ITV

Tag: BARC

  • NDTV 24X7 returns to top 5 in BARC week 48

    NDTV 24X7 returns to top 5 in BARC week 48

    MUMBAI: NDTV 24X7 re-entered the top five of the English news genre in week 48 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continued to dominate the English news genre. English business news genre saw no changes this week again.

    English News

    Republic TV maintained its lead in the first position in the English news genre with 978 impressions ‘000. Times Now at second and CNN News18 at third hold onto their respective positions with 777 impressions ‘000 and 377 impressions ‘000. India Today Television stood at fourth position with 367 impressions ‘000. NDTV 24X7 with 245 impressions ‘000 came back at the fifth position replacing Mirror Now which occupied the spot last week.

    English business news

    The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay on the first place with 362 impressions '000. ET Now and BTVI stood at their second and third positions with 116 impressions '000 and 73 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 23 impressions '000.

    Hindi News (U+R)

    Aaj Tak once again stood on top in the Hindi news (U+R) genre with 139244 impressions ‘000. News18 India took the second place with 111857 impressions ‘000. ABP News is at the third position with 103568 impressions ‘000 followed by Zee News with 103432 impressions ‘000. India TV sits at fifth position with 99287 impressions ‘000.

    Hindi news rural

    Aaj Tak is positioned first in the Hindi news rural genre with 61284 impressions ‘000. ABP News, News18 India and Zee News are at second, third and fourth positions with 50356 impressions ‘000, 46842 impressions ‘000 and 43254 impressions ‘000, respectively. India TV with 39964 impressions ‘000 took the fifth place again this week.

    Hindi news urban

    Aaj Tak stood on top with 77960 impressions ‘000 followed by News18 India with 65015 impressions ‘000. Zee News and India TV were at third and fourth positions after interchanging their slots with 60178 impressions ‘000 and 59323 impressions ‘000. ABP News held on to the fifth place with 53212 impressions ‘000.

  • Do kids of today prefer OTT over TV?

    Do kids of today prefer OTT over TV?

    MUMBAI: There’s a tug of war going on today with both parties equally strong. On the one side, we have linear TV singing its praises and OTT on the other side glorifying its advantages.

    No matter which side you pick, you’ll notice that kids’ content has always been sidelined. In its initial TV phase, kids’ content was loaded with syndicated programmes and it is only now that home-grown content is a part of it. This is because producing local content is more expensive than producing Hindi GECs. As per the 2018 KPMG report, the importance of the kids’ audience in Indian TV in the age group of 2-14 years accounted for 20 per cent of all TV impressions in 2017 with a high stickiness for the above mentioned target audience, with average time spent ranging from 35-60 minutes. Moreover, as per reports, industry experts believe that owning IPs and localisation of content is going to be a way forward for the category which is expected to grow by 10-14 per cent in 2018.

    As per Broadcast Audience Research Council (BARC) data, 29 per cent of kids like watching Hindi GECs, followed by 18 per cent for Hindi movies and only 11 per cent kids consume kids’ channels. This could be due to parallel viewing that is done by kids while parents watch other channels. But, in the last two years, kids’ channels have observed a hike in the time spent by kids despite the fact that kids spend 26 per cent of their time on Hindi GECs. Tamil, Telugu, Bengali and Malayalam are the regional languages that work quite well in the kids' segment.

    Coming back to digital trends, as per the report, 57 per cent of parents say that their child prefers a device other than the TV to watch video content. Mobile devices offer versatility, simple user interface and a ‘personal’ viewing experience. Also, nearly 50 per cent of parents say that when their kids misbehave, to punish them, they take away their tablet and make them just ‘watch TV instead’– creating a generation of kids for whom ‘TV is punishment.’ When the parents’ favourite shows are on such as the IPL, the remotes are automatically snatched away from kids and replaced with smartphones. These phones hold a wider world of content for kids right from Netflix to Amazon to YouTube Kids.

    Kids’ eagerness has also fuelled the digital content market with new dedicated platforms being launched for them. In 2016, nexGTv launched ‘nexGTv Kids’ app with videos and infotainment for kids. Later on, Viacom18’s Voot built a strong vertical around kids followed by YouTube’s YouTube Kids in partnership with ChuChuTV, Toonz Animation, Sesame Workshop and Appu Series in India. Sony LIV too introduced its new platform LIV Kids in Hindi and English.

    However, as per the KPMG report, 97 per cent of children still prefer television over other digital media. As compared to kids’ TV channels, digital has emerged stronger in the past few years due to convenience and availability. So, the tug of war goes on for now with both sides tugging equally.

  • Only non-Hindi GECs Sun TV, Star Maa among top 10 channels across genres

    Only non-Hindi GECs Sun TV, Star Maa among top 10 channels across genres

    BENGALURU: Week 47 of 2018 (Saturday, 17 November 2018 to Friday, 23 November 2018, week under review) had an all GEC roster in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres. Further, Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GECs in the across genres list during the week under review. From the networks' perspective, as has become a norm, there were four Star India channels, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sun TV Network and Viacom18. During the week under review the first five ranks order was the same as in the previous week.  

    At its normal first rank in week 47 of 2018 was Sun TV with 990.104 million weekly impressions as compared to 935.190 million weekly impressions in week 46 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Also at its previous week’s second rank  in week 47 of 2018 was Zeel’s free to air (FTA) Hindi GEC Zee Anmol with 842.236 million weekly impressions as compared to 775.164 million weekly impressions in week 46. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms-produced soap Kumkum Bhagya was ranked first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R). Another programme aired on the channel – Mahek was ranked second in HSM (R).

    Continuing at its previous week’s third rank was Star India’s pay-TV channel Star Bharat. The channel scored 765.704 million weekly impressions in week 47 of 2018 as compared to 722.909 million weekly impressions in week 46. Star Bharat was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (R) and was ranked fifth in HSM (U). The Hindi mythology Radhakrishn on the channel was ranked fourth and fifth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

    Star India’s flagship Hindi GEC Star Plus also retained its previous week’s rank – fourth, with 748.250 million impressions in week 47 of 2018 as compared to 696.102 million weekly impressions in week 46. Star Plus was ranked third in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U) and ninth in HSM (R). The 4 Lion Films soap Kulfi Kumar Bajewala aired on Star Plus was present in BARC’s weekly list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in HSM (U) at fourth rank.

    Zeel’s flagship Hindi GEC Zee TV also maintained its week 46 rank of fifth place in week 47. Zee TV garnered 728.191 million weekly impressions in week 47 of 2018 as compared to 694.459 million weekly impressions in week 46. Zee TV was ranked fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), seventh in HSM (R), and third in HSM (U) during the week under review. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and third ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and third and second respectively in HSM (U).

    Star India’s FTA Hindi GEC Star Utsav climbed up a rank to sixth place in week 47 of 2018 with 719.252 million weekly impressions as compared to 678.124 weekly impressions in week 46. Star Utsav was ranked fourth in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U).

    Star Maa dropped a rank to seventh place in week 47 of 2018 with 676.362 million weekly impressions as compared with 679.864 million weekly impressions in week 46. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Viacom18’s flagship Hindi GEC Colors climbed up two ranks to eighth place in week 47 of 2018 with 676.362 million weekly impressions as compared to 642.486 million weekly impressions in week 46. Colors was ranked seventh, tenth and fourth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), HSM (R) and HSM (U) respectively. The Balaji Telefilms produced third season of the supernatural drama Naagin 3 was ranked second and first in BARC’s lists of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in HSM (U+R) and HSM (U) respectively.

    SPN’s flagship Hindi GEC Sony Entertainment Television or SET re-entered the across genres list in week 47 of 2018 with 627.218 mill weekly impressions at ninth rank. SET was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and was ranked second in HSM (U).

    Dropping two places to tenth rank in week 47 of 2018 was SPN’s women focused Hindi GEC Sony Pal with 617.770 million weekly impressions as compared to 664.269 million weekly impressions. Sony Pal was ranked sixth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), third in HSM (R) and was ranked eighth in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah on Sony Pal was ranked fifth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

  • Redmi Note 6 Pro most advertised in BARC week 47

    Redmi Note 6 Pro most advertised in BARC week 47

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 17 November 2018 – 23 November 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 47 of 2018.

    Top Advertisers:

    For week 47, Hindustan Unilever Ltd stays on first position as the top advertiser and led with 126482 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 69309 ad insertions followed by ITC Limited with 37322 insertions.

    Godrej Consumer Products Ltd stood fourth followed by Procter & Gamble India with 33192 and 30981 insertions respectively.

    Top Brands:

    Surprisingly, Redmi Note 6 Pro took the first spot with 16020 insertions. Trivago stood second followed by Flipkart.com with 12504 and 11319 insertions respectively.

    Axis Bank Credit/ Debit Card took the fourth position with 11270 insertions followed by Santoor Sandal and Turmeric with mere 10590 insertions.

  • No changes were observed in the Tamil segment in BARC data week 47

    No changes were observed in the Tamil segment in BARC data week 47

    MUMBAI: In the Bengali space, Aakash Aath and Colors Bangla swapped their third and fourth positions in BARC data week 47. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position in the Bhojpuri space. Star TV retained its first position in the Malayalam market. Star Pravah and Colors Marathi interchanged their second and third position in the Marathi segment. No changes were observed in the Tamil segment. Inthe Telugu space, Star Maa retained its first position.

    Bangla

    Zee Bangla and Star Jalsha continued to be on first and second position with 341281impressions '000s and 306895 impressions '000s respectively. Aakash Aath and Colors Bangla swapped their third and fourth positions with 70369 impressions '000s and 62076 impressions '000s respectively. Jalsha Movies retained its fifth position with 54391 impressions '000s.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, and Housefull Action retained their first, second, third and fourth positions with 41018 impressions '000s, 36234 impressions '000s, 12978 impressions '000s and 7430 impressions '000s respectively. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position with 3066 impressions '000s.

    Kannada

    No changes were observed in this segment. Colors Kannada, Zee Kannada, Udaya TV and Udaya Movies continued to be on first, second, third and fourth positions respectively with 432688 impressions '000s, 397867 impressions '000s, 221721 impressions '000s and 194712 impressions '000s. Colors Super emerged as the new player in the market by securing fifth position with 139019 impressions '000s.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position with 268962 impressions '000s. Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies stood at second, third, fourth and fifth positions with 106161 impressions '000s, 93434 impressions '000s, 81846 impressions '000s and 68645 impressions '000s.

    Marathi

    Zee Marathi continued to be on the first position with 393374 impressions '000s. Star Pravah and Colors Marathi interchanged their second and third positions respectively with 150376 impressions '000s and 141146 impressions '000s. Zee Talkies and Zee Yuva retained their fourth and fifth positions with 118868 impressions '000s and 44237 impressions '000s respectively.

    Tamil

    No changes were observed in the Tamil space. Sun TV, Zee Tamil, Star Vijay and KTV and Adithya TV retained their first, second, third and fourth positions respectively with 924931impressions '000s, 503690 impressions '000s, 477806 impressions '000s, 396159 impressions '000s and 110022 impressions '000s.

    Telugu

    Star Maa retained its first position with 636790 impressions '000s. ETV Telugu, Zee Telugu, Gemini TV and Gemini Movies stood at second, third, fourth and fifth positions respectively with 502893 impressions '000s, 502117 impressions '000s, 461255 impressions '000s and 211530 impressions '000s.

  • BARC Data: Mirror Now enters the top 5 list

    BARC Data: Mirror Now enters the top 5 list

    MUMBAI: Mirror Now has entered the top five list in the English News genre in week 47 of BARC ratings. Hindi news (U+R) and rural genre saw no change in the list. Aaj Tak yet again stood on top in all the three genres. Republic TV continues its dominating streak in the English news genre. English business news genre saw no changes this week again.

    English News

    Republic TV maintained its lead in the first position in the English news genre with 871 impressions ‘000. Times Now at second and CNN News18 at third hold onto their respective positions with 654 impressions ‘000 and 284 impressions ‘000. India Today Television stood at fourth position with 256 impressions ‘000. Mirror now entered the top 5 list at the fifth position with 178 impressions ‘000.

    NDTV 24X7 was at fifth position last week but is nowhere to be seen.

    English Business News

    The English business news genre saw no changes this week again. CNBC TV18 continued to stay on the first place with 361 impressions '000. ET Now and BTVI withstand their second and third positions with 106 impressions '000 and 44 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 33 impressions '000.

    Hindi News (U+R)

    Aaj Tak once again stood on top in the Hindi news (U+R) genre with 116157 impressions ‘000. News18 India retained the second place with 103407 impressions ‘000. ABP News is at the third position with 99592 impressions ‘000 followed by Zee News with 93766 impressions ‘000. ABP News sits at fifth position with 91882 impressions ‘000.

    Hindi News Rural

    Aaj Tak is positioned first in the Hindi news rural genre with 52841 impressions ‘000. ABP News, News18 India and Zee News are at second, third and fourth positions with 51320 impressions ‘000, 44343 impressions ‘000 and 39923 impressions ‘000, respectively. India TV with 37012 impressions ‘000 took the fifth place again this week.

    Hindi News Urban

    Aaj Tak stood on top with 63316 impressions ‘000 followed by News18 India with 59065 impressions ‘000. India TV and Zee News are at third and fourth position after interchanging their positions with 54870 impressions ‘000 and 53844 impressions ‘000. ABP News held on to the fifth place with 48272 impressions ‘000.

  • Star Plus leads GEC urban in BARC week 47

    Star Plus leads GEC urban in BARC week 47

    MUMBAI: Star Plus climbed to the third position from sixth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 47 of 2018. Star Utsav and Sony Pal interchanged their second and third positions as compared to the previous week in the rural market. Star Plus emerged as the leader this week by pushing down Sony Entertainment Television to second position in the urban market.

    Hindi GEC (U+R)

    Zee Anmol and Star Bharat retained their first and second positions with 839585 impressions ‘000s and 759104 impressions ‘000s respectively. Star Plus climbed to the third position from sixth position as compared to the previous week with 707398 impressions ‘000s. Star Utsav jumped to fourth position from third position with 706312 impressions ‘000s. Zee TV retained its fifth position with 686850 impressions ‘000s.

    Sony Pal, Colors, Sony Entertainment Television, Dangal TV and Sony Sab stood at sixth, seventh, eighth, ninth and tenth positions respectively with 600897 impressions ‘000s, 600118 impressions ‘000s, 594133 impressions ‘000s, 445579 impressions ‘000s and 431762 impressions ‘000s respectively.  

    Hindi Rural GEC

    Zee Anmol retained its first position with 684717 impressions ‘000s. Star Utsav and Sony Pal interchanged their second and third positions as compared to the previous week with 491473 impressions ‘000s and 428004 impressions ‘000s respectively.

    Star Bharat, Dangal TV, Rishtey, Zee TV, Big Magic, Star Plus and Colors continued to be on fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 386806 impressions ‘000s, 349965 impressions ‘000s, 274430 impressions ‘000s, 267118 impressions ‘000s, 246805 impressions ‘000s, 211446 impressions ‘000s and 188088 impressions ‘000s.

    Hindi Urban GEC

    Star Plus emerged as the leader this week by pushing down Sony Entertainment Television to second position with 495952 impressions ‘000s and 446561 impressions ‘000s respectively. Zee TV and Colors stood at third and fourth positions respectively with 419733 impressions ‘000s and 412030 impressions ‘000s.

    Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 372298 impressions ‘000s, 315458 impressions ‘000s, 214839 impressions ‘000s, 172893 impressions ‘000s, 154868 impressions ‘000s and 114770 impressions ‘000s.

  • BJP most advertised in BARC week 46

    BJP most advertised in BARC week 46

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 10 November 2018 – 16 November 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 46 of 2018.

    Top Advertisers:

    For week 46, Hindustan Unilever Ltd stays on first position as the top advertiser and led with 1,30,795 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 81,467 ad insertions followed by ITC Limited with 39,506 insertions.

    Procter & Gamble stood fourth followed by Ponds India with 37,611 and 32,491 insertions.

    Top Brands:

    Surprisingly, Bharatiya Janata Party, the political party, took the first spot with 22,099 insertions. Netflix stood second followed by Trivago with 12,951 and 12,795 insertions respectively.

    Santoor Sandal and Turmeric took the fourth position with 11,222 insertions followed by Dettol Liquid Soap with a mere 9,487 insertions.

  • Sony Entertainment Television leads GEC urban in BARC week 46

    Sony Entertainment Television leads GEC urban in BARC week 46

    MUMBAI: Star Bharat and Star Utsav swapped their second and third positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 46 of 2018. Sony Pal and Star Utsav interchanged their second and third positions as compared to the previous week in the rural market.

    Sony Entertainment Television came third in the urban market.

    Hindi GEC (U+R)

    Zee Anmol retained its leadership position with 772355 impressions ‘000s. Star Bharat and Star Utsav swapped their second and third positions respectively with 714851 impressions ‘000s and 663803 impressions ‘000s.

    Sony Pal climbed to the fourth position from seventh as compared to the previous week with 659732 impressions ‘000s. Zee TV jumped to the fifth position from its fourth position with 656010 impressions ‘000s. Star Plus and Colors stood at sixth and seventh positions respectively with 655510 impressions ‘000s and 613069 impressions ‘000s respectively. Sony Entertainment Television, Sony Sab and Dangal TV continued to be on eighth, ninth and tenth positions respectively with 598255 impressions ‘000s, 469953 impressions ‘000s and 431286 impressions ‘000s.

    Hindi Rural GEC

    Zee Anmol retained its first position with 631735 impressions ‘000s. Sony Pal and Star Utsav interchanged their second and third positions as compared to the previous week with 479286 impressions ‘000s and 457753 impressions ‘000s respectively.

    Star Bharat, Dangal TV, Rishtey, Zee TV, Big Magic, Star Plus and Colors continued to be on fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 368876 impressions ‘000s, 336778 impressions ‘000s, 292921 impressions ‘000s, 257556 impressions ‘000s, 223135 impressions ‘000s, 210023 impressions ‘000s and 192990 impressions ‘000s.

    Hindi Urban GEC

    Sony Entertainment Television bagged came third with 446019 impressions ‘000s. Star Plus jumped to the second position from first position as compared to the last week with 445487 impressions ‘000s. Colors, that was on second position last week, stood at third position now with 420079 impressions ‘000s.

    Zee TV, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 398454 impressions ‘000s, 345975 impressions ‘000s, 341477 impressions ‘000s, 206050 impressions ‘000s, 180446 impressions ‘000s, 140620 impressions ‘000s and 118864 impressions ‘000s.

  • No changes in Kannada, Marathi segments in BARC data week 44

    No changes in Kannada, Marathi segments in BARC data week 44

    MUMBAI: In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments. In the Tamil space, Sun Life emerged as the new player. Moreover, in the Telugu segment, ETV Telugu and Gemini TV swapped their third and fourth positions.

    Bangla

    No changes were observed in this space. Zee Bangla, Star Jalsha and Jasha Movies continued to be at first and second positions respectively with 363169 impressions '000s, 324136 impressions '000s and 77070 impressions '000s. Colors Bangla and Sony Aath swapped their fourth and fifth positions respectively with 70626 impressions '000s and 63318 impressions '000s.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum and Housefull Action retained their first, second, third and fourth positions with 47653 impressions '000s, 41595 impressions '000s, 12942 impressions '000s and 6598 impressions '000s respectively. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position with 2475 impressions '000s.

    Kannada

    No changes were observed in this segment. Colors Kannada, Zee Kannada, Udaya TV, Udaya Movies and Super Colors continued to be at first, second, third, fourth and fifth positions with 431556 impressions '000s and 401124 impressions '000s, 231402 impressions '000s, 177834 impressions '000s and 155191 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV and Flowers TV retained its first position this week as well with 289415 impressions '000s and 101740 impressions '000s respectively. Surya TV and Mazhavil Manorama interchanged their third and fourth positions with 86149 impressions ‘000s and 80368 impressions '000s respectively. Asianet movies continued to be on fifth position with 74220 impressions '000s.

    Marathi

    No changes were observed in this sector. Zee Marathi, Colors Marathi, Star Pravah, Zee Talkies and Zee Yuva continued to be on first, second, third, fourth and fifth positions respectively with 417072 impressions '000s, 129784 impressions '000s, 124154 impressions '000s, 108761 impressions '000s and 34519 impressions '000s.

    Tamil

    Sun TV, Zee Tamil, Star Vijay and KTV retained their first, second, third and fourth positions respectively with 907099 impressions '000s, 527803 impressions '000s, 496202 impressions '000s and 340920 impressions '000s. Sun Life emerged as the new player in the segment with 92106 impressions '000s.  

    Telugu

    Star Maa and Zee Telugu continued to be at first and second positions with 674105 impressions '000s and 536410 impressions '000s respectively. ETV Telugu and Gemini TV swapped their third and fourth positions respectively with 445598 impressions '000s and 445364 impressions '000s. Gemini Movies retained its fifth position with 199920 impressions '000s.