ITV

Tag: BARC

  • Out of times: Does Men22+ AB TG matter to TV news advertisers anymore?

    Out of times: Does Men22+ AB TG matter to TV news advertisers anymore?

    Mumbai: India’s rapid growth in the last decade or so has made advertisers look at data sets beyond the conventional ones that were the market standards during the 90s.

    With the gender gap diminishing and India’s millennial and Gen Z generations getting more savvy even in smaller towns, advertisers now prefer to target a broader set of audiences, especially when it comes to the English TV news genre.

    Maximum growth of consumer durables, electronics and cars is now happening in the towns that have less than 10 lakh population and the age group pushing these sales is fairly young with both men and women participating in equal numbers.

    As per a media planner, “The new India now exists beyond 10 L + towns. So, the advertisers now want to put in their money on TV news channels that provide a wider reach. They look at a broad based TG when they’re doing media planning. Smaller cuts like Men 22+AB or only mega cities don’t make any sense now. Even from the data stability point of view broader cuts are preferred. A broad based TG ensures stability of data and is the true test of leadership and not just convenient cuts of data.”

    These indicators do not matter on digital at all.

    As per the BARC data for the last 54 weeks, CNN-News18 has captured 35.3% market share.

    “The reach and audiences of CNN-News18 give unparalleled results to advertisers as compared to the other channels. As elections approach, our monies would solidly be on the industry leader. The broader cut of TG provides a lot more data stability,” an advertiser said on the condition of anonymity.

    On the digital front, CNN-News18 has captured a whopping 1.4 billion views on YouTube, surpassing all of its competitors. (Source: Socialblade) 

  • iTV network exits Barc, pull out 9 channels from the viewership ratings

    iTV network exits Barc, pull out 9 channels from the viewership ratings

    Mumbai: “There is a total loss of faith and credibility in the working of Barc,” said iTV network when it announced its exit from the TV rating agency Broadcast Audience Research Council.

    iTV network which owns nine channels has announced its decision to pull out from Barc ratings with immediate effect on Tuesday.

    In an official communiqué, iTV network said, “Time and again, we’ve raised our concern and reservations over the arbitrary and unilateral mechanism being used by Barc. We have raised very serious issues regarding the reliability/trustworthiness of the ratings, but none of our concerns has been addressed till date. There is a total loss of faith and credibility in the working of Barc, and we along with many broadcasters are forced to remain connected with Barc because it is the only TV ratings agency and enjoys a dominant position. The unexplained actions of Barc have greatly damaged our networks.”

    In lieu of above, iTV network has sent a letter to the TV viewership measurement company Barc informing the decision to suspend ratings for the time being till its grievances are taken care of by the audience measurement body.

    The media networks runs two national channels – India News, NewsX and seven regional channels – India News Haryana, India News UP/UK, India News MPCG, India News Gujarat, India News Rajasthan, India News Punjab-Himachal-Jammu Kashmir and NE News.

    On 1 October 2022, ZEE Media, one of the biggest media giants, who also took this bold and definite decision to stop participating in the Barc ratings, also questioned the rating agency about their whole structure and operation transparency towards the news industry. Now, iTV network seems to have joined the same league.

    Also read: Zee Media announces pulling out 14 new channels from Barc ratings

  • Barc Week 42-45’22: News18 India outperforms Hindi GECs in viewership chart

    Barc Week 42-45’22: News18 India outperforms Hindi GECs in viewership chart

    Mumbai: News18 India and CNN-News18 announced that they beat the competition in terms of audience. Both channels have continued to do better on the general entertainment channels (GEC) in terms of total reach and have maintained their dominance for several months.

    According to Barc data (market share per cent 24hrs TG:15+, HSM, Week 42-45’22, all day), TV9 Bharatvarsh stood second with 14 per cent market share, followed by News18 India with 15.4 per cent, Aaj Tak with 12.9 per cent, and India TV with 12.1 per cent.

    News18 India maintained its dominance in the much-coveted prime time slot as well. According to Barc’s recent listing, the channel garners a massive 16 per cent market share. Meanwhile, TV9 Bharatvarsh received 14.9 per cent, Aaj Tak received 13 per cent, and India TV received 11.9 per cent. When the Barc ratings resumed in March of this year, the channel opened at number one and has maintained that position ever since.

    Furthermore, CNN-News18 has a market share of 31.9 per cent, which is 19 per cent higher than Republic TV and 24 per cent higher than Times Now. Republic TV and Times Now retained their market shares of 28.2 per cent and 25.8 per cent, respectively.

    In prime time, CNN-News18 continued to outperform the opposition. In accordance with the Barc ratings (market share per cent 1800-2300, TG:15+ AB, India), Times Now came in second with a market share of 26.4 per cent, followed by Republic TV with 26.6 per cent, and CNN-News18 with 33.4 per cent for the week 42–45’22, which was Monday–Friday.

    News18 India has performed better than the top general entertainment channels in terms of reach as well. In comparison to Star Plus, which had a cumulative reach of 9.2 crore, and Sony SAB, & Zee TV, which had cumulative reaches of 8.07 crore and 7.9 crore, respectively, News18 India had a cumulative reach of 10.13 crore (Barc; HSM; TG: 2+; Cume reach ‘000; Avg; Wk 42-45’22).

    The News18 brands have been gaining strong traction even online, with their views rising rapidly across YouTube and other social media platforms.

    News18 Network has made significant investments in technology and editorial resources to ensure that its content and presentation remain unique to the audience and far ahead of the competition.

  • Aaj Tak sets a new record with breaking news

    Aaj Tak sets a new record with breaking news

    Mumbai : According to a recent Barc report, Aaj Tak saw a significant increase in viewers during the recent major events in the month of October ’22, most notably the solar eclipse, the opening of the Mahakal Temple Corridor, and the India vs. Pakistan T20 World Cup cricket match update.

    It has been conclusively proven that viewers have always preferred the networks’ in-depth reporting over that of other channels based on the enormous growth in viewership during any important newsworthy event.

    As seen on 25 October, right in the middle of the Diwali celebrations, the upward trend of soaring viewership and market share remained positive. Among other news channels, Aaj Tak held the highest market share of 19.5 per cent and received the most AMAs, topping No. 2 by a margin of 42 per cent. The audience once more relied solely on Aaj Tak to provide accurate information about the timings, effects, and spectacles of Suryagrahan.

    Notably 93 per cent of growth registered in India beating Pakistan celebration special. The news coverage of the thrilling match between India and Pakistan on 23 October once again reached 1000 AMA (000’s) in HSM, 15+.

  • Advertisers have seen and understood the power of news, reveals Network18’s Sidharth Newatia

    Advertisers have seen and understood the power of news, reveals Network18’s Sidharth Newatia

    Mumbai: News18 India has outperformed its competition for the 15th week in a row, extending its dominance in the Hindi news segment in the country. According to Barc data (Market Share 24 hours TG:15+, India, WK 40 to 43′ 22, All Day), News18 India continues to lead with 15.7 per cent.

    This has also been noticed by advertisers, which will help the network with the growth in ad sales and eventually increase revenue. There is not only growth in viewership but also in overall advertising revenues, which is reflected in strong double-digit yield growth for News 18. Network18’s consolidated revenue increased 12 per cent year on year to Rs 1,549 crore this year.

    Network18 Hindi cluster national revenue head Sidharth Newatia spoke with IndianTelevision.com about the cluster’s growth, strategies, and challenges. “We will continue to press that business lever going forward. We have taken a conscious decision to back our content more and have thus been very cautious about the ad inventories that we run. We want to provide our advertisers with a clutter-free environment to ensure their marketing objectives are met,” he expressed.

    He believes that the North, West, and South are the largest markets, with the North region accounting for the highest advertising spend for the news genre.

    The pandemic has had a positive effect on ad sales in the news genre. The importance placed on having news as part of the media plans has increased over the past two years.

    “Advertisers have seen and understood the power of news in these times and have used the medium to further their communications. There was a brief period during a pandemic when the news genre had a higher reach than some of the other genres. So, all in all, business has been good in these pandemic times,” he said.

    News 18 is consistently working on increasing the penetration of news genre advertisers in tier I and tier II cities and showcasing to them the power of news and the importance of building their brands through it.

    He elucidated, “The contextual and relevant nature of the news has already made the genre a must-have in all the media plans. Growing the advertiser base has been the key pillar of growth for us, and we will keep on pushing this metric hard.”

    While speaking about challenges to getting advertisements, Newatia expressed that the challenges are not in terms of advertisers but getting the volumes up to earlier levels.

    “The television industry has not lost advertisers; in fact, it has gained them. The challenge is that the advertising spend per advertiser has gone down due to pressure on bottom lines because of rising input costs. Thus, clients have reduced their discretionary spending. Having said that, as a network, we are in an enviable position with the three national channels at the top of the pyramid. We have the number one Hindi general news channel in News18 India, the number one English general news channel in CNN News 18, and the incomparable number one English business channel in CNBC TV18,” he affirmed.

    This year, one of the strategies for Network 18 is to build an enviable intellectual property lineup that will be relevant, best in class, and second to none.

    Newatia stated, “The news genre is such that it has the power to bring about societal change. All programming/content is geared towards that objective only. We do shows like Rising India on a national level as well as on the state level with the political and social diaspora to discuss the way forward.”

    Recently, News18 India held a large event called Amrit Ratna, which honoured some very prominent Indians for their contributions to the country. All these things not only add shine to their brand but also give a 360-degree one-stop solution to advertisers.

  • Barc Wk 39 – Wk 42: News18 India maintains pole position in news genre

    Barc Wk 39 – Wk 42: News18 India maintains pole position in news genre

    Mumbai: News18 India has strengthened its leadership in the field. According to the most current Barc data for Wk 39 to 42, Aaj Tak, which has slipped to the fourth spot in the viewership statistics, is 29 per cent behind the channel.

    According to Barc data (market share per cent 24 hrs TG:15+, India, Wk 39-42’22, All Day), News18 India accounts for 15.9  per cent, followed by TV9 Bharatvarsh at 13.6 per cent, India TV and Aaj Tak both accounting for 12.3  per cent each.

    According to Barc data (market share per cent, 6 p.m. to 12 a.m., TG:15+ HSM, Wk 39-42, All days), News18 India maintained its dominant position in the highly sought-after prime time slot, capturing a staggering 16.5 per cent market share. TV9 Bharatvarsh managed 14.8 per cent of the market, while India TV, Republic Bharat, and Aaj Tak each maintained a 12.3 per cent share.

    The most prestigious time slot in the national Hindi news genre, between 9 p.m. and 10 p.m., has also been maintained by News18 India, where Kishore Ajwani’s show tops Rajat Sharma’s show on India TV and Sudhir Chaudhary’s show on Aaj Tak.

    While News18 India dominated the news segment with 18.7 per cent market share, India TV managed 16.2 per cent, followed by Republic Bharat with 15 per cent and Aaj Tak with 13.6 per cent, respectively, as per Barc data (market share per cent, 2100-2200 hrs, TG:15+ HSM, week 39-42’22, Mon-Fri).

    According to the weekly report, News18 India has been outperforming the top general entertainment channels (GEC) in terms of reach.

    The channel claims that News18 brands have been gaining strong traction even online, with their views rising rapidly across YouTube and other social media platforms.

    To stay well ahead of the competition and maintain its distinctively tailored content for the audience, News18 has made significant investments in technology and editorial resources.

  • Barc Wk 37-40’22: News18 India outperforms GECs in terms of reach

    Barc Wk 37-40’22: News18 India outperforms GECs in terms of reach

    Mumbai: News18 India has outperformed popular GECs in terms of reach. News18 India claimed that they have outperformed top general entertainment channels such as Star Plus, Sony and Zee TV with a cumulative reach of 8.7 crore.

    According to Barc data (HSM; All 15+; Avg. Wk 37-40’22), the cumulative reach of Star Plus stood at 7.6 crore, whereas the cumulative reach of Sony and Zee TV stood at 6.56 crore and 6.52 crore, respectively.

    Commenting on the viewership data, Network18 Hindi News CEO Karan Abhishek Singh said, “News18 India has a reach significantly better than all the major GECs. Our reach and viewership numbers show the kind of audience trust we enjoy. For advertisers, it’s a great opportunity to use the news genre as their preferred vehicle and to take their brand to audiences in a much more efficient and impactful way.”

    For over three months now, News18 India has been number one in terms of both viewership and reach in the Hindi news genre.

    This week, News18 India maintained its lead in the national Hindi news channel segment with 15.9 percent (Wk. 40’22, TG: 15+, HSM), compared to TV9 Bharatvarsh’s 13.0 per cent, India TV’s 12.6 per cent, and AajTak’s 12.5 per cent market share.

    The channel has performed exceptionally well in the highly sought-after 9 – 10 p.m. prime time slot.

    Kishore Ajwani of News18 India has a market share of 18.4 per cent, while Sudhir Chaudhary of AajTak is ranked fourth with a market share of 14.1 per cent.

    Furthermore, News18 India has nearly three times the viewership of ABP News during the prime time period of 9 to 10 p.m.

  • Who is winning the hindi news viewership race post-data resumption? A Report on Hindi News Viewership

    Who is winning the hindi news viewership race post-data resumption? A Report on Hindi News Viewership

    Mumbai: News channels in India have always been one of the most talked about genres when it comes to linear television consumption. While cord-cutting has severely affected the viewership of many genres, news has weathered the digital storm firmly. According to TV audience measurement body Broadcast Audience Research Council (BARC) ‘s data, the viewership of the news genre saw a 27% growth in 2020 compared to 2019. In contrast, the general entertainment channels (GEC) and sports genres experienced a dip in viewership.

    Indiantelevision.com, as part of its newly launched Knowledge Series, presents an in-depth study on the Hindi News Genre.

    Click here to Download the report

  • Barc Wk36: CNN-News18 beats Republic TV and Times Now, ranks No 1

    Barc Wk36: CNN-News18 beats Republic TV and Times Now, ranks No 1

    Mumbai: CNN-News18 has strengthened its position as it has maintained its dominance over the past 21 weeks while claiming to be the top English-language news channel in the country.

    CNN-News18 has a market share of 33.4 per cent, which is 29 per cent higher than Republic TV in terms of viewership this week (TG: 15+ AB | Full Week: 0200-2600 hrs | Wk 36), according to Barc data (eight channels considered).

    Meanwhile, Republic TV is ranked second and Times Now is ranked third, with a 25.9 per cent and 22.5 per cent market share, respectively.

    When the Barc ratings resumed in March of this year, the channel opened at number one and has remained consistent in cementing its leadership position since then.

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    The channel has been able to generate good traction for its content, even on digital. Its YouTube channel and social media handles are popular, with a high engagement rate.

    CNN-News18 also outperforms Republic TV and Times Now during prime time, with a 32.1 per cent market share between 1800 and 2400 hrs (AB15+ weekdays).

    CNN-News18 is part of the News18 Network, the country’s largest news network, which is watched by more than 70 million Indians each year across 21 news channels in 18 languages.

  • Barc Wk 36: Sun TV retains the top position in all India market

    Barc Wk 36: Sun TV retains the top position in all India market

    Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 35  i.e., 27 August to 2 September. As per data for the all India 2+ target group, Sun TV is the most watched channel in India with an average minute audience (AMA) of 2357.27 (000). It was followed by Star Maa at 2221.43 (000) AMA, Star Plus  at 1999.62 (000) AMA, STAR Sports 1 Hindi at 1939.32 (000) AMA and Dangal at 1936.85 (000) AMA.

    The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised “event,” averaged across minutes.

    In the Hindi-speaking market (HSM), Dangal emerged as the most watched channel at 1925.09 (000) AMA followed by Star Plus at 1923.0 (000) AMA, Star Sports 1 Hindi at 1908.95 (000) AMA, Goldmines at 1858.12 (000) AMA and Colors at 1453.52 (000) AMA.

    In the South market, Sun TV was the most watched channel at 2345.66 (000) AMA, followed by Star Maa at 2166.61 (000) AMA, Zee Kannada at 1393.76 (000) AMA, Star Vijay at 1373.72 (000) AMA,  Zee Telugu at 1365.88 (000) AMA.

    In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1334.86  (000) AMA, followed by Star Sports 1 Hindi at 493.38 (000) AMA, Zee Marathi 423.57 (000) AMA, Sony SAB 375.39 (000) AMA and Colors Marathi 355.05 (000) AMA.

    In the West Bengal market, Star Jalsha was the most watched channel with 1145.79 (000) AMA followed by Zee Bangla at 745.69 (000) AMA, Jalsha Movies 187.42 (000) AMA, STAR Sports 1 Hindi 161.53 (000) AMA and Sony Aath at 134.28 (000) AMA.

    In the Megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 405.45 (000) AMA followed by Star Plus at 352.78 (000) AMA, Colors 323.56 (000) AMA, STAR Sports 1 Hindi at 307.48 (000) AMA  and STAR Vijay 283.67 (000) AMA.