included in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in these markets.

  • BARC Data: Republic TV continues to lead English news

    BARC Data: Republic TV continues to lead English news

    MUMBAI: Arnab Goswami’s Republic TV continued to dominate the English news market in the latest All India Broadcast Audience Research Council’s (BARC) week 23 rantings. While Aaj Tak led the charts in two Hindi news markets, News 18 India replaced ABP News in top five in the rural segment.

    English News

    Republic TV retained its numero uno position with 1009 impressions (000s) sum compared to 822 impressions (000s) sum last week. Times Now found itself on the second spot with 731 impressions (000s) sum. India Today Television captured the third position with 313 impressions (000s) sum compared to 418 impressions (000s) sum last week. CNN News18 at fourth garnered 187 impressions (000s) sum compared to 214 impressions (000s) sum last week. NDTV 24×7 replaced Mirror Now in the top five with 151 impressions (000s) sum.

     English Business News

    CNBC TV18 maintained the top spot with 434 impressions (000s) sum compared to 451 impressions (000s) sum last week, followed by ET Now with 194 impressions (000s) sum. BTVI and CNBC TV18 Prime HD were at third and fourth positions respectively with 69 impressions (000s) sum and 35 impressions (000s) sum.

    Hindi News (U+R)

    Aaj Tak retained its top slot with 93805 impressions (000s) sum as compared to 95274 impressions (000s) sum. Zee News was at the second position with 90927 impressions (000s) sum compared to 95022 impressions (000s) sum, followed by India TV at the third position with 79523 impressions (000s) sum as compared to 83897 impressions (000s) sum.

    News18 India and ABP News maintained their spots at fourth position and fifth positions with 73695 impressions (000s) sum and 62664 impressions (000s) sum respectively.

     Hindi News Rural

    Aaj Tak also led the Hindi news rural market with 40129 impressions (000s) sum. Zee News and India TV at second and third position maintaining their spot with 33180 impressions (000s) sum and 33107 impressions (000s) sum respectively.

    News Nation, fourth, recorded 29779 Impressions (000s) sum compared to 30952 Impressions (000s) last week. News18 India replaced ABP News in top five with 27868 impressions (000s) sum respectively.

    Hindi News Urban

    Zee News led the genre with 57746 impressions (000s) sum compared to 60764 impressions (000s) sum last week, followed by Aaj Tak at second position with 53676 impressions (000s) sum. India TV, News18 India and ABP News were at third, fourth and fifth spots with 46416 impressions (000s) sum, 45827 impressions (000s) sum and 34827 impressions (000s) sum respectively.

  • TV viewership remains consistent QoQ, each year: BARC

    TV viewership remains consistent QoQ, each year: BARC

    MUMBAI: The latest All India Broadcast Audience Research Council (BARC) report studied the seasonal nature of television audience with respect to the viewership data over the past two years. BARC made an attempt to uncover some trends and insights that may be of value to the stakeholders for anticipating and formulating annual plans.

    According to the report, TV viewing pattern remains consistent quarter on quarter, each year. Q2 (April-June) of the calendar year is traditionally the least performing quarter, as the viewership is seen to dip during this period. As the holiday season ends, viewership starts picking up in Q3 (July-September). The quarter witnessed a growth of five per cent in overall TV viewership from 2016 to 2017.

    Q4 (October-December) is the strongest quarter of the year with respect to TV viewership. However, this quarter witnessed the least growth of 1 per cent in 2017 over the same quarter in 2016. A lot of special, festive programming occurs in this quarter in lieu of Diwali, Christmas, New Year, and hence viewership may be maxed out in this season.

    The report also said that on a weekday, more viewership is garnered during a festival or a public holiday. Republic Day and Independence Day witness significantly high TV viewership, as viewers tune in to watch the live parade, President’s address, and other special programming such as patriotic movies that are aired to commemorate the occasion.

    Students and the working population get an extra day off in the middle of their hectic week prefer to stay at home and relax, while on long weekends they step out and enjoy the extended holiday. Hence, mid-week holidays typically witness better TV viewership than those on a long weekend.  

    On the genre trends, the report mentioned that the GEC did not observe major fluctuations across the year. Award shows and finale episodes of popular reality shows are the reason for the hike in the GEC genre. The programming strategy or airing blockbuster movies and premiers or world premiers led to the growth of movie genre.

    Also, a rise in viewership on movie channels is observed during Independence Day and T20 cricket tournaments. In addition to the movies genre, the kids genre too exhibits regular viewership spikes due to increased consumption of such channels on a weekend as opposed to a weekday.

    The music genre’s viewership share is similar to that of the kids genre among the 15+ audience. The genre seems to be growing with an upward linear trend. In the infotainment and youth genre, the latter is stable and consistent while the former exhibits a slightly downward trend line.

    During telecast of big-ticket properties such as the T20 World Cup and the ICC Champions Trophy, the average viewership of the sports genre surpassed the highest average viewership for GEC genre on a given day during the two-year period.

  • Regional market contributes 22 per cent to Star’s IPL viewership

    Regional market contributes 22 per cent to Star’s IPL viewership

    MUMBAI: The recently concluded Indian Premier League (IPL) final, aired across 17 different channels on Star India’s bouquet in eight different languages was a smash hit. According to the  Broadcast  Audience Research Council (BARC) All India data 2+, the contest between MS Dhoni-led Chennai Super Kings (CSK) and Sunrisers Hyderabad (SRH) garnered 55.6 million impressions.

    The 2018 final witnessed a massive growth of 41 per cent as compared to the 2017 one between Mumbai Indians (MI) and Rising Pune Supergiant (RPS) that generated 39.4 million impressions.

    The growth in numbers included the contribution from pubcaster DD Sports as well.

    The regional market contributing 22 per cent to the total viewership is bound to delight the broadcaster, encouraging it to penetrate deeper into this market next season. Not surprisingly, the Hindi market led with 54 per cent of the viewership share, while English contributed 24 per cent of the total pie.

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    The total impressions grew 15% from season 10 to 11. Sony Pictures Network with only five channels managed to garner 1.2 billion impressions, whereas Star India with 11 channels for the league matches and 17 channels for the final achieved 1.4 billion impressions.

    The top three contests this season were match number one, three and the final. The opening match with 35.9 million impressions saw a growth of 37 per cent compared to opening match of season 10 between SRH and Royal Challengers Bangalore (RCB) which garnered 28.3 million impressions. The third match between RCB and Kolkata Knight Riders (KKR) clocked 35.1 million impressions.

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    Star India’s strategy of focusing on regional feeds has worked in their favour. It now remains to be seen how the broadcaster ups the ante for next season of the cash-rich league.

    Also Read :

    Star spending up to Rs 2 cr on production per IPL match

    Vivo IPL 2018 final breaks multiple viewership records

  • Zee Anmol, Sun TV push IPL channel to third spot in across genres

    Zee Anmol, Sun TV push IPL channel to third spot in across genres

    BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol retained pole position in Broadcast Audience Research Council’s (BARC) list of top 10 television channels in week 21 of 2018 (Saturday, 19 May 2018 to Friday, 25 May 2018). The Sun TV Network’s flagship Tamil GEC pushed its way to second place in the list. Star India’s Hindi Sports channel Star Sports 1 Hindi, which was one of the 10 Star India channels that  aired the world’s richest cricket league, was relegated to the third place in the penultimate week of this year’s edition of the Indian Premier League or IPL 11. Since week 20, Zee Anmol has breached and occupied a realm that was normally ruled by Sun TV or one of the Hindi channels that aired IPL in the past.

    Five Hindi GECs, two Hindi movies channels and one channel each from the sports, Tamil and Telugu genres made up BARC’s weekly list of top 10 channels across genres in week 21 of 2018. From the network’s perspective, three channels each from Sony Pictures Network India (SPN) and Star India, two channels from Zeel and one channel each from the Sun TV Network and Viacom18 made it to the top channels across genres list in week 21 of 2018.

    Driven by viewership in the rural Hindi speaking markets or HSM (R), Zee Anmol topped BARC’s list of top 10 channels across genres with ratings of 893.536 million weekly impressions in week 21 as compared to 915.486 million weekly impressions in week 20 of 2018. Zee Anmol also topped BARC’s combined HSM urban and rural – HSM (U+R) and HSM (R) lists of top 10 Hindi GEC channels in week 21 of 2017. Two of its programmes – the Balaji Telefilms-produced Kumkum Bhagya and Mahek were among BARC’s list of top five Hindi GEC programmes with ranking based on average rating across all original airings in week 21 of 2018 in HSM (U+R) and HSM (R). Another programme, Ganga, that was aired on Zee Anmol was also among the top five Hindi GEC programmes in HSM (R).

    Sun TV was ranked second in BARC’s weekly across genres list in week 21 of 2018 with 842.114 million weekly impressions as compared to 872.540 million weekly impressions in week 20. Sun TV also topped BARC’s list of top five Tamil channels in the Puducherry and Tamil Nadu markets, and all the top five Tamil programmes based on average rating across all airings (original and repeat) in week 21 of 2018 were aired on Sun TV.

    At third rank was Star Sports 1 Hindi with 768.688 million weekly impressions in week 21 of 2018 as compared to 886.309 million weekly impressions in week 20. The channel topped BARC’s weekly list of top five sports channels in week 21 of 2018. All the top five programmes in BARC’s weekly list of top five sports programmes based on average rating across all airings (original and repeat) in week 21 of 2018 were aired on Star Sports 1 Hindi, with the IPL fixture between SunRisers Hyderabad (SRH) and Kolkata Knight Riders (KKR) being the most watched programme.

    At fourth rank (same as in week 20) in BARC’s list of top 10 channels across genres in week 21 of 2018 was Viacom18’s FTA Hindi GEC Rishtey with 691.066 million weekly impressions as compared to 685.441 million weekly impressions in the previous week. Rishtey was also ranked second in BARC’s list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) in week 21 of 2018.

    Zeel’s flagship Hindi GEC Zee TV climbed up two ranks from seventh rank in week 20 to fifth rank in week 21 of 2018. Zee TV garnered 612.352 million weekly impressions in week 21 as compared to 542.782 million weekly impressions in week 20 of 2018. Zee TV was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R), ranked first in HSM (U) and was ranked sixth in HSM (R). Kumkum Bhagya and its spinoff Kundali Bhagya and Ishq Subhan Allah on Zee TV were among BARC’s top five Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R) and HSM (U). Kundali Bhagya on Zee TV was also among BARC’s top five Hindi GEC programmes in HSM (R).

    SPN’s women-focused FTA Hindi GEC Sony Pal dropped down by a rank to sixth place in week 21 of 2018 from the previous week’s fifth rank. The channel scored 605.098 million weekly impressions in week 21 of 2018 as compared to 574.575 million weekly impressions in week 20. Sony Pal was ranked third in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). The sitcom Tarak Mehta ka Ooltah Chashmah that was aired on Sony Pal was among the top five Hindi GEC programmes in HSM (R).

    Star India’s FTA Hindi GEC Star Bharat was ranked seventh in week 21 of 2018 as compared to sixth rank in week 20. The channel had 568.156 million weekly impressions in week 21, which was slightly higher than the previous week’s 559.506 million weekly impressions. Star Bharat was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R), HSM (U) and HSM (R).

    SPN’s Hindi movies channel Sony Max was ranked eighth in week 21 of 2018 the same rank as in the previous week. The channel score slightly higher ratings of 541.020 million weekly impressions in week 21 as compared to 524.681 million weekly impressions in week 20 of 2018. Sony Max was ranked first in BARC’s lists of top five Hindi movies in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). One of the movies aired on the channel was ranked second in BARC’s list of top five Hindi movies programmes based on average rating across all airings (original and repeat) in the week in HSM (U+R) and all the top five Hindi movies programmes in HSM (U) were aired on the channel.

    Star India’s flagship Telugu GEC Star Maa retained its previous week’s ninth rank in week 21 of 2018. The channel scored 509.836 million weekly impressions in week 21 as compared to 490.339 million weekly impressions in week 20 of 2018. Star Maa also topped BARC’s weekly list of top five Telugu channels in the week and three of its programmes were amongst BARC’s top five Telugu programmes weekly list based on average rating across all airings (original and repeat) in the week in the Andhra Pradesh and Telangana markets.

    Re-entering the list after a hiatus was another SPN Hindi movies channel Sony Wah at tenth rank. Sony Wah was ranked second in BARC’s weekly list of top five Hindi movies channels in HSM (U+R), ranked first in HSM (R) and ranked fifth in HSM (U) in week 21 of 2018. One of the movies aired on Sony Wah was ranked first in BARC’s list of top five Hindi movies channels based on average rating across all airings (original and repeat) in the week in HSM (U+R) while two of its programmes were present in BARC’s top five Hindi movies programmes in HSM (R).

  • Broadcasters aiming at quality content on both TV, digital

    Broadcasters aiming at quality content on both TV, digital

    MUMBAI: The impending death of the television is something people have been talking about but that future is yet to arrive. However, one can’t ignore the fact that today’s audiences do consume content anywhere and from any platform.

    Zee Melt 2018 saw a session on ‘The Next Seismic Shifts in Television’ with panellists Zeel domestic broadcast business CEO Punit Misra, Mediabrands IPG CEO Shashi Sinha and BARC CEO Partho Dasgupta. Provocateur Advisory principal Paritosh Joshi moderated the panel.

    When asked about the move to launch Zee5 as being a defensive strategy or a move to be at the front foot in the industry, Misra said, “Advertisers look for ROI. ROI on TV is significantly higher than any other. But it is a business of content and there is huge consumption happening on digital. However, if you do just digital, ROI can go horribly wrong.”

    He added that consumers would find ways and means to consume content as long as it is great content. “I see the synergistic benefits of having an OTT platform which will benefit from the content that is being made for the consumers as they want and equally we will create content which is tailor made for the audiences. In fact, I am thinking of how to bring digital to television again,” he said.

    Sharing his views on the path proposed by BARC to tackle non-TV screens, Dasgupta said, “It is all about how you measure content. Unfortunately, it needs to be discreet in this digital space. Although there is a convergence at every level, which makes it important to measure what India watches today now more than ever.”

    Dasgupta further explained that TV ratings body BARC is moving towards convergence, where telecom operators are moving towards distributions and distributions are moving towards telecoms. “You’ll see convergence at every turn,” he said.

    Sinha said that cost per thousand (CPT) as a currency for buying commercial time on TV has its own advantages. “I believe for a variety of reasons that CPT is a way of life. A lot of advertisers in the country use CPT and so too do agencies. CPT has multiple advantages. I presented a tool to a client that makes cross-media comparison much easier. For planning, CPT is there. But don’t mistake that for negotiations that happen. By and large, as markets evolve and as digital gets more share it is a matter of time where the agency and clients move towards gross impressions. It is happening.,” he said.

    The panellists agreed to one point that it is too soon to say whose future is brighter –TV or digital. But content will be the winner as people will consume content by any means and ways.

    Also Read :

     

  • VIVO IPL WEEK 7 – THE WEEK BEFORE FINALE!

    VIVO IPL WEEK 7 – THE WEEK BEFORE FINALE!

    MUMBAI: Vivo IPL continues to enthrall fans with record numbers on both viewership and engagement across screens. The data provided below is for the first 59 matches- excluding the finale. Finale viewership will come in next week on Jun 7 (for BARC reporting week no 22)  

    TV Viewership Trend: A 7-week perspective (not including Finale) 

    Television viewership shows strong growth as measured across audiences – Urban + Rural at 14% and Urban audiences demonstrating enhanced viewership growth at 25%. 

    In the elusive, hard to reach affluent urban male audiences, the Tournament to date, excluding finale is delivering a whopping 31% growth v/s year ago. 

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    Total Audience Viewership: First 7 weeks (not including Finale)   

    Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 7 was 41%* higher than the comparable number of matches last year. Within this, TV urban viewership is 824 million impressions, +25% growth v/s year ago and Digital viewership at 132 million impressions is 3.8X of last year.

  • Industry optimistic about RPD technology for viewership

    Industry optimistic about RPD technology for viewership

    MUMBAI: Across the world, efforts are on to make audience measurement systems more reliable and tamper-proof so that advertisers can get the right value and content providers can tailor content as per market demand.

    Return Path Data (RPD) is a globally used system for collecting viewership data and is used by distribution players to study consumer behaviour in the UK, US, Canada and South East Asia. India’s Broadcast Audience Research Council (BARC) has tied up with Airtel Digital TV, Den Networks and Siti for including its subscriber homes on the BARC India RPD Panel. The partnerships will provide a fillip to BARC India’s plan for scaling up panel homes to multiples of the mandated 50,000.

    Zee Melt 2018 saw a session on ‘how return path data will turbo-boost television audience measurement globally’ with panellists DEN Networks Group CTO Sanjay Jain, IndiaCast EVP Amit Arora, Tata Sky CCO Arun Unni, Star India head data science and IT Kaushik Das, Numeris Canada VP research Ricardo Gomez-Insausti and TRAI principal advisor Debkumar Chakrabarti. The panel was moderated by Castle Media executive director Vynsley Fernandes.

    Chakrabarti said that single third-party body with proper governance structure is best placed to do RPD. BARC India, with its experience of panel-based TV measurement is best placed to partner with DTH and cable platforms for RPD based measurement. “This will avoid confusion, give single comparable metric and thus give confidence to both advertisers and broadcasters. It has been the experience in other fields that multiple bodies can lead to conflict and confusion,” he said.

    Tata Sky too has realised the importance of increasing the panel home size. While it started RPD with 10,000 boxes, it has now upped it to 30,000. “Considering the changing consumer preferences, their choice of content also changes. This makes it important to refresh the panel every year,” said Unni. He also added that it is still representative of only seven to eight per cent of Indian households. “RPD is the lifeline and every decision taking place in the future will be based on this data. Changes in environment lead to consumer behaviour changes and it is fundamental to do business.”

    Das said that first we need to understand the raw data right. In terms of OTT you know exactly what every viewer is doing; whereas in linear, you have limited samples. “If we look at what Google and Facebook are doing, we need to understand our viewers correctly. What makes them choose to turn on a TV channel or to watch a show on OTT and unless we really know why they are making a choice what they like, what they don’t like, it is very difficult to respond appropriately because TRPs exist today, all of us know that we have been exposed to Netflix and the user experience we get from that, there is no reason why Indian television cannot provide the same user experience.”

    According to Arora, there is a need for a single agency for RPD as it is only then that the platform will remain neutral. “I am presuming that we are talking about one single agency realising now that actually, it has to be the representative of the 1100 platforms that we have in our country.” He said that we cannot have a Netflix kind of an environment where every viewer sending the time and then what is the size of sample will remain the question.  

    The motivation for Den Networks to join hands with BARC India came from their need to go beyond just installing Den STBs in subscribers’ homes. “We wanted insights into viewer behaviour to understand who is watching what. This data is important for us to be able to present the kind of content that consumers actually want,” Jain said.

    Unni said that they have been closely watching what’s happening for the last 12-18 months. He said that huge digital consumption has been happening in the country. “How did it impact our platform, which segments of our consumers are visiting and what’s the reaction to that, so does it mean that the platform consumption is going down? It doesn’t actually,” he said.

    Unni added that the digital data consumption has gone up. It is adding on top, rather than substituting conventional television.

    Star has subscribed to the RPD data from Tata Sky. But it too agrees that broad-basing the RPD panel would be the right way to move ahead. Das said, “For better targeting, we need to experiment. Currently, we do not have enough data that gives deep insights into consumer behaviour.”

    Arora explained his point by giving an example that a particular platform with whom the data is available, the data is open for intervention, and so those safety pacts will become the most important thing altogether. So now, what is relevant? “India being such a rigorous country, the representation of every language, every society, and every market for that matter may have lower RPDs influencing the data in the different markets,” he added.

    Summing up the panel discussion, Fernandes said that RPD is a way to go in the future as it increases the sample size; it increases our understanding overall of stakeholder levels by the broadcasters, big agencies, digital platform operators and benefits to consumers. It is very important to have a single apex body in terms of monitoring all the data provided a single currency to the industry. 

  • Zee Anmol most watched channel across genres

    Zee Anmol most watched channel across genres

    BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is that Zee Anmol has reached alpha position in the closing and hence, the most interesting stage of the eleven edition of the BCCI’s cash cow league! Zee Anmol has upstaged Star India’s Hindi sports channel Star Sports 1 Hindi, pushing it to second place, and Sun TV to third rank in Broadcast Audience Research Council (BARC) weekly ratings for the top 10 channels across genre in week 20 of 2018 (Saturday, 12 May 2018 to Friday, 18 May 2018).

    Five Hindi GECs, two Telugu GECs and one channel each from Hindi Movies, Tamil and sports genres made up BARC’s weekly list of top 10 channels across genres in week 20 of 2018. From the networks’ perspective, three channels each from Star India and Zeel, two channels from Sony Pictures Network India (SPN) and one channel each from the Sun TV Network and Viacom 18 comprised the top 10 channels across genres list in week 20 of 2018.

    At first rank was Zee Anmol with a humongous 915.486 million weekly impressions in week 20 as compared to the 859.428 million weekly impressions in week 19 of 2018. Zee Anmol had been ranked third in BARC’s across genres weekly list in week 19 of 2018. Zee Anmol was also ranked first in BARC’s weekly lists of top 10 Hindi GECs in the Hindi speaking urban and rural markets – HSM (U+R) and HSM (R) in week 20 of 2018. The Balaji Telefilms-produced family soap Kumkum Bhagya and Mahek that were aired on Zee Anmol were in BARC’s weekly list of top five Hindi GEC programmes the most watched Hindi GEC programme based on average rating across all airings (original and repeat) in week 20 of 2018 in HSM (U+R) and HSM (R). Another programme, Ganga, that aired on Zee Anmol was also among the top five Hindi GEC programmes, the most watched Hindi GEC programme based on average rating across all airings (original and repeat) in HSM (R).

    At second rank was Star Sports 1 Hindi which is one of the ten Star India channels that has been airing IPL 11. Star Sports 1 Hindi had ratings of 886.309 million weekly impressions in week 20 as compared to 898.849 million weekly impressions in week 17 of 2018. Star Sports 1 Hindi topped BARC’s list of top five Hindi sports channels, and the match between Mumbai Indians and Kings XI Punjab on the channel was the most watched sports programme based on average rating across all airings (original and repeat).

    At third rank in week 20 of 2018 was Sun TV with 872.540 million weekly impressions as compared to 889.593 million weekly impressions in week 19. As has been the norm, Sun TV topped BARC’s list of top five Tamil channels in the Puducherry and Tamil Nadu markets and all the top five Tamil programmes based on average rating across all airings (original and repeat) in these markets were aired on Sun TV.

    Retaining its previous week’s fourth rank in week 20 of 2018 was Viacom18’s FTA Hindi GEC Rishtey with 685.441 million weekly impressions as compared to 664.616 million weekly impressions in week 19. Rishtey was also ranked second in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) during the week under review.

    Also retaining its previous week’s rank (fifth) in week 20 of 2018 was SPN’s women focused Hindi GEC Sony Pal with 574.575 million weekly impressions as compared to 658.188 million weekly impressions in week 19. Sony Pal was also ranked third in BARC’s weekly lists of top 10 Hindi GECs’ in the HSM (U+R) and HSM (R) markets. The long running sitcom Taarak Mehta ka Ooltah Chashmah was the third most watched Hindi GEC programme based on average rating across all airings (original and repeat) in HSM (R).

    At its previous week’s sixth rank was Star India’s FTA Hindi GEC Star Bharat with 559.506 million weekly impressions in week 20 as compared to 584.369 million weekly impressions in week 19 of 2018. Star Bharat was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and fifth in HSM (U) and HSM (R).

    Zeel’s flagship Hindi GEC Zee TV held onto its seventh rank in week 20 with 542.782 million weekly impressions as compared to 546.466 million weekly impressions in week 19 of 2018.  Zee TV was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R), ranked first in HSM (U) and ranked sixth in HSM (R). Kundali Bhagya, a spinoff of Kumkum Bhagya, Kumkum Bhagya and Ishq Subhan Allah that were aired on Zee TV were among BARC’s top five Hindi programmes based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Kundali Bhagya on Zee TV was ranked fifth in BARC’s weekly list of top five Hindi GEC programmes based on average rating across all airings (original and repeat) in HSM (R).

    Also holding onto its previous week’s eighth rank was SPN’s Hindi movies channel Sony Max with 524.681 million weekly impressions in week 20 as compared to 529.920 million weekly impressions in week 19 of 2018. Sony Max topped BARC’s weekly list of top five Hindi movies channels in HSM (U+R) and was among the top five Hindi movies channels in HSM (U) and HSM (R).

    Re-entering the across genres list was Star India’s Telugu GEC Star Maa with 490.339 million weekly impressions in week 20 of 2018. Star Maa topped BARC’s weekly list of top five Telugu channels in the Andhra Pradesh and Telangana markets. Four of the top five Telugu programmes based on average rating across all airings (original and repeat) in the week were aired on Star Maa.

    Zeel’s Telugu GEC Zee Telugu retained its tenth rank in week 20 of 2018 with 466.915 million weekly impressions as compared to 471.310 million weekly impressions in week 19 of 2018. The channel was ranked second in BARC’s weekly list of top five Telugu channels in the Andhra Pradesh and Telangana markets.

     

  • Zee TV the leader amongst GECs

    Zee TV the leader amongst GECs

    MUMBAI: As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a leader for four consecutive weeks with an average of 327938 impressions’ 000 in HSM.

    Despite the ongoing Indian Premier League (IPL), Zee TV remained unaffected and was the only channel that grew 3% during the season. It was also No. 1 in prime time with 182894 impressions in ‘000 on the back of its top shows including Kundali Bhagya, Kumkum Bhagya and Ishq Subhaan Allah. The channel was also the leader across its primetime slots from 9:00 P.M. to 11:30 P.M. on weekdays with its shows – Kumkum Bhagya, Kundali Bhagya, Ishq Subhan Allah, Aap Ke Aa Jaane Se and Jeet Gayi Toh Piya Morre and weekends 9:00 P.M. to 10:30 P.M. with DID Li’l Masters.

    Commenting on the ratings, Zee TV, Deputy Business Head, Deepak Rajadhyaksha said, “The continuous success of our fiction and non-fiction offerings is truly overwhelming. Zee TV has grown by leaps and bounds on the back of interesting concepts and storylines and our success stands proof to our steadily strengthening relationship with our viewers. We are extremely thrilled to be the number one Hindi general entertainment channel and humbled by the constant support of our partners and audience.”