ITV

Tag: BARC

  • Sony Max tops Hindi channels; four Star India channels in across genres list

    Sony Max tops Hindi channels; four Star India channels in across genres list

    BENGALURU: Sony Pictures Network India’s (SPN) Hindi Movies channel Sony Max once again topped Hindi channels in Broadcast Audience Research Council of India (BARC) list of top 10 channels across genres list (across genres list) for week 31 of 2018 (Saturday, 28 July 2018 to Friday, 3 August 2018, week or period under review). At rank number two, and the only Hindi Movies channel in the list, Sony Max headed all the eight Hindi language channels in the across genres list during the week. Two free to air (FTA) Hindi GEC, one flagship channel each from Hindi GEC and Telugu GEC genres from the Star India stable were also present in BARC’s across genres list for the week under review.

    Seven Hindi GECs, one channel each from the Hindi Movies, Tamil GEC and Telugu GEC comprised BARC’s weekly list for top10 channels across genres in week 31 of 2018. From the network’s perspective, besides the four Star India channels, there were two channels each from SPN and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sun TV Network and Viacom18 in the across genres list during the period under review.

    Sun TV led the across the genres list in week 31 with 1,046.99 million weekly impressions as compared to 1,048.709 million weekly impressions in week 30 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    At second place in week 31 of 2018 was Sony Max with 703.748 million weekly impressions as compared to 737.406 million weekly impressions in week 30. The channel was also the most watched channel in BARC’s list of top 5 Hindi Movies channels in the combined urban and rural Hindi speaking market – HSM (U+R), as well is in HSM (U). In HSM (R) Sony Max was ranked fifth in the Hindi Movies genre. Hindi feature films (HFF) that featured on Sony Max – Bahubali the Beginning and DJ were among the top 5 most watched Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (U). A third HFF- Sooryavansham on Sony Max was also on BARC’s list of top 5 Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in HSM (U).

    Zeel’s flagship Hindi GEC Zee TV retained its third rank in the across genres list in week 31 of 2018 with higher ratings of 702.128 million weekly impressions as compared to 675.605 million weekly impressions in week 30. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- The Balaji Telefilms produced Kundali Bhagya, a spinoff of the Balaji Telefilms produced Kumkum Bhagya, was ranked second, Kumkum Bhagya was ranked third in HSM (U+R)  in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week. Kundali Bhagya on Zee TV was also ranked second and Kumkum Bhagya ranked fourth in HSM (U) in BARC’s lists of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Star India’s FTA channel Star Utsav climbed up two ranks to fourth place in week 31 of 2018 with 684,843 million weekly impressions as compared to eighth place and 657.357 million weekly impressions in week 30. Star Utsav had re-entered BARC’s across genres list in week 29.  Star Utsav was ranked first in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was among BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Star India’s flagship Hindi GEC Star Plus re-entered the across genres list in week 31 of 2018 with 665.796 million weekly impressions at fifth place. Star Plus was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U).

    Zeel’s FTA Hindi GEC Zee Anmol dropped two places to sixth rank in week 31 of 2018 with 653.951 million weekly impressions as compared to 674.957 million weekly impressions in week 30. Zee Anmol was also ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (R). Kumkum Bhagya aired on Zee Anmol was ranked fifth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked fourth in HSM (R).

    Star India’s flagship Telugu GEC Star Maa also dropped two places in week 31 of 2018 to seventh place with 649.967 million weekly impressions as compared to 668.256 million weekly impressions in week 30. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Another Star India FTA Hindi GEC Star Bharat was ranked eighth in week 31 of 2018 with 645.100 million weekly impressions compared to seventh rank and 652.260 million weekly impressions in week 30. Star Bharat was ranked fourth in BARC’s list of top 10 Hindi channels in HSM (U+R); was ranked fifth in HSM (R) and was ranked sixth in HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    Viacom18’s flagship Hindi GEC Colors was ranked ninth in week 31 of 2018 with 630.498 million weekly impressions as compared to eighth rank and 632.332 million weekly impressions in week 30. Colors was ranked sixth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and was ranked second in HSM (U). Naagin 3  found the top place while the reality show Dance Deewane was ranked fourth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Naagin 3 was ranked first and Dance Deewane was ranked third in HSM (U). Further, Naagin 3 was ranked fourth in HSM (R).

    SPN’s women focused Hindi GEC Sony Pal was ranked tenth in week 31 of 2018 with 585.975million weekly impressions as compared to 605.714 million weekly impressions in week 30. Sony Pal was ranked seventh in BARC’s weekly list of top 10 Hindi channels in HSM (U+R), was ranked third in HSM (R) and was ranked eighth in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

  • Times Now regains top slot in English news genre

    Times Now regains top slot in English news genre

    MUMBAI: After a long gap of 64 weeks, Times Now has dethroned Republic TV from its top slot. The Arnab Goswami-led channel’s streak was broken as it occupied the pole position since its launch on 6 May 2017. 

    In Broadcast Audience Research Council (BARC) data for week 31, Aaj Tak led the charts in all the three markets. Zee News exited the top five in Hindi news rural market.

    Recently, Republic TV had complained to Telecom Regulatory Authority of India (TRAI) and Broadcast Audience Research Council (BARC) of India about Times Now getting the channel re-slotted under Hindi news genre on distribution platforms, impacting viewership data.

    English News

    This week Times Now found itself at the top position in English News genre with 734 impressions (000s) sum as compared to 806 impressions (000s) sum last week. Whereas Republic TV was at second position with 705 impressions  (000s) sum, followed by India Today Television at third position with 246 impressions (000s) sum. CNN News 18 and NDTV24x7 maintained their fourth and fifth positions with 236 impressions and 174 impressions (000s) sum respectively.

    English Business News

    CNBC TV18  maintained its top position in English business news genre with 705 impressions (000s) sum as compared to 644 impressions (000s) sum, followed by ET Now and BTVI at second and third positions with 197 impressions (000s) sum and 96 impressions (000s) sum. CNBC TV 18 Prime HD was at fourth position with 25 impressions  (000s) sum as compared to 28 impressions (000s) sum.

    Hindi News (U+R)      

    Aaj Tak continued to rule the Hindi news genre with 149487 (000s) sum impressions as compared to 164150 impressions (000s) sum last week. Whereas India TV jumped to second position with 115894 impressions (000s) sums, ABP News maintained its third position with 101045 impressions. Zee News moved down to fourth position with 100705 impressions (000s) sum, as compared to 107966 impressions (000s) last week. News 18 India was at fifth position with 99687 impressions (000s) sum.

    Hindi News Rural  

    Aaj Tak also continued to to dominate in Hindi news (R) with 73376 impressions (000s) sum as compared to 76189 impressions (000s) sum last week. ABP News maintained its second position this week with 47674 impressions (000s) sum, followed by India TV at third position with 45738 impressions. News18 India replaced Zee News with 41201 impressions (000s) sum. News Nation was at fifth position with 40320impressions (000s) sum as compared to 40241 impressions (000s) sum last week.     

    Hindi News Urban

    Aaj Tak maintained its top position in Hindi news genre (U) with 76112 impressions (000s) sum as compared to 87961 impressions (000s) sum. India TV found itself at second position  with 70156 impressions (000s) sum. Zee News was at third position with 60523 impressions (000s) as compared to 67186 impressions (000s) last week. News 18 India and ABP News maintained theur fourth and fifth with 58486 impressions and 53371 impressions  (000s) sum respectively.

  • HUL top advertiser; Santoor enters top 5 in BARC week 31

    HUL top advertiser; Santoor enters top 5 in BARC week 31

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 28 July to 3 August 2018, week 31.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals and their as insertions.

    Top Advertisers:

    For week 31, Hindustan Unilever Ltd retained in its position as the top advertiser and led with 150003 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Kolkata based ITC Ltd jumped to second position this week with 44598 ad insertions followed by Reckitt Benckiser Ltd with 38259 ads.

    Procter & Gamble slid to fourth position this week with mere 24165 ads.Dairy Milk manufacturer Cadbury India jumped to fifth position this week with 23918 ad insertions, a huge leap from its eighth position last week.

    Top Brands:

    Scooter brand from the house of Honda, Honda Grazia ruled the TV screens yet again by becoming the top advertised brand in week 31 with 13564 ad insertions.

    The Indian Ministry of Health and Family Welfare retained its last week’s position and became the second most advertised brand this week with a startling 13497 ad insertions.

    Santoor sandal and turmeric soap jumped from its week 30’s 8th position, to become the third most advertised brand in week 31 with 12365 ad insertions.

    Mukesh Ambani-led Reliance became the fourth most advertised brand this week. Jio inserted its ads 11660 times during week 31. Now with Jio in the league of top five, it will only be interesting to see if it can move up further in the list in the weeks to come.

    Hotel searching website, Trivago, dropped down yet again and had mere 9711 ad insertions this week. Trivago seems to be loosing its momentum on television screens as the number of ad insertions keep falling every week.

    https://www.youtube.com/watch?time_continue=1&v=Ckhd-oijx9Y

    It will be worth the wait to see how the numbers shift next week in week 32 of BARC data.

  • Zee TV most watched Hindi GEC across genres

    Zee TV most watched Hindi GEC across genres

    BENGALURU:  Zee Entertainment Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV was ranked third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) in week 30 of 2018 (Saturday, 21st July 2018 to Friday, 27th July 2018, week or period under review). Preceding it were the Sun TV Network’s flagship Tamil GEC Sun TV at the pole position and Sony Pictures Network India (SPN) Hindi Movies channel at second rank. This made Zee TV the most watched Hindi GEC in week 30 of 2019. The channels in BARC’s weekly across genres list in week 30 were same as in week 29 of 2018 with some changes in the ranks.

    Like last week, there were eight Hindi channels and one channel each from the Tamil GEC and Telugu GEC genres in week 30 of 2018. Six of the Hindi channels were Hindi GEC and two were Hindi Movies channels. There were three channels each from Star India and SPN, two channels from Zeel and one channel each from the Sun TV Network and Viacom18.

    As mentioned above, Sun TV led the across the genres list in week 30 with 1,048.709 million weekly impressions in week 30 as compared to 1,071.451 million weekly impressions in week 29 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    At second rank was Sony Max with 737.406 million weekly impressions in week 30 as compared to 746.904 million weekly impressions in week 29 of 2018. The channel was also the most watched channel in BARC’s list of top 5 Hindi Movies channels in the combined urban and rural Hindi speaking market – HSM (U+R), as well is in HSM (U). In HSM (R) Sony Max was ranked fifth in the Hindi Movies genre. Hindi feature films (HFF) that featured on Sony Max –Tiger Zinda Hai led BARC’s top 5 most watched Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Another HFF the Aamir Khan starring – PK was also among the top 5 Hindi Movies programmes during primetime in HSM (U).

    Zee TV climbed up two ranks to third place in week 30 of 2018 with 675.605 million weekly impressions as compared to 649.355 million weekly impressions in week 29 of 2018. Zee TV was ranked fourth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- Kundali Bhagya, a spinoff of the Balaji Telefilms produced Kumkum Bhagya, was ranked second, Kumkum Bhagya was ranked third in HSM (U+R)  and HSM (U) in BARC’s list of top 5 programmes during primetime based on average rating across all airings (original and repeat) in the week. Kundali Bhagya on Zee TV was also ranked fifth in HSM (R) in BARC’s lists of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week. In the HSM (U) market.

    At fourth rank in week 30 of 2018 was Zeel’s free to air (FTA) Hindi GEC Zee Anmol with 674.957 million weekly impressions as compared to third rank and 717.589 million weekly impressions in week 29. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) as also in HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked  fourth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

    Star India’s Telugu GEC Star Maa was ranked fifth in week 30 of 2018 with 668.256 million weekly impressions as compared to fourth rank and 673.849 million weekly impressions in week 29 of 2018. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Three programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Star India’s FTA Hindi GEC Star Utsav moved up two ranks to sixth place in week 30 of 2018 with 657.357 million weekly impressions as compared to eighth place and 597.617 million weekly impressions in week 29. Star Utsav had re-entered BARC’s across genres list in week 29.  Star Utsav was ranked second in BARC’s list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) and was ranked seventh in HSM (U).

    Another Star India FTA Hindi GEC Star Bharat was ranked seventh in week 30 with 652.260 million weekly impressions as compared to with 598.615 million weekly impressions in week 29 of 2018. Star Bharat was ranked third in BARC’s list of top 10 Hindi channels in HSM (U+R) was ranked fourth in HSM (R) and was ranked sixth in HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    Viacom18’s flagship Hindi GEC Colors was ranked eighth in week 30 of 2018 with 632.232 million weekly impressions in week 30 of 2018 as compared to 636.700 million weekly impressions in week 29. Colors was ranked fifth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U). Naagin 3 found the top place in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U), while Naagin 3 was ranked fourth in HSM (R). Another programme on Colors – the reality show Dance Deewane was ranked fourth in HSM (U+R) and HSM (U).

    Retaining its previous week’s eight rank was SPN’s women focused Hindi GEC Sony Pal with 605.714 million weekly impressions in week 30 as compared to 590.263 million weekly impressions in week 29 of 2018. Sony Pal was ranked sixth in BARC’s weekly list of top 10 Hindi channels in HSM (U+R), was ranked third in HSM (R) and was ranked eighth in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Also at its previous week’s tenth rank was another SPN Hindi Movies channel Sony Wah with 600.781 million weekly impressions in week 30 as compared to 584.938 million weekly impressions in week 29 of 2018. Sony Wah was ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R), first in HSM (R) and fifth in HSM (U) during week 30 of 2018. HFF Kanchana 2 that aired on the channel was ranked third in BARC’s list of top 5 Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R)  and was ranked first in HSM (R). Further, another HFF, Son of Satyamurthy was ranked fifth in HSM (R).

  • Star Gold banks on latest Bollywood movies for viewership

    Star Gold banks on latest Bollywood movies for viewership

    MUMBAI: There’s no genre more cluttered with channels than Hindi movies. Channels need to bank on a mix of movies including Bollywood, Hollywood and regional dubbed ones to get audience attention.

    According to BARC data, in 2017, the viewership in this genre raked an average at 4163 million GVTs, leading to 4733 million GVTs in 2018 in 2+, HSM U+R.

    Speaking about Star Gold, the channel is Bollywood-heavy with 70 per cent viewership coming from Hindi content. The channel claims to deliver the top Bollywood premiers among the Hindi movie channels. The network had acquired TV and digital rights in 2017 of six unreleased films like Golmaal Again, Judwa 2, Sanju, Baaghi 2, Raid and Aiyaari.

    Star Gold will continue to focus on Bollywood blockbusters. The channel’s upcoming line-up includes Stree, Kaala, Total Dhamaal, Kalank, Super 30 and Ranveer Singh’s next film on the 1983 world cup. Among previous premieres Bajrangi Bhaijaan garnered 17.7 million, Prem Ratan Dhan Payo raked 17.3 million, Judwa 2 received 10.9 million and Golmaal Again received 12.1 million impressions in the urban market.

    Star India Hindi movie business EVP and GM Hemal Jhaveri said that the last three biggest premieres, Judwa 2, Golmaal Again and Baaghi 2 rated above four TVR on Star Gold. “A consistent strategy of always maintaining a bank of top Bollywood titles every year has worked for us. We have never strayed away from Bollywood. We are no longer a snacking category. Both premieres and repeat airings get consistently high ratings,” he said.

    When asked about his strategy for the acquisition of movies, Jhaveri said, “Our strategy is very simple and perhaps it has really worked for us. We are not content racist about dubbed content, English or Hindi content, it is the content which a viewer would love to watch and we acquire it.” He said that the basis of any channel that doesn’t produce anything is curation and Star Gold heavily works on curated content.

    More than 40 per cent viewership of the Hindi movie channels comes from the releases of the last three years from the urban 15+ males viewers. Women delivered higher ratings on the premieres of Golmaal Again as well as Judwaa 2. The cluster’s rural reach portfolio is 189 million individuals on an average for the last 13 weeks (2+, HSM rural).

    In BARC week 30 in HSM (U+R) : NCCS All : 2+ Individuals, Sony Max emerged as a leader with 693696 impressions (000s) sum. Sony Wah, Star Utsav Movies, Zee Cinema and Star Gold stood at second, third, fourth and fifth positions with 592195 impressions (000s) sum, 551341 impressions (000s) sum, 547194 impressions (000s) sum and 445783 impressions (000s) sum respectively.

  • Sony Max continues dominance over Hindi channels in across genres

    Sony Max continues dominance over Hindi channels in across genres

    BENGALURU: Sony Pictures Network India (SPN) Hindi Movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres in week 29 of 2018 (Saturday, 14 July 2018 to Friday, 20 July 2018, week udder review). Like during week 28, when it pipped Zee Entertainment Enterprises Limited free to air (FTA) Hindi GEC Zee Anmol to second spot, Sony Max was the most watched Hindi channel during the week under review. The channel was also the most watched channel in BARC’s list of top 5 Hindi Movies channels in the combined urban and rural Hindi speaking market – HSM (U+R), as well is in HSM (U). In HSM (R) Sony Max was ranked fifth in the Hindi Movies genre.

    As is normal, the Sun TV Network’s flagship Tamil GEC Sun TV was ranked first in BARC’s weekly across genres lists in week 29 of 2018. The channel continued for to draw billion plus weekly impressions for the second week in a row.

    Six Hindi GEC, two Hindi Movies and one channel each form the Tamil GEC and Telugu GEC genres made up BARC’s list of top 10 channels across genres during week 29 of 2018. From the networks perspective, three channels each from SPN and Star India, two channels from Zee Entertainment Enterprises Limited (Zeel) and one channel each from the Sun TV Network Limited and Viacom 18 made up BARC’s across genres list for week 29 of 2018.

    Sun TV led the across the genres list in week 29 with 1,071.451 million weekly impressions as compared to 1051.589 million weekly impressions in week 28 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    At second rank was Sony Max with 746.904 million weekly impressions in week 29 as compared to 669.742 million weekly impressions in week 28 of 2018. Two Hindi feature films (HFF) that featured on Sony Max – Kanchana 3 and Sarrainodu were among the top 5 most watched Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Another HFF-Bhairava was also among the top 5 Hindi Movies programmes during primetime in HSM (U).

    Retaining third place in week 29 was Zeel’s FTA Hindi GEC Zee Anmol with 717.589 million weekly impressions as compared to 653.296 million weekly impressions in week 28 of 2018. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs’ in the combined urban and rural Hindi speaking markets or HSM (U+R) as also in HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked  fourth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

    Climbing up a rank to fourth place in week 29 of 2018 was Star India’s flagship Telugu GEC Star Maa with 673.849 million weekly impressions as compared to 572.455 million weekly impressions in week 28 of 2018. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Three programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Moving down one rank to fifth place was Zeel’s flagship Hindi GEC Zee TV with 649.355 million weekly impressions in week 29 of 2018 as compared to 614.840 weekly impressions in week 28. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- Kundali Bhagya, a spinoff of Kumkum Bhagya, was ranked second, Kumkum Bhagya was ranked third in HSM (U+R) in BARC’s list of top 5 programmes during primetime based on average rating across all airings (original and repeat) in the week. Kundali Bhagya was also ranked fifth in HSM (R) in BARC’s lists of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week. In the HSM (U) market, Kundali Bhagya, Kumkum Bhagya and another soap Ishq Subhan Allah on Zee TV were ranked second, third and fifth respectively during the week under consideration

    Also retaining its previous week’s sixth place with 636.700 million weekly impressions in week 29 of 2018 as compared to 561.361 million weekly impressions in week 28 was Viacom18’s flagship Hindi GEC Colors. Colors was ranked third in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U). Naagin 3  found the top place in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U), while Naagin 3 was ranked fourth in HSM (R).

    Star India’s FTA Hindi GEC Star Bharat also climbed up a rank to seventh place with 598.615 million weekly impressions in week 29 of 2018 as compared to 548.708 million weekly impressions in week 28. Star Bharat was ranked fourth in BARC’s list of top 10 Hindi channels in HSM (U+R) was ranked fifth in HSM (R) and was ranked sixth in HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    Re-entering BARC’s weekly list of top 10 channels across genres in week 29 of 2018 at eighth rank was another Star India FTA channel – Star Utsav with 597.617 million weekly impressions. Star Utsav was ranked sixth in BARC’s list of top 10 Hindi GECs’ in HSM (U+R), was ranked second in HSM (R) and was ranked eighth in HSM (U).

    Dropping down two ranks to ninth place in week 29 of 2018 was SPN’s women focused Hindi GEC Sony Pal with 590.263 million weekly impressions as compared to 555.366 million weekly impressions in week 28 of 2018. Sony Pal was ranked fifth in BARC’s weekly list of top 10 Hindi channels in HSM (U+R), was ranked third in HSM (R) and was ranked seventh in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    At its previous week’s tenth rank was another SPN Hindi Movies channel Sony Wah with 584.938 million weekly impressions in week 29 as compared to 518.879 million weekly impressions in week 28 of 2018. Sony Wah was ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R), first in HSM (R) and fifth in HSM (U) during week 29 of 2018. HFF The Return of Rebel that aired on the channel was ranked third in BARC’s list of top 5 Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R)  and was ranked first in HSM (R).

  • FIFA WC 2018 creates record of 250 mn Indian viewers

    FIFA WC 2018 creates record of 250 mn Indian viewers

    MUMBAI: The 2018 FIFA World Cup Russia has broken viewership barriers with over 250 million viewers tuning in to the tournament in India. Telecast on Sony Ten 2, Sony Ten 3 and Sony ESPN channels and live streamed on SonyLIV app and website, it garnered over 250 million viewers across 64 matches played until the end of the tournament.

    According to the broadcaster’s report, repeats, surround programming, highlights and wrap around shows of FIFA World Cup 2018 have reached out to 254 million viewers this year.

    The 64 live matches of the FIFA WC 2018 have been watched by 110.5 million viewers across India on the Sony Pictures Networks. The top markets for the live matches were West Bengal with 22.2 million viwers, Kerala with 17.8 million, Maharashtra and Goa with 12.8 million and lastly Assam/North East and Sikkim with 11.4 million.

    The 2018 FIFA World Cup final match was watched by 51.2 million viewers, one of the highest for any FIFA World Cup match till date. Coming to the local language feeds which include Hindi, Malayalam, Bengali,Tamil and Telugu, they have reached out to 70.7 million viewers which is nearly 66 per cent of the overall tournament reach.

    The regional commentary also received viewership of 9.7 million in Kerala while West Bengal reached out to 10.7 million. There were 40.7 million viewers across India for regional commentary.  

    The 2018 FIFA World Cup also received 47 per fent of viewership from females, the highest till date.

  • HUL becomes top advertiser again; Ministry of Health and Family inserts most ads in BARC week 29

    HUL becomes top advertiser again; Ministry of Health and Family inserts most ads in BARC week 29

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 14 July to 20 July 2018.

    The data is a reflection of top 10 advertiser across genre on Indian television (U+R) : 2+ Individuals. 

    The data demonstrates ads that were inserted the most in week 29 of 2018. 

    Top Advertisers: 

    Not much has changed in terms of top advertisers this week as Hindustan Unilever Limited continued to lead with 155495 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Limited, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic among others stood at second position with 78728 ad insertions. 

    This was followed by Procter & Gamble with 38356 and ITC Limited with 33238 ad insertions. E-commerce major Amazon India retained fifth position this week with mere 30230 insertions. 

    Top Brands:

    The Indian Ministry of Health and Family Welfare advertised the most and topped the charts with 11504 ad insertions in week 29. 

    Hotel searching website, Trivago, continued to stay the second most advertised brand with startling 11321ad insertions. 

    Internet video on demand service Amazon Prime retained its position and showcased its ads 10489 times while Colgate Dental Cream, a product by Hindustan Unilever Limited inserted its ads 9162 times. 

    Cleaning and disinfecting product Lizol, stood at fifth position with 9132 ad insertions between 14-20 July 2018.

  • Sony Max pushes its way to most watched Hindi channel across genres

    Sony Max pushes its way to most watched Hindi channel across genres

    BENGALURU: Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review). There were eight other Hindi channels in the across genres list in week 28 of 2018. This made Sony Max the most watched Hindi channel in BARC’s during the period under review. The channel was also the most watched channel in BARC’s list of top five Hindi movies channels in the combined urban and rural Hindi speaking market – HSM (U+R), as well as in HSM (U). In HSM (R) Sony Max was ranked fifth.

    At its normal first rank (except during IPL and a couple of weeks when Zee Anmol got ahead) was the Sun TV Network’s flagship Tamil GEC Sun TV, which returned to the billion pus weekly impressions after a long hiatus from that threshold number.

    Six Hindi GEC, two Hindi movies and one Tamil GEC and Telugu GEC made up BARC’s list of top 10 channels across genres during week 28 of 2018. From the networks perspective, three channels each from SPN and Star India, two channels from Zee Entertainment Enterprises Limited (Zeel) and one channel each from the Sun TV Network Limited and Viacom 18 made up BARC’s across genres list for week 28 of 2018.

    As mentioned above, Sun TV led the across genres list in week 28 with 1051.589 million weekly impressions as compared to 947.652 million weekly impressions in week 27 of 2018. Sun TV also led BARC’s weekly list of top five Tamil channels in the Tamil Nadu and Puducherry market and all the five programmes in BARC’s list of top five Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    At second rank was Sony Max with 669.742 million weekly impressions in week 28 of 2018 as compared to fourth rank and 626.781 million weekly impressions. Two Hindi feature films (HFF) that featured on Sony Max – Bahubali 2 – The Conclusion and the world television premiere of HFF Mummy were among the top five most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R). The concluding part of S S Rajamouli’s magnum opus was also among the five most watched Hindi movies programmes during primetime in HSM (R) during the week under review.

    Moving down a rank to third place in week 28 was Zeel’s FTA Hindi GEC Zee Anmol with 653.296 million weekly impressions as compared to 700.502 million weekly impressions in week 27 of 2018. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) as also in HSM (R). The Balaji Telefilms-produced soap Kumkum Bhagya aired on Zee Anmol was ranked fourth in BARC’s list of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked second in HSM (R) as in the previous few weeks.

    Also moving down one rank to fourth place was Zeel’s flagship Hindi GEC Zee TV with 614.840 weekly impressions in week 28 as compared to 652.386 million weekly impressions in week 27. As in the previous week Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), second in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- Kundali Bhagya, a spinoff of Kumkum Bhagya, was ranked second and Kumkum Bhagya was ranked third in HSM (U+R) in BARC’s list of top five programmes during primetime based on average rating across all airings (original and repeat) in the week. Kundali Bhagya was also ranked fifth in HSM (R) in BARC’s lists of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week. In the HSM (U) market, Kundali Bhagya, Kumkum Bhagya and another soap Ishq Subhan Allah on Zee TV were ranked third, fourth and fifth respectively during the week under consideration.

    Climbing up a rank to fifth place in week 28 of 2018 was Star India’s flagship Telugu GEC Star Maa with 572.455 million weekly impressions as compared to 565.462 million weekly impressions in week 27. Star Maa was ranked first in BARC’s weekly list of top five Telugu channels in the Andhra Pradesh and Telangana market. Three programmes that were aired on Star Maa were present in BARC’s weekly list of top five Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Viacom18’s flagship Hindi GEC Colors dropped a rank in week 28 of 2018 to sixth place with 561.361 million weekly impressions as compared to 576.642 million weekly impressions in week 27. Colors was ranked fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U). Naagin 3  found a place in BARC’s weekly list of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U), while Naagin 3 was ranked fourth in HSM (R).

    SPN’s women focused FTA Hindi GEC retained its seventh rank in week 28 of 2018 with 555.366 million weekly impressions as compared to 555.128 million weekly impressions in week 27 of 2018. Sony Pal was ranked third in BARC’s weekly list of top 10 Hindi channels in HSM (U+R), was ranked second in HSM (R) and was ranked seventh in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked third in BARC’s list of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Star India’s FTA Hindi GEC Star Bharat also retained its eighth rank with 548.708 million weekly impressions in week 28 as compared to 551.302 million weekly impressions in week 27 of 2018. Star Bharat was ranked fourth in BARC’s list of top 10 Hindi channels in HSM (U+R) was ranked fifth in HSM (R) and was ranked sixth in HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    Re-entering BARC’s weekly across genres list was Star India’s flagship Hindi GEC Star Plus at ninth rank with 522.935 million weekly impressions in week 28 of 2018. Star Plus was ranked third in BARC’s list of top 10 Hindi GEC in HSM (U).

    Dropping down a rank to tenth place was another SPN Hindi movies channel Star Wah with 518.879 million weekly impressions in week 28 as compared to 526.551 million weekly impressions in week 27 of 2018. Sony Wah was ranked second in BARC’s weekly list of top five Hindi movies channels in HSM (U+R), first in HSM (R) and fourth in HSM (U) during week 28 of 2018. HFF Kanchana that aired on the channel was ranked fourth in BARC’s list of top five Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in the HSM (R) market.

  • BARC week 27: Sony sports cluster captures all top five slots

    BARC week 27: Sony sports cluster captures all top five slots

    MUMBAI: The 2018 FIFA World Cup Russia continues its strong run for football viewership in India in its fourth week and guided Sony Pictures Network (SPN) India’s sports cluster to obtain all top five positions in the BARC all India ratings.

    The tournament that is being telecast live on Sony Ten 2, Sony Ten 3 and Sony ESPN channels and live streamed on SonyLIV app and website.

    According to BARC, Sony Ten 3 is at the top spot with 149384 impressions (000s) sum, followed by Sony Ten2 with 146283 impressions (000s) sum. Sony Six, Sony Ten1 and Sony ESPN were the other channels in the list in week 27 data.

    According to the broadcaster, the network’s sports channel and Sony LIV’s total cumulative reach of the tournament is 192.7 million viewers for 58 matches which includes the viewership of live matches, wraparound shows, highlights, repeats, surround programming of FIFA World Cup for a TG of All India CS2+.

    If the broadcaster’s live streaming numbers are to be believed, Sony crossed 96 million viewers across India on the sports cluster TV channels. The channel has got most of its live traction from West Bengal with 20.4 million reach followed by Kerala with 16.9 million reach. Rural market has also shown some interest in FIFA and clocked 63.1 million viewers

    According to BARC, top three matches till now were Nigeria versus Argentina, Japan versus Senegal and Korea versus Mexico with 5.1 million, 4.6 million and 4.3 million impressions across India for a TG above 2+.

    SPN India also informed that 47 per cent of the overall viewership is contributed by local language feeds like Hindi, Malayalam, Bengali, Tamil and Telugu.