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  • Amazon, Wipro enter top 5 in BARC advertiser data week 34

    Amazon, Wipro enter top 5 in BARC advertiser data week 34

    MUMBAI: It was an interesting week 34. A lot of positions changed, newer brands in the top list and some that topped last week, were out from the eminent list.

    The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 18 August to 24 August 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 34 of 2018.

    Top Advertisers:

    Nothing much has changed this week in the advertising domain on television as most advertisers retained their last week’s position.

    For week 33, Hindustan Unilever Ltd (HUL) retained its position as the top advertiser and led with 158242 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 86768 ad insertions.

    Kolkata based ITC Ltd was at third position this week with 45703 ad insertions. ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    This was followed by Dairy Milk manufacturer Cadbury India with 28107 ad insertions

    FMCG company Wipro entered the top 5 advertisers list after a hiatus of several months. Wipro inserted its ads 25650 times in week 33.

    Top Brands:

    The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, didn’t make it in the top 10 most advertised brand this week.

    Santoor sandal and turmeric soap retained its last week’s top position and was advertised the most in week 33 with 14085 ad insertions.

    E-commerce major Amazon entered the top 5 list to become the second most advertised brand ahead of the festive season with 12873 ad insertions.

    Toilet cleaner Harpic, from the house of Reckitt Benckiser entered the top 5 list and became the third most advertised brand with 11992 ad insertions followed by policybazaar.com with 11891 ad insertions.

    The state of Kerala that was heavily flooded over the last few weeks saw help coming in from all sectors and stature of people. Brands, networks, broadcasters, all came in with a lending hand to help the victims start a new life and raise donations. Star India collaborated with various actors to announce the help and urge people to join in and donate for #AllForKerala.

    The initiative ended up making Star network the fifth most advertised on television screens with ad insertions of 11138.

  • Colors back in top 10 channels across genres list

    Colors back in top 10 channels across genres list

    BENGALURU: Viacom18’s flagship Hindi GEC Colors re-entered Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres – All India (U+R) 2+ in week 34 of 2018 (week under review, Saturday 18 August 2018 to Friday 24 August 2018) at tenth rank. The channel that was absent in week 33 has been present in BARC’s across genres list for 25 of the first 34 weeks of 2018. In BARC’s list of top ten Hindi GECs in the combined urban and rural Hindi speaking markets – HSM (U+R), Colors was ranked fifth, in the HSM rural or HSM (R) it was ranked tenth and in the urban HSM or HSM (U), it was ranked second in week 34 of 2018.

    Six Hindi GECs, two Hindi movies channels and one channel each from the Tamil and the Telugu genres made up BARC’s weekly list of top 10 channels across genres in week 34 of 2018. From the network’s perspective, there were four channels from Star India, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sun TV Network and Viacom 18.

    At its normal first rank in week 34 was Sun TV Network’s flagship Tamil GEC Sun TV with 1017.394 million weekly impressions as compared to 1,027.548 million weekly impressions in week 33 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Retaining its second rank was Zeel’s free to air or FTA Hindi GEC Zee Anmol in week 34 of 2018 with 807.267 million weekly impressions as compared to 762.485 million weekly impressions in week 33. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked  second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

    Climbing up three ranks was Star India’s flagship Telugu GEC Star Maa to third rank in BARC’s across genres list for week 34 of 2018 with 697.191 million weekly impressions as compared to fifth rank and 683.334 million weekly impressions in week 33. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Three of the five top programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Also retaining its previous week’s fourth rank was Star India’s FTA Hindi GEC Star Utsav in week 34 of 2018 with 684.340 million weekly impressions as compared and 717.238 million weekly impressions in week 33. Star Utsav was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked second in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Continuing on with its previous weeks fifth rank was Star India’s flagship Hindi GEC Star Plus with 674.437 million impressions in week 34 of 2018 as compared to 698.754 million weekly impressions in the previous week. Star Plus was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked fifth in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked second in HSM (U).

    Climbing up a rank to sixth place was SPN’s Hindi Movies channel Sony Wah with 667.474 million weekly impressions in week 34 of 2018 as compared to 681.055 million weekly impressions in week 33. Sony Wah was ranked first in BARC’s list of top 5 Hindi Movies channels in HSM (U+R) and HSM (R) and fifth in HSM (U). Hindi feature films (HFF) that featured on Sony Wah – Karan Arjun and Aamdani Atthanni Kharcha Rupaiya were among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R). Two more HFF- Jamai Raja and Yevadu 2 on Sony Wah were also on BARC’s list of top 5 Hindi Movies programmes during primetime in HSM (R).

    Dropping down four ranks to seventh place in week 34 of 2018 was another SPN Hindi Movies channel Sony Max with 664.337 million weekly impressions as compared to 718.388 million weekly impressions in week 33. Sony Max was also ranked second in BARC’s weekly list of top 5 Hindi movies channels in the HSM (U+R), first in HSM (U) and was ranked fifth in HSM (R). Kanchana 3 andTheri on Sony Max were among BARC’s list of the top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Further, Kanachana 3, Sultan and Bhairava on Sony Max were also among BARC’s list of top 5 Hindi movies programmes during primetime list in HSM (U).

    Climbing up a rank to eighth place was Star India’s FTA Hindi GEC Star Bharat in week 34 of 2018 with 659.579 million weekly impressions as compared to ninth rank and 619.664 million weekly impressions in week 33. Star Bharat was ranked third in BARC’s list of top 10 Hindi channels in HSM (U+R), sixth in HSM (R) and HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    Also climbing up a rank to ninth place in week 34 of 2018 was Zeel’s flagship Hindi GEC Zee TV with 628.308 million weekly impressions as compared to 619.458 million weekly impressions in week 33. Zee TV was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. Two programme that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Kundali Bhagya on Zee TV was also ranked fourth in HSM (U) in BARC’s lists of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week.

    As mentioned above, re-entering the list in week 34 of 2018 at tenth place was Colors with 622.131 million weekly impressions. The third season of the Balaji Telefilms produced supernatural drama Naagin 3 was among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Another reality dance show – Dance Deewane was also present among the top 5 Hindi GEC programmes based on average rating across all airings (original and repeat) in the week in HSM (U).

  • Star Maa is 3rd highest viewed channel in the country

    Star Maa is 3rd highest viewed channel in the country

    MUMBAI: Among all the other players in the Telugu general entertainment channels (GECs) space, Star India has led in the already cluttered market consistently over the last few weeks. According to BARC data in week 34 of 2018, Star India’s GEC channel, Star Maa, is now the third highest viewed channel in the country.

    The channel claims to have an undisputed leadership over Zee that dominates the Bangla and Marathi segments. Star Maa claims to be on top of Zee Telugu by garnering 37 per cent in terms of viewership. Star Maa retained its leadership position in BARC’s week 34 with 657052 impressions (000s) sum, whereas Zee Telugu secured second position with 487964 impressions (000s) sum, followed by Gemini TV, ETV Telugu and Gemini Movies bagging third, fourth and fifth positions with 486908 impressions (000s) sum, 465314 impressions (000s) sum and 218436 impressions (000s) sum respectively.

    Karthika Deepam, Koyilamma and Kumkuma Puvva are among the top 5 programs as per BARC data that are working quite well for the channel. Furthermore, the channel is gearing up to entertain viewers with some impactful properties like Pelli Choopulu where popular TV anchor Pradeep sets out to meet eligible girls and find a potential life partner, The Great Telugu Laughter Challenge judged by the most popular Telugu comedy star Bhramanadam and Mouna Ragam a poignant story of an unwanted girl child who survives an illegal abortion attempt and journeys to become the protector of her house.

    The channel is at 936 GRPs, the highest for the Telugu brand in the BARC era [BARC, Wk 34 2018, Urban 15+ AP / TS ]. It also claims to have a well-rounded viewership in fiction, non-fiction and the biggest Tollywood movies, where it leads with more than 70 per cent slots in the prime time viewership for fiction genre. Also, Bigg Boss Season 2 in Telugu is delivering strong with a whopping 4.4 crore viewers tuning in each week.

     

  • Zee TV launches new show ‘Tujhse Hai Raabta’ to conquer 8-9 pm time band

    Zee TV launches new show ‘Tujhse Hai Raabta’ to conquer 8-9 pm time band

    MUMBAI: Zee TV just got its new business head in Aparna Bhosle and the channel is launching a new fiction show named Tujhse Hai Raabta on 3 September, weekdays at 8.30 pm, produced by Full House media.

    Set against a Maharashtrian backdrop, the show depicts the irony of the life when every relationship isn’t truly what meets the eye. It has a year’s contract with the production house and then will be renewed as per the ratings.

    Bhosle said that Zee TV is currently leading by a decent margin from 9 pm to 10.30 pm. “Kumkum Bhagya, Kundali Bhagya and Ishq Subhan Allah are the shows that doing well on the channel. So, if we divide the prime time viewing into three parts, we already have our 9-10.30 pm time slot working best for our channel, so we have 8-9 pm time slot that is left. The strategy is to constitute this slot with two launches,” she said.

    Zee’s shows will continue to show the middle class family. “Largely middle class issues are dealt with very strong female protagonists because we do stand for empowered women. So we are very rooted in that,” she said. There are almost six to seven shows in the pipeline but the trick is to observe and identify which shows works well, at what time and what kind of audiences watch a particular show.

    For now, the content isn’t going to be dubbed into regional languages but it might figure in their to-do list later since the content is also something that the rural audience would like.

    India being a single TV household, channels have to keep females above the age of 30 in their mind. “But you have to look at the least common denominator, which is why we have focused on the wholesome family viewing. So if you look at BARC terms, we target 2+ but we do keep women in mind,” Bhosle explained.

    As far as the marketing and promotional strategies are concerned, as the show is all about the Maharashtrian family, the focus will be on Zee Yuva and Zee Talkies. The channel has also planned above the line activities on other networks such as news channels. “We have also planned outdoor marketing. We will be doing digital marketing as well, but not much. Also, marketing via radio will also be happening in UP and Maharashtra,” she added.  

  • Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

    Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 11 August to 17 August 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 33 of 2018.

    Top Advertisers:

    Nothing really changed this week in the advertising domain on television as most advertisers retained their last week’s position.

    For week 32, Hindustan Unilever Ltd (HUL) retained its position as the top advertiser and led with 141492 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 89404 ad insertions.

    Kolkata based ITC Ltd was at third position this week with 59253 ad insertions. This was followed by Dairy Milk manufacturer Cadbury India, that moved up a step and stood at fourth position this week with 32407 ad insertions.

    Procter & Gamble moved down from its last week’s number four position and became the fifth most advertised brand with 30007 ads. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    Top Brands:

    Cleaning and disinfecting product Lizol that topped the charts last week and was the most advertised brand, didn’t make it in the top 10 most advertised brand this week.

    Santoor sandal and turmeric soap jumped from its week 31’s second position, was advertised the most in week 32 with a startling 13587 ad insertions.

    The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, regained its position and became the second most advertised brand this week with 10699 ad insertions.

    Hotel searching website, Trivago that was missing in week 31 for most advertised brand, attained third position in week 33 with 10486 ad insertions. Trivago that seemed to be loosing its momentum on television screens dipping ad insertions, is getting back on screen with increased ad insertions.

    Reckitt Benckiser’s Dettol Liquid soap retained its last week fourth position with 9487 ad insertions followed by Colgate Dental Cream, a product by Hindustan Unilever Limited with 9271 ad insertions.

  • 7 Star India, Sony Pictures channels amongst top 10 across genres

    7 Star India, Sony Pictures channels amongst top 10 across genres

    BENGALURU: Four channels from Star India and three channels from Sony Pictures Network India (SPN) were among Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 33 of 2018 (Saturday, 11 August 2018 to Friday, 17 August 2018). The three other channels in the list were from two networks – two channels from Zee Entertainment Enterprises Limited (Zeel) and one channel from the Sun TV Network Limited.

    BARC’s across genres list for week 33 comprised of six Hindi GEC channels, two Hindi Movies channels and one channel each from the Tamil and the Telugu GEC genres.

    As is the norm, Sun TV led the across the genres list at first place in week 33 with ,1027.548 million weekly impressions as compared to 1,133.028 million weekly impressions in week 32 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Retaining its previous week’s second rank was Zeel’s free to air or FTA Hindi GEC Zee Anmol in week 33 of 2018 with 762.485 million weekly impressions as compared to 749.977 million weekly impressions in week 32. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking market – HSM (U+R) and HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked  fifth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked fourth in HSM (R).

    SPN’s Hindi Movies channel Sony Max returned to BARC’s across genres list in week 33 of 2018 with 718.388 million weekly impressions.  Sony Max was also ranked first in BARC’s weekly list of top 5 Hindi Movies channels in the HSM (U+R) and HSM (U) and was ranked fifth in HSM (R).  S S Rajamouli’s sequel Bahubali -2 or Bahubali the Conclusion was ranked first in BARC’s list of the top 5 Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).  Three other Hindi feature films – Sooryavansham, Tiger Zinda Hai and Paisa Vasool were also among BARC’s list of top 5 Hindi Movies programmes during primetime list in HSM (U).

    Star India’s FTA Hindi GEC Star Utsav also retained its fourth rank in week 33 of 2018 with 717.238 million weekly impressions as compared and 675.211 million weekly impressions in week 32. Star Utsav was ranked second in BARC’s list of top 10 Hindi GECs’ in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked third in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (R).

    Dropping down two ranks from the previous week to fifth place in week 33 of 2018 was Star India’s flagship Hindi GEC Star Plus with 698.754 million impressions as compared to 726.112 million weekly impressions in the previous week. Star Plus was ranked third in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked fourth in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked second in HSM (U).

    Star India’s flagship Telugu GEC Star Maa was ranked sixth in BARC’s across genres list for week 33 of 2018 with 683.334 million weekly impressions as compared to fifth rank and 659.642 million weekly impressions in week 32. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. All the five top programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    At seventh rank was SPN’s Hindi Movies channel Sony Wah with 681.055 million weekly impressions in week 33 of 2018 as compared to 628.865 million weekly impressions in week 31. Sony Wah was ranked second in BARC’s list of top 5 Hindi Movies channels in HSM (U+R), first in HSM (R) and fifth in HSM (U). Hindi feature films (HFF) that featured on Sony Wah – Sultan and Shivaji the Boss were among the top 5 most watched Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R). A third HFF- Koi Mil Gaya on Sony Wah was also on BARC’s list of top 5 Hindi Movies programmes during primetime in HSM (R).

    At eighth rank was SPN’s FTA women focused Hindi GEC Sony Pal rank in week 33 of 2018 with 621.147 million weekly impressions as compared to tenth rank and 618.547 million weekly impressions in week 32. Sony Pal was ranked fourth in BARC’s weekly list of top 10 Hindi channels in HSM (U+R), was ranked third in HSM (R) and was ranked eighth in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    At ninth rank was Star India’s Hindi GEC Star Bharat in week 33 of 2018 with 619.664 million weekly impressions compared to seventh rank and 619.402 million weekly impressions in week 32. Star Bharat was ranked fifth in BARC’s list of top 10 Hindi channels in HSM (U+R), sixth in HSM (R) and HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    At tenth rank was Zeel’s flagship Hindi GEC Zee TV with 619.458 million weekly impressions in week 33 of 2018 as compared to sixth rank and 657.079 million weekly impressions in week 32. Zee TV was ranked sixth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. One programme that was aired on Zee TV- Kumkum Bhagya, was ranked second in HSM (U+R)  and was ranked fifth in HSM (U) in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week. Kumkum Bhagya on Zee TV was also ranked fourth in HSM (U) in BARC’s lists of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week.

  • News genre sees viewership spike in week 33 due to Kerala floods

    News genre sees viewership spike in week 33 due to Kerala floods

    MUMBAI: The news genre saw a tremendous growth in the viewership after the Kerala floods according to All India BARC data week 33. Republic TV continued to lead the genre.

    News18 India dropped to fifth position in two Hindi news genres, Aaj Tak continued to rule Hindi news genre. Zee News jumped up to second position this week in Hindi news (U+R).

    English News

    Republic TV continued to dominate the English news genre with 1499 impressions (000s) sum as compared to 936 impressions (000s) sum last week. Times Now is at the second position with 1296 impressions (000s) sum. Meanwhile, CNN News 18 found itself at third position with 943 impressions (000s) sum as compared to 485 impressions (000s) sum last week, followed by India Today Television at fourth position with 523 impressions (000s) sum. NDTV maintained its fifth position with 247 impressions (000s) sum. 

    English Business News

    CNBC TV 18 continued to rule in the English business news genre with 589 impressions (000s) sum. ET Now and BTVI maintained their second and third positions with 192 impressions (000s) sum and 115 impressions (000s) sum. CNBC TV 18 Prime HD found itself at fourth position with 33 impressions (000s) sum as compared to 18 impressions (000s) sum last week.

    Hindi News (U+R)      

    Aaj Tak continued to lead in Hindi news genre with 214534 impressions (000s) sum as compared to 132715 impressions (000s) sum last week. Zee News climbed two slot to the second position with 149055 impressions (000s) sum followed by ABP News at the third position with 148073 impressions (000s) sum compared to 101215 impressions (000s) sum last week. India TV found itself at fourth position with 122864 impressions (000s) sum. News18 India dropped three slots to fifth position despite increase in the viewership from 101841 impressions (000s) sum to 113025 impressions (000s) sum.  

    Hindi News Rural  

    Aaj Tak also continued to dominate in Hindi news (R) with 102312 impressions impressions (000s) sum as compared to 62162 impressions (000s) sum last week. ABP News maintained its second position this week with 75166 impressions (000s) sum, followed by Zee News with 61765 impressions (000s) sum. News18 India dropped a slot to the fourth position with 51622 impressions (000s) sum as compared to 41798 impressions (000s) sum last week. India TV was at the fifth position with 46413 impressions (000s) sum as compared to 39731 impressions (000s) sum last week. 

    Hindi News Urban

    Aaj Tak maintained its top position in Hindi news genre (U) with 112222 impressions (000s) sum as compared to 70553 impressions (000s) sum last week. Zee News climbed a spot to the second position with 87291 impressions (000s) sum. Both India TV and ABP News climbed a slot to the third and fourth positions with 76452 impressions (000s) sum and 72907 impressions (000s) sum respectively. News18 India dropped three slots to the fifth position with 61402 impressions (000s) sum.

  • More TV ads by top 10 advertisers in 2018 than 2017

    More TV ads by top 10 advertisers in 2018 than 2017

    BENGALURU: Indian television broadcasters have a reason to smile in 2018. During the first 32 weeks of 2018, the top 10 advertisers from Broadcast Audience Research Council of India (BARC) placed 21.42 per cent more television insertions than in the first 32 weeks of 2017. The combined total number television insertions by BARC’s weekly lists of top 10 advertisers across genres for the first 32 weeks of 2018 were 13,255,057 as compared to 10,916,451 insertions during the first 32 weeks of 2017. 

    If ad insertions by the top 10 advertisers are a yardstick for the increase in television ads, broadcasters and marketers can definitely expect ad revenues to perk up with more number of advertisements during the fag end of 2018. The major Indian festival season is yet to come – hence the ad tempo can only go up.  If one were to go by the trends of 2017, the number of ad insertions in 2018 could go up by 15 to 20 per cent as compared to the previous year. During the last 20 weeks of 2017, average television advertisements per advertiser among the top 10 advertisers per week had gone up by 16.97 per cent as compared to the first 32 weeks of 2017. Between weeks 33 to 52 of 2017, the average weekly TV ad insertions by BARC’s weekly list of top 10 advertisers had gone up to 27,163.66 from an average of 23,222.52 during the first 32 weeks of 2018.

    Please refer to the figure below for the weekly comparison of the combined total insertions of all the top 10 advertisers during the first 32 weeks of 2017 and 2018 respectively.

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    There were 27 advertisers that were present at least once each in BARC’s weekly lists of top 10 advertisers during the first 32 weeks of 2017 and 2018. Hindustan Lever Ltd or HLL was the biggest advertiser by far during the first 32 weeks of 2017 and 2018 with an average of 122,725.65 and 129,604.28 weekly insertions respectively (5.60 per cent increase). At second place was Reckitt Benckiser (India) Ltd (RBIL) with an average of 59,340.66 and 95,546.63 weekly insertions during each of the first 32 weeks of 2017 and 2018 respectively (61.02 per cent increase). Both HLL at ranks 1 (HLL- 32 weeks) and RBIL rank 2 (29 weeks)/rank 3 (3 weeks) were present in BARC’s weekly lists of top 10 advertisers during the first 32 weeks of 2017. HLL was ranked first as top advertiser for 25 weeks and second for 7 weeks, while RBIL was present at rank 1 for 7 weeks, rank 2 for 24 weeks and rank 3 for 1 week during the first 32 weeks of 2018.

    In 2017, only the above mentioned two advertisers were present in BARC’s top 10 advertisers list during all the first 32 weeks of 2017. This year besides HLL and RBIL, ITC Limited (ITL) and Cadbury India (Cadbury) were also present in BARC’s weekly list of top 10 advertisers during all the first 32 weeks of 2018. Both the companies’ – ITC and Cadbury’s average weekly insertions in 2018 were higher than their average weekly insertions in 2017. ITC, which was ranked third in 2018, had average weekly insertions of 33,002.88 in 2018 (32 weeks average) as compared to 18,959.9 in 2017 (20 weeks average), or a 74 per cent y-o-y increase during the periods under review. Cadbury’s average weekly insertions in 2018 were 18.41 per cent more at 27.410.88 (32 week average) as compared to 23,150.03 (31 week average) in 2017. Please note that the growth of average number of weekly insertions has been calculated by determining the average weekly insertions in the first 32 weeks of 2017 and 2018 only when these brands were present in BARC’s weekly lists of top ten advertisers across genres. The actual difference may not be the one mentioned above.

    Most of the advertisers’ average insertions per week when they were present in BARC’s weekly lists of top 10 advertisers across genres have increased in 2018 as compared to 2017. Some notable examples are Procter & Gamble (38.51 per cent increase); Amazon Online India Pvt Ltd (16.47 per cent increase); Colgate Palmolive India Ltd (6.44 per cent increase); Godrej Consumer Products Ltd (17.03 per cent increase); Marico (33.05 per cent increase), etc. 

    A few of notable players that have had a y-o-y fall in their TV ad insertions during their presence in BARC’s weekly lists during the first 32 weeks of 2018 are Baba Ramdev’s Patanjali Ayurved (Patanjali) (-5.70 per cent*), Brooke Bond Lipton India Ltd (-2.03 per cent*) and Ponds India Ltd (-4.48 per cent*).It must be noted that fall in percentages have been derived by calculating the difference in average weekly insertions in 2017 and 2018 only when these brand owners were present in BARC’s weekly list of top 10 advertisers during the first 32 weeks of 2017 and 2018 respectively. The actual difference may not be the one mentioned above.
     

  • Zee Anmol leads Hindi GEC (U+R) in BARC week 33

    Zee Anmol leads Hindi GEC (U+R) in BARC week 33

    MUMBAI: In week 33 2018 of Broadcast Audience Research Council (BARC) data, Star Utsav and Star Plus swapped their second and third positions in the Hindi GEC (U+R) market. No changes were observed in the rural and urban market this week.  

    Hindi GEC (U+R)

    Zee Anmol emerged as the leader this week with 760162 impressions (000s) sum. Star Utsav and Star Plus swapped their second and third positions with 702233 impressions (000s) sum and 659629 impressions (000s) sum respectively.

    Sony Pal, Star Bharat and Zee TV stood at fourth, fifth and sixth positions with 616717 impressions (000s) sum, 613947 impressions (000s) sum and 585372 impressions (000s) sum respectively.

    Colors, Rishtey and Sony Entertainment Television secured seventh, eighth and ninth positions with 578653 impressions (000s) sum, 512119 impressions (000s) sum and 455355 impressions (000s) sum respectively.

    Sony Sab emerged as the new entrant replacing Dangal TV this week with 444958 impressions (000s) sum.

    Hindi Rural GEC

    No changes were observed in the rural market this week. Zee Anmol, Star Utsav and Sony Pal retained their first, second and third positions respectively with 599647 impressions (000s) sum, 500096 impressions (000s) sum, and 438408 impressions (000s) sum.

    Rishtey, Dangal TV, Star Bharat, Zee TV, Big Magic, Star Plus and Colors also retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 385097 impressions (000s) sum, 321624 impressions (000s) sum, 318637 impressions (000s) sum, 229668impressions (000s) sum, 228622 impressions (000s) sum, 206696 impressions (000s) sum and 178040 impressions (000s) sum respectively.

    Hindi Urban GEC

    In urban GEC, Star Plus and Colors retained their first and second position with 452933 impressions (000s) sum and 400613 impressions (000s) sum respectively.

    Zee TV, Sony Entertainment Television, Sony Sab, Star Bharat, Star Utsav, Sony Pal and Zee Anmol and &TV retained their third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 355705 impressions (000s) sum, 340689 impressions (000s) sum, 330276impressions (000s) sum, 295310 impressions (000s) sum, 202136 impressions (000s) sum, 178308 impressions (000s) sum and 160515 impressions (000s) sum and 132254 impressions (000s) sum respectively.

  • Zee Anmol back on top of Hindi channels in across genres

    Zee Anmol back on top of Hindi channels in across genres

    BENGALURU: After a short hiatus, Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back at number two rank in Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres (across genres list) in week 32 of 2018 (Saturday, 4 August 2018 to Friday, 10 August 2018, week under review). At the first rank in BARC’s across genres list was the Sun TV Network’s flagship Tamil GEC Sun TV. Like last week, two free to air (FTA) Hindi GEC, one flagship channel each from Hindi GEC and Telugu GEC genres from the Star India stable were also present in BARC’s across genres list for the week under review.

    Seven Hindi GECs and one channel each from the Hindi movies genre, Tamil GEC and Telugu GEC comprised BARC’s weekly list of top 10 channels during the week under review. From the network’s perspective, besides the four Star India channels, there were two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sun TV Network and Viacom18 in the across genres list in week 32 of 2018.

    As is the norm, Sun TV led the across the genres list at first place in week 32 with 1,133.028 million weekly impressions as compared to 1,046.99 million weekly impressions in week 31 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    At second rank was Zee Anmol in week 32 of 2018 with 749.977 million weekly impressions as compared to 653.951 million weekly impressions in week 31. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking market – HSM (U+R) and HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked fourth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked fourth in HSM (R).

    Star India’s flagship Hindi GEC Star Plus climbed up two ranks to third place in week 32 of 2018 with 726.112 million impressions as compared to 665.796 million weekly impressions in the previous week. Star Plus was ranked second in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked fifth in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked second in HSM (U).

    Retaining its fourth place in week 32 of 2018 was Star India’s FTA Hindi GEC Star Utsav with 675.211 million weekly impressions as compared and 684.843 million weekly impressions in week 31. Star Utsav had re-entered BARC’s across genres list in week 29.  Star Utsav was ranked third in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked third in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Also climbing up two ranks in week 32 of 2018 was Star India’s flagship Telugu GEC Star Maa at fifth place with 659.642 million weekly impressions as compared to 649.967 million weekly impressions in week 31. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. The first four of the top 5 programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Dropping down three ranks to sixth place was Zeel’s flagship Hindi GEC Zee TV with 657.079 million weekly impressions in week 32 of 2018 as compared to 702.128 million weekly impressions in week 31. Zee TV was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- The Balaji Telefilms produced Kumkum Bhagya, was ranked second, while its spinoff Kundali Bhagya was ranked third in HSM (U+R)  in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week. Kumkum Bhagya on Zee TV was also ranked third and Kundali Bhagya ranked fourth in HSM (U) in BARC’s lists of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week.

    SPN’s Hindi Movies channel Sony Wah re-entered BARC’s across genres weekly at rank seven in week 32 of 2018 with 628.865 million weekly impressions. Sony Wah as ranked first in BARC’s list of top 5 Hindi Movies channels in HSM (U+R), as well is in HSM (U). In HSM (R) Sony Wah was ranked fifth in the Hindi Movies genre. Hindi feature films (HFF) that featured on Sony Max – Rowdy Rathore and PK were among the top 5 most watched Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R). A third HFF- Yevadu on Sony Wah was also on BARC’s list of top 5 Hindi Movies programmes during primetime in HSM (R).

    Viacom18’s flagship Hindi GEC Colors climbed up a rank to eighth place in week 32 of 2018 with 620.538 million weekly impressions as compared to eighth rank and 630.498 million weekly impressions in week 31. Colors was ranked seventh in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and was ranked second in HSM (U). Naagin 3  retained the top place in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Naagin 3 was ranked first and Dance Deewane was ranked fourth in HSM (U). Further, Naagin 3 was ranked fifth in HSM (R).

    Star India’s Hindi GEC Star Bharat was ranked ninth in week 32 of 2018 with 619.402 million weekly impressions compared to seventh rank and 645.100 million weekly impressions in week 30. Star Bharat was ranked sixth in BARC’s list of top 10 Hindi channels in HSM (U+R), HSM (R) and HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    SPN’s women focused Hindi GEC Sony Pal retained its tenth rank in week 32 of 2018 with 618.547 million weekly impressions as compared to 585.975 million weekly impressions in week 30. Sony Pal was ranked fifth in BARC’s weekly list of top 10 Hindi channels in HSM (U+R), was ranked third in HSM (R) and was ranked eighth in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).