ITV

Tag: BARC

  • Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

    Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 45 of 2018.

    Top Advertisers:

    For week 44, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,43,930 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 69,407 ad insertions followed by ITC Limited with mere 52,297 insertions.

    Online e-commerce platform Amazon India stood fifth followed by Procter & Gamble with 31,630 and 27,296 insertions.

    Top Brands:

    amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 17,920 ad insertions.

    Hotel searching website Trivago retained its last week’s positions and came in second with 10,393 ad insertions.

    A new entry in the top 10 most advertised brands on television this week was Vimal Elaichi Pan Masala with 9,796 insertions followed by Flipkart with 9,694 insertions.

    Santoor dropped down several positions and stood fifth with mere 9,536 ad insertions.

  • 3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

    3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

    MUMBAI: Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival – Sahitya AajTak . The three-day extravaganza will be held in the capital at the Indira Gandhi National Centre for the Arts from November 16-18, 2018.

    A confluence of poetry, prose, music and drama, the festival is an initiative to highlight the importance of art & literature in today’s era. The fest brings together a diverse mix of India’s renowned personalities from writers, scholars, authors, musicians, actors, columnists, business leaders, poets and theatre artists on one platform to express their views openly and engage in a meaningful dialogue.

    The mega festival will be a grand affair with attendance from many celebrities like singers Javed Ali, Malini Awasthi, legendary Wadali brothers, actor Annu Kapoor, writer Chetan Bhagat, poet Rahat Indori and many others. Actor and poet Piyush Mishra, screenwriter Prasoon Joshi and the renowned poet & writer Javed Akhtar will enthral the audience with the magic of their words. Actors Deepti Naval and Shekhar Suman will talk about theatre while journalist Sagarika Ghose and Governor of Goa Mridula Sinha will share his wisdom on politics.

    This year the festival will have 100 sessions and close to 200 guests & speakers with an audience. The festival is a platform for celebrating the rich Indian culture with theatre, poem, Sufi music at the helm, giving a platform to budding writers/artists to articulate their thoughts. The festival will have sessions in which India’s top TV anchors will interact with guests from various fields like art, cinema, music, theatre, and politics.

    This year Sahitya Aaj Tak will see a fusion of great ideas and witness a joyful synergy of literary artists hailing from different parts of the country. The past two editions have seen the festival transforming into a global phenomenon. The grand celebration of art and all that it stands for will bear testament to music & cultural programmes with throngs of enthusiasts. The festival will see the presence of literary stalwarts renowned for their works in Hindi, Urdu, English, Awadhi, Bhojpuri and Punjabi.

  • Zee TV leads GEC urban in BARC week 44

    Zee TV leads GEC urban in BARC week 44

    MUMBAI: Zee TV that was on the fourth position in the previous week climbed to the second position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 44 of 2018. Star Bharat and Sony Pal interchanged their third and fourth positions in the rural market. Zee TV emerged as the leader this week in the urban market.

    Hindi GEC (U+R)

    Zee Anmol retained its leadership position with 809834 impressions ‘000s. Zee TV that was on the fourth position in the previous week climbed to the second position with 790406 impressions ‘000s. Star Bharat, Star Utsav, Star Plus and Colors stood at third, fourth, fifth and sixth positions respectively with 758664 impressions ‘000s, 684362 impressions ‘000s, 658147 impressions ‘000s and 606875 impressions ‘000s.

    Sony Entertainment Television, Sony Pal, Dangal TV and Sony Sab stood at seventh, eighth, ninth and tenth positions with 557578 impressions ‘000s, 549560 impressions ‘000s, 438843 impressions ‘000s and 411613 impressions ‘000s respectively.

    Hindi Rural GEC

    Zee Anmol and Star Utsav continued to be on first and second positions with 656131 impressions ‘000s and 473748 impressions ‘000s respectively. Star Bharat and Sony Pal interchanged their third and fourth positions respectively with 393548 impressions ‘000s and 377569 impressions ‘000s. Dangal TV retained its fifth position with 339758 impressions ‘000s.

    Zee TV and Rishtey swapped their sixth and seventh positions respectively with 317478 impressions ‘000s and 278130 impressions ‘000s. Big Magic, Star Plus and Colors managed to retain their eighth, ninth and tenth positions with 210676 impressions ‘000s, 207285 impressions ‘000s and 190362 impressions ‘000s respectively.

    Hindi Urban GEC

    Zee TV emerged as the leader in the urban market with 472928 impressions ‘000s. Star Plus jumped to the second position with 450863 impressions ‘000s. Sony Entertainment Television stood at third position with 421046 impressions ‘000s.

    Colors, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 416513 impressions ‘000s, 365116 impressions ‘000s, 309010 impressions ‘000s, 210615 impressions ‘000s, 171991 impressions ‘000s, 153703 impressions ‘000s and 120928 impressions ‘000s.

  • Regional becoming the focus for festive advertising

    Regional becoming the focus for festive advertising

    MUMBAI: The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season. Especially today when regional space is growing by leaps and bounds, broadcasters enjoy traction across channels in terms of viewership.

    Holidays and special programming during festivals, such as Dussehra and Diwali, lead to increased viewership on TV, making it the right time for these advertisers to catch the attention of their target audience. Regional affinity also means using local languages for communication, which makes the brand more relevant and more relatable. An industry expert said that it is expected to be a healthy overall growth of around 10-12 per cent during these occasions.

    Having looked at the advertiser appetite for the festive season, we now set to explore the viewership on festival days. The first stop is the region wise contribution to festivals celebrated in the Hindi speaking markets across the year. According to the BARC data 2018, Maharashtra, UP / Uttarakhand followed by Guj / D&D / DNH and MPCG and are the biggest contributors to viewership on festival days. Festival viewership is on the rise in 2018 as compared to 2017. For 2018, Holi and Janmashtami viewership in HSM markets have increased by 19 per cent and 29 per cent respectively.

    Hindi is the most preferred choice by the audiences that contributes 70 per cent of total viewership. Marathi and Bangla channels stack up next in viewership after Hindi channels.

    Bangla channels in the 2017 festive season grew at 3 times the pace of the previous year. Leading national broadcasters have upped their investments in the south zone where content is driven by language. The multi feed channel strategy led by the kids’ genre seems to be working, as the viewership by kids increases due to the schools being shut during festivals. Share of English channels on festivals has dropped over the years.

    According to reports, festive seasons contribute 40 per cent of annual sales as companies spend heavily on promotions to make the best use of the biggest shopping opportunity of the year. Starting with Ganesh Chaturthi and Onam, it witnesses a boost during Diwali, followed till Christmas which accounts almost 40 per cent of overall advertising expenditure every year.

    Now, what’s interesting is, as per the reports, there’s a sharp dip in ads immediately after the festive season. In 2015, ad spots on TV, in the period post-Diwali, dropped by 13 per cent. In 2016 and 2017 it dropped by 22 per cent and 7 per cent respectively.

    With the current festive season ongoing, brands are yet again milking the season well. With discounts, offers and sale season at its peak, the sector is at its best.

  • Koffee with Karan Season 6 starts off on a high!

    Koffee with Karan Season 6 starts off on a high!

    MUMBAI: Koffee with Karan’s latest season that premiered on 21st October has moved from strength to strength, garnering an unprecedented viewership of 6.2Mn in Week 1, across TV & Hotstar, up 114% from last year. The television viewership on Star World and Star World HD stood at 3.1 Mn viewers (BARC 2+ U+R).

    On Hotstar the viewership has grown by 134% to 3.1 Mn viewers in week 1, with audiences engaging deeply with the show on the platform, spending 38 mins on an average watching the first episode.

    Koffee with Karan has always been uniquely positioned to reach the most discerning of audiences, with NCCS A contributing 74% of the viewership and cities Mumbai and Delhi drawing 62% of the viewership on the show. It remains the most-watched show in the English Entertainment category (BARC NCCS AB, 15+, 1Mn +) with the first episode leading by a 39.7% margin[1] across October.

    In a first for the category in India, Star World is partnering with global social media platform, Snapchat to create ‘Koffee Filters’. Leaving an enormous digital footprint, the campaign garnered over 1.2 billion impressions in the build up to the launch on Twitter, with hashtags that trended pan India for two days leading up to the premiere of the season.

    Star Spokesperson: “Our strength as a network across TV and Digital has been key to the growth in consumption for this show. Anchored by good conversations, the show has become a property that its fans look forward to on Sunday evenings. Equally, there are more and more audiences discovering the show and watching it on their personal screens. In fact, the most avid fans can watch the show before broadcast through a Hotstar Premium subscription. And while we’ve kept the essence of the show intact, the new gaming segment has added to the freshness of the show and has been well received by fans”

  • Amazon most advertised brand in BARC week 43

    Amazon most advertised brand in BARC week 43

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 20-26 October 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 43 of 2018.

    Top Advertisers:

    For week 43, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,32,954 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Kolkata based ITC group retained its last week’s position  with 71,861 ad insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s position as well with 67,476 ad insertions followed by Amazon India with mere 53,295 insertions.

    Procter & Gamble retained its last week’s position and stood fifth with 26,176 insertions.

    Top Brands:

    amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 32,833 ad insertions.

    Hotel searching website Trivago and Santoor retained their last week’s positions and came in second and third with 10,688 and 10,047 ad insertions respectively.

    Colgate came in fourth with 9,175 ad insertions followed by Wipe with 8,755 ad insertions.

  • No changes observed in Bhojpuri segment in BARC data week 43

    No changes observed in Bhojpuri segment in BARC data week 43

    MUMBAI: In the Bengali space, Sony Aath and Colors Bangla swapped their fourth and fifth positions in BARC data week 43. No changes were observed in Bhojpuri segment. Colors Super emerged as the new entrant in the Kannada space. Flowers TV climbed to the second position from fourth position as compared to the previous week in the Malayalam cluster. Moreover in the Marathi industry, Colors Marathi and Star Pravah interchanged their second and third positions. In the Tamil segment, Adithya TV emerged as the new player. Star Maa continued to be on first position in the Telugu market.

    Bangla

    No changes were observed in this space. Zee Bangla, Star Jalsha and Jasha Movies continued to be on first, second and third positions respectively with 331378 impressions '000s, 295427 impressions '000s and 67789 impressions '000s. Sony Aath and Colors Bangla swapped their fourth and fifth positions respectively with 56391 impressions '000s and 56034 impressions '000s.

    Bhojpuri

    This week, no changes were in this sector. Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, Housefull Action and Oscar Movies Bhojpuri retained their first, second, third, fourth and fifth positions with 51389 impressions '000s, 46840 impressions '000s, 13682 impressions '000s, 6207 impressions '000s and 3043 impressions '000s respectively.

    Kannada

    No changes were observed in this segment. Colors Kannada, Zee Kannada, Udaya TV and Udaya Movies continued to be at first, second, third and fourth positions with 469621 impressions '000s and 418930 impressions '000s, 213857 impressions '000s and 200083 impressions '000s respectively. Colors Super emerged as the new entrant with 183600 impressions '000s.

    Star Suvarna also retained their third, fourth and fifth positions with 254080 impressions '000s, 211542 impressions '000s and 157136 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position this week as well with 294003 impressions '000s. Flowers TV climbed to the second position from fourth position as compared to the previous week with 91773 impressions '000s. Mazhavil Manorama, Surya TV and Asianet Movies stood at third, fourth and fifth positions with 90104 impressions '000s, 79966 impressions '000s and 66552 Impressions '000s respectively.

    Marathi

    Zee Marathi continued to be at its first position with 406700 impressions '000s. Colors Marathi and Star Pravah interchanged their second and third positions respectively with 138745 impressions '000s and 129570 impressions '000s.  Zee Talkies and Zee Yuva retained their fourth and fifth positions with 94246 impressions '000s and 45235 impressions '000s respectively.

    Tamil

    Sun TV, Zee Tamil, Star Vijay and KTV retained their first, second, third and fourth positions respectively with 929165 impressions '000s, 555197 impressions '000s, 466156 impressions '000s and 336509 impressions '000s. Adithya TV emerged as the new player in the segment with 94022 impressions '000s.  

    Telugu

    Star Maa continued to be at first position with 657938 impressions '000s . Zee Telugu, Gemini TV, ETV Telugu and Gemini Movies stood at second, third, fourth and fifth positions respectively with 526928 impressions '000s, 493883 impressions '000s, 432005 impressions '000s and 211832 impressions '000s.

  • News Nation stays in top 5: BARC week 43

    News Nation stays in top 5: BARC week 43

    MUMBAI: In the Hindi news rural genre, News Nation took the fifth spot again this week after the channel replaced Zee News in week 42. Aaj Tak yet again stood on top in the Hindi news (U+R) genre with 135463 impressions ‘000. In the Hindi news urban genre ABP News held on to the fifth place with 46309 impressions ‘000.

    English News

    Republic TV maintained its lead in the first position in the English news genre with 824 impressions ‘000. Times Now at second and CNN News18 at third hold onto their respective positions with 748 impressions ‘000 and 284 impressions ‘000. India Today Television stood at fourth position with 247 impressions ‘000. NDTV 24X7 was placed at fifth position with 240 impressions ‘000.

    English Business News

    The English business news genre saw no changes this week again. CNBC TV18 continued to stay on the first place with 481 impressions '000. ET Now and BTVI withstand their second and third positions with 202 impressions '000 and 59 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 12 impressions '000.

    Hindi News (U+R)

    Aaj Tak once again stood on top in the Hindi news (U+R) genre with 135463 impressions ‘000. News18 India retained the second place with 96261 impressions ‘000. ABP News and India TV were at third and fourth positions with 95988 impressions ‘000 and 93325 impressions ‘000 respectively. Zee News was placed at fifth position with 87750 impressions ‘000.

    Hindi News Rural

    Aaj Tak is positioned first in the Hindi news rural genre with 64608 impressions ‘000. ABP News, News18 India and India TV are at second, third and fourth positions with 49679 impressions ‘000, 39687 impressions ‘000 and 38569 impressions ‘000, respectively. News Nation with 36839 impressions ‘000 took the fifth place again this week after replacing Zee News in week 42.
    Hindi News Urban

    Aaj Tak stood on top with 70854 impressions ‘000. News18 India at second place with 56574 impressions ‘000. India TV and Zee News were at third and fourth places with 54756 impressions ‘000 and 51507 impressions ‘000, respectively. ABP News held on to the fifth place with 46309 impressions ‘000.

  • Zee Anmol leads GEC (U+R) in BARC week 43

    Zee Anmol leads GEC (U+R) in BARC week 43

    MUMBAI: Zee Anmol and Star Utsav retained their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 43 of 2018. Zee TV and Big Magic replaced their seventh and eighth positions in the rural market. No changes were observed this week in the urban market.

    Hindi GEC (U+R)

    Zee Anmol and Star Utsav retained their first and second positions with 848655 impressions ‘000s and 743680 impressions ‘000s respectively. Star Bharat climbed to the third position from fourth position as compared to the previous week with 739742 impressions ‘000s.

    Zee TV, Star Plus, Colors, Sony Entertainment Television, Sony Pal, Sony Sab and Dangal TV stood at fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 695346 impressions ‘000s, 670236 impressions ‘000s, 589766 impressions ‘000s, 570003 impressions ‘000s, 565600impressions ‘000s, 429475 impressions ‘000s  and 427464 impressions ‘000s.

    Hindi Rural GEC

    Zee Anmol, Star Utsav, Sony Pal, Star Bharat, Dangal TV and Rishtey held on to their first, second, third, fourth, fifth and sixth positions with 687642 impressions ‘000s, 516642 impressions ‘000s, 391792 impressions ‘000s, 382404 impressions ‘000s, 328714 impressions ‘000s and 289803 impressions ‘000s respectively.

    Zee TV and Big Magic replaced their seventh and eighth positions respectively with 268031 impressions ‘000s and 233089 impressions ‘000s.

    Star Plus and Colors continued to be at ninth and tenth positions with 202908 impressions ‘000s and 182934 impressions ‘000s respectively.

    Hindi Urban GEC

    No changes were observed in the urban market. Star Plus, Sony Entertainment Television, Zee TV, Colors, Star Bharat and Sony Sab managed to retain their first, second, third, fourth, fifth and sixth positions with 467328 impressions ‘000s, 431151 impressions ‘000s, 427315 impressions ‘000s, 406832 impressions ‘000s, 357338 impressions ‘000s and 329133 impressions ‘000s respectively.

    Star Utsav, Sony Pal, Zee Anmol and &TV also retained their seventh, eighth, ninth and tenth positions with 227038 impressions ‘000s, 173808impressions ‘000s, 161013 impressions ‘000s and 123168 impressions ‘000s respectively.

  • Zee Anmol back on top among Hindi channels in across genres

    Zee Anmol back on top among Hindi channels in across genres

    BENGALURU: Zee Entertainment Enterprises Limited  (Zeel) free to air (FTA) Hindi GEC Zee Anmol was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 42 of 2018 (Saturday, 13 October 2018 to Friday, 19 October 2018). At its usual first rank in the list was the Sun TV Network’s flagship Tamil GEC Sun TV.

    Four Star India channels, three channels from Sony Pictures Network India (SPN), two channels from Zeel and one channel from the Sun TV Network made up the BARC’s weekly list of top 10 channels across genres in week 42 of 2018. From the genre’s perspective, there were six Hindi GECs, two Hindi Movies channels and one channel each from the Tamil and Telugu genres in BARC's list of top 10 channels across genres for week 42 of 2018.

    As mentioned above, at its normal first rank in week 42 was the Tamil GEC Sun TV with 1,113.680 million weekly impressions as compared to 1,003.083 million weekly impressions in week 41 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four of the programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Moving up to second place in week 42 of 2018 was Zee Anmol with with 849.548 million weekly impressions as compared to 806.664 million weekly impressions in week 41. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya and another serial Mahek aired on Zee Anmol were ranked second and third in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and were ranked first and second respectively in HSM (R).

    Moving up four ranks to third place in week 42 of 2018 was Star India’s flagship Telugu GEC Star Maa with 829.842 million weekly impressions as compared with 702.617 million weekly impressions in week 41. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Star India’s FTA Hindi GEC Star Utsav dropped down two ranks to fourth place in week 42 of 2018 with 816.514 million weekly impressions as compared to 883.504 million weekly impressions in week 41. Star Utsav was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked third in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (R).

    Retaining its previous week’s fifth rank was Star India’s flagship Hindi GEC Star Plus with 746.713 million impressions as compared to 746.196 million weekly impressions in the previous week. Star Plus was ranked third in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U) and ninth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai and 4 Lion Films soap Kulfi Kumar Bajewala aired on Star Plus were present in BARC’s weekly list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in HSM (U).

    Another Star India pay TV channel Star Bharat was ranked sixth in week 42 of 2018 with 700.507 million weekly impressions as compared to fourth rank and 756.584 million weekly impressions in week 41. Star Bharat was also ranked fourth, fourth  and fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively.

    Zeel’s flagship Hindi GEC Zee TV dropped down a place to seventh rank in week 42 of 2018 with 694.988 million weekly impressions as compared to 722.309 million weekly impressions in week 41. Zee TV was ranked fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) eighth in HSM (R) and third in HSM (U) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and fourth ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and fifth and second respectively in HSM (U).

    SPN’s Hindi movies channel Sony Wah re-entered the across genres list in week 42 of 2018 with 598.857 million weekly impressions at eighth rank. Sony Wah was ranked first in BARC’s weekly list of top 5 Hindi Movies in HSM (U+R) and HSM (R).Three Hindi feature films (HFF) – –Rowdy Rathore, PK and Chirutha (Ram Charan) which featured on Sony Wah among the most watched Hindi Movie programmes during primetime based on average rating across all airings (original and repeat) in the week at ranks third to fifth in HSM (U+R). Rowdy Rathore and Chirutha (Ram Charan) on Sony Wah were ranked first and third respectively in HSM (R).

    SPN’s flagship Hindi GEC Sony Entertainment Television (SET) dropped down a rank to ninth place in BARC’s list of top 10 channels across genres in week 42 of 2018 with 597.466 million impressions as compared to 623.976 million weekly impressions in the previous week. SET was ranked seventh in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (U).

    Another SPN Hindi movies channel – Sony Max also re-entered BARC’s across genres weekly list in week 42 of 2018 at tenth rank with 591.358 million weekly impressions. Sony Max was ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R), first in HSM (U) and fifth in HSM (R). HFF Bahubali – the Conclusion, which aired on the channel, was ranked second HSM(U+R) and HSM (U) in BARC’s list of   top 5 Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week. Another HFF – Tiger Zinda Hai was ranked fourth in HSM (U).