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  • Colors second most watched Hindi channel across genres

    Colors second most watched Hindi channel across genres

    BENGALURU: Viacom 18’s flagship Hindi GEC Colors jumped up to third rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 38 of 2018 (Saturday, 15 September 2018 to Friday, 21 September 2018). At its usual first rank was the Sun TV Network’s flagship Tamil GEC Sun TV followed by Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol at second rank. Consequently, Zee Anmol was the most watched Hindi channel and Colors the second most watched Hindi channel across genres, be it Hindi GEC or Hindi movies in week 38 of 2018 (week under review or consideration). It was also the most watched Hindi pay-TV channel during week 38 of 2018.
    Six Hindi GECs, two Hindi movies channels and one channel each from the Tamil and Telugu genres comprised BARC’s weekly list of top 10 channels across genres (across genres list) in week 38 of 2018. From the networks’ perspective, there were three channels each from Star India and Sony Pictures Network India (SPN), two channels from Zeel and one channel each from the Sun TV Network and Viacom 18 in BARC’s across genres list during the week under review.
    As mentioned above, at its normal first rank in week 38 was the Tamil GEC Sun TV with 1,029.426 million weekly impressions as compared to 1,043.906 million weekly impressions in week 37 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.
    Continuing on at its second rank in week 38 of 2018 was Zee Anmol with 863.279 million weekly impressions as compared to 816.131 million weekly impressions in week 37. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked eighth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

    Also, as mentioned above, Colors which had re-entered the across genres list in week 37 of 2018, was ranked third in week 38 with 727.244 million weekly impressions as compared to 654.144 million weekly impressions and at seventh rank. Colors was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), first in HSM (U) and ninth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 and the grand finale of the dance show Dance Deewane were among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Further, Naagin 3 was ranked fifth among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).
    Star India’s FTA channel Star Utsav also retained its fourth rank in week 38 of 2018 with 695.203 million weekly impressions as compared to 669.262 million weekly impressions in week 37. Star Utsav was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked second in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).
    Dropping down two ranks to fifth rank was Zeel’s flagship Hindi GEC Zee TV with 657.866 million weekly impressions as compared to 723.225 million weekly impressions in week 37. Zee TV was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and fourth ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Kundali Bhagya on Zee TV was ranked fourth in HSM (R) during primetime.

    Sliding down a rank to sixth place was Star India’s flagship Hindi GEC Star Plus with 655.169 million impressions as compared to 682.419 million weekly impressions in the previous week. Star Plus was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked second in HSM (U) and tenth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked third in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in HSM (U).
    Star Maa also dropped a rank to seventh place in week 38 of 2018 with 631.517 million weekly impressions as compared with 668.179 million weekly impressions in week 37. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.
    SPN’s Hindi Movies channel Sony Wah climbed to eighth rank in week 38 of 2018 from tenth rank in week 37. The channel garnered 629.401 million weekly impressions in week 38 as compared to 618.353 million weekly impressions in the previous week. Sony Wah was ranked first in BARC’s list of top 5 Hindi movies channels in HSM (U+R) and HSM (R) and fourth in HSM (U). Hindi feature film (HFF) Rowdy Rathore that featured on Sony Wah was among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R). Another HFF, Magadheera, was also among the five most watched programmes during primetime in HSM (R).
    Another SPN Hindi Movies channel, Sony Max re-entered BARC’s across genres list in week 38 of 2018 with 624.491 million weekly impressions at ninth rank. The world television premiere of HFF Sketch that featured on Sony Max was among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (U). Other HFFs on Sony Max, Tiger Zinda Hai, Kanchana 3, and Bhairava, were also among the five most watched programmes during primetime in HSM (U).
    At tenth rank was SPN’s flagship Hindi GEC Sony Entertainment Television (SET). SET’s ratings in week 38 of 2018 were 594.887 million weekly impressions as compared to 629.656 million weekly impressions in week 37. SET was ranked sixth in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R), and third in HSM (U).

  • Most advertised brands on television during first 37 weeks of 2018

    Most advertised brands on television during first 37 weeks of 2018

    BENGALURU: More than two-thirds of the calendar year 2018 (CY 2018) is over. The major Indian festival season is just around the corner and the tempo of brands presenting themselves to television viewers can only go up. Notwithstanding the fact that the number of television channels that bear the Broadcast Audience Research Council of India (BARC) watermark, (and hence the number of reported ad insertions going up), the number of TV ads in 2018 have increased as compared to 2017, if one were to go by BARC’s weekly data of tp 10 advertisers across genres in terms of weekly insertions.
    So which were the brands that advertised the most on television during the first 37 weeks of 2018? Using BARC’s weekly data for in terms of ad insertions between week 1 (Saturday, 30 December 2017) and week 37 of 2018 (Saturday, 8 September 2018 to Friday, 14 September 2018), here below is a list of the top 20 brands in terms of average ad insertions in during the first 37 weeks of 2018.

    It must be noted that the average insertions by each brand has been calculated based on the number of insertions and the number of weeks it was present in BARC’s weekly lists during the first 37 weeks of 2018 (period under consideration) in this report. The actual average insertions by each brand could be higher or lower, also there could be other brands that may have had a higher number of TV ad insertions and yet were not present in BARC’s lists. The only eligibility criteria for a brand to find a place in the list below in this paper is that the brand must have been present for at least 5 of the first 37 weeks of 2018 in BARC’s weekly lists of top 10 brands in terms TV ad insertions. The team has refrained from criteria such as considering data of only the top 3 or the top 5 in BARC’s weekly lists.
    The following major observations are being reported.

    1. No brand was present in BARC’s weekly lists of Top 10 brands across genres for all the first 37 weeks of 2018. Only one brand – the travel portal Trivago was present for 35 of the first 37 weeks of 2018 in BARC’s weekly lists. Based on average insertions/week, Trivago has been ranked 15 in the list below
    2. However, in terms of total number of insertions during the first 37 weeks of 2018, it was Reckitt Benckiser’s cleaning and disinfecting products brand Lizol that had more combined total of weekly insertions during the 29 of the first 37 weeks of 2018 that it was present in BARC’s weekly lists of the top 10 brands across genres as compared to Trivago. Based on average insertions, Lizol has been ranked 4 in the list below.
    3. The online shopping site Amazon.in was ranked no 1 in terms of average TV ads per week. Based on total number of insertions when present in BARC’s weekly lists, Amazon.in has a rank of 13. This could be a dicey conclusion – the brand was present for just six of the 37 weeks of 2018 in BARC’s weekly lists of top 10 brands. Its actual average weekly insertions are likely to be much lower during the period under consideration. And this could be the case of the other brands in the list below:

  • Viacom18’s Colors Kannada Cinema aims to break even within 3 years

    Viacom18’s Colors Kannada Cinema aims to break even within 3 years

    MUMBAI: Viacom18 is making moves in the regional space. Its latest bet was to launch a movie channel for the Kannada market called Colors Kannada Cinema. The conglomerate has a Hindi movie channel called Rishtey Cineplex which broke even in two years. Similarly, the idea is to get the Kannada movie channel to break even within three years too.
    Viacom18 head regional entertainment Ravish Kumar told indiantelevision.com that that typically a movie channel or any other channel looks at three years to break even but Colors Kannada Cinema will break even before that. He explained that owning many titles makes it easier as it won’t have to spend on creating a library.
    With Colors Kannada and Colors Super gaining popularity, the channels aren’t able to accommodate many movies and so the need for a separate channel to utilise the assets was felt. The network has better leverage with more channels to showcase movies on.
    Surprisingly, Kumar said that pre-selling of ad inventory hasn’t been done for the new movies channel. “They undervalue your asset and the other point is people feel cheated if they put their faith in you and the return isn’t as expected,” he said. Instead, the idea is to get the channel going and work on distribution before thinking of ad rates.
    While production cost for Hindi keeps growing, Kumar says that there is a cap in the regional space. The increase will be inflation or technology led. He gave the example of a federation strike in West Bengal asking for an increase in technician rate. “That is going to lead to an overall 5-6 per cent increase across the board. But in a lot of the other markets, we have held costs and in some markets, we have actually reduced them,” he said. If the network decides to skew in favour of more reality shows or events, then the cost is likely to shoot up but fiction will see a moderate increase.
    According to the KPMG report 2018, adex on regional channels observed an increase of 5.4 per cent in FY18. Kumar said that part of it could possibly be caused by the FTA channels which have come up in Hindi. The viewership has moved to them and that has led to margin dilution as opposed to margin accretion. “On the regional space, you must have seen a lot of consolidation on the top end so where the strong are getting stronger and the weak are getting weaker, more margins are analysed which normally means that the ability to command high rates are high.” He added that it is backed up with a lot of investment in formats like reality, movie premiers or events which typically tend to command higher rates.

    He further added that the growth in regional space is seeing a double digit in the regions across markets. Talking specifically about the languages that observed a marginal decline in the adex, Tamil and Marathi saw 2 per cent and 9 per cent downfall respectively. Commenting on the same, Kumar said that looking at the longer point of view the ratings of regional channels have only increased steadily over the years and short term ups and downs are expected.
    Talking viewership, among all the regional language channels that Viacom18 has, Colors Bangla stood at third position with 74982 impressions ‘000 in the Bengali market according to the BARC data’s week 37. Colors Gujarati secured first position with 29915 impressions ‘000. Colors Kannada also stands at the leadership position with 461396 impressions ‘000. In the Marathi space, Colors Marathi secured second position with 136791 impressions ‘.

  • Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

    Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

    BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GECs Zee Anmol and flagship Zee TV were once again ranked second and third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 37 of 2018 (Saturday, 8 September 2018 to Friday, 14 September 2018). Viacom 18’s flagship Hindi GEC Colors returned to BARC’s across genres list at rank seven during the week under consideration. The channel has been present for 27 of the first 37 weeks of 2017in BARC’s across genres list. Star India’s flagship Telugu GEC Star Maa also re-entered BARC’s across genres list at rank six in week 37 of 2018. Star Maa was present for 29 of first 37 weeks of 2018 in BARC’s across genres lislts. Since Sun TV occupied its normal rank one, Zee Anmol and Zee TV topped Hindi channels – GEC as well as Hindi movies during week 37 of 2018.
    One channel each from the Hindi movies, Tamil and Telugu genres and seven Hindi GECs were present in BARC’s across genres list for week 37 of 2018. From the networks’ perspective, as has become almost the norm, there were once again four channels from the Star India network in the list. There were two channels each from Zeel and Sony Pictures Network India (SPN), and one channel each from the Sun TV Network and Viacom18.
    As mentioned above, at its normal first rank in week 37 was the Tamil GEC Sun TV with 1,043.906 million weekly impressions as compared to 1,063.806 million weekly impressions in week 36 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.
    Continuing at its second rank in week 37 of 2018 was Zee Anmol with 816.131 million weekly impressions as compared to 840.010 million weekly impressions in week 36. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked third in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked second in HSM (R).

    Also retaining its third place was Zee TV with 723.225 million weekly impressions as compared to 721.364 million weekly impressions in week 36. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fourth and second ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Kundali Bhagya on Zee TV was ranked fourth in HSM (R) during primetime.
    Star India’s FTA channel Star Utsav also retained its fourth rank in week 37 of 2018 with 695.203 million weekly impressions as compared to 669.262 million weekly impressions in week 36. Star Utsav was ranked third in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked fifth in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).
    Climbing up a rank to fifth place in week 37 of 2018 was Star India’s flagship Hindi GEC Star Plus with 682.419 million impressions as compared to 650.318 million weekly impressions in the previous week. Star Plus was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked second in HSM (U) and tenth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked fifth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked third in HSM (U).
    As mentioned above, Star India’s Telugu GEC Star Maa re-entered BARC’s across genres list in week 37 of 2018 with 668.179 million weekly impressions at rank six. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. The first four of the top five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Also, as mentioned above, Colors re-entered the across genres list in week 37 of 2018 with 654.144 million weekly impressions at seventh rank. Colors was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and ninth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 was among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Further, the reality show Dance Deewane was ranked fifth among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).
    Dropping down three ranks to eighth rank was another Star India channel Star Bharat in week 37 of 2018 with 653.573 million weekly impressions as compared to fifth rank and 652.973 million weekly impressions in week 36. Star Bharat was ranked fifth in BARC’s list of top 10 Hindi channels in HSM (U+R), in HSM (R) and in HSM (U) in BARC’s weekly list of top 10 Hindi GECs during the week under review.
    Retaining its previous weeks ninth rank was SPN’s flagship Hindi GEC Sony Entertainment Television (SET). SET’s ratings in week 37 of 2018 were 629.656 million weekly impressions as compared to 625.080 million weekly impressions in week 36. SET was ranked eighth in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R), and first in HSM (U).
    At tenth rank (same as in week 36) in week 37 of 2018 was SPN’s Hindi movies channel Sony Wah with 618.353.million weekly impressions as compared to 623.522 million weekly impressions in the previous week. Sony Wah was ranked first in BARC’s list of top 5 Hindi movies channels in HSM (U+R) and HSM (R) and fifth in HSM (U). Hindi feature films (HFF) Sultan and Chirutha (Ram Charan) that featured on Sony Wah were among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R).

  • Aaj Tak most watched Hindi News channel in 2018

    Aaj Tak most watched Hindi News channel in 2018

    BENGALURU: The most watched Hindi news channel in the Hindi speaking market (HSM)–be it urban (U), rural (R) or combined (U+R) is India Today TV Network’s Aaj Tak during the first 37 weeks of 2018. The channel was present during all the first 37 weeks of 2018 according to Broadcast Audience Research Council of India (BARC) data for weeks 1 to 37 of 2018 (Saturday, 30 December 2017 to Friday, 14 September 2018) in all the three weekly lists for HSM (U+R), HSM (U) and HSM (R).
    Overall, Aaj Tak topped BARC’s weekly lists for HSM (U+R) during the first 37 weeks of 2018 in terms of overall viewership. In HSM (U+R), Zee News was the second most watched Hindi news channel during the first 37 weeks of 2018, followed by India TV. Only three channels appeared in BARC’s weekly list of top 5 Hindi news channels in HSM (U+R) during all the first 36 weeks of 2018. Aaj Tak was ranked first for 35 of the first 37 weeks of 2018, followed by Zee News and India TV which were ranked first for one week each in BARC’s weekly lists of top 5 Hindi news channels in HSM (U+R).

    In HSM (R), Aaj Tak was the only channel that was present in BARC’s weekly lists during all the first 37 weeks of 2018. The next closest channel in terms of presence in BARC’s HSM (R) lists was News Nation, which was present for 34 of the first 37 weeks of 2018. Zee News was next – it was present for 30 of the first 37 weeks of 2018 in BARC’s top 5 Hindi news channels in HSM (R).
    In terms of average viewership during the first 37 weeks of 2018, after Aaj Tak, ABP News was second – the channel was present in BARC’s HSM (R) lists for 27 of the first 36 weeks of 2018. Zee News was third in HSM (R) in terms of average viewership during the 29 of the first 36 weeks it was present in BARC’s HSM (R) lists.
    Four channels were present in BARC’s weekly lists of top 5 Hindi news channels in HSM (U) during all the first 37 weeks of 2018. Aaj Tak also topped the BARC weekly lists in HSM (U) followed by Zee News, India TV and ABP News in terms of overall viewership during the first 37 weeks of 2018. Aaj Tak was ranked first for 29 of the first 37 weeks of 2018, followed by Zee News which was ranked first for 6 of the first 36 weeks of 2018 and India TV which was ranked first for two of the first 37 weeks of 2018.
    News 18 India just missed the bus by just 1 week. It was present for 36 of the first 37 weeks of 2018 in BARC’s weekly lists of top 5 Hindi news channels in HSM (U). In terms of average weekly viewership, News 18 India would be ahead of ABP News. News 18 India had higher average weekly viewership during the 36 weeks that it was present in BARC’s weekly lists as compared to the average weekly viewership of ABP News during the 37 weeks that it was present in BARC’s weekly lists.
    News Nation was present for 6 of the first 36 weeks of 2018 in BARC’s list of top 5 Hindi news channels in HSM (U+R). Besides Aaj Tak,HSM rural audience’s showed a preference for News Nation in terms of its presence in the respective BARC weekly lists. However, the channel would be ranked sixth based on its average weekly impressions during the 34 of the first 37 weeks of 2018 that it was present in BARC’s lists in HSM (R), behind Aaj Tak, ABP News, Zee News, News 18 India and India TV respectively. In the case of urban HSM audiences, News Nation was present for only one week in the respective BARC’s lists during the first 37 weeks of 2018.

  • Lizol most advertised brand; P&G enters top 5 advertisers’ list in BARC Week 36

    Lizol most advertised brand; P&G enters top 5 advertisers’ list in BARC Week 36

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 1-7 September 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 36 of 2018.

    Top Advertisers:

    Nothing much has changed this week in the advertising domain on television as most advertisers retained their last week’s position.

    For week 35, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,29,294 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Running neck to neck with HUL, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick and Harpic retained its last week’s second position with 1,22,265 ad insertions.

    Procter & Gamble jumped up three positions and came in third with 31,035 insertions whereas Kolkata based ITC Ltd retained its fourth position with mere 28,010 ad insertions.

    ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    FMCG company Wipro dropped down from its last week’s third position to fifth position in week 36 with mere 26,942 ad insertions.

    Top Brands:

    Cleaning and disinfecting product Lizol climes up two positions and topped the charts in week 36 and was advertised the most in week 36 with 17,374 ad insertions.

    Toilet cleaner Harpic, from the house of Reckitt Benckiser entered the top 5 list and became the second most advertised brand with 14,072 ad insertions followed by Santoor sandal and turmeric soap with 14,025 ad insertions.

    E-commerce major Amazon that was the most advertised brand in week 35 slipped down and came in third with 13567 insertions while Indian e-commerce giant Flipkart entered the top 5 list with 12,280 insertions at fifth position.

  • Zeel channels rule Hindi channels across genres

    Zeel channels rule Hindi channels across genres

    BENGALURU: Subshash Chandra’s Zee Entertainment Enterprises Ltd (Zeel) Hindi GECs Zee Anmol and Zee TV were ranked second and third in Broadcast Audience Research Council of India weekly list of top 10 Hindi channels across genres: All India (U+R) : 2+ Individuals in week 36 of 2018 (Saturday, 1 September 2018 to Friday, 7 September 2018). At its normal first rank was the Sun TV Network’s flagship Tamil GEC Sun TV. 

    In terms of ranks and networks, channels from four networks followed a simple arithmetic progression in consecutive order. One rank, rank one was held by a Sun TV Network channel; two ranks, ranks two and three, were held by Zeel Networks channels. Three ranks, ranks four, five and six, were held by Star India channels and; four ranks, ranks seven to ten, were held by Sony Pictures Network India (SPN) channels in week 36 of 2018. From the languages perspective, there was one Tamil GEC, two Hindi movies and seven Hindi GEC channels present in BARC’s across genres list in week 36 of 2018. Consequently, two Zeel Hindi GEC channels – free to air (FTA) Zee Anmol and flagship Zee TV ruled Hindi channels in week 36 of 2018 in BARC’s across genres list.

    One Sun TV Network channel

    As mentioned above, at its normal first rank in week 36 was the Tamil GEC Sun TV with 1063.806 million weekly impressions as compared to 999.006 million weekly impressions in week 35 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Two Zeel channels

    Reclaiming its second rank in week 36 of 2018 was Zee Anmol with 840.010 million weekly impressions as compared to 701.762 million weekly impressions in week 35. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

    Bounding up six ranks to third place was Zee TV with 721.364 million weekly impressions as compared to 620.187 million weekly impressions in week 35. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at third and fourth ranks in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

    Three Star India channels

    Climbing up four ranks to fourth place was Star India’s FTA Hindi GEC Star Utsav in week 36 of 2018 with 669.262 million weekly impressions as compared to 629.138 million weekly impressions in week 35. Star Utsav was ranked third in BARC’s list of top 10 Hindi GECs’ in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked fourth in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (R).

    Another Star India FTA Hindi GEC, Star Bharat, also jumped up two ranks to fifth place in week 36 of 2018 with 652.973 million weekly impressions as compared to seventh rank and 632.025 million weekly impressions in week 35. Star Bharat was ranked fourth in BARC’s list of top 10 Hindi channels in HSM (U+R), sixth in HSM (R) and HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    Star India’s flagship Hindi GEC, Star Plus dropped down two ranks in week 36 of 2018 to sixth place with 650.318 million impressions as compared to 687.926 million weekly impressions in the previous week. Star Plus was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked second in HSM (U) and tenth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked fifth in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked second in HSM (U).

    Four SPN channels

    SPN’s Hindi movies channel, Sony Max, dropped down five ranks to seventh place in week 36 of 2018 with 630.227 million weekly impressions as compared to 721.447 million weekly impressions in week 35. Sony Max was also ranked second in HSM (U+R), first in HSM (U) and was ranked fifth in HSM (R). The Hindi version of SS Rajamouli’s film Bahubali the Beginning was ranked first among BARC’s list of the top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Further, three Hindi feature films HFF – Bahubali the Beginning, 3 Idiots and Bhairava, on Sony Max were also among BARC’s list of top 5 Hindi movies programmes during primetime list in HSM (U).

    SPN’s women focused Hindi GEC Sony Pal re-entered BARC’s across genres weekly list in week 36 of 2017 with 626.815 million weekly impressions. The channel was ranked fifth in BARC’s list of top 10 Hindi GEC channels in HSM (U+R), third in HSM (R) and eighth in HSM (U). The long running sitcom Tarak Mehta ka Ooltah Chashmah on Sony Pal was ranked second among BARC’s list of the top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM R).

    Big Synergy Productions’ Amitabh Bahchan anchored Indian version of Who Will become A Millonaire – Kaun Banega Crorepati or KBC is on air on SPN’s flagship Hindi GEC pay channel Sony Entertainment Television (SET). SET entered BARC’s weekly across genres list for the first time in 2018 in week 36 with 625.080 million weekly impressions. SET was ranked seventh in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R), and first in HSM (U).

    At tenth rank was another SPN Hindi movies channel, Sony Wah with 623.522 million weekly impressions as compared to 669.499 million weekly impressions in week 35. Sony Wah was ranked first in BARC’s list of top 5 Hindi movies channels in HSM (U+R) and HSM (R). HFFs’ The Return of Rebel and Yevadu that featured on Sony Wah were among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) One more HFF- Dangerous Khiladi 4 on Sony Wah was also on BARC’s list of top 5 Hindi movies programmes during primetime in HSM (R).

  • Digitisation leading to higher HD adoption in India

    Digitisation leading to higher HD adoption in India

    MUMBAI: High definition (HD) TV channels started launching in India years ago but it was only when digitisation happened on a large scale that the adoption of channels grew.

    According to Broadcast Audience Research Council (BARC), the total HD count in India has increased to 83 channels currently from 59 channels in 2016, witnessing a growth of 41 per cent since 2016. The first HD channel was National Geographic HD in 2010.

    Of the 83 HD channels, 34 are English, 13 channels are Hindi and 10 of them have multiple languages feed. On the other hand, 50 channels out of 83 have both SD and HD feed.

    While the number of channels has gone up by 41 per cent, the viewership share has grown by more than 160 per cent. The reason behind this viewership growth is most likely technology and distribution. There were 10-12 million subscribers availing HD services at the end of FY18, according to FICCI KPMG’s Media & Entertainment report 2018.

    The DTH players have been the front-runners in up-selling HD services to their customers, whereas MSOs only managed to garner about 1-1.5 million HD subscribers.

    KPMG partner and head – media and entertainment Girish Menon said, “The new television sets coming in the market are all HD-ready in some form or the other. Even the set top boxes which are coming out, sold by the DTH and cable operators, are all HD boxes. In that sense, from a hardware perspective, the market is steadily moving towards HD. The second trend which is happening from the content perspective is that all the television channels are now essentially converting and up-scaling their feed into HD. The content available in HD is also increasing. You will see more HD conversions happening, SD subscribers shifting to HD and a greater proportion of HD subscribers that are going to come in.”

    If we look at the market contributing to HD viewership this year, Andhra Pradesh and Telangana have the highest share of the pie with 18 per cent. Maharashtra and Goa contribute 16 per cent to the overall market.

    “Maximum consumption in viewership is contributed by sports and GEC followed by movies. We will see more HD regional channels which will lead to growth of regional viewership. On the regional side, Tamil and Telugu markets will drive the HD growth,” he added.

    GEC, movies and sports genre contributed 94 per cent to HD viewership this year with 59 per, 25 per cent and 10 per cent for each genre respectively.

    The sports genre includes 12 HD channels in India across various broadcasters. As other sporting events apart from cricket are also gaining popularity among the youth, the consumption in HD is also increasing. The viewership share of sports genre is 10 per cent compared to 3 per cent share on SD channels.

    The recently concluded FIFA WC 2018 led to a viewership growth of 1.5x on HD channels, compared to pre-FIFA weeks. IPL 2018 which took place earlier this year was telecast on more number of HD channels on Star India’s sports network and saw a 40x growth in HD Impressions over IPL 2017, according to BARC data.

    As far as 4K technology is concerned, we are a long way off. “We are still seeing HD penetration growing. For 4K you need enough hardware and 4K TV, which at the moment are not there. Secondly, we don’t have 4K content directly available in India. We are three years away before we start seeing any traction in 4K technology,” he concluded.

  • Sony Max once again tops Hindi channels across genres

    Sony Max once again tops Hindi channels across genres

    BENGALURU: For the fifth time in this calendar year (CY 2018), Sony Pictures Network India Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council (BARC) weekly list of top 10 channels across genre : All India (U+R) : 2+ individuals in week 35 of 2018 (Saturday, 25 August 2018 to Friday, 31 August 2018). The channel was earlier ranked second in weeks 28, 29, 30 and 31 of 2018 in BARC’s across genres lists. At its normal first place was the Sun TV Network’s flagship Tamil GEC Sun TV. Hence, Sony Max was the most watched Hindi channel in week 35 of 2018.

    Six Hindi GECs, two Hindi movies channels and one channel each from the Tamil and Telugu genres made it to BARC’s weekly list of top 10 channels across genres in week 35 of 2018. From the network’s perspective, as is also becoming a norm were four Star India channels, two channels each from SPN and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sun TV Network and Viacom18.

    As mentioned above, at its normal first rank in week 35 was theTamil GEC Sun TV with 999.006 million weekly impressions as compared to 1017.394 million weekly impressions in week 34 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Climbing up five ranks to second place in week 35 of 2018 was Sony Max with 721.447 million weekly impressions as compared to 664.337 million weekly impressions in week 34.  Sony Max was also ranked first in BARC’s weekly list of top 5 Hindi movies channels in the HSM (U+R) and HSM (U) and was ranked fifth in HSM (R).  Hindi feature film (HFF) Sarrianodu and the world television premier (WTP) of the Telugu feature dubbed into Hindi, A AA  on Sony Max were among BARC’s list of the top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Further, four HFF – Sarrianodu, A AA, DJ and Kanchana on Sony Max were also among BARC’s list of top 5 Hindi movies programmes during primetime list in HSM (U).

    Climbing down a rank to third place in week 35 of 2018 was Zeel’s FTA Hindi GEC Zee Anmol with 701.762 million weekly impressions as compared to 807.267 million weekly impressions in week 34. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R). The Balaji Telefilms-produced soap Kumkum Bhagya aired on Zee Anmol was ranked  first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

    Climbing up a rank to fourth rank in week 35 of 2018 was Star India’s flagship Hindi GEC Star India with 687.926 million impressions as compared to 674.437 million weekly impressions in the previous week. Star Plus was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U). Director’s Kut Productions-produced Hindi soap Ye Rishta Kya Kehlata Hai aired on Star Plus was ranked fourth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked second in HSM (U).

    Also climbing up a rank to fifth place in week 35 of 2018 was another SPN Hindi Movies channel Sony Wah with 669.499 million weekly impressions as compared to 667.474 million weekly impressions in week 34. Sony Wah was ranked second in BARC’s list of top 5 Hindi movies channels in HSM (U+R) and first in HSM (R) and fifth in HSM (U). Hindi feature film (HFF) Sooryavansham that featured on Sony Wah was among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R).One more HFF- Yevadu on Sony Wah was also on BARC’s list of top 5 Hindi movies programmes during primetime in HSM (R).

    Climbing down three ranks to sixth place in week 35 of 2018 was Star India’s flagship Telugu GEC Star Maa with 647.750 million weekly impressions as compared to third rank and 697.191 million weekly impressions in week 34. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Four of the five top programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Also climbing up a rank to seventh place was Star India’s Hindi GEC Star Bharat with 632,025 million weekly impressions as compared to eighth rank and 659.579 million weekly impressions in week 34. Star Bharat was ranked third in BARC’s list of top 10 Hindi channels in HSM (U+R), sixth in HSM (R) and HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    Dropping down four ranks to eighth place in week 35 of 2018 was another Star India FTA Hindi GEC with 629.138 million weekly impressions as compared to 684.340 million weekly impressions in week 34. Star Utsav was ranked fourth in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked fourth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (R).

    Retaining its previous week’s ninth rank in week 35 of 2018 was Zeel’s flagship Hindi GEC Zee TV with 620.187 million weekly impressions as compared to 628.308 million weekly impressions in week 34. Zee TV was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fifth in HSM (U) and eighth in HSM (R) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

    Also retaining its previous week’s tenth rank in week 35 of 2018 was Viacom18’s flagship Hindi GEC Colors with 595.830 million weekly impressions as compared to 622.131 million weekly impressions in week 34. The third season of the Balaji Telefilms-produced supernatural drama Naagin 3 was among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

  • BARC data shows upward trend for kids’ viewership

    BARC data shows upward trend for kids’ viewership

    MUMBAI: Once upon a time, the kids’ genre was the most sidelined of them all but now broadcasters have figured out how to make magic work – localised content. At the ATF Kids’ Summit 2018 in Hyderabad, Broadcast Audience Research Council (BARC) COO Romil Ramgarhia threw light on Indian kids and their viewing habits.

    According to BARC, younger kids in the age group of two to eight years prefer watching Indian content. As far as mixed content is concerned, Indian and international, Cartoon Network garners 49 per cent of viewership from 2-8 years of age group, whereas 51 per cent from the 9-14 years of kids. Talking about the international content consumed by the viewers in the age group of 2-8 years, 45 per cent of the viewers watch Disney channel, 40 per cent and 43 per cent viewership watch Disney XD and Hungama channel respectively. Moreover, Nick channel raked in 58 per cent from the kids on Indian content, followed by 56 per cent, 54 per cent and 62 per cent viewership for Pogo TV, Discovery Kids and Sony Yay channels respectively. 

    Ramgarhia also said that the regional flavour is catching up in the kids’ segment too. Sun TV is already broadcasting in this space. Kochu TV (Malayalam) gets 56 per cent of viewership, whereas Kushi TV (Telugu) and Chutti TV (Tamil) secured 24 per cent and 21 per cent viewership respectively in the age group of 2-14 years kids.

    The duration of home-grown content on national kids’ channels has grown by 18 per cent. In 2016, kids’ channels aired 33 per cent of Indian content and now in 2018, it jumped to 39 per cent.

    Despite the fact that kids spend about 26 per cent of their time on Hindi GECs, the time spent on kids’ channels have also witnessed a hike in the last two years.

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    29 per cent kids like watching Hindi GECs, followed by 18 per cent for Hindi movies and only 11 per cent kids consume kids’ channels. Since 98 per cent of Indian homes still owns a single TV, co-viewing is high.

     

    From week 1 to 32 of 2018, as per the BARC data, the total TV viewership of boys and girls in the age group of 2-14 years was 52 per cent and 48 per cent respectively. 61 per cent boys and 39 per cent girls watch animated content more on TV. Segregating the genre’s viewership on TV to rural and urban areas, urban viewership is 61 per cent while rural is 39 per cent for kids channels. The same shows a different side when it comes to overall TV viewership by kids with 46 per cent urban and 54 per cent for rural.

    The BARC data further showed that animation films on kids channels delivered higher viewership as compared to animated shows and games/quiz programmes.

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    When it comes to sports, according to BARC data, kids dig kabaddi. Apart from this, cricket is the universal game that is liked by 69 per cent of the population.

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    Also, the data stated that on weekends, vacations, festivals and cricket, kids tend to watch more television, especially during events like T20 World Cup, Navratri, Diwali and Christmas.

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